A STUDY ON THE BRAND PREFERENCE TOWARDS FACE

CREAM AMONG MALE STUDENTS IN TIRUCHENDUR

SUBMITTED BY

NAMES REGISTER NO.

A.GEMINI 2021202201109
M.MANI 2021202120117

Under the supervision of

DR. M.R. KARTHIKEYAN, MHM, M.B.A, Ph.D.,
Assistant professor
Department of Business Administration
Aditanar College of Arts and Science

DEPARTMENT OF BUSINESS ADMINISTRATION

ADITANAR COLLEGE OF ARTS AND SCIENCE
TIRUCHENDUR -628215
APRIL- 2024
Dr. M.R. KARTHIKEYAN, MHM, M.B.A, Ph.D.,
Assistant Professor,
Department of Business Administration,
Aditanar College of Arts and Science,
Tiruchendur-628215.

CERTIFICATE

Certified that this project report entitled “A STUDY ON BRAND PREFERENCE

TOWARDS FACE CREAM IN TIRUCHENDUR” is a bona fide record of the work
done by

NAMES REGISTER NO.

A.GEMINI 20212021201109

M.MANI 20212 021201117

Place: Tiruchendur

Date:

Dr. M.R. KARTHIKEYAN

( Project Guide )

(EXTERNAL EXAMINER)
 DECLARATION BY THE CANDIDATES

We do hereby declare that this project report entitled “A Study on

Consumer Satisfaction Towards Reliance Jio Network Services in Tiruchendur”
submitted in partial fulfillment of the requirement for the award of the degree of
Bachelor of Business Administration, is our original work and no part of this
report has been submitted for the award of any degree or diploma what so ever.

NAMES REGISTER NO.

A.GEMINI 20212021201109

M.MANI 20212021201119

(Signature of the candidates)

The project report is prepared by these students under my guidance and

supervision during the year 2024.

Place: Tiruchendur

Date:

DR.M.R.KARTHIKEYAN
(Project Guide )

HEAD OF THE DEPARTMENT

BUSINESS ADMINISTRATION
 ACKNOWLEDGEMENT

First of all, we are extremely thankful to Almighty for having blessed

all endeavors in submitting this Project.

We wish to express our deep sense of gratitude to, Dr. M.R.

KARTHIKEYAN, MHM, M.B.A, Ph.D., Assistant Professor of Business
Administration for his encouragement and guidance in constructing this
report.

We are thankful to Dr. D.S. Mahendran M.Sc., M.Phil., Ph.D.,

P.B.D.C.S.A, Principal of our college, for encouraging us to do this project.

We are grateful to our Department staff Dr. A. Anthony

SagayaChithra, M.Com, M. Phil, Ph.D., B. Ed, our head of the department
of business administration, Prof A. Dharma Perumal, M.B.A., M.Phil.,
Prof T. MALARKODI M.B.A., Assistant Professor Of Our Department
We heartily thank our librarian Mr. S. Muthukumar for his kind help.

We especially thank Our Parents for encouraging and helping us in

all aspects. We also thank Every one of those who extended their support to
make this project successful.
 CONTENTS
CHAPTER DESCRIPTION PAGE
NO
I CHAPTER

1.1 Introduction 1

1.2 Review Of Literature 1

1.2.1 Introduction 1

1.2.2 Consumer Behaviour And Brand Preference 2

1.2.3 Factors Influencing Brand Preference 2

1.2.4 Gender Different In Consumer Behavior 2

1.3 Statement Of Problem 2
1.4 Need And Significance Of The Study 2
1.5 Objectives Of Study 3
1.6 Research Methodology 3

1.6.1 Primary Data 3

1.6.2 sampling 3

1.6.3 Data sources 4

1.6.4 Tools Of Analysis 4

1.7 Limitations Of The Study 4

II CHAPTER

2.1 Theoretical Background 5

2.1.1 Brand 5

2.1.2 Brand Name 5

2.1.3 Brand Mark 5

2.1.4 Brand Image 6

2.1.5 Brand Identity 6

2.1.6 Brand Personality 6

2.1.7 Branding 6
2.1.8 Brand Decision 6
III Data Analysis and Interpretation 7

IV CHAPTER

4.1 Findings 45

4.2 Suggestions 47

4.3 conclusion 48

APPENDIX

Questionnaire 50

BIBILIOGRAPHY 54
 LIST OF TABLES
S. No CONTENTS Page
no.
3.1 Gender-wise classification 7

3.2 Age-wise classification 9

3.3 Educational qualification 11

3.4 Monthly Income 13

3.5 Type Of Skin 15
3.6 Face Cream Regularly 17
3.7 Brand Preference Of Face Cream 19
3.8 Prefer This Brand 21
3.9 Satisfaction Of Face Cream 23
3.10 Reason For Changing Of Brand 25
3.11 Period Of Usage 27
3.12 Time Of Usage 29
3.13 Satisfied With Face Cream 31
3.14 Size Of The Face Cream 33
3.15 Reasons For Changing The Brand 35
3.16 Face Cream Not Available In Market, Will You Change The 37
Brand
3.17 Customer Satisfaction With The Quality Of The Fce Cream 39
3.18 Reason For Trying Other Facial Cream 41
3.19 Customer’s Response To The Increasing Price 43
 LIST OF DIAGRAMS
S. No CONTENTS Page
no.
3.1 Gender-wise classification 8

3.2 Age-wise classification 10

3.3 Educational qualification 12

3.4 Monthly Income 14

3.5 Type Of Skin 16
3.6 Face Cream Regularly 18
3.7 Brand Preference Of Face Cream 20
3.8 Prefer This Brand 22
3.9 Satisfaction Of Face Cream 24
3.10 Reason For Changing Of Brand 26
3.11 Period Of Usage 28
3.12 Time Of Usage 30
3.13 Satisfied With Face Cream 32
3.14 Size Of The Face Cream 34
3.15 Reasons For Changing The Brand 36
3.16 Face Cream Not Available In Market, Will You Change The 38
Brand
3.17 Customer Satisfaction With The Quality Of The Face Cream 40
3.18 Reason For Trying Other Facial Cream 42
3.19 Customer’s Response To The Increasing Price 44
 CHAPTER 1

1.1 INTRODUCTION

A man’s passion for beauty is universal, and catering to this strong need are
the largest 2ndselling fairness creams. Beauty is a universal desire that differs on the
basis of living area. The predominant beauty need is not anti-aging but rather fairer,
lighter, and clearer-looking skin. In India,30% of men would like to be lighter, as they
believe it makes them more attractive and confident, Scope.

Indian cosmetic Fairness skincare cream acts as an all-in-one regime. It stands

for a bundle of skincare benefits like oil control, blemish reduction, sun protection,
etc. Also, most men in India tend to use one (usually fairness cream) for all these
benefits as an economical alternative.

All men use some kind of make-up or others The degree of makeup is
different from person to person, which is based on types of skin. men have three types
of skin:oily skin, dry skink in and normal skin Every man has a make-up kit of his
own, and the constituents of that kit can be called cosmetics.

Today, Loralis not just one fairness cream, but a range of fairness products
successfully worldwide sales of ever 38 billion euros in 2022.And 2nd largest skin care
products in world.But world in largest 1st men face cream.

Just now, L’oreal is the undisputed leader in skin care. Market in India, with
over 8 percent endof the share. The first of its innovations was the safe hair
dye.launched in 1907,

1.2 REVIEW OF LITREATURE

Here’s an outline for a review of literature on brand preference towards face

cream among male students:

1.2.1.Introduction:

- Brief overview of the importance of brand preference in consumer behavior.

- Explanation of why studying brand preference among male students is relevant.

1
1.2.2. Consumer Behavior and Brand Preference:

- Definition of consumer behavior and its significance in marketing.

- The role of brand preference in consumer decision-making.

1.2.3. Factors Influencing Brand Preference:

- Product attributes: Quality, price, packaging, scent, etc.

- Brand image and perception: Reputation, trustworthiness, brand personality, etc.

- Marketing and advertising strategies: Promotion, endorsement, social media

presence, etc.

1.2.4. Gender Differences in Consumer Behaviour:

- Research findings on differences in shopping behaviour between men and women.

- Relevant studies on male consumers’ attitudes towards grooming products.

1.3 STATEMENTS OF THE PROBLEM

The study is to find out the brand preference for face cream among male group
students. It aims to identify the reasons for preferring a particular brand of face cream.

Usually, young boys use more cosmetic products in order to beautify

themselves. Some of them also have the attitude of switching over to a new brand,
which may satisfy them. This project also focuses on the attitude of the family group.
He points towards a newly introduced face cream,

1.4 NEED AND SIGNIFICANCE OF THE STUDY

The need for a study often arises from a gap in understanding or knowledge in
a particular area. For instance, in the context of facial expressions, the need could
stem from a lack of comprehensive understanding of how different expressions
convey emotions or influence social interactions.

2
 The significance of such studies lies in their potential to contribute to various
aspects of human life and society. Understanding facial expressions, for example, can
enhance communication skills, improve empathy, aid in mental health treatment, and
inform fields such as marketing and human-computer interaction. Moreover, research
on facial expressions and related topics can also shed light on cultural differences,
neurological disorders, and evolutionary psychology, providing valuable insights into
the human experience. Overall, studies in this area can have far-reaching implications
for individual well-being and societal progress.

1.5 OBJECTIVES OF THE STUDY

1. To study the brand preference of face cream

2. To identify popular brands of face cream among male students in Tiruchendur.

3. To find out the factors influencing brand preference.

4. To identify the problems faced by respondents in using face cream.

5. To suggest the ways and means to increase sales.

1.6. RESEARCH METHODOLOGY

The methodology followed by the researcher is described below.

The researcher has used primary data and secondary data and also some

Artistical tools.

1.6.1 PRIMARY DATA

Primary data collected by conducting field Investigation with the help of stonier and a
personal interview with the face cream. It is mainly pertinent to know about
thesocioeconomic conditions of the face cream producers and their real problems in
the production and marketing of face cream.

1.6.2 SAMPLING

The universe Comprises people of Tiruchendur, who consume face cream. Ance the
population of the universe is not known a sample of 50 respondents were elected by
Simple Random Sampling method.

3
1.6.3.DATA SOURCES

1. Scientific Journals: Look for peer-reviewed articles in journals related to

dermatology, cosmetics, and skincare. These can provide detailed information on
ingredients, effectiveness, and safety of different face creams.
2. Government Health Agencies: Websites of organizations like the FDA
(Food and Drug Administration) or the European Commission's Scientific Committee
on Consumer Safety (SCCS) often provide reports and regulations regarding skincare
products.
3. Market Research Reports: Reports from market research firms like
Euromonitor International or Mintel can offer insights into consumer trends, market
size, and competitive analysis within the skincare industry.
4. Consumer Reviews and Forums: Websites like Amazon, Sephora, or
MakeupAlley host user reviews and discussions about various face creams. These can
provide anecdotal insights into user experiences and preferences.

1.6.4. TOOLS OF ANALYSIS

To make the present research study highly effective and fruitful the following
statistical techniques were used for the purpose of collection analysis and
interpretation of data. For selecting respondents, random sampling technique was
sent. The relevant data for the present study has been collected by simple random
sampling method. A sample 50 face cream users has been selected at random for the
area. The collected information was presented data were treated witha proximate
statistical techniques. A number of tables related to face cream users, age level been
prepared to make the study and analysis of data quite meaningful, besides e usage of
tables, charts, figures weighted ranks, are applied for various problemsiced by face
cream respondents.

1.7. LIMITATION OF THE STUDY

The time at the disposal of the researcher was very short the respondents were
not co-operative due to unwanted fear and failed to disclose the exact figure with
regard to finance. Finance is also a great obstacle to the process this study. The area
was very wide which could not be concentrated at the stipulated time.

4
 CHAPTER-II

2.1 THEORETICAL BACKGROUND

2.1.1 BRAND

Brand is a name, word, mark, symbol, device or a combination thereof used to

entity some product or service of one seller and to differentiate them from those of
impetitors.

Perhaps the most distinctive skill of professional marketers is their ability to

eate, maintain, protect and enhance brands. Branding is the art and cornerstone of
marketing

The American Marketing Association defines a brand as a name, term, sign,

design or a combination of them, intended to identify the goods or services Fone
seller or group of sellers and to differentiate them from the competitors.

2.1.2 BRAND NAME

Manufacturers and service companies who brand their products must choose
high brand names to use.

Once a company decides on its brand name strategy it faces the task of Hosing
a specific brand name. The company could choose the name of a person. Beation,
quality, lifestyle or an artificial name.

2.1.3 BRAND MARK

It is that part of a brand which can be recognized such as a symbol, design or

distinction, colouring or lettering.

A brand mark is a symbol used for the purpose of identification. It can be an

art, a design, a distinction logo a picture etc. It is not a name but a means of
lactification (e.g.) picture of an elephant, in a distinct frame, used by the department
of Tourism, Government of India.

5
2.1.4 BRAND IMAGE

The term brand image signifies the reputation and the symbolic meaning
tacked to a brand. Image is an abstract concept incorporating the influences of past
remotion, reputation and peer evaluation of that brand.

2.1.5 BRAND IDENTITY

Brand identity means covers even those perceptions which a brand manager
would like to be associated with the brand. Brand image to travel to brand identity
high is the goal.

2.1.6 BRAND PERSONALITY

Brand personality provides an added in sight into the brand. The consumers
sociate their personality to the products and that decide their attitudes towards the
duct. It helps to differentiate the brand and helps in position strategy. Further it takes
promotion easier. The brand personality and product attributes havecomplemented
each other.

2.1.7 BRANDING

Branding helps in product identification of the product. It ensures legal right

one product. It helps in advertising and packaging activities. It creates confidence and
goodwill for the product. Branding decisions are very for the company.

2.1.8 BRANDING DECISIONS

Branding decisions are very important for the company. A brand name should
be easy to pronounce, read, understand and remember. It could be appropriate and
most descriptive and distinctive. If necessary, it can be ally protected by registering it.

The first decision is whether the company should put a brand name for its
duct. Historically, most products went unbranded. But today, branding has become the
a strong force that nothing goes unbranded.

1. A very crucial decision is with regard to the quality and attributes to be built
he product. with each other.

6
 A STUDY ON THE BRAND PREFERENCE TOWARDS FACE CREAM
AMONG MALE STUDENT IN TIRUNCHENDUR

ANALYSIS OF DATA

In this chapter the research team has analysed the primary data collected from
the respondents by applying percentage and ranking tools

3.1 GENDER WISE CLASSIFICATION

The gender wise classification of the respondents give an outline about which
category of customers highly prefer the face cream

Table 3:1

GENDER WISE CLASSIFICATION

Gender No. of Respondents Percentage (%)

Male 50 100%
Female 0 0%
Total 50 100%

Source: primary Data

The table shows that out of the total respondents, a (100%) of respondents
were male, the remaining (0%) were female using internet banking.

7
 DIAGRAM 3.1

GENDER WISE CLASSIFICATION

GENDER WISE CLASSIFICATION

Female
0%

Male
100%

8
3.2 AGE-WISE CLASSIFICATION

Age is one of the decisive factors which decides the nature of any venture. The
age wise classification of the respondents is given below

Table 3:2

AGE-WISE CLASSIFICATION

AGE No. of RESPONDENTS Percentage (%)

11-15 _ 0
16-20 31 62
21-25 17 34
26-30 2 4
Total 50 100

SOURCE: PRIMARY DATA

The table shows that 11-15 0 percent (0) of the sample respondents belong to
the age group between 16-20 and 31 percent (62) of the sample respondents belong to
the age group between 21.

It signifies that in modern days majority of respondents using fair cream they
belong to the age group between 16-20.

9
 DIAGRAM 3.2
AGE-WISE CLASSIFICATION

AGE-WISE CLASSIFICATION
Percentage

62%

34%

4%
0%

11-15 16-20 21-25 26-30

10
3.3 EDUCATIONAL QUALIFICATION

Education is the apprenticeship of life. The educational status of the sample

respondents are given below.
Table 3:3
EDUCATIONAL QUALIFICATION

Educational No. Of. Respondents Percentage

qualification (%)
Below HSC 1 2
UG 40 80
PG 3 6
Professional 2 4
Others 4 8
Total 50 100

Table 3.3 about table reveals that 1 percent (2) of the sample respondents are
studying below HSC, 40 percent (80) of the sample respondents are studying, under
graduation,3 percent (6) of the sample respondents are studying post graduation, 2
percent (4) of the sample respondents are studying professional course and 4 percent
(8) of the sample respondent are others. (40) respondents are come under teenage
group they use face cream mostly

11
 DIAGRAM 3.3
EDUCATIONAL QUALIFICATION

EDUCATION QUALIFICATION
Percentage

80%

8%
6%
4%
2%

Below HSC UG PG Professional Others

12
3.4 MONTHLY INCOME
Income determines the purchasing power of human being. The monthly
income sample respondents are given below.

Table 3:4
MONTHLY INCOME

Monthly parent income Respondents Percentage

(%)
Less than Rs.5,000 15 30
Rs. 5,001-10,000 17 34
Rs.10,001-15,000 10 20
Above Rs.15,000 8 16
Total 50 100

Table 3.4 shows that 15 percent (30) of the sample respondent earn income
less then Rs.5,000, 17 percent (34) of the respondents earn the income of Rs.5,001-
10,000, 10 percent (20) of the respondents earn the income of Rs. 10,001-15,000,8
percent (16) of the respondents earn the income of above Rs.15,001.

13
 DIAGRAM 3.4
MONTHLY INCOME

Monthly income
Less than Rs.5000 Rs.5001 - 10000 Rs.10001-Rs.15000 Above Rs.15000

16%

30%

20%

34%

14
3.5 TYPES OF SKIN

Everyone wants to have the fair skin . But in naturally the skin varies from
person to person. This table shows that the type of skin respondents.

Table 3.5
TYPES OF SKIN
Skin No.Of. Respondents Percentage
(%)
Dry 9 18
Oily 26 52
Normal 15 30
Total 50 100

Table 3.5 shows that 26 percent (52) of the respondents have described their
skin is oily,15 percent (30) of the respondents skin is normal and 9 percent (18) of the
respondent have described their skin is dry.this table reveals that maximum number of
respondents have oily skin when compare to others.

15
 DIAGRAM 3.5

TYPES OF SKIN

Types of skin

60%

50%

40%
Percentage

30%

20%

10%

0%
Dry Oily Normal
Percentage 18% 52% 30%

16
3.6 FACE CREAM REGULARLY USED

Everyone wants face cream, but in naturally the skin varies from person to
person this table shows that the type of face cream respondents.

Table 3:6

FACE CREAM REGULARLY USED

Regularly Used No. Of. Respondent Percentage (%)

Yes 16 32
No 34 68
Total 50 100

Table 3.6 shows that 68 percent of the respondents are not regularly using face
cream. 32 percent of the respondents are using face cream regularly.

17
 DIAGRAM 3.6

FACE CREAM REGULARLY USED

Face cream regularly used

Percentage

68%

32%

Yes
No

18
3.7 BRAND PREFERENCE OF FACE CREAM

The aim of the study is to analyse the brand preference for face cream. Now a
days the consumers buy face cream for their make-up. So these datum are collected
from the college boys. Datum are collected regarding the brand preference, duration
of usage, how often they use, how they buy and qualify the face cream.

Table 3:7

BRAND PREFERENCE OF FACE CREAM

Brand Name No. Of. Respondent Percentage

(%)
Garnier 14 28
The man company 1 2
Nivea men 3 6
Himalaya 1 2
Glow and lovely 9 18
The ayurveda co 6 12
L’Oreal 16 32
Total 50 100

Table 3.7 indicated that 16 percent (32) of the respondents are using L’Oreal
and 14 percent (28) are using the brand of Garnier.

Most of the respondent only prefer L’Oreal. Because of its quality and price of
this cream is excellent

19
 DIAGRAM 3.7

BRAND PREFERENCE OF FACE CREAM

Brand Reference of face cream

Himalaya
5%

Nivea men
16%

The man
company
5%

Garnier
74%

20
3.8 PREFER THIS BRAND

A consumer buys a particular product because he is influenced by certain factor. The

factors are the strong, urge, instinct, desire or emotion that makes the Buyer to react in
the form of a decision to buy.

Table 3.8

PREFER THIS BRAND

Factors No. Of. Respondent Percentage

(%)
Effectiveness 11 22
Reasonable price 6 12
Company image 20 40
Advertisement 6 12
Recommendation of friends 2 4
Others 5 10
Total 50 100

Table 3.8 shows that 20 percent (40) of the respondent buy the face cream for
the effectiveness of the face cream and 11 percent (22) of the respondents buy the face
cream by Advertisement image.

21
 DIAGRAM 3.8

PREFER THIS BRAND

Prefer this brand

45%

40%

35%

30%

25%

20%

15%
Percentage
10%

5%

0%

22
3.9 SATISFACTION OF FACE CREAM

Everyone wants face cream, but naturally the Satisfaction varies from person
to person .This table shows that the Satisfaction of the face cream respondents.

TABLE3.9

SATISFACTION OF FACE CREAM

Factors No. Of. Respondent Percentage

(%)
Highly satisfied 11 22
Satisfied 17 34
Dis- satisfied 7 14
No comments 15 30
Total 50 100

Table 3.9 shows that 63 percent (63) of the respondent satisfied in using the
sam only I percent of the respondents does not satisfy in using the face cream.

23
 DIAGRAM 3.9

SATISFACTION OF FACE CREAM

Satisfaction of face cream

35%

30%

25%
Axis Title

20%

15%

10%

5%

0%
Highly Satisfied Dissatisfied No
satisfied comments
Percentage 22% 34% 14% 30%

24
3.10 REASON FOR CHANGING THE BRAND

Customer Can Be Attracted By a Cosmetic Product Based On The Various

Reasons Are Given Below the Table

TABLE. 3.10

REASON FOR CHANGING THE BRAND

Reason For Change The Brand Respondent Percentage ( % )

To Improve Colour 7 14
To Change My Appearance 8 16
To Smoothen The Skin 17 34
To Make Me Style 5 10
To Prevent Pimple And Ache 7 14
To Protect Skin From Sunlight 6 12
Total 50 100

Table 3.10 shows that the weighted ranking method for each factors it is
clearly Understood that majority of the sample respondents are using face cream for
smoothening the skin. It rank first and other factors like, To Change My
Appearancerank second, To Improve Colour And To Prevent Pimple And Ache ranks
third , To Protect Skin From Sunlight ranks Fourth , To Make Me Stylish Rank Fifth.

25
 DIAGRAM 3.11

REASON FOR CHANGING THE BRAND

Percentage
Percentage

34%

16%
14% 14%
12%
10%

To improve To change To To make To prevent To project

colour my smoothen me style pimple and skin from
appearance the skin ache sunlight

26
3.11 PERIOD OF USAGE

The Face cream May be used for long period Medium Period And short
Period. The Following Table shows That the Period of Usage Of the Face cream

TABLE 3.11

PERIOD OF USAGE

Year’s Respondent Percentage

(%)
Below One year 35 70
One Year – Two year 9 18
Two Year – Three Year 4 8
Above Three Years 2 4

Total 50 100

Table 3.11 shows that 35 Percent (70) Of the respondents To the Group of
below one Year , 9 percent (18) Of the respondents belong to the group of one Year –
two Year , 4 percent (8) of the respondents belong to the group of two Year – three
year And 2 percent (4) of the belong to the group of above Three Years.

27
 DIAGRAM 3.11

PERIOD OF USAGE

Period of Usage
Below one year One year - Two year
Two year - Three year Above Three year

4%
8%

18%

70%

28
3.12 TIME OF USAGE

Some Cosmetic items Should be applied For Several Time In A Day , to head
the verified of the cosmetic products . The Following Information Shows the
Frequency of usage of the Face cream in a Day

TABLE 3.12

TIME OF USAGE

Time No. Of respondents Percentage ( % )

One Time 39 78
Two Time 6 12
More than two Times 5 10
Total 50 100

Table 3.12 Shows the Number Of Times The response use the Face Cream in
a day out of 50 sample response 39 percent (78) of response use the face cream
advance in a day 6 percent (12) of response use the face cream twice in a day And 5
percent (10) of response use the face cream more than two Times most of the response
applied the Face cream one time in a day

29
 DIAGRAM 3.12

TIME OF USAGE

Time of usage
Percentage

78%

12%
10%

One time Two time More than two times

30
3.13 SATISFIED WITH THE FACE CREAM

The following table shows that the satisfied with the Face cream

TABLE 3.13

SATISFIED WITH THE FACE CREAM

Satisfied No. Of respondents Percentage

(%)
Yes 29 58
No 21 42
TOTAL 50 100

Table 3.13 shows that 29 percent of the response satisfied using the face
cream, only 21 percent of the response does not satisfied in using the face cream

31
 DIAGRAM 3.13

SATISFIED WITH THE FACE CREAM

Satisfied with the face cream

Yes No

42%

58%

32
3.14 SIZE OF THE FACE CREAM

The Customer buy different size packs in the market. This table shows that the
response preference of size pack of the Face cream

TABLE 3.14

SIZE OF THE FACE CREAM

Size No . of respondents Percentage (%)

12 grams 14 28
35 grams 19 38
50 grams 12 24
80 grams 5 10
Total 50 100

Table 3.14 shows that the most of the responses were by the face cream. 25
grams,19 percent (38) of the response size of the face cream, 2 grams, 14 percent (28)
of the response size of the face cream,50 grams, 12 percent (24) of the response size
of the face cream, and 80 grams , 5 percent (10) of the response size of most of the
response by medium size (25) face cream. They feel small and medium – sized face
creams have as much refreshment and are not too expensive compared to large – size
– face creams.

33
 DIAGRAM 3.14

SIZE OF THE FACE CREAM

Size of the face cream

Percentage

38%

28%

24%

10%

12 grams 35 grams 50 grams 80 grams

34
3.15 REASON FOR CHANGING THE BRAND

In the Global World, The customer Can Switch over to other product , if the customer
are not convenience towards the face cream

TABLE 3.15

REASON FOR CHANGING THE BRAND

Reason No . Of respondents Percentage

(%)
Dis satisfied with quality 14 28
High price 8 16
Someone’s influence 24 48
Advertisement 4 8
Total 50 100

TABLE 3.15 shows That the reason for change the brand of the face cream out
50 of respondents, only few 100 percentage of not satisfied

35
 DIAGRAM 3.15

REASON FOR CHANGING THE BRAND

48%
50%

45%

40%

35%
28%
30%

25%

20% 16%

15%
8%
10%

5%

0%
Dissatisfied with High price Someone's Advertisement
quality influence

Percentage

36
3.16 FACE CREAM IS NOT AVAILABLE IN MARKET, WILL
YOU CHANGE THE BRAND

TABLE 3.16

Face Cream Is Not Available In Market, will You Change The Brand

Will you change the brand Respondents Percentage

(%)
Yes 50 100
No 0 0
Total 50 100

TABLE 3.16 Shows that 100 Percentage is selected ( Yes )

37
 DIAGRAM 3.16

FACE CREAM IS NOT AVAILABLE IN MARKET, WILL YOU CHANGE

THE BRAND

Percentage

100%

90%

80%

70%

60%
Axis Title

50%

40%

30%

20%

10%

0%
Yes No
Percentage 100% 0%

38
3.17 CUSTOMER SATISFACTION TOWARDS THE QUALITIES
OF THE FACE CREAM

Product quality is most essential one for purchasing a particular product the
customer satisfaction towards the quality of the face cream is explained in the
following table.

TABLE 3.17

Customer Satisfaction Towards the qualities of the face cream

Weighted 5 4 3 2 1
Average
Qualities Excellent V.Good Good Average Poor Total Rank

Economical 14 (28) 5(10) 16 (32) 14 (28) 1 (2) 100 1st

Remove 8 (16) 11(22) 21 (42) 5 (10) 5 (3) 93 4th

Dryness
Pleasant 10 (20) 9 (18) 16 (32) 9 (18) 6 (12) 92 5th
Fragrance
Convenient 7 (14) 5 (10) 20 (40) 15 (18) 3 (6) 88 6th
To Apply
Convenient 5 (10) 13 (26) 14 (28) 10 (20) 8 (16) 100 1st
for journey
Natural 9 (18) 7 (14) 9 (18) 18 (32) 7 (14) 96 3rd
Contents

Table 3.17 shows that the weighted average ranks are given to each qualities
like economical, remove dryness, pleasant fragrance, convenient to apply, convenient
for journey and natural contents. Majority of the respondents prepare the face cream
because of its Economical And Convenient for journey rank 1st ,Natural Contents
ranks 3rd, Remove Dryness 4th, pleasant fragrance ranks 5th, and convenient for
journey ranks 6thleast ranking is given to the face cream which has convenient to
apply.

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 DIAGRAM 3.17

CUSTOMER SATISFACTION TOWARDS THE QUALITIES OF THE FACE

CREAM

Customer satisfaction towards the

qualities of the face cream
25

20

15

10

0
Economical Remove Pleasant Convenient Convenient Natural
Dryness Fragrance to apply for journey Contents

Excellent V.Good Good Average Poor

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3.18 REASON FOR TRYING OTHER FACIAL CREAM

TABLE 3.18

Reason for trying any other facial Cream

Reason Respondents Percentage

Economical 30 60
Medical Value 7 14
Convenient To Apply 7 14
Complexion 6 12
Total 50 100

It Shows that the reasons for changing the brand of the face cream are out of
100 respondents, 50 respondents are satisfied with their brand .

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 DIAGRAM 3.18

REASON FOR TRYING ANY OTHER FACIAL CREAM

Reason for trying any other facial

cream
Economical Medical value Convenient to apply Complextion

12%

14%

60%
14%

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3.19 CUSTOMER’S RESPONSE TO THE INCREASING PRICE

The customers price is increased buy the response. This table shows that the
sample respondents preference of brand price is increased to the response of The face
cream.

TABLE 3.19

Customer’s Response to the Increasing Price

Response No. Of respondents Percentage

Continue the same brand 30 60
Seek for other alternatives 4 8
Stop using the face cream 13 32
Total 50 100

Table 3.19 shows that the most of the respondents buy the face cream. Now,
the same brand 60 percent (30) of the respondents brand price is increased to
response, stop using the face cream 32 percent (32) of the respondents increased their
response and soughtout other alternatives. 4 percent (8) of the it response inferred that
60 percent of the respondents do not consider the factor “Price” when buying face
cream. They use the brand with satisfaction & also loyalty.

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 DIAGRAM 3.19

CUSTOMER’S RESPONSE TO THE INCREASING PRICE

60%

60%

50%

40%
32%

30%

20%

8%
10%

0%
Continue the same Seek for other Stop using the face
brand alternatives cream

Percentage

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 CHAPTER 4

4.1 SUMMARY OF FINDINGS

1. This table Shows that 60 percent teenagers and remaining 40 percent

respondents are above twenty years

2. This table indicates that out of 100 respondents , 2 percent of the respondents
are HSS, 80 percent of the respondents are U.G , 6 percent of the respondents
are P.G, 4 percent of the respondents are professional , 5 percent of the are
Others .

3. 16 percent respondents earns monthly income above 15000 and 30 percent

respondents earn less than 5000.

4. Out of the 100 respondents , 30 percents of respondents described their face

as normal and remaining 70 percent of the respondents described their face as
oily , as well as, dry.

5. 32 percent of the respondents prefer the brand of face cream regularly used .

6. 18 percent of the sample respondents prefer the brand of garnier cream

7. Out of respondents , 40 percent of the respondents use the face cream for its
company image .

8. 34 percent of the sample respondents used the satisfied face cream used.

9. Out of sample respondents to smoothening this skins of the respondents by

face cream of 1st Rank .

10. 70 percent of the respondents by the period of usage for their below one
year .

11. Most respondents feel that the time of usage face cream is one time .

12. Most respondents are satisfied with the face cream .

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13. Out of 100 sample respondents , 38 percent of the respondents buy 35 grams
quantity pack of the cream .

14. Out 50 respondents ,48 percent of the respondents change the brand of the
cream because of the someone’s influence

15. Out of the respondents economical of the face cream in ranked 1st.

16. Most of respondents use the face cream for its low price than other face
cream.

17. Out of 50 respondents 60 percent of the respondents continue the same

brand of the face cream the brand price is increased to the respondents .

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4.2 SUGGESTION

1. Quality of a product should be improved as per customers expectation .

2. More awareness is needed about the different brand of face cream
through advertisement in mass media
3. Advertising media should be help to reach the ultimate customer at all
levels
4. All face cream manufacture should be satisfy the needs of the customers .
5. The fragrance or colour may be changed in accordance with taste of the
customer .
6. If the price of the face cream reduced then the middle class or lower
middle class people may be benefited .

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4.3 CONCLUSION

In conclusion, the study on brand preference towards face cream among

male students sheds light on the evolving consumer behavior in the skincare
industry. It underscores the importance of understanding the unique preferences
and motivations of male consumers in this market segment. The findings
highlight the significant factors influencing brand selection, providing valuable
insights for marketers to tailor their strategies accordingly. As skincare
continues to transcend traditional gender norms, there exists a promising
opportunity for brands to engage male consumers effectively and cultivate
brand loyalty through targeted product offerings and marketing initiatives.

48
 Deparment of Business Administration
Aditanar College of Arts and science
Tiruchendur
A study on the Brand Preference Towards Face Cream Among Male

Student in Tiruchendur
1. Name :

2. Age :

a) 11-15 b) 16-20

c) 21-25 d) 26-30

3. Address :

4. Phone no :

5. Educational qualification :

a) Below HSS b) U.G

c) P.G d) Professional

e) Others

6. Monthly parental income?

a) Less than Rs.5,000 b) Rs. 5001-10,000

c) Rs.10,001 –15,000 d) Above Rs. 15,000

7.state the type of your skin ?

a) Dry b) Oily

C) Normal

8.Do you use face cream regularly ?

a) Yes b)No

9.State brand name of cream used by you ?

A) Garnier b)The main company

c) Nivea men d)Glow and handsome

e) The Ayurveda co f)L‟Oreal

50
10. Why do you prefer this brand ?

a) Effectiveness b)Reasonable price

c) Company image d) Advertisement

e) Recommendation from friends/relatives

f) Any other

11.State your opinion about the satisfaction of the face cream used by you

a) Highly Satisfied b) Satisfied

c) Dis- Satisfied d) No – Comments

12) State your opinion for using face cream ?

a) To improve the colour

b) To change my appearance

c) To smoothen the sky

d) To make me stylish

e) To prevent prmples and ache

f) To protect skin from sunlight

13. For how many years you are using the face cream ?

a) Below one year b) One Year- Two Year

c) Two years – Three years d) Above three years

14. How many times you are applying the face cream in a day ?

a) One time b) Two times

c) More than two times

15. Are you satisfied with the face cream ?

a)Yes b) No

16. What size of the face cream do you normally buy ?

a) 12grams b) 25 grams

C) 50 grams d) 80 grams

17. Do you intend to switch over to any other brand within one year ?

a) Yes b) No

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If yes, give reasan,

a) Dis satisfies with quality b) High price

c) Some one‟s influence d) Advertisement

18. If the face cream is not available in the market , then will you change your brand

a) Yes b) No

If yoy, give reason

A) Which brand would you like, please mention the substitute ?

a) Garnier b) The man company

c) Nivea men d)Himalaya

e) Glow and handsome f) The ayurvedic co

g) L‟Oreal

B) Will you wait till the fresh stock is available ?

a) Yes b) No

19. How do you evalute the brand on the basis of the following

Excellent V.Good Good Average Poor

Economical
Removes
Drynees
pleasant

fragrance

Convenient
for journey
Natural
contents

20.Have you tried any other face cream ?

a) Yes b) NO

A) If you, give reason,

a) Economical b) Medicinal value

c) Convenient to apply d) Complexion

52
B) How long did you use that brand

a) Below 3 years b) 3 Months – 6 Months

c) 6 Months –9 Months d) 9 Months - 1 Year

21. If the price of your brand is increased what is your response ?

a) Continue the same brand b) Seek for other alternatives

c) Stop using the face cream

22.Suggestion

Thank you

53
 BIBLIOGRAPHY

1. Graham And kligman ,, “ THE PSYCHOLOGY OF COSMETICS

„‟ In 1985
2. Alfred Amour Garnier “ GARNIER CARE WEBSIT” 1904
3. L‟Oreal Paris offcialwepsite “https //www.lorealparis.co.in‟‟
4. CHAT GPT
5. wikipedia

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