A Report on Destination Event- The 21st Century Trend

A Report submitted in partial fulfilment of the

requirements for the award of the Degree of

MASTER OF BUSINESS ADMINISTRATION

in
ORGANIZATIONAL BEHAVIOR

By

Ms. Rajashree Paikaray

Guided by

Dr. Swetalina Mishra

CENTURION UNIVERSITY OF TECHNOLOGY AND MANAGEMEN ODISHA

2023

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 CERTIFICATE

This is to certify that the thesis entitled “Destination Event- The 21st Century Trend”
being submitted to the faculty of Management, Centurion University Technology
and Management is a bonafide work MS. RAJASHREE PAIKARAY carried out under
my / our supervision, is in accordance with the standards prescribed by the university
for the award of the degree of Master of Business Administration this University. It is
to further certify to the best of my / our knowledge, that this work has not been
submitted earlier in this institute and the university or elsewhere for the award of any
degree or diploma.

Signature of Co- Supervisor Signature of Supervisor

Name of Co- Supervisor with designation Name of Supervisor with designation

SIGNATURE

(Dr. Chinmaya Kumar Dash)

DEAN OF THE SCHOOL

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 DECLARATION

I hereby declare that the Thesis entitled Organizational Control in the Digital

Age: Adapting Traditional Principles to Modern Structures” submitted for the

Master of Business Administration is my original work and the project has not

formed the basis for the award of any Degree / Diploma or any other similar titles in

any other University / Institute.

Name of the Student: RAJASHREE PAIKARAY (230402100014)

Signature of the Student:

Place: BHUBANESWAR

Date:

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 ACKNOWLEDGEMENTS

I wish to express my profound and sincere gratitude to Prof. Dr. Swetalina

Mishra, Department of Master Of Business Administration, SoM, Bhubaneswar
Campus, who guided me into the intricacies of this thesis nonchalantly with
matchless magnanimity.
I thank Prof. Dr. Girija Nandini, Head of the Dept. of Department of Master
Of Business Administration, SoM, Bhubaneswar Campus and Prof. Dr. Chinmaya
Kumar Das, Dean, School of Management, Bhubaneswar Campus for extending
their support during Course of this investigation.

I am highly grateful to ……. who evinced keen interest and invaluable

support in the progress and successful completion of my thesis work.
I am indebted to ………………. for their constant encouragement, co-
operation and help. Words of gratitude are not enough to describe the
accommodation and fortitude which they have shown throughout my endeavor.

Name of the Student: RAJASHREE PAIKARAY (230402100014)

Signature of the Student:

Place: BHUBANESWAR

Date:

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 CHAPTER NO. TITLE PAGE NO.

CERTIFICATE 2

DECLARATION 3
ACKNOWLEDGEMENT4

1. CHAPTER – 1 INTRODUCTION 6-10

1.1. Background Of the Study
1.2. Significance
1.3. Objective

2. CHAPTER – 2 RESEARCH METHODOLOGY 11-12

2.1. Survey Question

3. CHAPTER – 3 DATA ANALYSIS 13-19

3.1. Data interpretation

4. CHAPTER -4 FINDINGS 20-21

4.1. Overall Findings:

4.2. Differentiating Male and Female Responses:

5. CHAPTER – 5 CONCLUSION 22

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 CHAPTER-1

1. Introduction
1.1. Background Of the Study

In the 21st century, destination events have evolved to align with emerging trends and changing
preferences of attendees. A background study for a destination event in this era should consider
several key factors reflecting contemporary trends

Technology integration in destination events plays a crucial role in enhancing

attendee experiences, improving event management efficiency, and staying in tune with
contemporary trends. Develop a dedicated event app that provides attendees with essential
information, schedules, maps, and real-time updates. Event apps can also facilitate networking
among participants. Use AR and VR technologies to create immersive experiences. This could
include virtual venue tours, augmented reality guides, or VR-enhanced presentations. Incorporate
live streaming capabilities for participants who cannot attend in person. This facilitates remote
engagement and broadens the event's reach. Hybrid events allow both physical and virtual
attendance. Implement RFID (Radio-Frequency Identification) or NFC (Near Field
Communication) technology for seamless check-ins, cashless payments, and personalized
experiences. Leverage social media platforms to promote the event, encourage interaction, and
share real-time updates. Create event-specific hashtags and encourage attendees to share their
experiences. Use interactive displays and touchpoints at the venue to engage attendees. This could
include touchscreens with event information, interactive maps, or gamified experiences. Implement
AI for personalized recommendations, chatbots for attendee queries, and data analysis for insights
into attendee behavior and preferences. Streamline the check-in process by offering mobile check-
in options. Digital badges can be displayed on smartphones, reducing the need for physical badges.
Utilize beacon technology to send location-based notifications to attendees' smartphones. This can
include alerts about nearby attractions, upcoming sessions, or special offers. Provide attendees with
smart wearables, such as smart wristbands or badges, that can serve multiple purposes like access
control, cashless payments, and collecting data on attendee movement and preferences. Use drones
for aerial photography and videography to capture stunning visuals of the destination event. This
content can be shared on social media and used for promotional purposes. Introduce gamification
elements to encourage attendee participation. This could include scavenger hunts, interactive
challenges, and rewards for engagement. Employ data analytics tools to collect and analyze
attendee data. This information can be used to improve future events, tailor marketing strategies,
and enhance the overall event experience. Integrate smart lighting and audiovisual technologies to
create dynamic and immersive event environments. This can enhance the overall atmosphere and
engagement. Prioritize cybersecurity to protect sensitive data collected during the event, especially
when utilizing technologies like mobile apps, RFID, and online registration systems. When
integrating technology into destination events, it's essential to ensure that it enhances the attendee
experience, simplifies logistics, and aligns with the overall goals of the event. Additionally,
providing adequate support and training for both organizers and attendees will contribute to a
smoother and more successful integration of technology.

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 Sustainability and eco-friendliness for destination events involve
adopting practices and strategies that minimize the environmental impact of the event while
promoting social responsibility and economic viability. Here's a detailed explanation of key elements
in ensuring sustainability and eco-friendliness in destination events Choose a destination venue that
aligns with sustainable practices. Look for venues with certifications such as LEED (Leadership in
Energy and Environmental Design) that demonstrate a commitment to eco-friendly building and
operational standards. Encourage attendees to use sustainable transportation options to reach the
destination, such as public transit, electric vehicles, or carpooling. Provide information on local
transportation choices that have lower environmental impacts. Implement measures to reduce the
event's carbon footprint. This may include using renewable energy sources, offsetting carbon
emissions through verified programs, and promoting energy efficiency in event operations. Develop
a comprehensive waste management plan to minimize the generation of waste. Encourage recycling,
composting, and the use of reusable or compostable materials. Minimize single-use plastics and
provide clear waste disposal instructions to attendees. Collaborate with caterers who prioritize
sustainable and locally sourced ingredients. Opt for seasonal menus, reduce food waste, and choose
suppliers with eco-friendly practices. Consider offering vegetarian or vegan options to reduce the
environmental impact of food choices. Implement water-saving measures, such as using water-
efficient fixtures, encouraging attendees to use refillable water bottles, and minimizing water waste
in landscaping and event activities. Engage with the local community to create a positive impact.
Support local businesses, hire local staff, and involve the community in event planning. Consider
contributing to local environmental projects as a way of giving back. Raise awareness among
attendees about the event's sustainability efforts. Provide information on eco-friendly practices,
showcase the destination's environmental initiatives, and inspire a sense of responsibility among
participants. Leverage technology to reduce the event's environmental footprint. Utilize digital
platforms for event communication, registration, and information dissemination to minimize paper
usage. Use event apps to provide digital schedules, maps, and updates. Consider obtaining
certifications or endorsements from recognized sustainability organizations. These certifications
validate the event's commitment to eco-friendly practices and provide credibility to stakeholders.
Create lasting positive impacts through legacy projects. Support initiatives that contribute to the
long-term sustainability of the destination, such as tree planting, environmental restoration, or
infrastructure improvements. Implement metrics to measure the event's sustainability performance.
Regularly monitor and evaluate the effectiveness of sustainability initiatives and provide transparent
reporting to stakeholders. Integrate sustainability considerations into the event planning process from
the outset. This includes incorporating eco-friendly practices into logistics, vendor contracts, and all
aspects of event execution. Commit to a cycle of continuous improvement. Gather feedback from
attendees and stakeholders, analyze the environmental impact of the event, and use insights to
enhance sustainability strategies for future events. sustainability and eco- friendliness in destination
events involve a holistic approach that considers environmental, social, and economic factors. By
integrating these principles into event planning and execution, organizers can create memorable
experiences while minimizing the negative impact on the destination's ecosystem and contributing
positively to the community.

Personalization and experiential elements are crucial components in

creating memorable and engaging destination events. These aspects focus on tailoring the event
experience to individual preferences and providing immersive, unique encounters for attendees.

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Personalization involves customizing various aspects of the event experience to suit individual
preferences and needs. This can include personalized communication, agenda customization, and
targeted content delivery. Gather information about attendees through registration processes and
surveys. Understand their interests, preferences, and expectations to tailor the event experience
accordingly. Personalize pre-event communication to provide attendees with relevant information
based on their interests and preferences. This could include personalized emails, newsletters, or event
updates that cater to specific attendee segments. Offer flexibility in event agendas to allow attendees
to choose sessions or activities based on their interests. Provide personalized schedules or agenda-
building features in event apps to enhance customization. Facilitate personalized networking by
providing tools or features that match attendees with similar interests or goals. This could involve
matchmaking algorithms or networking sessions designed around specific themes. Design the event
to accommodate a variety of preferences. For instance, offer different types of sessions (workshops,
panels, interactive activities) or recreational options to cater to diverse attendee interests. Customize
event swag and amenities based on attendee preferences or demographics. For example, provide
options for eco-friendly swag or items related to the destination's culture. Integrate interactive
technology to enhance personalization. This could include interactive kiosks, AR/VR experiences, or
personalized QR codes that offer individualized content. Leverage location-based services to offer
personalized information about the destination. Provide recommendations for local attractions,
dining options, and activities based on attendees' preferences and proximity. Experiential elements
focus on creating immersive and memorable moments that go beyond traditional event experiences.
This involves engaging the senses and emotions of attendees. Design event spaces with thematic and
immersive elements that reflect the destination's culture. Use decor, lighting, and interactive
installations to create a unique atmosphere. Incorporate elements of the destination's culture into the
event. This could involve traditional performances, local cuisine, or cultural workshops that provide
an authentic experience for attendees. Plan hands-on and interactive activities that allow attendees to
actively participate. This could include workshops, team-building exercises, or live demonstrations
that engage participants on a deeper level. Engage multiple senses to create a richer experience.
Consider incorporating elements such as music, scents, or tactile experiences that enhance the overall
ambiance. Introduce unexpected moments of delight throughout the event. This could involve
surprise performances, exclusive access to unique venues, or personalized surprises for attendees.
Craft a narrative that ties together different elements of the event. Use storytelling to create a
cohesive and memorable experience that resonates with attendees. Showcase interactive exhibits or
installations that encourage attendees to actively participate and explore. This could include art
installations, tech showcases, or interactive displays. Collect feedback from attendees about their
personalized and experiential event journey. Use this feedback to iterate and improve future events,
ensuring an ongoing commitment to personalization and memorable experiences. By combining
personalization and experiential elements, destination events can create a unique and unforgettable
experience for attendees, fostering a deeper connection with the event, the destination, and the
overall brand or purpose of the gathering.

Inclusivity and diversity in destination events refer to the deliberate

efforts to create an environment that welcomes and embraces individuals from various backgrounds,
cultures, and identities. Ensure that the event venue and activities are accessible to individuals with
diverse abilities, including those with mobility challenges or special needs. This encompasses
considerations like ramps, elevators, and accessible restrooms. Embrace and respect the cultural

8
diversity of both the destination and the attendees. This involves incorporating cultural
considerations into the event's planning, such as respecting local customs and traditions. Provide
multilingual support and ensure that event information is available in languages spoken by a diverse
group of attendees. This may include offering translation services or providing materials in multiple
languages. Ensure diverse representation in speakers, panellists, and presenters. This promotes a
variety of perspectives and experiences, making the event more inclusive and reflective of a broad
audience. Offer a range of activities, sessions, and entertainment that cater to diverse interests. This
ensures that attendees with varying preferences find elements of the event that resonate with them.
Establish and enforce non- discriminatory policies that promote a safe and welcoming environment
for everyone. These policies should explicitly state a commitment to inclusivity and prohibit
discrimination based on factors such as race, gender, age, or disability. Create networking
opportunities that encourage interaction among attendees of different backgrounds. Facilitate
activities that promote collaboration and relationship- building, fostering a sense of community
among diverse participants. Incorporate elements that celebrate diversity, such as showcasing local
traditions, offering diverse cuisines, and featuring cultural performances representative of the
destination. This adds richness to the event experience. offer accessibility services to accommodate a
range of needs. This may include providing sign language interpreters, offering quiet spaces, or
utilizing assistive technologies to ensure that the event is inclusive for all attendees. Ensure that
promotional materials, including advertising and social media content, reflect a diverse audience.
This helps convey an inclusive message and attracts a broader range of participants. Engage with the
local community and involve local businesses and organizations in the event. This not only supports
the local economy but also fosters a sense of community engagement, making the event more
inclusive and impactful. Showcase diverse perspectives through exhibits, displays, and installations.
This can include art, cultural exhibits, and interactive displays that highlight the multicultural nature
of the destination and the event. By prioritizing inclusivity and diversity in destination events,
organizers create an environment that values individual differences, promotes equality, and ensures
that all participants feel welcome and represented. This not only enhances the overall attendee
experience but also contributes to a positive and impactful event.

Social media integration for destination events involves strategically

incorporating various social media platforms into the event planning and execution processes.
Leveraging social media enhances engagement, promotes the event, and fosters a sense of
community. Utilize popular platforms like Instagram, Twitter, Facebook, LinkedIn, and others to
create pre-event buzz. Share teaser content, countdowns, and behind-the-scenes glimpses to generate
excitement. Develop a unique and memorable event hashtag. Encourage attendees, sponsors, and
speakers to use the hashtag in their social media posts. Display the hashtag prominently at the event
venue. Provide real-time updates during the event, including announcements, highlights, and key
moments. Platforms like Twitter and Instagram Stories are effective for quick, bite-sized updates.
Incorporate live streaming on platforms such as Facebook Live or YouTube to broadcast key
sessions, interviews, or behind-the-scenes moments. This allows remote audiences to participate.
Encourage attendees to share their experiences through photos, videos, and posts. Feature user-
generated content on official event channels, showcasing the diverse perspectives of attendees. Host
live Q&A sessions on platforms like Twitter or Instagram, allowing attendees to engage with
speakers and presenters in real-time. Monitor and respond to comments and questions. Set up social
media walls at the event venue, showcasing live updates, posts, and photos shared by attendees. This
creates a dynamic and interactive visual element. Collaborate with influencers or industry leaders to
a

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 1.2. Significance

Destination events hold significant value and offer various advantages, contributing to their
popularity in the event industry. Destination events take place in unique and attractive locations,
providing attendees with a memorable and distinctive experience. The destination itself becomes an
integral part of the event's identity. Destination events often involve smaller and more intimate
settings, facilitating meaningful interactions and networking among attendees. The relaxed
environment fosters relationship-building and collaboration. Hosting an event in an appealing
destination creates a positive association with the brand or organization. It enhances the perceived
value of the event and contributes to brand recognition. The allure of a destination encourages higher
attendance rates. Attendees are more likely to be engaged and invested in the event when it takes
place in an exciting and desirable location. Destination events can serve as effective tools for team
building and boosting morale. The change of environment, coupled with team activities, contributes
to a positive and collaborative atmosphere. Events in diverse destinations allow attendees to immerse
themselves in different cultures. This exposure broadens perspectives, promotes cultural
understanding, and adds richness to the overall experience. The destination itself becomes a draw for
participants, attracting a broader and more diverse audience. This can lead to increased attendance
and participation compared to events held in more conventional locations. The destination serves as a
natural marketing angle. Event organizers can leverage the unique features of the location in
promotional materials, attracting attention and generating interest. Destination events can be adapted
to various themes and formats. Whether it's a corporate conference, incentive trip, or product launch,
the destination provides a versatile backdrop for different types of events. Unique destinations have
inherent media appeal. Destination events are more likely to attract media coverage, further
amplifying the event's reach and visibility. Destination events can contribute to the local economy by
boosting tourism. Attendees often explore the destination, contributing to the hospitality and service
industries. Destination events create opportunities for collaboration with local businesses and
vendors, fostering partnerships that benefit both the event and the local community.

1.3. Objective

 Examine the influence of destination attributes on attendee satisfaction.

 Investigate the role of technology in enhancing the overall event experience.
 Analyze the impact of destination events on people’s perception towards destination event.

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 CHAPTER-2

2. Research Methodology

Designing a research methodology for destination events involves careful planning to address the
specific goals and characteristics of the events. The research design for a study on destination events
should be carefully crafted to meet the specific objectives of the research. Mixed-methods research,
combining quantitative and qualitative approaches for a comprehensive understanding. clearly
outline the objectives of the study, which may include assessing economic impact, understanding
participant experiences, and exploring the cultural significance of destination events. Develop a
conceptual framework based on the literature review, outlining key variables and relationships, such
as economic impact, participant satisfaction, and cultural influence. identify the target population,
which could include event organizers, participants, local residents, and other stakeholders. Utilize a
combination of purposive and random sampling to ensure representation. Determine an appropriate
sample size based on statistical considerations and the scope of the study. Develop structured surveys
to collect quantitative data on economic impact, participant demographics, and overall satisfaction.
Collect existing data on attendance figures, economic indicators, and relevant tourism statistics.
Conduct interviews with key stakeholders, such as event organizers, local businesses, and
participants, to gain deeper insights. Attend events to observe and document the cultural aspects,
participant behaviors, and overall event dynamics. Employ statistical techniques (e.g., descriptive
statistics, regression analysis) to analyze survey and secondary data. Utilize thematic analysis to
identify patterns and themes in interview transcripts and observational notes. combine visual
representations (charts, graphs) with detailed narratives to present both quantitative and qualitative
findings. Structure the research report to include an introduction, literature review, methodology,
findings, discussion, and conclusions.

A. Data Collection Source

The study conducted on the population of Odisha through questionnaire and web analysis.
Quantitative & Qualitative data collected to achieve the objectives of the studies. The methodology
of the study conducted through one source.

B. Primary Sources

The primary information was collected from different cities of Odisha by discussion on perception
toward destination event through questionnaire.

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2.1. Survey Question

a. How likely are you to attend a destination event in next 12 months?

b. What factors influence your decision to attend a destination event?
c. What type of destination evens do you find most appealing?
d. When attending events, do you prefer.
e. When attending destination events, your preference for cultural representation is.
f. What challenges or concerns do you have about attended a destination event?
g. How important is the overall experience of the destination event in your decision to attend an
event?
h. What role do social media and online reviews play in your decision-making process for
attending a destination event?
i. How does the environmental sustainability of a destination event impact your decision to
attend?
j. On a scale of 1 to 10, How likely are you to recommend attending a destination event to
friends or family?

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 CHAPTER -3

3. Data Analysis

Data collection tool:

The research paper consists of primary research in order to find the data for the paper.
A total of 30 respondents were selected: A structured questionnaire was designed with the close-
ended & open-ended questions. it was designed in such a manner so that it caters all areas of the
study. respondents were asked to fill up form related to their perception towards destination events.
the data was analyzed by simply entering the data into excel sheet were respondents answering the
various options.

3.1. Data interpretation

The data was analyzed using simple percentages of respondents answering the various options. the
presentation was made with the help of charts. conclusions were drawn on the basis of finding related
to observations after analysis of data.

(1) Age Group

Interpretation: with this survey we could understand that the greatest number of respondents are
from the age group of 18-25. The majority of respondents in the age group of 18-25 seems to be very
likely to attend a destination event. The age range of the participants, all of whom seem to be in the
18-25 age group except for one individual who is in the 25-30 age group.

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 (2) Gender

Interpretation: The gender of the participants, with a mix of male and female. The gender
distribution is relatively balanced, with the both male and female participants. There are 53.3%
female and 46.7% male are the respondents.

(3) Profession

Interpretation: The participants' current occupations or roles, with most being students, and some
indicating they are not currently working or have not specified their profession. The majority of the
respondents are students with 86.7%, 6.6% are working profession and 6.7% are not-working.

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 (4) Likelihood of Attendance

Interpretation: Responses indicating how likely the participants are to attend a destination event.
Options include "Likely," "Very likely," and "Unlikely. “A significant portion of respondent express
a high likelihood of attending a destination event in the next 12 months are about 89.7%.

(5) Factors Influencing Decision

Interpretation: Participants were asked to choose between options A and B, with A being
"Location" and B being "Both A or B. Reasons for attendance include factors like location type of
event with 23.3% and combination of both with 56.7%.

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 (6) Preferred Type of Destination Events

Interpretation: The participants' preferences for events like weddings, conferences, festivals, or
others. The most preferred types of destination events are weddings with 43.3% & festivals with
36.7%.

(7) Theme preference

Interpretation: Choices between a "vibrant and energetic atmosphere" and a "more relaxed and laid-
back ambiance." Preference for the atmosphere vary, with some preferring a vibrant and energetic
setting with 62.1%, while others favor more relaxed & laid-back ambiance with 37.9%.

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 (8) Preference for cultural representation

Interpretation: Whether the participants prefer a "balanced blend of tradition and modernity" or a
"celebration of tradition. “Respondents generally show a preference for a balanced blend of tradition
& modernity in cultural representation with 66.7%.

(9) Challenges/Concerns

Interpretation: Participants mentioned concerns such as safety with 43.3%, travel expenses with
30%, time commitment with 10% and environmental impact with 16.7%. Safety concerns are a
common theme among respondents, indicating that ensuring a safe environment is crucial for
their attendance.

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 (10) Overall experience

Interpretation: Participants' views on how crucial the overall experience of the destination is in
their decision to attend an event. The overall experience of the destination is considered important by
the majority of respondents.

(11) Role of social media and Reviews

Interpretation: This survey shows that how influential social media and online reviews are in the
decision-making process for attending a destination event. Social media plays a significant role in
influencing decisions to attend destination events, with many respondents finding it very influential
with 30%

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 (12) Impact of Environmental Sustainability

Interpretation: From this survey, we got to know that participants' opinions on how the
environmental sustainability of a destination event affects their decision to attend. While some
respondents show a neutral stance with 23.3%, others consider environmental sustainability to be
important with 50% or very important with 26.7% in their decision-making.

(13) Likelihood to Recommend

Interpretation: Respondents of the survey rated on a scale of 1 to 10 how likely they are to
recommend attending a destination event to friends and family. Both male and female
respondents are likely to recommend attending destination events to friends and family.

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 CHAPTER-4

4. Findings

4.1. Overall Findings:

Age Distribution:
The respondents primarily fall within the age range of 18-25, with a few in the 25-30 age group.

Gender Distribution:
The majority of respondents are male, but there's a significant representation of females as well.

Profession:
Most respondents are students, indicating a youthful demographic.

Likelihood to Attend:
The majority express a likelihood to attend a destination event, with variations from "Very likely" to
"Unlikely."

Factors Influencing Attendance:

The key factors include event location, type (wedding, festivals, conferences), ambiance, a blend of
tradition and modernity, safety concerns, travel expenses, and environmental impact.

Cultural Representation:
Both genders show a preference for a vibrant and energetic atmosphere, a balanced blend of tradition
and modernity, and a celebration of tradition.

Challenges/Concerns:
Common concerns include safety, travel expenses, and environmental impact, with some indicating a
neutral stance.

Importance of Overall Experience:

The overall experience of the destination is deemed important, especially for females.

Social Media Influence:

Social media and online reviews play a significant role in the decision-making process for both
genders.
Environmental Sustainability:
Environmental impact is considered, with some respondents expressing extreme importance.

Likelihood to Recommend:
Most respondents express a high likelihood of recommending destination events to friends and family.

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 4.2. Differentiating Male and Female Responses:

Likelihood to Attend:
Males generally express a slightly higher likelihood to attend compared to females.

Preferred Events:
While both genders show a preference for festivals and weddings, females also express interest in
conferences.

Ambiance Preference:
Both genders prefer a vibrant and energetic atmosphere, but females also appreciate a more relaxed
and laid-back ambiance.

Safety Concerns:
Females express more concerns about safety compared to males.

Travel Expenses:
Both genders consider travel expenses, but females are more inclined to find it important.

Environmental Impact:
Females, overall, show a higher concern for the environmental impact of destination events.

Recommendation Likelihood:
Females tend to be slightly more likely to recommend destination events compared to males.

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 CHAPTER-5

5. Conclusion

The 21st century has witnessed a remarkable evolution in the realm of destination events, with trends
that have reshaped the landscape of gatherings and celebrations. As we conclude this exploration into
the destination event trends of the past two decades, it is evident that a confluence of factors has
contributed to the transformative nature of these experiences.

One notable trend is the rise of experiential events that go beyond mere celebration, offering
participants a holistic and immersive experience. In an era marked by a constant pursuit of unique
and memorable moments, destination events have become a canvas for creativity, blending cultural
elements, technology, and personalized touches. These events are not merely about the destination;
they are about crafting narratives and fostering connections that endure beyond the event itself.

The global interconnectedness facilitated by technological advancements has played a pivotal role in
destination events becoming more accessible and inclusive. Virtual components, live streaming, and
social media integration have extended the reach of events beyond physical boundaries, allowing
individuals from different corners of the world to participate in the festivities in real-time. This
interconnectedness has not only expanded the audience but also created a shared experience that
transcends geographical constraints.

Sustainability has emerged as a central theme in 21st-century destination events, reflecting a growing
awareness of environmental concerns. From eco-friendly venues to locally sourced materials, event
planners are increasingly embracing practices that minimize the ecological footprint of gatherings.
This eco-conscious approach not only aligns with the values of the contemporary generation but also
sets a precedent for responsible event management.

In conclusion, the 21st-century trends in destination events have been characterized by a fusion of
creativity, technology, accessibility, and sustainability. As we move forward, it is likely that these
trends will continue to evolve, driven by societal shifts, technological innovations, and an ever-
growing desire for meaningful and unforgettable experiences. Destination events have become a
canvas for the art of celebration, reflecting the dynamic spirit of our times and promising an exciting
future for the world of event planning and execution.

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 ANNEXURE

1. How likely are you to attend a destination event in 12 months?

a. Very likely
b. Likely
c. Neutral
d. Unlikely

2. What factors influence your decision to attend a destination event?

a. Location
b. Cost
c. Event theme or focus
d. Both a & b

3. What type of destination events do you find most appealing?

a. Weddings
b. Conferences
c. Festivals
d. Others

4. When attending events, do you prefer:

a. A vibrant and energetic atmosphere
b. A more relaxed and laid-back ambiance.

5. When attending destination events, your preference for cultural representation is:
a. A celebration of tradition.
b. A modern and innovative approach.
c. A balanced blend of tradition and modernity.

6. What challenges or concerns do you have about attended a destination event?

a. Travel Expenses
b. Safety Concerns.
c. Time commitment
d. Environmental Impact

7. How important the overall experience of the destination in your decision to attend an event?
a. Extremely important
b. Important
c. Neutral
d. Not-attended

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8. What role do social media and online reviews in your decision-making process for attending
destination event?
a. Very influential
b. Influential
c. Neutral
d. Not influential

9. How does the environmental sustainability of a destination event impact your

decision to attend?
a. Very important
b. Important
c. Neutral
d. Not important

10. On a scale of 1 to 10, how likely are you to recommend attending a destination event to
friends and family?
a. Extremely likely
b. Likely
c. Neutral
d. Unlikely

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ASSESSMENT

Internal:

SL FULL
RUBRICS MARKS OBTAINED REMARKS
NO MARK
Understanding the relevance, scope and
1 10
dimension of the project
2 Methodology 10
3 Quality of Analysis and Results 10
4 Interpretations and Conclusions 10
5 Report 10
Total 50

Date: Signature of the Faculty

25
COURSE OUTCOME (COs) ATTAINMENT

➢ Expected Course Outcomes (COs):

(Refer to COs Statement in the Syllabus)

➢ Course Outcome Attained:

How would you rate your learning of the subject based on the specified COs?

1 2 3 4 5 6 7 8 9 10

LOW HIGH
➢ Learning Gap (if any):

➢ Books / Manuals Referred:

Date: Signature of the Student

➢ Suggestions / Recommendations:
(By the Course Faculty)

Date: Signature of the Faculty

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