MEDIA AND INFORMATION LITERACY (MIL)

QUARTER 1 WEEK 5

Name: ____________________________ Grade & Section: ________________ Date: ___________

Topic: Different Media Types and Media Convergence
Learning Competencies & code: Compare and Contrast how one particular issue or news is
presented through the different types of media (print, broadcast, online) - MIL11/12TYM-IIId-10

Concept/Short Input:

Types of Media

Print Media - media consisting of paper and ink, reproduced in a printing process that is
traditionally mechanical.

Broadcast Media - media such as radio and television that reach target audiences using airwaves as
the transmission medium.

New Media - content organized and distributed on digital platforms.

The Concept of Media Convergence

Media Convergence- is the merging of mass communication outlets – print, television, radio, the
Internet along with portable and interactive technologies through various digital media platforms.
Media convergence is the blending of multiple media forms into one platform for purposes of
delivering a dynamic experience. Technologically rich societies have entered the digital age, and
media industries are grappling with new opportunities – and threats – afforded by what is called
“convergence”. Media people tend to get very excited about convergence, because it holds so much
promise. The melding together of different media, incorporating new personalized services is both
impressive and overwhelming. 

The adoption of high-performance computers, shift to digital platforms, and creation of high-speed
computer networks have brought us new ways of doing things. Old barriers of time and space are
practically eliminated. You can view, hear, or read virtually anything, anywhere, anytime. The old
definitions that provided separation between Radio, TV, Cable, Newspapers, and Film have gone
(or are going）forever. The 1990’s brought ownership convergence, creating media conglomerates
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like Disney, Viacom, and Sony. From the consumer view, the Internet has recently changed our
favorite delivery systems – Newspapers now provide video, TV offers interactive chat, and radio has
web-cams. 

With 3G telephony, mass media companies can include consumer technologies such as mobile

phones and videogames. We’ve blurred the lines between info-tainment, promo-tainment, and edu-
tainment, and now it’s hard to separate intrapersonal, interpersonal, and mass communication. These
changes represent a seismic shift in the way we view communication, and are typically referred to as
“Convergence”（”media” is implied). 

Activity 1: Type of Media

Directions: Below are lists of media formats, identify each media format, and placed it in the
category where they belong. Then, share your idea on how these media formats are presented in
public
Media formats: books, newspaper, television, YouTube, magazines, social network, radio,
mimeograph, newsletter, cellphone, journals, film/movie

Type of Media Media Formats Compare/Contrast how

issues are presented

Print

Broadcast

New Media

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Activity 2: Media Convergence
Direction: Using the matrix below, fill up the second and third columns: The second row serves as an
example.
Media Convergence in Platform Specific Example
Communication Social Network Facebook, Instagram, functionality
of social media

Communication

Education

Advertisement /
Commercial
News

Entertainment

Activity 3: Essay
Direction: Write brief 250- to 300-word answers to the question below.
Question Answers
What is meant by the term
media convergence with
regard to technology, and
how did it affect the
everyday life of people?

Reference:
1. Teaching Guide for Senior High School Media and Information Literacy

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 2. https://ololadeganiyualabi.wordpress.com/2014/03/11/the-concept-of-media-convergence/

This worksheet is exclusive for DepEd Digos City Division use only. We welcome any comments
for the improvement of this material. Please email to cyril.espanol@deped.gov.ph for your
suggestions.

Prepared by:

Engr. Cyril C. Español

Teacher II, Senior High School in Digos City

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