}

Comparative chart

Subject: Concierge and public relations

Teacher: Iván José Ocampo Rodríguez

Student : Mirna Llaquelin Perez

Group : Tu51
 The importance of the public relations area in hotels.
The importance of Public Relations and its Dissemination are fundamental tools;
They help to build and promote the image of a company, as well as its institutional
positioning. It must be clear that to achieve these objectives it is necessary to take
care of relations with the community, the administration, pressure groups, opinion
leaders and the press. Advising companies about the design and application of
communication strategies that are adapted to their different audiences and that,
therefore, have a positive impact on their business results, is the objective that
every Public Relations Consultant pursues all this at a lower cost.

Any company or organization can use a Public Relations service to announce

relevant issues: the launch of new products or services, opening of an
establishment, dissemination of upcoming events, promotion of web sites,
discoveries, conducting awareness campaigns that arouse interest. of public
opinion and that they provide an excellent institutional image, etc. That is why
Public Relations is so important.

Comparative chart where you point out the differences between the
concierge area and the public relations area.

Public relations Concierge

Apply all the information in a They apply the procedures

multitude of communication related to the services requested
tools at the arrival, stay and departure
of the guests in health the
establishment.
They are responsible for assisting They are responsible of
or supporting the commercial and coordinating the services and give
operational efforts of the hotel, information that is provided to the
pointing out to guests the guest during their stay.
services and facilities available to
the hotel and attending
personally to each one, if possible
Present their messages to They present all the information to
external audiences the guests.

They work with public opinion They work with what the guest
requires.

Highlights the services and Highlight’s hotel services and

facilities that the hotel has external services