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AN ORGANISATIONAL STUDY ON KANDAVEL EXPORT

PVT LTD COMPANY,


TIRUPUR.
Summer training report submitted in partial fulfillment of the requirements for the awards of t
he degree of

MASTER OF BUSINESS ADMINISTRATION


OF
ANNA UNIVERSITY, CHENNAI

Submitted by

A.SIVARANJANI.
921518631077
Under the guidance of
Dr.R.MOHANASELVI. MBA.,M.Pill.,Ph.D

INSTITUTE OF MANAGEMENT STUDIES

RVS COLLEGE OF ENGINEERING AND TECHNOLOGY,


DINDIGUL – 624 005,
TAMILNADU

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RVS COLLEGE OF ENGINEERING AND TECHNOLOGY,

DEPARTMENT OF MANAGEMENT STUDIES

SUMMER TRAINING REPORT

AUGUST- 2019

This is to certify that the summer training report entitled

A STUDY ON SUMMER TRAINING IN


KANDAVEL EXPORT COMPANY PVT LTD,
TIRUPUR.
Is the bonafide record of summer training report done by,
A.SIVARANJANI.
Register No: 921518631077
Of MBA during the year 2019

Submitted for the Summer Training Project viva-voice examination held on

PROJECT GUIDE PROJECT COORDINATOR HEAD OF THE DIRECTOR


DEPARTMENT

CERTIFICATE
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This is to certify that Mr.A.SIVARANJANI(REG NO: 921518631077) is a bonafide student of RVS
COLLEGE OF ENGINEERING& TECHNOLOGY, Dindigul, has successfully completed the Summer Training
Report work as prescribed by the Anna University, Chennai, in the partial fulfillment of the Master of Business
Administration (MBA) Program for the academic year 2018-2020.

The Summer Training Report titled as “KANDAVEL EXPORT PVT LTD COMPANY”, TIRUPUR.

Project Guide Internal Examiner Director

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DECLARATION

I, the undersigned, hereby declare that the summer training report entitled, submitted by me to the Anna University,
Chennai, in partial fulfillment of the requirement for the award of degree of Master of Business Administration under
the guidance of Dr.R.MOHANASELVI. MBA.,M.Pill.,Ph.D

is my original work and the conclusions drawn therein are based on the material collected by myself.

The Report submitted is my own work and has not been duplicated from any other source. I shall be
responsible for any pleasure moment/situation.

PLACE: DINDIGUL A.SIVARANJANI.

DATE: 921518631077

I certify that the declaration made above by the candidate is true.

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ACKNOWLEDGEMENT

A successful Training Report is the result of team work and co-ordination that includes not only the group of
developers who put forth the ideas, logic and efforts but also those who guide them. So, at the completion of the
project, I feel obliged to extent my gratitude towards all those who made valuable contributions throughout my
training period.

I wish to my indebtedness to our Honorable Chairman Dr.K.V.KUPPUSAMY, RVS Educational Trust for
his valuable support and Opportunity to providing the Training Period.

I am thankful for all the knowledge, guidance and support imparted by our Principal Dr.R.SARAVANAN.
ME, Ph.D., who gave me invaluable knowledge during the project period.

In addition, I wish to convey deep sense of gratitude towards Dr.N.RAJESH KUMAR, MBA. M.Phil.,
Ph.D., Director, Institute of Management Studies.

At the end just as significantly, I would like to express my sincere thanks to my Project Guide
Dr.R.MOHANASELVI. MBA.,M.Pill.,Ph.D Assistant Professor and all the other staff members who have
provided me excellent knowledge and support throughout the training Period.

I wish to thank all the Faculty members for their continuous help to complete this project successfully on
time.

Finally I am very much thankful to my parents and friends for their continuous support.

STUDENT’S NAME& SIGNATURE

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TABLE OF THE CONTENT:

CHAPTER CONTENTS PAGE NUMBER


1 Introduction 7
2 2.1 Industry profile 11
2.2 company profile
2.3 objectives
3 3.1 production 15
3.2 human resource
3.3 marketing
3.4 Finance
3.5 quality
4 4.1 suggestions 30

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CHAPTER 1

INTRODUCTION OF INPLANT TRAINING


For any MBA student, a learning combination of theory and practice is an invaluable asset, as it helps in
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understanding the core principles of business by way of first hand experiences. This implant training is a stepping
stones, which will groom me for my future in the industrial world.

1.2 NEED
In-plant training provides the industrial exposure to the students how to face the industry once they put out
from the campus. The practical knowledge is essential for all students to get success in their job. Once the student
steps in to industry they should be ready to face competitive world with knowledge. The core competence area
extending its boundary daily as technologies. Job opportunity for students who has certificate on in-plant training is
high compare to non-train student, because the company will know that student’s knowledge will be busted by in-
plant training.

1.3 SCOPE
One objective of in-plant training is to help the student bridge the gap between academic theory and practical
application and allow you the opportunity to explore a career in any field. To obtain knowledge of the organization
structure and operations. To observe the conditions of the different departments and the opportunities those are
available. IN-plant training provides opportunity to interact with people who have the inside track and chance to
build network within industry. The main reason behind making a or researching this project is to know how the
management works out to their employees and their main motto is that-
 Achieve goals
 Gain a positive perspective
 Create the power to change
 Build self-esteem and capability
 Manage their own development

1.4 OBJECTIVES
 To get industry exposure.
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 To work under factory discipline.
 To understand the psychology of the workers, their habits, attitudes and approach to problems along with the
practices followed either at factory or at site.
 To get familiarized with various Design, Manufacturing, Analysis, Automation and Purchase, 5S, Six Sigma,
TPM, Materials, Machines, Processes, Product and their applications along with relevant aspects of Industry
management.
 To understand the scope, functions and job responsibilities in various departments of an organization.

1.5 LIMITATIONS
 Generally the organization does not allow outside to conduct any study of research work in the organization.
Therefore, get the project done in the organization was very difficult.
 The time span for the project was very short which was of two months, which itself act as constraint,
moreover, studying the guidelines and applied it practically with in such a short time span was a task of great
pressure.

1.6 INTRODUCTION OF GARMENTS


The Indian garments industry has an awesome existence in the Indian economy. It is the second largest
employer after the Agriculture. It is one of the largest in the world with a massive raw material and textiles
manufacturing base, Currently , it contributes about 14 percent to industrial production , 4 percent of the GDP , and
17 percent to the country ' s export eamings. Around 35 million people are directly employed in the textile
manufacturing activities. Indirect employment including the manpower engaged in agricultural based raw - material
production like cotton and related trade and handling could be stated to be around another 60 million, India has a
diverse and rich textile tradition. The origin of Indian textiles can be traced to the Indus valley Civilization. The
people of this civilization used homespun Cotton for weaving their garments, Excavations at Harappa and Mohan .

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1.2 INDUSTRY PROFILE

Garmenting is the process of manufacturing readymade garment. It is


the final link in the entire textile value chain, where processed fabrics are
converted into ready to wear apparels. readymade garment include shirts,
trousers, T-shirts, and jeans for men, women, and kids, and the garment is used
interchangeable with apparel. The domestic readymade garment is highly
fragmented and dominated by the unorganized player.
Among the various segments, women’s wear has witnessed the fastest
growth, reflecting the changing consumer base. India is emerging as a regional
sourcing hub. India , Sri Lanka and Bangladesh have helped in the emergence
of South Asia as the most preferred sourcing hub for apparels of all types.
The fragmented processing facilities and the reservation within the
garmenting industry had led to a highly fragmented garmenting industry in
India. So far, the Indian garment industry has successfully leveraged the
flexibility offered by the small production units. Buy fragmentation has also led
to lower productivity, lesser investment in technology, non-integrated supply

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CHAPTER 2

2.1 Profile of the company:

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CIN U18101TZ1998PTC008454

Company KANDHAVEL GARMENTS PRIVATE


Name LIMITED

Company Active
Status Kandavel Export company private limited
RoC RoC-Coimbatore Address : No,

Registration 8454
Number

Company Company limited by Shares


Category

Company Sub Non-govt company


Category

Class of Private
Company

Date of 22 June 1998


Incorporation

Age of 21 years, 2 month, 15 days


Company

Activity Manufacture of wearing apparel, except


fur apparel [this class includes
manufacture of wearing apparel made of
material not made in the same unit. Both
regular and contract activities are
included]

22A (2,3)Thanner panthal clony,


Velampalayam,Jupiter thottam road
Tiruppur-641607.
Factory : Velampalayam,Jupiter thottam road
Tiruppur-641607.

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2.2 HISTORY OF THE ORGANIZATION:

Kandhavel Garments Private Limited is a Private incorporated on 22 June 1998. It is classified as Non-govt company
and is registered at Registrar of Companies, Coimbatore. Its authorized share capital is Rs. 10,000,000 and its paid up
capital is Rs. 5,200,000. It is inolved in Manufacture of wearing apparel, except fur apparel [this class includes
manufacture of wearing apparel made of material not made in the same unit. Both regular and contract activities are
included]

Kandhavel Garments Private Limited's Annual General Meeting (AGM) was last held on 27 September 2018 and as
per records from Ministry of Corporate Affairs (MCA), its balance sheet was last filed on 31 March 2018.

Directors of Eastman Garments Private Limited are Nirmaladevi, Nachimuthu Chandran and .

Kandhavel Private Limited's Corporate Identification Number is (CIN) U18101TZ1998PTC008454 and its
registration number is 8454.

2.2 Listing and Annual Compliance Details:

Listing status Unlisted

Date of Last Annual General 27 September


Meeting 2018

Date of Latest Balance Sheet 31 March 2018


2.3 VISION:

Our vision is to become an iconic symbol of india best fashion apparel exporting firm latest technology and
continuously process.

2.4 MISSION:

Our mission is to provide good customer satisfaction by ensuring that their demands are met by our company.

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CHAPTER 3

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FIELD OF THE TRAINING:

3.1 PRODUCTION DEPARTMENT

Fabric Store

All the fabric rolls which arrive for the manufacturing of garments are kept in the fabric store.
The store is divided into 5 blocks having 2 racks each. There are total 10 racks for fabric and
lining storage. They are:

 Lining and shoulder pads


 Canvas for jackets & fusing
 Lining stock
 Premium & all black collection
 Pure wool collection
 Premium trouser collection
 Wool rich
 Mix collection
 New fabric collection

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The fabric is also segregated with by putting tapes on the rolls.

Tape colour Collection

Red Premium trouser collection

Orange Pure wool

Green Wool rich

Maroon Jacket

Yellow Exclusive

Blue Premium jacket

Black All black

Fabric Receiving
The fabrics are basically received from the Raymond‘s head office, Mumbai. The fabric is
checked here for width, length, shade and visible defects.

All the fabrics are given a code. This code is decided by the head office and the fabric is
received by that code only.

The received fabric is checked for the length and the details are recorded through checking. If
the fabric comes out to be less than as said, a letter is send for providing more fabric next
time.

The received fabric data is stored in piece card. The information on the piece card is:

 Fabric code
 Roll length
 Received date
 Supplier‘s signature

Trims Store
There is a block for trims storage. It includes threads, buttons, zipper, wash care label, brand
label. All these are imported from Mumbai.

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Cutting Department
The work of cutting department starts, when the track sheet and marker is issued by the CAD
and the fabric and lining is issued by the store.

Figure 11 Cutting Department Process Flow

Laying Of Fabric Face


To Face

The Marker Is Sent To


The Cutter For Cutting

Cutting Is Done

Numbering Of The
Different Parts

Fusing

Ready Cutting

Checking

Loading Into The Lines

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Laying
 The cut fabric from the store is sent to the laying table. The operator there
receives the fabric and lays it face to face. It is done manually. The operator
first spreads the perforated paper, and then the shell fabric is spread.
 The measurements are then checked for spreading the lining, the operator
brings the desired lining and spread it. Cello tapes are used for securing
the lining. These are rolled up and kept for cutting.

Cutting
The spread fabric is brought for cutting on the cutting table. Auto cutters are used for
cutting. The track sheet which moves with the fabric is seen for the marker. The operator
retrieves the marker which is generated in the cad department. The fabric is cut according to
that marker by checking the length and width of the fabric.

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Name Of The Machine Machine Qty

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Plain Machine : 459
Plain Machine (Auto) : 39
Over Lock ( 6 Thread ) : 3
Over Lock ( 5 Thread ) : 53
Over Lock ( 3 Thread ) : 6
Two Needle Machine : 47
Bar tacking Machine ( Computerized ) : 56
Feed Of The Arm : 22
Chain Machine : 8
Kansai Special : 16
Kansai Machine (Pkt Facing Attach) : 2
Kansai Machine (Loop Machine) : 6
Button Hole Machine : 2
Button Stitch Machine : 4
Snap Button Machine 22
Eyelet Machine : 67
Zigzag Machine 2
e Attached Machine 2
Loop Cutter Machine 20
Thread Sucking Machine 2
Ironing 30
Auto Stapling Machine : 2
Metal Detector : 1
Gas Boiler : 2
Generator : 1
Cutting Machine : 8
Thread Re-coning Machine 1
Thread Sucking Machine : 2
Cutting Table 3
Numbering Machine : 1
Vacuums Table : 30
Compressor 4

3.2 FINANCE DEPARTMENT

3.2.1 STATUATORY COST CONTROL ACCOUNTING RECORD (COTTON TEXTILE) RULE:

The government has prescribed cost accounting record rules for cotton textile industry in the year 1.7.1977. The
rules require maintenance of cost accounting records on a continuous basis.

The records are to be audited by a cost auditor every alternate year. The cost auditor has to submit the report to the
government.

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3.2.2 COST DATA:

Cost data are necessary to ascertain the product costs to exercise control at all levels and to accelerate the decision
making process. Cost data are generated:
• To comply with the requirement of statutory cost accounting records (cotton textile rules 1977).
• To prepare monthly cost and contribution statement as part of
• To prepare special reports aiding decision making
• To provide meaningful cost data, it is necessary to collect and then synthesis all relevant information uniformly
and consistently.

3.2.3 COST OF PRODUCTION:

Cost of production consists of material cost and cost of conversion. Therefore, the methods of cost finding
described under two headings, namely:

i. Determination of material cost

ii. Determination of cost of conversion

3.2.4 DETERMINATION OF MATERIAL COST:

In yarn production, cost of cotton, manmade fibre and packing material constitutes material cost. Material cost forms
a major segment of variable cost. Therefore, correct determination of material cost is crucial in cost accounting.

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3.3 HUMAN RESOURE DEPARTMENT
Human Resource Department in Garments is involved in different types of human res Garments related activities.
Here are the activities of HR development in Garments as follows:
1. Recruitment
2. Training and Development
3. Compensation
4. Performance Appraisals
5. Employee garment fare
6. Rewards and Punishments
7. Retirement and Termination Benefits

Employees are important to any organization in fact there are employees which give a certain image to an
organization so the role of HR becomes all the more important. The functions performed by this department at
garment discussed below.
HIRING, ORIENTATION, TRAINING AND SEPARATION OF PERSONNEL

An important function of the department is to hire new workers and employees as and when needed. It has set
criteria for required skills for different jobs. After hiring people, it briefs them about the organization and its
policies. Codes of conduct their responsibilities and facilities. It also arranges for the proper training of newcomers so
that they are able to perform effectively and efficiently as soon as possible. Another important function of the HR
department is to allocate work force for different departments and shops according to the need, for the smooth
running a company requires right people on hand at the right time and in the right place.

MAINTENANCE OF ALL RECORDS OF PERSONNEL

It maintains all the records and personal profiles of the people coming in, working and going out. Such
records help the management in finding out the right person for a job. If a person has left the organization it can
always call him back and negotiate for the key job and work.

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ATTENDANCE, TIME KEEPING, LEAVE RECORD AND RECORD OF SOCIAL SECURITY

The HR department is also responsible for maintenance of records of employee’s attendance. It is important
because sufficient number of workers is on daily wages. So if an employee is absent his pay is accordingly
deducted. The department also has leave record of the permanent employees. If they take benefit of the allowed
leaves per month, their pay is not deducted, however afterwards they are penalized by deduction of pay.
Another basic purpose of social security is to provide a minimum level of income for retires their survivors, and their
dependents, as for the permanently disabled. The program also provides hospital and medical
payments. GARMENTS ever social security benefits vary depending upon how long a worker has contributed to the
organization. To maintain all the relevant record and decide accordingly the extent of benefit to be allowed to a
worker is the responsibility of personnel department.

HANDLING OF ALL MATTERS RELATING TO PERSONNEL

HR department also deals with the complaints of the employees arising from the working conditions or from
the decision made by the lower level managers and supervisors. Typically grievances arise when a worker feels that
he has been passed over for promotion, is not getting a fair share of overtime or is being asked to work too much
overtime.
Such problems are first of presented to immediate supervisor of the employee, if he is unable to resolve, then the
problem goes to manager and if even then the issue is not settled, then it human resource manager, who with discuss
the problem with director and tries to reach to solution.
PERSONNEL COUNSELLING

Employees are human beings and they need to be treated accordingly. When an employee is in trouble at work
or at home, he appreciates the helpful attitude of coworkers and organization itself. One he is out of trouble, he is
more committed to work and the organization. Therefore personnel department also takes care of employees personal
problems, so that they could work to their full potential.

DECISION MAKING

The decision making system is important for an organization, if it is to succeed. Customarily there are two extremes:
                                   I.      Centralized decision making
                                   II.      Decentralized decision making
           

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At GARMENTS it was strongly felt that the organization should follow the centralized system. Chairman and
Directors are all in all in the organization. Even routine and daily affairs are to be approved from the
Directors. Managers have little power to make decisions.
            On the positive this system gives effectiveness and the top management knows everything going on. He has
utmost control over the functions, he is responsible for.
But on the opposite the argument is that no one person can oversee and control all the work, particularly when
organization is very large. In such care, he should assign some of its authority and resistibility to the managers.
3.4 MARKETING DEPARTMENT

They have two marketing departments


1.         Local marketing department
2.         Export marketing department

Export categories
 European Market
 Australia
 Far East
 Middle east
 Europe
 North America
 South America
 Africa
 Australia

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COMPANY MARKETING MIX

By marketing mix of an organization GARMENTS mean, what company offers to the customer i.e.
company's products, what price it charges for the product. How the product reaches to customer and how company
promotes the image of the product. One can easily understand that all this depends upon the product, company is
offering and nature of the organization itself.

GARMENTS are an organization which is in the business of cloth for quite long time now. It has started printing of
grey cloth in 1967. For this purpose it has established a printing unit. Here GARMENTS discuss about printing of
grey cloth.
PRODUCT MIX

 By product mix GARMENTS mean what products are being offered by the company. GARMENTS print all
types of designs for various needs of the customers. It also produces customized products. All colors are used
commonly.
 As far as GARMENTS is concerned, at present all types of textile products. 30 percent material of the textile
products is purchased from local vendors and rest of 70 percent is imported largely. The Products carries
beautiful designs.
 A more prominent, courageous and competitive step taken by the management is to offer products in 12
different colors. This has given an edge to GARMENTSover competitors.
 Currently GARMENTSis also working on an extra ordinary design.

PRICING POLICIES

The management of GARMENTS is all aware of the fact that, the most of the population of India could earn
only enough to make both ends meet. Moreover the textile products it makes are mostly used by lower middle class
and lower class in terms of income.

Taking these facts into consideration, management prices its products such that, they are easily affordable for the
customers. As for as per meter price is concerned; it is purely on market and profit basis. Lastly, cost has been
accumulated and addition of desired profit sets the price. The prices of all textile products are in range from Rs.20 to
Rs.200 per meter. While exclusive products are available at different prices.

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 It is a known fact that in 1993 there has been steep increase in prices, and for many people it had become
unaffordable to buy products despite immense need. There has been monopoly of the some competitors and
they charged prices of their own choice.

 In Such circumstances, the management of GARMENTS saw an opportunity to full fill the demand of the
exploited people it launched its products in 1995 with a price difference of 30%, as compared with the
competitors. At present there is healthy difference prevailing as for as price is concerned.

 As stated earlier the management wants to makes its products affordable to more and more people. The basic
intention behind this objective is to capture as large a market share as possible. Which will give economies of
scale, and this ensures its ever increasing profits.

 The management also makes it binding on its local sale shop that it sells products to customers at announced
prices. So that each customer is treated equally and showed satisfied. This adds to good image and good will
of GARMENTS.

DISTRIBUTION POLICIES

 For local Sale


 Manufacturer
 Wholesalers
 Retailer
 Customer
 For Local Sale but by using the Own Shop Facility
 Manufacturer
 Own Shop
 Wholesalers
For Export

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 Manufacturer
 Commission Agent (Home)
 Commission Agent (Host)

Importer

It means the connections between manufacturer and customers are wholesalers, retailers, commission agents
and middlemen. Therefore company takes great care in selecting the connected parties. All matters regarding
connected parties are settled through the Sales and Marketing Departments. GARMENTS has many permanent
customers in Tamilnadu . Some exclusive items are directly sold to permanent importers on order. These items are of
extremely high quality.

SELECTION POLICIES FOR MIDDLEMEN

Middlemen are the link between manufacturer and the wholesalers; as far as GARMENTS is concerned, it has
evolved criteria for selection of middlemen. So marketing department considers following aspects.

 Sales potential of the area


 Number of existing middlemen in that area
 Financial position of the applicant
 Past experience
 Storage capacity
 Location of the out let
 Reputation of the applicant in the area

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3.5 QUALITY DEPARTMENT

Quality Management at GARMENTS is very particular about improvement and maintenance of quality. For this
purpose, they have established a well-equipped department heaving quality control laboratory, for which separate
staff and experts have been hired.

QUALITY CONTROL PROCESS

Their process of quality control starts from the suppliers and ends at customer. As GARMENTS does not have
their own weaving unit, they have to purchase material (yarn) from the open market. They start quality control right
from the purchase of yarn, chemicals, dyes and other materials. For this purpose, inspection is made to see whether
the purchased material is up to required quality standard or not. If not, it is rejected. If accepted, it is then given to
weavers who weave the cloth only for GARMENTS here also weaving process is continuously examined to have
woven cloth of required quality standard.

 Inspection is also made at the arrival of woven cloth to the GARMENTS, i.e., whether the cloth is woven
with required specifications or not.
 Dyes and chemicals are also examined for their brands, proper combinations, quality, colors and other
characteristics.
 Inspection for quality standards is made throughout the step by step manufacturing process, especially during
grey inspection for weight, width and blend ratio.
 During Kier Scouring and Rope Bleaching, checking is made for whiteness and PH. During mercerizing,
absorbency is checked.

SAMPLING

GARMENTS uses sample of products to check the quality and the product to be produced in bulk.

QUALITY STANDARDS

A Garments is following different quality standards for domestic and export products.
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DOMESTIC PRODUCTS

Garments has its own quality standards for its domestic products. They continuously try to maintain and
improve these standards.

EXPORT PRODUCTS

For export products, they have to follow the quality standards as specified by the customer. If they are
exporting to Japan, then they have to meet their requirements and if they are exporting to Europe, then they have to
follow European standards. They can make minor adjustments in quality as required by the customers.

STATISTICAL QUALITY CONTROL

GARMENTS is using charts (mostly bar charts) for the purpose of statistical quality control to whether there
is improvement needed and where it is needed.

ISO 9000 CERTIFICATION

The management, management represents and management coordinators are working very hard to achieve
standards. They have also worked for the certification of the ISO 9001 certificate.

“QUALITY IS DSM GARMENTS FUTURE”

GARMENTS is a unique versatile organization and is dedicated to the continuous improvement in producing
different types of processed fabrics by providing excellent services through motivated employees who are dynamic
team of people GARMENTS ensure that the products are produced according to the customer requirement and
expectation. GARMENTS is renowned in the local and international market for its excellent services, timely
delivery of quality finished products to their valued customers. GARMENTS philosophy of continuous
improvement relies on intensive training programs, regular meeting discussions, which emphasize the employees’
direct involvement GARMENTS aim is to respond the customer’s ever changing needs in the most efficient way.

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CHAPTER 4

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REVIEW OF LITERATURE

What is made-to-measure?

Process overview of MTM tailoring

History of Made-To-Measure garments

First MTM implementation

Quality

Quality Management system

8D

What is made-to-measure?
Made to measure typically refers to clothing that is sewn from a standard-sized base
pattern. A tailored suit is a common example of a made-to-measure garment. The fit of a
MTM garment is expected to be superior to that of a ready-to-wear garment, because ready-
to-wear garments are constructed to fit each customer individually, However, made-to-
measure items are seen by many to involve less workmanship than bespoke or ―custom-
made‖ garments, as MTM garments always involves some form of standardization in the
patterning and manufacturing processes, whereas a bespoke garment is made entirely from
scratch based on a customer‘s specifications. Typically, a MTM garment will be more
expensive than ready-to-wear garment but cheaper than a bespoke one. (B, 2013)

 What is tailoring & bespoke to make a garment?

The term bespoke is derived from the fact that originally the tailor‘s customer bespoke‘ (or
told) his tailor the exact specification for their suit.

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Process overview of MTM tailoring
To order a MTM garment, the customer‘s measurements are taken by a MTM retailer.
Then a base pattern is selected that most closely corresponds with the customer‘s
measurements. The garment is constructed from this altered pattern. The primary benefits to
the customer of MTM clothing are that the garment will be well-fitted to the customer‘s
body and the customer may have the opportunity to customize fabric and other detailing. The
primary disadvantage of MTM is that customer must wait up to several days for the garment
to be sewn and delivered. A typical price mark up for a MTM item is 15% over the price of
its ready-to-wear counterpart. MTM retailer often travel intentionally meeting clients in
cities, providing samples of the latest materials and styles. Unlike bespoke garments, which
traditionally involves hand sewing, MTM manufacturers use both machine and hand sewing.
(vignesh, 2013)

MTM also requires fewer fittings than bespoke, resulting in a shorter wait between
customers measurement and garment industry. MTM is also sometime referring as a
personalize tailoring. (vignesh, 2013)

History of Made-To-Measure garments


Pre Ready-to-wear era
In early 20th century, garment were stitched based on individual measurements only women
provided clothing for their families either by marking it themselves or with the assistance of
seamstresses. Men of the upper classes went to tailor for individually fitted garments. Class
distinctions were well defined by clothing as the garments made by professional
seamstresses and tailors were fitted and styled differently from those made in the home. At
that time, the process of going to a shop to buy pre-made garments was limited to sailors,
who purchased roughly constructed garments called slops.(vignesh, 2013)

Post Ready-to-Wear era


By the 1920s, most clothing was available as ready-to-wear products sold through catalogues
such as Montgomery ward or in the nascent urban department stores (in the USA). The
modern age of apparel production had begun. Historian Claudia Kidwell describes this
evolution from custom-made to
ready-to-wear clothing as the ―democratization of clothing‖. Class distinctions based on
clothing abated somewhat as relatively inexpensive ready-to-wear clothing, which often fit
better than home- made became readily available for purchase.

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Chepter5

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SUGGESTION
The following suggestions are offered to improve export performance of readymade
garment industry in Tirupur.
It is suggested that the government and the association of the exporters may arrange to
open evening colleges of fashion and garment technology to facilitate the exporters to study
fashion technology, which will help to introduce new fashions in the readymade garments.
It is inferred from the study that the majority of the readymade garment units depend on banks
and financial institutions to borrow the required funds. Therefore, the government both at centre
and state should facilitate the required funds to the exporters with low rate of interest and to
instruct the banks and financial institutions to minimize the formalities to grant loans to the
exporters.
CONCLUSION

The disappearance of WTO quota regime in textiles and garments has sent waves of joy among
the textile and readymade garment fraternity of India and at the same time ending of quota has
unleashed severe competition in the international market. Survival of the fittest shall become the
rule of the game and the Indian readymade garment industry whose quality and volume of
business shall have to brace itself and go for rapid modernization, timely delivery and broad
basing its export basket and market. The exporters in the study area cannot manage today's
business with yesterday's mindset, methods, and strategies. Even as the entire world is changing
at a break-neck speed - India can be no exception -the exporters have to change in the most
visible and demonstrative manner so as to reach out to customers and deliver value to them.
Now, the greatest challenge before the readymade garment industry is to live up to the growing
market expectations and sustain growth with profitability.

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