DECLARATION

I, hereby, declare that the work presented in this project report entitled "A
Study on Online Marketing Practices in Surkhet Valley" in partial fulfillment of
the requirements for the award of Bachelor Degree of Mid-western University,
Birendranagar, Surkhet is an authentic record of my own research work carried out
under the internal supervision of Mr. Yam Bahadur Devkota and external
supervision of Mr. Jivan Singh Rathor.
I also declare that work embodied in the present project report is my original
work and has not submitted by me for any other degree in any university.

………………
Nara Bahadur Mahatara

I
 RECOMMENDATION

I am pleased to certify that Mr. Nara Bahadur Mahatara has completed her
project report entitled "A Study on Online Marketing Practices in Surkhet
Valley" as a partial fulfillment of the requirement for Bachelor in Business Studies
(BBS) degree under my supervision following the respective guidelines for paper
documentation.
I, therefore, recommend the project report for acceptance and approval.

……………………….
Mr. Yam Bahadur Devkota
Internal Supervisor
Lecturer, Mid-western University

II
 APPROVAL SHEET

Following a successful presentation and evaluation by the Research

Evaluation Committee, this report "A Study on Online Marketing Practices in
Surkhet Valley" by Nara Bahadur Mahatara has been accepted and forwarded to the
University for awarding Bachelor in Business Studies (BBS) Degree.

Research Evaluation Committee

Mr. Dipak Singh Rawat Signature:

……………….
(Campus Chief)

Mr. Yam Bahadur Devkota Signature:

……………….
(Ast. Campus Chief)

Mr. Harendra K.C. Signature:

……………….
(Head, Teaching Committee)

Mr. Bhim Bahadur Khadka Signature:

……………….
(Head, Teaching Committee)

Mr. Yam Bahadur Devkota Signature:

……………….
(Internal Supervisor)

III
Mr. Jivan Singh Rathor Signature:
……………….
(External Supervisor)

Date: 2076/08/04 III

ACKNOWLEDGEMENT

I feel glad to present the project report entitled "A Study on Online
Marketing Practices in Surkhet Valley" which is especially for the partial
fulfillment of the degree of Bachelor in Business Studies (BBS). The main motto of
the study is to investigate the marketing practices in Surkhet Valley. Undertaking the
Bachelor Degree is truly a difficult and challenging journey. Despite being a tough
task, tremendous support and indescribable inspiration from various individuals lead
to the successful completion of the journey.
First, I would like to express my immense gratitude towards my distinguished
Mr. Yam Bahadur Devkota (Internal Supervisor) and Mr. Jivan Singh Rathor
(External Supervisor) as well as all the other lecturers of Faculty of Management,
Mid-Western University, Surkhet for their valuable support, inspiration and guidance
during the entire period. Similarly, I would like to acknowledge Campus Chief Mr.
Dipak Singh Rawat for his continuous inspiration and support for my Bachelor
Degree.
Similarly, I would like to express my special gratitude to my parents and
family for continuous inspiration and guidance.
The acknowledgement will not be complete without recognizing the support
and motivation of faculty and administrative staff of Mid-Western University during
the entire research work. I would also like to thank all the respondents and my friends
for technical support and my relatives who are the source of inspiration and
motivation for the successful completion of this work. Last but not the least, I would
like to express my deep gratitude towards all helping hands who were directly or
indirectly involved during any stage of the study.

IV
 Nara Bahadur Mahatara

TABLE OF CONTENTS
DECLARATION I
RECOMMENDATION II
APPROVAL SHEET III
ACKNOWLEDGEMENT IV
TABLE OF CONTENTS V
LIST OF TABLES VII
LIST OF FIGURES IX
ABBREVIATIONS X
CHAPTER I: INTRODUCTION
1.1 Background 1

1.2 Scope of the Study 7

1.3 Objectives of the Study 8

1.3 Research Questions of the Study 8

1.5 Conceptual Framework 8

1.6 Research Methodology 11

1.7 Limitations of the Study 13

1.8 Organization of the Study 14

CHAPTER II: PRESENTATION AND ANALYSIS OF DATA

2.1 Age Status of the Respondents 15

2.2 Gender Status of the Respondents 16

2.3 Educational Status of the Respondents 17

V
 2.4 Occupational Status of the Respondents 17
2.5 Monthly Income of the Respondents 18
2.6 Quality of Products Usually Purchased through Online Media 19
2.7 Effects of Quality of Products on Online Media on Customer Awareness 20

2.8 Perception on Impacts of Quality of Products on Online Media on Customer

Awareness 21

2.9 Satisfaction towards the Quality of Products on Online Media 22

2.10 Perceptions towards the Price of Products on Online Media 23

2.11 Impacts of Price of Products on Online Media on Customer Awareness 24
2.12 Types of Impacts of Price of Products on Online Media on Customer
Awareness 24
2.13 Awareness towards the Price of Products on Online Media 25
2.14 Consulting Others before Purchasing a Product through Online Media 26
2.15 Seeing Advertisement of Products on Online Media 27
2.16 Purchasing Products on the Basis of Advertisement on Online Media 28
2.17 Consideration of Advertisement While Purchasing Products Online 29
2.18 Perception on the Effects of Advertisement on Online Media on Customer
Awareness 30
2.19 Convenience of Products on Online Media 31
2.20 Accessibility of Products on Online Media 32
2.21 Importance of Convenience of Online Media on Customer Awareness 32
2.22 Effects of Convenience on Customer Awareness towards a Product 33
2.23 Type of Warranty on Online Products 34

2.24 Impacts of Warranty/Guarantee of Online Products on Customer Purchase

Behaviour 35

2.25 Agreement on Impacts of Warranty/Guarantee of Online Products on Customer

Purchase Behaviour 36

2.26 Findings 37

CHAPTER III: SUMMARY, CONCLUSION AND RECOMMENDATIONS

VI
 3.1 Summary 42

3.2 Conclusion 43

3.3 Recommendations 44

REFERENCES
APPENDIX

LIST OF TABLES

Table No. Description Page No.

1 Age Status of the Respondents 18

2 Gender Status of the Respondents 16

3 Educational Status of the Respondents 17

4 Occupational Status of the Respondents 18

5 Monthly Income of the Respondents 19

6 Quality of Products Usually Purchased through Online Media 19
7 Effects of Quality of Products on Online Media on Customer

Awareness 20

8 Perception on Impacts of Quality of Products on Online Media on

Customer Awareness 21

9 Satisfaction towards the Quality of Products on Online Media 22

10 Perceptions towards the Price of Products on Online Media 23

11 Impacts of Price of Products on Online Media on Customer Awareness 24
12 Types of Impacts of Price of Products on Online Media on Customer
Awareness 25
13 Awareness towards the Price of Products on Online Media 25
14 Consulting Others before Purchasing a Product through Online Media 26
15 Seeing Advertisement of Products on Online Media 27
16 Purchasing Products on the Basis of Advertisement on Online Media 28

VII
17 Consideration of Advertisement While Purchasing Products Online 29
18 Perception on the Effects of Advertisement on Online Media on
Customer Awareness 30
19 Convenience of Products on Online Media 31
20 Accessibility of Products on Online Media 32
21 Importance of Convenience of Online Media on Customer Awareness 33
22 Effects of Convenience on Customer Awareness towards a Product 34
23 Type of Warranty on Online products 34

24 Impacts of Warranty/Guarantee on Customer Purchase Behaviour 35

25 Agreement on Impacts of Warranty/Guarantee of Online Products on

Customer purchase behaviour 36

VIII
 LIST OF FIGURES

Figure No. Description Page No.

1 Conceptual Framework 9

2 Age Status of the Respondents 16

3 Gender Status of the Respondents 16

4 Educational Status of the Respondents 17

5 Occupational Status of the Respondents 18

6 Quality of Products Usually Purchased through Online Media 20

7 Effects of Quality of Products on Online Media on Customer

Awareness 21

8 Perceptions towards the Price of Products on Online Media 23

9 Consulting Others before Purchasing a Product through Online Media 27
10 Seeing Advertisement of Products on Online Media 28
11 Purchasing Products on the Basis of Advertisement on Online Media 29
12 Consideration of Advertisement While Purchasing Products Online 30
13 Convenience of Products on Online Media 31
14 Accessibility of Products Advertised on Online Media 32
15 Importance of Convenience of Online Media on Customer Awareness 33
16 Type of Warranty on Online products 35

17 Impacts of Warranty/Guarantee on Customer purchase behaviour 36

IX
 ABBREVIATIONS

BBS Bachelor of Business Studies

HTML Hyper Text Markup Language

MU Mid-Western University

OEMs Original Equipment Manufacturers

PCS Provincial Civil Service

SEM Search Engine Marketing

SEO Search Engine Optimization
SERPs Search Engine Results Pages
TV Television
USD United States Dollar