Internship

APP APLIFICATION: DIGITAL MARKETING FOR APP SUCCESS
AN INTERNSHIP REPORT SUBMITTED TO

In partial fulfilment of the requirements for the award of the degree of
BACHELOR OF BUSINESS ADMINISTRATION

FINTECH AND DIGITAL BANKING
Submitted by
SHARON REENA K (Reg. No. 22157106)
MRIDHULA VEERA RAGHAVAN (Reg. No.22157109)
Under the guidance of
DR.K.VINAYAGAM
Associate Professor
School of Management Studies
VELS INSTITUTE OF SCIENCE, TECHNOLOGY & ADVANCED
STUDIES
(VISTAS)
P.V VAITHIYALINGAM ROAD,
OLD PALLAVARAM CHENNAI-600117
APRIL 2024
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SCHOOL OF MANAGEMENT STUDIES
DEPARTMENT OF BUSINESS ADMINISTRATION
BONAFIDE CERTIFICATE
This is to certify that internship report on organizational activity is a Bonafide record of

work carried out by Sharon Reena k (Reg. No. 22157106), Mridhula Veera
Raghavan (Reg. No. 22157109) School of Management Studies under VISTAS
submitted in partial fulfilment of the requirements for the degree of Bachelor of Business
Administration - General for the fourth semester during 2022-25 under our guidance.
Dr.P.MURUGAN GUIDE NAME

HOD- B.B.A INTERNSHIP GUIDE
Internal Examiner External Examiner
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DECLARATION
I, Sharon Reena k (Reg. No. 22157106) and Mridhula Veera Raghavan (Reg.
No. 22157109 a student of BBA-Fintech and Digital Banking, SCHOOL OF

MANAGEMENT STUDIES, VISTAS, here by , declare that the INTERNSHIP work titled
Intern, submitted to the VISTAS in partial fulfilment of the requirement for the award of the degree
of Bachelor of Business Administration - General is a record of bonafide research carried out by
me under the guidance of Dr.K.Vinayagam, Assistant Professor, School of Management Studies,
VISTAS and no part of it has been submitted for any other degree or diploma.
Sharon Reena K (Reg. No. 22157106) Place: Chennai

Mridhula Veera Raghavan (Reg. No. 22157109 Date:
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ACKNOWLEDGEMENT
I am very much grateful to our Chancellor- Dr. Ishari K Ganesh, Our Pro-Chancellor (P &D)
- Dr. A Jothi Murugan, our Pro Chancellor (Academics)- Dr. Arthi K Ganesh and Ms.
Preethaa Ganesh- Vice President Vels Group for giving us an opportunity to study and for their
encouragement throughout all our efforts during the program.
I would like to express my gratitude to our Vice Chancellor- Dr. S. Sriman Narayanan, Our
Registrar- Dr. P. Saravanan, Dr.M.Bhaskaran, Pro Vice Chancellor and Dr. A.
Udayakumar, Controller of Examinations for all their endeavor in educating us in this esteemed
organization.
I wish to express my gratefulness to Dr. P. R. Ramakrishnan, Dean- School of Management

Studies, for his encouragement and guidance during the internship. I would like to thank
Dr.P.MURUGAN – Professor & Head, Department of Business Administration, for nurturing
with a conductive environment and for his professional insights and updates to complete my
internship successfully.
I wish to express my humble thanks to Guide Name, Assistant Professor - School of Management
Studies, VISTAS, for his guidance during the internship and to all the faculty members, who
mentored and made us learn about managing ourselves and business organizations.
Sharon Reena K. (Reg. No. 22157106)

Mridhula Veera Raghavan (Reg. No. 22157109)
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TABLE OF THE CONTENT
S.NO List OF content Page

NO
1 INTRODUCTION 6-10
1.1 About 6
1.2 How do they help other brands? 7
1.3 Role of Social Media 10
2 OUR TASKS 11-12

2.1 What were we assigned to do? 11
2.2 How were we assigned to do? 11
3 OUR ASSIGNMENT 13-27

3.1 1st member’s tasks 13
3.2 2nd member’s tasks 19
4 CONCLUSION 28-30
5 BIBLIOGRAPHY 31
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INTRODUCTION
SHARIFY ADVERTS
ABOUT:
Sharify Adverts operates as a dynamic freelancing organization specializing in advertising and

lead generation across diverse social media platforms. Its core mission revolves around
harnessing the power of global digital technologies to empower businesses in establishing and
enhancing their brand presence through an extensive network.
At Sharify Adverts, the team prides itself on its innovative approach to crafting and executing
targeted campaigns that leverage a myriad of creative solutions and cutting-edge social media
marketing strategies. The primary goal is to drive substantial traffic to clients' websites, thereby
maximizing their online visibility and amplifying their digital footprint.
Through meticulous market research and analysis, Sharify Adverts identifies key demographics
and consumer trends to tailor bespoke advertising initiatives that resonate with clients' target
audiences. Whether it's engaging video content, captivating imagery, or compelling copywriting,
the team harnesses the full spectrum of multimedia tools to deliver impactful messaging that
drives meaningful engagement and conversion.
Furthermore, the comprehensive lead generation services offered by Sharify Adverts enable
businesses to not only attract potential customers but also nurture and convert them into loyal
patrons. By employing advanced analytics and data-driven methodologies, the team optimizes
campaign performance and continuously refines strategies to deliver tangible results and
maximize return on investment.
In essence, Sharify Adverts serves as a strategic partner for businesses seeking to navigate and
thrive in the ever-evolving landscape of digital marketing. With their expertise, innovation, and
unwavering commitment to excellence, they empower clients to stand out in a crowded
marketplace and achieve sustainable growth in today's competitive digital ecosystem.
Within the dynamic landscape of Sharify Adverts, a profound comprehension of digital

marketing methodologies emerges as the cornerstone for optimizing outreach and engagement
within its unique platform ecosystem. Embracing the ethos of precision targeting, Sharify
Adverts' practitioners embark on a journey of meticulous audience segmentation and behavior
analysis, unraveling the intricate nuances of user demographics, preferences, and online
interactions. Armed with these insights, they embark on a strategic quest to identify the most
potent channels and messaging strategies that resonate deeply with Sharify's diverse user base.
At the heart of Sharify Adverts' success lies the art of crafting compelling content that transcends
mere promotion, captivating audiences and fostering genuine connections. From visually
stunning imagery to immersive video narratives, each piece of content is meticulously curated to
not only capture attention but also to evoke emotions and spark meaningful interactions. This
content symphony unfolds seamlessly across Sharify's vibrant platform, seamlessly integrating
into users' browsing experiences and enriching their engagement journey.
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Moreover, Sharify Adverts harnesses the power of advanced search engine optimization (SEO)
techniques to elevate its visibility within the vast digital landscape. By meticulously optimizing
keywords, meta descriptions, and content structures, Sharify Adverts ensures prime positioning
within relevant search results, enhancing its discoverability and attracting organic traffic to its
offerings. Complementing this organic approach, Sharify Adverts strategically deploys pay-per-
click (PPC) campaigns to further amplify its reach and drive targeted traffic to its platform,
thereby maximizing exposure and engagement opportunities.
However, the true essence of Sharify Adverts' digital marketing prowess lies in its unwavering
commitment to data-driven decision-making and continuous optimization. Through robust
analytics tools and performance tracking mechanisms, Sharify Adverts meticulously monitors
key performance indicators (KPIs) such as click-through rates, conversion rates, and return on
investment (ROI). These invaluable insights serve as the compass guiding iterative refinements
and enhancements, empowering Sharify Adverts to stay agile and adaptive in an ever-evolving
digital landscape.
Beyond mere conversions, Sharify Adverts endeavors to cultivate enduring relationships with its
audience, nurturing loyalty and advocacy within the vibrant Sharify community. Through
personalized communication, tailored offerings, and immersive brand experiences, Sharify
Adverts fosters a sense of belonging and affinity, transforming users into brand ambassadors and
advocates.
In essence, Sharify Adverts embodies the pinnacle of digital marketing excellence, seamlessly
blending art and science to craft immersive brand experiences, foster genuine connections, and
drive sustainable business growth within the dynamic realms of the Sharify platform.
HOW DO THEY HELP OTHER BRANDS?:
Sharify Adverts, as a digital marketing and social media marketing freelancing company, excels
in promoting companies and brands through a multifaceted approach tailored to their specific
needs. With a focus on understanding the intricacies of each client's industry, target audience,
and objectives, Sharify Adverts conducts comprehensive market research to develop bespoke
marketing strategies.
At the core of Sharify Adverts' services is social media management, where they craft engaging
content that encapsulates the essence of each brand while resonating with their audience across
platforms such as Facebook, Instagram, Twitter, LinkedIn, and more. By curating compelling
visuals, captivating copy, and interactive experiences, they amplify brand awareness, foster
community engagement, and drive traffic to clients' digital assets.
Moreover, Sharify Adverts harnesses the power of paid social advertising to augment organic
efforts, leveraging advanced targeting capabilities to reach relevant audiences and achieve
specific campaign objectives. Through meticulous campaign optimization, they ensure
maximum ROI for clients, continuously refining strategies based on performance metrics and
insights derived from analytics tools.
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In addition to social media, Sharify Adverts employs a holistic digital marketing approach
encompassing SEO, email marketing, content creation, and influencer partnerships to further
bolster brands' online presence and visibility. By deploying integrated campaigns across multiple
channels, they create cohesive brand narratives that resonate with consumers and drive
meaningful actions.
Through ongoing monitoring, analysis, and iteration, Sharify Adverts remains agile in
responding to market dynamics and evolving consumer behavior, consistently delivering
impactful results for their clients. As a strategic partner, they empower companies and brands to
navigate the digital landscape with confidence, driving growth and success in an increasingly
competitive marketplace.
Digital marketing platforms serve as the backbone for promoting various brands, apps, and
companies in today's digital age, offering an array of indispensable benefits that drive business
growth and success. Among these platforms, Sharify Adverts stands out as a dynamic force in
the realm of digital marketing, employing innovative strategies and cutting-edge technologies to
elevate brands and connect them with their target audiences.
One of the primary reasons digital marketing platforms are crucial is their unparalleled ability to
reach vast and diverse audiences across the internet. Unlike traditional forms of advertising,
which are limited in scope and reach, digital platforms provide businesses with the opportunity
to engage with potential customers on a global scale, transcending geographical boundaries and
time zones. Sharify Adverts, with its comprehensive suite of digital marketing solutions, enables
brands to expand their reach and tap into new markets with precision-targeted campaigns
tailored to specific demographics, interests, and behaviors.
Moreover, digital marketing platforms offer unparalleled flexibility and cost-effectiveness

compared to traditional advertising channels. Through Sharify Adverts' sophisticated targeting
algorithms and optimization tools, businesses can allocate their marketing budgets more
efficiently, ensuring maximum ROI and minimizing wastage. Whether it's pay-per-click (PPC)
advertising, social media marketing, email campaigns, or search engine optimization (SEO),
Sharify Adverts empowers brands to leverage the most effective channels and tactics to achieve
their marketing objectives.
Additionally, digital marketing platforms provide invaluable insights and analytics capabilities
that enable businesses to make data-driven decisions and refine their strategies in real-time.
Sharify Adverts' robust analytics dashboard offers granular insights into campaign performance,
audience engagement, conversion rates, and more, allowing brands to identify trends, uncover
opportunities, and optimize their marketing efforts for optimal results.
Furthermore, digital marketing platforms foster meaningful interactions and engagement with
customers, building brand loyalty and trust over time. Through social media platforms, blogs,
forums, and other online channels, Sharify Adverts facilitates two-way communication between
brands and consumers, enabling personalized interactions, addressing customer inquiries, and
soliciting feedback. By fostering a sense of community and belonging, digital marketing
platforms enable brands to cultivate lasting relationships with their audience, driving repeat
business and advocacy.
In essence, digital marketing platforms like Sharify Adverts play a pivotal role in the success of
modern businesses by providing unparalleled reach, flexibility, insights, and engagement
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opportunities. By leveraging these platforms effectively, brands can elevate their online
presence, drive sales, and achieve sustainable growth in today's competitive marketplace.
Social media platforms play a vital role in the ecosystem of digital marketing, serving as
powerful channels for brand promotion, customer engagement, and community building. In the
context of Sharify Adverts and its digital marketing endeavors, leveraging social media
platforms is essential for maximizing reach, driving engagement, and fostering brand loyalty.
First and foremost, social media platforms offer unparalleled reach and accessibility, with
billions of active users worldwide spanning various demographics, interests, and geographic
locations. With Sharify Adverts' expertise in social media marketing, brands can tap into this
vast audience pool to expand their reach, raise awareness, and attract potential customers.
Whether it's Facebook, Instagram, Twitter, LinkedIn, or TikTok, Sharify Adverts helps brands
identify the most relevant platforms for their target audience and develop tailored content
strategies to engage users effectively.
Moreover, social media platforms provide a unique opportunity for brands to humanize their
identities and connect with customers on a more personal level. Through authentic storytelling,
behind-the-scenes glimpses, user-generated content campaigns, and interactive polls or quizzes,
Sharify Adverts enables brands to build meaningful relationships with their audience, fostering
trust, loyalty, and advocacy. By engaging in ongoing conversations and actively listening to
customer feedback, brands can demonstrate their commitment to customer satisfaction and
responsiveness, thereby enhancing their reputation and goodwill.
Additionally, social media platforms offer robust advertising capabilities that complement
Sharify Adverts' digital marketing strategies. With sophisticated targeting options, advanced
analytics, and diverse ad formats, brands can create highly targeted and engaging campaigns that
resonate with their audience and drive desired actions, such as website visits, app downloads, or
purchases. Whether it's sponsored posts, influencer partnerships, or paid social ads, Sharify
Adverts helps brands navigate the complexities of social media advertising to achieve their
marketing objectives efficiently and effectively.
Furthermore, social media platforms serve as valuable hubs for community building and brand
advocacy. Through the creation of branded communities, engagement groups, or fan pages,
Sharify Adverts facilitates the formation of loyal and enthusiastic brand advocates who actively
promote and endorse the brand to their networks. By fostering a sense of belonging and
camaraderie among customers, brands can amplify their reach, generate user-generated content,
and cultivate a tribe of loyal followers who serve as ambassadors for the brand.
In summary, social media platforms are integral components of digital marketing strategies,
offering unparalleled reach, engagement, and advocacy opportunities for brands. With Sharify
Adverts' expertise in social media marketing, brands can harness the power of these platforms to
enhance their online presence, connect with their audience, and achieve their marketing goals
effectively in today's digitally driven landscape
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ROLE OF SOCIAL MEDIA:
Social media plays a central and multifaceted role in Sharify Adverts' operations, serving as a
cornerstone for their digital marketing and social media marketing services. Here's a detailed
breakdown of the role of social media within Sharify Adverts:
Strategic Planning: Social media serves as a foundational element in Sharify Adverts' strategic
planning process. They begin by thoroughly understanding each client's industry, target
audience, and objectives, which informs the development of bespoke marketing strategies. This
includes identifying which social media platforms are most relevant to the client's target
audience and aligning strategies accordingly.
Content Creation: Sharify Adverts crafts engaging content tailored to each brand's identity and
audience preferences. This involves creating visually appealing graphics, crafting compelling
copy, and developing interactive experiences designed to resonate with users across various
social media platforms. The content is curated to capture the essence of the brand while
encouraging engagement and interaction from followers.
Brand Awareness and Community Engagement: Through consistent and engaging content,
Sharify Adverts amplifies brand awareness and fosters community engagement on social media
platforms. By maintaining an active presence and fostering meaningful interactions with
followers, they cultivate a sense of community around the brand, driving loyalty and advocacy
among customers.
Paid Social Advertising: Sharify Adverts leverages the power of paid social advertising to
complement organic efforts and achieve specific campaign objectives. They utilize advanced
targeting capabilities to reach relevant audiences and optimize campaigns for maximum ROI.
This involves strategic budget allocation, A/B testing, and continuous campaign optimization
based on performance metrics and analytics insights.
Monitoring and Analysis: Social media serves as a rich source of data and insights for Sharify
Adverts. They continuously monitor performance metrics and analyze user engagement patterns
to gauge the effectiveness of their strategies. This includes tracking key performance indicators
(KPIs) such as reach, engagement, conversion rates, and return on ad spend (ROAS), allowing
them to make data-driven decisions and refine their approaches accordingly.
Integration with Other Channels: Social media is integrated seamlessly with other digital
marketing channels within Sharify Adverts' holistic approach. This ensures cohesive brand
messaging and a unified brand experience across multiple touchpoints. By deploying integrated
campaigns that span social media, SEO, email marketing, content creation, and influencer
partnerships, they create a cohesive brand narrative that resonates with consumers and drives
meaningful actions.
Overall, social media serves as a dynamic and versatile tool within Sharify Adverts' arsenal,
enabling them to effectively promote brands, engage with audiences, drive traffic, and deliver
measurable results for their clients in today's digital landscapes
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OUR TASKS
WHAT WERE WE ASSIGNED TO DO?:
Over the course of a meticulously planned month, our professional endeavors were delineated
into four discrete tasks, each bearing its own temporal demands for fulfillment, ranging from a
concise 2- day stint to a more protracted 7-day commitment per task. This structured framework
not only ensured the systematic progression of our responsibilities but also allowed for a
judicious allocation of time and resources to address each task with due diligence.
Following the culmination of each assignment, a dedicated day off was provided, serving as a
vital interlude amidst the flurry of activities. This respite was not merely a perfunctory gesture
but rather a strategic intervention aimed at fostering employee well-being and productivity. By
affording individuals the opportunity to decompress, reflect, and recalibrate, this intermission
played a pivotal role in mitigating burnout and bolstering overall morale.
Moreover, this cyclical rhythm of work and rest served as a testament to the organization's
commitment to cultivating a supportive and sustainable work environment. It underscored a
recognition of the intrinsic value of downtime in fostering creativity, innovation, and long-term
productivity. Additionally, it engendered a sense of trust and mutual respect between the
employer and employees, laying the groundwork for enhanced collaboration and engagement.
In essence, the delineation of tasks within a structured timeframe, punctuated by intervals of

reprieve, not only optimized operational efficiency but also upheld the paramount importance of
employee well-being in driving organizational success. Through this harmonious balance of
productivity and recuperation, we embarked on a journey of professional growth and fulfillment,
fortified by a shared commitment to excellence and holistic flourishing.
HOW WERE WE ASSIGNED TO DO?:
1. Internet Connection Management:

Ensure that each lead generation device operates on either mobile data or a designated Wi-Fi
network. This segregation is vital to maintain the integrity of the leads and prevent any
discrepancies arising from IP address conflicts.
2. Device Allocation Policy:

Assign a single lead generation device to each lead to uphold the individuality and authenticity
of the generated leads. Utilize a variety of devices such as mobile phones, tablets, PCs, or
laptops to maximize efficiency and diversity in lead sourcing.
3. Lead Quantity Spectrum:

Strive to generate a balanced number of leads within the designated range of 13 to 25. This range
provides sufficient flexibility to accommodate variations in lead availability while ensuring a
substantial pool for analysis and processing.
Comprehensive Lead
4. Information Inclusion:
Each lead should encompass a comprehensive profile image that mirrors the sample screenshot
provided. This image must prominently display the individual's name, email address, and the
month plus year of lead generation for clarity and traceability purposes.
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5. Deadline Adherence Protocol:
All lead generation activities must be completed and submitted by the specified deadline.
Adhering to this deadline is paramount to facilitate seamless project management and timely
delivery of results.
6. Exclusivity of Leads:
Ensure that only new leads, i.e., those not previously recorded or duplicated, are considered for
submission. This stipulation guarantees the freshness and relevance of the leads within the
designated timeframe, enhancing the reliability of the data collected.
7. Name and Email Authenticity Criteria:

Exercise diligence in selecting real, professional names for the leads, refraining from any
inclusion of fake, unprofessional, or spam-related aliases. Similarly, verify that the provided
email addresses are authentic and devoid of any association with spam or fraudulent activities.
By meticulously adhering to these comprehensive instructions, the lead generation process will
be executed with precision and integrity, ultimately contributing to the attainment of project
objectives and the delivery of actionable insights within the specified timeframe.
Interns were presented with a clear mandate to meticulously execute their assigned duties within
designated timelines, with the understanding that any shortfall in meeting these expectations
could lead to termination from the internship program. Furthermore, a structured stipend system
was in place, contingent upon predefined benchmarks established by the company. The
attainment of these benchmarks directly correlated with the disbursement of stipend amounts to
interns, thereby underscoring the importance of earnest engagement and adherence to assigned
tasks. This dual emphasis on task completion and performance metrics underscored the integral
role of dedication and diligence in ensuring both successful internship outcomes and financial
compensation.
Interns were entrusted with the responsibility of executing their assigned tasks with a high
degree of precision and timeliness, understanding that their continued participation in the
internship hinged upon their ability to meet these expectations. Moreover, the stipend structure
was intricately tied to a set of predetermined criteria delineated by the company, encompassing
factors such as project milestones, quality of work, and overall contribution to team objectives.
This multifaceted evaluation process underscored the significance of not only completing tasks
promptly but also delivering results of exceptional quality. Consequently, interns were
incentivized to demonstrate unwavering dedication and diligence in their work, knowing that
their performance directly influenced both their professional standing within the program and
their financial compensation. Such an integrated approach emphasized the symbiotic relationship
between task fulfillment, performance evaluation, and remuneration, fostering an environment
conducive to sustained engagement and achievement
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OUR ASSIGNMENT
1ST MEMBER’S TASKS (REG NO. 22157109):

To promote given applications via social media.
TASK 1: SMART MONEY
About:
Angel One Introduces 'Smart Money' Investor Education Platform"
Angel One's latest initiative, "Smart Money," is a beacon of financial enlightenment in the realm
of investment education. Designed to empower investors with informed decision-making skills,
this platform serves as a comprehensive resource hub for navigating the complexities of the
financial landscape. With Smart Money, investors can delve into topics ranging from
fundamental investment principles to advanced trading strategies, equipping themselves with the
tools needed to make smart and savvy financial choices. Whether you're a novice investor
seeking to grasp the basics or a seasoned trader looking to refine your techniques, Smart Money
is your gateway to mastering the art of wealth management
With over 2 crore clients placing their trust in it, Angel One stands tall as one of India’s premier
retail full-service broking firms. Renowned for its innovative offerings, Angel One provides a
comprehensive array of services, ranging from online trading and investing to advisory and
margin trading facilities. Their extensive toolkit includes advanced features such as algorithmic
trading, smart orders, basket orders, GTT orders, and SmartAPI, empowering users to navigate
the capital markets with finesse. Boasting a Super App equipped with cutting-edge tools like
advanced charts, Angel One ensures its clients have the resources to trade like seasoned
professionals.
Process:
Embarking on the task with a meticulous strategy in mind, my primary aim was to secure a
targeted range of 13 to 25 downloads of the "Smart Money App" alongside facilitating the
creation of user accounts within the confined timeframe of 4 to 5 days. Acknowledging the
widespread prevalence of WhatsApp as a potent communication tool, I discerningly harnessed
its reach to engage with an extensive network comprising friends and acquaintances.
At the outset, I strategically employed my WhatsApp status as a vehicle for disseminating

introductory information about the app. This initial step served as a pivotal catalyst in garnering
initial intrigue and setting the groundwork for subsequent interactions. Over the ensuing days, I
pivoted towards a more targeted approach, wherein I endeavored to elucidate the app's inherent
value proposition, particularly accentuating its potential in enhancing knowledge and proficiency
within the realms of trading and investment.
This phase of engagement entailed multifaceted communication strategies, ranging from

personalized messages to group discussions, all aimed at fostering a deeper understanding and
resonance with the app's functionalities. Leveraging insights gleaned from these interactions, I
adeptly tailored my messaging to resonate with the diverse interests and aspirations of my
audience, thereby nurturing a receptive environment conducive to action.
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With the groundwork laid, I transitioned towards facilitating concrete actions, namely, the
download of the app and subsequent account creation. Employing a consultative approach, I
provided personalized guidance and support to interested individuals, navigating them through
the intricacies of the download and setup process. This hands-on assistance not only streamlined
the user journey but also instilled a sense of confidence and assurance among prospective users,
thereby catalyzing conversion.
As the deadline loomed closer, I intensified my efforts, orchestrating a systematic follow-up

mechanism to ensure timely completion of the requisite actions. Leveraging the inherent
immediacy of WhatsApp, I orchestrated a series of targeted reminders and prompts, tailored to
the unique circumstances and preferences of each individual. This proactive engagement strategy
not only bolstered accountability but also served to sustain momentum and drive towards the
desired outcome.
By the culmination of the stipulated timeframe, I had successfully amassed a significant trove of
approximately 23 screenshots, serving as tangible evidence of the accomplished task.
Recognizing the imperative of presenting a comprehensive submission, I meticulously curated
these screenshots into a cohesive narrative, supplemented by contextual insights and reflections
garnered throughout the process.
In retrospect, the successful execution of the task can be attributed to a synergistic blend of
strategic foresight, adept communication, and unwavering commitment to excellence. Through
nuanced engagement strategies, personalized support, and relentless perseverance, I not only
achieved the prescribed objectives but also laid the groundwork for enduring relationships and
future opportunities.
TASK 2: FITPASS
About:
FITPASS operates as a pioneering force in the fitness industry, utilizing cutting-edge technology
to revolutionize how people engage with fitness in India. Through its comprehensive platform,
FITPASS facilitates seamless access to a vast network of gyms and fitness studios, offering users
unparalleled convenience and flexibility in their fitness routines.
The platform employs innovative solutions to remove friction from the fitness experience,
streamlining processes for both users and fitness providers. FITPASS leverages data-driven
insights to optimize marketplace efficiencies, ensuring a seamless and rewarding experience for
all stakeholders.
FITPASS's commitment to inspiring a healthier lifestyle extends beyond mere convenience. The
platform actively encourages individuals to prioritize fitness as an integral part of their daily
routines, fostering a culture of wellness and vitality across communities.
With a relentless focus on innovation and customer-centricity, FITPASS continues to lead the
charge in shaping the future of fitness in India, empowering individuals to embrace a healthier,
more active lifestyle with ease and accessibility
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Process:
For the second task assigned to me, which entailed promoting the Fitpass application through the
solicitation of reviews on the Google Play Store, a structured approach was adopted to ensure
effectiveness and efficiency. With a designated timeframe of 3-5 days for completion,
meticulous planning and execution were paramount.
The task involved engaging with a target audience consisting of 13 to 25 individuals, each tasked
with providing unique and genuine reviews of the Fitpass app on the Play Store platform.
Leveraging the widespread reach and engagement capabilities of Instagram, a social media
platform known for its affinity with fitness enthusiasts and gym-goers, served as the primary
channel for outreach.
The initiation of the promotional campaign commenced with a comprehensive dissemination of

information regarding the task objectives and the features of the Fitpass app through engaging
and informative Instagram stories. These stories not only served to raise awareness about the
task but also provided valuable insights into the functionalities and benefits of the Fitpass app,
thus piquing the interest of potential leads.
Following the dissemination of information, proactive engagement strategies were employed to

connect with individuals who expressed interest in participating in the promotion. Through direct
messages on Instagram, personalized outreach was conducted, wherein each potential lead was
encouraged to download the Fitpass app and provide a genuine review on the Google Play Store.
The subsequent days of the campaign witnessed a surge in engagement, as interested individuals
responded positively to the outreach efforts and actively contributed by downloading the app and
submitting their reviews. The second and third days proved particularly fruitful, with a
substantial number of screenshots capturing the submitted reviews received from nearly 25
leads.
To ensure transparency and accountability, the collected screenshots were meticulously

compiled into a comprehensive PDF document, providing a detailed overview of the reviews
submitted by each participant. This document served as tangible proof of task completion and
was subsequently submitted as part of the deliverables.
In conclusion, the promotion of the Fitpass app through the solicitation of reviews on the Google
Play Store was executed with precision and diligence, leveraging the reach and engagement
capabilities of Instagram to effectively connect with the target audience. Through strategic
planning and proactive engagement, the objectives of the task were successfully achieved within
the stipulated timeframe, contributing to the overall promotional efforts of the Fitpass
application.
TASK 3: STOXHERO
About:
StoxHero is propelled by a dynamic co-founding triumvirate, whose collective expertise and
shared vision drive the company's mission forward. At the helm are seasoned entrepreneurs, each
with an impressive educational pedigree hailing from renowned institutions such as IIT, IIM, and
NIT. Their academic backgrounds serve as a solid foundation for the diverse range of
experiences they bring to the table.
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With prior stints as startup founders, these individuals possess invaluable insights gleaned from
navigating the highs and lows of entrepreneurial ventures. Their track record includes notable
contributions to the success stories of leading tech startups like Unacademy, OLA, Mu-Sigma,
JAYPEE Capital, NCDEX, and NeoStencil, where they held pivotal roles in shaping strategy,
operations, and innovation.
Of particular significance is the history shared by the co-founders, having previously

collaborated at both Unacademy and NeoStencil. This past experience underscores their ability
to synergize effectively as a cohesive team, leveraging their complementary skill sets to drive
results. It speaks volumes about their commitment to fostering a culture of collaboration and
excellence within StoxHero.
Furthermore, the team's collective expertise spans critical domains within the financial industry,
including derivatives trading and stock exchanges. This diverse skill set positions them as well-
rounded leaders capable of navigating the complexities of the market landscape with confidence
and precision.
However, beyond their individual accomplishments, it is their shared dedication to a common

cause that truly sets them apart. United by a commitment to empower individual traders and
elevate their capabilities, the co-founders are driven by a singular purpose: to democratize access
to knowledge and resources, thereby enabling traders to make more informed decisions and
achieve greater success in their endeavors.
In essence, StoxHero is more than just a company; it is a testament to the power of collaboration,
expertise, and shared values. With this formidable team at the helm, the future holds immense
promise for both the company and the traders it serves.
At StoxHero, the firm firmly believes that the essence of successful trading extends far beyond
mere monetary gains. While profit certainly plays a crucial role, their primary focus lies in
empowering traders to make informed decisions that lead to sustainable success in the equity
F&O segment. Their mission is rooted in the conviction that by reducing the number of
individual traders incurring losses, they can foster a more robust and prosperous trading
community.
At the heart of their ethos is the recognition that trading is not solely about maximizing financial
returns, but rather about honing one's skills, making sound judgments, and mitigating risks
effectively. They understand that each trade represents an opportunity for growth and learning,
and as such, they are committed to providing traders with the tools, resources, and support they
need to navigate the complexities of the market with confidence and competence.
Through their platform, they offer a comprehensive suite of features designed to empower
traders of all levels, from novices to seasoned professionals. From cutting-edge analytics and
real-time market insights to educational resources and personalized guidance, they strive to arm
their users with the knowledge and expertise necessary to make the best possible trades
consistently.
Moreover, they recognize the importance of community in the world of trading. That's why they
foster a collaborative environment where traders can connect, share ideas, and learn from one
another's experiences. By cultivating a sense of camaraderie and mutual support, they aim to
elevate the collective proficiency of their user base, ultimately contributing to a more successful
and resilient trading ecosystem.
16
At StoxHero, their commitment to their mission goes beyond mere rhetoric; it's ingrained in
everything they do. Whether through their innovative platform features, ongoing educational
initiatives, or unwavering dedication to customer satisfaction, they remain steadfast in their
pursuit of empowering traders to achieve their goals and thrive in the dynamic world of financial
markets. Traders are invited to join StoxHero in their mission to redefine what it means to be a
successful trader, where the pursuit of excellence transcends mere profits and encompasses the
broader ideals of knowledge, integrity, and community
Process:
Embarking on Task 3 with meticulous strategy in mind, my primary aim was to secure a targeted
range of 13 to 25 downloads of the "StoxHero App" alongside facilitating the creation of user
accounts within the confined timeframe of 4 to 5 days. Acknowledging the widespread
prevalence of WhatsApp as a potent communication tool, I discerningly harnessed its reach to
engage with an extensive network comprising friends and acquaintances.
At the outset, I strategically employed my WhatsApp status as a vehicle for disseminating

introductory information about the "StoxHero App." This initial step served as a pivotal catalyst
in garnering initial intrigue and setting the groundwork for subsequent interactions. Over the
ensuing days, I pivoted towards a more targeted approach, wherein I endeavored to elucidate the
app's inherent value proposition, particularly accentuating its potential in enhancing knowledge
and proficiency within the realms of stock trading and investment.
This phase of engagement entailed multifaceted communication strategies, ranging from

personalized messages to group discussions, all aimed at fostering a deeper understanding and
resonance with the app's functionalities. Leveraging insights gleaned from these interactions, I
adeptly tailored my messaging to resonate with the diverse interests and aspirations of my
audience, thereby nurturing a receptive environment conducive to action.
With the groundwork laid, I transitioned towards facilitating concrete actions, namely, the
download of the app and subsequent account creation. Employing a consultative approach, I
provided personalized guidance and support to interested individuals, navigating them through
the intricacies of the download and setup process. This hands-on assistance not only streamlined
the user journey but also instilled a sense of confidence and assurance among prospective users,
thereby catalyzing conversion.
As the deadline loomed closer, I intensified my efforts, orchestrating a systematic follow-up

mechanism to ensure timely completion of the requisite actions. Leveraging the inherent
immediacy of WhatsApp, I orchestrated a series of targeted reminders and prompts, tailored to
the unique circumstances and preferences of each individual. This proactive engagement strategy
not only bolstered accountability but also served to sustain momentum and drive towards the
desired outcome.
Recognizing the imperative of presenting a comprehensive submission, I meticulously curated
17
In retrospect, the successful execution of Task 3 can be attributed to a synergistic blend of
future opportunities
TASK 4: FITPASS
About:
FITPASS stands as a trailblazer in the fitness realm, harnessing state-of-the-art technology to
transform how people in India interact with fitness. Through its expansive platform, FITPASS
enables effortless access to a wide array of gyms and fitness studios, granting users unmatched
convenience and adaptability in their fitness regimens.
By implementing inventive solutions, FITPASS simplifies the fitness journey for both users and
fitness providers, utilizing data-driven insights to enhance marketplace efficiency and ensure a
seamless experience for all involved.
Beyond mere convenience, FITPASS actively promotes the adoption of fitness as an essential
component of daily life, fostering a culture of well-being and energy within communities.
With an unwavering dedication to innovation and customer satisfaction, FITPASS remains at the
forefront of shaping the future of fitness in India, empowering individuals to embrace healthier,
more active lifestyles with simplicity and accessibility
Process:
For the fourth and final task assigned, the objective revolves around promoting the Fitpass
application again by soliciting authentic reviews on Google's platform. With a designated
timeframe of 3-5 days, meticulous planning and strategic execution remain paramount for
ensuring effectiveness and efficiency in achieving the set goals.
The task entails engaging a target audience comprising 13 to 25 individuals, each entrusted with
providing unique and genuine reviews of the Fitpass app on Google Reviews. Leveraging the
expansive reach and engagement capabilities of Instagram, renowned for its resonance with
fitness enthusiasts and gym-goers, serves as the primary conduit for outreach efforts.
Initiating the promotional campaign entails a comprehensive dissemination of task objectives

and Fitpass app features through engaging and informative Instagram stories. These stories serve
not only to raise awareness about the task but also to offer valuable insights into the
functionalities and benefits of the Fitpass app, thereby intriguing potential leads.
Following the dissemination phase, proactive engagement strategies are deployed to connect
with individuals expressing interest in participating in the promotion. Utilizing direct messages
on Instagram facilitates personalized outreach, encouraging each potential lead to download the
Fitpass app and provide genuine reviews on Google's platform.
The subsequent days of the campaign witness a surge in engagement, with interested individuals
responding positively to outreach efforts and actively contributing by downloading the app and
18
submitting their reviews. Particularly, the second and third days prove fruitful, yielding a
substantial number of screenshots capturing the submitted reviews from nearly 25 leads.
To ensure transparency and accountability, collected screenshots are meticulously compiled into
a comprehensive PDF document, offering a detailed overview of reviews submitted by each
participant. This document serves as tangible evidence of task completion and is subsequently
submitted as part of the deliverables.
In summary, the promotion of the Fitpass app through soliciting reviews on Google Reviews is
executed with precision and diligence, leveraging the reach and engagement capabilities of
Instagram to effectively connect with the target audience. Through strategic planning and
proactive engagement, the task's objectives are successfully achieved within the stipulated
timeframe, contributing to the overall promotional endeavors of the Fitpass application
2ND MEMBER’S TASKS (REG NO. 22157106):

To promote given applications via social media.
TASK 1: SMART MONEY
About:
Angel One has introduced its latest initiative, "Smart Money," positioning itself as a beacon of
financial enlightenment within the realm of investment education. This platform is meticulously
designed to empower investors with the requisite skills for informed decision-making in the
intricacies of the financial landscape. Smart Money serves as a comprehensive resource hub,
covering a wide array of topics ranging from fundamental investment principles to intricate
trading strategies. Its overarching goal is to equip users with the tools and knowledge necessary
to make astute financial choices, whether they are novices seeking to grasp the basics or
seasoned traders aiming to refine their techniques.
With over 20 million clients placing their trust in Angel One, the firm has solidified its position
as one of India’s premier retail full-service broking entities. Renowned for its innovative
offerings, Angel One provides a comprehensive suite of services catering to various investment
needs. These services encompass online trading, advisory facilities, and margin trading, among
others.
Angel One's arsenal includes advanced features such as algorithmic trading and a diverse range
of order types, including smart orders, basket orders, GTT orders, and SmartAPI. These features
are strategically designed to empower users with the finesse required to navigate the capital
markets effectively. Moreover, Angel One's Super App, fortified with cutting-edge tools like
advanced charts, further reinforces its commitment to providing clients with the resources
needed to trade like seasoned professionals.
Angel One's "Smart Money" initiative isn't just a platform; it's a comprehensive educational
ecosystem that goes beyond mere information dissemination. Through interactive tools,
webinars, and expert insights, users can engage deeply with the material, gaining practical skills
and real-world understanding of investment dynamics. This immersive approach ensures that
learners not only absorb knowledge but also develop the critical thinking and analytical abilities
essential for success in the financial markets.
19
Furthermore, Angel One's commitment to democratizing access to financial education is evident
in its user-friendly interface and intuitive design. Whether accessing the platform via desktop or
mobile device, users can seamlessly navigate through a wealth of educational resources, making
learning convenient and accessible anytime, anywhere.
In addition to its educational initiatives, Angel One prioritizes transparency and trust, fostering a
culture of integrity and reliability in its interactions with clients. Through clear communication
channels and ethical business practices, the firm instills confidence in investors, assuring them
that their financial goals are in capable hands.
Moreover, Angel One's dedication to innovation extends beyond its educational offerings to its
technological infrastructure. Continuously refining and upgrading its platforms and tools, Angel
One ensures that clients have access to the latest advancements in trading technology, keeping
them ahead of the curve in an ever-evolving market landscape.
Overall, Angel One's "Smart Money" initiative embodies the firm's unwavering commitment to
empowering investors of all levels with the knowledge, skills, and resources needed to navigate
the complexities of the financial world confidently. By prioritizing education, transparency,
innovation, and trust, Angel One sets a new standard for excellence in investment services,
driving positive outcomes for clients and the broader financial community alike.
Process:
Embarking on the task with a meticulously crafted strategy, my foremost objective was to secure
a targeted range of 13 to 25 downloads of the "Smart Money App" within a compressed
timeframe of 4 to 5 days. Additionally, I aimed to facilitate the seamless creation of user
accounts to ensure a smooth onboarding process. Recognizing the ubiquity and effectiveness of
WhatsApp as a communication tool, I strategically harnessed its extensive reach to engage with
a wide network encompassing friends and acquaintances.
At the outset, I strategically utilized my WhatsApp status as a platform to disseminate

introductory information about the app. This initial step served as a crucial catalyst in generating
initial interest and laying the groundwork for subsequent interactions. Over the course of the
following days, I transitioned towards a more targeted approach, focusing on elucidating the
app's inherent value proposition, particularly emphasizing its potential to enhance knowledge
and proficiency in trading and investment.
This phase of engagement involved deploying multifaceted communication strategies, including

personalized messages and group discussions, all aimed at fostering a deeper understanding and
resonance with the app's functionalities. Drawing insights from these interactions, I adeptly
tailored my messaging to align with the diverse interests and aspirations of my audience, thereby
cultivating a receptive environment conducive to action.
With the foundation laid, I shifted gears towards facilitating concrete actions, namely, the
download of the app and the subsequent creation of user accounts. Employing a consultative
approach, I provided personalized guidance and support to interested individuals, guiding them
through the intricacies of the download and setup process. This hands-on assistance not only
streamlined the user journey but also instilled a sense of confidence and assurance among
prospective users, thereby catalyzing conversion.
20
As the deadline approached, I intensified my efforts, implementing a systematic follow-up
mechanism to ensure the timely completion of the required actions. Leveraging the immediacy
of WhatsApp, I orchestrated a series of targeted reminders and prompts tailored to the unique
circumstances and preferences of each individual. This proactive engagement strategy not only
bolstered accountability but also served to sustain momentum and drive towards the desired
outcome.
Recognizing the importance of presenting a comprehensive submission, I meticulously curated
In retrospect, the successful execution of the task can be attributed to a synergistic blend of
future opportunities
TASK 2: MORE: GROCERY DELIVERY
About:
"More: Grocery Delivery App" stands as a trailblazer in the Indian food and grocery retail sector,
boasting a widespread presence across the nation. As an omni-channel retailer, we seamlessly
cater to all shopping needs of our customers, offering a diverse range of options including
supermarkets, hypermarts, and e-grocery services, all seamlessly integrated with the Amazon
platform. Our commitment lies in providing unparalleled convenience and accessibility, ensuring
that customers can fulfill their shopping requirements effortlessly through our innovative app
interface. With More: Grocery Delivery App, shopping for groceries becomes a hassle-free
experience, offering convenience at every step of the way.
In the realm of leadership within the grocery delivery sector, a notable trend emerges as more
leaders within the "More" app adopt a firm-first approach. They firmly believe in the power of
cohesive teams over individual brilliance, driving cross-functional collaboration to foster
constant introspection and conflict resolution. These leaders champion innovation, encouraging
curiosity and experimentation to devise disruptive yet sustainable solutions for their customers,
prioritizing environmental safety.
Integrity stands as a cornerstone value among these leaders, who uphold the highest standards of
objectivity, honesty, and transparency. They cultivate a trusting environment where every team
member feels empowered to voice their opinions, fostering a culture where the best ideas
flourish. Even when unobserved, these leaders consistently do the right thing.
In nurturing talent, More leaders excel in identifying, attracting, and promoting the best
individuals, gauging their success by the talent they cultivate. They instill a culture of
meritocracy and expedited leadership development, ensuring a pipeline of skilled professionals
ready to drive the company forward.
21
Customer obsession permeates throughout More's leadership, with an acute understanding of
evolving customer needs. Leaders obsess over enhancing the customer experience 24/7 and
advocate fiercely for their needs within the organization.
Frugality is another hallmark trait, as More leaders streamline operations to achieve maximum
efficiency and cost-effectiveness. They consistently deliver more with less, prioritizing resource
optimization without compromising on quality.
Possessing grit and resilience, these leaders navigate challenges with audacity, learning and
improving from setbacks and failures. They value speed in decision-making while incorporating
calculated risks, rallying their teams to persevere until goals are achieved.
Overall, within the "More" grocery delivery app, these leadership principles shape a culture of
excellence, innovation, and unwavering commitment to customer satisfaction and operational
efficiency.
More Retail Private Limited, abbreviated as MORE, stands as a prominent player in the Indian
food and grocery retail landscape, boasting a diverse portfolio that caters to various consumer
needs. The company operates under two distinct formats: More Supermarkets and More
Hypermarkets, each tailored to offer a comprehensive range of products and services. In addition
to its physical stores, MORE has ventured into the digital realm by providing online grocery
services through its dedicated mobile application, ensuring convenience and accessibility for its
customers.
Formerly known as Aditya Birla Retail Limited, MORE underwent a transformation when it was
acquired by investors led by Samara Capital and Amazon, marking a pivotal moment in its
corporate journey. This strategic shift enabled MORE to leverage new opportunities and further
enhance its market presence.
With an extensive footprint spanning 30 cities for its supermarkets and 12 cities for its
hypermarkets, MORE has established itself as a trusted name in the retail sector. Its network of
878 supermarkets and 42 hypermarkets reflects its commitment to serving a wide demographic
and geographic range, catering to the diverse needs of consumers across India.
Through its robust infrastructure, comprehensive product offerings, and innovative approach to
customer service, MORE continues to solidify its position as a leading food and grocery retail
chain in India, setting the stage for continued growth and success in the dynamic retail
landscape.
Process:
For the second task assigned to me, which entailed promoting the More: Grocery Delivery app
through the solicitation of reviews on the Google Play Store, a structured approach was adopted
to ensure effectiveness and efficiency. With a designated timeframe of 3-5 days for completion,
meticulous planning and execution were paramount.
The task involved engaging with a target audience consisting of 13 to 25 individuals, each tasked
with providing unique and genuine reviews of the More: Grocery Delivery app on the Play Store
platform. Leveraging the widespread reach and engagement capabilities of Instagram, a social
media platform known for its affinity with food enthusiasts and convenience seekers, served as
the primary channel for outreach.
22
The initiation of the promotional campaign commenced with a comprehensive dissemination of
information regarding the task objectives and the features of the More: Grocery Delivery app
through engaging and informative Instagram stories. These stories not only served to raise
awareness about the task but also provided valuable insights into the functionalities and benefits
of the app, thus piquing the interest of potential leads.
Following the dissemination of information, proactive engagement strategies were employed to

connect with individuals who expressed interest in participating in the promotion. Through direct
messages on Instagram, personalized outreach was conducted, wherein each potential lead was
encouraged to download the More: Grocery Delivery app and provide a genuine review on the
Google Play Store.
The subsequent days of the campaign witnessed a surge in engagement, as interested individuals
responded positively to the outreach efforts and actively contributed by downloading the app and
submitting their reviews. The second and third days proved particularly fruitful, with a
substantial number of screenshots capturing the submitted reviews received from nearly 25
leads.
To ensure transparency and accountability, the collected screenshots were meticulously

compiled into a comprehensive PDF document, providing a detailed overview of the reviews
submitted by each participant. This document served as tangible proof of task completion and
was subsequently submitted as part of the deliverables.
In conclusion, the promotion of the More: Grocery Delivery app through the solicitation of
reviews on the Google Play Store was executed with precision and diligence, leveraging the
reach and engagement capabilities of Instagram to effectively connect with the target audience.
Through strategic planning and proactive engagement, the objectives of the task were
successfully achieved within the stipulated timeframe, contributing to the overall promotional
efforts of the More: Grocery Delivery application.
TASK 3: STOXHERO
About:
StoxHero is led by a dynamic triumvirate of co-founders, each bringing a unique blend of
expertise and vision to the table. With distinguished educational backgrounds from prestigious
institutions such as IIT, IIM, and NIT, they possess a solid foundation for driving the company's
mission forward. Having previously served as startup founders, their collective experiences have
been instrumental in shaping StoxHero's trajectory.
The co-founders' track record includes significant contributions to the success stories of
prominent tech startups like Unacademy, OLA, Mu-Sigma, JAYPEE Capital, NCDEX, and
NeoStencil. Their roles in shaping strategy, operations, and innovation at these companies
underscore their invaluable insights into navigating the highs and lows of entrepreneurial
ventures.
What sets the StoxHero team apart is their shared history of collaboration, having worked
together at both Unacademy and NeoStencil in the past. This prior experience highlights their
23
ability to synergize effectively as a cohesive unit, leveraging their diverse skill sets to drive
results. It speaks volumes about their commitment to fostering a culture of collaboration and
excellence within StoxHero.
Furthermore, the co-founders' collective expertise spans critical domains within the financial
industry, including derivatives trading and stock exchanges. This diverse skill set positions them
as well-rounded leaders capable of navigating the complexities of the market landscape with
confidence and precision.
Beyond their individual accomplishments, it is their shared dedication to a common cause that
truly distinguishes them. United by a commitment to empower individual traders and elevate
their capabilities, the co-founders are driven by a singular purpose: to democratize access to
knowledge and resources, thereby enabling traders to make more informed decisions and achieve
greater success in their endeavors.
At the core of StoxHero's ethos is the belief that successful trading goes beyond mere monetary
gains. While profit certainly plays a crucial role, the company's primary focus lies in
empowering traders to make informed decisions that lead to sustainable success in the equity
F&O segment. This mission is rooted in the conviction that by reducing the number of individual
traders incurring losses, StoxHero can foster a more robust and prosperous trading community.
To achieve this mission, StoxHero offers a comprehensive suite of features designed to empower
traders of all levels. From cutting-edge analytics and real-time market insights to educational
resources and personalized guidance, the platform aims to arm users with the knowledge and
expertise necessary to make the best possible trades consistently.
Moreover, StoxHero recognizes the importance of community in the world of trading. By

fostering a collaborative environment where traders can connect, share ideas, and learn from one
another's experiences, the platform aims to elevate the collective proficiency of its user base.
This commitment to community building contributes to a more successful and resilient trading
ecosystem.
In essence, StoxHero is more than just a company; it is a testament to the power of collaboration,
expertise, and shared values. With this formidable team at the helm, the future holds immense
promise for both the company and the traders it serve.
Process:
Embarking on Task 3, I set out with a detailed plan to achieve a target of 13 to 25 downloads for
the "StoxHero App" and facilitate user account creation within a tight timeframe of 4 to 5 days.
Recognizing the effectiveness of WhatsApp as a communication tool, I utilized it to connect
with a wide network of friends and acquaintances.
Initially, I used my WhatsApp status to introduce the "StoxHero App," sparking initial interest
and paving the way for further engagement. As days progressed, I focused on highlighting the
app's value proposition, particularly its benefits in stock trading and investment education.
This phase involved various communication methods, including personalized messages and
group discussions, tailored to resonate with the interests of my audience. Using feedback from
these interactions, I adjusted my approach to better connect with potential users.
24
Moving forward, I assisted interested individuals in downloading and setting up the app, offering
personalized guidance to ease the process and boost confidence. As the deadline approached, I
intensified my efforts with targeted reminders to ensure completion of necessary actions.
By the end of the timeframe, I had accumulated evidence of approximately 23 successful

downloads, which I presented alongside reflections on the process.
Looking back, the success of Task 3 stemmed from careful planning, effective communication,
and dedication to excellence. Through personalized engagement and persistent effort, I not only
met the objectives but also laid the groundwork for future endeavors.
TASK 4: VALO.CLUB
About:
Valo.Club:Revolutionizing Investment in India
Valo.Club emerges as a pioneering platform addressing the intricate landscape of investing in
India. Recognizing the country's status as one of the world's fastest-growing economies, it
acknowledges the challenges investors face, including infrastructural gaps, regulatory
complexities, and low financial literacy.
Understanding these hurdles, Valo.Club adopts a distinct approach by rewarding every

investment made through its platform. Unlike traditional fintech platforms reliant on
commissions or fees, Valo.Club incentivizes investors with various rewards, including cashback,
points, vouchers, discounts, and complimentary services.
What distinguishes Valo.Club is its commitment to tailoring rewards to each investor's

preferences and objectives. Factors such as invested amount, investment frequency, holding
duration, risk appetite, impact assessment, and referral networks inform the allocation of
rewards, ensuring alignment with individual investment journeys.
Beyond mere rewards, Valo.Club fosters a vibrant community of empowered investors. Through
collaborative efforts and knowledge sharing, members are equipped with the tools, resources,
and insights needed to make informed investment decisions and drive positive change in the
Indian economy.Experience the future of investing with Valo.Club. Whether seasoned investors
or newcomers, individuals find a supportive ecosystem that celebrates their contributions to
India's growth and development. Join Valo.Club today and be part of a brighter future for India
and its people.
The chosen name, "Valo," reflects the ethos of the product, which aims to reward users for
exhibiting good financial behavior, requiring courage and discipline in today's world. By
adhering to budgetary constraints, steering clear of debt, and prioritizing investments for the
future, users showcase financial valor. The product is crafted to support and inspire users on
their journey toward financial stability and security, encapsulating the essence of courage in its
design and functionality.
Innovative Rewards System: Valo.Club's rewards system is built on the principles of
decentralization and transparency, leveraging blockchain technology to ensure secure and
tamper-proof reward distribution. Through smart contracts, investors receive digital tokens for
their contributions, which are seamlessly tracked and distributed based on predefined criteria.
These tokens can be redeemed for a variety of rewards, including discounts on future
25
investments, access to exclusive events and networking opportunities, or even voting rights on
strategic decisions within the platform. By gamifying the investment experience and offering
tangible incentives, Valo.Club motivates investors to actively participate in funding projects with
positive societal and environmental impacts.
Focus on Positive Impact Sectors: Within its investment portfolio, Valo.Club prioritizes sectors
that have the potential to generate significant social, environmental, and economic benefits for
India. This includes but is not limited to renewable energy, healthcare, education, sustainable
agriculture, clean technology, and affordable housing. By targeting these high-impact sectors,
Valo.Club aligns its investment strategy with India's development priorities, contributing to the
country's sustainable growth and resilience.
Transparency and Accountability: Transparency and accountability are foundational principles

of Valo.Club's investment platform. Before making any investment decision, investors have
access to comprehensive project profiles that outline key details such as the company's mission,
business model, impact metrics, financial performance, and risk factors. Additionally, Valo.Club
implements robust due diligence processes to verify the credibility and viability of each
investment opportunity. Through real-time reporting and regular updates, investors can track the
progress of their investments and monitor the actual impact achieved, fostering trust and
confidence in the platform.
Community Engagement: Valo.Club places a strong emphasis on building a vibrant and engaged
community of investors, entrepreneurs, industry experts, and thought leaders. Through online
forums, webinars, workshops, and networking events, members of the Valo.Club community can
connect, collaborate, and share insights on impact investing and sustainable development. By
facilitating peer-to-peer interactions and knowledge exchange, Valo.Club empowers its members
to make informed investment decisions and amplify their collective impact on India's social and
environmental challenges.
Education and Awareness: Recognizing the importance of education and awareness in driving
meaningful change, Valo.Club offers a wide range of educational resources and training
programs on topics such as impact investing, sustainable finance, ESG (Environmental, Social,
and Governance) criteria, and the UN Sustainable Development Goals (SDGs). These resources
are designed to equip investors with the knowledge, tools, and insights they need to navigate the
complexities of impact investing and identify opportunities that align with their values and
objectives. Through continuous learning and capacity building, Valo.Club empowers investors to
become informed and responsible stewards of capital.
Partnerships and Collaborations: Valo.Club actively collaborates with a diverse network of

stakeholders, including government agencies, non-profit organizations, impact investment funds,
accelerators, and incubators. These partnerships enable Valo.Club to access a broader pipeline of
investment opportunities, tap into specialized expertise and resources, and leverage collective
efforts to address complex societal and environmental challenges. By fostering an ecosystem of
collaboration and innovation, Valo.Club strengthens its position as a catalyst for positive change
in India's investment landscape.
Long-Term Sustainability: Valo.Club is committed to promoting long-term sustainability and

resilience in India's economy and society. In addition to seeking financial returns, Valo.Club
evaluates the potential social, environmental, and economic impacts of each investment
opportunity, with a focus on generating lasting benefits for future generations. By supporting
projects and companies that embrace principles of sustainability, inclusivity, and responsible
26
business practices, Valo.Club contributes to building a more equitable, resilient, and prosperous
future for India and its people.
Measurable Impact: Valo.Club employs a robust impact measurement and reporting framework
to assess the effectiveness and outcomes of its investments. This framework includes a mix of
quantitative and qualitative indicators, such as carbon emissions avoided, lives improved, jobs
created, and community engagement metrics. By systematically collecting, analyzing, and
reporting on impact data, Valo.Club provides investors with transparent and verifiable evidence
of the social and environmental benefits generated by their investments. This not only enhances
accountability and credibility but also enables investors to make data-driven decisions and
optimize their impact over time.Through these comprehensive strategies and initiatives,
Valo.Club is pioneering a new era of impact investing in India, where financial success is
inseparable from social and environmental responsibility. By harnessing the power of
technology, community, education, and collaboration, Valo.Club is empowering investors to
make a meaningful difference in the world while achieving their financial goals.
Process:
In the last marketing task, I was tasked with promoting the Valo.Club app and acquiring a
minimum of 13 to 25 leads from individuals who expressed their willingness to register on the
platform. To effectively reach out to potential users, I utilized both Instagram and WhatsApp as
primary channels for engagement.
The initial phase of the task involved disseminating comprehensive information about the
Valo.Club app across these social media platforms. This process commenced on the first day and
aimed to familiarize the target audience with the app's features, benefits, and value proposition.
From the second day onwards, I transitioned to actively engaging with interested individuals and
encouraging them to proceed with registering on the Valo.Club app. This involved personalized
outreach efforts aimed at addressing queries, providing additional information, and fostering a
sense of trust and credibility in the app.
Upon identifying individuals who expressed genuine interest in registering, I initiated the
process of guiding them through the registration steps. Following successful registrations, I
diligently collected screenshots as evidence of their commitment and participation.
To streamline the submission process and present a comprehensive overview of the acquired
leads, I compiled the screenshots into a professionally formatted PDF document. This document
included relevant details such as the names of the leads, their contact information, and
timestamps indicating the completion of the registration process.
By meticulously documenting the entire journey from awareness to conversion, the submitted
PDF served as tangible evidence of the effectiveness of the marketing campaign. It showcased
the successful execution of strategic engagement tactics and the tangible results achieved in
terms of lead acquisition for the Valo.Club app.
Overall, the approach adopted during this task underscored the importance of strategic planning,
effective communication, and meticulous documentation in achieving marketing objectives and
driving user acquisition for the Valo.Club app
27
CONCLUSION
In conclusion, our internship experience with Sharify Adverts has provided invaluable insights
into the dynamic world of digital marketing. Through hands-on involvement in crafting targeted
campaigns and leveraging cutting-edge strategies, we've learned the importance of harnessing
digital technologies to enhance brand presence and drive meaningful engagement.
Sharify Adverts' innovative approach to advertising and lead generation has highlighted the
significance of meticulous market research and analysis in tailoring bespoke initiatives that
resonate with target audiences. From captivating imagery to compelling copywriting, we've
witnessed firsthand the power of multimedia tools in delivering impactful messaging and driving
conversion.
Moreover, our exposure to advanced analytics and data-driven methodologies has underscored
the critical role of continuous optimization in maximizing campaign performance and ensuring a
tangible return on investment. Sharify Adverts' comprehensive services not only attract potential
customers but also nurture them into loyal patrons, reflecting the importance of customer
retention in sustaining business growth.
In essence, our internship with Sharify Adverts has reinforced the notion that success in today's
competitive digital ecosystem requires expertise, innovation, and an unwavering commitment to
excellence. As we move forward in our careers, the lessons learned from this experience will
undoubtedly inform our approach to digital marketing, empowering us to navigate and thrive in
an ever-evolving landscape.
In addition to the insights gained from our internship at Sharify Adverts, we've learned several
key lessons about digital marketing:
Content is King: We've seen firsthand the importance of creating high-quality, relevant content
that resonates with the target audience. From blog posts to social media updates, compelling
content is essential for driving engagement and building brand credibility.
The Power of Social Proof: Through our experience with Sharify Adverts, we've learned that
social proof, such as customer reviews and testimonials, plays a crucial role in influencing
purchasing decisions. Building and maintaining a positive online reputation is essential for
attracting and retaining customers.
Embracing Data-Driven Decision Making: Our internship has emphasized the significance of
data analytics in digital marketing. By analyzing metrics such as website traffic, conversion
rates, and customer demographics, businesses can make informed decisions to optimize their
marketing strategies and achieve better results.
Adaptability is Key: In the fast-paced world of digital marketing, trends and technologies are
constantly evolving. We've learned the importance of staying adaptable and flexible,
continuously monitoring industry changes and adjusting our strategies accordingly to stay ahead
of the curve.
The Importance of Mobile Optimization: With the increasing prevalence of mobile devices,
we've recognized the critical importance of mobile optimization in digital marketing efforts.
Ensuring that websites and content are mobile-friendly is essential for reaching and engaging
with a wider audience.
28
Building Relationships through Email Marketing: Our internship has highlighted the
effectiveness of email marketing as a tool for building and nurturing customer relationships. By
delivering personalized, relevant content directly to subscribers' inboxes, businesses can foster
brand loyalty and drive conversions.
Understanding the Buyer's Journey: We've gained insights into the importance of understanding
the buyer's journey, from awareness to consideration to conversion. By tailoring marketing
efforts to address the needs and pain points of customers at each stage of the journey, businesses
can guide them towards making a purchase decision.
Overall, our internship experience at Sharify Adverts has provided a comprehensive

understanding of the multifaceted nature of digital marketing and the strategies needed to
succeed in today's competitive landscape. These learnings will undoubtedly serve as valuable
assets as we continue to pursue careers in the field of digital marketing.
Our internship experience at Sharify Adverts not only provided us with valuable insights into
digital marketing but also instilled in us a strong sense of discipline and accountability. One of
the key aspects of our internship was the requirement to complete tasks within specified
deadlines. This stringent requirement was accompanied by the understanding that failure to meet
deadlines could result in removal from the internship program.
This emphasis on timely task completion served as a catalyst for personal and professional
growth, as it required us to prioritize tasks, manage our time effectively, and maintain a high
level of productivity. By adhering to strict deadlines, we honed our organizational skills and
developed a heightened sense of responsibility towards our work.
Furthermore, the incentive structure implemented by Sharify Adverts further motivated us to

excel in our tasks. The promise of a stipend, contingent upon the successful completion of goals
within the specified timeframe, provided a tangible reward for our dedication and diligence. This
incentive system not only served as a source of motivation but also reinforced the importance of
delivering results in a timely and efficient manner.
In essence, the combination of strict deadlines and incentivized goal achievement created a
conducive environment for learning and professional development. It taught us the value of
accountability, time management, and dedication in achieving success in the field of digital
marketing. These experiences have undoubtedly shaped us into more disciplined and focused
individuals, equipped with the skills and mindset necessary to thrive in our future endeavors.
Moreover, the requirement to complete tasks within designated timeframes at Sharify Adverts
fostered a culture of efficiency and productivity within the internship program. By consistently
meeting deadlines, we not only demonstrated our reliability but also contributed to the overall
success of the team's projects. This collaborative environment encouraged communication,
teamwork, and effective project management, as we worked together to achieve common
objectives within stipulated timelines.
The incentive structure based on goal achievement further underscored the importance of
accountability and dedication in our internship experience. As we progressed through the
program, the prospect of earning a stipend commensurate with our level of commitment served
as a tangible reminder of the value placed on timely and quality work. This recognition of our
29
efforts not only motivated us to excel but also instilled a sense of pride in our contributions to the
organization's objectives.
Additionally, the requirement to complete tasks on time provided us with valuable insights into
the real-world expectations of employers in the digital marketing industry. In today's fast-paced
business environment, meeting deadlines is often non-negotiable, and our internship experience
equipped us with the skills and discipline needed to thrive in such environments. Whether it was
managing social media campaigns or analyzing market trends, our ability to deliver results
within specified timelines demonstrated our readiness for the demands of professional roles in
digital marketing.
Overall, the combination of strict deadlines and incentivized goal achievement at Sharify
Adverts not only enhanced our technical skills but also cultivated important soft skills such as
time management, teamwork, and accountability. These experiences have not only prepared us
for success in the field of digital marketing but have also equipped us with transferable skills that
will serve us well in any professional setting.
During our internship at Sharify Adverts, we gained a deep understanding of how digital
marketing platforms serve as integral tools for promoting brands across diverse industries.
Through hands-on experience and guided mentorship, we explored the multifaceted landscape of
digital marketing platforms and their role in driving brand visibility, engagement, and
conversion.
First and foremost, our internship exposed us to the vast array of digital marketing platforms
available, ranging from social media networks like Facebook, Instagram, and Twitter to search
engines like Google and Bing. We learned how each platform offers unique opportunities for
targeting specific demographics, reaching potential customers, and delivering tailored
messaging.
Furthermore, our experience at Sharify Adverts emphasized the importance of strategic planning
and execution when leveraging digital marketing platforms. We delved into the nuances of
creating and optimizing campaigns across different platforms, understanding how factors such as
audience segmentation, ad formats, and budget allocation can impact campaign performance.
Moreover, our internship provided firsthand insights into the evolving nature of digital
marketing platforms and the need to stay abreast of emerging trends and technologies. We
learned how platforms continually update their algorithms and features, requiring marketers to
adapt their strategies accordingly to maintain competitiveness and effectiveness.
Additionally, our exposure to real-world client projects highlighted the power of data-driven
decision-making in digital marketing platform management. We learned how to analyze
campaign metrics, interpret user behavior, and iterate on strategies to optimize performance and
maximize return on investment.
Overall, our internship experience illuminated the pivotal role that digital marketing platforms
play in the modern marketing landscape. By understanding their capabilities, nuances, and best
practices, we gained valuable skills and insights that will undoubtedly inform our future
endeavors in the field of digital marketing.
30
BIBLIOGRAPHY
https://www.freshersworld.com/jobs/marketing-jobs-in-ahmedabad-megabits-
advertisements-1305580#about_scroll
https://www.angelone.in/in-the-media/online/angel-broking-launches-investor-education-
platform-smart-money-buzz-in-content
https://fitpass.co.in/about
https://stoxhero.com/about
https://moreretail.in/
https://valo.club/about
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APP APLIFICATION: DIGITAL MARKETING FOR APP SUCCESS

AN INTERNSHIP REPORT SUBMITTED TO

BACHELOR OF BUSINESS ADMINISTRATION

This is to certify that internship report on organizational activity is a Bonafide record of

Dr.P.MURUGAN GUIDE NAME

Internal Examiner External Examiner

No. 22157109 a student of BBA-Fintech and Digital Banking, SCHOOL OF

Sharon Reena K (Reg. No. 22157106) Place: Chennai

I wish to express my gratefulness to Dr. P. R. Ramakrishnan, Dean- School of Management

Sharon Reena K. (Reg. No. 22157106)

S.NO List OF content Page

2 OUR TASKS 11-12

3 OUR ASSIGNMENT 13-27

Sharify Adverts operates as a dynamic freelancing organization specializing in advertising and

Within the dynamic landscape of Sharify Adverts, a profound comprehension of digital

HOW DO THEY HELP OTHER BRANDS?:

Moreover, digital marketing platforms offer unparalleled flexibility and cost-effectiveness

WHAT WERE WE ASSIGNED TO DO?:

In essence, the delineation of tasks within a structured timeframe, punctuated by intervals of

HOW WERE WE ASSIGNED TO DO?:

1. Internet Connection Management:

2. Device Allocation Policy:

3. Lead Quantity Spectrum:

7. Name and Email Authenticity Criteria:

1ST MEMBER’S TASKS (REG NO. 22157109):

TASK 1: SMART MONEY

At the outset, I strategically employed my WhatsApp status as a vehicle for disseminating

This phase of engagement entailed multifaceted communication strategies, ranging from

As the deadline loomed closer, I intensified my efforts, orchestrating a systematic follow-up

The initiation of the promotional campaign commenced with a comprehensive dissemination of

Following the dissemination of information, proactive engagement strategies were employed to

To ensure transparency and accountability, the collected screenshots were meticulously

Of particular significance is the history shared by the co-founders, having previously

However, beyond their individual accomplishments, it is their shared dedication to a common

At the outset, I strategically employed my WhatsApp status as a vehicle for disseminating

This phase of engagement entailed multifaceted communication strategies, ranging from

As the deadline loomed closer, I intensified my efforts, orchestrating a systematic follow-up

Initiating the promotional campaign entails a comprehensive dissemination of task objectives

2ND MEMBER’S TASKS (REG NO. 22157106):

TASK 1: SMART MONEY

At the outset, I strategically utilized my WhatsApp status as a platform to disseminate

This phase of engagement involved deploying multifaceted communication strategies, including

TASK 2: MORE: GROCERY DELIVERY

Following the dissemination of information, proactive engagement strategies were employed to

To ensure transparency and accountability, the collected screenshots were meticulously

Moreover, StoxHero recognizes the importance of community in the world of trading. By

By the end of the timeframe, I had accumulated evidence of approximately 23 successful

Understanding these hurdles, Valo.Club adopts a distinct approach by rewarding every

What distinguishes Valo.Club is its commitment to tailoring rewards to each investor's

Transparency and Accountability: Transparency and accountability are foundational principles

Partnerships and Collaborations: Valo.Club actively collaborates with a diverse network of

Long-Term Sustainability: Valo.Club is committed to promoting long-term sustainability and

Overall, our internship experience at Sharify Adverts has provided a comprehensive

Furthermore, the incentive structure implemented by Sharify Adverts further motivated us to

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