A STUDY ON EMPLOYEE ENGAGEMENT AT HYUNDAI MOTOR

INDIA LIMITED, CHENNAI

By

K.PRIYA

(REG. NO. 211413631178)

Of

PANIMALAR ENGINEERING COLLEGE

PROJECT REPORT

Submitted to the

FACULTY OF MANAGEMENT STUDIES

In partial fulfillment of the requirements

For the award of the degree

Of

MASTER OF BUSINESS ADMINISTRATION

JUNE-2015
 PANIMALARENGINEERINGCOLLEGE
(A CHRISTIAN MINORITY INSTITUTION)
JAISAKTHI EDUCATIONAL TRUST
BANGALORE TRUNK ROAD
VARADARAJAPURAM, NASARATHPETTAI,
POONAMALLEE, CHENNAI - 602 102

DEPARTMENT OF MANAGEMENT STUDIES

CERTIFICATE

This is to certify that this project report titled “A STUDY ON EMPLOYEE

ENGAGEMENT AT HYUNDAI MOTOR INDIA LIMITED, CHENNAI” is
the bonafide work of K.PRIYA (211413631178) who carried out the research under my
supervision. Certified further, that to the best of my knowledge the work reported herein does
not form part of any other project report or dissertation on the basis of which a degree or award
was conferred on earlier occasion on this or any other candidate.

Internal Guide Head of the Department

Internal Examiner External Examiner

 ACKNOWLEDGEMENT

I would like to express my sincere gratitude to OurChairman Dr. JEPPIAAR M.A.,

B.L., Ph.D., for providing excellent environment and infrastructure andfor his valuable support
throughout the course of study.

I express my deep sense of gratitude and thanks to OurSecretary and Correspondent

Dr.P.CHINNADURAI M.A., Ph.D., and I express my sincere thanks toOurDirectorsMrs. C.
VIJAYA RAJESWARI, MR. C.SAKTHIKUMAR, M.E., M.Phil.And Mrs.
SARANYASREE SAKTHIKUMAR, B.E. I also express my gratitude to my Principal Dr.
K.MANI M.E., Ph.D.for providing all the required facilities for the successful completion of
this project work.

I take this opportunity to express my gratitude to the Dean & Head of the Department
of Management studies, Dr. V.MAHALAKSHMI M.L., M.B.A., Ph.D., for providing me an
opportunity and Mr.N.RAKESH, M.B.A., M.Phil., Ph.D., who has given me guidance to do
this project work.

I would like to thanks to Mr.T.SARAVANAN for given me the permission to undergo the
internship training in HMIL and support throughout the training.

I am extremely thankful to Mr. K.JAVEED KHAN HR/Recruitment/ GTA, Hyundai Motors

India Limited, Chennai for providing me necessary guidance during my entire training tenure.

(k.priya)
 TABLE OF CONTENTS

S.NO CONTENTS Page No.

Abstract i
List of tables ii
List of charts iii
List of abbreviations iv
I INTRODUCTION
1.1 Introduction 1
1.2 Industry Profile 7
1.3 Company Profile / Product Profile 11
II DEVELOPMENT OF MAIN THEME
2.1 Need of the study 19
2.2 Objectives of the study 20
2.3 Scope of the study 21
2.4 Limitations of the study 22
2.5 Review of Literature 23
III DATA ANALYSIS AND INTERPRETATION
3.1 Research Methodology 32
3.2 Data Analysis and Interpretation 38
3.3 Summary of Findings 70
3.4 Suggestions 72
3.5 Conclusion 73
Appendix 77
BIBLIOGRAPHY 78

ABSTRACT
This project report is entitled “A study on EMPLOYEE ENGAGEMENT at Hyundai motor
India Limited in Chennai .The data is collected from company through primary data collection
method. This paper critically reviews and discusses about Employee engagement at Hyundai.
Employee is the level of commitment and involvement of the employee towards the organization
and its values. An engaged employee is aware of business context, and works with the colleagues
to improve performance within the job for the benefit of the organization. Employee engagement
develops positive attitude among the employees towards the organization. This paper focuses on
various factors which lead to employee engagement and what should company do to make the
employees engaged. Proper attention on engagement strategies will increase the organizational
effectiveness in terms of higher productivity, profits, quality, customer satisfaction, employee
retention and increased adaptability. An organization’s productivity is measured not in terms of
employee satisfaction but by employee engagement.
The research design adopted for this study is descriptive. The sampling technique used in this
research is simple random sampling. A questionnaire comprising of items on a 5-point Likert
scale, dichotomous question and it was used to capture the attitude of employees about the
organization and the data was analyzed using percentage analysis, chi square, kolmogorov-
smirnov test, interval estimation, and Karl Pearson correlation analysis.

LIST OF TABLES

Page
S. No TITLE
No
3.2.1 SHOWING THE AGE OF THE RESPONDENTS 38
3.2.2 SHOWING THE GENDER OF THE RESPONDENTS 39
3.2.3 SHOWS OPINION ON EMPLOYEE TOWARDS JOB SECURITY 40
SHOWS OPINION ON OPPORTURNITY TO UTILIZE SKILLS AND
3.2.4 43
TALENTS AND OPPORTURNITY TO LEARN NEW SKILLS
3.2.5 SHOWS OPINION ON MISSION AND PURPOSE OF THE 44
ORGANIZATION MAKES THE EMPLOYEE FEELS THAT THEIR
 JOB IS IMPORTANT.
SHOWS OPINION ON RESPONDENTS TOWARDS
3.2.6 OPPORTURNITY FOR ADVANCEMENT WITHIN THE 45
ORGANIZATION
SHOWS OPINION ON COMMUNICATION WITH THE CO-
3.2.7 48
WORKERS IS OPEN AND FREE FLOWING
SHOWS OPINION ON AMOUNT AND QUALITY OF
3.2.8 INFORMATION GET ABOUT EVENTS AND CHANGES ABOUT 50
THE COMPANY
SHOWS OPINION ON INFORMATION OFFER BY THE COMPANY
3.2.9 51
HELPS TO DO THE JOB PROPERLY
SHOWS OPINION ON COMMUNICAION FLOWS FREELY TOP
3.2.10 52
DOWN AND BOTTOM UP.
SHOWS OPINION ON READY TO INCREASE EFFORT INORDER
3.2.11 TO GAIN THE REWARD.
53
SHOWS OPINION ABOUT OVERALL SATISFACTION WITH THE
3.2.12 CURRENT REWARDS AND RECOGNITION PROGRAMS OFFERED 54
BY THE ORGANIZATION.
SHOWS OPINION ON REWARDS INCREASES EMPLOYEE
3.2.13 MOTIVATION.
55
SHOWS OPINION ON RECEIVING OF ADEQUATE RECOGNITION
3.2.14 57
OTHER THAN COMPENSATION
SHOWS OPINION ON THE EFFECTIVENESS OF PERFORMANCE
3.2.15 MANAGEMENT PROCESS IN AN ORGANIZATION IMPROVING 58
OVERALL PERFORMANCE.
SHOWS OPINION ON PERFORMANCE MANAGEMENT SYSTEM
3.2.16 IN AN ORGANIZATION HELPS TO DEVELOP SKILLS AND 59
POTENTIAL
SHOWS OPINION ON PERFORMANCE REVIEW TECHNIQUE IN
3.2.17 AN ORGANIZATION HAS MORE IMPACT ON EMPLOYEE 60
PERFORMANCE AND EMPLOYEE MORALE.
SHOWS AN OPINION ON THE PERFORMANCE MANAGEMENT
3.2.18 SYSTEM HELPS PEOPLE TO SET AND ACHIEVE MEANINGFUL 61
GOAL
SHOWS OPINION ON CULTURE AND EMOTIONAL CLIMATE
3.2.19 WITHIN AN ORGANIZATION IS GENERALLY POSITIVE AND 63
SUPPORTIVE
3.2.20 SHOWS OPINION ON WORK EFFORT ARE RECOGNIZED AND 64
 ACKNOWLEDGED IN AN ORGANIZATION
SHOWS AN OPINION ON ENVIRONMENT PROVIDED BY THE
3.2.21 65
ORGANIZATION MAKES FEEL FREE AND SECURE
SHOWS OPINION ON ORGANIZATION POLICIES IS
3.2.22 COMMUNICATED CLEARLY IN AN ORGANIZATION.
66
SHOWS OPINION MANAGEMENT ENCOURAGED TO TAKE
3.2.23 68
INITIATIVE.

LIST OF CHARTS

Page
S.No TITLE
No
3.2.1 SHOWING THE AGE OF THE RESPONDENTS 38
3.2.2 SHOWING THE GENDER OF THE RESPONDENTS 39
3.2.3 SHOWS OPINION ON EMPLOYEE TOWARDS JOB SECURITY 40
SHOWS OPINION ON OPPORTURNITY TO UTILIZE SKILLS AND
3.2.4 43
TALENTS AND OPPORTURNITY TO LEARN NEW SKILLS
SHOWS OPINION ON MISSION AND PURPOSE OF THE
ORGANIZATION MAKES THE EMPLOYEE FEELS THAT THEIR
3.2.5 JOB IS IMPORTANT. 44

SHOWS OPINION ON RESPONDENTS TOWARDS

3.2.6 OPPORTURNITY FOR ADVANCEMENT WITHIN THE 45
ORGANIZATION
3.2.7 SHOWS OPINION ABOUT COMMUNICATION WITH THE CO- 48
 WORKERS IS OPEN AND FREE FLOWING
SHOWS OPINION ON AMOUNT AND QUALITY OF
3.2.8 INFORMATION GET ABOUT EVENTS AND CHANGES ABOUT 50
THE COMPANY
SHOWS OPINION ON INFORMATION OFFER BY THE COMPANY
3.2.9 51
HELPS TO DO THE JOB PROPERLY
SHOWS OPINION ON COMMUNICAION FLOWS FREELY TOP
3.2.10 52
DOWN AND BOTTOM UP.
SHOWS OPINION ON READY TO INCREASE EFFORT INORDER
3.2.11 TO GAIN THE REWARD.
53
SHOWS OPINION ABOUT OVERALL SATISFACTION WITH THE
3.2.12 CURRENT REWARDS AND RECOGNITION PROGRAMS 54
OFFERED BY THE ORGANIZATION.
SHOWS OPINION ON REWARDS INCREASE EMPLOYEE
3.2.13 MOTIVATION.
55
SHOWS OPINION ON RECEIVING OF ADEQUATE RECOGNITION
3.2.14 57
OTHER THAN COMPENSATION
SHOWS OPINION ON THE EFFECTIVENESS OF PERFORMANCE
3.2.15 MANAGEMENT PROCESS IN AN ORGANIZATION IMPROVING 58
OVERALL PERFORMANCE.
SHOWS OPINION ON PERFORMANCE MANAGEMENT SYSTEM
3.2.16 IN AN ORGANIZATION HELPS TO DEVELOP SKILLS AND 59
POTENTIAL
SHOWS OPINION ON PERFORMANCE REVIEW TECHNIQUE IN
3.2.17 AN ORGANIZATION HAS MORE IMPACT ON EMPLOYEE 60
PERFORMANCE AND EMPLOYEE MORALE.
SHOWS AN OPINION ON THE PERFORMANCE MANAGEMENT
3.2.18 SYSTEM HELPS PEOPLE TO SET AND ACHIEVE MEANINGFUL 61
GOAL
SHOWS OPINION ON CULTURE AND EMOTIONAL CLIMATE
3.2.19 WITHIN AN ORGANIZATION IS GENERALLY POSITIVE AND 63
SUPPORTIVE
SHOWS OPINION ON WORK EFFORT ARE RECOGNIZED AND
3.2.20 64
ACKNOWLEDGED IN AN ORGANIZATION
SHOWS AN OPINION ON ENVIRONMENT PROVIDED BY THE
3.2.21 65
ORGANIZATION MAKES FEEL FREE AND SECURE
SHOWS OPINION ON ORGANIZATION POLICIES ARE
3.2.22 COMMUNICATED CLEARLY IN AN ORGANIZATION.
66
SHOWS OPINION MANAGEMENT ENCOURAGED TO TAKE
3.2.23 68
INITIATIVE.