Pioneers in Global

B2B Lead Generation

47+ Million Global IT and B2B Contacts
Europe’s largest fully permission based email marketers that specialise
in targeting B2B EMEA decision makers directly via their inbox.

eMedia offers a fast, effective global

lead generation solution; enabling
you to access multiple markets
through one point of contact.
Largest Fully Owned Database Globally
• UK: 3.54 Million
• DACH: 3.79m
• Benelux: 1.22m
• France: 929,000
• Nordics: 339,000
• Spain: 180,000
• Italy: 111,000
• Russia: 10,000
• Africa: 871,000
• ME: 2.2 Million
• North America: 24.5 million
• APAC: 8.85 Million
• LATAM: 1,2 million
Highly Engaged Audience
• Three times the engagement rate of our
competitors (Return Path 2016)

• A regular calendar of 21 industry-specific

bulletins across five lines of business

• Content delivered in 13 languages to

provide a fully localised reader experience
Our Clients
 Two Approaches, Maximum Exposure
• Your lead generation campaign will be promoted via both our subscription email bulletins and our
experienced, localised in-house telemarketing teams.

• This generates engagement from audiences which prefer both push or pulled information/content.

• Our fully opted-in email bulletins are a fantastic tool to market specific products or content to a
wide audience.

• By doing this we maximise exposure of

not only your content, but also your
brand, ensuring that even those who do
not meet the lead criteria will be aware
of your campaign.
Lead Generation Process
Step 1 Step 2
Define lead criteria Email broadcast to relevant audience

Step 3 Step 4
Contact details are collected along Contact receives requested
with any other requested information content

Step 5 Step 6
Leads are nurtured with follow-up Qualified leads are delivered via
content or reminder emails secure spreadsheet or
uploaded directly to your CRM
Example of copy

Front copy Back end

Summarise of the asset written by Landing page where eMedia gather all details
copywriters
Telemarketing Services
Capabilities
• Local based, in-house Telemarketing Team
• Only target opt-in subscribers from our databases
• Ability to handle several hundred leads a month
• Qualification & profiling replicates online lead generation
Process
• emedia and client agree target audience and lead qualification
• Approved TM script to ensure lead quality high
• Lead with client asset to stimulate initial conversation
Lead qualification criteria
• Lead qualification criteria agreed between client and emedia
• Only subscribers who verbally request to receive whitepaper move forward in process
• Each lead then qualified to agree lead criteria
• Asset executed via email
• All qualified leads then passed to client via CSV, Template or Auto-Upload
 Products 1/2

MQL Lead HQL Lead Multi-Touch Engagement

Generation Generation Target buyers with multiple assets to uncover highly-
engaged users
Email led global lead generation solutions. Stimulating interest High Quality, global lead generation solutions stimulating
from target buyers in their preferred business language interest from target buyers with a project

KEY CLIENTS KEY CLIENTS KEY CLIENTS

HPE / SAP / Cisco / Dell HPE / SAP / Cisco / Dell Oracle
 Products 2/2

Trial Downloads Account Based Marketing Install Base

Downloadable free Software Trails for interested target buyers Strategic solution for Enterprise Marketers. Highly-targeted to Install Bases to displace competitor
Account-based targeting to hit the whole buying team. and win market share

KEY CLIENTS KEY CLIENTS KEY CLIENTS

Adobe Marketing Cloud / Adobe Marketing Cloud / HPE / SAP / Dell
HPE / SAP
HPE / SAP / Dell
Case Studies
Click on the logos below to find out more about how emedia has collaborated
with companies like yours
 emedia UK
3rd Floor
18 Mansell Street
London
E1 8AA
United Kingdom
T. +44 (0) 203 701 5673