Homework 1 - English For Business

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Five Ways to Rethink

the Business Model -


Panaderia Santa
Luisa

English For Business 01


Team Members
- Baglietto Rojas, Jeniffer Del Rosario (N00050929)
- Jacinto Choquehuanca, Bruce Byrone (N00251734)
- Hermoza Gaspar, Jackeline Karolina (N00258444)
- Lopez Melendez, Angel Alexis (N00246468)

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1.MISSION
We are a company dedicated to the elaboration of bakery
and pastry products. We are committed to our customers
to provide them with products of great quality and flavor,
with a friendly and timely service.

ABOUT 2.VISION
THE Our purpose is to be one of the best bakeries on the
market, encouraging the care of the environment. We
offer our customers the best we have, complying with the

COMPANY
best quality, honesty and responsibility. We work with
effective workers to move the company forward, all
united.

Mission, Vision & Company Values 3.VALUES


Respect each other
Honesty
Cordiality
Traditional bread
In our portfolio we have:
- Pan de sal, Pan dulce, Panecillos de trigo,
Pan de yuca, Pan frances, Pan ciabatta, Pan
d yema, etc.

Get to know some of


our products
Cakes and snacks
In our catalog of cakes, we have:
- Torta de vainilla, Torta de choco profiterol,
Torta de lucuma, Soufle de chirimoya, among
others.
In our sweet snacks we have:
- Alfajores, Brownies, Cheesecake de fresa,
among other snacks.
CASE STUDIES English For Business 05

We present the case studies, where we will apply


the rethink ideas

1. Smooth out price oscillations as much as possible 4. Do more to blend physical and digital
experiences

2. Help shoppers feel safe 5. Prioritize what customers say they care about

3. Reinforce shoppers' embrace of digital media


Smooth out price oscillations as much as possible
The pandemic has skyrocketed prices and wreaked havoc on supply chains.

Our process improved in


The challenge for us, then, is to use the many supply chain forecasting and pricing optimization tools at your disposal to
minimize, buyers are likely to recognize and trust companies that demonstrate they are doing a better job keeping low
prices steadily.

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Help shoppers feel safe
We have seen that customers will select experiences that enhance security.

Our process improved in


As a result, many hospitality venues now publicly state how long their rooms remain empty between occupations. Similary,
shortly after the pandemic hit, Chipotle Mexican Grill partnered with Grubhub to expandits last-mile delivery, adding a
stamp to each package of food to assure customers that it had not been tampered with. Customers can also request
contactless delivery.

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Reinforce shoppers' embrace of digital media
It is clear that consumers will continue to experiment with newer channels, such as mobile and the online stores.

Our process improved in


PwC's consumer survey shows how e-shopping has suddenly accelerated. Before the pandemic, only about 9 percent of
consumers bought their food exclusively online. Now, 35 percent buy food online or by phone, and 63 percent of other
consumers buy more food online. Half of all consumers use social media and 56 percent watch TV Commercials more than
social medias.

English For Business 08


Do more to blend physical and digital experiences
Consumers still value physical locations for the sensory and social experiences they offer.

Our process improved in


In the PwC Global Consumer Insights survey, 49 percent of shoppers said their in-store purchases had increased or stayed
the same since the onset of COVID-19. And consumers say they are willing to pay higher premium prices for emotional
connections. Our latest, pre-pandemic survey, showed that 47 percent of those surveyed, shopped at the store at least
once a week. E-commerce retail sales in the second quarter of 2020 grew more than 44 percent year-on-year. For
example, in June 2020 consumers bought 50 percent less in Berlin, Hamburg, Cologne, Germany and 75 percent less in the
West End of London than a year ago, according to German and British retail associations.
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Prioritize what customers say they care about
Businesses must transcend price, quality, and availability by prioritizing intangibles that consumers deeply care about.
PwC's consumer survey confirms this.

Our process improved in


At no point in our 11 years of research have we seen so much uniformity in consumer desires for transparency,
sustainability, cleanliness, community life, and social conscience. In a separate survey of consumers of US residents.
However, others are highly sensitive to consumer changes and are showing they have the agility to respond quickly to
what they see. Very few still lack the data insights and supply chain flexibility to change course as quickly as consumers
have shown they can.

English For Business 10


THANKS

English For Business 11

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