A SUMMER INTERNSHIP REPORT IN TWILIGH IT

SOLUTIONS, PUDUCHERRY

by

P. SUNDARAMOORTHY
(Reg. No. 421621631101)

Of

MAILAM ENGINEERING COLLEGE,

MAILAM

A Summer Internship Report

Submitted to the

FACULTY OF MANAGEMENT SCIENCES

In partial fulfillment of the requirements

for the award of the degree

of

MASTER OF BUSINESS ADMINISTRATION

ANNA UNIVERSITY

CHENNAI – 600025

NOVEMBER 2022

i
 DEPARTMENT OF MANAGEMENT STUDIES

MAILAM ENGINEERING COLLEGE

Mailam, Tindivanam (Tk.), Villupuram (Dt.)

BONAFIDE CERTIFICATE

Certified that this report titled “A SUMMER INTERNSHIP REPORT IN TWILIGHT IT

SOLUTIONS, PUDUCHERRY” is the bonafide work of Mr. P. SUNDARAMOORTHY
(REG. NO: 421621631101) who undergone summer Internship under my supervision. Certified
further, that to the best of my knowledge, the work reported here in does not form part of any other
report or dissertation on the basis of which a degree or award was conferred on an earlier occasion
on this or any other candidate.

Supervisor Head of the Department

ii
 DEPARTMENT OF MANAGEMENT STUDIES

DECLARATION

I, P. SUNDARAMOOTHY, student of DEPARTMENT OF MANAGEMENT STUDIES,

would like to declare that the work entitled “A SUMMER INTERNSHIP REPORT IN
TWILIGHT IT SOLUTIONS, PUDUCHERRY” submitted to ANNA UNIVERSITY in partial
fulfillment of Master of Business Administration, is my original work and not submitted for the award of
any other degree, diploma, fellowship or other similar title or prizes.

Place:

Date: (P. SUNDARAMOORTHY)

iii
 ACKNOWLEDGEMENT

I take this privilege to express a few words of gratitude and respect to all those who helped
me in completion of this summer Internship.

I am bound to express my gratitude to our honorable Chairman Mr. M. Dhanasekaran,

M.A., M.Ed., D.Agri., D.F.T., our beloved Vice-Chairman Mr. S.V. Sugumaran, Ex.MLA and
our Secretary Dr. Narayanasamy Kesavan, MBBS., MBA (U.K.), M.Sc., Radiology (U.K.) for
giving an opportunity to do my higher studies.

I mention my profound gratitude to the Director Dr. S. Senthil, M.Tech., Ph.D., for his
valuable guidance in Summer Internship and also extend my sincere thanks to the Principal
Dr. R. Rajappan,M.E., Ph.D., for his support in this Internship.

I am extremely thankful to Prof. L. Madan, M.B.A., NET, the Head, Department of

Management Studies for his support throughout the Summer Internship.

I express the gratitude to my internal guide Mr. R. Rajavel, M.B.A., M.Phil, for his
constantguidance and encouragement throughout the Internship.

Words are boundless to express my thanks to Our Department Staff Members for their
kind assistance, cooperation and valuable suggestions given to me.

Finally, my special thanks to My Friends for their continuous support and encouragement.
My acknowledgements are due to many who rendered their help in many occasions during
my Summer Internship.

(P. SUNDARAMOORTHY)

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 CONTENTS
Title i
Bonafide Certificate ii
Declaration iii
Acknowledgement iv
Completion Letter v

CHAPTER PAGE
PARTICULARS
NO. NO.
1. INTRODUCTION 1
1.1 Introduction to the report 1

1.2 Objectives of the Internship 2

1.3 Company Profile 3

1.4 Product Profile 9

1.5 Industry Profile 14

2 FUNCTIONAL AREAS OF INTERNSHIP 21

2.1 HR department 21

2.2 Finance department 25

2.3 Marketing department 31

2.4 Purchase department 34

3 CONCLUSION 37

4 APPENDICES 39

4.1 References 39

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 CHAPTER-I

INTRODUCTION

1.1 INTRODUCTION TO THE REPORT

Organization study encompasses the systematic study and careful application of knowledge
about how people act within an organization. It is sometimes considered as a sister field of the
following disciplines like: industrial and organizational psychology, organizational behaviour,
human resources, and management.

Whenever people interact in organizations, many factors come into play. Modern
organizational studies attempt to understand and model those factors. Like all modernist social
sciences. In addition, organizational studies seek to control, predict and explain them. There is some
controversy over the ethics of controlling workers behavior, as well as the manner in which workers
are treated.

As such Organizational Behavior has at times been accused of being the scientific tool of the
powerful organization. OB plays a vital role in organizational development, enhancing
organizational performance, as well as the individual and group performance, satisfaction and
commitment.

The organization study is the systematic learning process about an organization to

understand the different roles of each individual namely, interpersonal roles, decision roles and
informational roles of various members are evaluated and it also analyzes the way in which, these
roles affects the organization.

This is the summer Internship report on Twilight IT Solutions, Puducherry. The Internship was
from the 1st August 2022 to 30th August 2022. The objective of the Internship is to expose the
trainer to industrial scenario and get into the practical world of business.

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1.2 OBJECTIVES OF THE INTERNSHIP

 To familiarize with the business organization of Twilight IT Solutions, Puducherry.

 To know about different departments and functions performed by the Twilight IT Solutions,
Puducherry.

 To enable myself to understand how the key business process are carried out in the
organization.

 To understand how the information is used in an organization for decision making at

variouslevel.

 To relate theory with practice and also to develop my skills in the application of practical
work situations.

 To develop my attitude conductive to effective interpersonal relationships.

 To acquire good working habits and sense of responsibility and interpersonal

communication.

 To enhance my learning experience by the application of fundamental concepts

previously learned.

 To look at the current trends in marketing.

 To observe, analyze and interpret the relevant data competently and in a useful manner.

 I am too keen to gain professional experience in an actual testing environment and in

administration.

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1 .3 COMPANY PROFILE:

In this era of digital transformation, next gen technologies like Artificial intelligence,
machine learning, IOT can simplify, automate and speed of the tasks that we do in our day
to day life. Sustaining and adapting to such technology culture will exponentiallyincrease your
business possibilities and fundamentally transforming your customer experiences. We at
Twilight offer cutting edge technological solutions that delivers value starting from start-ups
to enterprise level businesses with our expertise and experience. Furthermore, Twilight is a
powerhouse for entrepreneurs and business owners who are willing to grow their business
exponentially. Twilight team possesses a high level experience in a IT software domain to
deliver software solutions and services to our client across the globe in various market

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TWILIGHT PROFILE:

CEO : THIRUVENGADAM KRISHNASAMY

Type : Private

Industry : IT Industry

Nature of Business : IT/ Technology Service

Annual Turnover : Rs . 5-10 Crore

Legal Status : Private limited

Number of Employee : 201-1000

Founded : 2005

Website : www.twilightitsolutions.com

TWILIGHT GROWTH HISTORY

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2012 - Twilight was born with 35 like-minded geeks who had a thirst and passion towards
achieving big in the tech space

2014 - Completed 100+ successful projects with 100% customer satisfaction

2016 - Twilight’s clientele reached a number of 120 and the projects we delivered increased to
210

2018 - Twilight is now an ISO 9001:2015 certified company with 200+ resources and 4 global
presences.

2020 - Completed 500+ mobile app & web app projects with 99% client retention rate. Twilight is
currently working with 10+ enterprise clients, 40+ SMB’s & more than 100+ aspiring Entrepreneurs

MILESTONES:

Twilight has real time experience in solving real time business problems of more than500+
our client globally and exponentially boosting their revenue.

SERVICES:

Mobile app development:

We have an expertise in multifarious games and apps development that will behelpful
in propelling the business in online marketplace.

Web development:

Our team of web developers helps your business stand out of the crowd in the online
marketplace by providing brilliantly designed website.

IOT/AI:

Twilight has vast experience in augmenting the power of artificial intelligence and
connected devices to enhances our client’s business needs.

UI/UX design:

Our designing team helps you enhance your design that will bring professionalism inthe
business image and optimize marketing.

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Digital marketing:

We have a team of digital marketing experts, who devise proper strategy to optimize the
ranking of the website in the search engine result page.

Web design:

We can create pixel perfect and responsive web design for our client’s business website

, so they can get more customers and generate leads.

OUR VALUES:

Assurance and quality:

Project delivered in agile, intelligent and efficient manner.

Excellence in innovation:

We’re passionate about technology and we apply the ―best of breed‖ solutions.

Commitment to values:

Working with clients towards achieving their goals.

Respect and integrity:

Deliver products that will enhance and certify operational state.

OUR EXPERTISE:

Software development:

Development and maintenance of projects on the cutting edge technological frameworks

Fixed Price / Fixed Scope Projects or Time and materials engagements staff augmentation
Offshore development.

Consulting:

 Definition of technological strategies

 BPR (Business Process Redesign)

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  Software solutions definition of technological Architectures.

QA & Testing:

 Test case Definition and Execution

 Test automation QA services and Consulting

UI/UX Design:

 Usability Consulting

 Heuristic Analysis

 User Interface Design

 Prototype Construction.

ENGAGEMENT MODEL:

Fixed cost fixed time:

Our low-risk, fixed time engagement model is most suitable to opt, if Client want usto
work on small or medium size projects, we have well defined

 Scope

 Requirements

 Specifications

 Schedule

Time and material:

Twilight’s time and material engagement model routes the client to play active roleduring the
entire project development process.

This will boost the pace of productivity through emerging technologies.

Our Fixed model suites for projects which are:

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  Difficult to estimate in terms of specifications, scope of work and
implementation.

 More challenging, but can hold high potential for growth in the better future.

 Prone to modification during the development phases.

Our hourly based engagement model encompasses the client to pay a fixed amount for our
services on hourly basis.

This model offers flexibility to clients for changes in project requirements at different phases
of development. The prominent factors may include

 Upcoming market trends

 Modification in team size

 Software/Hardware requirement

Dedicated team:

This enables to implement established procedures and quality frameworks at theclient’s

end through dedicated team of project managers, trained developers, etc.

In parallel we provide healthy and well equipped infrastructure as per the client’s
requirements

 Require high quality customer specific processes

 Are slated to be everlasting

 Require timely support and vast domain knowledge for the Project
Development

 For Ongoing Product Development

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1.4 PRODUCT PROFILE

Twilight IT Solution as created so main product the most recent and important product is
G360.The functions of G360

G360

A platform that gives you the realtime status of all your employees, projects and tasks.

with G360, you can keep the remote teams closely aligned and highly empowered.

All you have to do is allocate the tasks to the team members.

Get insights on the tasks that are stuck and tasks that needs your attention.

A complete project management tool that can be plug in with other famous project
management tools as well

Gain a 360° view of where things stand

G360 gives us visibility needed to get everyone on the same page and keep track ofall
the moving parts.

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PROCESS:

TECHNOLOGY EXPERTISE:

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CUSTOM SOFTWARE DEVELOPMENT:

LifeCare:

LifeCare Portal helps family and friends manage the long term care and day-to-day
responsibilities of loved ones in a central, secure and HIPAA-compliant online and mobile
platform that assigns and delegates tasks, services, and need to know medical information to
the family caregivers in a simplified way

bistroMD:

At bistroMD, we believe it’s not about eating less, but about eating better, which is why
our Foodie, Ed, is committed to using the highest quality ingredients in each entree that we
serve. His passion for food takes him from the local farmer’s market to countries around the
world. Upon returning from his travels, Ed works with our chefs to infuse this inspiration into
new entrees.

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Hello Chef

Hello Chef! helps busy families eat healthy, tasty food. Every week we send you a pack
full of fun and easy recipes for delicious dinner ideas with the fresh ingredients you need to
cook them, direct to your door.

Delivery is free and all the meals can be cooked in about 30 minutes.

Our recipes change every week so you’ll never get bored of eating at home So order
your pack today!

MOBILE APP DEVELOPMENT:

EASI:

Easi Logistics is a software solution that tracks drivers, their routes, and their vehicles
capacities will provide an exceptional customer experience in the area of local delivery services
strive to maximize the opportunity to share delivery routes and consolidate individual customer’s
delivery needs into the lowest number of drivers.

Dental health:

Redefining the Dental Healthcare with a unique process of connecting Care Providers
with Healthcare Consumers on a Digital platform.

We are a team of Specialists in Dentistry and world class Technology team with Decades
of Industry Experience.

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BLOCKCHAIN APP DEVELOPMENT:

The facet of Crypto currency Development has its experience in the stream of block
chain application development by implementing, deploying decentralized custom block chain
application development. We at Twilight offer you the additional support to fast forward your
business and get ahead by your rivals. With Crypto currency Development you can find a
perfect solution to keep you business out of rivals.

VIRTUAL REALITY DEVELOPMENT

Virtual Reality technology will transform the way brands used to interact with and
engage their audience. Explore and relish new benchmarks with Twilight’s Next gen Virtual
Reality app development. Our team of expert Virtual Reality app developers has unmatched
command in building custom VR app development solutions for the clients.

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1.5 INDUSTRY PROFILE:

Sector Profile:

Information technology (IT) Information technology (IT) industry in India has played a
key role in putting India on the global map.

IT industry in India has been one of the most significant growth contributors for the
Indian economy.

The industry has played a significant role in transforming India’s image from a slow
moving bureaucratic economy to a land of innovative entrepreneurs and a global player in
providing world class technology solutions and business services.

The industry has helped India transform from a rural and agriculture-based economyto a
knowledge based economy.

Information Technology has made possible information access at gigabit speeds. It has
made tremendous impact on the lives of millions of people who are poor, marginalized and
living in rural and far flung topographies.

Internet has made revolutionary changes with possibilities of e-government measures like
e-health, e-education, e-agriculture, etc. Today, whether its filing Income Tax returns or
applying for passports online or railway e-ticketing, it just need few clicks of the mouse.

India’s IT potential is on a steady march towards global competitiveness, improving

defense capabilities and meeting up energy and environmental challenges amongst others.

IT-ITeS sector in India, with the main focus on increasing technology adoption, and
developing new delivery platforms, has aggregated revenues of USD 88.1 billion in FY2011,
while generating direct employment for over 2.5 million people.

Out of 88.1 billion, export revenues (including Hardware) has reached USD 59.4 billion
in FY2011 while domestic revenues (including Hardware) of about USD 28.8 billion.

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Government Initiatives:

After the economic reforms of 1991-92, major fiscal incentives provided by the
Government of India and the State Governments, like, liberalization of external trade,
elimination of duties on imports of information technology products, relaxation of controls on
both inward and outward investments and foreign exchange, setting up of

 Export Oriented Units (EOU)

 Software Technology Parks (STP)

 Special Economic Zones (SEZ)

has enabled India to flourish and acquire a dominant position in world’s IT scenario. In order
to alleviate and to promote Indian IT industry, the Government of India had set up a National
Task Force on IT and Software Development to examine the feasibility of strengthening the
industry. Venture capital has been the main source of finance for software industry around the
world. In line with the international practices, norms for the operations of venture capital funds
have also been liberalized to boost the industry. The Government of India is also actively
providing fiscal incentives and liberalizing norms for FDI and raising capital abroad.

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Financial Assistance:

While the underlying theme of 2010 was that of steady recovery from recession, thanks
to the accelerated recovery in emerging markets, worldwide spending in IT products and
services increased significantly in 2011.

In 2011, India’s growth has reflected new demand for IT goods and services, with a major
surge in the use of private and public cloud and mobile computing on a variety of devices and
through a range of new software applications. High inflow of FDI in the IT sector is expected
to continue in coming years.

The inflow of huge volumes of FDI in the IT industry of India has not only boosted the
industry but the entire Indian economy in recent years. Foreign direct investment (FDI)
inflow rose by more than 100 per cent to US$ 4.66 billion in May 2011, up from US$

2.21 billion a year ago, according to the latest data released by the Department of Industrial
Policy and Promotion (DIPP).

This is the highest monthly inflow in 39 months. Foreign technology induction is also
encouraged both through FDI and through foreign technology collaboration agreements. India
welcomes investors in Information Technology sector.

Greater transparency in policies and procedures has made India an investor friendly
platform. A foreign company can hold equity in Indian company’s up to 100%.

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Research & Development:

To support Research & development in the country and promoting Start ups focused on
technology and innovation, a weighted deduction of 150% of expenditure incurred on in house
R&D is introduced under the Income Tax Ac. In addition to the existing scheme for funding
various R&D projects have been funded through new scheme like Support International
Patent Protection in Electronics & IT (SIP-EIT), Multiplier Grants Scheme (MGS).

The government has initiated the setting up of an Open Technology Center through NIC
aimed at giving effective direction to the country on Open Technology in the areas of Open
Source Solutions, (OSS), Open Standard, Open Processes, Open Hardware specifications and
Open Course-ware. This initiative will act as a National Knowledge facility providing
synergy to the overall components of Open Technology globally.

Regulations:

After the economic reforms of 1991-92, liberalization of external trade, elimination of

duties on imports of information technology products, relaxation of controls on both inward
and outward investments and foreign exchange and the fiscal measures taken by the
Government of India and the individual State Governments specifically for IT and ITES have
been major contributory factors for the sector to flourish in India and for the country to be able
to acquire a dominant position in offshore services in the world.

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 The major fiscal incentives provided by the Government of India have been for the
Export Oriented Units (EOU), Software Technology Parks (STP), and Special Economic Zones
(SEZ).

Challenges:

Cyber security and quality management are few key areas of concern in today’s
information age. To overcome such concerns in today’s global IT scenario, an increasing
number of ITBPO companies in India have gradually started to emphasize on quality to adopt
global standards such as ISO 9001 (for Quality Management) and ISO 27000 (for Information
Security).

Today, centers based in India account for the largest number of quality certifications
achieved by any single country. India aims to transform India into a truly developed and
empowered society by 2020. However, to achieve this growth, the sector has to continue to re-
invent itself and strive for that extra mile, through new business models, global delivery,
partnerships and transformation.

A collaborative effort from all stakeholders will be needed to ensure future growth of
India’s IT-ITeS sector. We will need to rise up to the new challenges and put in dedicated
efforts toward providing more and more of end-to-end solutions to the clients to keep the
momentum going. India is now one of the biggest IT capitals in the modern world and has
presence of all the major players in the world IT sector. HCL, Wipro, Infosys and TCS are few
of the household names of IT companies in India.

Future prospects:

Globalization has had a profound impact in shaping the Indian Information Technology
industry. Over the years, verticals like manufacturing, telecom, insurance, banking, finance
and lately the retail, have been the growth drivers for this sector. But it is veryfast getting clear
that the future growth of IT and IT enabled services will be fuelled by the verticals of climate
change, mobile applications, healthcare, energy efficiency and sustainable energy. The near
future of Indian IT industry sees a significant rise in share of technology spend as more and
more service providers both Indian and global target new segments and provide low cost,
flexible solutions to customers. By 2015, IT sector is expected to generate revenues of USD
130 billion (NASSCOM) which will create a transformational impact on the overall economy.

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IT spending is expected to significantly increase in verticals like automotive and healthcare
while the government, with its focus on e-governance, will continue to be a major spender.
However, to achieve this growth, the sector has to continue to re-invent itself and strive for that
extra mile, through new business models, global delivery, partnerships and transformation. A
collaborative effort from all stakeholders will be needed to ensure future growth of India’s IT-
ITeS sector. We will need to rise up to the new challenges and put in dedicated efforts toward
providing more and more of end-to-end solutions to the clients to keep the momentum going.

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PROCESS OF IT INDUSTRY

Now that you understand what it processes are and why they are so critical to business process
management, read about IT processes and BPM.

 Planning and Organization

 Implementing (Execution)

 Deliver and Support

 Monitor and Evaluation

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 CHAPTER 2
FUNCTIONAL AREAS OF INTERNSHIP

2.1 HR DEPARTMENT:

Identify the hiring needs:

The hiring process begins by identifying a need within your organization. This need
could vary from filling a vacated position, better managing a team’s workload, or expanding
the reach of organizational tasks. Positions are, in other words, either newly formed or recently
vacated.

Devise a recruitment plan:

Once an organization identifies a hiring need, it should begin recruitment. In the case of
newly formed positions, organizations should clearly identify how the new role aligns with its
goals and business plan. Organizations should also keep relevant internal teams and
employees apprised of the new position at each stage of the hiring process.

It’s important that all those involved in the hiring decision agree to the hiring process,
steps, and appropriate communication channels. Recruitment also includes strategizing how
to publicize the new position, both internally and externally; criteria for initial candidate
screening; what the interview process will look like; and who will conduct interviews.

Write a job description:

The hiring staff should start by generating a job description that includes a prioritized
list of job requirements, special qualifications, desired characteristics, and requisiteexperience.
The job description should also include information regarding salary and benefits.

Advertise the position:

Identifying highly-qualified potential candidates begins internally. Start, therefore, by

notifying current employees of the opening. Advertising the job may stop there, if you are
determined to fill the position internally. If, however, you are interested in external
candidates, you should include this information when you notify internally.

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 External publicity will likely consist of utilizing a combination of the company’s
website and social media platforms, job posting sites like LinkedIn, job fairs, industry
publications and events, local newspaper advertisements, and word-of-mouth recruitment.
Publicity will likely consist of utilizing a combination of the company’s website and social
media platforms and job posting sites like LinkedIn, industry publications, and localnewspaper
advertisements.

Recruit the position:

Beyond simple job posts, the hiring staff should reach out directly to desirable
candidates via LinkedIn, social media, and job fairs. Active recruitment will help generate
applications from potential candidates who are not actively searching for new jobs but may be
perfect for the available position.

Review application:

Your organization likely already has a mechanism in place to receive applications-

-via email, an applicant tracking system (ATS), etc. In many cases, the review process begins
with Human Resource representatives who review the applications and eliminate any candidate
who does not meet the minimum requirements for the position or the company more generally.
In other instances, the hiring team or hiring manager may prefer to review each application.
Once a batch of qualified applications are assembled, the hiring staff should review the
remaining candidates and identify those they want to interview.

Phone interview/initial screening:

Initial interviews typically begin with phone calls with HR representatives. Phone
interviews determine if applicants possess the requisite qualifications to fill the position and
align with an organization’s culture and values. Phone interviews enable organizations to
further pare down the list of candidates while expending company resources efficiently.

Interviews:

Depending on the size of the organization and hiring committee, one or several
interviews are scheduled for those remaining candidates. Interviews include:

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  Early interviews are typically one-on-one, in-person interviews between the applicants
and the hiring manager. Early interviews conversations typically focus on applicants’
experience, skills, work history, and availability.

 Additional interviews with management, staff, executives, and other members of the
organization can be either one-on-one or group interviews with the hiring committee.
They may be formal or casual; on-site, off-site, or online via Skype, Google Hangouts,
etc.

 Additional interviews are more in-depth; for example, in interviews between a

candidate and multiple members of the hiring team interviewer, each member of the
hiring team focuses on a specific topic or aspect of the job to avoid redundancy and
ensure an in-depth conversation about the role and the candidates qualifications and
experience.

 Note: at this stage, They will also inform the candidates you elect not to request an
interview that the search has moved forward and they are no longer under consideration.

 Final interviews often include conversations with the company’s senior leadership or a
more in-depth discussion with an interviewer from an earlier stage in the hiring process.
Final interviews are typically extended only to a very small pool of top candidates.

Applicant assistant:

Once the interviews are completed, or during their completion, company’s oftenassign
applicants one or more standardized tests.

These exams measure a wide range of variables, including personality traits,problem-

solving ability, reasoning, reading comprehension, emotional intelligence, and more.

Background check:

Your initial job posting should indicate that all candidates are subject to a background
check. Background checks review candidates’ criminal record, verify employment history and
eligibility, and run credit checks.

Some organizations also check social media accounts (Facebook, Twitter, etc.) to make
sure potential employees are likely to represent the company in a professional manner. Drug
testing may also be warranted, depending on the position.
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Decision:

After conducting background and reference checks, the hiring staff identifies their top
choice. The hiring staff should also select a backup candidate, in case the top choice declines
the offer or negotiations fail to produce a signed offer letter. In the event that no candidates
meet the hiring criteria, the hiring staff should determine whether or not to start the hiring
process over. If so, the hiring staff should discuss whether or not to adjust or alter the hiring
process in order to yield more favorable candidates.

Reference check:

Reference checks should verify any pertinent information shared by the candidate about
previous employment--job performance, experience, responsibilities, workplace conduct, etc.
A typical question to ask references is ―Would you rehire this person?‖

Job offer:

Once a top candidate is identified, the organization should extend an initial offer. The
offer letter should include the position’s salary, benefits, paid time off, start date, potential
severance pay, working remotely policy, included company equipment and other terms and
conditions of employment. Negotiations are likely to follow. Therefore, the hiring staff
should determine internally which elements of the offer letter are negotiable, and which are
not. It is typical for terms like salary, flexible work schedule, and working remotely to be
negotiable.

Hiring:

After negotiations, once the candidate accepts the job offer they are hired. An accepted
offer letter begins a process of filling out and filing paperwork related to employment.

On boarding:

Hiring a new employee does not conclude the hiring process. Onboarding your new
worker in a welcoming and professional way will help integrate them in a manner that lays the
groundwork for a long-term productive relationship between them and your company. A
welcome letter is strongly advised. From there, relevant management should reach out to the
employee before their start date to welcome them to the organization.

24
 Their work space should be prepared, cleaned, and equipped with the necessary
credentials and equipment before their first day. If an orientation is part of the onboarding
process, make sure your employee has a clear understanding of the expectations and scheduling
of those events. Lastly, consider assigning your new employee a mentor, which will help them
settle in to their new position and organization, and set them up for long term growth and
success.

Process:

2.2 FINANCE DEPARTMENT:

What does a finance department do?

A company's finance department has a fundamental role in making financial decisions

for internal and external affairs. Business activities depend on the competence of the finance
department, which is organized with specific roles and duties.

Finance department:

A finance department is the unit of a business responsible for obtaining and handling any
monies on behalf of the organization. The department controls the income and expenditure in
addition to ensuring effective business running with minimum disruptions. Besides the
traditional roles of handling the payroll, income and expenses, finance department
responsibilities also include economic analysis to improve key business strategies.
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What roles does the finance department have in a company?

A company's finance department has a fundamental role in making financial decisions

for internal and external affairs.

Business activities depend on the competence of the finance department, which is

organized with specific roles and duties. In this article, we discuss what a finance department is
and does, the roles within one and the skills you need to work in a finance department.

Provide information to management:

The finance department team provides critical information to the company's leadership
for effective management.

The department provides insights and feasibility reports that inform management's
judgments that are pertinent to the company's needs. For example, when launching a new
product in the market, the finance department's responsibilities may include supporting its
management with financial advice, relaying a funding plan and developing fallback measures.

Manage equity:

The finance department must efficiently manage the company's equity. A finance
department realizes a company's assets investment and optimization through calculated
business strategies to maximize profits.

The company's management uses finance information to understand and recommend the
company improve specific projects and measure the ongoing projects' success rate. The
department provides the company with periodic reports that show the awareness of business
investment opportunities.

Cash flow management:

The finance department ensures the adequate and timely provision of funds for the
business's operations.

It is also the department's role to ensure the company pays its debtors and suppliers on
time.

The department also coordinates the monitoring of income and expenditures.

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Risk management:

The department identifies, appraises and outlines risk mitigation measures for the
organization. It establishes risk control programs capable of predicting business ventures'
future performance to avoid exposing the enterprise to losses.

For example, providing forecasting reports showing all the possibilities of a recession or
inflation that might affect industry activities.

DEPARTMENT IN TWILIGHT SOLUTIONS:

Some of the departments that manages the finance of a company are:

(i) Accounting dept

(ii) Cost accounts dept

(iii) Audit dept

(iv) Financial planning & budgeting dept

(v) Cash department and

(vi) Credit department.

(i) Accounting department:

This department is under the charge of an accountant is responsible for keeping records
of each and every transaction involving any actual or book transfer of funds, i.e. of allitems of
income and expenditure.

This department also prepares final accounts and financial statements like Profit and
Loss a/c. Balance sheet. Annual Reports etc., at the end of the financial year after the
accounts have been audited by the auditors of the company.

(ii) Cost account department:

This department deals with all types of costing and various matters concerning the
financial problems in the area of manufacturing or production.

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(iii) Audit department:

This department carries on audit of accounting and financial records, detects the
discrepancies in the same and prevents and corrects errors and malpractices.

It examines each and every expense and tries to direct the attention of themanagement
towards the unnecessary and unauthorized expenditure.

(iv) Financial planning & budgeting dept:

The department is responsible for preparing plans designed to procure funds andtheir
optimum utilization. These plans are presented in the form of a budget.

A budget is a tool of planning as well as an instrument of control. Actual financialactivities

are controlled by this department by using the budget as the standard or norm.

(v) Cash department:

The department, under the charge of treasurer, receives all cash funds and makesall
disbursements on behalf of the company.

The treasurer also manages the issues of shares and debentures, and public
deposit etc.

(vi) Credit department:

The department also functions under the over-all charge of the treasurer.

It supervises all sales on credit and makes efforts towards timely collection of credit
policies of the company and collects information about the creditworthiness of the customers.

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BALANCE SHEET:

29
BAR GRAPH:

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 2.3 MARKETING DEPARTMENT:

A marketing department promotes your business and drives sales of its products or
services. It provides the necessary research to identify your target customers and other
audiences.
Depending on the company’s hierarchical organization, a marketing director, manager or
vice president of marketing might be at the helm. In some businesses, a vice president of
sales and marketing oversees both the marketing and sales departments with a strong manager
leading each department.
In Twilight IT Solutions the types of marketing involve to market their

products:

1. Traditional Marketing

Traditional marketing refers to brand promotion on offline channels that werearound before
the rise of the internet.

 Think billboards

 flyers

 radio spots

Because information wasn't as easily accessible and readily available, the

majority of traditional marketing relied on outbound tactics such as print, television ads,
and billboards.

2. Outbound marketing:

Outbound marketing refers to intrusive promotion, such as cold calling, emailblasts to

purchased lists, and print ads.

This marketing method is called "outbound" because it involves pushing a message out to
consumers to raise awareness on your products or services — regardless of consumer interest.

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3. Inbound marketing:

Inbound marketing, on the other hand, is focused on attracting customers rather than
interrupting them. The majority of inbound marketing tactics fall under digital marketing, as
consumers are empowered to do research online as they progress through their own buyer's
journey.

4. Digital marketing:

Digital marketing is the opposite of traditional marketing, leveraging technology that

didn't exist traditionally to reach audiences in new ways. This type of marketing encompasses
all marketing efforts that live online.

Businesses leverage digital channels, such as search engines, social media, email, and
websites to connect with current and prospective customers.

5. Search engine marketing:

Search engine marketing, or SEM, includes all strategies used to ensure your business
is visible on search engine results pages (SERPs). With SEM, you can get yourbusiness in the
number one spot when a user searches a particular keyword.

6. Content marketing:

Content marketing is a key instrument in inbound and digital marketingbecause it's one
of the best ways to attract your target audiences.

It involves creating, publishing, and distributing content to your target audience through
free and gated channels, such as social media platforms, blogs, videos, eBooks, and webinars.

7. Social media marketing:

With platforms like Face book, Instagram, LinkedIn, and Twitter, brands can
promote their business and engage with audiences on a more personal basis.

FACEBOOK ACCOUNT – https://www.facebook.com/TwilightSoftwares/

TWITTER ACCOUNT - https://twitter.com/Sales_Twilight

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LINKEDLN ACCOUNT - https://www.linkedin.com/company/twilight-softwares/
INSTAGRAM ACCOUNT - https://www.instagram.com/twilight_softwares/

However, with social media, two things are key to success:

 relevant content

 consistency

8. Video Marketing:

According to a 2021 , 87% of marketers say using video in their marketing strategy
has a positive ROI. Whether it's for your website, YouTube channel, email list, and/or social
media following, video can boost brand awareness, generate conversions, and close deals.

SALES:

Strategy.

Thinking strategically about competitive positioning in a defined territory is tablestakes

for any good sales manager.

But channel managers must take this capability one step further, coaching and
collaborating with distribution partners to build their own competitive strategies.

This requires a degree of knowledge of strategic planning processes that even themost
experienced sales managers may not have.

Finance.

The level of financial acumen required of an effective channel manager is substantially

higher than that of a sales manager.

Sales managers must of course be concerned with revenue targets, contract profitability,
currency fluctuations, and customer payment terms.

However, a channel manager needs to be able to keep track of all of the above in
addition to tracking demand forecasts, cash and inventory management, partner payment terms,
and the overall financial health of distribution partners.

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No of Employees in Marketing department:

Senior Digital marketing Executive – 4

Digital marketing Executive

Video Editing -1

Posters Creating -1

2.4 PRODUCTION DEPARTMENT:

Since our founding, Twilight Services has focused on maintaining the most thoroughly
trained & highly motivated service technicians in our industry. Our goal is to deliverthe highest
value in the marketplace through individualized service and sound solutions. We work
closely with our clients and management to generate mutual respect. Our core values are the
product of the work of our staff, all of which uphold these values.

Sodexo:

We developed a custom web application, for Sodexo Site Managers to provide an

overview of environmental & Engagement data related to their sites in real-time.The
application provides environmental and engagement performance indicators (as a site’s score)
to site managers that are calculated using the answers provided by them. Technology Stack:
Angularjs, Angular 8, Nodejs(sails), MySql, Azure.

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 Lenovo:

Twilight developing an exclusive platform which will outreach the market by offering an
intuitive web & mobile solution for Lenovo as listed below.

1. ISO application using .NET framework

2. Digital security system

3. Digital Work Instruction

4. Smart attendance system

Technology Stack: Angular 8 (material UI), Asp.net Core 2.0 (4.5 Framework),MS SQL Server

Truscale:

Truscale.io is a renowned cloud offering company based out of US who provide

dedicated Cloud solution offerings to enterprise level clients across the globe. Twilight is
Truescale's official partner working as an extended arm in supporting their clients needs and
deeds across AWS, Microsoft Azure, Google cloud.

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The production department in a business organization is that department which engages in the
manufacturing or production of goods for the business organization.

 The production department manufactures goods for the business which are
then sold in order to bring revenue for the business.

 The production department is also responsible for the designing of the goods
or products of the business which are sold to other businesses or to the general
public.

 Every aspect of production is controlled by the production department. By

controlling production, the department efficiently uses things such as labor,
machines and materials judiciously in order to prevent any wastage.

 The department improves on the products of the business by bringing changes

and innovations.

 The production department makes sure that it produces goods or products at

very low costs in order to maximize profit.

 The production department works in collaboration with the purchasing

department of the company in order to make sure that materials needed for
production are always available.

 The department also makes sure that the machines and equipment used in
production are serviced and properly maintained all the time.

Identifying Inputs, Scheduling Production, Minimizing Production Costs, Ensuring Product

Quality, Improve Existing Products, Create environment to be productive, Green production
by controlling pollution, flexible with market are all the roles of a production department.

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 CHAPTER 3

CONCLUSION:

Information Technology helps businesses, governments, and individuals increase their

efficiency and effectiveness. Rapid improvements in hardware and processing ability forces
consumers to purchase new, relevant technology. On a market level, this rapid turnover
creates demand. From a firm's perspective however, this can result in a lower customer
retention rate. Regardless, organizations are continuing to demand innovative technological
solutions, leaving room for new entrants, particularly those with a unique concept. Firms who
are able to find a niche market - or one with low competition - will find this industry attractive.
Barriers to entry remain high when entering existing markets though, therefore most potential
entrants will find the overall industry unattractive.

Whether it’s about turning your ideas into profitable software solutions or getting the
gen-y gung-ho about your fun idea – We provide high quality, cost effective and reliable
result oriented web applications to help you succeed inrapidly changing tech-driven markets.

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 CHAPTER 4

APPENDICES

REFERENCE:

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How Resource Allocations and Organizational Differences Explain Performance Variation,".
Organizational Science, 18(5), 763-780.

[2] Armbrust, M., Fox, A., Griffith, R., Joseph, A.D., Katz, R., Konwinski, A., Lee, G.,
Patterson, D., Rabkin, A., and Stoica, I., 2010. "A View of Cloud Computing,".
Communications of the ACM, 53, 50-58.

[3] Brynjolfsson, E., and Hitt, L.M., 1998. "Beyond the Productivity Paradox,".
Communications of the ACM, 41, 49-55.

[4] Byrd, T.A., Pitts, J.P., Adrian, A.M., and Davidson, N. W., 2008. "Examination of a Path
Model Relating Information Technology Infrastructure with Firm Performance,". Journal of
Business Logistics, 29, 161-187.

[5] Bharadwaj, A.S. 2000. "A Resource-Based Perspective on Information Technology

Capability and Firm Performance: An Empirical Investigation,". MIS Quarterly, 24, 169-196.

[6] Chakravarty, A., Grewal, R.,and Sambamurthy V. 2013. "Information Technology

Competencies, Organizational Agility, and Firm Performance: Enabling and Facilitating
Roles,". Information Systems Research, 24, 976 - 997.

[7] Cohen, J.F., and Olsen, K. 2012. "The impacts of complementary information technology
resources on the service-profit chain and competitive performance of South African hospitality
firms,". International Journal of Hospitality Management, 34, 245 - 254.

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