NAME: ANAS ABBASI

ID:19395

COURSE; MPA

INSTRUCTOR: MISS UZMA KHALID

Mention the Value Chain Analysis of any two organizations of your choice.

VALUE CHAIN ANALYSIS OF PEPSICO

INTRODUCTION
Value chain analysis is an analytical tool used to identify the ways in which businesses create
value for customers. Value chain analysis is a means of evaluating each of the activities in
a company's value chain to understand where opportunities for improvement lie.

PEPSI CHAIN ANALSYSIS

Primary Activities
Inbound logistics
PepsiCo portfolio comprises 22 brands counting Pepsi-Cola, Tropicana, Gatorade, Mountain
Dew and Count calories Pepsi. Inbound logics hones of each brand inside PepsiCo portfolio
reflect the nature and amount of crude materials utilized, the nearness between
the area of providers and fabricating plant and other set of factors. The economies of scale can
be indicated as the most source of esteem for PepsiCo determined from inbound logics
essential movement. PepsiCo too benefits from finding its generation locales inside close
geographical nearness to the most sources of crude materials in arrange to spare on
transportation costs.
Operations
PepsiCo operations are divided into the following the following six operational segments:
 Frito-Lay North America (FLNA).
 Quaker Foods North America (QFNA).
 Latin America 
 Asia, Middle East & North America (AMENA
 Europe & Sub-Saharian Africa (ESSA)..
 North America Beverages (NAB

Outbound logistics
Pepsi guarantees that thousands of retailers all-
inclusive are reliably well supplied with a assortment of Pepsi items.
They utilized a comparative guideline for mechanical clients. Convenience, secure
transport, and productive conveyance are the establishment of a smooth-running
Pepsi esteem chain.
This develops solid retailer connections and proceeds client loyalty.
Marketing and sales
PepsiCo has a solid advertising budget of about USD 2.4 billion[4] and PepsiCo marketing
strategy makes an extensive use of print and media advertising, social media marketing,
celebrity endorsement and product placement. The marketing message attempts to associate the
consumption of PepsiCo products with the perceptions of enjoying life to the full extent, staying
active and spending quality time together with friends and loved ones.
Service:
The pre-sale and post-sale administrations by the Pepsi Company offer
assistance pick up client dependability. Pepsi includes a exceptionally effective call
center and online nearness universally to cater to its clients and illuminate their
querie Supporting Activities.
1. Firm Infrastructure
2. Human Resource Management
3. Technology Development
4. Procurement
Firm Infrastructure
Pepsi generating competitive tragedy is based on the needs to address markets
pressure coming from its biggest rivals
Its intensive tragedy to ensure long-term growth
 cost leadership
 brand differentiation

Human Resource Management

provide leadership and direction to employees of the company maintaining data
records of all employee’s day usually preferred job posting.

TECHNOLOGY
Using good quality of machinery and cold storages new technology towards packing
and labelling of product creative innovation and advertisement eco friendly refills and
and recycle bottles.

PROCCUREMENT
As a driving producer of pop refreshments, snacks, and nourishment items, the
company depends intensely on its providers universally for the supply
of great quality crude fabric. The company places
a uncommon center on overseeing providers, provider connections,
and supportability in its supply chain.

VALUE CHAIN ANALYSIS OF COCA - COLA

INTRODUCTION
Value chain analysis is an analytical tool used to identify the ways in which businesses create
value for customers. Value chain analysis is a means of evaluating each of the activities in
a company's value chain to understand where opportunities for improvement lie.
 VALUE CHAIN ANALYSYIS OF COCA COLA

Inbound logistics. Water is the most fixing for all items fabricated by Coca Cola Company and

the company sometimes faces critical challenges in getting to this specific crude fabric. Coca
Cola employments tall fructose corn syrup (HFCS) broadly and this crude fabric is acquired from
US-based providers and conveyed by means of trucks. There are also some fixings that got to be
sourced globally. For illustration, orange juice and orange juice concentrate is sourced from
Florida and Southern Half of the globe, especially Brazil.
For worldwide buys inbound logics are encouraged by means of ships and trucks. Coca Cola
values differing qualities among its providers. In 2013, $952 million were went
through on differing providers, an increment of 14.8% compared to the past year.
Operations. Coca-Cola operating segments are divided into the following 7 groups:
1. Eurasia and Africa
2. Europe
3. Latin America
4. North America
5. Asia Pacific
6. Bottling Investments
7. Corporate
Outbound logistics. Coca Cola Company sells its products in more than 200 countries and
understandably claims to operate the world’s largest beverage distribution system[1]. Distribution
channels utilized by Coca-Cola consists of distribution operations operated or controlled by the
company, independent bottling partners, distributors, wholesalers and retailers. The five major
bottling partners listed in Table 3 accounted for 33% of the total unit case volume sales in 2014.
Moreover, outbound logistics are organized via manual distribution across Africa with more than
2500 independent manual distribution businesses employing more than 11,000 people[2].
Marketing and Sales: Coca-Cola is a globally recognized brand. Therefore, the marketing
endeavors of the company must have been phenomenal. The Coca-Cola logo is one of the
most popular and recognized logos. Coca-Cola engages digital channels, social media, print
media, and outdoor marketing to influence the customers and make an identity.Coca Cola
value chain analysis shows that it focuses on a single marketing strategy that promotes all
its brands in a unified effort.
Service. Coca Cola maintains its customer service practices via online chat with a virtual agent
in official website of the company dedicated customer service phone. Coca Cola website has a
comprehensive FAQ that covers the most aspects of their products in a detailed manner and the
website also addresses a wide range of rumors related to the brand direct and indirect ways.

SUPPORTING ACTIVITES
1. Firm Infrastructure
 2. Human Resource Management
3. Technology Development
4. Procurement

Infrastructure
The firm foundation signifies a wide run of exercises in Coca
Cola esteem chain examination since of the tremendous trade show.
The exercises incorporate quality administration, lawful things, bookkeeping, fund, ar
ranging, and key administration.
Technology:
Coca Cola too keeps up overwhelming center on innovation and investigate and
development. · From generation to dispersion and deals, all over it
has contributed in technology
Human Resource Management
provide leadership and direction to employees of the company maintaining data
records of all employees day usually preferred job posting.
Service:
The pre-sale and post-sale services by the COCA-COLA Company help gain
customer loyalty. COCA-COLA has a very efficient call centre Coca Cola too keeps
up overwhelming center on innovation and investigate and development. ·
From generation to dispersion and deals, all over it has contributed in technologyand online
presence globally to cater to its clients and solve their queries.