CHALLENGES OF VEGETABLE SHOPS IN SURKHET VALLEY

A Project Report
Submitted in Partial Fulfillment of the Requirement for the
Degree of Bachelor in Business Studies (BBS)

Submitted By
Gokarna Bahadur Shahi
Exam Roll No.: 67080217
M.U. Regd. No.: 2016-67-2-1001-0111

Central Campus of Management

Faculty of Management
Mid-western University, Birendranagar
Surkhet, Nepal
2021
Background
• Vegetables are parts of plants that are consumed by
humans or other animals as food (Harper, 2008).
• A group of crops known as 'vegetables' consists of more
than 200 plant species all over the world (Haile, 2014).
• Vegetables are important both for health and economy but
the amount and mode of production and marketing is still
weak in Nepal (Shrestha, 2011).
• In fact, vegetables can generate high income for the
farmers because of high market value and profitability
(Hui et al., 2003).
• The primary problem of the vegetable business is that it is
highly proportioned, therefore several businesses are too
small to be profitable. Vegetables generate more jobs per
hectare, on-farm and off-farm, than staple based
agricultural enterprises (Domjan & Fekete, 2011).
Objectives of the Study
The general objective of this study is to assess the
challenges of vegetable in Surkhet valley. The
general objectives of this study are as follows:
• To find out market as challenge of vegetable
business.
• To assess price as challenge in vegetable
business.
• To identify seasonal availability of vegetable as
challenge in vegetable business.
• To find out the competition as a challenge in
vegetable business.
Conceptual Framework of the Study

Independent
Variables
Dependent Variable
- Market - Challenges of
- Price Vegetable Business
- Seasonal availability
- Competition
Limitations of the Study
The study has been limited within the following points:
• The study was limited within Surkhet valley.
• The universe of the study was limited within the
owners of the vegetable shops.
• The study has been limited within the challenges of
vegetable shops.
• Only primary data were collected from the study area
for the purpose of analysis.
• The study has been limited to 40 respondents only.
 Research Design
• In this study, quantitative research design was used.
• Target population of this study was all the owners
of the vegetable business.
• Purposive sampling method was used to select the
sample.
• The sample size was 40 vegetable business owners
in Surkhet valley.
• This research used self-design questionnaires for
the data collection.
 Findings
• The study found that out of the total respondents, 22.5 percent strongly agreed,
70 percent agreed and 7.5 percent were neutral towards the market as a
challenge for vegetable shops. It can be understood that majority of the
respondents agreed that market is a challenge for vegetable shops.
• The study found that out of the total respondents, 30 percent strongly agreed,
47.5 percent agreed, 5 percent were neutral, 10 percent disagreed and 7.5
percent strongly disagreed that price is a challenge for vegetable shops. It can
be understood that majority of the respondents agreed that price is a challenge
for vegetable shops.
• The study found that out of the total respondents, 35 percent strongly agreed,
45 percent agreed, 5 percent were neutral, 10 percent disagreed and 5 percent
strongly disagreed that seasonal availability of vegetables is a challenge for
vegetable shops. It can be understood that majority of the respondents agreed
that seasonal availability of vegetables is a challenge for vegetable shops.
• The study found that out of the total respondents, 27.5 percent strongly agreed,
42.5 percent agreed, 10 percent were neutral, 10 percent disagreed and 10
percent strongly disagreed that competition is a challenge for vegetable shops.
It can be understood that majority of the respondents agreed that competition is
a challenge for vegetable shops..
Recommendations
• The findings of the study revealed that 70 percent of the respondents
agreed that market is a challenge for vegetable shops. It is suggested that
the vegetable shop owners should increase their market by selling
qualitative and fresh vegetables on low price to cope with the challenge of
market.
• The findings of the study showed that 22.5 percent of the respondents said
that the price of vegetables is expensive. It is suggested to the vegetable
shop owners to fix the price of vegetables which is reasonable for the
customers.
• The findings of the study revealed that 20 percent of the respondents said
that they are not able to fulfill the demand of vegetables in all seasons. It is
suggested to the vegetable shop owners to increase their vegetable market
to fulfill the demand of vegetables in all seasons.
• The findings of the study showed that 30 percent of the respondents said
that there is competition in freshness of vegetables among vegetable shops.
It is suggested to the vegetable shop owners to sell fresh vegetables so that
they can compete with other vegetable shops in the market.
References
• Domjan, E., & Feket, M. (2011). Challenges of the vegetable
and fruit market. International Journal of Horticultural
Science, 17(3): 1-2.
• Haile, G (2014). Adoption of modern agricultural technologies
in urban agriculture: A case study in mekelle city-vegetable
growers. Thesis, Mekelle, MU.
• Harper, D. (2008). Vegetable business. Online Etymology
Dictionary.
• Hui, Y. H. et al. (2003). Handbook of Vegetable Preservation
and Processing. CRC Press. pp. 286–90.
• Shrestha, G. K. (2011). Technology for Vegetable Production.
Heritage Publishers and Distributors (P) Ltd. Kathmandu.
Thank You!