“THE IMPACT OF LEAD SOURCE ON SALES”

Summer Internship Project Report

Submitted in Partial fulfilment of the requirement for the award of

POST GRADUATE DIPLOMA IN MANAGEMENT

(PGDM)

Submitted to
Prof. Harshad Salvi

MANAGEMENT INSTITUTE
OF
LEADERSHIP AND EXCELLENCE
Wagholi, Pune

Submitted by:
Vishnu P. Fondekar
PRN No: 20170209060102
Specialization - Marketing
2017-19

I
 DECLARATION

I, Mr. Vishnu Pandurang Fondekar, studying in the second year of

POST GRADUATE DIPLOMA IN MANAGEMENT (PGDM) at
Management Institute for Leadership and Excellence, Wagholi,
Pune, hereby declare that I have completed the Summer Internship
Project titled “The Impact of Lead Source on Sales” as a part of the
course requirements for POST GRADUATE DIPLOMA IN
MANAGEMENT (PGDM) Program. I also declare that the work
undertaken by me is original and has not been copied from any
sources. I further declare that the information presented in this
project is true and original knowledge and has not been submitted
to MILE or any other Institute for any other examination.

(Signature of the Student)

Date:

Vishnu P. Fondekar

PRN No.: 20170209060102

II
 ACKNOWLEDGEMENT

I would like to thank the Management Institute for Leadership

and Excellence (MILE) for providing me chance to work with
SeisoTech Pvt. Ltd.

I would like to express my gratitude to Mr. Dhananjay

Mandlecha, Managing Director and of sales and marketing
department SeisoTech Pvt. Ltd. For his constant guidance and
support which helped in successful completing my summer
internship project.

Finally, I would like to express my thanks to the entire team at

SeisoTech Pvt. Ltd. for giving me chance to interact with them,
who took time from their busy schedules in order to acquaint me
with the business and enhance my knowledge in order to
provide optimum results.

Name: Vishnu P. Fondekar

PRN: 20170209060102

III
 TABLE OF CONTENTS

Sr. No. Index Page No.

1. Title of Report 1

2. Executive Summary-Max 2 pages 2-3

3. Company Profile 4-6

4. Product / Service Profile 7-9

5. Lead Source and its Impact on Sales 10-22

6. Conclusion 23-24

7. Learnings
7.1 Long Term Learnings 26
7.2 Short Term Learnings 26

8. Recommendations 27-28

9. Background study 29-31

10. Appendices 32

11. References 33

IV