A PROJECT REPORT ON

A STUDY OF CUSTOMER SATISFACTION

TOWARDS PATANJALI PRODUCTS
Submitted for the partial fulfillment for degree of

BACHELOR OF BUSINESS ADMINISTRATION

From

KUMAUN UNIVERSITY, NAINITAL ,UTTRAKHAND

SUBMITTED BY:

MANPREET KAUR

BBA VI SEMESTER

ROLL NO. : 181295250005

SUBMITTED TO:

MR. JAGJEET SINGH

EDUCITY INSTITUTE
MAJHOLA, KHATIMA (US NAGAR)
(Affiliated to Kumaun University)
 ACKNOWLEDGEMENT
This extensive endeavor, bliss and euphoria that accompany the successful
completion of task that would not be completed without the expression of
gratitude to the people who made it possible. I take this opportunity to
acknowledge all those who guided, encouraged and helped me in winding up
this project.

I am very thankful to my guide Mr. jagjeet Singh who gave me guidance

throughout my Project completion. I would like to extend my feelings of
gratitude towards my mentor for his constant guidance, support and correcting
where I was wrong.

Last but not the least; I would like to extend my deep sense of gratitude and
thanks to my Parents, Friends and God in successful completion of this project.

MANPRRET KAUR

BBA VI SEM

ROLL NO: 181295250005

 DECLARATION
I, MANPREET KAUR, a student of EDUCITY INSTITUTE , MAJHOLA ,
KHATIMA (US NAGAR) hereby declare that this project Report is the record
of authentic work carried out by me during the academic year 2021 and has not
been submitted to any other university or institute towards the awards of any
degree .An attempt has been made by me to provide all relevant and important
details regarding the topic to support the theoretical advice with concrete
research evidence. This will be helpful to clean the fog surrounding the various
aspect of the topic. I hope that this project will be beneficial.

MANPRRET KAUR

BBA VI SEM

ROLL NO: 181295250005

 CERTIFAICATE
This is to certify that Manpreet Kaur, a student of BBA VI Semester has completed his/her
Project Report titled “A STUDY ON CONSUMER PREFERENCE TOWARDS
HERBAL PRODUCTS WITH SPECIAL REFERENCE TO “PATANJALI” &
“HIMALAYA COMPANY”” assigned by BBA Department under my supervision.

It is further certified that he/she has personally prepared this report that is the result of his/her
personal survey / observation. It is of the standard expected to BBA student and hence
recommended for evaluation.

HEAD OF DEPARTMENT SUPERVISOR

 TABLE OF CONTENT

CHAPTERS PAGE NO.

1. INTRODUCTION 1-2
AYURVEDA- AN INTRODUCTION 1
INDUSTRY PROFILE 2
2. COMPANY PROFILE – PATANJALI 3-13
PATANJALI YOGPEETH 4
ENVIRONMENTAL ANALYSIS USING PESTLE 6
SWOT ANALYSIS 7
ISSUES MARKETING NEEDS TO RESOLVE 11
3. COMPANY PROFILE HIMALAYA 14-23
AYURVEDA AT HIMALAYA 14
OVERVIEW 15
GLOBAL STRATEGIES 17
PRODUCTS 18
SWOT ANALYSIS OF HIMALAYA 22
4. REVIEW OF LITERATURE 24-26
5. OBJECTIVES OF THE STUDY 27
6. RESEARCH METHODOLOGY 28-29
7. DATA ANALYSIS AND INTERPRETATION 30-40
8. FINDINGS 41
9. CONCLUSION 42
10. LIMITATIONS OF THE STUDY 43
11. SUGGESSTIONS 44
12. BIBLIOGRAPHY 45
13. QUESTIONNAIRE 46-47