AN ORGANIZATIONAL STUDY ON

-----------------------company name--------------------
Submitted By

Name

(Reg No:)

Summer Training Report Submitted to

Vinayaka Mission’s Research Foundation
(Deemed to be University), Salem
In partial fulfillment for award of the degree of
MASTER OF BUSINESS ADMINISTRATION
(Batch 2021 - 2023 Regular)
Under the Guidance of

Dr.P.MARISHKUMAR, M.B.A.,M.Phil.,Ph.D.

Associate Professor

DEPARTMENT OF MANAGEMENT

Vinayaka Mission’s Kirupananda Variyar Engineering College

Periya Seeragapadi, Salem – 636 308.

January 2023

i
COMPANY CERTIFICATE

ii
 CERTIFICATE

This is to certify that this Summer Training Report entitled “AN

ORGANISACTIONAL STUDY ON----------------” is independent work of -----------

(RegNo:

) in partial fulfillment of requirements for the award of the Degree of Master

Of Business Administration in Vinayaka Mission’s Research Foundation (Deemed to be

University), Salem, during the period 12 TH September 2022 to 30 TH November 2022

Under my guidance and supervision and the work has not formed the basis for the Award

Of any degree, associateship, fellowship or any other similar titles.

PROFF&HEAD PROJECT SUPERVISOR

Submitted for the Viva – Voce Examination held on ---------------------------------------

In the Faculty of Management Studies.

INTERNAL EXAMINER EXTERNAL EXAMINER

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 DECLARATION

I, (name) hereby, declare that the Summer Training Report entitled “AN

ORGANISACTIONAL STUDY ON(company name)” submitted to Vinayaka

Mission’s Research Foundation (Deemed to be University), Salem, in partial fulfillment

of the requirements for the award of the degree of Maser of Business Administration, is a

bonafide record of my original work done by me under the guidance and supervision of

Dr.P.MARISHKUMAR Associate Professor Department of Management Studies,

VMKV Engineering College, Salem.

Student signature with Name

Place:

Date:

ACKNOWLEDGEMENT
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I would like to express my gratitude to the chairman, vice-president, vice-chancellor
Registrar, Vinayaka Mission University, Salem giving me an opportunity and facility to
complete this summer training project.

I wish to place my deep sense of gratitude to Dr.R.SASI KUMAR, Principal, VMKV

Engineering College, Salem, who have been the direction and to provide necessary
facilities to provide to complete the project work.

I offer my profound gratitude to our respected professor and Head,

Dr.B.RAJNARAYANAN, Head of the Department of management studies, VMKV
Engineering College, Salem and give value suggestion and recommendation to
successfully completing the project work.

I would like to express my heartfelt thanks to my project guide Dr.P.MARISHKUMAR

Associate professor, for this constructive criticism and valuable suggestion at all stages,
which made to complete the summer Training project work as successful one. I express
my heartfelt thanks to our department faculties for their valuable support for their timely
and precisely to assist the content of the project work.

I express my sincere thanks to Mr.-------- for granting me permission to undertake the

Training work and providing me all valuable information.

Finally, I would like to thanks the almighty and my parents for their moral support and
my friends with whom I shared my day-to-day experience and received lots of
suggestions that improved my quality of work.

(name)

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 ABSTRACT

Digital marketing is expanding in India with rapid pace. Several Indian companies are
using digital marketing for competitive lead. Most part as decisive role is played by
internet in digital marketing. This article mainly focuses on the growth of digital
marketing in the present scenario. Hence three entities namely Consumers, Company
and Third Party Agency were taken into contention. Results of this study reveal that all
entities agree regarding mandatory internet awareness for the growth in digital
marketing in this study. The use of digital marketing, social media marketing, search
engine marketing is automatically increasing. In this study, we recognized that businesses
can really benefit from Digital Marketing such as search engine optimization (SEO),
search engine marketing (SEM), social media marketing, social media optimization,
content marketing, influencer marketing, content automation, ecommerce marketing,
campaign marketing, display advertising, e–books, and are becoming more and more
common in our advancing technology. Digital marketing is cost effective and having a
great commercial impact on the business. The aim of this paper is to study the impact of
digital marketing and the importance of digital marketing for both the consumers and
marketers. In this paper we start with an introduction of digital marketing and then high
lights the different mediums of digital marketing, and then we go through the difference
between traditional and digital marketing, and lastly the pros, cons, and importance of
digital marketing in today’s era.

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 TABLE OF CONTENT

CHAPT
R PARTICULARS PAGE NO
NO
i
Cover page

Certificate from industry ii

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Certificate from guide
iv
Declaration
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Acknowledgement

Abstract vi

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Table of contents
1.INTRODUCTION 1

1.1 Industry profile 1

I
1
1.2 Digital Marketing

2
1.1 COMPANY PROFILE
2
1.1.1 Company details

1.1.2 Department 4

1.1.3 Turnover 18

II 3.DEPARTMENT 19

2.1.1 MIS (management information systems) 19

2.1.2 Sales
23
2.1.3 Finance
36

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 2.1.4 HR 42

III 3.1 SWOT ANALYSIS 44

IV 48
4.1 IMPACT OF PANDAMIC
V 52
5.1 OVERCOME
VI 55
CONCLUSION
VII BIBLIOGRAPHY 56

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