CSR ACTIVITIES OF MAJOR COMPANIES-COCA COLA

WHAT IS CSR
Corporate social responsibility, or CSR is a management concern where a company
combines and includes its social and environmental concerns with their business
operations and interaction with stakeholders. It is a company’s mutual relationship
with the society, communities and environment. It is generally understood as the way
in which a company achieves a balance of economic, social and environmental
essentials.
Triple bottom Line approach is a diversion from the Pyramid of CSR that prioritizes
the responsibilities associated with CSR into four groups:
1. Philanthropic Responsibility
2. Economical Responsibility
3. Ethical Responsibility
4. Legal Responsibility
Philanthropic: Done for the genuine interest in the wellbeing of the society. This
responsibility requires the business person to do some things which stem from
generosity towards the community that they exist in.
Economical: Keeps in mind the interests of the stakeholders (employee, community,
government), upliftment of the immediate society (external publics)
Ethical: Obedience and Respect towards the interpersonal norms, practises and
principles adhered to by the society, and for mutually peaceful coexistence.
Legal: Fulfilling the need to be a socially responsible, humane organisation in order to
gain recognition in the eyes of the government, submission to the law and order.
These are ordered from the most pressing to the least. It means a company can be
expected to behave philanthropically only when it has satisfied the other three.
The Triple bottom line approach on the other hand, works on the assumption that the
corporation is morally obligated, and thus has social responsibilities. It focuses on
sustainable activities and, and advocates that any organization should weigh its
activities on three scales- economic sustainability, social sustainability, and
environmental sustainability.
Economic activities must be more persistent in nature, and must be long term in
nature. A company that gives a short term economic boon, but long term disaster, does
not last for long in the market or the eyes of the publics.
Social activities are those that give priority to precedence on the balance of economic
power in the society. In the phase of a competitive atmosphere, companies should not
fail to provide a congenial atmosphere for the masses, where all can succeed. It is
better for a whole society to thrive than a single society to thrive alone.
To quote Mukesh Ambani “A company that makes billions (of people) happy is better
than a company that makes billions (of dollars)”
Environmental sustainability stems from the factor that resources are infinite and need
to be spent judiciously. Too much of degradation of resources will replenish resources
for the future generation.
The need for CSR in today’s times

 It helps in the financial growth and prosperity of the business.

 It gains the support both form the internal and external publics.
 It gains the support from the community which is indispensable during times of
crisis.
 It gains the recognition and visibility that is need for it to become popular
 Eventually it gains brand loyalty, and favour from a large segment of people
 It increases production, with an eye for quality than quantity.
 Employees feel the need to work for a humane organisation, that works for the
communities’ welfare.
 It achieves the respect in the government eyes as the oversight by regulatory
bodies decreases, and the reduce curfews and relax their involvement in the
operations.
 It is an excellent promotional tool that not only decreases the operating cost-
directed towards publicity and sales promotion- but also acts as a mutual bond
of goodwill between the company, the societies, communities and the
environment.
CASE STUDY
COCA-COLA:
Coca-Cola is an aerated/carbonated fizzy drink that was produced by the Coca-Cola
company. Originally intended as a patent medicine, it was invented in the late 19th
century by John Pemberton and was bought out by businessman Asa Griggs Candler.
It was his marketing antics that made the company a very famous and successful
brand, which dominated the world soft-drink market throughout the 20th century.
Although initially made out of kola nuts (caffeine source) and coca leaves, the current
formula of Coca-Cola is a top trade secret.
The Coca-Cola Company has occasionally introduced other cola drinks under the
Coke name. The most common of these is Diet Coke, along with others including Diet
Coke Caffeine-Free and Coca-Cola Vanilla, and special versions with lemon, lime,
and coffee. Based on Interbrand's "best global brand" study of 2015, Coca-Cola was
the world's third most valuable brand. In 2013, Coke products were sold in over 200
countries worldwide, with consumers downing more than 1.8 billion company
beverage servings each day.
CONTROVERSIES FACED BY THE BRAND IN INDIA
In a number of districts of India, Coca Cola and its subsidiaries were accused of
creating severe water shortages for the community by extracting large quantities of
water for their factories, affecting both the quantity and quality of water. Coca Cola
has the largest soft drink bottling facilities in India. Water is the primary component
of the products manufactured by the company.
This led to a number of public protest towards the non-eco-friendly moves by the
company throughout India, among several Indian citizens and NGO’s. Protests against
the Coco Cola factories have taken place in a number of districts including:
Mehdiganj (near Varanasi), Kala Dera, near Jaipur, Thane district in Maharashtra; and
Sivaganga in Tamil Nadu.
In 1999, the Hindustan Coca-Cola Beverages Private Limited, a subsidiary of the
Atlanta based Coca-Cola company, established a plant in Plachimada, in the Palakkad
district of Kerala, southern India. With the license from the Village council the
productions began in 2000. from the Coca Cola drew around 510,000 litres of water
each day from boreholes and open wells. For every 3.75 litres of water used by the
plant, it produced one litre of product and a large amount of waste water. The protests
by villagers from Plachimada, outweighed the strength of the popular global MNC. As
a result, they have managed to ‘temporarily’ shut down Coca-Cola’s local bottling
plant. As of early 2007, the factory had remained closed for a number of years and a
combination n of community action and legal redress was aimed at permanent closure.
In April 2003, the Perumatty Grama Panchayat (Village Council) refused renewal of
Coca-Cola’s licence to operate on the grounds that it was not in the public interest to
renew the licence, because of the acute water scarcity at the Perumatty Village.
Series of events that followed in Plachimada Debacle:
THE PLACHIMADA STORY

 March 2000 – Factory established

 April 2002 – Agitation by the villagers commences
 March 2003 – Village Council refuses to renew licence
 May 2003 – State government stays the Village Council decision
 Dec 2003 – Kerala High court upholds the Village Council’s decision
 21 Feb 2004 – The Government ordered the company to stop drawing ground
water.
 12 March 2004 – Coca Cola company suspended production
 29 March 2004 – Village Council refused to renew licences saying company
had failed to meet conditions to:
1. stop using ground water;
2. demonstrate that its products were safe,
3. prove the non-toxicity of its solid waste

 3 April 2004 – Irate villagers blocked tanker lorry taking water, police curfew
 April 2005 – A High Court Division Bench allows appeal by Coca Cola,
permits the company to draw 500,000 litres of water per day, license renewal
granted.
 1 June 2005 – Company approaches the High Court again as the Village
Council did not renew the licence.
 6 June 2005 – Village Council informs the company about renewal for three
months after which they have to remit the fee.
 17 August 2005 – Protest by A group of activists from Yuvajana Vedi youth
following police curfew.
 19 August 2005 –order f stoppage of production at the Plachimada factory The
Kerala State Pollution Control Board for not complying with pollution control.
 15 September 2005 – Kerala State Government lends its support for the people
against the company
 November 2005 – Village Council files against the latest High Court order in
the Supreme Court
 4 Jan 2006 – Village Council reissued a licence to the company for three
months but laid out thirteen conditions, the first that the company shall not use
groundwater from Perumatty Panchayat for industrial purposes, or for
producing soft drinks, carbonated beverages or fruit juice
 June 2006 –pro-active action against Coca Cola, led by Kerala state officials.
 10 August and 11 August 2006: The Government of Kerala, State Food
(Health) Authority, respectively, banned the manufacture and sale of Coca-
Cola in the State
 September 2006 – High Court of Kerala set aside the orders of the
Government of Kerala and the State Food (Health) Authority
CONTROVERSY IN OTHER COUNTRIES:
United states of America:

 United States v. Forty Barrels & Twenty Kegs of Coca-Cola:

In 1906, Harvey Washington Wiley was the first commissioner of the Food and
Drug Administration (FDA). This was when the Pure Food and Drug Act was
passed by the congress. Companies with harmful components and misleading
claims came under the fire of FDA. In 1903, Coca-Cola had already started
using spent coca leaves (contained trace amounts of cocaine) and had dropped
the claim that it cured headaches. However, Wiley believed that caffeine even
in small amounts was dangerous as it was also consumed by very young
individuals. So, in 1909, he ordered the seizure of 40 barrels and 20 kegs of a
Coca-Cola shipment.
 Escola v. Coca-Cola Bottling Co: In 1944, Plaintiff Gladys Escola was a
waitress in a restaurant. She was putting away glass bottles of Coca-Cola when
one of the bottles spontaneously exploded in her hand. She suffered a deep
five-inch cut, which severed the blood vessels, nerves, and muscles of the
thumb and palm of the hand.
 Health Effects: The use of caffeine posed dangers of caffeine toxication in
young ages and the amount of sucrose that it contains leads to diabetes and
obesity.
 Environmental issues: Ground water depletion in several villages in India-
leading to scarcity and drought-these villages together protested against the
brand of their use of useful ground water, which made the company shut down
their production in many parts of the country.
 Marketing issues: In 2001, Coca-Cola reportedly paid Warner Brothers, a unit
of Time Warner $150 million for the exclusive global marketing rights to at
least one Harry Potter movie and subsequently enticing children to drink more
soft drinks, a move criticised by the Centre for Science in the Public Interest.
 Investments and operations in apartheid South Africa: Coca-Cola entered South
Africa in 1938 and, after the beginning of the official white South African
government's policy of apartheid or "separate development" beginning in 1948,
the company grew rapidly.
Coke employed 4,500 workers, operating under the racially segregated
housing, workplace, and wages, and was one of the largest employers in the
country.
In 1982 in South Africa, black workers asked the community to boycott Coke
until the company agreed to recognize and bargain with their union, raise its
workers' low wages, and share information on who controls their pension fund.
 Animal testing controversy: In 2007, PETA criticized the company for funding
invasive experiments on animals including one study in which experimenters
cut into the face of chimpanzees to study the animals' nerve impulses used in
the perception of sweet taste.
As a result, the Coca-Cola Company announced it would no longer conduct/
directly fund laboratory experiments on animals unless required to do so.
 Spain: Coca-Cola and Catalan language: In Catalonia, there has been
controversy regarding Coca Cola's refusal to print its labels in Catalan.
THE CSR ACTIVITIES BY COCA-COLA ON A GLOBAL LEVEL
In St. Louis: Coca Cola has joined hands in cleaning up the Mississippi river.
The coca cola has devised a closed looped system which is a first for the
company and the Living Lands and Water. This procedure includes
volunteering to collect recyclables and other debris along the Mississippi River,
to sorting the materials so they can be recycled into new items including new
Coca-Cola plastic bottles.

California Transparency in Supply Chain act: Respect for human rights is

fundamental to the sustainability of The Coca-Cola Company and its
subsidiaries. Company is committed to ensure that people associated with the
businesses and connected to the supply chains are treated with dignity and
respect. The Coca-Cola Company’s Human Rights Policy and Supplier
Guiding Principles prohibit the use of all forms of forced labour, including
prison labour, bonded labour, military labour, slave labour and any form of
human trafficking.
Supply Chain: The sequence of processes involved in the production and
distribution of a commodity.
As part of recent efforts, the Company implemented policies and enhancements
to identify risks deeper in the supply chain, collaborated with peer companies
to support an industry-wide resolution against forced labour. It conducted
supplier trainings focused on the topic and became a founding member to
advocate for the “employer pays principle.”
To highlight the message against forced labour and human trafficking, the
Company collaborates with peer companies through the industry group AIM-
PROGRESS to deliver supplier trainings. AIM-PROGRESS is a forum of Fast
Moving Consumer Goods (FMCG) manufacturers and common suppliers,
assembled to enable and promote responsible sourcing practices and
sustainable supply chains.
Thailand: During recent trainings in Thailand in 2016, AIM-PROGRESS
included specific sessions on addressing human trafficking risks. The 2016
training in Thailand included an afternoon workshop on managing migrant
labour to reduce the risk of human trafficking.
During the Floods in Thailand: Coca Cola through its Reunite, Relieve and
Rebuild Thailand campaign has announced that commercial advertising for all
Coca Cola brands will be put on hold and committed advertising space will be
devoted to raising money and mobilising volunteers to help the Thai Red Cross
and Habitat for Humanity's relief and rebuilding efforts.

South Africa WASH: Water, sanitation and hygiene (WASH) is an important

part of educational curriculum. Lack of WASH training and clean and
maintained facilities poses health and environmental risks for students and
communities. This issue can contribute to absenteeism, particularly for students
in countries such as South Africa, where school girls are also responsible for
taking care of siblings that fall ill.

At this outset, in South Africa, through the Coca-Cola Africa Foundation’s

RAIN Water for Schools project, The Coca-Cola Company and its partners are
working to address these needs with WASH and HIV/AIDS training that is
tailored to the needs of each school.
USAID and WETCOM together have conducted WASH and HIV/AIDS
training in 45 schools across four provinces in South Africa, reaching 40,000
students. Educational materials also have been donated to the Department of
Basic Education to be incorporated into the curriculum.

Ireland: Ireland, a Coca-Cola community project is showing that youngsters

are also keen to learn traditional skills, passed down through generations, and
not just in social media or video games.

In the tiny island community of Inishbofin, off the coast of Connemara in

County Galway, the population of just 175 people is enthused by a Coca-Cola
funded project to involve young islanders in the ancient craft of wooden boat-
building.

The Coca-Cola Thank You Fund, granted €10,000 to Inishbofin Community

Project that helped young people on the island develop their life skills. This
included learning the age-old craft of building currachs — traditional wooden-
framed boats that have been made in this part of Ireland for centuries.
Middle East and North Africa (MENA REGION): Some of the most
promising young entrepreneurs from the Middle East and North Africa are in
the United States for a training session at a prestigious University. Some are
high-tech innovators, and others are passionate about environmental work. But
all of them have spent or are spending, (as in the case of 2017 MENA
Scholars), a summer at Indiana University’s Kelley School of Business because
they have a business idea that they believe can change their countries for the
better.

Since 2012, the U.S. Department of State and The Coca-Cola Company have
collaborated to give hundreds of these up-and-coming entrepreneurs an
intensive curriculum, expertise and vast network with which to develop their
ideas and share knowledge. Up to 100 applicants are selected for the program
yearly based on both public voting forums and selections by the program team.

This year, out of 4,500 applicants, 94 more have just made their way to
Indiana. The goal for them, after an intensive month of teaching and teamwork
is to leave with new perspectives and valuable insights they can take back to
Algeria, Egypt, Jordan, Morocco, the Palestinian territories, Saudi Arabia and
Tunisia.

China: Around 6 a.m. on June 24, a massive landslide buried a mountain

village of 62 homes in Maoxian County in Southeast China’s Sichuan
Province, killing 10 people and leaving more than 93 missing.
At the same time, the Coca-Cola system in China activated its “Clean Water
24” emergency mechanism by utilizing its distribution networks close to the
affected area.

Turkey: There are two major projects in Turkey that of solar energy panela
and that of building a stronger community for refugee youth.

The Green Economy Village Project in Turkey was part of a New World
Program implemented by the local Clean Energy Foundation (TEMEV) as part
of a partnership between UNDP and The Coca-Cola Foundation. The
partnership contributes to the UN Sustainable Development Goals (SDGs) on
water, sanitation and empowerment of youth and women. The New World
Program began as an expansion of Every Drop Matters, a partnership between
the UNDP and Coca-Cola that lasted from 2007-2013.

The second move was dedicated towards the refugees in Turkey

A special National Sovereignty and Children’s Day festival at the Balat Tarik
Us Public School in Istanbul brought together 500 youth from different
cultures, including Turkish students and Syrian refugees, on April 23 as part of
the #3.2.1Move! youth empowerment program led by Coca-Cola Icecek.

The school was renovated to create a space for community activities. The
program aims to contribute to lives of disadvantaged students by supporting
schools in these regions with sports equipment and materials for physical
education. It has so far reached more than 90,000 children in 130-plus public
schools in 16 Turkish cities.

Nigeria: Coca-Cola’s #5by20 initiative as a special effort to thank mothers

who have worked hard in raising their children.
More than 25 million people live in Lagos and, according to The World Data
Bank statistics, 62 percent of Nigerians live on less than $1.25 per day. This
part of the world faces extreme poverty, political instability, limited access to
education and inadequate healthcare services.

Coca cola’s initiative here was to provide training in business skills so that
even the women would be financially sound and sufficient and would mainly
be able to fund their children’s education.

Africa: The Coca-Cola Africa Foundation is committed to helping to address

the issue of “Achieving Inclusive Growth” and addressed one of our most
pressing priorities – ensuring that Africa’s bright future brings benefits that can
be enjoyed by all, and that no one is left behind, irrespective of community,
country, tribe, religion or language. At the corresponding WEF Africa summit
in 2015, the company launched the Youth Empowered for Success (YES!)
initiative. The program aims to help create employment opportunities, and also
provide young unemployed and underemployed Africans with access to
necessary skills and resources to generate income.

Liberia and Swaziland: Project Last Mile, a unique public-private partnership

that transfers Coca-Cola’s supply-chain management and marketing expertise
to help governments and health systems deliver life-saving medicines and
supplies to remote communities across Africa, is to expanding to Liberia and
Swaziland, bringing the total number of countries supported to seven.

The Coca-Cola Company and its foundations, together with The Global Fund
to Fight AIDS, Tuberculosis and Malaria, the U.S. Agency for International
Development (USAID) and the Bill & Melinda Gates Foundation, announced
the expansion today at the European Development Days summit.

Rwanda: EKOCENTER worked recently with Coca-Cola College

Ambassadors to deploy an engaging and educational EKOCENTER experience
across 33 campuses nationwide. The program was part of Coke's second-annual
Earth Week Campus Activation initiative. Students, faculty and staff were
invited to learn about Coca-Cola’s commitment to sustainability through
interactive experiences.

Brazil: Coca-Cola Brazil is part of a new industry partnership dedicated to

promoting balanced lifestyles. The National Movement for Health and
Wellbeing, which also includes Ambev, Ferrero, General Mills, Grupo Bimbo,
Kellogg, Mars, McDonald's, Mondelez Brazil, Nestlé, PepsiCo and Unilever,
will support the Food and Nutrition agenda of Brazil's Ministry of Health in
three ways:

• Information: Reinforcing the importance of a balanced lifestyle, nutrition

and physical activity.
• Engagement: Promoting dialogue on responsible marketing and the
promotion of nutritional information to inspire informed consumer choices.
•Innovation: Investing continuously in portfolio diversification, the
development of smaller and lower-calorie portions and integrating more fibre,
whole grains, vitamins, minerals, fruits and vegetables in Brazilians' diets.

Belgium: In Belgium, Coca-Cola is joining forces with other leading brands in

the fight against litter. A coalition of Coca-Cola, Lipton Ice-Tea (Unilever) and
Spa Fruit (Spadel) has teamed up with Flemish anti-littering cooperative Mooi
makers for a major advertising campaign.

The unique initiative sees Coca-Cola Belgium working with the other drinks
companies to share outdoor media space for a joint anti-litter advertising
campaign. Between May 30 and June 5, the three companies advertised side by
side in a combined call to throw empty bottles and cans in the bin.

Netherlands: Coca-Cola is constantly looking for sustainable transportation

solutions to minimize the environmental impact.
In the Netherlands, Coca-Cola is turning to pedal power to make its services
eco-friendly. The electric Coca-Cola service bicycle is making its debut in the
Netherlands, on the streets of the city of Utrecht.
Utrecht, like many urban areas, is looking for ways to tackle congestion and
pollution. In an effort to reduce the number of service and delivery vans driving
in the city center, Coca-Cola Netherlands, driven by Coca-Cola European
Partners (CCEP) recently began a pilot program with field service teams
swapping their vehicles for cargo bikes.

Philippines: The United Nations Commission on the Status of Women

(UNCSW) recently concluded its 61st session at UN headquarters in New York
City. Anchored in the theme “Women’s Economic Empowerment in the
Changing World of Work,” UN member states collaborated to uphold the
UNCSW mission as a global policy-making body dedicated to promoting
gender equality and the advancement of women in the political, economic,
civil, social and educational spheres of development.

As an active UN member state, the Philippine government formed an official

delegation for the two-week event consisting of heads and leaders of the
Philippine Commission on Women; the Department of Labour and
Employment (DOLE) and its various agencies; the Department of Social
Welfare and Development; the Department of Foreign Affairs; and have invited
Coca-Cola Philippines as the only private sector panellist at the parallel
session.
Making Reintegration Work for Filipino Women Migrant Workers,” featured
the partnership of Coca-Cola Philippines and DOLE, under the Women
Entrepreneurs Economically Active at Home (WOMEN REACH) Program.

SUSTAINABLE PCKAGING

Portable, re-sealable, lightweight, shatter-resistant -- all valuable roles

packaging provides in meeting consumer needs and preventing waste while
delivering products safely with high quality. However, once emptied,
packaging can present an environmental issue if not properly disposed of or
collected for reuse.

The Coca-Cola company is actively working to create solutions by advancing a

global sustainable packaging strategy aimed at preventing waste over the life of
packaging.
 Waste prevention extends beyond simply reducing packaging material. The
focus is also on optimizing packaging efficiency; increasing renewable material
use; recovering packages for reuse; and increasing recycled material use.

COCA-COLA- CSR ACTIVITIES IN INDIA

 Coca-Cola India Foundation: CCIPL had set up a `not for profit Company’
wholly owned subsidiary namely; Coca-Cola India Foundation (“the
Foundation”) in 2008. The Foundation’s focus areas include:
1. Watershed management protection and development
2. Purification of riverine systems
3. Creation of integrated water bodies
4. Restoration of old water bodies
5. Rural electrification through solar energy
 Donations to the Foundation from Coca-Cola began from the financial year
2009-10.
 The Foundation has been working on a systematic plan under four Mission
Objectives:
1. Mitigating water stress and promoting water sustainability;
2. Propagating the use of new and renewable sources of energy as a means
of global climate control;
3. Promoting active and healthy lifestyles AND
4. Subscribing to general social advance.
 VEER CAMPAIGN: With CNN IBN, BEING HUMAN FOUNDATION,
AIF (American India Foundation): Programme aimed at reaching out to the
differently abled people across India, empowering them, giving them a voice to
express and an opportunity to fulfil their own ambition and for enhancement of
their livelihood the main aim of the veer campaign is to achieve the following:
1. Work with NGOs to provide training to people with disabilities to make
them employable.
2. Sensitize corporate to hire differently abled people and this is being
accomplished through hosting of workshops across different cities.
3. Through mass media, celebrate extraordinary stories of successful
people with disabilities and inspire others like them to unleash their true
potential.
 CCIPL’s contribution in ensuring Environmental Sustainability: Coca-
Cola India Foundation: Water Sustainability and Solar Energy Projects to be
undertaken by the wholly owned subsidiary, Coca-Cola India Foundation (“the
Foundation”); CCIPL’s contribution in ensuring
 Environmental Sustainability: CCIPL and Coca-Cola India Foundation:
Water Sustainability and Solar Energy Projects to be undertaken by the wholly
owned subsidiary, Coca-Cola India Foundation (“the Foundation”).
 Employment enhancing vocation skills: ‘Parivartan’ training program for
retailers: ‘Parivartan’ training program conducted by CCIPL for retailers
(including women retailers), aimed at and focused on enhancing vocation
skills.
Apart from classrooms, training is also delivered through CCIPL’s learning
buses in rural and semi-urban areas, which enables CCIPL to reach out to the
retailers in far flung areas where classroom facilities may not be available. The
mission of this program is to equip traditional retailers with skills, tools and
techniques to meet consumer expectations and demands.
 Promotion of Education: ‘Support My School’ (“SMS”) campaign, aimed at
revitalizing schools by providing them with adequate sanitation and basic
amenities like toilets and other facilities, especially for the girl child.
Absenteeism, drop outs are accelerated because of lack of a healthy and active
environment, especially amongst girl child, especially when puberty and social
consciousness have set in.
The Prime Minister of India, Mr. Narendra Modi, is leading a drive to build
separate toilets for boys and girls in schools and has called out everyone to join
the mission. Prime Minister’s vision is now visible as a mass campaign on air
with actress Ms. Vidya Balan encouraging the whole community to build
toilets, especially for women and also the ‘Swacch Bharat, Swacch Vidyalaya’
initiative on ground.
The campaign has showcased issues and impact of healthy and active schools
(which is the concern of every third world nation) which have sanitation and
access to water across the country.
 Donation under Employee Volunteering Programme and PET re-cycling:
The Employee Volunteering Programme is aimed at facilitating engagement of
the employees with CSR and social initiatives both within and outside CCIPL.
The PET recycling initiative is aimed at creating awareness about recycling of
PET amongst the employees and CCIPL’s customers and their employees.
 Protection of Flora and Fauna: CCIPL’s initiative in supporting the
conversion of a dumping ground for waste into a dedicated repository for the
original flora and fauna of the Aravalis- the “Aravali Biodiversity Park” in
Gurgaon;
 Better Waste Management System: “Doh Bin” (2 different bins) - aimed at
sensitizing residents and increasing their involvement to bring about a better
waste management system through the simple act of segregating wet and dry
waste in homes, offices, etc.
 Lake Rejuvenation Project- Gurgaon: Along with CCIPL’s aim to
strengthen community engagement and development in Gurgaon, a six-month
project is being implemented from June 2016 onwards towards water
rejuvenation in the Sukhrali Lake in Gurgaon.
 Pilot Project to test Reverse Vending Machines: To achieve long term
environmental sustainability, through education and encouragement of people
to be environmentally responsible in the handling of post consumption PET
products by rewarding and incentivizing positive behaviour.
 Multi Stakeholder Project on Water: CCIPL proposes to take a leadership
position in the water sector at the national level and contribute to the problems
the country is facing on addressing water availability, access, quality and
affordability of water.
 Multi Stakeholder Programme on Livelihood Enhancement: In line with
the emerging importance of PET recycling in the light of the “Swacch Bharat
Abhiyan” and “Clean India campaign” launched by the Tourism Ministry,
Government of India, CCIPL has decided to design a scalable program on
waste management and collection of recyclable waste
 CSR initiative of CCIPL in the community around its concentrate plant in
Pune: CCIPL proposes to initiate an extensive CSR initiative in the immediate
community of its concentrate plant at Pune, (also its Registered Office).

CCIPL’S CONTRIBUTIONS IN ENSURING ENVIRONMENTAL

SUSTAINABILITY IN INDIA:

 The company, through its CSR activities acts as a beneficiary to marginalised

groups, in the backward, mostly rural and sometimes, the tribal areas of the
country.
 The vast majority of the villagers are among the poorest, the neediest and the
socially deprived and the action of the Foundation thus targets the most
deserving level of social intervention.
 Financial support is lent to reputed NGOs working with local villagers and
beneficiary groups to create viable water augmentation projects in severely
stressed areas, opting for watershed conservation as the most suitable way to
match India’s water replenishment needs
 The next area of operation of the Foundation is in empowering women through
the use and promotion of solar energy. This is the surest means to raise overall
social living standards in rural India. This is to provide electricity to those areas
where the day ends as the sun goes down, and there is always the urgency to
finish majority of the work by sunset.
 This helps women earn a decent livelihood through assembling, maintaining
and repairing lanterns and solar panels, and also spares them increased time for
household and leisure activities, savings from use of kerosene/ other household
fuel, reduced indoor air pollution and overall improvement in standards of
living, through the provision of energy through solar lanterns and unitary solar
systems.

CONCLUSION: although Coca-Cola has one been a defaulter in the eyes of

the public, communities, government and law and order in general, it has
managed to gain the trust and faith of all of these entities by its impressive
contributions and CSR programmes towards the welfare of the society and
public at large, and has aptly proved the quote by Winston Churchill,

“We make a living by what we get, but we make a life by what we give.”
CITATIONS:

 http://www.coca-colaindia.com/stories/csr-activity
 http://www.righttowater.info/rights-in-practice/legal-approach-case-
studies/case-against-coca-cola-kerala-state-india/
 https://en.wikipedia.org/wiki/Criticism_of_Coca-Cola
 https://en.wikipedia.org/wiki/Criticism_of_Coca-Cola