AN INTERNSHIP REPORT ON

“INNOVATIVE RETAIL CONCEPT PVT LTD”

Submitted By

VINAY B

1CR22BA116

Submitted to

VISVESVARAYA TECHNOLOGICAL UNIVERSITY, BELAGAVI

In partial fulfillment of the requirement for the award of the degree of

MASTER OF BUSINESS ADMINISTRATION

UNDER THE GUIDANCE OF

Internal guide
External guide
Prof. Uma Lakshmi K, Asst
Mr. Girish Singh , Asst General
Prof, CMRIT, Bangalore
Manager, Innovative retail concept
private Ltd, Bangalore

DEPARTMENT OF MANAGEMENT STUDIES AND RESEARCH

CMR INSTITUTE OF TECHNOLOGY

#132 AECS LAYOUT, KUNDALAHALLI, BENGALURU

BENGALURU-560037.

Batch: 2022 – 24
COMPANY CERTIFICATE
CERTIFICATE BY THE COLLEGE
 DECLARATION

I, Vinay B bearing USN 1CR22BA116 hereby declare that the internship

study conducted at Innovative retail concept private Ltd, Bangalore is
record of independent work carried out by me under the guidance of Prof.
Uma Lakshmi K faculty of M.B.A Department of CMR Institute of
Technology, Bengaluru. I also declare that this report is prepared in partial
fulfillment of the university Regulations for the award of degree of Master of
Business Administration by Visvesvaraya Technological University, Belagavi.
I have undergone an internship study for a period of four weeks. I further
declare that this report is based on the original study undertaken by me and has
not been submitted for the award of any degree/diploma from any other
University /Institution.

Place: Signature of the Student

Date: 1CR22BA116
 ACKNOWLEDGEMENT
The satisfaction & euphoria that accompany the successful completion of
any task would be incomplete without the mention of people who made it
possible because “Success is the abstract of hard work & perseverance, but
steadfast of all is encouragement guidance”. So I acknowledge all those
whose guidance and encouragement served as a beacon light & crowned our
efforts with success.
I would like to express my sincere thanks to Dr. Sanjay Jain, Principal
of CMR Institute of Technology, Bengaluru for his valuable support and
guidance throughout the course of Internship Report.
I am extremely grateful to Dr. Sandeep Kumar M, Head of the
Department of Management Studies and Research, for his co-operation and
encouragement.
I express my deepest gratitude and sincere thanks to Prof. Brijesh Singh for
the valuable guidance throughout my Internship Report.
I am highly indebted to Prof. Brijesh Singh, Internship Coordinator, who
has been source of inspiration to me and has extended his fullest support
throughout the Internship duration.
I also thank all the staff members of MBA Department for their help
during the course of my Internship Report.
Last but not the least I thank my parents, family members & friends,
for their continuous and great support and encouragement throughout my
organization study.

VINAY B
 TABLE OF CONTENTS

CHAPTER CHAPTER PAGE NUMBER

NUMBER

INTRODUCTION ABOUT THE ORGANISATION & INDUSTRY 1

1

ORGANIZATION PROFILE 7
2

McKINSEY’S 7S FRAMEWORK AND PORTER'S FIVE FORCE MODEL 22

3

SWOT ANALYSIS 33
4

ANALYSIS OF FINANCIAL STATEMENTS 38

5

LEARNING EXPERIENCE 45
6

BIBLIOGRAPHY 48

ANNEXURES
 LIST OF TABLES

TABLE NO. PARTICULARS PAGE NUMBER

1 TABLE SHOWING INCOME STATEMENT 38

2 TABLE SHOWING CASH FLOW STATEMENT 39

3 TABLE SHOWING PER SHARE RATIOS 40

4 TABLE SHOWING MARGIN RATIOS 41

5 TABLE SHOWING RETURN RATIOS 42

6 TABLE SHOWING MARGIN RATIOS 43

7 TABLE SHOWING BALANCE SHEET 44

 LIST OF GRAPHS

GRAPH NO. PARTICULARS PAGE NUMBER

10
 LIST OF CHARTS

GRAPH NO. PARTICULARS PAGE NUMBER

1 CHART SHOWING INCOME STATEMENT 38

2 CHART SHOWING CASH FLOW STATEMENT 39

3 CHART SHOWING PER SHARE RATIOS 40

4 CHART SHOWING MARGIN RATIOS 41

5 CHART SHOWING RETURN RATIOS 42

6 CHART SHOWING MARGIN RATIOS 43

7 CHART SHOWING BALANCE SHEET 44