SUMMER TRAINING AT TTK HEALTHCARE LIMITED, CHENNAI

By

(D.LEO FRANCIS)
(REG. NO. 211418631077)

Of

PANIMALARENGINEERINGCOLLEGE

SUMMER TRAINING REPORT

Submitted to the

FACULTY OF MANAGEMENT STUDIES

In partial fulfillment of the requirements

For the award of the degree

Of

MASTER OF BUSINESS ADMINISTRATION

JULY-2019
 PANIMALARENGINEERINGCOLLEGE
(A CHRISTIAN MINORITY INSTITUTION)

JAISAKTHI EDUCATIONAL TRUST

BANGALORE TRUNK ROAD
VARADARAJAPURAM, NASARATHPETTAI,
POONAMALLEE, CHENNAI - 600 123

DEPARTMENT OF MANAGEMENT STUDIES

CERTIFICATE
This is to certify that this project report titled “A COMPARATIVE STUDY OF EVA
DEODRANT’S WITH COMPETITOR DEODRANT PRODUCT” is the bonafide work of
Mr. D.LEO FRANCIS who carried out the research under my supervision. Certified further,
that to the best of my knowledge the work reported herein does not form part of any other
project report on the basis of which a degree or award was conferred on earlier occasion on
this or any other candidate.

Internal Guide Head of the

Department
 ACKNOWLEDGEMENT

I would like to express my sincere gratitude to Our Chairman Dr. JEPPIAAR

M.A., B.L., Ph.D., for providing excellent environment and infrastructure and for his
valuable support throughout the course of study.

I express my deep sense of gratitude and thanks to Our Secretary and

Correspondent Dr.P.CHINNADURAI M.A., Ph.D., and I express my sincere thanks tour
Directors Mrs. C. VIJAYA RAJESWARI, Mr. C.SAKTHIKUMAR, M.E., M.Phil., and
Mrs. SARANYASREE SAKTHIKUMAR, B.E., M.B.A., I also express my gratitude to the
Principal Dr. K.MANI M.E., Ph.D. for providing all the required facilities for the successful
completion of this project work.

I take this opportunity to express my gratitude to the Dean & Head of the
Department of Management studies, Dr. V.MAHALAKSHMI M.L., M.B.A., Ph.D., for
providing me an opportunity and (Dr.K.SURESH KUMAR, MBA, PGDPM&IR, PH.D)
who has given me guidance to do this project work.

D.LEO FRANCIS
 TABLE OF CONTENTS

Acknowledgement i

List of Tables ii

List of Charts iii

Chapters Contents Page No.

1. Introduction

1.1. Introduction of the Study 1

1.2. Industry Profile 2

1.3. Company Profile 4

1.4. Product Profile 7

I 1.4. Need of the Study 11

1.5. Objective of the Study 12

1.6. Scope of the Study 13

1.7. Review of Literature 14

1.8. Research Methodology 20

1.9. Limitations of the Study 22

2. Data Analysis & Interpretation

II
2.1. Percentage Analysis & Statistical Analysis 23

3. Findings, Suggestions & Conclusion

3.1. Summary of Findings 45

III
3.2. Suggestions 47

3.3. Conclusion 48

Appendix

References
 LIST OF TABLES
TABLE TABLES PAGE
NO. NO.

2.1 23
Classification of respondents based on gender
2.2 Classification of respondents based on age 24

2.3 Classification of respondents based on educational qualification 25

2.4 Classification of respondents based on buying branded deodorant 26

2.5 Classification of respondents based on sources of information 27

about the product

2.6 Classification of respondents based on essential use of de0drant 28

2.7 Classification of respondents based on makes to buy the product 29

2.8 Classification of respondents based on purchase of deodorant 30

2.9 Classification of respondents based on pricing of deodorant to be 31

an important factor

2.10 Classification of respondents based on package preference 32

2.11 Classification of respondents based on most appealing factor in 33

advertisement

2.12 Classification of respondents based on influence of 34

advertisements in purchase

2.13 Classification of respondents based on place for buying deodorant 35

2.14 Classification of respondents based on additional features could 36

be added to Eva deodorant

2.15 Classification of respondents based on Brand giving greater status 37

2.16 Classification of respondents based on satisfaction level of Eva 38

deodorant

2.17 Classification based on factors motivating to prefer Eva 39

2.18 Classification based on prefer to use Eva 40

 LIST OF FIGURES
FIGURE FIGURES PAGE
NO. NO.

2.1 23
Classification of respondents based on gender
2.2 Classification of respondents based on age 24

2.3 Classification of respondents based on educational qualification 25

2.4 Classification of respondents based on buying branded deodorant 26

2.5 Classification of respondents based on sources of information 27

about the product

2.6 Classification of respondents based on essential use of deodorant 28

2.7 Classification of respondents based on makes to buy the product 29

2.8 Classification of respondents based on consumption of deodorant 30

2.9 Classification of respondents based on pricing of deodorant to be 31

an important factor

2.10 Classification of respondents based on package preference 32

2.11 Classification of respondents based on most appealing factor in 33

advertisement

2.12 Classification of respondents based on influence of 34

advertisements in purchase

2.13 Classification of respondents based on place for buying deodorant 35

2.14 Classification of respondents based on additional features could 36

be added to Eva

2.15 Classification of respondents based on Brand giving greater status 37

2.16 Classification of respondents based on satisfaction level of Eva 38

2.17 Classification based on factors motivating to prefer Eva 39

2.18 Classification based on prefer to use of Eva 40

1.1 INTRODUCTION

Today many new companies are coming into existence and because of this; the
competition is also growing rapidly. Because of this reason they have to compete with their
competitors constantly. In some industries the new companies may not come into existence
but the competition between the existing companies is growing more and more. The personal
care and cosmetic industry is mainly suffering with this particular problem.

The Companies have to continuously compete with their competitor’s toget goodmark
et share and good profits. To face their competitors they have to know their position and the
competitor’s position in the market. For this, the Company’s will compare itself with their
competitor that means they will do the comparative analysis in all aspects.

Item by Item comparison of two or more comparable alternatives, processes, products,

qualifications, set of data and systems etc. in accounting for, for example changes in a
financial statement’s items over several accounting period maybe presented together to detect
the emerging trends in the firm’s operations and results.
Company profile
TTK the three letters that stand for quality consumer products at affordable
prices. A reputation built across eight decades. An organization that started
out as an indenting agency and grew to what it is today with path-breaking
marketing ideas. Those core values that created TTK into a force to be
reckoned with continue to define the framework of the TTK Group even
today.

Tiruvellore Thattai Krishnamachari better known as TTK gave up law,

joining with A R Doraisami Iyengar who was running a consumer goods
firm in Chennai. The firm represented Levers Brothers.When Iyengar died in
1928, TTK was awarded the Levers Brothers agency. TT Krishnamachari &
Co. Was set up in the same year to handle the business and the rest is
history!

Today TTK is a totally integrated manufacturing and marketing Group.

While maintaining leadership in specific product categories in India, the
TTK Group reaches out to the world with its core products - kitchenware,
pharmaceuticals, medical devices, food products etc.

the TTK Group, is an Indian business conglomerate with a presence across

several segments of industry including consumer
durables, pharmaceuticals and supplements, bio-medical
devices, maps and atlases, consular visa services, virtual assistant services
and health care services. The TTK Group was started in 1928 by T. T.
Krishnamachari, and is largely owned by the family. The group has revenues
of over US$450 Million [1] with a presence across India and several
international markets. The group has joint ventures with global corporations
such as SSL International, who are the makers of Durex condoms and Dr.
Scholl's foot care products. The group is also associated with several
charitable and social organizations, such as the TTK Voluntary Blood Bank,
the T.T. Ranganathan Clinical Research Foundation (a hospital for alcohol
and drug addiction) and TTK Schools for the underprivileged. TTK
Protective Devices Limited (formerly TTK – LIG) also has its own brand of
Condoms, which it has been marketing since 1950's, and started its first
condom manufacturing plant in 1963. TTK Protective Devices Limited now
 has a capacity of around two billion condoms per year.
The TTK Group has been associated with several brands in India, including:

 TTK Chitra Heart Valves

 Eva Deodorants
 Fryums
 Skore Condoms
 Prestige pressure cookers
 Woodward's gripe water
 HomeShikari
 GetFriday
 CignaTTK Health Insurance (Joint Venture with CIGNA, USA)
TTK Healthcare is part of the diversified TTK Group, and has four Strategic
Business Units (SBUs):

 Pharmaceutical Division, comprising 4 main sub-divisions – Ethical

Products Division (EPD), Modern Medicine Division (MMD), Indian
Medicine Division (IMD) and Ventura – as well as a separate Animal
Welfare division that makes allopathic and herbal formulations for livestock,
poultry and pets.
 Biomedical Devices Division, that manufactures and markets surgical
prosthesis and sutures under the brand, names Clinimesh, Clinipatchand
Clinistern. The Orthopedics division manufactures orthopedic implants and
instruments under the brand name Altius. The momentous product of this
division is the TTK Chita Heart Valve, the first fully made-in-India heart
valve.
 Consumer Products Division, that markets and distributes personal care,
baby care and home care products. Personal care products include
deodorants, lip balms, talcs etc. for girls marketed under the brand name
Eva. It also handles the nationwide distribution of condoms (Durex and
Kohinoor), men’s hair care (Brylcreem) and toiletry products, and shoe care
range (Kiwi). The baby care segment markets Woodward’s Gripe Water in
India, while the home care segment offers home cleaning and freshening
products such as fresheners, scrubbers, kitchen and appliance cleaners etc.
marketed under the Good Home brand.
 Foods Division, that manufactures ready-to-fry potato and cereal based
snack pellets for the domestic and export market, in a variety of sizes,
designs and colors.

Besides these divisions, the company has a publications division that has
carved a name in the maps and map related publications industry.

Company Highlights

 First pharmaceutical company to be awarded ISO certification by

Bureau of Indian Standards (BIS) in India.
 The ISO 9001-2000 certified Heart Valve division (Chita heart valve)
has successfully sold more than 50,000 units since launch.
 The first pharmaceutical company in India to market life-saving
products based on technology, like Urokinase and Dopamine.
 A 600+ strong sales and distribution force throughout the country.
 The Animal Welfare Division comprises 450-plus stockiest and a
competent sales force that has contacts with close to 9000 veterinarians
throughout India.
 Alliances with foreign corporations including Kali-Chemi and London
International (Germany), Hatu-ICO (Spain), Nicholas Kiwi (USA), etc.
 Exports to UK, Egypt, USA, Singapore, Germany, Malaysia, and
Caribbean countries (among others).

The shares of TTK Healthcare Ltd. are listed on the Bombay Stock
Exchange (BSE) and the National Stock Exchange (NSE).

TTK Healthcare Limited at-a-glance*

 Employees 1853
 Total Revenues (31 March, 2017) ~USD 83.05 million (?538.46
crores)
 Manufacturing Facilities: 6
Main export markets:
UK, Germany, Egypt, USA, Singapore, Malaysia, the caaribbean.
 Approvals & Certifications
 ISO 9001:2008 / ISO 13485:2003
 ISO 14002
US FDA
1.5 NEED FOR THE STUDY:

The comparative study is vital because now-a-days there is a heavy competition

between every company. The comparative study helps us to find various requirements of the
consumers. To create awareness of the product through advertisement and publicity. To
understand the perception of the consumer. Both the companies have followed many
strategies to beat one another.
1.6 OBJECTIVES OF THE STUDY

PRIMARY OBJECTIVES:

1) To comparative study of Eva deodorant with other company deodorant

SECONDARY OBJECTIVES:

2) To know the satisfaction level of consumers.

3) To analyze the consumer acceptance in comparison between Eva deodorant
and other company deodorant.
4) To know the customer preference about the products.
5) To suggest measures for improving the level of standards
1.7 SCOPE OF THE STUDY

The study covers the customers of Eva deodorant and other deodorant in Chennai city.
The study also covers the main aspects such as price, quantity, quality, similarities and
difference between Eva deodorant and other deodorant easy availability, packaging and
involvement in social welfare. The study is based on both primary and secondary data.
Primary data is collected from customers through structured questionnaires. Secondary data
are obtained from web sites, magazines, journals, books, etc.
1.8 REVIEW OF LITERATURE

I. Beliefs in Product Attributes

Research paper titled as “Thai Consumers‟ Perception on Herbal
Cosmetic Products: A Comparative Study of Thai and Imported Products”
published by Rojanadilok Thanisorn, Nanagara Byaporn and
Bunchapattanasakda Chanchai Investigated the factors that influence
perception of Thai consumers on facial herbal cosmetic products in
Thailand. This study revealed that most of the interviewees were female with
age between 26-30 years, casual worker, bachelor degree being the
highest Education and salary from 10,000-15,000 baht ($285-430) per month.
According to study, the marketing mix was the key factors influencing Thai
consumers‟ perception on facial
Herbal cosmetic products.

A research paper published by Kombis Haidarzadeh Hanzaee and

Leila AndervazHlabeled “The influence of brand loyalty on cosmetics purchase
intention of Iranian female consumers” resulted that there is positive and
significant relationship between factors of brand loyalty (brand name, product
quality, price, design, promotion,
And service quality and store environment) with cosmetics purchase intention.

A research titled “Study of consumption pattern of cosmetic products

among young males in Delhi” by Abdullah Bin Junaid and Dr. Reshma Nasreen
inspected that
purpose of using a skin care product is not affected by age group, the place of
buying skin care product has no significance with the income of a person
and cosmetic consumers
Income doesn’t play any role while choosing a brand.

Research paper titled “Evaluate the effectiveness of the Natural Cosmetic

Product compared to Chemical-based Products” by Qiushi Chen reveals
that the natural cosmetic has grown to be great trend in recent years, the
future developing tendency of
Cosmetic industry should be more environments friendly. The paper also
explores the positive aspect of natural cosmetic’s overweigh advantages
over chemical-based products.

A study done by Mert Topoyan and Zeki Atil Bulut states in the research paper
titled “packaging value of cosmetics products: an insight from the view
point of consumers” that consumers expect more sophisticated packages
from known brands.
Consumers are willing to pay more on better packages and better
packaging designs positively influence customer satisfaction.

“Of Senses and Men‟s Cosmetics: Sensory Branding in Men‟s Cosmetics

in Japan” by Caroline S.L. Tan delves into the application of Sensory &
Emotional Branding in Japanese Men‟s cosmetics following the growing
metro sexual market segment. The study reflected that consumerism can
develop from popular and traditional culture. The findings indicated that both
sensory and emotional branding strategies were not fully exploited by the
brands which would mean that there is plenty of room for corporations
and brands to work on and develop strategies to fully capture the market
fuelling the disturbing growth of consumerism and commercialism.

According to research paper of Dr. Vinith Kumar Nair and Dr. Prakash Pillai
Rtitled “A Study on Purchase Pattern of Cosmetics among Consumers in
Kerala”, male consumers generally prefer to purchase and make the brand
selection of cosmetics individually. Quality is the major factor influencing the
purchase decision of male consumers. They tend to buy cosmetic items from a
single shop of their convenience. It is also observed that male consumers buy
all their cosmetic items from one shop. Male consumers tend to spend more
on cosmetics i.e. Rs. 301- 500 per month when compared to females and that is
mainly due to the demand for men’s hair care, deodorant.

Paper titled “Consuming Constructions: A Critique of Dove‟sCampaign for

Real
Beauty” by Lauren Dye focuses on promotional strategies on product promises
which influence buying behaviour with special reference to Dove’s campaign in
the United States. Researcher argues that the message of Dove’s Campaign for
Real Beauty is not only contradicted by its product-line, but that Dove exploits
women’s desire for such an inclusive message. The appeal of the campaign
works to create a deep brand loyalty that
covers up its own inherent flaw: that Dove itself upholds the beauty
myths and expectations it claims to aim to reverse, expectations that are
both consuming and consumed.
1.9 RESEARCH METHODOLOGY

RESEARCH DESIGN:

The research design adopted for this study is Descriptive research.

SAMPLING DESIGN:

 The researcher has used convenient sampling.

SAMPLE SIZE:

 The researcher has adopted convenient sampling method by taking 100

respondents.

DATA COLLECTION:

The researcher used both source namely primary data and secondary data.

PRIMARY DATA:

Primary data can be collected through,

 Questionnaire.

SECONDARY DATA:

Secondary data can be collected with the help of following,

 Books
 Published articles
 Internet and website
STATISTICAL TOOLS USED:

The main statistical tools used for the collection and analyses of data in this project
are:

 Chi-square
 Pearson correlation
1.10 LIMITATIONS OF THE STUDY

1) The area of study is limited to Chennai city only. Hence, the results may not be
true for other geographical areas.

2) Accuracy of study is purely based on the information as given by the respondents.

The opinion of customers may be biased and may change from time to time.

3) The respondents are not ready to spare their time for this research study.

4) Cost is another limiting factor. The study is part of an academic course and is not
sponsored by the company.

5) Time is a limiting factor .the study is for a period of one month, survey period is
15 days only.
2. DATA ANALYSIS AND INTERPRETATION

Table 2.1.1 Gender Classification

Gender No. of respondents Percentage

Male 60 60%
Female 40 40%
Total 100 100%

Figure 2.1.1

Gender classification
Male Female

60

40

60% 40%

No. of respondents Percentage

Inference:

Among the 100 respondents who participated in the survey, 60% are Males and the remaining
40% are Females.
Table 2.1.2 Age Classification

Age No. of respondents Percentage

15-25 60 60%
25-35 19 19%
35-50 11 11%
>50 10 10%
Total 100 100%

Figure 2.1.2

Age Classification
15-25 25-35 35-50 >50

10%

11%

19% 60%

Inference:

60% of the 100 respondents belong to the age group of 15- 25. The remaining are scattered a
bit equally as 19% under the age group of 25-35, 11% & 10% under the age groups of 35-45
and greater than 50% respectively.
Table 2.1.3 Educational Qualification of Respondents

Education level No. of respondents Percentage

School 26 26%

College 57 57%

Professional 13 13%

Others 04 04%

Total 100 100%

Figure 2.1.3

Qualification of respondents
No.of respondents Percentage
57

26

13
4
26% 57% 13% 4%

School College Professional Others

Inference:

College goers possess the highest share of 57% among 100 respondents. And School goers
were 27%; Professionals were 13% among the total number of respondents.
Table 2.1.4 Buying Branded of Deodorant

Brands No. of respondents Percentage

Eva 57 57%

Fogg 13 13%

Spinz 07 07%

Others 23 23%

Total 100 100%

Figure 2.1.4

buying brands of deodrant

Eva
28%

Total
50%
Fogg
Others 6%
12% Spinz
4%

Inference:

Eva holds as the first preference among 100 respondents with 57%. 13% of respondents
prefer spinz. 23% prefer Torino. And the remaining prefers other drinks.
Table 2.1.5 Source of Information about the Product

Particulars No. of respondents Percentage (%)

T.V 65 65%

Newspaper 5 5%

Friends 25 25%

Shopkeeper 5 5%

Total 100 100%

Figure 2.1.5

Source of Information about the Product

65% 5% 25% 5%

T.V Newspaper Friends Shopkeeper

Inference:

Among 100 respondents, 65% convey that they were aware of the product only through
television. 25% of them convey that they were acquainted to such products through friends.
10% of the respondents have come to know about the product through newspaper and
shopkeeper equally.
Table 2.1.6 Essential use of deodorant

Essentials No of respondents Percentage

Prestige 19 19%

Availability 19 19%

Brand 38 38%

Thrust 24 24%

Total 100 100%

Figure 2.1.6

Essential uses of soft drinks

45
40
35
30
25
20
15
10
5
0
Prestige Availability Brand Thrust

No of respondents Percentage

Inference:

38 out of 100 respondents have chosen brand as the most essential part of a deodorant. 24%
say thrust is another essentiality for a deodorant. Prestige and Availability holds 19% each to
pose as an essential for a deodorant.
Table 2.1.7 makes to buy the product

Particulars No of Respondents Percentage (%)

fragence 76 76%

Long-lasting 15 15%

Bottling 04 04%

Brand ambassador 05 05%

Total 100 100%

Figure 2.1.7

Makes to buy the product

No of Respondents Percentage (%)

100

76

15
76% 15% 4 4% 5 5% 100%

fragence Longlasting packaging Brand Total

ambassador

Inference:

76% of the respondents convey that fragence the major factor to make them buy the product.
15% says long-lasting influences them to buy the product.
Table 2.1.8 buying of deodorant

Particulars No. of respondents Percentage (%)

Once in a week 17 17%

Twice in a week 33 33%

Once in a month 28 28%

twice in a month 22 22%

Total 100 100%

Figure 2.1.8

buying of deodrant
100

33
28
22
17
17% 33% 28% 22% 100%

Once in a week Twice in a week Once in a month twice in a Total

month

Inference:

Majority of the consumers use deodorant twice a week, i.e. 33%. 28% of people consume
deodorant once a week and 22% once a month. Only 17% of consumers consume deodorant
once a day.
Table 2.1.9 pricing of deodorant to be an important factor

Particulars No. of respondents Percentage (%)

Yes 78 78%

No 22 22%

Total 100 100%

Figure 2.1.9

pricing of softdrinks to be an important factor

Yes No

78

22

78% 22%

No. of respondents Percentage (%)

Inference:

78% of the end consumer consider price as a most influencing factor while opting for a
deodorant whereas 22% don’t.
Table 2.1.10 Package Preference

Particulars No. of respondents Percentage (%)

Small containers 27 27%

Medium container 11 11%

Normal 22 22%

Packet container 30 30%

Total 100 100%

Figure 2.1.10

Chart Title
120

100

80

60

40

20

0
Small Medium Normal Packet Total
containers container container

Inference:

30% of the consumers prefer small packed deodorant. 27% prefer normal packed deodorant.
22% prefer. Only 11% prefer medium canned deodorant.
Table 2.1.11 most appealing factor in advertisement

Particulars No. of respondents Percentage (%)

Ad message 45 45%

Music 16 16%

Song 17 17%

Personalities 17 17%

Others 5 5%

Total 100 100%

Figure 2.1.11

Most Appealing Factor in Advertisement

No.of respondents Percentage (%)

45

16 17 17

5
45% 16% 17% 17% 5%

Ad message Music Song Personalities Others

Inference:

45% of the consumers feel Ad Message as the most appealing factor in advertisement. 34%
of the consumers perceive Song and Personalities as the most appealing factor in an
advertisement equally. And the remaining consumers are spread over music and others.
Table 2.1.12 Influence of Advertisements in purchase

Particulars No. of respondents Percentage (%)

Awareness 16 16%
Informative 19 19%
Influential 13 13%
Availability 10 10%
Compare with other brands 34 34%
Others 08 08%
Total 100 100%

Figure 2.1.12

Influence of Advertisements in purchase

No.of respondents Percentage (%)

34

19
16
13
10
8

16% 19% 13% 10% 34% 8%

Awareness Informative Influential Availability Compare Others

with other
brands

Inference:

34% of the consumers feel the advertisements of Eva are more influential than other brands.
Others preferences are further distributed in a deliberate manner.
Table 2.1.13 Place for buying deodorant

Particulars No. of respondents Percentage (%)

Super market 21 21%

Departmental stores 9 9%

Medicals 53 53%

Shopping mall 17 17%

Total 100 100%

Figure 2.1.13

Chart Title
120

100

80

60

40

20

0
Super market Departmental Medicals Shopping mall Total
stores

Inference:

53 out of 100 respondents purchase deodorant from medicals. 21% of consumers buy
deodorant from Super Market whereas 17% buys from Shopping Malls and 9% purchase
deodorant from departmental store
Table 2.1.14 Additional features could be added to Eva deodorant

Particulars No. of respondents Percentage (%)

Increase the fragence 23 23%

Increase the packaging 19 19%

Decreasing the price 32 32%

Increasing the quality 26 26%

Total 100 100%

Figure 2.1.14

Chart Title

100

80

60

40

20

0
Increase the Increase the Decreasing Increasing Total
fragence packaging the price the quality

Inference:

32out of 100 respondents believe decrease in price of Eva deodorant. 26% of respondents
prefer to increase the quality whereas 23% of respondents position themselves upon increase
in the fragence of Eva. 19 of 100 respondents prefer to increase the packaging methods.
Table 2.1.15 Brand giving greater status

Particulars No. of respondents Percentage (%)

Fogg 58 58%

Eva 14 14%

Spinz 8 8%

Others 20 20%

Total 100 100%

Figure 2.1.15

Chart Title

100

80

60

40

20

0
Fogg Eva Spinz Others Total

Inference:

58% of the respondents accepted that fogg gives greater status and 14% of the respondents
replied that Eva gives them greater status.
Table 2.1.16 Satisfaction Level of Eva deodorant

Particulars No. of respondents Percentage

Highly satisfied 60 60%

Satisfied 22 22%

Neutral 10 10%

Dissatisfied 8 8%

Total 100 100%

Figure
2.1.16
satisfaction levels of eva
No.of respondents Percentage

60

22

10 8
60% 22% 10% 8%

Highly satisfied Satisfied Neutral Dissatisfied

Inference:

60% of the consumers are highly satisfied with the Eva deodorant 22% of the consumers are
satisfied whereas 10% position their satisfaction level at Neutral. 8% of the respondents are
dissatisfied with Eva deodorant
Table 2.1.17 Factors Motivating You to Prefer Products

Particulars No. of respondents Percentage

Advertisement 52 52%

Price 22 22%

Quality 16 16%

Availability 10 10%

Total 100 100%

Figure 2.1.17

Factors motivating to prefer products

No.of respondents Percentage

52

22
16
10

52% 22% 16% 10%

Advertisement Price Quality Availability

Inference:

Advertisement seems to be the most motivating factor for respondents to prefer over Eva with
52%. 22% of the respondents prefer price as the motivating factor and 16% of the
respondents say Quality and 10% says availability as the least motivating factor.
Table 2.1.18 Prefer to Eva deodorant

Particulars No. of. respondents Percentage

Yes 71 71%
No 29 29%
Total 100 100%

Figure 2.1.18

Prefer to eva deodrant

Yes No

71

29

71% 29%

No. of.respondents Percentage

Inference:

71% of the consumers prefer to use Eva whereas 29% of the consumers said that they do not
prefer to consume Eva
2.2 Statistical Analysis

2.2.1 Chi square Analysis

Generally refers to Pearson’s Chi – Square test. It is used to find the discrepancy between
observed and excepted frequency based on some model or to test the independence of two
categorical variables.

2.2.1 TO FIND THE RELATIONSHIP THE RELATIONSHIP BETWEEN GENDER

OF THE RESPONDENTS AND THEIR PURPOSE OF BUYING THE PRODUCT.
H0: There is no significant relationship between gender of the respondents and their purpose
of buying the product.
H1: There is significant relationship between gender of the respondents and their purpose of
buying the product.
Gender * makes to buy the product Cross tabulation
Count

makes to buy the product

Fragence Long lasting bottling Brand ambassador Total

Gender Male 46 8 3 3 60
Female 30 7 1 2 40
Total 76 15 4 5 100

Chi-Square Tests

Value df Asymp. Sig. (2-sided)

Pearson Chi-Square .662a 3 .882
Likelihood Ratio .681 3 .878
Linear-by-Linear Association .003 1 .959
N of Valid Cases 100
a. 4 cells (50.0%) have expected count less than 5. The minimum expected count is 1.60.
 Chart Title
100
80
60
40
20
0
Fragence Long lasting bottling Brand
ambassador
makes to buy the product Total

Gender Male Gender Female Total Total

Inference:

p – value is greater than 0.05 (0.882 > 0.05). H0 is accepted. Hence, there is no significant
relationship between gender of the respondents and their purpose of buying the product.

2.2.2 Karl Pearson’s Correlation

The quantity ‘r’, called the linear correlation coefficient measures the strength and the
direction of linear relationship between two variables. The linear correlation coefficient
between two variables is sometimes referred to as the Pearson product moment correlation
coefficient honor in of its developer Karl Pearson.

PARAMETERS YES NO

PREFERENCE TO EVA 71 29
DEODRANT

PRICING OF DEODRANT 78 22
PARAMETERS X Y X² Y² XY

PREFERENCE 71 29 5041 841 2059

TO DRINK

PRICING 78 22 6084 484 1716

TOTAL ∑X=149 ∑Y=51 ∑X²=11125 ∑Y²=1325 ∑XY=3775

∑X=149, ∑Y=51, ∑X²=11125, ∑Y²=1325, ∑XY=3775

R= 0.98

Hence there is high positive correlation

INFERENCE:

From the above analysis it is inferred that when the price of deodorant are increased,
customers tend to buy Eva more.
3.1 SUMMARY OF FINDINGS

1) 60% of respondents are male & 40% of respondents are female.

2) 60% of respondent’s age group is 15-25.

3) 57% of respondents are college students.

4) 71% of respondents preferred to use Eva deodorant.

5) 38% of the respondents are looking only for brand

6) 65% of respondents have known about the product through T.V

7) 76% of respondents preferred to buy the product for fragence.

8) 30% of respondents preferred small packaging.

9) 71% of respondents preferred to buy Eva

10) 33% of respondents are buy deodorant twice in a week

11) 78% of respondents considered pricing as an important factor

12) 45% of respondents accepted that ad message is the most appealing factor

13) 34% of respondents said that purchasing decision is influenced by comparing with
other brands

14) 45% of respondents know Eva through advertisement

15) 57% of respondents are highly satisfied with fogg deodorant

16) 53% of respondents buy deodorant through petty departmental stores

17) 32% of respondents are suggesting to decrease the price

18) 58% of respondents said fogg gives greater status

FINDINGS FROM STATISTICAL TOOLS

1) There is no association between gender and makes to buy the product

2) It is inferred that when the price of deodorant are increased, customers tend to buy
Eva more.
3.2 SUGGESTIONS

1) Small pack is not available in market. small package can be introduced to satisfy the
customer.

2) Manufacturer should consider the option of concentrating more on professional

people through sponsoring of events.

3) Young generation is the potential customer so company should focus more on them.

4) Advertisement with a social sense can help building brand image as well as create
goodwill about the company.

5) Campaigns focused to improve the sales with an additional attention shown towards a
social cause can make the Eva, a well known deodorant among the rural areas.
3.3 CONCLUSION
Eva has a long-standing commitment in protecting the consumer whose has trust and
confidence in its products in the bedrock of its success. In order to ensure that, consumers
need to be informed regarding the global quality of all ttk healthcare product sold around the
world from time to time. ttk healthcare product carries a quality assurance seal on them. ttk
healthcare’s commitment is to deliver sustained growth, through empowered people, acting
with responsibility and building trust.
APPENDIX
 A COMPARATIVE STUDY OF EVA DEODRANT’S WITH
COMPETITOR DEODRANT PRODUCT
QUESTIONNAIRE

1.Name :

2. Gender:
(a) Male (b) Female

3. Occupation:

4. Age: (a) 15 - 25 (b) 25 - 35 (c) 35 – 50 (d) > 50

5. Educational qualification:

(a) School (b) College (c) Professional (d) Others

6. What do you prefer to use as body spray as more?

(a) Deodorant (b) perfumes

7. Which type of brand deo do you prefer more?

(a) Eva (b)fogg (c) engage (d) nivea (e)spinz

8. How do you come to know the products?
(a) T.V (b) Newspaper (c) Friends (d) Shopkeeper

9. What makes you to buy the product?

(a) fragrance (b) price rate (c) quality (d) Brand ambassador (e) outlook
of container

10. Do you prefer to buy Eva deodorant?

(a) yes (b) no

11. Yes, means what reason behind it to buy Eva deo?

(a) Low price with high quality (b) o% alcohol content

(c) Loyalty (d) long lasting freshness

12. How frequently do you buy a deodorant?

(a) Once in month (b) Twice in a month

(c) Once in a two month

13. Does price real means to buy product to be an important factor?

(a) Yes (b) No

14. Which kind of package do you prefer to buy?

(a) Regular deo (b) mini deo (c) packet deo

15. What is the most satisfactions factor in that advertisement?

(a) Advertisement message (b) Music (c) Song

(d) Personalities (e) others, specify_______________

16. What factor helps to motivate through advertisement in purchase decision?

(a) Awareness (b) Informative (c) Influential (d) Availability

(e) Compare with other brands (f) others, specify___________

17. Satisfaction level of brands?

Please enter yes or no in column

Deodorant Highly Satisfied Neutral Dissatisfied

satisfied

Eva

Fogg

Nivea

Spinz

Engage

18. Where do you usually buy the deodorant?

(a) Super market (b) medicals (c) cosmetics shop (d) Shopping mall
19. What are the additional features could be added to Eva deodorant?

(a) New fragrance type

(b) Change in packaging

(c) Decreasing the price

(d) Increasing the quality

20. Which brand do you think gives greater status to you?

(a) Eva (b) fogg (c) nivea (d) engage

21. Do you use a deodorant for status? (a) Yes (b) no

If yes, means state reason?

___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________
__________________________________________

Give your suggestions

___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________
_______________________________________________________________________
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Thanisorn, Rojanadilok, Nanagara Byaporn, and Bunchapattanasakda
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(2012): 35-40.

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Pattern of Cosmetic Products among Young Males in Delhi."
INTERNATIONAL JOURNAL OF RESEARCH IN COMMERCE,
ECONOMICS & MANAGEMENT 2, no. 9 (2012): 77-87.

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Compared to Chemical-based Products." International Journal of Chemistry 1,
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(2009): 5-59.

Topoyan, Mert, and Zeki Atil Bulut. "Packaging value of cosmetics

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(2008): 183-190.

Tan, Caroline S.L. "Of Senses and Men’s Cosmetics: Sensory Branding in
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 Websites :
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