CUSTOMER SATISFACTION OF CAVINS MILKSHAKE IN

UTHAMAPALAYAM TOWN.

A Project Report Submitted to Partial fulfillment of the

Requirement for the Award of the Degree

Bachelor of Commerce (Banking)

BY

G. UMAMAHESHWARI
(Reg. No: 18UCB27)

Under the guidance and supervision of

Mrs. H. ANIS FATHIMA,

M.Com (Finance), SET, (Ph.D)
Assistant Professor

DEPARTMENT OF COMMERCE (BANKING)

HAJEE KARUTHA ROWTHER HOWDIA COLLEGE
(An Autonomous Institution Affiliated to Madurai Kamaraj University, Madurai)
UTHAMAPALAYAM -625 533.
Theni District.

APRIL-2021
 CERTIFICATE

This is to certify that the thesis entitle “CUSTOMER SATISFACTION

OF CAVINS MILK SHAKE IN UTHAMAPALAYAM TOWN” Submitted

by G. UMAMAHESHWARI (Register No: 18UCB27) for the award of the

Degree of BACHELOR OF COMMERCE (BANKING) is based on the

result of research work carried out of his under my guidance and supervision.

This is the original work of the candidate. In my opinion this work is worthy for

submission for the award of the Degree of Bachelor of Commerce (Banking).

Head of the department Signature of the Guide

Viva-voice examination was conducted on __________________________at

Hajee Karutha Rowther Howdia College (Autonomous), Uthamapalayam.

External Examiner
 DECLARATION

I hereby declare that the thesis entitle “CUSTOMER SATISFACTION

OF CAVINS MILK SHAKE IN UTHAMAPALAYAM TOWN” is a record

of first hand research work done by me under the Supervision and Guidance of

Mrs. H. ANIS FATHIMA, Assistant professor, Department of Commerce

(Banking), Hajee Karutha Rowther Howdia College (Autonomous),

Uthamapalayam-625533 and is my original work and it has previously formed

the basis for the award of any degree, diploma, associate ship, fellowship or

other similar titles.

Place: Uthamapalayam

Date: [G. UMAMAHESHWARI]

 ACKNOWLEDGEMENT

First of all, I thank Lord Almighty for his blessing and to giving me the
golden opportunity to do this project work successfully.

I wish to thank Janab S. SENTHAL MEERAN, President of our college.

Our Sincere thanks to Hajee. M. DARVESH MOHIDEEN, B.Sc., Secretary

and Correspondent of our college, who gave me a good life through admitting in
our college.

I take this a great opportunity to express my heartfelt thanks our

Management Committee and our Principal Hajee. Dr. H. MOHAMED
MEERAN, M.A., M. Phil., Ph.D who provided me all the facilities throughout
the life of this project.

I would like to express my sincere thanks to Head, Department of

Commerce (Banking) Mrs. N. THAHIRA, M.Com., M. Phil., (Ph.D).Who
allowed me at the right time to get the practical exposure.

I thank my Guide Mrs. H. ANIS FATHIMA, M. Com (Finance), SET,

(Ph.D.), who gave me the valuable guidance which enabled me to complete the
project report successfully.

I also thank to all the staff members of the Department of Commerce

(Banking) for their support in completing this project. I also thank my family
members and my friends those who help me to the complete this project.

[G. UMAMAHESHWARI]
 CONTENTS

Page
Chapter CONTENT
No

1 INTRODUCTION 1

2 PROFILE OF THE COMPANY 4

3 PRODUCT PROFILE 8

4 OBJECTIVES OF THE STUDY 11

5 METHODOLOGY 12

6 DATA ANALYSIS AND INTERPRETATION 15

7 FINDINGS 52

8 SUGGESTIONS 53

9 LIMITATIONS 54

10 CONCLUSION 55

11 BIBLIOGRAPHY 56

12 QUESTIONNAIRE 57
 LIST OF TABLES
TABLES
NAME OF THE TABLES P. NO
NO
1 RESPONDENTS PREFERENCE OF MILKSHAKE 16
RESPONDENTS OPINION ABOUT USING BRANDED
2 18
MILKSHAKE
RESPONDENTS OPINION ABOUT USING FLAVOURS
3 20
OF CAVIN'S MILKSHAKE
4 REASON FOR USING CAVIN'S MILKSHAKE 22
RESPONDENTS PREFERABLE WEIGHT OF CAVINS
5 24
MILK SHAKE
AWARENESS OF CAVIN'S MILKSHAKE BY THE
6 26
RESPONDENTS
RESPONDENTS YEAR OF USING CAVIN'S
7 28
MILKSHAKE
RESPONDENTS OPINION ABOUT QUALITY OF
8 30
CAVIN'S MILKSHAKE
RESPONDENTS OPINIONABOUT PRICE OF CAVIN'S
9 32
MILKSHAKE
RESPONDENTS OPINION ABOUT CONSUMING
10 34
CAVIN'S MILKSHAKE
BUYING FREQUENCY OF CAVIN'S MILKSHAKE PER
11 36
DAY
12 PURCHASING POINT OF CAVINS MILKSHAKE 38
RESPONDENTS ABOUT AVAILABILITY OF CAVIN'S
13 40
MILKSHAKE
ALTERNATE BRANDS PREFERRED BY
14 42
RESPONDENTS
RESPONDENTS NEED ANY CHANGES IN CAVIN'S
15 44
MILKSHAKE
RESPONDENTS OPINION ABOUT CHANGES NEEDED
16 46
IN CAVIN'S MILKSHAKE
RESPONDENTS OPINION ABOUT RECOMMENDING
17 48
CAVIN'S MILKSHAKE TO OTHERS
SATISFACTION LEVEL OF RESPONDENTS USING
18 50
CAVIN'S MILKSHAKE
 LIST OF CHARTS
CHART
NAME OF THE CHARTS P. NO
NO
1 RESPONDENTS PREFERENCE OF MILKSHAKE 17

RESPONDENTS OPINION ABOUT USING BRANDED

2 19
MILKSHAKE
RESPONDENTS OPINION ABOUT USING FLAVOURS
3 21
OF CAVIN'S MILKSHAKE
4 REASON FOR USING CAVIN'S MILKSHAKE 23

RESPONDENTS PREFERABLE WEIGHT OF CAVINS

5 25
MILK SHAKE
AWARENESS OF CAVIN'S MILKSHAKE BY THE
6 27
RESPONDENTS
RESPONDENTS YEAR OF USING CAVIN'S
7 29
MILKSHAKE
RESPONDENTS OPINION ABOUT QUALITY OF
8 31
CAVIN'S MILKSHAKE
RESPONDENTS OPINIONABOUT PRICE OF CAVIN'S
9 33
MILKSHAKE
RESPONDENTS OPINION ABOUT CONSUMING
10 35
CAVIN'S MILKSHAKE
BUYING FREQUENCY OF CAVIN'S MILKSHAKE PER
11 37
DAY
12 PURCHASING POINT OF CAVINS MILKSHAKE 39
RESPONDENTS ABOUT AVAILABILITY OF CAVIN'S
13 41
MILKSHAKE
ALTERNATE BRANDS PREFERRED BY
14 43
RESPONDENTS
RESPONDENTS NEED ANY CHANGES IN CAVIN'S
15 45
MILKSHAKE
RESPONDENTS OPINION ABOUT CHANGES NEEDED
16 47
IN CAVIN'S MILKSHAKE
RESPONDENTS OPINION ABOUT RECOMMENDING
17 49
CAVIN'S MILKSHAKE TO OTHERS
SATISFACTION LEVEL OF RESPONDENTS USING
18 51
CAVIN'S MILKSHAKE
Introduction
Company Profile
Product Profile
Objectives
Methodology
Findings
Suggestions
Conclusions
Bibliography
Questionnaire
Data Analysis
and
Interpretation