A STUDY ON CONSUMER PREFERENCE TOWARDS TMB AT

TIRUCHENDUR MUNICIPALITY

SUBMITTED BY

NAMES REGISTER NO.

S.MADASAMY 20212021201116

R.RAGUBHARATH 20212021201131

Under the supervision of

DR. M.R.KARTHIKEYAN, MHM, M.B.A, Ph.D.,

Assistant professor

Department of Business Administration

Aditanar College of Arts and Science

DEPARTMENT OF BUSINESS ADMINISTRATION

ADITANAR COLLEGE OF ARTS AND SCIENCE

TIRUCHENDUR -628215

APRIL- 2024
DR. M.R.KARTHIKEYAN, MHM, M.B.A, Ph.D.,

Department of Business Administration.

Aditanar College of Arts and Science,

Tiruchendur-628215.

CERTIFICATE

Certified that this project report entitled “A STUDY ON CONSUMER

PREFERENCE TOWARDS TMB AT TIRUCHENDUR MUNICIPALITY”'
is a bonafide record of the work done by

NAMES REGISTER NO.

S.MADASAMY 20212021201116

R.RAGUBHARATH 20212021201131

Place: TIRUCHENDUR

Date:

Dr.M.R.Karthikeyan MHM, M.B.A., Ph.D.,

PROJECT GUIDE

( EXTERNAL EXAMINER)
 DECLARATION BY THE CANDIDATES
We do hereby declare that this project report entitled “A Study on
Consumer Behavior and Perception “A STUDY ON CONSUMER
PREFERENCE TOWARDS TMB AT TIRUCHENDUR
MUNICIPALITY”.

TMB BANK AT TIRUCHENDUR submitted in partial fulfillment

of the requirement for the award of the degree of Bachelor of Business
Administration, is our original work and no part this report has been
submitted for the award of any degree or diploma what so ever.

NAMES REGISTER NO.

S.MADASAMY 20212021201116

R.RAGUBHARATH 20212021201131

(Signature of the candidates)

The project report is prepared by these students under my guidance
and supervision during the year 2024.

Place: TIRUCHENDUR
Date: Dr.M.R.Karthikeyan
Project Guide
Head of the Department
of Business Administration
 ACKNOWLEDGEMENT
First of all, we are extremely thankful to Almighty for having
blessed all endeavors in submitting this Project.

We wish to express our deep sense of gratitude to, Dr.

M.R.Karthikeyan, MHM, M.B.A, Ph.D., Assistant Professor of the
Department, Department of Business Administration for her
encouragement and guidance in constructing this report.

We are thankful to Dr. D.S. Mahendran M.Sc., M.Phil., Ph.D.,

P.B.D.C.S.A, Principal of our college, for encouraging us to do this
project.

We are grateful to our Department Staff Dr. A.ANTHONY

SAHAYA CHITRA M.Com, M.Phil, Ph.D., B.Ed., Mr. A. Dharma
Perumal, M.B.A., M.Phil., Mrs. T. MALARKODI M.B.A., We
heartily thank our librarian Mr. S. Muthukumar for his kind help.

We especially thank Our Parents for encouraging and helping us

in all aspects. We also thank Every one of those who extended their
support to make this project successful...
 CONTENTS
CHAPTER DESCRIPTION PAGE NO
I CHAPTER 1
1.1 INTRODUCTION 2
1.2 REVIEW OF LITERATURE 3
1.3 STATEMENT OF THE PROBLEM 4
1.4 NEED AND SIGNIFICANCE OF THE STUDY 5
1.5 OBJECTIVE OF THE STUDY 5
1.6 RESEARCH METHODOLOGY 5
1.7 SAMPLE 6
1.8 DATA SOURCE 6
1.9 TOOLS FOR ANALYSIS 6
1.10 CHAPTER SCHEME 7
II CHAPTER 8
2.1 COMPANY HISTORY 9
2.2 COMPANY PROFILE 9
2.3 GOALS 10
2.4 MISSION 10
2.5 VISION 11
III ANALYSIS DATA 12
IV CHAPTER 60
4.1 FINDINGS 61
4.2 SUGGESTIONS 62
BIBLIOGRAPHY 63
QUESTIONNAIRE 64
 LIST OF TABLES
TABLE NO DESCRIPTION PAGE NO
3.1 AGE WISE CLASSIFICATION 14
3.2 GENDER WISE CLASSIFICATION 16
3.3 MARITAL STATUS 18
3.4 EDUCATIONAL QUALIFICATION 20
3.5 FAMILY MEMBER WISE CLASSIFICATION 22
3.6 OCCUPATION WISE CLASSIFICATION 24
3.7 INCOME WISE CLASSIFICATION 26
3.8 REASON FOR CHOOSING TMB 28
3.9 PERIOD OF USAGE 30
3.10 INFLUENCING FACTORS 32
3.11 SERVICE WISE CLASSIFICATION 34
3.12 LOAN FROM PREVIOUS BANK 36
3.13 LOAN WISE CLASSIFICATION 38
3.14 VARIOUS DEPOSIT SCHEME 40
3.15 DEPOSIT WISE CLASSIFICATION 42
3.16 FIXED DEPOSIT WISE CLASSIFICATION 44
3.17 FACED ANY PROBLEM 46
3.18 STATE THE PROBLEM 48
3.19 CHANGE BANK ACCOUNT 50
3.20 REASON FOR CHANGING BANK ACCOUNT 52
3.21 SATISFIED WITH BANK PERFORMANCE 54
3.22 LEVEL OF SATISFACTION 56
3.23 RECOMMEND TO OTHERS 58
 LIST OF DIAGRAM
DIAGRAM NO DESCRIPTION PAGE NO
3.1 AGE WISE CLASSIFICATION 15
3.2 GENDER WISE CLASSIFICATION 17
3.3 MARITAL STATUS 19
3.4 EDUCATIONAL QUALIFICATION 21
3.5 FAMILY MEMBER WISE CLASSIFICATION 23
3.6 OCCUPATION WISE CLASSIFICATION 25
3.7 INCOME WISE CLASSIFICATION 27
3.8 REASON FOR CHOOSING TMB 29
3.9 PERIOD OF USAGE 31
3.10 INFLUENCING FACTORS 33
3.11 SERVICE WISE CLASSIFICATION 35
3.12 LOAN FROM PREVIOUS BANK 37
3.13 LOAN WISE CLASSIFICATION 39
3.14 VARIOUS DEPOSIT SCHEME 41
3.15 DEPOSIT WISE CLASSIFICATION 43
3.16 FIXED DEPOSIT WISE CLASSIFICATION 45
3.17 FACED ANY PROBLEM 47
3.18 STATE THE PROBLEM 49
3.19 CHANGE BANK ACCOUNT 51
3.20 REASON FOR CHANGING BANK ACCOUNT 53
3.21 SATISFIED WITH BANK PERFORMANCE 55
3.22 LEVEL OF SATISFACTION 57
3.23 RECOMMEND TO OTHERS 59
 CHAPTER – I
INTRODUCTION

1.1 INTRODUCTION

1.2 REVIEW OF LITERATURE

1.3 STATEMENT OF THE PROBLEM

1.4 NEED AND SIGNIFICANCE OF THE STUDY

1.5 OBJECTIVE OF THE STUDY

1.6 RESEARCH METHODOLOGY

1.7 SAMPLE

1.8 DATA SOURCE

1.9 TOOLS FOR ANALYSIS

1.10 CHAPTER SCHEME

1
 CHAPTER – I

INTRODUCTION

1.1 INTRODUCTION

Consumer preference in bank is a significant concept. The competition of

banks having income furious to impetuous, its natural for bank to competes with

one another in winning over the customers. In a competitive environment not

only winning new customers but also retaining the existing customers base

assumes greater importance. Its much more profitable and cost effective to

ration the customers rather than getting new customers. A successful bank or

the future will be the one that excepts in customer preferences provides the

customer a Range of preference and products and does continuous exercise in

providing. Its potential to serve better.

TMB Ltd., focused it’s attention on the customers the very beginning and

the bank is known for its personalized service. The team of management and

staff members of the bank are having the practice of meeting people from

various walks of life and hear their requirement on a regular basis the bank has

had a vision or extending banking service to common people of rural area their

neglected with all humanity. The bank dotted more and more rural centers with

its branches there by extending its service area in range variety and megnitude

out of 300 branches, to branches are located of rural centers. Argumenting the

2
deposit schemes and continues its efforts to word deposit mobilization and

succeed. The bank which had a deposit base of Rs.21,000 in the year 1921

increased it to Rs.27 lakhs during 1946 and to Rs.182 lakhs during 1971.

Deposit level of the bank as on march 1, 2015 is Rs.19,200 crore which

pronounce the confidences of the public respondent on the bank. TMB Ltd., is

very fortuinate in having dedicated employee at all levels who have been

energetic and working with unitized for the good growth and prosperity of the

institution for the past 90 years. Day to day the importance of TMB Bank

increase contribution of TMB be uplife of the urban and middle class is very

remarkable and appreciable. Considering the key role played by the TMB in

non agriculture lending the present study makes an attempt to analyses the

service provide by the TMB.

1.2 REVIEW OF LITERATURE

Muradmohammadgalif al-kaseasbah and abdelkarimsalimissaalbkour

(2020) of their paper entitled, monetary execution of Indian banking region: a

case observe of sbi and Tamilnad Mercantile Bank Limited bank. To research

the monetary presentation of sbi and Tamilnad Mercantile Bank Limited

financial institution. All through the investigation, it changed into tracked down

that the sbi recorded fluctuating pattern however Tamilnad Mercantile Bank

Limited disregarded to cope with the increasing pattern. Nagalekshmi v s,

vineetha s das (2018), tracked down that the superb impact of consolidation

3
kotakmahindra bank ltd with ing-vysya bank. It additionally tracked down that

groundbreaking augmentation in different budgetary like operating gain,

internet benefit, profit in step with proportion, premium acquired, return on

assets, cost percentage capital, pay on undertaking and so forth, PriyankaJha

(2016) broke down financial execution of public area banks (Punjab national

financial institution) and private quarter banks (Tamilnad Mercantile Bank

Limited ) in India. The analyst finishes up her exploration pub has lower

operational skill ability almost than Tamilnad Mercantile Bank Limited

financial institution. If there have to be an occurrence of income pay-out

proportion, duty cost proportion and top rate used to revenue procured,

Tamilnad Mercantile Bank Limited financial institution has carried out sounder

as assessment with pub. Jaywalk and Jain (2020) entitled a comparable research

of financial execution sbi and Tamilnad Mercantile Bank Limited bank in India.

This examination appears at the financial presentation of Indian banks with the

help of camel version. This exam examine the monetary exhibition of sbi and

Tamilnad Mercantile Bank Limited from 2010-11 to 2014-15.

1.3 STATEMENT OF THE PROBLEM

Online bank transactions refers to bank transactions made on the specific

bank site by a particular individual in a secure network. i.e without using hard

cash, we can use the facility of debiting and crediting with the help of login ids

and passwords provided by the bank.

4
1.4 NEED AND SIGNIFICANCE OF THE STUDY

In the area of tough competition, customers have become the Judge/king.

They decide the winner and the loser. They decide the winner based on the

satisfaction they receive from the products. So it’s very importance for any

company to analyse the needs and wants of the customers and measure their

level of satisfaction. The study tried to find out the satisfaction level of

customers of lifestyle and to understand their expectations. This will help them

to bench mark and improve.

1.5 OBJECTIVE OF THE STUDY

 To know about the factors influenced by TMB.

 To analyse their different loans and deposit schemes.

 To evaluate the customer satisfaction.

1.6 RESEARCH METHODOLOGY

The study is complies with the help of both primary and secondary data.

The primary data was collected directly from the respondents through interview

schedule. In addition to that information was collected from websites and

books.

5
1.7 SAMPLE

The research team has used random sampling method. The size of the

sample was 50. The researcher met 50 respondents of Tiruchendur area. The

consumers were contacted in person and data were collected with the help of the

structured questionnaire.

1.8 DATA SOURCE

Field work for the study was carried out by the researchers themselves. It

was conducted during, the period from January 2013 to March 2013. The

respondents have used interview schedule for collecting the data from the

respondents and the data were collected generally on holidays. The interview

was quite informal and through natural conversation in Tamil. The information

was recorded by the researcher in the interview schedule. Care was taken to

ensure completeness and accuracy in the interview.

1.9 TOOLS FOR ANALYSIS

To analyse the data, tables and percentage were used in the appropriate

places.

6
1.10 CHAPTER SCHEME

The present study is organized into four chapters.

 The first chapter project introduction and the research design. It covers

introduction, review of literature, statement of the problem, need and

significance of the study, objective of the study, research methodology,

sample, data source, tools for analysis and chapter scheme.

 The second chapter deals with theoretical aspect of consumer preferences.

 The third chapter includes analysis and interpretation of data.

 The fourth chapter is deals with the findings and suggestions.

7
 CHAPTER – II

CONSUMER PREFERENCE

THEORITICAL FRAME WORK

2.1 COMPANY HISTORY

2.2 COMPANY PROFILE

2.3 GOALS

2.4 MISSION

2.5 VISION

8
 CHAPTER – II

CONSUMER PREFERENCE

THEORITICAL FRAME WORK

2.1 COMPANY HISTORY

The history of Tamilnad Mercantile Bank Ltd., the then Nadar Bank Ltd.,

dates back to 1921. The thought of establishing a bank under the guidance of

the able Nadar business community was mooted out in the Anniversary of

Nadar Mahajana Sangam held at Tuticorin in 1920. The proposal was effected

soon. The bank was registered on May 11, 1921 as “The Nadar Bank Ltd”.

A group of dedicated men with shrewd acumen and sound integrity had

been constituted as Board of Directors and they elected Shri M.V. Shanmugavel

Nadar as Chairman on Nov 04, 1921. The bank was opened by Shri T.V.

Balagurusamy Nadar, the then President of the Nadar Mahajana Sangam and the

bank threw open its door to the public on Nov 11, 1921 at 9am in Ana Mavanna

Building at South Raja Street, Tuticorin..

2.2 COMPANY PROFILE

Tamilnad Mercantile Bank Limited (TMB) is an Indian bank

headquartered at Thoothukudi, Tamil Nadu. TMB was founded in 1921 as the

Nadar Bank, but changed its name to Tamilnad Mercantile Bank in November

9
1962 to widen its appeal beyond the Nadar community. The bank currently has

509 full branches throughout India, 12 regional offices and two link offices, two

central processing centres, one service branch, four currency chests, 48 eLobby

centres, 262 cash recycler machines (cash deposit machines) and 1151

automated teller machines (ATM) According to James C. Cux in the

economic Journal consumer economic traditionally operates on the hypothes

that consumers seek the most utilits or ratification that they can buy, consumer

preference involve the ranking of good and services. According to how much

benefit they afford. The study or consumer preference employees assumptions

about consumer’s behaviour and how they decide preference.

2.3 GOALS

 To provide the valuable services to their customers

 To provide safe and secure their customers money and gold and

documents

2.4 MISSION

We shall provide exemplary service with highest delivery efficiency

based on ethics, honestly and sincerity with cutting edge technology and emerge

as a truly national bank.

10
2.5 VISION

To be a progressive bank with strong brand equity, enhancing value for

all the stake holders through excellence in performance and good governance.

11
 CHAPTER – III

ANALYSIS DATA

3.1 AGE WISE CLASSIFICATION

3.2 GENDER WISE CLASSIFICATION

3.3 MARITAL STATUS

3.4 EDUCATIONAL QUALIFICATION

3.5 FAMILY MEMBER WISE CLASSIFICATION

3.6 OCCUPATION WISE CLASSIFICATION

3.7 INCOME WISE CLASSIFICATION

3.8 REASON FOR CHOOSING TMB

3.9 PERIOD OF USAGE

3.10 INFLUENCING FACTORS

3.11 SERVICE WISE CLASSIFICATION

3.12 LOAN FROM PREVIOUS BANK

3.13 LOAN WISE CLASSIFICATION

3.14 VARIOUS DEPOSIT SCHEME

3.15 DEPOSIT WISE CLASSIFICATION

3.16 FIXED DEPOSIT WISE CLASSIFICATION

3.17 FACED ANY PROBLEM

12
3.18 STATE THE PROBLEM

3.19 CHANGE BANK ACCOUNT

3.20 REASON FOR CHANGING BANK ACCOUNT

3.21 SATISFIED WITH BANK PERFORMANCE

3.22 LEVEL OF SATISFACTION

3.23 RECOMMEND TO OTHERS

13
 CHAPTER – III
ANALYSIS DATA
3.1 AGE WISE CLASSIFICATION

Age is one of the decisive factors which decide the nature of any venture.

The age-wise classification of the respondents are given below.

TABLE – 3.1

AGE WISE CLASSIFICATION

Particulars No. of Respondents Percentage

Below 20 years 12 24

21 years to 30 years 21 42

31 years to 40 years 6 12

Above 40 years 11 22

Total 50 100

Source: Primary data

The table shows that 24% of respondents are below 20 years, 42% of the

respondents between 21 years to 30 years, 12% of the respondents 31 years to

40 years and 22% of the respondents are above 40 years.

14
 DIAGRAM 3.1

AGE WISE CLASSIFICATION

Percentage
Percentage

42%

24%
22%

12%

Below 20 years 21 years to 30 years 31 years to 40 years Above 40 years

15
3.2 GENDER WISE CLASSIFICATION

The following table shows the gender wise classification.

TABLE – 3.2

GENDER WISE CLASSIFICATION

Particulars No. of Respondents Percentage

Male 41 82

Female 9 18

Transgender 0 0

Total 50 100

Source: Primary data

The above table reveals that 82% respondents are male and the 18% of

the respondents are female.

16
 DIAGRAM 3.2

GENDER WISE CLASSIFICATION

90% 82%

80%

70%

60%

50%

40%

30% 18%
20%

10% 0%

0%
Male Female Transgender

Percentage

17
3.3 MARITAL STATUS

It is important to know that the marital status of the bank customer

because it will give some ideas about their preference level. The following

table shows the marital status of the respondents

TABLE – 3.3

MARITAL STATUS

Particulars No. of Respondents Percentage

Married 23 46

Unmarried 27 54

Total 50 100

Source: Primary data

The above table shows that 46% respondents are married and 54% of the

respondents are unmarried.

18
 DIAGRAM 3.3

MARITAL STATUS

Percentage

Married
46%

Unmarried
54%

19
3.4 EDUCATIONAL QUALIFICATION

Now a days education is must to all. The educational status of

respondents are classified as illiterate. HSC Level, Graduate, Post graduate and

Professional. The following table shows the education of the respondents.

TABLE – 3.4

EDUCATIONAL QUALIFICATION

Particulars No. of Respondents Percentage

Illiterate 8 16

HSC Level 10 20

Graduate 23 46

Post Graduate 5 10

Professional 3 6

Other 1 2

Total 50 100

Source: Primary data

The table shows that 16% of the respondents are illiterate, 20% of the

respondents are HSC Level, 46% of the respondents are Graduate, 10% of the

respondents are Post graduate, 6% of the respondents are Professional and 2%

of the respondents are other.

20
 DIAGRAM 3.4

EDUCATIONAL STATUS

50%
46%
45%
40%
35%
30%
25%
20%
20% 16%
15%
10% 10%
5%
6%
0%
2%
Illiterate
HSC Level
Graduate
Post
Graduate Professional
Other

Percentage

21
3.5 FAMILY MEMBER WISE CLASSIFICATION

The table given below throws light on the information about the number

of members in the family having 2 to 4 member, 5 to 7 members, 8 to 10

members and above 10 members.

TABLE – 3.5

FAMILY MEMBERS WISE CLASSIFICATION

Particulars No. of Respondents Percentage

2 – 4 Members 28 56

5 – 7 Members 19 38

8 – 7 Members 3 6

Above 10 Members 0 0

Total 50 100

Source: Primary data

From the above table it is found that 56% of the respondents have 2-4

members in their family, 38% of the respondents have 5-7 members in their

family and 6% of the respondents have 8-10 members in their family.

22
 DIAGRAM 3.5

FAMILY MEMBER WISE CLASSIFICATION

Percentage
Percentage

56%

38%

6%

0%

2-4 Members 5-7 Members 7-8 Members Above 10 Members

23
3.6 OCCUPATION WISE CLASSIFICATION

The respondents occupation are classified in to agriculture, business man,

Pvt employement, Govt employment, others.

TABLE – 3.6

OCCUPATION WISE CLASSIFICATION

Particulars No. of Respondents Percentage

Agriculture 9 18

Businessman 10 20

Private Employee 7 14

Govt Employee 4 8

Others 21 42

Total 50 100

Source: Primary data

The table reveals that 18% of the respondents are agriculture, 20% of the

respondents are Businessman, 14% of the respondents are Private Employee,

8% of the respondents are Govt Employee and 42% of the respondents are other

works.

24
 DIAGRAM 3.6

OCCUPATION WISE CLASSIFICATION

Percentage

Agriculture
18%
Others
41%

Businessman
19%

Govt Employee Private Employee

8% 14%

25
3.7 INCOME WISE CLASSIFICATION

The purchasing pattern differs as the income differ. Table shows the

classification of the income of the respondents.

TABLE – 3.7

INCOME WISE CLASSIFICATION

Particulars No. of Respondents Percentage

Below Rs.7,000 4 8

Rs.7,001 – Rs.15,000 9 18

Rs.15001 – Rs.20,000 9 18

Above Rs.20,000 28 56

Total 50 100

Source: Primary data

The table shows that 8% of the respondents family monthly income is

below Rs.7,000, 18% of the respondents between Rs.7001 – Rs.15000, 18% of

the respondents between Rs.15,001 – Rs.20,000 and then 56% of the

respondents above Rs.20,000.

The majority respondents family income is above Rs.20,000.

26
 DIAGRAM 3.7

INCOME WISE CLASSIFICATION

Percentage
Below Rs.7000 Rs.7001 - Rs.15000 Rs.15001 - Rs.20000 Above Rs.2000 above

8%

18%

56%

18%

27
3.8 REASON FOR CHOOSING TMB

The selection of TMB depends on many factors like, local resident,

neighbour, friends & relatives, advertisement know about TMB.

TABLE – 3.8

REASON FOR CHOOSING TMB

Particulars No. of Respondents Percentage

Local resident 22 44

Neighbour 10 20

Friends & relatives 12 24

Advertisement 5 10

Others 1 2

Total 50 100

Source: Primary data

The table shows that 44% of the respondents are influenced by local

residents, 20% of the respondents are influenced by his neighbour, 24% of the

respondents are influenced by their friends and relatives, 10% of the

respondents are influenced by advertisement and 2% of the respondents are

influenced by others.

28
 DIAGRAM 3.8

REASON FOR CHOOSING TMB

Percentage
1st Qtr 2nd Qtr 3rd Qtr 4th Qtr

9%
10%

23% 58%

29
3.9 PERIOD OF USAGE

The period of usage are classified by the following table.

TABLE – 3.9

PERIOD OF USAGE

Particulars No. of Respondents Percentage

Upto 6 months 15 30

7 months to 1 year 14 28

1 year to 3 years 16 32

Above 3 years 5 10

Total 50 100

Source: Primary data

The table shows that 16% of the respondents using TMB only upto 6

months, 28% of the respondents using TMB during 7 months to 1 year, 32% of

the respondents from 1 year to 3 years and 10% of the respondents are using the

period more than 3 years.

30
 DIAGRAM 3.9

PERIOD OF USAGE

35% 32%
30%
28%
30%

25%

20%

15%
10%
10%

5%

0%
Upto 6 months 7 months to 1 year 1 years to 3 years Above 3 years

Percentage

31
3.10 INFLUENCING FACTORS

The reasons for choosing TMB is exhibited by the following table.

TABLE – 3.10

INFLUENCING FACTORS

Particulars No. of Respondents Percentage

Easy process 26 32

Time saving 8 16

Easily approachable 7 14

More scheme 8 16

Others 1 2

Total 50 100

Source: Primary data

The table reveals that 32% of the respondents choose TMB because of the

easy process, 16% of the respondents are for time saving, 14% of the

respondents out for easily approachable, 16% of the respondents are for its more

schemes and 2% of the respondents choose TMB for some other reasons.

32
 DIAGRAM 3.10

INFLUENCING FACTORS

35%
32%

30%

25%

20%

16% 16%
15% 14%

10%

5%
2%

0%
Easy process Time saving Easily More scheme Others
approachable

Percentage

33
3.11 SERVICE WISE CLASSIFICATION

Now a days people expected a number of services from their bankers.

TMB gives some services to their customer. Hence the following table analyse

the various service offered by TMB.

TABLE – 3.11

SERVICE WISE CLASSIFICATION

Particulars No. of Respondents Percentage

Retail service 8 16
Trade service 14 28
Treasury service 3 6
Online bills 10 20
Corporate service 4 8
Expressing money service 2 4
Any other service 9 18
Total 50 100
Source: Primary data

The above table show that 16% of the respondents prefer retail service,

28% of the respondents trade service, 6% of the respondents treasury service,

20% of the respondents online bill payable service, 8% of the respondents

corporate service, 4% of the respondents expressing money and 18% of the

respondents prefer other services offered by TMB.

34
 DIAGRAM 3.11

SERVICE WISE CLASSIFICATION

30% 28%

25%

20%
20% 18%

16%

15%

10% 8%

6%

4%
5%

0%
Retail Trade Treasury Online bills Corporate Expressing Any other
service service service service money service
service

Percentage

35
3.12 LOAN FROM PREVIOUS BANK

Loan from previous bank by the following table.

TABLE 3.12

LOAN FROM PREVIOUS BANK

Particulars No. of Respondents Percentage

Yes 34 68

No 16 32

TOTAL 50 100

Source: Primary data

The above table show that 68% of the respondents said Yes and 32 % of

the respondents said No.

36
 DIAGRAM 3.12

LOAN FROM PREVIOIUS BANK

Percentage

No
32%

Yes
68%

37
3.13 LOANS WISE CLASSIFICATION

The reasons for choosing TMB is exhibited by the following table.

TABLE – 3.13

LOANS WISE CLASSIFICATION

Particulars No. of Respondents Percentage

Gold Loan 22 44
Vehicle Loan 8 16
Education Loan 2 4
Business Loan 14 28
Mahalir Loan 2 4
Easy mortage loan 2 4
Total 50 100
Source: Primary data

The above table shows that 44% of the respondents prefer TMB for Gold

loan, 16% of the respondents vehicle loan, 4% of the respondents education

loan, 28% of the respondents education loan, 4% of the respondents mahalir

loan and 4% of the respondents easy mortage loan.

38
 DIAGRAM 3.13

LOANS WISE CLASSIFICATION

Percentage

Easy mortage loan

4%
Mahalir Loan
4%

Business Loan Gold Loan

28% 44%

Vehicle Loan
16%

Education Loan
4%

39
3.14 VARIOUS DEPOSIT SCHEME

Various deposit scheme by the following table.

TABLE 3.14

VARIOUS DEPOSIT SCHEME

Particulars No. of Respondents Percentage

Yes 35 70

No 15 30

TOTAL 50 100

Source: Primary data

The above table show that 70% of the respondents said Yes and 30 % of

the respondents said No.

40
 DIAGRAM 3.14

VARIOUS DEPOSIT SCHEME

Percentage

No
30%

Yes
70%

41
3.15 DEPOSIT WISE CLASSIFICATION

The following table shows the preference of deposit by the respondents.

TABLE 3.15

DEPOSIT WISE CLASSIFICATION

Particulars No. of Respondents Percentage

Fixed 35 70

Recurring 10 20

Others 5 10

TOTAL 50 100

Source: Primary data

The above table show that 70% of the respondents prefer Fixed deposit,

20% of the respondents are prefer Recurring deposit and 10% of the

respondents prefer other deposit.

42
 DIAGRAM 3.15

DEPOSIT WISE CLASSIFICATION

80%
70%

70%

60%

50%

40%

30%
20%

20%
10%

10%

0%
Fixed Recurring Others

Percentage

43
3.16 FIXED DEPOSIT WISE CLASSIFICATION

The following table shows that fixed deposit wise classification.

TABLE 3.16

FIXED DEPOSIT WISE CLASSIFICATION

Particulars No. of Respondents Percentage

Basic Fixed Deposit 30 60

Double deposit 1 2

Beam deposit 1 2

Santhose FD 10 20

Cash certificate 4 8

Muthu kuvial deposit 1 2

Porkuvial deposit 1 2

Tax saving FD 2 4

TOTAL 50 100

Source: Primary data

The above table shows that 60% of the respondents prefer basic fixed

deposit, 2% of the respondents double deposit, 2% of the respondents beam

deposit, 20% of the respondents santhose fd, 8% of the respondents cash

certificate, 2% of the respondents muthukuviyal deposit, 2% of the respondents

porkuvial deposit, 4% of the respondents Tax saving FD.

44
 DIAGRAM 3.16

FIXED DEPOSIT WISE CLASSIFICATION

70%

60%
60%

50%

40%

30%

20%
20%

10% 8%
4%
2% 2% 2% 2%
0%
Basic Fixed Double Beam Santhose Cash Muthu Porkuviyal Tax saving
Deposit deposit deposit FD certificate kuvial deposit FD
deposit

Percentage

45
3.17 FACED ANY PROBELM

The table shows that TMB bank faced any problem.

TABLE 3.18

FACED ANY PROBLEM

Particulars No. of Respondents Percentage

Yes 30 60

No 20 40

TOTAL 50 100

Source: Primary data

The table reveals that 60% of the respondents yes faced problem in TMB

bank and 40% of the respondents are not face any problem.

46
 DIAGRAM 3.17

FACED ANY PROBLEM

Percentage

No
40%

Yes
60%

47
3.18 STATE THE PROBLEM

The table shows that TMB bank state the problem.

TABLE 3.19

STATE THE PROBLEM

Particulars No. of Respondents Percentage

Complicated procedure 16 32

More guarantee 12 24

More security 2 4

Poor concern 7 14

Others 13 26

TOTAL 50 100

Source: Primary data

The table reveals that 32% of the respondents complicated procedure,

24% of the respondents more guarantee, 4% of the respondents more security,

14% of the respondents poor concern and 26% of the respondents said others.

48
 DIAGRAM 3.18

STATE THE PROBLEM

35% 32%

30%
26%
24%
25%

20%

14%
15%

10%

4%
5%

0%
Complicated More More security Poor concern Others
procedure Guarantee

Percentage

49
3.19 CHANGE BANK ACCOUNT

The table shows that change account from TMB to other bank.

TABLE 3.20

CHANGE BANK ACCOUNT

Particulars No. of Respondents Percentage

Yes 31 62

No 19 38

TOTAL 50 100

Source: Primary data

The table reveals that 62% of the respondents are change account from

TMB to other bank and 38% of the respondents are not change bank account

from TMB.

50
 DIAGRAM 3.19

CHANGE BANK ACCOUNT

70% 62%

60%

50%
38%

40%

30%

20%

10%

0%
Yes No

Percentage

51
3.21 REASON FOR CHANGING BANK ACCOUNT

The table shows that reason for change TMB bank account to other bank.

TABLE 3.20

REASON FOR CHANGING BANK ACCOUNT

Particulars No. of Respondents Percentage

Highly interest 29 58

Demand security 10 20

Distance security 11 22

Others 0 0

TOTAL 50 100

Source: Primary data

The table reveals that 58% of the respondents Highly interest, 20% of the

respondents Demand security, 22% of the respondents distance security.

52
 DIAGRAM 3.20

REASON FOR CHANGING BANK ACCOUNT

Percentage
Others
0%

Distance security
22%

Highly interest
Demand security 58%
20%

53
3.21 SATISFIED WITH BANK PERFORMANCE

The table shows that satisfied with the TMB bank performance.

TABLE 3.21

SATISFIED WITH BANK PERFORMANCE

Particulars No. of Respondents Percentage

Yes 41 82

No 9 18

TOTAL 50 100

Source: Primary data

The table reveals that 82% of the respondents are satisfied with the bank

performance and 18% of the respondents are not satisfied with the bank

performance.

54
 DIAGRAM 3.22

SATISFIED WITH BANK PERFORMANCE

Percentage

No
18%

Yes
82%

55
3.22 LEVEL OF SATISFACTION

The table shows that TMB bank level of satisfaction.

TABLE 3.22

LEVEL OF SATISFACTION

Particulars No. of Respondents Percentage

Very satisfied 24 48

Satisfied 12 24

Not very satisfied 10 20

Unsatisfied 4 8

TOTAL 50 100

Source: Primary data

The table reveals that 48% of the respondents are very satisfied with

bank, 24% of the respondents are satisfied with bank, 20% of the respondents

are Not very satisfied, 8% of the respondents are Unsatisfied.

56
 DIAGRAM 3.22

LEVEL OF SATISFACTION

48%
50%

40%

30%
24%
20% 20%

10%
8%
0%

Very satisfied
Satisfied
Not very satisfied
Unsatisfied

Percentage

57
3.23 RECOMMENTATION TO OTHERS

The table shows that recommend TMB bank to others.

TABLE 3.23

RECOMMENTATION TO OTHERS

Particulars No. of Respondents Percentage

Yes 43 86

No 7 14

TOTAL 50 100

Source: Primary data

The table reveals that 86% of the respondents are recommend TMB bank

to others and 14% of the respondents not recommend TMB bank to others.

58
 DIAGRAM 3.23

RECOMMENTATION TO OTHERS

Percentage

No
14%

Yes
86%

59
 CHAPTER – IV

SUMMARY OF FINDINGS

4.1 FINDINGS

4.2 SUGGESTIONS

60
 CHAPTER – IV

SUMMARY OF FINDINGS

4.1 FINDINGS

 The majority 42% of the respondents are 21 years to 30 years.

 82% of the respondents are male and 18% of the respondents are female.
 54% of the respondents are married and 46% of the respondents are
unmarried.
 The majority 46% of the respondents are Graduate.
 The majority 56% of the respondents are 2-4 family members.
 The majority 42% of the respondents are others occupation.
 The majority 56% of the respondents Income above Rs.20,000.
 The majority 44% of the respondents are Local resident.
 The majority 32% of the respondents are using period of 1 year to 3
years.
 The majority 32% of the respondents are said Easy process.
 The majority 28% of the respondents are using trade service.
 The majority 44% of the respondents are using Gold Loan.
 The majority 70% of the respondents are using Fixed deposit.
 The majority 60% of the respondents are prefer Basic fixed deposit.
 From the analysis it is found that the majority of the respondents are
ready to recommend TMB to others.

61
4.2 SUGGESTIONS

 The use of funds should be guided rather than controlled.

 The bank should involve a method to understand the re paying capacity of

the borrowers. Prelending survey could be conducted for this purpose.

 The most of the bank customer are satisfied, because the bankers treated

their customers patiently and kindly.

 The bank should concentrate on advertisement of popularized its schemes

among the customers.

62
CONCLUSION

The bank provides greater services to the customers of middle class

people and people in rural areas. No doubt it will state many more branches in

and around Tamil Nadu and helps many of the middle class and rural people.

The present customers of TMB are highly satisfied with the facilities and

interest charged by the company and their over all services. The bank should

improve their customers standard of living.

63
 BIBLIOGRAPHY

 Principles of Marketing – Philip Kotler & Gray Armstrong.

 Consumer attitude – Keith Davis

 www.consumerpref.com

 www.businessdictionary.com/detition/consumwerpreference.html

64
 Aditanar College of Arts and Science Tiruchendur
Department of Business Administration

A STUDY ON THE CONSUMER PREFERENCE TOWARDS

TAMILANDU MERCANTILE BANK AT
TIRUCHENDUR MUNICIPALITY
QUESTIONNAIRE

1. Name :

2. Address:

3. Age:

a) Below 20 Years b) 21 Years – 30 Years

c) 31 Years – 40 Years d) Above 40 Years

4. Gender:
a) Male b) Female c) Transgender

5. Marital Status:
a) Married b) Unmarried c) Other

6. Educational Status:
a) Illiterate b) Higher Secondary Level c) Graduate
d) Post-graduate e) Professional f) Others

7. How many members are there in your family?

a) 2-4 members b) 5-7 members c) 8-10 members
d) Above 10 members

8. State your occupation:

a) Agriculture b) Business Man c) Private Employee
d) Govt Employee e) Others

9. Mention your family income:

a) Below Rs.7,000 b) Rs.7,001 – Rs,15000
c) Rs.15,001 – Rs.20,000 d) Above Rs.20,000
10. How do you know about TMB?
a) Local resident b) Neighbour c) Friends & Relatives
d) Advertisements e) Others

11. How long you are using TMB?

a) Upto 6 months b) 7 months – 1 year
c) 1 year – 3 years d) Above 3 years

12. Why do you prefer TMB?

a) Easy process b) Time saving c) Easily approachable
d) More scheme e) Others

13. Which service do you like most from TMB?

a) Retail service b) Trade service
c) Treasury service d) Online bills payable service
e) Corporate service f) X-pressing money service
g) Any others

14. Did you get any loan previously from bank?

a) Yes b) No

15. What type of loan do you prefer?

a) Gold Loan b) Vehicle Loan c) Educational Loan
d) Business Loan e) Mahalir Loan f) Easy mortage loan

16. Why do you prefer TMB to avail the loan?

a) Easy process b) Low security c) Low interest
d) Time saving e) Any other process

17. Have you utilized the various deposit schemes?

a) Yes b) No

18. Which type of deposit you have chosen?

a) Fixed b) Recurring c) Others
19. If fixed deposit, state the type below?
a) Basic fixed deposit b) Double deposit c) Bears deposit
d) Santhose FD e) Cash certificate f) Muthu kuvial deposit
g) Porkuvial deposit h) Tax saving FD

20. If recurring deposit state the type below?

a) ERD online recurring deposit b) Navarathna Male
c)Kids RD

21. Have you faced any problem when you approach your bankers?
a) Yes b) No

22. If Yes, state the problem

a) Complicated procedure b) More guarantee c) More security
d) Poor concern e) Others

23. Do you wish to change your account from TMB to another banks?
a) Yes b) No

24. If Yes, mention the reason

a) High Interest b) Demand security
c) Others

25. Are you satisfied with the performance of TMB?

a) Yes b) No

26. Mention the level of satisfaction

a) Dissatisfied b) Satisfied
c) Neutral d) Highly satisfied

27. Do you recommend TMB to others

a) Yes b) No
THANK YOU!