A

PROJECT REPORT ON

“EVALUATION OF CUSTOMER PREFERENCE ON

BRANDED MOBILE PHONES”

BY
DOKURI MOUNIKA -1064-20-405-224
NARMATA PREETHI -1064-20-405-233
MOOSTIGOLLA VAISHNAVI -1064-20-405-200
MANGALARAPU SUPRIYA -1064-20-405-188

Under the Guidance of

Dr.D.GNYANESWER
Assistant Professor of Commerce

Project submitted in fulfilment of the award of the Degree of

Bachelor of Commerce (Computer Applications)

Osmania University
Department of Commerce
Badruka College of Commerce and Arts
Kachiguda,Hyderabad.
2020-2023

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 DECLARATION

We, DOKURI MOUNIKA(Roll No. 1064-20-405-224), NARMATA PREETHI(Roll No.

1064-20-405-233), MOOSTIGOLLA VAISHNAVI (Roll No. 1064-20-405-200),
MANGALARAPU SUPRIYA (Roll No. 1064-20-405-188), pursuing B.Com(Computer
Applications) Final Year from Badruka College of Commerce and Arts, hereby
declare that this project work entitled "EVALUATION OF CUSTOMER
PREFERENCE ON BRANDED MOBILE PHONES" submitted to Department of
Commerce, Osmania University in fulfilment of B.Com(Computer Applications)
course requirements, is a record of original work done by us.

The information and data submitted in the project are authentic to the best of my
knowledge and belief. The project has not been submitted to any other university or
institution for the award of any degree, diploma or fellowship or published any time
before.

Date:
Place: Signature 1:

Signature 2:

Signature 3:

Signature 4:

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 ACKNOWLEDGEMENT

We are immensely grateful to my project guide, Dr.D.Gnyaneswer, Assistant

Professor of Commerce, for his constant support and guidance throughout the
project period.

We also express my sincere thanks to Dr. B.Mohan Kumar, Principal, Badruka

College of Commerce and Arts, Hyderabad and all other staff of the college for their
valuable support towards the completion of this work.

We express my gratitude to Dr.M.Janakiram, Vice-Principal(Academic), Badruka

College of Commerce and Arts, for giving me an opportunity to do the project.

We would like to take this opportunity to thank all my friends for their insightful
comments and constructive suggestions to improve the quality of this project work.

Last, but certainly not the least, we are indebted to my parents, without their
blessings we wouldn’t have finished this project under stipulated time and with
focused vision.

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 Badruka College of Commerce and Arts
Kachiguda Hyderabad
Department of Commerce

Certificate

This is to certify that the project title "EVALUATION OF CUSTOMER PREFERENCE

ON BRANDED MOBILE PHONES" is a bonafide student work done by DOKURI
MOUNIKA (1064-20-405-224), NARMATA PREETHI (1064-20- 405-233),
MOOSTIGOLLA VAISHNAVI (1064-20-405-200), MANGALARAPU SUPRIYA(1064-
20-405-188), of bonafide students of Badruka College of Commerce and Arts,
Kachiguda, Hyderabad under supervision of Dr.D.Gnyaneswer, Assistant Professor
of Commerce.

Signature of External Examiner Signature of Internal Examiner & Guide

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 INDEX

S.NO PARTICULARS PAGE NO

CHAPTER 1 1.1 INTRODUCTION
1.2 LITERATURE REVIEW
1.3 NEED OF THE STUDY
1.4 RESEARCH GAP
1.5 OBJECTIVES OF THE STUDY
1.6 HYPOTHESIS
1.7 SCOPE OF THE STUDY
1.8 RESEARCH METHODOLOGY
1.9 STATISTICAL TOOLS
1.10 LIMITATIONS OF THE STUDY
CHAPTER 2 2.0 DATA ANALYSIS AND
INTERPRETATION
CHAPTER 3 3.1 FINDINGS
3.2 CONCLUSION
3.3 SUGGESTIONS
3.4 REFERENCES
BIBLIOGRAPHY
ANNEXURE
QUESTIONNAIRE