A STUDY ON CUSTOMER PREFERENCE IN MATRIX

BIKES WITH SPECIAL REFERENCE

TO TIRUCHENGODE TOWN

A Project Report submitted to the PERIYAR UNIVERSITY, in Partial fulfillment

to the requirements for the award of the Degree of

BACHELOR OF BUSINESS ADMINISTRATION (C A)

Submitted by

K.INDIRA

(Reg No: 07AHB1100)

Under the guidance and Supervisor of

MR.G. AZAD BASHA, M.COM., B.ED., M.PHIL., PGDCA

Lecturer in Commerce

DEPARTMENT OF BUSINESS ADMINISTRATION

VIVEKANANDHA COLLEGE OF ARTS AND SCIENCE FOR WOMEN,
ELAYAMPALAYAM,
TIRUCHENGODE-637205
APRIL-2010
 CERTIFICATE

This is to certify that the project report entitled “A STUDY OF CUSTOMER

PREFERENCE IN MATRIX BIKES WITH SPECIAL REFERENCE TO

TIRUCHENGODE TOWN”, submitted to the Periyar University salem in partial

fulfillment of the requirements for the award of the degree of BACHELOR OF

BUSINESS ADMINISTRATION (COMPUTER APPLICATION) is a record of

original project work done by Selvi.K.INDIRA during the period of her study in the

department of business Administration, Vivekananda College of Arts and Science for

Women, Elayampalayam, Tiruchengode under my guidance and supervision and the

project report has not formed the basis for the award of any degree/diploma/associate

ship/fellowship or similar title to any candidate of any University.

HOD Signature Signature of the Guide

Internal Examiner External Examiner

 DECLARATION

I here by declare that the project report entitled ““A STUDY OF CUSTOMER

PREFERENCE IN MATRIX BIKES WITH SPECIAL REFERENCE TO

TIRUCHENGODE TOWN”, Submitted to the Periyar University salem in partial

fulfillment of the requirements for the award of the degree of B.B.A (C.A) is a record of

original project work done by me under the guidance and supervision of MR.G.AZAD

BASHA M.COM.,B.Ed.,M.Phil,PGDCA, has not formed the basis for the award of any

degree/diploma/Associate ship/fellowship or similar title to any candidate of any

University.

Place:

Date:

Signature of the candidate

 ACKNOWLEDGEMENT

I acknowledge my indebtedness with pleasure to all those who have extented their

co-operation and guidance in the completion of my dissertation work.

I extent my sincere gratitude to VIDHYA RATHNA, RASHTRIYA RATAN,

HIND RATAN, Prof Dr. M. KARUNANITHI, B.Pharm.,M.S., Ph.D., D. Litt.,

CHAIRMAN AND SECRETARY, Vivekananda Educational Institution,

Elayampalayam for giving me an opportunity to do one research work.

I sincerely thank to Dr.S.MURUGESH, M.Sc., Ph.D., Principal, Vivekananda

College of Arts and Sciences for Women, Tiruchengode for his kind co-operation and

timely help to carry out my dissertation successfully.

I express my sincere thanks and indebtedness to Mr. Dr.K. RAMESH, M.Com.,

M.Phil., Ph. D., M.B.A H.O.D, department of commerce who encouraged me with his

unfailing help and critical regarding the manuscript to complete this dissertation in a

better way and in time too.

I express my profound sense of gratitude and indebtedness to my guide

Mr.G.AZAD BASHA, M.Com, B.Ed., M.Phil, PGDCA Lecturer in Commerce for his

enthusiastion and valuable guidance towards the successful completion of this project

work.
 I extend my sincere gratitude to the management personnel of Vivekananda

education institutions, Tiruchengode for giving me an opportunity to do the research

work.

I also convey my special thanks to ALL MY Staff Member & for having helped

me to complete my dissertation work.

I also convey my special thanks to My Family and My Friends for having

helped me to complete my dissertation work.

Above all I thank God the ALMIGHTY who has been great inspiration

throughout endeavors to complete this successful work at time.

K.INDIRA