You are on page 1of 50

deSMITHaKEYNES

SIETE LECCIONES
DE HISTORIA
DEL PENSAMIENTO
ECONÓMICO
Un análisis de los textos originales

Axel Kicillof

mudeba
.LFLOORI$[HO
'H6PLWKD.H\QHVVLHWHOHFFLRQHVGHKLVWRULDGHOSHQVDPLHQWR
HFRQyPLFRXQDQiOLVLVGHORVWH[WRVRULJLQDOHVDHG%XHQRV$LUHV

 0&+%'
 0&+%'
(XGHEDS[FP 7HPDV

,6%1

(FRQRPtD,7tWXOR&''

(XGHED 35()$&,2  


8QLYHUVLGDGGH%XHQRV$LUHV ,QWURGXFFLyQ\SODQGHOOLEUR(ODFWXDOGHVSUHVWLJLRGHODKLVWRULD
GHOSHQVDPLHQWRHFRQyPLFR  
3ULPHUDHGLFLyQRFWXEUHGH $OJXQDVREVHUYDFLRQHVVREUHHOHQIRTXHDGRSWDGR  
(VWUXFWXUDGHOOLEUR  

/(&&,Ð1$'$060,7+ < (/ 1$&,0,(172 '( /$ (&2120Ì$ 32/Ì7,&$ &/É6,&$  


,QWURGXFFLyQ  
/DVFLUFXQVWDQFLDVKLVWyULFDVHQODVTXHHVFULELy6PLWK  
1DWXUDOH]DGHODVOH\HVHFRQyPLFDV¢TXpHVODPDQRLQYLVLEOH"  
‹ &RQWURYHUVLDVVREUHHORULJHQGHODULTXH]DODUXSWXUDGH6PLWK
(GLWRULDO8QLYHUVLWDULDGH%XHQRV$LUHV
FRQODVFRUULHQWHVGHSHQVDPLHQWRHFRQyPLFRDQWHULRUHV  
6RFLHGDGGH(FRQRPtD0L[WD
$Y5LYDGDYLD  &LXGDGGH%XHQRV$LUHV /RVUDVJRVQRYHGRVRVGHOFDSLWDOLVPR\ODGLYLVLyQGHOWUDEDMR  
7HO)D[ 'LVFXVLyQVREUHHORULJHQGHOLQWHUFDPELR  
ZZZHXGHEDFRPDU /DJpQHVLVGHOFDSLWDOLVPR\ODH[WHQVLyQGHOPHUFDGR  

/(&&,Ð1$'$060,7+ < /$ )250$&,Ð1 '(/ 6,67(0$ &/É6,&2  


&RPSRVLFLyQJHQHUDO(XGHED
3UROHJyPHQRVGHODQiOLVLVGHODPHUFDQFtDOD´JpQHVLVµGHOGLQHUR  
,PSUHVRHQ$UJHQWLQD /DFHQWUDOLGDGGHODOH\GHOYDORU  
+HFKRHOGHSyVLWRTXHHVWDEOHFHODOH\ 'LILFXOWDGHVSDUDFRQYHUWLUDOWUDEDMRHQODIXHQWH~QLFD\H[FOXVLYDGHOYDORU  
$EDQGRQRGHODWHRUtDGHOYDORUIXQGDGDHQHOWUDEDMR  
3UHFLRQDWXUDOSUHFLRGHPHUFDGR\OH\HVGHODGLVWULEXFLyQ  
LA R'ITTJCOl"J/11
1RVHSHUPLWHODUHSURGXFFLyQWRWDORSDUFLDOGHHVWHOLEURQLVXDOPDFHQDPLHQWRHQXQVLVWHPD
6DODULR  
.MJ\'J'AAI UJHln
LQIRUPiWLFRQLVXWUDQVPLVLyQHQFXDOTXLHUIRUPDRSRUFXDOTXLHUPHGLRHOHFWUyQLFRPHFiQLFR

00 IRWRFRSLDXRWURVPpWRGRVVLQHOSHUPLVRSUHYLRGHOHGLWRU *DQDQFLD  


5HQWDGHODWLHUUD  
LECCIÓN 3. DAVID RICARDO Y LA CULMINACIÓN DE LA ECONOMÍA POLÍTICA CLÁSICA .......... 113
Introducción ................................................................................................................................ 113 LECCIÓN 7 KARL MARX Y LA CRíTICA DE LA ECONOMÍA POLÍTICA . ..
· . .. . . . . . . . ... .. .. . ....... . . .. . . .... 305
La época de Ricardo .............. . . .. ...... . ......... .. . .
. . ..... .. . ............ . ........ . .. . .. . ... . ..... . ........ ... . . ..... .. . .. . ... . ... 116 De la filosofía del derecho a la crítica de la economía política . . ............... . .
.. ... .. .... .... ...... . ........ . . . 305
. . .

Algunas notas sobre el método de exposición de Ricardo ............ . .... . ............... . ...... .... . . ... . .. .. . . ... . .. 117 El método de Marx y su vínculo con la economía política clásica .... . .
..... . ............ . .... ..
. . .. ............... 300
Preámbulo de los Principios de economía política y tributación . . ... . . . . . . ......
.. ... . . . ....
.. ... . . . ... . ... . . . . . . .. . ... 123 El análisis de la mercancía ..... ..... . ................................. .. .......... . ........ . .... . ..... ... ... ........ . . .
.. . . .... ... . 321
. ..

Valor de uso y valor de cambio . ... .................. ... ........... ........ .... . ....... .... .... . ... ........ .. ..... ... .. ... ... ... 125
.. . .
El doble carácter del trabajo y el carácter histórico de la mercancía . . .. . ...... . ..
. .... .... . . . .. . . . . ..... ... 339
. . . . . .

La "comprobación" de la determinación del valor por el tiempo trabajo . . ..... .... . .... . . . . ... . . ..
.. . . .. . . .. .... 129 De la tnercancía al dinero ............... . ....... .... .. .
.. . . ......... . ... . . . ..
.. . . .. ........ . .......... ... .. . .... . ........ . . . ... : ..... 348
La renta diferencial de la tierra .. ...... ........ ................................... ................ . ........ ........................ 134 El fetichismo de la mercancía y su secreto ........... .. .
. .. . .. . ........ .. . ... . . ....... . ....... ..
. ...... ..
. .. ..... . ............ 354
Dificultades que Ricardo no consigue resolver .. ..... ................ . . ..... ... ........ . ..... ..... . ..... .. . .. ..... . ... . .. . . 140
.
El origen de la ganancia .... ......... . .
.......... ....... . ..... .. . . .. . . ......... . . . ... ...... .. . . ..
. .. .... . ........... . ..... . .. .... . ..... 358
El dinero en el sistema clásico .. . . .. . .. .
.. . ..... .. .... . . .. ...... ................ .. . .. ....... .. .
. .. ....... . .
.. ............. .. . . . . .... . 144
Los límites de la acumulación de capital en el sistema clásico . .... . . ................ .. . . .. .
.. .. .. . ... . . .
.. .. . .. . . ... 152 BIBLIOGRAFÍA CITADA . .. . .. ... ... ...... . .
.. . ........... ..
. ........ . ...... . ........ . . .. ......... . .... ........... . .... . ........ . ... ......... 367

LECCIÓN 4. LA REVOLUCIÓN MARGINAUSTA . .. . ... .... . . . .. . . . ... .. .. . . . . . . . . ... .. ... . ... . . . . . ... . . . ... .
. .. .. . .... 157
Breve nota histórica: Europa entre 1815 y 1 8 7 5 ............................................................................. 157
Las dificultades de Ricardo, nuevamente ..... .......... . . ... .. ........... .. . ................ ...... . . ... . ....... .. .... . ... . 160
. ..

La declinación de la escuela ricardiana ... . ... . . .... .. ........ . .... ..... . ...... .......................... .. . ....... . .
.. ... ..... 166
El marginalismo revolucionario .... .... . . ..... .... . . ... . ... ............ ........ ...... .. ...... . .
.. .......... .. . . ..... . ... . ......... . 171
.

La fundación del marginalismo ... . . .. .. ... . .. . .. .. ... . ... . .............................. . . . ...... . .. . . ....................... .. . .. 174
El intercambio puro . ..... ....... ................. .............. ..... .................... ... .... ... ........................ ......... . . ... 181
.

Del valor de los bienes de consumo al valor de los medios de producción . ....... . ........... ... . . .. . ... . ...... 200

LECCIÓN 5. EL MARGINALISMO DE MARSHALL . . . . . . .. . . . . . . . .. .


. .. . . . . . .. . .. . ... . . .. . .
. ..... . .... . . .. . .
.. . . . .... 207
El triunfo del marginalismo de la mano de Marshall: lrevolución traicionada? ............ ....... . .......... 207
Los "momentos" de la determinación marshalliana del precio . . ...... . . . ...... .. . ..
.. ... .. ...... . ..... ..
. ...... . . ... 212
La teoría de la distribución de Marshall .... ......... .. .. . ..
. . ... .. . . ..
. .. ........... .. ... . . ........................ . .
.. .... . . .. 226
De la renta de la tierra a la cuasi-renta del capital ............... . ............ . ........ . .... ..... .... . ... . ... . .. .. . .
. . . ... 232
El dinero y la ley de Say en el sistema marshalliano . .... . . ...... ....... . ...... . ...... ....... . ... . . ........ .. ........... . 236
.

La Gran Depresión y la teoría marginalista de la ocupación ...... . ... ........... . . . . .. ...... . .... . ... ...... . .... ..... 247

LECCIÓN 6. LA CONTRIBUCIÓN DE KEYNES . ...... . . . .. . . . . . . . . . .... .. . .. . . . . . . ... . ... . . . . . . . . . . . .. . . . . . . . . . .. . . . .. 253


La época de Keynes . .. .. . .. .
.... .. .. . ..... .. .. ............... ... . .. .. .. .. ... .. .. .. ..... .... . . ............... ........... . ... . . . ... . 253
. .. . . .

La trayectoria intelectual de Keynes y su vinculación con la historia .. ... .. . ... . . .


.. . .. . .. . .. . . .. . . . ........... .. 255
La "teoría clásica" según Keynes .. .. ........... . ... .. . ..... ... ......... . ...... . .. .. . ..... . ............................... . .. . . 260
. .. ..

Naturaleza profunda de las críticas de Keynes a la teoría clásica ......... .. .. .


. . . . .. . ... . .. ...... . ....... .. .. ...... 264
Crítica al mercado de trabajo y nueva teoría de la ocupación .. . .... . .. . ......... . .... . ... . . .... . ...... . ....... .. . .. 273
La propensión a consumir y el incentivo para invertir ........ ...... . .... . . . .. ........ .
......... ... . .. ....... . . .
.. ... . . 283
.. .

El sistema completo de Keynes ..... .. ....... .. .. . .. . ..


. . .................... . ........... . ........ ............... .. ... .. ..... . ... . .. 290
Política monetaria y fiscal ...... ... . .. . .... . .
.. ..... . .. . .. ..... . . . .... . .................................. .. ...... . .... . ................ 294
Teorías no marginalistas del capital, del dinero y del valor ........ ......... . . . . ...... . . .......... . ... .. . . ...... . ...... . 298
 2TGHCEKQ #ZGN-KEKNNQH 
&XDGUR1ž(VWUXFWXUDGHOOLEUR
S ISTEMA CLÁSICO
Investigación sobre
Lección 1 la naturaleza y #FCO5OKVJ[GNPCEKOKGPVQ
Adam causa de la riqueza
.'%%+¦0

1770
Smith de las naciones FGNCGEQPQOÈCRQNÈVKECEN¶UKEC
Lección 2 (1776)
Principios de
Lección 3 David economía política y

1810
Ricardo tributación (1817)
+PVTQFWEEKÎP

' ,
ARGINALISTA
S ISTEMA MARGINALISTA (VERSIÓN I Y II) S ISTEMA DE MARX
La teoría de la Lección 7 Karl El capital. Crítica ([LVWH XQD GLIXQGLGD LPDJHQ HQWUH PtWLFD H LQJHQXD TXH SUHVHQWD D $GDP 6PLWK
William
economía política Marx de la economía FRPRHOSDGUHGHODHFRQRPtDPRGHUQD\GHVWDFDDODSDUiERODGHOD´PDQRLQYLVLEOHµ
Stanley

1870
(1871) política (1867)
Jevons FRPRVXSULQFLSDO\PiVSHUGXUDEOHDSRUWHVHORFRQVLGHUDHQSRFDVSDODEUDVXQWHP

QJ ~----"----------
León Elementos de SUDQR SURPRWRU GHO OLEHUDOLVPR HFRQyPLFR \ XQ DQWHFHVRU GH OD RUWRGR[LD DFWXDO 1R
Walras economía política REVWDQWH VL XQD OHFFLyQ SXHGH H[WUDHUVH GH OD OHFWXUD GLUHFWD GH VX REUD HV TXH WDO
Lección 4
pura o la teoría de la
riqueza social (1874) UHWUDWRGLVWDPXFKRGHVHUILHOHQPiVGHXQVHQWLGR/DSULPHUDGHHVWDVGLIHUHQFLDVVH
DVRFLD FRQ VX SUHVXQWD SDWHUQLGDG GH OD WHRUtD HFRQyPLFD
Karl Principios de
Menger economía (1871) 6PLWK QR IXH HVWULFWDPHQWH KDEODQGR \ HQ QXPHURVRV FDPSRV XQ DXWRU RULJLQDO
XQ YHUGDGHUR LQQRYDGRU $FHSWDQGR HVWR PXFKRV VRVWLHQHQ TXH VX DSRUWH SULQFLSDO
Lección 5 Alfred Principios de QR UDGLFD HQ HO KHFKR GH KDEHU GHVFXELHUWR OD PD\RUtD GH ODV FRQFOXVLRQHV TXH VH
Marshall economía (1890) H[SRQHQ HQ VX REUD PiV LPSRUWDQWH OD ,QYHVWLJDFLyQ VREUH OD QDWXUDOH]D \ FDXVD GH OD
ULTXH]DGHODVQDFLRQHV HQDGHODQWH/DULTXH]D ¢'yQGHUDGLFDHQWRQFHVODLPSRUWDQ
FLDFDUGLQDOGHVXDSRUWH"¢GHEHVHxDODUVHDRWURDXWRURJUXSRGHDXWRUHVFRPRHOR
S ISTEMA DE KEYNES
ORV LQLFLDGRUHV GH OD FLHQFLD"
Lección 6 John Teoría general de
la ocupación, el
(OKHFKRHVTXHHQSDUDOHORDODVLQQXPHUDEOHVDODEDQ]DVTXHUHFLELyVXREUD²REWHQL
Maynard
Keynes interés y el dinero GDV LQFOXVR OODPDWLYDPHQWH GXUDQWH OD YLGD GHO DXWRU² FREUy LPSXOVR OD E~VTXHGD SRU

1930
(1936)
SDUWHGH ORV HVSHFLDOLVWDV GHDTXHOORVHOHPHQWRV WHRUtDV PHWiIRUDVGDWRV \FRPSDUDFLR
QHVTXH6PLWKWRPySUHVWDGRVGHRWURVDXWRUHV\IXHQWHV²PHQFLRQiQGRODVDOJXQDVYHFHV

n
VLQKDFHUORHQRWUDVRSRUWXQLGDGHV<ORVKDOOD]JRVGHHVWHWLSRVRQPXFKRV
,#5EJWORGVGTECNKHKECFQEQPQEGFQTFGNCNKVGTCVWTCRTGXKCCNCRWDNKECEKÎPFG.CTKSWG\CUQUVKGPG
RTQDCDNGOGPVGEQOGVKGPFQWPCGZCIGTCEKÎPSWGŐGN9GCNVJQH0CVKQPUPQEQPVKGPGWPCUQNCKFGCWPUQNQRTKPEKRKQ
QWPUQNQOÃVQFQCPCNÈVKEQU SWGHWGTCEQORNGVCOGPVGPWGXQGPő
 /$NCWIRQTUWRCTVGVCODKÃP
TGCNK\CWPCFKUVTKDWEKÎPFGVÈVWNQUGPNCSWG5OKVJUCNGFGUHCXQTGEKFQŐ0QRQFGOQURTGVGPFGTSWG#FCO5OKVJ
 .GEEKÎP#FCO5OKVJ[GNPCEKOKGPVQFGNCGEQPQOÈCRQNÈVKECEN¶UKEC #ZGN-KEKNNQH 

(Q ULJRU H[LVWHQ HOHPHQWRV VXILFLHQWHV SDUD DFHSWDU TXH OD RULJLQDOLGDG GH 6PLWK YDORUDFLyQSRVLWLYDGHEHEXVFDUVHSUHFLVDPHQWHVHJ~QFUHHPRVHQODVQXPHURVDVFRQ
QRUHSRVDWDQWRHQODQRYHGDGGHFDGDXQDGHODVSLH]DVTXHFRPSRQHQODREUDWRPDGDV WUDGLFFLRQHVTXHFRPRVHPRVWUDUiSXHEODQODVSiJLQDVGH/DULTXH]D(VWDVFRQWUDGLF
SRUVHSDUDGRVLQRPiVELHQHQHOKHFKRGHKDEHUFRQIRUPDGRFRQHVRVUHWD]RVVXHOWRV FLRQHVTXHSRUDVtGHFLUPDQFKDQODREUDFXHQWDQQRREVWDQWHFRQXQDSHFXOLDULGDG
HVFRJLGRV GH RUtJHQHV \ FRQWH[WRV GLYHUVRV XQ FRQMXQWR LQWHOLJLEOH (V SRU HVR TXH TXH OHV SURSRUFLRQD XQD JUDQ UHOHYDQFLD WHyULFD
GHVGHODSHUVSHFWLYDGHHVWHFXUVR/DULTXH]DFXHQWDFRQPpULWRVVXILFLHQWHVFRPRSDUD (O KHFKR HV TXH ODV LQFRQVLVWHQFLDV HQ ODV TXH FDH IUHFXHQWHPHQWH 6PLWK QR VRQ
VHU FRQVLGHUDGD XQ VLVWHPD WHyULFR ²HO SULPHUR GH HOORV² DXQ FXDQGR FRPR YHUHPRV VLPSOHV GHVYDUtRV R GHVFXLGRV GH XQ DXWRU GHVSUROLMR R FDUHQWH GH JHQLR VLQR TXH HQ
DGROHFH GH FLHUWDV GHILFLHQFLDV PXFKDV GH HOODV DFDVR GHULYDGDV QHFHVDULDPHQWH GH VX GHWHUPLQDGRVPRPHQWRVFUXFLDOHVGHODH[SRVLFLyQHVFRPRVLSUHILULHUDLQFOLQDUVHSRU
WHPSUDQD XELFDFLyQ HQ OD KLVWRULD GH OD HFRQRPtD 'H PRGR TXH DGHPiV GH KDEHU ODH[KDXVWLYLGDGDQWHVTXHSRUODSUHFLVLyQ/DVHQVDFLyQTXHWUDVPLWHHVTXHVXVGXGDV
FRQWULEXLGR FRQ DOJXQDV WHRUtDV SURSLDV 6PLWK IXH SULQFLSDOPHQWH XQ YLUWXRVR VHOHF VREUHDOJXQRVSUREOHPDVHVSHFLDOPHQWHFRPSOHMRV\FRQWURYHUWLGRVORLPSXOVDURQDH[
FLRQDGRU \ FRPSLODGRU GH QXPHURVDV H[SOLFDFLRQHV KDVWD HQWRQFHV GLVSHUVDV SORUDU WRGDV ODV VROXFLRQHV DOWHUQDWLYDV SRVLEOHV \ HQ VX SHUSOHMLGDG DQWH OD GLYHUVLGDG GH
/DV WHRUtDV FRQWHQLGDV HQ /D ULTXH]D GHEHQ VHU WUDWDGDV HQ ULJRU PiV FRPR XQ ODV H[SOLFDFLRQHV SODXVLEOHV IXH LQFDSD] GH GHFLGLU HQWUH HOODV \ RSWy HQ FDPELR SRU
SUR\HFWR GH VLVWHPD WHyULFR TXH FRPR XQ VLVWHPD WHyULFR DFDEDGR 6L ELHQ ODV GLVWLQWDV SODVPDUODVDWRGDVHQHOWH[WRDYHFHVFRQDGPLUDEOHPDHVWUtD(QULJRUQRVHWUDWDGH
FDWHJRUtDV \ OH\HV TXH OR FRQIRUPDQ HQ SULPHU OXJDU VH HQFXHQWUDQ FRQHFWDGDV HQWUH UHIOHMDU WRGDVODVSRVLFLRQHVSRUTXHDVtFRPR6PLWKVHPXHVWUD´LQGHFLVRµDQWHDOJXQDV
VtHQVHJXQGRWpUPLQRJXDUGDQHQWUHHOODVXQGHWHUPLQDGRRUGHQGHSUHODFLyQ\SRU WHRUtDVDOWHUQDWLYDVQRHVPHQRVFLHUWRTXHFRQDGPLUDEOHSRGHUSHUVXDVLYRUHFKD]DGH
~OWLPR IRUPDQ ²HQ HVWH FDVR DSXQWDQ HQ OD GLUHFFLyQ GH FRQIRUPDU² XQ WRGR FRQVLV FXDMR PXFKDV GH ODV H[SOLFDFLRQHV PiV GLIXQGLGDV HQ VX pSRFD H[KLELHQGR DVt XQD
WHQWHOLEUHGHFRQWUDGLFFLyQHVLQGXGDEOHPHQWHHQHVWH~OWLPRSXQWRGRQGHODIRUPX IDEXORVDFDSDFLGDGFUtWLFD7DOYH]HOPRGRPiVSURYHFKRVRGHLQWHUSUHWDUHORULJHQGH
ODFLyQ GH 6PLWK SUHVHQWD VXV SULQFLSDOHV GHELOLGDGHV GH PDQHUD TXH HVWULFWDPHQWH VXV FRQWUDGLFFLRQHV VHD HO VLJXLHQWH 6PLWK WHQtD SHUIHFWDPHQWH HQ FODUR TXp WHRUtDV
KDEODQGRSRGUtDPRVGHFLUTXHVXDSRUWHIXQGDPHQWDOFRQVLVWHHQKDEHUVHSURSXHVWROD HFRQyPLFDV ²PXFKDV GH HOODV GRPLQDQWHV HQ VX pSRFD² GHEtDQ VHU GHVFDUWDGDV SRU OD
WDUHD FLFOySHD SDUD VX pSRFD  GH RUGHQDU RUJiQLFDPHQWH WRGR HO YROXPLQRVR PDWHULDO FLHQFLDSHURQRREVWDQWHDYHFHVQRORJUDEDRSWDUGHPDQHUDWDMDQWHSRUXQDVRODGH
GLVSRQLEOHORTXHPiVDOOiGHVXVDFLHUWRV\\HUURVHVGHSRUVtXQHVIXHU]RDGPLUDEOH HVDV H[SOLFDFLRQHV DOWHUQDWLYDV 6H LQFOLQDED HQWRQFHV SRU RIUHFHU YDULDV
1RREVWDQWHODSUHVHQFLDGHQXPHURVRV\DYHFHVFUXFLDOHVQXGRVGHLQFRQVLVWHQFLDH 0iVDXQSXHGHDUJXPHQWDUVHTXHHOPRGRPiVHIHFWLYRTXHHQFRQWUy6PLWKSDUD
LQFOXVR GH DELHUWDV FRQWUDGLFFLRQHV ²TXH SDUD HO OHFWRU GHVDWHQWR IUHFXHQWHPHQWH VH UHEDWLUFLHUWDVWHRUtDVGRPLQDQWHVHVHOGHUHFXUULUDXQDEDWHUtDGHDUJXPHQWRVDYHFHV
SUHVHQWDQ FRPR PHUDV DPELJHGDGHV GHO OHQJXDMH² HQ HO FDVR GH 6PLWK \ HQ EXHQD FRQWUDGLFWRULRVHQWUHVtSHURIXQGDPHQWDOPHQWHRSXHVWRVDDTXHOODVLGHDVTXHSUHWHQ
PHGLGD GHELGR D VX XELFDFLyQ LQDXJXUDO GHQWUR GH OD KLVWRULD GHO SHQVDPLHQWR HFRQy GtDUHIXWDU(VSRUHVRTXHODDSDULFLyQGHHVWDVSRVLFLRQHVP~OWLSOHVRFXUUHHQPXFKDV
PLFR VH FRQYLUWLy HQ XQD GH VXV IRUWDOH]DV DO PHQRV HQ OR TXH UHVSHFWD D OD JUDQ RSRUWXQLGDGHVMXVWDPHQWHHQORV´QXGRVQHXUiOJLFRVµGHODH[SRVLFLyQ<SRUORPLVPR
DFHSWDFLyQHLPSRUWDQFLDTXHVHOHDWULEX\yRULJLQDOPHQWH\DODTXHVHOHUHFRQRFHD~Q ORVDXWRUHVGHODVPiVGLYHUVDVH[WUDFFLRQHVUHLYLQGLFDQVXVPpULWRV3HURHVWDPELpQHVWH
KR\DVXREUDSULQFLSDO UDVJR GH OD H[SRVLFLyQ HO TXH REOLJD DO OHFWRU DFWXDO D DERUGDU HO WH[WR FRQ H[WUHPDGD
3RFRVDXWRUHVGHWHRUtDHFRQyPLFDJR]DQGHWDQWRUHQRPEUHFRPR6PLWK0iVDXQ FDXWHOD GHGLFiQGROH HVSHFLDO FXLGDGR D VX HVWXGLR \ GHVFRQILDQGR D FDGD SDVR GH ODV
OR FLHUWR HV TXH SUiFWLFDPHQWH HO HVSHFWUR FRPSOHWR GH ODV HVFXHODV GH SHQVDPLHQWR LQWHUSUHWDFLRQHVOLJHUDVRSUHMXLFLRVDV/DULTXH]DVHWUDQVIRUPDHQWRQFHVHQXQYHUGDGHUR
HFRQyPLFR²GHOOLEHUDOLVPRDOPDU[LVPR²UHFRQRFHQHQ6PLWKDXQRGHORVIXQGDGRUHV \DFLPLHQWR GH WHRUtDV HFRQyPLFDV FRQYLUWLpQGRVH D OD YH] HQ HO SXQWR GH SDUWLGD GH
FXDQGRQRHO IXQGDGRU  GH OD HFRQRPtD PRGHUQD $KRUD ELHQ HVWD FXDOLGDG HQ DSD PXFKDV GH ODV SROpPLFDV SRVWHULRUHV $OFDQ]D DVt XQ LQGXGDEOH YDORU KLVWyULFR \ IXQGD
ULHQFLDSXUDPHQWHKDODJDGRUDHQFLHUUDWDPELpQXQPLVWHULRUHVXOWDKDVWDFLHUWRSXQWR PHQWDOPHQWH XQD LQFXHVWLRQDEOH UHOHYDQFLD WHyULFD
VRVSHFKRVRTXHHVFXHODVTXHQRFRPSDUWHQQLXQRVRORGHVXVSULQFLSLRVLQVLVWDQHQVHxD 'HMDQGR GH ODGR VXV GHIHFWRV OD IRUPLGDEOH WDUHD UHDOL]DGD SRU 6PLWK VLUYLy SDUD
ODU DO PLVPR DXWRU FRPR SXQWR GH UHIHUHQFLD /D FODYH SDUD FRPSUHQGHU HVWD XQiQLPH HVWDEOHFHUFRQILUPH]DORVFLPLHQWRVGHORTXHOXHJRHQSDUWLFXODUDWUDYpVGHODFRQWUL
EXFLyQGH'DYLG5LFDUGRVHFRQYHUWLUtDHQHOVLVWHPDWHyULFRFOiVLFR ODHFRQRPtDSROtWLFD
FOiVLFD  FX\D LQIOXHQFLD OOHJD KDVWD QXHVWURV GtDV
ŋUQUVKGPGŋJC[CUKFQGNHWPFCFQTFGNCGEQPQOÈCRQNÈVKEC%CPVKNNQPQ3WGUPC[Q6WTIQVVKGPGPOGLQTGUVÈVWNQURCTC $Vt \ WRGR OD SUHVHQFLD GH P~OWLSOHV OtQHDV WHyULFDV HQWUHFUX]DGDV FRQYLHUWH D OD
GUGJQPQTő
 -/CTZRQTUWRCTVGUKPFGUEQPQEGTNQUOÃTKVQUFG5OKVJ[RQTOQVKXQUXKPEWNCFQUOGPQUEQP
NCQTKIKPCNKFCFSWGEQPNCRTGEKUKÎPEQPEGRVWCNEQPUKFGTCSWGGNXGTFCFGTQŐRCFTGőFGNCGEQPQOÈCRQNÈVKECHWG5KT OHFWXUD GH /D ULTXH]D HQ XQD WDUHD FX\D FRPSOHMLGDG HV GLItFLO GH H[DJHUDU /D PHMRU
9KNNKCO2GVV[
 
/CTZ=?  JXtD SDUD HQFDUDU VX HVWXGLR HV VHJ~Q FUHHPRV HPSOHDU FRPR UHIHUHQFLD SHUPDQHQWH
.CRTGRCTCEKÎPFGNC4KSWG\CFGNCU0CEKQPGUUGIÕPUQUVKGPGPUWUDKÎITCHQUNGFGOCPFÎC5OKVJO¶UFG
DOJXQDV GH SROpPLFDV TXH HO OLEUR VXVFLWy HO SDVR GHO WLHPSR HVWDEOHFLy HQ GLiORJR
FKG\CÌQUFGKPVGPUQVTCDCLQRCTCNQEWCNUGTGENW[ÎGPUWRWGDNQPCVCN-KTMECNF[
'UEQEKC 
 .GEEKÎP#FCO5OKVJ[GNPCEKOKGPVQFGNCGEQPQOÈCRQNÈVKECEN¶UKEC #ZGN-KEKNNQH 

GLUHFWR FRQ 6PLWK GLVWLQFLRQHV \ DQWDJRQLVPRV TXH HQ  H[LVWtDQ VyOR FRPR XQD REVWDQWH HVWD YLQFXODFLyQ HQFLHUUD WDPELpQ DOJXQDV VXWLOH]DV GLJQDV GH XQ H[DPHQ
SUHPRQLFLyQ'HHVWHPRGRHOGHVDUUROORKLVWyULFRGHODWHRUtDHFRQyPLFDFRQWULEX\HD PiV SURIXQGR 8QD YH] TXH VH DFHSWD TXH HO REMHWR GH HVWXGLR GH OD HFRQRPtD HV HO
HFKDU OX] VREUH HO SDVDGR GH OD GLVFLSOLQD /R TXH REOLJD DO OHFWRU D QR GHMDU QXQFD OD VLVWHPD FDSLWDOLVWD GHEH DGPLWLUVH SRU IXHU]D TXH OD HFRQRPtD PRGHUQD QR SRGUtD
JXDUGLD EDMD SXHV OD DYH]DGD SOXPD GH 6PLWK VXHOH FUHDU OD LOXVLyQ GH XQD SDFtILFD KDEHU YLVWR OD OX] DQWHV GHO DGYHQLPLHQWR GH OD HUD FDSLWDOLVWD 3HUR DO PLVPR WLHPSR
FRQYLYHQFLDGHQXPHURVDVWHRUtDVTXHOXHJRWRPDUDQXQDILVRQRPtDPXFKRPiVFUXGD HVWD LGHD SRQH QHFHVDULDPHQWH HQ FHQWUR GHO GHEDWH OD QXWULGD SROpPLFD DFHUFD GH OD
\ GHILQLGD SDUD HQWDEODU HQWUH HOODV HQFDUQL]DGRV FRPEDWHV $TXt VH GHWLHQH OD FUtWLFD IHFKDSUHFLVDHQTXHVREUHYLQRHOVXUJLPLHQWRGHOVLVWHPDFDSLWDOLVWD([LVWHXQDWUDED
SRUTXHGHVSXpVGHWRGRQRVHUtDDSURSLDGRSHGLUOHXQDPD\RUSUHFLVLyQFRQFHSWXDOD GD FRQWURYHUVLD TXH GHVGH XQD SHUVSHFWLYD KLVWyULFD LQGDJD DFHUFD GH ODV FDXVDV OD
XQD YHUGDGHUD REUD IXQGDFLRQDO HQ HO PHMRU VHQWLGR GHO WpUPLQR RSRUWXQLGDG \ ODV IRUPDV HQ TXH VH SURGXMR HO QDFLPLHQWR GHO UpJLPHQ FDSLWDOLVWD 6LQ
6LJDPRV FRQ ODV REMHFLRQHV D OD LPDJHQ FDQyQLFD GH 6PLWK $Vt FRPR HO WtWXOR GH HPEDUJR HV HYLGHQWH TXH SDUD DOFDQ]DU XQ DFXHUGR VREUH HO PRPHQWR SUHFLVR HQ TXH
SDWHUQLGDGVREUHODHFRQRPtDTXHVHOHRWRUJDKDELWXDOPHQWHFRPRVHKDYLVWRHQFLH WDO FRVD RFXUULy HV QHFHVDULR GLVSRQHU SUHYLDPHQWH GH XQD LPDJHQ FRPSDUWLGD \ FODUD
UUDDOJXQDVVRUSUHVDVWDPSRFRSDUHFHDGHFXDGDODGHVFULSFLyQTXHSLQWDD6PLWKFRPR DFHUFD GH OD QDWXUDOH]D PLVPD GHO UpJLPHQ FDSLWDOLVWD HV GHFLU LQGDJDU GHVGH XQD
XQGHIHQVRUIDQiWLFRHLQFRQGLFLRQDOGHODHILFLHQFLDGHORVPHFDQLVPRVGHPHUFDGRYLV SHUVSHFWLYD WHyULFD HFRQyPLFD  FXiOHV VRQ DTXHOORV HOHPHQWRV HVHQFLDOHV TXH GLVWLQ
j YLV OD QHFHVLGDG GH LQWHUYHQFLyQ GHO (VWDGR FRPR OR VHUtDQ OXHJR ORV SDUWLGDULRV GHO JXHQ DO VLVWHPD FDSLWDOLVWD GH ORV UHJtPHQHV VRFLDOHV TXH H[LVWLHURQ DQWHV TXH pO 6LQ
OLEHUDOLVPR GHVDWDGR GHO VLJOR ;; OODPDGR ´QHROLEHUDOLVPRµ  'HO PLVPR PRGR SXHGH HVD UHIHUHQFLD WDQWR HO GHEDWH PHUDPHQWH FURQROyJLFR FRPR HO TXH KDFH KLQFDSLp HQ
FXHVWLRQDUVHODTXHVHUtDODFRQWUDFDUDGHHVWDPLVPDIiEXODVREUH6PLWKTXHGHPDQH ODV FDXVDV GH HVWD FUXFLDO WUDQVIRUPDFLyQ KLVWyULFD SDUHFHQ LPSRVLEOHV GH VDOGDU <
UD QR PHQRV FDULFDWXUHVFD OR FRQYLHUWH HQ XQ FLHJR GHIHQVRU GH ´ORV LQWHUHVHV GH OD FRPR YHUHPRV PiV DGHODQWH HV MXVWDPHQWH HVWD SUHJXQWD OD TXH LQWHQWDQ UHVSRQGHU
EXUJXHVtDLQGXVWULDOQDFLHQWHµ6LQUHVWDUSRUFRPSOHWRUHOHYDQFLDDODVLQFOLQDFLRQHV\ ²DYHFHVGHPDQHUDIURQWDODYHFHVODWHUDOPHQWH²FDVLWRGRVORVDXWRUHVTXHGHDTXtHQ
DOD´H[WUDFFLyQGHFODVHµGH6PLWK²DFRPRGDGRSURIHVRU\WXWRUGHXQSURPLQHQWHKLMR DGHODQWHHVWXGLDUHPRV(QHIHFWRODSUHJXQWD´¢TXpHVHOFDSLWDOLVPR"µHVFHQWUDOSDUD
GHODQREOH]D²SURSRQGUHPRVXQDOtQHDLQWHUSUHWDWLYDGLVWLQWDTXHKDFLHQGRHMHHQHO OD WHRUtD HFRQyPLFD TXH DGRSWD XQ DERUGDMH FLHQWtILFDPHQWH ULJXURVR GH VX REMHWR GH
FRQWHQLGR GH OD REUD HQ OXJDU GH ODV FLUFXQVWDQFLDV SHUVRQDOHV QRV SHUPLWLUi PRVWUDU HVWXGLR HQ OXJDU GH HVWXGLDUOR GH IRUPD PHUDPHQWH GHVFULSWLYD R FRPSDUDWLYD 1RV
TXHPiVDOOiGHODVVLPSDWtDVTXH6PLWKVHQWtDQLXQRQLRWURUHWUDWRUHVXOWDQSURYH FRQFHQWUDUHPRV SXHV HQ HVWD FXHVWLyQ \ QR HQ OD GLVFXVLyQ VREUH OD IHFKD SUHFLVD HQ
FKRVRVFXDQGRVHGHVHDFRPSUHQGHUODQDWXUDOH]DGHVXDSRUWHWHyULFR3RUTXHGHOR TXH HO FDSLWDOLVPR VH WUDQVIRUPy HQ HO UpJLPHQ HFRQyPLFR GRPLQDQWH 3RGHPRV SRU
FRQWUDULR /DULTXH]DGHEHUtDWRPDUVHFRPRXQVLPSOHSDQIOHWRYDFtRGHWRGRFRQWH WDQWRWDOFRPRKDFH+REVEDZPGHMDUGHODGRODVLQQXPHUDEOHVSROpPLFDVSDUDDFRJHU
QLGRFLHQWtILFRORFXDOHVXQDDSUR[LPDFLyQFLHUWDPHQWHSRFRIHOL]DXQOLEURGHHVWD QRV D XQ LPSUHFLVR DFXHUGR JHQHUDO ´QDGLH KD VRVWHQLGR FRQ XQ PtQLPR GH VHULHGDG
HQYHUJDGXUD TXHHOIHXGDOLVPRVHSURORQJDUDPiVDOOiGHOVLJOR;9,,,RTXHHOFDSLWDOLVPRVHFRQVR
OLGDUDDQWHVGHOVLJOR;9,µ +REVEDZP 3RVSRQLHQGRSXHVSDUDPiVDGHODQWHOD
FXHVWLyQ FRQFHSWXDO TXH DFDEDPRV GH PHQFLRQDU FXiO HV OD QDWXUDOH]D GHO FDSLWDOLV
.CUEKTEWPUVCPEKCUJKUVÎTKECUGPNCUSWGGUETKDKÎ5OKVJ PR  SXHGH GHFLUVH TXH HO VLVWHPD FDSLWDOLVWD VXVWLWX\H DO UpJLPHQ IHXGDO HQ HO SHUtRGR
TXH YD GHVGH HO VLJOR ;9, DO VLJOR ;9,,,
/DWHVLVVHJ~QODFXDOHOQDFLPLHQWRGHODHFRQRPtDSROtWLFDHVFRQWHPSRUiQHRDOD 7HQLHQGR HQ FXHQWD TXH /D ULTXH]D IXH SXEOLFDGD HQ HO ~OWLPR FXDUWR GHO VLJOR
JpQHVLV GH VX REMHWR GH HVWXGLR OD VRFLHGDG FDSLWDOLVWD UHVXOWD VXPDPHQWH SURGXFWLYD ;9,,, OD FRQWULEXFLyQ GH 6PLWK VH XELFD HQ OD HWDSD ILQDO GH HVD WUDQVLFLyQ VREUH OD
FXDQGR VH EXVFD FRPSUHQGHU OD UHODFLyQ HQWUH OD WHRUtD HFRQyPLFD \ VX WLHPSR 1R TXH H[LVWH FLHUWR DFXHUGR \ TXH VH H[WLHQGH SRU WUHV VLJORV 0iV FRQFUHWDPHQWH VXHOH
LGHQWLILFDUVH DO WUDPR ILQDO GHO VLJOR ;9,,, HQ HVSHFLDO FXDQGR VH HVWi KDEODQGR GH
,QJODWHUUD \ SRU H[WHQVLyQ GH (VFRFLD  FRQ HO FRPLHQ]R GH OD OODPDGD ´UHYROXFLyQ
#OQFQFGTGURWGUVC/$NCWITGWPKÎWPCEQNGEEKÎPFGETÈVKECUCFXGTVGPEKCU[TGRTQEJGUFG5OKVJCNC
DWTIWGUÈCKPFWUVTKCN[EQOGTEKCPVG
$NCWI=? /CTZRQTUWRCTVGVCODKÃPCRTGEKCGNECT¶EVGT
LQGXVWULDOµ 'H PDQHUD TXH SXHGH VHxDODUVH RWUR GH ORV SULQFLSDOHV PpULWRV GH 6PLWK
EKGPVÈHKEQFGNCEQPVTKDWEKÎPFG5OKVJGORCÌCFQOWEJCUXGEGURQTUWCH¶PFGUETKRVKXQŐ=Ŗ?5OKVJUGOWGXGEQP TXH VH GHULYD GH HVWD FLUFXQVWDQFLD HQ UHDOLGDG SRGUtD GHFLUVH TXH HO OLEUR GH 6PLWK
ITCPUKORNKUOQGPWPCEQPVKPWCEQPVTCFKEEKÎP=Ŗ?&GWPCRCTVGVTCVCDCFGRGPGVTCTGPNCHKUKQNQIÈCKPVGTPCFGNC
UQEKGFCFDWTIWGUC[FGQVTCRCTVGRTGVGPFÈCGPRCTVGFGUETKDKTRQTXG\RTKOGTCNCUHQTOCUFGXKFCGPSWGUG
OCPKHKGUVCGZVGTKQTOGPVGGZRQPGTUWEQPECVGPCEKÎPGZVGTPC[GPRCTVGGPEQPVTCTNCPQOGPENCVWTC[NQUEQPEGRVQU
KPVGNGEVKXQUCFGEWCFQUCGUVCUOCPKHGUVCEKQPGUVTCVCPFQFGTGRTQFWEKTNCURQTXG\RTKOGTCGPGNNGPIWCLG[GPGN 'UVCEQPVTQXGTUKCEN¶UKECUQUVGPKFCGPVTGFKXGTUQUJKUVQTKCFQTGU[VGÎTKEQUNNGXÎGNPQODTGFGFGDCVGUQDTG
RTQEGUQFKUEWTUKXQő
/CTZ=?D  NCŐVTCPUKEKÎPFGNHGWFCNKUOQCNECRKVCNKUOQő[EQPVÎEQPNCRCTVKEKRCEKÎPFGCWVQTGUFGNCVCNNCFG25YGG\[/
%HT.GXÈP
=?  &QDD).GHGDXTG-2QNCP[K'*QDUDCYOG+9CNNGTUVGKP
 .GEEKÎP#FCO5OKVJ[GNPCEKOKGPVQFGNCGEQPQOÈCRQNÈVKECEN¶UKEC #ZGN-KEKNNQH 

LQGDJD ODV OH\HV TXH JRELHUQDQ DO VLVWHPD FDSLWDOLVWD FXDQGR HVWH UpJLPHQ D~Q QR VH ´UHYROXFLyQ LQGXVWULDOµ KDEtD HQWRQFHV FRPHQ]DGR UHFLHQWHPHQWH SHUR VH HQFRQWUDED
KDEtDFRQVROLGDGRVLQRTXHSRUHOFRQWUDULRODSURGXFFLyQHQ(XURSDVHFDUDFWHUL]DED D~Q LQFRQFOXVD
SRUODFRH[LVWHQFLDGHUDVJRVQRYHGRVRVSHURWDPELpQIXHUWHVHOHPHQWRVGHFRQWLQXLGDG
FRQ OD pSRFD IHXGDO
6LELHQQRVHUHDOL]DUiDTXtXQDGHWDOODGDGLVFXVLyQDFHUFDGHODVLWXDFLyQKLVWyULFD 0CVWTCNG\CFGNCUNG[GUGEQPÎOKECU‹SWÃGUNCOCPQKPXKUKDNG!
LPSHUDQWHHQODpSRFD²ODOLWHUDWXUDKLVWyULFDHVVXPDPHQWHQXWULGD²VLJXLHQGRD,,
5XELQ   FRQYLHQH GHVWDFDU DOJXQRV SXQWRV TXH UHVXOWDQ HVFODUHFHGRUHV \ FRQWUL (QOXJDUGHMX]JDUODVSRVLFLRQHVSROtWLFDVRWHyULFDVGH6PLWKGHVGHODSHUVSHFWLYD
EX\HQDFRQRFHUODXELFDFLyQKLVWyULFDGHODREUD\GHODXWRUFXDQGRODFRQFLELy GH ORV GHEDWHV GH QXHVWUR WLHPSR D WUDYpV GH XQD PLUDGD YLFLDGD SRU HO DQDFURQLVPR
5XELQ VH UHILHUH D 6PLWK FRPR ´HO HFRQRPLVWD GH OD HWDSD PDQXIDFWXUHUDµ /R FRQYLHQH FRPSUHQGHU FXiOHV IXHURQ ODV SULQFLSDOHV IXHU]DV \ FRUULHQWHV WHyULFDV FRQWUD
LQWHUHVDQWH GH HVWD FDUDFWHUL]DFLyQ HV TXH KDFH HMH HQ ODV IRUPDV SURGXFWLYDV GH ODVTXH6PLWKGHELyHQIUHQWDUVHDILQHVGHOVLJOR;9,,,8ELFiQGRQRVSRUXQPRPHQWR
DTXHO PRPHQWR DSRUWDQGR DOJXQRV UDVJRV UHOHYDQWHV GHO JUDGR GH DYDQFH GH OD OOD HQ DTXHOOD pSRFD SXHGH OHHUVH HQ /D ULTXH]D HQ SULPHUD LQVWDQFLD XQD FDWHJyULFD
PDGDUHYROXFLyQLQGXVWULDO(QHOSODQRGHORVSURFHVRVSURGXFWLYRV²VHxDOD5XELQ² UXSWXUDFRQORVJULOOHWHVGHODH[WHQVDWUDGLFLyQPHGLHYDO'HVGHHVWHSXQWRGHYLVWDVL
FRQYLYtDQ GXUDQWH HO VLJOR ;9,,, WUHV PRGDOLGDGHV GLVWLQWDV OD SURGXFFLyQ DUWHVDQDO ELHQODREUDFRQWLHQHXQD´GHIHQVDµGHOFDSLWDOLVPRHVWDDSRORJtDGHOVLVWHPDQDFLHQWH
LQGHSHQGLHQWH OD LQGXVWULD GRPpVWLFD \ ODV PDQXIDFWXUDV SURSLDPHQWH GLFKDV /DV QR HVWi FRQVWUXLGD HQ HO YDFtR VLQR TXH GHEH FRQVLGHUDUVH PiV TXH QDGD FRPR XQD
SULPHUDV GRV HVWDEDQ D~Q OLJDGDV HVHQFLDOPHQWH D OD WUDGLFLyQ PHGLHYDO IXH SRU UHDFFLyQ \ XQD FUtWLFD D OD VRFLHGDG WUDGLFLRQDO HVFULWD SUHFLVDPHQWH HQ OD pSRFD GH
FRQVLJXLHQWH OD SURGXFFLyQ PDQXIDFWXUHUD OD TXH GLR LPSXOVR D OD FRQVROLGDFLyQ GH WUDQVLFLyQ HQWUH XQ VLVWHPD \ HO RWUR (VWD KLSyWHVLV VXJLHUH TXH HO VXUJLPLHQWR GH OD
GRVGHODVFODVHVVRFLDOHVFDUDFWHUtVWLFDVGHODVRFLHGDGPRGHUQDORVFDSLWDOLVWDVLQGXV HFRQRPtDSROtWLFDWLHQHFRPRSUHFRQGLFLyQHOTXLHEUHGHILQLWLYRFRQODWUDGLFLyQHVFR
WULDOHV SRU XQ ODGR \ HO SUROHWDULDGR LQGXVWULDO SRU HO RWUR 7DQWR ORV FDSLWDOLVWDV SUR OiVWLFD \ VX PRGR GH FRPSUHQGHU ORV SURFHVRV VRFLDOHV GHVGH XQD ySWLFD IXQGDPHQWDO
GXFWLYRV FRPR ORV REUHURV GH OD PDQXIDFWXUD GHSHQGtDQ FDGD YH] GH PDQHUD PiV PHQWH SHUPHDGD SRU OD WHRORJtD (V GHFLU TXH PiV DOOi GH OD SHUWHQHQFLD GH FODVH GH
GHILQLGD GH GHWHUPLQDGDV IXHQWHV GH LQJUHVR TXH GLIHUtDQ GH ODV WUDGLFLRQDOHV HQ HO 6PLWK OD DSRORJtD GH OD VRFLHGDG PRGHUQD SXHGH LQWHUSUHWDUVH FRPR XQ UHVXOWDGR GH
PXQGR IHXGDO ODV JDQDQFLDV LQGXVWULDOHV \ HO VDODULR VX UHFKD]R KDFLD ODV WUDGLFLRQHV PHGLHYDOHV
$Vt\WRGRDSHVDUGHVXVUDVJRVSOHQDPHQWHPRGHUQRVODSURGXFFLyQPDQXIDFWXUH eVWDHVXQDGHODVIXHU]DVTXHPRWRUL]DQWRGDVXFRQVWUXFFLyQWHyULFD/DWUDGLFLyQ
UDVHGLVWLQJXHGHODSURGXFFLyQIDEULO ODJUDQLQGXVWULD HQXQHOHPHQWRFODYHPLHQWUDV HVFROiVWLFD \ WHROyJLFD VH FRQYLHUWH ²DXQTXH QR VLHPSUH GH PDQHUD H[SOtFLWD² HQ XQR
HQODPDQXIDFWXUDODSUHVHQFLDGHQXHYDVPRGDOLGDGHVSURGXFWLYDVHVWiYLQFXODGDDOD GHORVDGYHUVDULRVWHyULFRVGH6PLWKHQHOSODQRGHODVFRQFHSFLRQHVJHQHUDOHVVREUHHO
RUJDQL]DFLyQGHOSURFHVRGHWUDEDMR ODSURIXQGL]DFLyQGHODIUDJPHQWDFLyQGHODVRSH PXQGR OD QDWXUDOH]D HO KRPEUH \ OD VRFLHGDG
UDFLRQHVHWF \QRDOXVRGHKHUUDPLHQWDVQRYHGRVDVHODWULEXWRGRPLQDQWHGHOVLVWH $KRUDELHQDOVLWXDUODPLUDGDPiVHVSHFtILFDPHQWHHQHOWHUUHQRGHODVGRFWULQDV
PD IDEULO VH YLQFXOD D OD DSDULFLyQ GH QXHYD PDTXLQDULD OR TXH D VX YH] LPSRQH HFRQyPLFDV 6PLWK GHGLFD EXHQD SDUWH GH VX OLEUR D UHIXWDU DOJXQDV GH ODV SULQFLSDOHV
QRYHGRVDV PRGDOLGDGHV GH WUDEDMR SURSRVLFLRQHV GH ODV GRV ´FRUULHQWHV HFRQyPLFDVµ TXH GDWDQ GH ORV VLJORV LQPHGLDWD
/D pSRFD GH 6PLWK FRUUHVSRQGH SRU WDQWR D OD HWDSD GH GLIXVLyQ GH OD SURGXF PHQWH DQWHULRUHV \ TXH WDPELpQ SHUWHQHFHQ D OD PRGHUQLGDG HO PHUFDQWLOLVPR \ OD
FLyQPDQXIDFWXUHUD(OFDSLWDOLVWDLQGXVWULDOUH~QHDVXVREUHURVDVDODULDGRVHQJUDQ HVFXHOD ILVLyFUDWD $ HOODV QRV UHIHULUHPRV VXFLQWDPHQWH PiV DGHODQWH (O DSRUWH GH
GHV HVWDEOHFLPLHQWRV SURIXQGL]DQGR WDQWR OD FRRSHUDFLyQ HQWUH HOORV FRPR VX HVSH 6PLWK DFDVR SXHGD DSUHFLDUVH PiV DGHFXDGDPHQWH VL VH OR FRQVLGHUD HQ SULPHU OXJDU
FLDOL]DFLyQ 6LQ HPEDUJR QR VH KDEtD SURGXFLGR D~Q XQD WUDQVIRUPDFLyQ VXVWDQFLDO FRPR XQD UHVSXHVWD DO SHQVDPLHQWR PHGLHYDO DFHUFD GH OD VRFLHGDG HQ JHQHUDO \ HQ HO
GH ODV KHUUDPLHQWDV H LQVWUXPHQWRV GH WUDEDMR (VWD SDUWLFXODULGDG GH OD pSRFD GHMy FDPSRGHODVWHRUtDVHFRQyPLFDVDODVLGHDVPHUFDQWLOLVWDV\ILVLyFUDWDV$FRQWLQXDFLyQ
FRPRVHYHUiKXHOODVYLVLEOHVHQODREUDGH6PLWKVLELHQSRUXQODGRODFRQVWUXF
FLyQGHVXVLVWHPDWHyULFRWLHQHFRPRFRQGLFLyQREYLDODDSDULFLyQGHDOJXQDVGHODV
.CTGNCEKÎPSWGGZKUVGGPVTGNCUVGQTÈCURTQRWGUVCURQT5OKVJ[NCUNG[GUFKXKPCUTGVTCVCFCURQTNCVGQNQIÈC
FDUDFWHUtVWLFDVGLVWLQWLYDVGHOVLVWHPDFDSLWDOLVWDSRUHORWURODGRHOUpJLPHQFDSLWDOLVWD TGSWKGTGKPFWFCDNGOGPVGWPVTCVCOKGPVQOWEJQO¶URTQHWPFQ[RQTOGPQTK\CFQSWGGNSWGCSWÈUGNGEQPEGFGT¶
GHOTXH6PLWKIXHWHVWLJRHVWDEDOHMRVGHKDEHUDOFDQ]DGRVXPDGXUH]/DGHQRPLQDGD 2GTQEQPVQFQNCKFGCIGPGTCNFGSWGGZKUVGWPCQRQUKEKÎPGPVTGGNECORQFGCEEKÎPFGNCUNG[GUFKXKPCU[GNFGNCU
NG[GUGEQPÎOKECUUGTXKT¶UGIÕPETGGOQURCTCEQORTGPFGTCNIWPQUCURGEVQUEGPVTCNGUFG.CTKSWG\C.CTGHGTGPEKC
CNCUŐNG[GUPCVWTCNGUőPQHWGVCORQEQENCTQGUV¶WPCKPXGPEKÎPFG#FCO5OKVJGUVGTGEWTUQUGGPEWGPVTC[CGP
5CPVQ6QO¶Uŋ[#TKUVÎVGNGUŋCDCTECCVQFQGNKWUPCVWTCNKUOQFGNUKINQ:8+[O¶URTÎZKOQVGO¶VKECOGPVGCNCUKFGCU
/CTZFGPQOKPCUWDUWPEKÎPTGCNFGNQDTGTQGPGNECRKVCNCNCVTCPUHQTOCEKÎPFGNRTQNGVCTKCFQSWGUGKORQPG FG(3WGUPC[[NQUHKUKÎETCVCU2.GXÈPFGUCTTQNNÎGPRTQHWPFKFCFNCEQPVTCRQUKEKÎPGPVTGTC\ÎP[HG[UWXÈPEWNQEQP
ŐEQPNCCRNKECEKÎPFGNCEKGPEKC[NCOCSWKPCTKCCNCRTQFWEEKÎPKPOGFKCVCő
/CTZ=?  NCGEQPQOÈCRQNÈVKECPCEKGPVG
 .GEEKÎP#FCO5OKVJ[GNPCEKOKGPVQFGNCGEQPQOÈCRQNÈVKECEN¶UKEC #ZGN-KEKNNQH 

QRVUHIHULUHPRVDOSULPHURGHORVGRVDVSHFWRV\OXHJRDOVHJXQGRWHQLHQGRHQFXHQWD IRUPD ¢HO UHHPSOD]R GH OD WUDGLFLyQ SRU ODV FLHJDV UHJODV GHO PHUFDGR HV HO FDPLQR
TXH VH WUDWD GH XQ UHWUDWR HVTXHPiWLFR \D TXH ODV ´HVFXHODVµ HFRQyPLFDV SUHYLDV D KDFLD OD GLVROXFLyQ VRFLDO"
6PLWK ²OD OODPDGD ´HVFROiVWLFDµ DVt FRPR OD PHUFDQWLOLVWD \ ILVLyFUDWD² FDHQ IXHUD GH (QHVDVFLUFXQVWDQFLDV\HQFRQWUDGHODSRVLFLyQFRQVHUYDGRUDGHEXHQDSDUWHGH
QXHVWUR FDPSR GH DQiOLVLV ORV GRFWRUHV HVFROiVWLFRV HQ /D ULTXH]D VH HQVD\D XQD SHFXOLDU ´GHIHQVDµ GHO VLVWHPD
/D FRQWULEXFLyQ GH 6PLWK SXHGH LQVFULELUVH GHQWUR GH OD JUDQ FRUULHQWH GH SHQVD FDSLWDOLVWD3UREDEOHPHQWHVHDHVWHHVIXHU]RHOUHVSRQVDEOHGHORVSDVDMHVPiVDSRORJpWLFRV
PLHQWR GHQRPLQDGD LOXVWUDFLyQ HXURSHD  TXH HQ OD IRUPXODFLyQ FOiVLFD GH 0 GHO UpJLPHQ FDSLWDOLVWD TXH DSDUHFHQ HQ OD REUD \ TXH HQ PXFKRV FDVRV HQWUDQ HQ
+RUNKHLPHU \ 7 $GRUQR ´KD SHUVHJXLGR GHVGH VLHPSUH HO REMHWLYR GH OLEHUDU D ORV FRQWUDGLFFLyQFRQRWURVIUDJPHQWRVGRQGH6PLWKVHSHUPLWHREVHUYDUODQXHYDUHDOLGDG
KRPEUHVGHOPLHGR\FRQVWLWXLUORVHQVHxRUHV>«@(OSURJUDPDGHOD,OXVWUDFLyQHUDHO GHVGH XQD SHUVSHFWLYD PiV DPSOLD \ REMHWLYD PDWL]DQGR DVt VXV REVHUYDFLRQHV IDYRUD
GHVHQFDQWDPLHQWR GHO PXQGR 3UHWHQGtD GLVROYHU ORV PLWRV \ GHUURFDU OD LPDJLQDFLyQ EOHV 3HUR HQ WpUPLQRV JHQHUDOHV SRGUtD GHFLUVH TXH HO SUR\HFWR GH 6PLWK FRQVLVWH HQ
PHGLDQWHODFLHQFLDµ +RUNKHLPHU\$GRUQR>@ 6LVHHPSOHDHVWDOHQWH FRQVWUXLUDUJXPHQWRVHQGHIHQVDGHOQXHYRUpJLPHQVRFLDOGHVGHXQDSHUVSHFWLYD´FLHQ
SDUD HQPDUFDU HO DSRUWH GH 6PLWK SRGUtD DILUPDUVH TXH VX SRU DVt GHFLU ´SULQFLSDO WtILFDµ(QFRQFUHWR6PLWKVHSURSRQHGHPRVWUDUTXHODVIRUPDVHFRQyPLFDVGHOVLVWHPD
DGYHUVDULRµIXHHQWRQFHVHORVFXUDQWLVPRPHGLHYDO\PiVSUHFLVDPHQWHODVUHDFFLRQHV FDSLWDOLVWD QR FRQGXFHQ KDFLD XQD GHVRUJDQL]DFLyQ JHQHUDO VLQR TXH SRU HO FRQWUDULR
TXH GHQWUR GHO FDPSR GH OD WHRORJtD VXVFLWy HO VXUJLPLHQWR GHO UpJLPHQ FDSLWDOLVWD (Q HOFDSLWDOLVPRHVWiUHJLGRSRUXQFRQMXQWRGHOH\HVTXHDVHJXUDQODUHSURGXFFLyQPDWH
HIHFWR OD DFHOHUDGD H[SDQVLyQ GH ODV UHODFLRQHV FDSLWDOLVWDV D OR ODUJR GHO VLJOR ;9,,, ULDOGHODVRFLHGDG\PiVDXQVXSURJUHVR6LQHPEDUJRHVDV´OH\HVµWLHQHQXQDSDUWL
SXVRHQPRYLPLHQWRDODVIXHU]DVFRQVHUYDGRUDVTXHVHRSRQtDQDODVYHUWLJLQRVDVWUDQV FXODU QDWXUDOH]D /R TXH LQWHQWD SUREDU HV TXH HO QXHYR RUGHQ HFRQyPLFR DO QR HVWDU
IRUPDFLRQHVHQWRGRVORVFDPSRVGHODYLGDVRFLDO%XHQDSDUWHGHOSHQVDPLHQWRPHGLH JREHUQDGR SRU ORV SULQFLSLRV \ QRUPDWLYDV WUDGLFLRQDOHV SRU ODV UHJXODFLRQHV \ UHVWULF
YDOVHUHVLVWtDDHVWRVDELVPDOHVFDPELRV\DTXHODVDQWLJXDVGRFWULQDVVRVWHQLGDVSRUOD FLRQHV IHXGDOHV QR VH FRQYLHUWH HQ XQ VLVWHPD DQiUTXLFR VLQR TXH SRU HO FRQWUDULR
WHRORJtD FKRFDEDQ IURQWDOPHQWH FRQ ODV IRUPDV HFRQyPLFDV PRGHUQDV HQ H[SDQVLyQ H[LVWHQGHWHUPLQDGDVOH\HVTXHDVHJXUDQODFRRUGLQDFLyQHQWUHWRGDVVXVSDUWHVFRPSR
FRPR HO FRPHUFLR OD LQGXVWULD \ HO FUpGLWR QHQWHV H LQFOXVR TXH OD ´OLEUHµ RSHUDFLyQ GH HVWRV PHFDQLVPRV QR KDFH RWUD FRVD TXH
'H KHFKR ORV GRFWRUHV HVFROiVWLFRV VREUH OD EDVH GH VXV LQWHUSUHWDFLRQHV GH ODV SURPRYHU HO ELHQHVWDU GHO FRQMXQWR
VDJUDGDVHVFULWXUDV\GHORVWH[WRVILORVyILFRVGHOSHUtRGRFOiVLFRKDEtDQIXQGDPHQWDGR (VWHSUR\HFWRWHyULFRSRUWDQWRREOLJDD6PLWKDLQYHVWLJDUHOPRGRHVSHFLDOHQHO
VXFHUUDGDRSRVLFLyQDOPHQRVHQHOFDPSRGRFWULQDULRDOXVRGHOFUpGLWR ODSURKLEL TXHRSHUDQODVOH\HVHFRQyPLFDV$ODGLVWDQFLDWDOYH]QRVHDSUHFLHHQWRGDVXGLPHQ
FLyQ GH OD XVXUD  IXHUWHV UHSDURV DO FRPHUFLR HO DPRU DO OXFUR HUD FRQVLGHUDGR XQ VLyQ OD HQRUPH FRPSOHMLGDG GHO SUREOHPD \ OD GLVWLQWLYD RULJLQDOLGDG GH HVWH HQIRTXH
SHFDGR  \ ²PHGLDQWH VXV HVSHFXODFLRQHV DFHUFD GHO SUHFLR ´MXVWRµ² D OD OLEUH FRQWUDWD 3RUTXHDOWUDWDUVHGHXQDREUDIXQGDFLRQDODGHPiVGHDERFDUVHDGHVFXEULU\GHVFULELU
FLyQ\ODOLEUHFRPSHWHQFLD&XDQGRHODYDQFHGHOFDSLWDOLVPRFRPLHQ]DDVRFDYDUODV HO PRGR SDUWLFXODU HQ HO TXH HVDV OH\HV RSHUDQ HO DXWRU GHEH HQIUHQWDUVH D DOJXQRV
EDVHVGHODVRFLHGDGWUDGLFLRQDODUUDVDQGRDVXSDVRFRQODVFRPXQLGDGHVPHGLHYDOHV LQWHUURJDQWHVWDQSURIXQGRVFRPRIXQGDPHQWDOHV\QXHYRV¢TXpVRQH[DFWDPHQWHHVDV
FRQ ODV FRVWXPEUHV DILDQ]DGDV SRU VLJORV \ FRQ ORV HVWUHFKRV YtQFXORV IXQGDGRV HQ HO OH\HV HFRQyPLFDV" ¢FXiO HV VX RULJHQ \ FXiO VX DOFDQFH"
FRQWUROUHOLJLRVRDOJXQRVUHSUHVHQWDQWHVGHOD,JOHVLDQRSRGtDQYHUFRPRUHVXOWDGRGH (QVD\DUHPRVDFRQWLQXDFLyQXQDERUGDMHSUHOLPLQDUGHODFXHVWLyQHQWpUPLQRVPX\
HVWDWUDQVIRUPDFLyQRWUDFRVDTXHHODGYHQLPLHQWRGHODFDWiVWURIH\HOFDRVJHQHUDOL]D JHQHUDOHV \ DEVWUDFWRV TXH QR REVWDQWH D\XGDUi D FRPSUHQGHU DOJXQRV GH ORV GLOHPDV D
GR OD DEVROXWD GLVROXFLyQ GH ORV YtQFXORV HQWUH ORV KRPEUHV /D FXHVWLyQ ´WHyULFDµ HQ ORV TXH GHELy HQIUHQWDUVH 6PLWK FXDQGR DERUGy GHVGH HVWD SHUVSHFWLYD VX HVWXGLR GH OD
GLVSXWDSXHGHSODQWHDUVHGHHVWHPRGR¢XQDYH]TXHEUDQWDGDVODVIRUPDVWUDGLFLRQDOHV VRFLHGDG PRGHUQD &RQYLHQH DFODUDU GHVGH XQ FRPLHQ]R TXH OD VLJXLHQWH UHIOH[LyQ QR
GHRUJDQL]DFLyQGHODSURGXFFLyQODGLVWULEXFLyQ\HOFRQVXPRFyPRSXHGHDVHJXUDUVH LQWHQWD UHSURGXFLU FRQ WRGD ILGHOLGDG ODV LGHDV GH 6PLWK VLQR TXH VH SURSRQH RIUHFHU
TXH OD VRFLHGDG GLVSRQGUi GH ORV PHGLRV QHFHVDULRV SDUD VX VXVWHQWR" 'LFKR GH RWUD DOJXQRV HOHPHQWRV SDUD FRPSUHQGHU ODV GXUDGHUDV FRQVHFXHQFLDV GH VXV DSRUWHV
3XHGHGHFLUVHTXHHQODpSRFDHQODTXHVHHVFULELy/DULTXH]DODVOH\HVHFRQyPLFDV
'PRCTVKEWNCTFGNCKNWUVTCEKÎPGUEQEGUCEW[QUTGRTGUGPVCPVGUO¶UFGUVCECFQUSWGVWXKGTQPWPCRQFGTQUC
FRPRWDOHVFRQILJXUDEDQXQREMHWRGHHVWXGLRSRUFRPSOHWRQRYHGRVRVLQHPEDUJRVX
KPHNWGPEKCUQDTGGNRGPUCOKGPVQFG5OKVJUQP&CXKF*WOG[(TCPEKU*WVEJGPUQP FDPSR GH DFFLyQ SDUHFtD HVWDU H[SDQGLpQGRVH DFHOHUDGDPHQWH KDVWD DEDUFDU WRGDV ODV
.CRTQJKDKEKÎPFGNCWUWTCHWGNGIKUNCFCRQTNCKINGUKCECVÎNKECGPGNUKINQ+8GNEQPEKNKQFG0KEGCEQPFGPÎ HVIHUDV GH OD SURGXFFLyQ HO FRPHUFLR \ OD YLGD VRFLDO HQ VX FRQMXQWR ¢4Xp VRQ SXHV
GNRTÃUVCOQEQPKPVGTGUGUGPVTGNQUENÃTKIQUFGNCKINGUKCECVÎNKECTQOCPCNWGIQ%CTNQOCIPQGZVGPFKÎNCRTQJKDKEKÎP
CVQFQUNQUETKUVKCPQU'PGN%QPEKNKQFG8KGPCGPGN2CRC%NGOGPVG8GUVCDNGEKÎSWGVQFCNGIKUNCEKÎPSWGNC ODV OH\HV HFRQyPLFDV"
VQNGTCTCUGTÈCEQPUKFGTCFCJGTÃVKEC/CZ9GDGTGP.CÃVKECRTQVGUVCPVG[GNGURÈTKVWFGNECRKVCNKUOQUQUVKGPGSWGNC (Q SULPHU OXJDU 6PLWK GHVFDUWD GH SODQR WRGD YLQFXODFLyQ LQPHGLDWD HQWUH ODV
4GHQTOC[UWUTGUWNVCPVGUGPRCTVKEWNCTGNECNXKPKUOQCFKHGTGPEKCFGNCKINGUKCECVÎNKECTQOCPCEQPUKIWKGTQPWPC
OH\HV HFRQyPLFDV \ ODV OH\HV GLYLQDV (Q HVR FRQVLVWH SUHFLVDPHQWH VX UDGLFDO UXSWXUD
EKGTVCEQORCVKDKNKFCFGPVTGUWURTGUETKREKQPGU[GNCH¶PFGNWETQSWGECTCEVGTK\CCNCUQEKGFCFOQFGTPC
 .GEEKÎP#FCO5OKVJ[GNPCEKOKGPVQFGNCGEQPQOÈCRQNÈVKECEN¶UKEC #ZGN-KEKNNQH 

FRQ OD HVFROiVWLFD QR H[LVWH \D XQ QLYHO ´MXVWRµ R DGHFXDGR SDUD OD WDVD GH LQWHUpV HO WDOUHVSXHVWDFRQWUDGLFHODQDWXUDOH]DPLVPDGHHVWDVOH\HVFX\DRSHUDFLyQQRUHTXLHUH
VDODULR ODV JDQDQFLDV ODV UHQWDV R ORV SUHFLRV GH ODV PHUFDQFtDV HV GHFLU XQ QLYHO TXH GHOFRQFXUVRGHQLQJXQDDXWRULGDGVLQRTXHVXUDt]VHHQFXHQWUDHQODDFFLyQ´OLEUHµH
VHDGHFXDDXQPDQGDWRGLYLQRRPRUDO1RREVWDQWHQRSRUHVRGHMDQGHVHU´OH\HVµ\D LQFRQGLFLRQDGDGHFDGDKRPEUHHVGHFLUHQHOLQGLYLGXRPLVPR'HHVWHPRGRVLHVHO
TXHLQGXGDEOHPHQWHULJHQORVIHQyPHQRVHFRQyPLFRVFRQIpUUHDQHFHVLGDG/H\HVFRPR LQGLYLGXRSRUVXSURSLDFXHQWDTXLHQODVPRWRUL]DQRSDUHFHQHFHVDULRGLVSRQHUGHXQ
OD GH OD RIHUWD \ OD GHPDQGD OD LJXDODFLyQ GH OD JDQDQFLD \ OD FRPSHWHQFLD HQWUDQ HQ yUJDQRSROtWLFRTXHDVHJXUHVXFXPSOLPLHQWRROLPLWHVXDOFDQFH/DVOH\HVHFRQyPLFDV
DFFLyQHQWDQWRQRVHOHVLPSRQJDDOJXQDWUDEDH[WHUQD QR VH IXQGDQ SRU WDQWR HQ XQ SDFWR FROHFWLYR RULJLQDULR ²UHVDOWDPRV DTXt HO FDUiFWHU
6LVHDFHSWDGHVGHXQLQLFLRTXHODVOH\HVHFRQyPLFDVQRHVWiQRULJLQDGDVRUHJLGDV FROHFWLYRGHHVWHDFXHUGR²3RUWDQWRHO´FRQWUDWRVRFLDOµSRGUtDHPSOHDUVHSDUDH[SOL
SRU ORV GHVLJQLRV GH 'LRV ¢TXLpQ ODV KD ´SURPXOJDGRµ \ FyPR VH DVHJXUD VX FXPSOL FDU HO RULJHQ GH XQ yUJDQR SROtWLFR TXH HVWi DXVHQWH HQ HO WHUUHQR GH ODV UHODFLRQHV
PLHQWR"6LJXLHQGRFRQHVWHUD]RQDPLHQWRDEVWUDFWRSRGUtDVRVWHQHUVHTXHVHWUDWDGH HFRQyPLFDVGRQGHORVKRPEUHVDFW~DQDOPHQRVHQDSDULHQFLDVHJ~QORVGLFWDGRVGH
OH\HVGHODQDWXUDOH]DFRPRODVTXHULJHQORVPRYLPLHQWRVGHORVFXHUSRVFHOHVWHVODV VX OLEUH DOEHGUtR
PDUHDV R OD VXFHVLyQ GH ODV HVWDFLRQHV 3HUR QR HV DVt HQ HVWH FDVR OR TXH VH HVWi 6HDEUHQHQWRQFHVGRVFDPLQRV(OSULPHURGHHOORVFRQVLVWHHQDWULEXLUHORULJHQGH
LQYHVWLJDQGRVRQIHQyPHQRVKXPDQRV VRFLDOHV 3RUPiVTXHHVWDVOH\HVVHFXPSODQ HVWDV OH\HV D OD UD]yQ LQGLYLGXDO HV GHFLU D OD YROXQWDG FRQFLHQWH D OD LQWHOLJHQFLD GH
FRQXQDIXHU]DLQH[RUDEOHQRSXHGHQVHUFRQVLGHUDGDVVLQPiVOH\HVGHODQDWXUDOH FDGD KRPEUH (O DUJXPHQWR VHUtD HO VLJXLHQWH 6L XQ GHWHUPLQDGR PRGR GH DFWXDU UH
]D HTXLSDUDEOHV D ODV GH OD ItVLFD SRU HMHPSOR 6RQ OH\HV GHO KRPEUH OH\HV GH OD VXOWD PiV SURYHFKRVR R VDWLVIDFWRULR FXDQGR VH OR FRQVLGHUD GHVGH XQD SHUVSHFWLYD HV
VRFLHGDGeVWHHVHOSXQWRGHSDUWLGDGHODLQYHVWLJDFLyQGHO6PLWK\HVORTXHHVWDP WULFWDPHQWHLQGLYLGXDO\HVWRPLVPRRFXUUHFRQFDGDXQRGHORVLQGLYLGXRVTXHFRPSR
SDHQVXREUDODLPSURQWDLOXPLQLVWD QHQODVRFLHGDGHQWRQFHVSRUREUDGHHVDFRQYHQLHQFLDLQGLYLGXDOWDOFRQGXFWD\VXV
/DV OH\HV HFRQyPLFDV UHILHUHQ HQWRQFHV D IHQyPHQRV SXUDPHQWH KXPDQRV HV GHFLU UHVXOWDGRV VH LPSRQGUiQ OXHJR FRPR OH\HV HFRQyPLFDV JHQHUDOHV 3RU HMHPSOR VL SDUD
QR VH IXQGDQ HQ HO PDQGDWR GLYLQR QL HQ GHWHUPLQDFLRQHV QDWXUDOHV 6LQ HPEDUJR XQD FDGDLQGLYLGXRUHVXOWDUDUD]RQDEOH\FRQYHQLHQWHFDPELDUVXVSURGXFWRVSRURWURVHQ
YH] HVWDEOHFLGR HVWR ODV GLILFXOWDGHV VH DJLJDQWDQ $ SHVDU GH UHJLU OD FRQGXFWD GH ORV WRQFHV ORV SURGXFWRV VH WUDQVIRUPDUiQ HQ PHUFDQFtDV SDUD VHU OOHYDGDV DO PHUFDGR \
KRPEUHV \ JREHUQDU HO VHQWLGR R HO UHVXOWDGR GH VXV DFFLRQHV HO FXPSOLPLHQWR GH HVWDV WHQGUiQ XQ SUHFLR UHJXODGR SRU OD RIHUWD \ OD GHPDQGD (VWH UD]RQDPLHQWR HTXLYDOH D
SDUWLFXODUHV OH\HV SDUHFH LPSRQHUVH FRQ LQGHSHQGHQFLD GHO FRQRFLPLHQWR R OD YROXQWDG VRVWHQHU TXH ODV IRUPDV \ ODV OH\HV HFRQyPLFDV PRGHUQDV VRQ HVHQFLDOPHQWH ´UDFLRQD
GHHVRVPLVPRVLQGLYLGXRV\DVHDTXHVHORVWRPHLQGLYLGXDOPHQWHRHQVXFRQMXQWR(Q OHVµ\DTXHVXH[LVWHQFLDPLVPDHVWiIXQGDGDHQODYROXQWDGLQGLYLGXDOHQXQFiOFXOR
HVWRGLILHUHQODVOH\HVHFRQyPLFDVSRUHMHPSORGHODVOH\HVSURPXOJDGDVSRUDOJXQDDXWR GHFRQYHQLHQFLD(OFDPLQRDOWHUQDWLYRFRQVLVWHHQDWULEXLUOHVXQRULJHQD~QPiVSUR
ULGDG²FRPRHO(VWDGR²SHURWDPELpQGHDTXHOODVFRQVDJUDGDVSRUODWUDGLFLyQ\ODVFRV IXQGR DVRFLDGR FRQ OD ´QDWXUDOH]D KXPDQDµ PLVPD HV GHFLU FRQ FLHUWDV LQFOLQDFLRQHV
WXPEUHV /DV OH\HV HFRQyPLFDV QR IXHURQ SURFODPDGDV SRU QLQJ~Q PRQDUFD ¢&XiO HV RSURSHQVLRQHVLQQDWDVGHOVHUKXPDQRFRQVXSRUDVtGHFLU´LQVWLQWRQDWXUDOµ
SXHVHORULJHQGHHVWHH[WUDxRWLSRGHOH\HV",QWHQWHPRVDJRWDUWRGDVODVSRVLELOLGDGHV $PEDVRSFLRQHV TXHXELFDQHORULJHQGHODVOH\HVHFRQyPLFDV\DVHDHQODUD]yQR
3ULPHUDPHQWHSRGUtDVRVWHQHUVHTXHEURWDURQGHXQ´FRQWUDWRVRFLDOµHVGHFLUGH HQ HO LQVWLQWR HQ HO DOPD R HQ HO FXHUSR  WURSLH]DQ FRQ XQ PLVPR SUREOHPD
XQFRQYHQLRH[SOtFLWRHQWUHORVLQGLYLGXRVFHOHEUDGRHQWLHPSRVUHPRWRV6LQHPEDUJR ´PHWRGROyJLFRµ¢H[LVWHXQPpWRGRDGHFXDGRSDUDHVWXGLDUHOFRQWHQLGRGHODFRQFLHQ
FLD\ORVLQVWLQWRVGHXQLQGLYLGXRDLVODGRFRQHOSURSyVLWRGHLGHQWLILFDUVX´QDWXUDOH
%QOQUGFKLQNCXKPEWNCEKÎPGPVTGNCPCEKGPVGGEQPQOÈCRQNÈVKECOQFGTPC[GNKPEKRKGPVG[HTCIOGPVCTKQ ]DµSXUD"¢FXiOHVVRQHVWDVFXDOLGDGHVHLPSXOVRVGHO´KRPEUHQDWXUDOµ"/DVSULQFLSDOHV
CP¶NKUKUŐGEQPÎOKEQőSWGUGFGTKXCDCFGNCUQDTCUGUEQN¶UVKECUPQGUVCPH¶EKNFGGUENCTGEGT0QRQFGOQUCSWÈ VROXFLRQHV SDUD HVWH LQFRQYHQLHQWH IXHURQ WUHV WRGDV HOODV LJXDOPHQWH SUREOHPiWLFDV
FKUEWTTKTNCTICOGPVGCEGTECFGNEQPEGRVQFGŐNG[PCVWTCNőVCPRTQDNGO¶VKEQEQOQECTCEVGTÈUVKEQFGNCÃRQEC$CUVC (Q SULPHU OXJDU HVWi HO PpWRGR HPSOHDGR SRU +REEHV HQWUH RWURV TXH FRQVLVWH HQ
FGEKTSWGNCOKUOÈUKOCVGQNQIÈCGUEQN¶UVKECHWGTCFGNCUHTGEWGPVGUKPVTQOKUKQPGUPQTOCVKXCUEQPUKFGTCDCVCODKÃP
SWGNCEQORTGPUKÎPFGNQUJGEJQUUQEKCNGURQFÈCPCNECP\CTUGOGFKCPVGGNWUQFGNCTC\ÎPJWOCPC&KEJQFGQVTQ WRPDUODYtDGHODLQWURVSHFFLyQHOWHyULFRGHEHHVFXGULxDUVXSURSLRLQWHULRUGHVSRMiQ
OQFQNCFKXKUKÎPGHGEVWCFCRQT5CPVQ6QO¶UCFLWFKECCNQTFGPUQEKCNRQUGGWPCEQPUKUVGPEKCNÎIKECRTQRKCNÎIKEC GRVHGHWRGDVODVLPSXUH]DVFXOWXUDOHVKLVWyULFDVSVLFROyJLFDV\VRFLDOHVSDUDGHVFXEULU
SWGRWGFGGUVWFKCTUGEQPKPFGRGPFGPEKCFGNCQRKPKÎPCEGTECFGUKHWGQPQNCXQNWPVCFFKXKPCNCSWGQTKIKPCNOGPVG
RWUQGPOCTEJCGNUKUVGOC
5EJWORGVGT=? 5OKVJRQTUWRCTVGPQPGEGUKVCDCPGICTNC DOOt DQLGDGRV HQ VX SURSLR VHU ORV FDUDFWHUHV QDWXUDOHV GH OD HVSHFLH 2WUR FDPLQR
GZKUVGPEKCFG&KQU
FGJGEJQPQNQJCEGVQFQNQEQPVTCTKQ RCTCGUVCDNGEGTNCKPFGRGPFGPEKCFGUWQDLGVQFGGUVWFKQ SRVLEOH HV HO HVWXGLR HPStULFR EDVWDQWH KDELWXDO HQ OD pSRFD TXH FRQVLVWH HQ YLVLWDU \
'PNQUFQEVQTGUGUEQN¶UVKEQUEQOQXKOQUCODQUTGIKUVTQUUQNÈCPUWRGTRQPGTUG2CTCRGPGVTCTGPNCEQORNGLKFCFFG HVWXGLDU DOJXQD VRFLHGDG ´SULPLWLYDµ D~Q DFWLYD SDUD EXVFDU DTXHOOR TXH FDUDFWHUL]D DO
GUVCFKUEWUKÎPRWGFGPGZCOKPCTUGGPVTGQVTQU8KPGT
 6C[NQT
 %JCNM
 9CVGTOCP
 
$KVVGTOCP
 [GN[CEKVCFQ5EJWORGVGT
=?[UU  KRPEUH HQ DTXHO HVWDGR WUDWDQGR GH GHWHUPLQDU VL GLFKR UDVJR VXEVLVWH OXHJR HQ OD
#WVQTGUEQOQ,QJP.QEMG[,GCP,CESWGU4QWUUGCWJCDÈCPKPVGPVCFQFGUEWDTKTGNQTKIGPFGN'UVCFQOQFGTPQ VRFLHGDGFDSLWDOLVWD(VH´DOJRFRP~QµTXHVHFRQVHUYDDWUDYpVGHORVGLVWLQWRVHVWDGLRV
TGEWTTKGPFQCNCHKIWTCFGNEQPVTCVQUQEKCN.WGIQFGRQUVWNCTSWGGZKUVGPEKGTVQUCVTKDWVQUPCVWTCNGUFGNJQODTGUG
RTQRWUKGTQPOQUVTCTSWGNCUNG[GU[NCUKPUVKVWEKQPGUOQFGTPCUUGHWPFCPGPWPCEWGTFQTCEKQPCNGPVTGGNNQU KLVWyULFRVVHUtDOD´QDWXUDOH]DKXPDQDµ8Q~OWLPRUHFXUVRSDUDFRQRFHUODVFDUDFWHUtVWLFDV
 .GEEKÎP#FCO5OKVJ[GNPCEKOKGPVQFGNCGEQPQOÈCRQNÈVKECEN¶UKEC #ZGN-KEKNNQH 

GHO KRPEUH QDWXUDO SURSRQH XQ H[SHULPHQWR DQDOtWLFR TXH FRQVLVWH HQ LPDJLQDU VXVSURSyVLWRVSXHVDOSHUVHJXLUVXSURSLRLQWHUpVSURPXHYHHOGHODVRFLHGDG
FXiOVHUtDHOFRPSRUWDPLHQWRGHOKRPEUHDFWXDOHQHOKLSRWpWLFRFDVRGHHQFRQWUDU GHXQDPDQHUDPiVHIHFWLYDTXHVLHVWRHQWUDUDHQVXVGHVLJQLRV 6PLWK>@
VH DLVODGR \ GHVSURYLVWR GH ODV UHODFLRQHV SURSLDV GH OD VRFLHGDG FDSLWDOLVWD (O PiV  
IDPRVRGHHVWRVHMHUFLFLRVGHODLPDJLQDFLyQSURYLHQHGHODOLWHUDWXUDHVHO5RELQVRQ
&UXVRH GH 'DQLHO 'HIRH (QRWUDVSDODEUDVODVRFLHGDGHVWiJREHUQDGDSRUFLHUWDVOH\HVFX\DIRUPDGHRSH
&RPR SXHGH YHUVH QLQJXQR GH HVWRV UHFXUVRV HV GHPDVLDGR FRQYLQFHQWH 1R HV UDU\VXVHIHFWRVVRQGHVFRQRFLGRVSDUDORVLQGLYLGXRVTXHODFRPSRQHQ$PERVFDPL
IiFLOGHVFXEULUODVFDUDFWHUtVWLFDVGHODQDWXUDOH]DKXPDQD/RVWUHVPpWRGRVPHQFLRQD QRV ²HO GH OD UD]yQ \ HO GHO LQVWLQWR² SXHGHQ VHU LJXDOPHQWH FXHVWLRQDGRV ¢FyPR HV
GRVSDUHFHQDSRUWDUDODLQYHVWLJDFLyQGHODSHUVRQDOLGDGGHODXWRU LQWURVSHFFLyQ GH SRVLEOH TXH OD VRFLHGDG FDSLWDOLVWD WUDWiQGRVH GH XQD pSRFD KLVWyULFD GHWHUPLQDGD
XQD VRFLHGDG SUHFDSLWDOLVWD SDUWLFXODU HWQRJUDItD  R GHO FRPSRUWDPLHQWR GHO KRPEUH HVWpSUHVLGLGDSRUOH\HVTXHQRKDFHQPiVTXHUHIOHMDUODDEVWUDFWDUD]yQKXPDQDRODV
FDSLWDOLVWDFXDQGRVHORLQVHUWDHQXQPXQGRQRFDSLWDOLVWD 5RELQVRQ SHURQRSDUH FDUDFWHUtVWLFDV LQQDWDV GH OD HVSHFLH" 6PLWK FRPR YHUHPRV FDUHFH GH UHVSXHVWDV SDUD
FHQHQFDPELRDSWRVSDUDEULQGDUHOHPHQWRVFLHUWRVDFHUFDGHODVFXDOLGDGHVGHO´KRP HVWH LQWHUURJDQWH (Q OD SUy[LPD OHFFLyQ YHUHPRV GH TXp PRGR 6PLWK OLGLD FRQ FDGD
EUH QDWXUDOµ R GHO ´HVWDGR GH QDWXUDOH]Dµ SUREOHPD SDUWLFXODU DGRSWDQGR DOJXQD GH HVWDV SRVLEOHV VROXFLRQHV
3RURWUDSDUWHHOLQWHQWRPLVPRGHGHULYDUODVOH\HVHFRQyPLFDVGHODQDWXUDOH]D 0iV DOOi GH ODV HVSHFXODFLRQHV GH 6PLWK HO SUREOHPD VXEVLVWH ODV OH\HV HFRQyPLFDV
KXPDQD OOHYD DGHPiV FDVL SRU QHFHVLGDG D ´QDWXUDOL]DUµ DO UpJLPHQ FDSLWDOLVWD SRU VRQ HQ HIHFWR ´OH\HV REMHWLYDVµ 2SHUDQ ´D HVSDOGDVµ GH ORV LQGLYLGXRV PiV DOOi GH VX
TXH OR TXH VH SUHWHQGH HV GHPRVWUDU TXH ODV OH\HV TXH ULJHQ VX PRYLPLHQWR EURWDQ FRQFLHQFLD R LQFOXVR HQ FRQWUD GH VX YROXQWDG ²FRPR JXLDGDV SRU XQD PDQR LQYLVLEOH²
GLUHFWD H LQH[RUDEOHPHQWH GH FLHUWRV DWULEXWRV SURSLRV GH OD HVSHFLH KXPDQD (Q RWUDV SDODEUDV OD VRFLHGDG HVWi JREHUQDGD SRU OH\HV FX\D RSHUDFLyQ \ HIHFWRV VRQ
(Q HO WUDQVFXUVR GHO UHFRUULGR TXH UHDOL]DUHPRV SRU /D ULTXH]D YHUHPRV TXH FDGD GHVFRQRFLGRV SDUD ORV LQGLYLGXRV
YH]TXH6PLWKVHSURSRQHGHYHODUHORULJHQ\ODHVHQFLDGHODVIRUPDV\OH\HVHFRQyPLFDV 3RU ~OWLPR SRGUtD GHFLUVH TXH SHVH D OD VHxDODGD UXSWXUD FRQ HO SHQVDPLHQWR
TXH HVWXGLD RSWD SRU DOJXQD GH HVWDV GRV VROXFLRQHV R ELHQ VRVWLHQH TXH QDFHQ GH OD UHOLJLRVR GH XQ PRGR LQGLUHFWR HVWH WLSR GH H[SOLFDFLyQ JXDUGD WDPELpQ FLHUWD VHPH
UD]yQLQGLYLGXDORELHQTXHSURYLHQHQGHODQDWXUDOH]DKXPDQDGHVXVLQVWLQWRVQDWX MDQ]D FRQ ORV SURFHGLPLHQWRV GH OD WHRORJtD GDGR TXH ODV OH\HV HFRQyPLFDV VL ELHQ
UDOHV(VpVWHXQGLOHPDTXHVREUHYXHODWRGDVODVH[SOLFDFLRQHVIXQGDPHQWDOHVGH6PLWK HVWDUtDQ RULJLQDGDV SRU ODV LQFOLQDFLRQHV ´QDWXUDOHVµ R SRU ODV GHFLVLRQHV ´UDFLRQDOHVµ
SHURHVWDPELpQXQDWHQVLyQFDUDFWHUtVWLFDGHODpSRFD\TXHUHFRUUHWRGDODREUD GHORVLQGLYLGXRVQRVRQILQDOPHQWHPHQRVHWHUQDVHLQPXWDEOHVTXHODVOH\HVGLYLQDV
3DUD LOXVWUDU HVWH SUREOHPD SXHGH FLWDUVH HO IDPRVR SDVDMH HO ~QLFR  HQ GRQGH $PEDVYtDV ODUD]yQ\HOLQVWLQWR DEUHQHOFDPLQRSDUDFXHVWLRQDUODVVROXFLRQHVRIUH
DSDUHFH OD PHWiIRUD GH OD PDQR LQYLVLEOH TXH VHJ~Q 6PLWK JXtD ORV QHJRFLRV GH OD FLGDVSRU6PLWK¢FyPRHVSRVLEOHTXHODVRFLHGDGFDSLWDOLVWDWUDWiQGRVHGHXQDpSRFD
VRFLHGDG KDFLD ODV DFWLYLGDGHV PiV SURYHFKRVDV DVHJXUDQGR HO ELHQHVWDU JHQHUDO 6L KLVWyULFD GHWHUPLQDGD HVWp SUHVLGLGD SRU OH\HV TXH QR KDFHQ PiV TXH UHIOHMDU OD UD]yQ
ELHQ VH WUDWD GH XQ UHVXOWDGR GH OD DSOLFDFLyQ GH ODV OH\HV HFRQyPLFDV TXHGD DTXt HQ DEVWUDFWD R ODV FDUDFWHUtVWLFDV LQQDWDV GH OD HVSHFLH"
FODURFyPRpVWDVDFW~DQPiVDOOiGHODYROXQWDG\GHORVREMHWLYRVFRQFLHQWHVGHTXLH
QHV LQWHUYLHQHQ HQ HO SURFHVR
%QPVTQXGTUKCUUQDTGGNQTKIGPFGNCTKSWG\CNCTWRVWTCFG5OKVJ
$KRUD ELHQ FRPR FXDOTXLHU LQGLYLGXR SRQH WRGR VX HPSHxR HQ HPSOHDU VX EQPNCUEQTTKGPVGUFGRGPUCOKGPVQGEQPÎOKEQCPVGTKQTGU
FDSLWDO HQ VRVWHQHU OD LQGXVWULD GRPpVWLFD \ GLULJLUOD D OD FRQVHFXFLyQ GHO SUR
GXFWR TXH ULQGH PiV YDORU UHVXOWD TXH FDGD XQR GH HOORV FRODERUD GH XQD PD &RPR \D KHPRV VHxDODGR 6PLWK QR VyOR VH HQIUHQWD HQ XQ SODQR JHQHUDO FRQ ORV
QHUD QHFHVDULD HQ OD REWHQFLyQ GHO LQJUHVR DQXDO Pi[LPR SDUD OD VRFLHGDG SRVWXODGRV TXH VH GHULYDQ GHO SHQVDPLHQWR WHROyJLFR DFHUFD GHO RULJHQ GH ODV OH\HV
1LQJXQRVHSURSRQHSRUORJHQHUDOSURPRYHUHOLQWHUpVS~EOLFRQLVDEHKDVWD HFRQyPLFDV VLQR TXH SROHPL]D WDPELpQ FRQ ODV H[SUHVLRQHV WHPSUDQDV GH OD WHRUtD
TXpSXQWRORSURPXHYH&XDQGRSUHILHUHODDFWLYLGDGHFRQyPLFDGHVXSDtVDOD HFRQyPLFDPRGHUQD5LYDOL]DSULQFLSDOPHQWHFRQODVGRVFRUULHQWHVPiVLQIOX\HQWHVHQ
H[WUDQMHUD ~QLFDPHQWH FRQVLGHUD VX VHJXULGDG \ FXDQGR GLULJH OD SULPHUD GH DTXHO PRPHQWR DPEDV VXUJLGDV DO FDORU GHO LQFLSLHQWH FRPLHQ]R GHO GHVDUUROOR FDSLWD
WDO IRUPD TXH VX SURGXFWR UHSUHVHQWH HO PD\RU YDORU SRVLEOH VyOR SLHQVD HQ VX OLVWD(QHOOLEUR,9GH/DULTXH]D TXHQROOHJDUHPRVDHVWXGLDUHQHVWHOLEUR VHLGHQ
JDQDQFLD SURSLD SHUR HQ pVWH FRPR HQ RWURV PXFKRV FDVRV HV FRQGXFLGR SRU WLILFDQ GRV SULQFLSDOHV ´VLVWHPDV GH OD HFRQRPtD SROtWLFDµ D ORV TXH 6PLWK RSRQH VXV
XQDPDQRLQYLVLEOHDSURPRYHUXQILQTXHQRHQWUDEDHQVXV LQWHQFLRQHV0DV FUtWLFDVHO´VLVWHPDPHUFDQWLOµ\HO´VLVWHPDDJUtFRODµ6HWUDWDGHODVFRUULHQWHVDFWXDO
QRLPSOLFDPDODOJXQRSDUDODVRFLHGDGTXHWDOILQQRHQWUHDIRUPDUSDUWHGH PHQWH FRQRFLGDV FRPR HVFXHOD PHUFDQWLOLVWD \ HVFXHOD ILVLyFUDWD $ FRQWLQXDFLyQ QRV
 .GEEKÎP#FCO5OKVJ[GNPCEKOKGPVQFGNCGEQPQOÈCRQNÈVKECEN¶UKEC #ZGN-KEKNNQH 

UHIHULUHPRVDHVWDVGRVGRFWULQDVGHPDQHUDPX\VLQWpWLFDVREUHODEDVHGHODFDUDFWHUL (Q HIHFWR VL VH SLHQVD TXH HO GLQHUR HQ \ SRU Vt PLVPR HV ULTXH]D HO UHFXUVR PiV
]DFLyQTXHGHHOODVRIUHFHHOSURSLR6PLWK DGHFXDGR FRQ HO TXH FXHQWD XQD QDFLyQ SDUD HQULTXHFHUVH YDOH GHFLU SDUD DFXPXODU
%DMR HO WtWXOR GH ´FRUULHQWH PHUFDQWLOLVWDµ HQ ULJRU VXHOH UHXQLUVH D XQ JUXSR VX RUR\SODWDFRQVLVWHHQREWHQHUXQVXSHUiYLWFRQWLQXRHQVXEDODQ]DFRPHUFLDOFRQORV
PDPHQWH KHWHURJpQHR GH DXWRUHV \ SDQIOHWLVWDV HXURSHRV TXH D OR ODUJR GH ORV VLJORV UHVWDQWHV(VWDGRV(VDVtTXHODUHFHWDGHOPHUFDGHU´FRPSUDUEDUDWRSDUDYHQGHUFDURµ
;9,;9,,\;9,,,GLIXQGLyHVFULWRVVREUHFXHVWLRQHVHFRQyPLFDVHPSOHDQGRXQHQIR VHWUDQVIRUPDHQODIyUPXODVLQWpWLFDGHOVLVWHPDPHUFDQWLO1RHVH[WUDxRWDPSRFRTXH
TXHPiVRPHQRVVLPLODUVLQHPEDUJRVXGXGRVRFDUiFWHUGH´HVFXHODµVHUHODFLRQDQR HVWDUXGLPHQWDULD´WHRUtDHFRQyPLFDµKD\DFRVHFKDGRQXPHURVRVDGHSWRV\TXHVHKD\D
WDQWR FRQ VXV SRVLFLRQDPLHQWRV FRQFHSWXDOHV ²PX\ YDULDGRV H LPSUHFLVRV² VLQR PiV WUDQVIRUPDGRHQXQDGHFXDGRVXVWHQWRSDUDODVSROtWLFDVGHFRUWHFRORQLDOLVWDGHVSOHJD
ELHQ FRQ OD VHPHMDQ]D HQ VXV UHFRPHQGDFLRQHV DFHUFD GH OD RULHQWDFLyQ TXH GHEtDQ GD SRU ODV PiV SRGHURVDV QDFLRQHV HXURSHDV GHVGH HO VLJOR ;9 HQ DGHODQWH
WRPDUODVSROtWLFDVS~EOLFDV ODVGLVWLQWDV&RURQDVHXURSHDV (QHVWHSODQRQXPHURVRV &RQ HO SURSyVLWR GH HQJURVDU VXV WHVRURV ODV PRQDUTXtDV DGRSWDURQ GXUDQWH DTXHO
DXWRUHVFRPSDUWHQXQSXQWRGHYLVWDDSUR[LPDGDPHQWHVLPLODU0XFKRVGHORVQRPEUHV SHUtRGR XQD EDWHUtD GH UHJXODFLRQHV \ PHGLGDV ´SURWHFFLRQLVWDVµ GHVWLQDGDV SRU XQ
TXHVRQHQODDFWXDOLGDGHQURODGRVGHQWURGHODFRUULHQWHPHUFDQWLOLVWDHUDQDODVD]yQ ODGRDUHVWULQJLUODHQWUDGDGHDOJXQDVPHUFDQFtDV\DGHIHQGHUWDQWRODVSURGXFFLRQHV
JUDQGHV PHUFDGHUHV PLHPEURV GH OD FRUWH R ELHQ IXQFLRQDULRV GH ODV FRPSDxtDV GH GRPpVWLFDV FRPR ORV PRQRSROLRV HQ HO H[WHULRU \ SRU HO RWUR VREUH WRGR VH WRPDURQ
FRPHUFLR FRORQLDOHV /D VLPLOLWXG TXH SXHGH REVHUYDUVH HQ VXV UHFRPHQGDFLRQHV GH WRGRV ORV UHFDXGRV GLVSRQLEOHV SDUD UHVWULQJLU OD VDOLGD GH ORV PHWDOHV SUHFLRVRV TXH
SROtWLFDORVFRQYLHUWHDWRGRVHOORVPiVTXHHQXQD´HVFXHODµHQHOVHQWLGRPRGHUQRHQ LQJUHVDEDQ DO UHLQR
XQD FRUULHQWH GH RSLQLyQ \D TXH HQWUH VXV HVFULWRV QR HV SRVLEOH LGHQWLILFDU XQ Q~FOHR 6PLWK GLULJH XQD GHVSLDGDGD FUtWLFD D HVWDV PHGLGDV /DV WtSLFDV SROtWLFDV LQVSLUD
WHyULFR FRP~Q H[SOtFLWR PHQRV WRGDYtD SXHGH KDOODUVH XQ VLVWHPDWHyULFR FRQVLVWHQWH \ GDV HQ OD GRFWULQD PHUFDQWLOLVWD GHVWLQDGDV SULPHUR D DWHVRUDU PHWDOHV SUHFLRVRV LPSL
FRPSDUWLGR 6PLWKFRPRGLMLPRVXWLOL]DQGRXQDDFHSFLyQPiVIOH[LEOHGHOWpUPLQROR GLHQGR VX VDOLGD GHO SDtV \ PiV DGHODQWH D SHUVHJXLU XQD EDODQ]D FRPHUFLDO IDYRUDEOH
GHQRPLQD VLVWHPD PHUFDQWLO  SDUD LQFUHPHQWDU OD UHVHUYD GH GLQHUR GH OD FRURQD VRQ LJXDOPHQWH LQVHUYLEOHV
$Vt\WRGR6PLWKRIUHFHXQDVtQWHVLVSHUVRQDO²TXHSRUORGLFKRSXHGHVHUFXHVWLR
QDGD² \ GHVGH XQD SHUVSHFWLYD HPLQHQWHPHQWH FRQFHSWXDO UHFRQVWUX\H OR TXH D VX /D DWHQFLyQ GHO *RELHUQR VH GLVWUDMR SXHV GH ODV PHGLGDV FRQFHUQLHQWHV D
HQWHQGHU FRQVWLWX\H HO Q~FOHR WHyULFR SULQFLSDO GHO SHQVDPLHQWR PHUFDQWLOLVWD 1R HV LPSHGLUODH[SRUWDFLyQGHPHWDOHVSUHFLRVRVSDUDFRQFHQWUDUVHHQODEDODQ]DGH
H[WUDxR TXH HVWD LGHD FHQWUDO FRLQFLGD DGHPiV FRQ HO PiV OODQR VHQWLGR FRP~Q ²HQ FRPHUFLRFRPR~QLFDFDXVDGHODXPHQWR\GLVPLQXFLyQGHDTXHOORVPHWDOHV'H
HVSHFLDO FRQ HO GHO FRPHUFLDQWH² (Q SDODEUDV GH 6PLWK ORV PHUFDQWLOLVWDV VRVWLHQHQ XQFXLGDGR\XQDDWHQFLyQLQIUXFWXRVRVVHGHVSOD]DURQDRWURGHVYHORPXFKRPiV
TXH ´OD ULTXH]D FRQVLVWH HQ GLQHUR R HQ RUR \ SODWD >«@ (QULTXHFHUVH FRQVLVWH HQ LQWULQFDGRSHURLJXDOPHQWHLQ~WLO 6PLWK>@ 
DGTXLULU GLQHUR OD ULTXH]D \ HO GLQHUR VH WLHQHQ HQ HO OHQJXDMH YXOJDU FRPR WpUPLQRV
VLQyQLPRVµ 6PLWK>@ &RPRVHYHORTXHGHVWDFD6PLWKFRPRHOHOH (Q SRFDV SDODEUDV ORV PHUFDQWLOLVWDV DILUPDEDQ TXH HO FRPHUFLR HV OD DFWLYLGDG
PHQWR SULQFLSDO GHO PHUFDQWLOLVPR HV XQD GHWHUPLQDGD FRQFHSFLyQ DFHUFD GH OD QDWX SULPRUGLDO GHELGR D TXH SRU VX LQWHUPHGLR VH JHQHUD OD ULTXH]D JHQXLQD $XQTXH OD
UDOH]D \ OD IRUPD GH OD ULTXH]D 'H HVWD ´WHRUtDµ SXHGH GHGXFLUVH FXiO YLHQH D VHU OD LGHDSXHGDSDUHFHUKR\FDSULFKRVDHVWDQRFLyQGHOFRPHUFLRFRPRIXHQWHGHOHQULTXH
SROtWLFD HFRQyPLFDPiVFRQYHQLHQWHSDUDORV(VWDGRV3URVLJXH6PLWK´,PEXLGDVHQHVWDV FLPLHQWR WLHQH LQGXGDEOHPHQWH XQ SRGHURVR DWUDFWLYR \D TXH HVWi FLPHQWDGD HQ ODV
Pi[LPDVYXOJDUHVWRGDVODVQDFLRQHVGH(XURSDVHGHGLFDURQDHVWXGLDUDXQTXHQRVLHPSUH DSDULHQFLDVPiVVLPSOHVHLQPHGLDWDVHVGHFLUHQHOVHQWLGRFRP~Q¢H[LVWHDFDVRXQD
FRQp[LWRODVGLYHUVDVPDQHUDVSRVLEOHVGHDFXPXODURUR\SODWDHQVXVUHVSHFWLYRVSDtVHVµ IRUPDPiVHIHFWLYDSDUDHQULTXHFHUVHTXHODGHFRPSUDUEDUDWRSDUDOXHJRYHQGHUDXQ
6PLWK>@  SUHFLR PD\RU" 4XLHQ ORJUH UHSHWLU HVWD PDQLREUD VLVWHPiWLFDPHQWH VLQ OXJDU D GXGDV
VHKDUiULFR$OJRGHYHUGDGSDUHFHKDEHUHQODVHQFLOODLGHDGHORVPHUFDQWLOLVWDV6LQ
HPEDUJR ORV GHIHQVRUHV GHO VLVWHPD PHUFDQWLO OOHYDURQ ODV FRVDV GHPDVLDGR OHMRV SXHV
/WEJQUGJCGUETKVQFGUFGGPVQPEGUUQDTGGNOGTECPVKNKUOQ[NCHKUKQETCEKC0QQDUVCPVGEQOQNQSWGCSWÈ
KPVGTGUCGUGPEQPVTCTGNEQPVTCUVGEQPNCUKFGCUFG5OKVJPQUCDUVGPFTGOQUFGXKUKVCTGUVCGZVGPUCDKDNKQITCHÈCQFG
FRQYLUWLHURQ D OD JDQDQFLD FRPHUFLDO HQ OD ~QLFD IXHQWH UHFRQRFLGD GH OD ULTXH]D
RTQRQPGTWPCTGEQPUVTWEEKÎPRTQRKC $QWHV GH H[DPLQDU OD SRVLFLyQ GH 6PLWK DFHUFD GH HVWH SXQWR FRQYLHQH UHIOH[LRQDU
'URQTGUQSWGEQPUKFGTCTCNQUCWVQTGUOGTECPVKNKUVCUEQOQOKGODTQUFGWPCÕPKECGUEWGNCGUEWCPFQ EUHYHPHQWH VREUH OD WHRUtD PHUFDQWLOLVWD ([WHQGLHQGR HO UD]RQDPLHQWR SXHGH OOHJDUVH
OGPQUWPCGZCIGTCEKÎPEQOQNQGUVCODKÃPTGHGTKTUGCUWUGZRNKECEKQPGUFKURGTUCUEQOQWPUKUVGOCVGÎTKEQ GPGN
UGPVKFQGZRNKEKVCFQO¶UCTTKDC 2CTC5OKVJGNCWVQTO¶UKORQTVCPVGGPVTGNQUKPVGITCPVGUFGNUKUVGOCOGTECPVKNHWG D OD VLJXLHQWH IyUPXOD ´HO FUHFLPLHQWR GH OD ULTXH]D HV HO UHVXOWDGR GH YHQGHU ODV
6JQOCU/WP
 2GTQUGRWGFGPOGPEKQPCTQVTQUGPVTGNQUFGPCEKQPCNKFCFKPINGUCUGFGUVCECP0KEJQNCU PHUFDQFtDV SRU HQFLPD GH VX YDORUµ $Vt YLVWR H[LVWH XQD REMHFLyQ TXH HFKD SRU WLHUUD
$CTDQP&WFNG[0QTVJ%JCTNGU&CXGPCPV/KUUGNFGP[,COGU5VGWCTV*C[VCODKÃPGUETKVQTGUHTCPEGUGUKVCNKCPQU[
GURCÌQNGUSWGRWGFGPUWOCTUGCNITWRQ
HVWD VHQFLOOD H[SOLFDFLyQ D SULPHUD YLVWD WDQ FRQYLQFHQWH 6L ELHQ HV FLHUWR TXH FRQ
 .GEEKÎP#FCO5OKVJ[GNPCEKOKGPVQFGNCGEQPQOÈCRQNÈVKECEN¶UKEC #ZGN-KEKNNQH 

HVWDRSHUDFLyQXQYHQGHGRULQGLYLGXDOORJUDREWHQHUXQEHQHILFLRHVGHFLUORJUDLQFUH FUHDFLyQGHQXHYDULTXH]D(QSDODEUDVGH6PLWK´/RVILOyVRIRVIUDQFHVHVKDQSXHVWRHO
PHQWDUVXULTXH]DWDOWHRUtDQRFRQVLJXHH[SOLFDUGHTXpPRGRSXHGHLQFUHPHQWDUVHOD VLVWHPD DJUtFROD FRPR OD ~QLFD IXHQWH GH UHQWD \ GH ULTXH]D GH OD QDFLyQµ 6PLWK
ULTXH]D GH WRGRV ORV YHQGHGRUHV FRQVLGHUDGRV HQ FRQMXQWR R GHO VLVWHPD HFRQyPLFR >@ 
FRPSOHWR /D FRQWUDGLFFLyQ UDGLFD HQ TXH OD FRQFHSFLyQ PHUFDQWLOLVWD H[SOLFD OD /DIXHQWHGHODULTXH]DVHXELFDSDUDORVILVLyFUDWDVHQODSURGXFFLyQ\QRHQ
UHGLVWULEXFLyQGHXQYROXPHQGDGRGHULTXH]DSHURQRFXiOHVVXRULJHQ\VXIXHQWHGH HOLQWHUFDPELRSHURQRHQODSURGXFFLyQFRQVLGHUDGDHQVXFRQMXQWRVLQRH[FOX
FUHFLPLHQWR TXH HUD SUHFLVDPHQWH OR TXH SUHWHQGtD FRPSUHQGHU 9HDPRV VLYDPHQWHHQODSURGXFFLyQDJUtFROD6LJXLHQGRQXHYDPHQWHHOUHVXPHQGH6PLWK
6L XQ LQGLYLGXR ²R SRU FDVR XQD QDFLyQ FRPSOHWD² REWLHQH XQD JDQDQFLD SRU ´HOWUDEDMRGHORVDUWHVDQRV\GHORVPDQXIDFWXUHURVQRDxDGHDEVROXWDPHQWHQDGD
HO VLPSOH KHFKR GH YHQGHU XQ SURGXFWR SRU PiV GH OR TXH pVWH YDOH HO FRPSUDGRU DOYDORUGHOSURGXFWRDQXDOtQWHJURGHODSURGXFFLyQSULPDULDGHODWLHUUDµ 6PLWK
H[SHULPHQWDUi QHFHVDULDPHQWH XQD SpUGLGD GH LJXDO PDJQLWXG TXH OD JDQDQFLD >@    6H UHVHUYD DVt SDUD OD SURGXFFLyQ SULPDULD DJUtFROD  HO SDSHO
GHO YHQGHGRU VH WUDWD HQ GHILQLWLYD GH XQ MXHJR GH ´VXPD FHURµ SXHV OR TXH GH VHU OD FUHDGRUD H[FOXVLYD GH OD ULTXH]D
DSDUHFH VXPDGR D OD ULTXH]D GH XQD SDUWH OD TXH YHQGLy SRU VREUH HO YDORU  HV 'H HVWH PRGR VHJ~Q OD SHUVSHFWLYD GH ORV ILVLyFUDWDV QL ODV PDQXIDFWXUDV QL HO
H[DFWDPHQWH OR PLVPR TXH DSDUHFH GHO RWUR ODGR UHVWDQGR OD SDUWH TXH FRPSUy D FRPHUFLRVRQFDSDFHVGHFUHDUULTXH]DVLQRTXHVRQDFWLYLGDGHVTXHVHOLPLWDQDPRGL
SpUGLGD SRU HQFLPD GH HVH PRQWR  3RU VX SDUWH OD VXPD WRWDO GHO YDORU TXH HVWi ILFDU OD IRUPD GH ORV SURGXFWRV RULJLQDULRV TXH SURYLHQHQ GH OD QDWXUDOH]D HV GHFLU D
LQYROXFUDGR HQ OD WUDQVDFFLyQ SHUPDQHFH ILMD 1R VH KD FUHDGR QL XQ iWRPR GH WUDQVIRUPDU OD ULTXH]D SUHYLDPHQWH FUHDGD $O LJXDO TXH HO GH ORV PHUFDQWLOLVWDV HVWH
QXHYD ULTXH]D VLQR TXH OD ULTXH]D H[LVWHQWH FDPELy GH PDQRV RWURDUJXPHQWRHVWDPELpQVHQFLOOR\KDVWDFLHUWRSXQWRFRQYLQFHQWH²HQSDUWLFXODUVL
3DUHFLHUD HQWRQFHV TXH HQ HO HVFHQDULR GH OD FRPSUDYHQWD GH SURGXFWRV HQ OD VH WLHQH HQ YLVWD OD UHDOLGDG IUDQFHVD GH DTXHO HQWRQFHV FXDQGR OD SURGXFFLyQ D~Q
´HVIHUD GH OD FLUFXODFLyQ GH ODV PHUFDQFtDVµ  D FRQWUDPDQR GH OD VHQFLOOD LGHD SUR FRQVHUYDED XQ SHUILO HPLQHQWHPHQWH DJUtFROD HQ FRPSDUDFLyQ FRQ OD SXMDQ]D GH OD
SXHVWD SRU ORV PHUFDQWLOLVWDV QR SXHGH QXQFD FUHDUVH QXHYR YDORU 'LFKR GH RWUD QDFLHQWH LQGXVWULD LQJOHVD² ([DPLQHPRV SXHV FXiO HV HO IRQGR ´LQWXLWLYRµ TXH OH GD
PDQHUDVHWUDWDGHOHQULTXHFLPLHQWRGHXQDSDUWHDFRVWDGHOHPSREUHFLPLHQWRGHOD IXHU]DDHVWDLGHD$SULPHUDYLVWDODSURGXFFLyQSULPDULDSDUHFHVHUOD~QLFDFDSD]GH
RWUD SHUR QR HV XQD H[SOLFDFLyQ DGHFXDGD VREUH HO RULJHQ GH OD ULTXH]D GH OD VRFLH ´FUHDU DOJR DGLFLRQDOµ SRU HQFLPD OR TXH RULJLQDOPHQWH OH VLUYLy FRPR LQVXPR $Vt
GDG HQ VX FRQMXQWR $KRUD ELHQ HVWR QR FRQWUDGLFH HO UHVXOWDGR REVHUYDGR SRU ORV FXDQGRGHODVLPSOHVHPLOODFUHFHXQDHVSLJDTXHOXHJRVHUiFRVHFKDGD\WUDQVIRUPDGD
PHUFDQWLOLVWDV 6L XQD SDUWH XQ LQGLYLGXR R XQD QDFLyQ  FRQVLJXH VLHPSUH YHQGHU VXV HQDOLPHQWRHOUD]RQDPLHQWRGHORVILVLyFUDWDVVRVWLHQHTXHHQHOVHFWRUSULPDULRVHKD
SURGXFWRVSRUPiVGHORTXHOHFXHVWDQVXVFRPSUDVODFRQVHFXHQFLDVHUiHODWHVRUDPLHQ FUHDGRDOJR´QXHYRµ ULTXH]D PLHQWUDVTXHODLQGXVWULDVyORSXHGHWRPDUHVWDVPDWH
WRGHGLQHUR$XQTXHQRHVFLHUWRTXHFRQHVWRVHDJRWHQODVSUREOHPiWLFDVDERUGDGDVSRU ULDVSULPDVRULJLQDOHVSDUDFRPELQDUODVHQWUHVtPRGLILFDQGRVXIRUPDRVXDVSHFWR
ODGRFWULQDPHUFDQWLOLVWDHVWDLPDJHQH[WUHPDGDPHQWHVLPSOHGHVXVWHRUtDVDOFDQ]DSDUD SHUR HQ WpUPLQRV HVWULFWRV QR SXHGH ´DJUHJDUµ QDGD QXHYR D OR \D H[LVWHQWH (Q
QXHVWURSURSyVLWRHVWDEOHFHUXQFRQWUDVWHFRQ/D ULTXH]D WLpQGDVH TXH GHWUiV GH HVWD H[SOLFDFLyQ VH HQFLHUUD XQD HTXLYDOHQFLD VXSHUILFLDO \
/D VHJXQGD FRUULHQWH FRQ OD TXH 6PLWK SROHPL]D HV OD GH ORV OODPDGRV ILVLyFUDWDV IiFLOPHQWH FXHVWLRQDEOH GHVGH HO SXQWR GH YLVWD FRQFHSWXDO OD YLVLyQ HVWUHFKD GH
QDFLGDHQ)UDQFLDDPHGLDGRVGHOVLJOR;9,,,DODTXHVHUHILHUHFRPRVLVWHPDDJUtFROD ORV ILVLyFUDWDV UHGXFH HO FRQFHSWR GH ULTXH]D D OD PDWHULD QDWXUDO $KRUD ELHQ ¢HV
$GLIHUHQFLDGHOYDULRSLQWRJUXSRGHDXWRUHVTXHFRQIRUPDODFRUULHQWHGHORVPHUFDQ FLHUWR TXH OD ULTXH]D GH OD VRFLHGDG HVWi FRQIRUPDGD ~QLFDPHQWH SRU VXVWDQFLDV
WLOLVWDVODHVFXHODGHORVILVLyFUDWDVVHFRQVWLWX\yDOUHGHGRUGHXQQ~FOHRUHODWLYDPHQWH QDWXUDOHV" /D UHVSXHVWD D HVWD SUHJXQWD WHQGUi TXH HVSHUDU SDUD PiV DGHODQWH \D
FRPSDFWR D SXQWR WDO TXH HQ VX pSRFD OOHJy D VHU FRQVLGHUDGD XQD VHFWD FRQRFLGD TXH HV XQR GH ORV LQWHUURJDQWHV TXH DSDUHFHQ UHFXUUHQWHPHQWH HQ ODV GLYHUVDV WHR
FRPRODVHFWDGHORVHFRQRPLVWDV6XOtGHUIXHXQLQIOX\HQWHPpGLFRGHODFRUWHIUDQFHVD UtDVHFRQyPLFDV6PLWKSRUVXSDUWHVRVWLHQHTXHHVWDFRQFHSFLyQHVWiHTXLYRFDGD
)UDQoRLV4XHVQD\DTXLHQ6PLWKFRQRFLyHQSHUVRQDHQVXWUDYHVtDSRUHO&RQWLQHQWH HQ VXV IXQGDPHQWRV 3DVHPRV DKRUD D FRQVLGHUDU ODV SROtWLFDV TXH VH GHGXFHQ GH
/D FRQFHSFLyQ DFHUFD GHO RULJHQ GH OD ULTXH]D TXH RIUHFHQ ORV ILVLyFUDWDV HV WRWDO HVWD SHFXOLDU WHRUtD GH OD ULTXH]D
PHQWHGLVWLQWD\KDVWDSRGUtDGHFLUVHTXHHVGLDPHWUDOPHQWHRSXHVWDDODVRVWHQLGDSRU 'HVGH OD SHUVSHFWLYD GH ORV ILVLyFUDWDV HV UHFRPHQGDEOH DGRSWDU WRGDV DTXHOODV
ORVPHUFDQWLOLVWDV/DULTXH]DQRHVLGHQWLILFDGDDKRUDFRQHOGLQHURORVPHWDOHVSUHFLR PHGLGDV TXH HVWpQ GLULJLGDV D IRUWDOHFHU OD SURGXFFLyQ SULPDULD 1XHYDPHQWH HQFRQ
VRV R HO WHVRUR VLQR FRQ ORV SURGXFWRV HQ Vt PLVPRV \ SRU WDQWR VX RULJHQ QR KD GH WUDPRVXQDRULHQWDFLyQSDUDODVSROtWLFDVHVWDWDOHVTXHVHHQFXHQWUDHQODVDQWtSRGDVGH
EXVFDUVH HQ ODV DFWLYLGDGHV FRPHUFLDOHV ²HQ HO LQWHUFDPELR² VLQR HQ HO SURFHVR SUR
GXFWLYR TXH HQJHQGUD D HVDV PHUFDQFtDV 6LQ HPEDUJR VHJ~Q ORV ILVLyFUDWDV QR HV
0ÎVGUGGNFQDNGWUQFGNCRCNCDTCŐUKUVGOCő%QOQNCRCNCDTCŐGEQPQOÈCőTGHKGTGVCPVQCNCFKUEKRNKPC
FLHUWR TXH ODV DFWLYLGDGHV SURGXFWLYDV GH WRGD tQGROH GHVHPERTXHQ HQ XQD JHQXLQD EQOQCUWQDLGVQFGGUVWFKQ
 .GEEKÎP#FCO5OKVJ[GNPCEKOKGPVQFGNCGEQPQOÈCRQNÈVKECEN¶UKEC #ZGN-KEKNNQH 

ODV PHGLGDV SURWHFFLRQLVWDV SDWURFLQDGDV SRU ORV DXWRUHV PHUFDQWLOLVWDV VLHPSUH GLV \SODQGHODREUDUHDOL]DXQDEUHYHDILUPDFLyQTXHVLQH[DJHUDUSRGUtDGHFLUVHTXH
SXHVWRVDUHVWULQJLUHOFRPHUFLRFXDQGRDPHQD]DHOSRGHUPRQRSyOLFR&RQHOSURSyVLWR VH FRQYHUWLUi HQ HO Q~FOHR PHGXODU HQ OD SLHGUD IXQGDPHQWDO GH WRGR HO VLVWHPD
GHFUHDUODVPiVIDYRUDEOHVFRQGLFLRQHVSDUDHOGHVDUUROORGHODSURGXFFLyQDJURSHFXDULD WHyULFR FOiVLFR
ORV ILVLyFUDWDV SURSRQtDQ ²VHJ~Q 6PLWK² ´OD SHUIHFWD OLEHUWDG FRPR HO ~QLFR \ HILFD]
UHPHGLR SDUD KDFHU HVWDU UHSURGXFFLyQ DQXDO OR PiV JUDQGH TXH VHD SRVLEOHµ 6PLWK (OWUDEDMRDQXDOGHFDGDQDFLyQHVHOIRQGRTXHHQSULQFLSLRSURYHHGHWRGDVODV
>@ (OOLEUHFRPHUFLRVLQUHVWULFFLRQHVSHUPLWtDDORVSURGXFWRUHVDJUtFR FRVDV QHFHVDULDV \ FRQYHQLHQWHV SDUD OD YLGD \ TXH DQXDOPHQWH FRQVXPH XQ
ODV FRORFDU VXV SURGXFWRV HQ HO H[WUDQMHUR \ REWHQHU PD\RUHV EHQHILFLRV \ D OD YH] SDtV 6PLWK>@ 
REWHQHUDFDPELRSURGXFWRVH[WUDQMHURVDOPHQRUSUHFLRSRVLEOH (ODJURGH)UDQFLDHUD
OLEUHFDPELVWD'HKHFKRHQWUHORVSULQFLSDOHVREMHWLYRVGHVXVUHSUHVHQWDQWHVHVWDEDOD 6LQWpWLFDFDVLODFyQLFDPHQWH6PLWKDSRUWDDTXtGRVHOHPHQWRVWHyULFRVHVHQFLD
UHPRFLyQ GH WRGDV ODV OLPLWDFLRQHV \ UHJXODFLRQHV D ODV TXH HVWXYLHURQ VRPHWLGRV HO OHV(QSULPHUOXJDUVRVWLHQHTXHODULTXH]DHVWiFRQVWLWXLGDSRUELHQHVSRUSURGXFWRV
FRPHUFLR \ OD SURGXFFLyQ GXUDQWH OD pSRFD IHXGDO 'H DKt TXH D 7XUJRW PLQLVWUR GH GHWRGRWLSR²ODV´FRVDVQHFHVDULDV\FRQYHQLHQWHVSDUDODYLGDµ²<HQVHJXQGROXJDU
/XLV;9,GH)UDQFLD\GLVFtSXORGH4XHVQD\VHOHDWULEX\DODFpOHEUHIUDVHTXHGHVFULEH \ D~Q PiV LPSRUWDQWH DILUPD TXH OD IXHQWH ~QLFD \ H[FOXVLYD GH OD ULTXH]D HV HO
ODDFWLWXGTXHGHEHWHQHUHO(VWDGRHQUHODFLyQDODDFWLYLGDGHFRQyPLFD´ODLVVH]IDLUH WUDEDMR GHO KRPEUH R PiV SUHFLVDPHQWH HO WUDEDMR GH OD VRFLHGDG WRPDGD HQ VX
ODLVVH] SDVVHUµ FRQMXQWR ²HO ´WUDEDMR DQXDO GH OD QDFLyQµ² /XHJR GH QXHVWUD DQWHULRU GLJUHVLyQ
(Q VtQWHVLV GHVGH HO SXQWR GH YLVWD GH ORV ILVLyFUDWDV OD ULTXH]D QR SURYLHQH GHO SRGHPRV DILUPDU TXH HVWD IUDVH FRQVWLWX\H XQD YHUGDGHUD GHFODUDFLyQ GH JXHUUD LP
LQWHUFDPELR FRPHUFLDO VLQR GH OD SURGXFFLyQ PLVPD DXQTXH UHVWULQJHQ OD FDSDFLGDG SOtFLWDPHQWHUHFKD]DGHVGHHOSXQWRGHSDUWLGDODVGRVWHRUtDVPiVLPSRUWDQWHVGHVX
GH FUHDU ULTXH]D H[FOXVLYDPHQWH D OD DFWLYLGDG DJUtFROD \D TXH GHVGH VX SXQWR GH WLHPSR(ORULJHQGHODULTXH]DQRGHEHEXVFDUVHHQODVRSHUDFLRQHVFRPHUFLDOHV\VX
YLVWDVyORHQHOFXOWLYRGHODWLHUUDVHUHJLVWUDXQYHUGDGHURLQFUHPHQWRGHODVPDWHULDV IRUPDSUHIHUHQFLDOQRHVHOGLQHURFRPRDILUPDEDHOFUHGRGHORVPHUFDQWLOLVWDV3HUR
TXHFRQIRUPDQODVPHUFDQFtDV\SRUWDQWRGHODULTXH]D$VtODULTXH]DTXHGDDVRFLD WDPSRFRHVFUHDGD~QLFDPHQWHSRUHOWUDEDMRDJUtFRODQLWRPDFXHUSRH[FOXVLYDPHQ
GD FRQ OD SURGXFFLyQ \ QR FRQ OD FLUFXODFLyQ VLQ HPEDUJR OD IXHQWH GH ULTXH]D HVWi WHHQORVSURGXFWRVSULPDULRVHQJHQGUDGRVSRUODQDWXUDOH]D\TXHOXHJRVHUiQVRPH
UHVWULQJLGD H[FOXVLYDPHQWH D XQ WLSR GH DFWLYLGDG OD DFWLYLGDG SULPDULD WLGRV D GLYHUVDV WUDQVIRUPDFLRQHV WDO FRPR VH VLJXH GH OD YHUVLyQ ILVLyFUDWD
&RQ HVWD HVTXHPiWLFD FDUDFWHUL]DFLyQ GLVSRQHPRV GH VXILFLHQWH PDWHULDO SDUD GH 'HHVWDVHQFLOODIyUPXOD´ODULTXH]DSURYLHQHGHOWUDEDMRµVHGHULYDUiSRUDxDGL
PRVWUDUTXHODFRQWULEXFLyQGH6PLWKYLQRDURPSHUFRQHVWDVGRVH[SOLFDFLRQHVDFHUFD GXUD EXHQD SDUWH GH ODV FRQFOXVLRQHV PiV LPSRUWDQWHV GXUDGHUDV \ RULJLQDOHV GH /D
GHORULJHQGHODULTXH]DODGHORVPHUFDQWLOLVWDV\ODGHORVILVLyFUDWDV(VWDVGRV´HVFXH ULTXH]D GH ODV QDFLRQHV
ODVµ UHSUHVHQWDEDQ HQWRQFHV DO SHQVDPLHQWR HFRQyPLFR PiV GLIXQGLGR /D FUtWLFD GH $QWHVGHSURVHJXLUFRQODH[SRVLFLyQSRGHPRVSODQWHDUDQWLFLSDGDPHQWH\FRQHO
6PLWK DO VLVWHPD PHUFDQWLO \ DO VLVWHPD DJUtFROD SXHGH FRQVLGHUDUVH FRPR HO DFWD GH SURSyVLWRGHDQDOL]DUOXHJRORVFDPLQRVTXHDGRSWD6PLWKORVGRVSULQFLSDOHVSUREOHPDV
QDFLPLHQWR GH OD WHRUtD HFRQyPLFD PRGHUQD HQ VX YHUVLyQ FOiVLFD FRQ ORV TXH PiV WDUGH R PiV WHPSUDQR KDEUi GH WURSH]DU OD H[SRVLFLyQ GHO VLVWHPD
(OWtWXORFRPSOHWRGHOOLEURGH6PLWK,QYHVWLJDFLyQVREUHODQDWXUDOH]D\FDXVDGHODULTXH]D HULJLGRVREUHHVWDQXHYDQRFLyQGHULTXH]D(QSULPHUOXJDUVLHOWUDEDMRHVFRQVLGHUDGR
GHODVQDFLRQHVSUHDQXQFLDVXLQWHQFLyQGHSROHPL]DUFRQODVSHUVSHFWLYDVDQWHULRUHV/D FRPRODIXHQWHH[FOXVLYDGHODULTXH]D¢FXiOHVVRQORVIDFWRUHVFDSDFHVGHLQFUHPHQWDUOD"
IUDVH FRPSOHWD FRPR VH YH FRQWLHQH GRV LQWHUURJDQWHV GLVWLQWRV SRU XQ ODGR LQGDJD (QVHJXQGROXJDUVLHVFLHUWRTXHODULTXH]DHVWiFRQIRUPDGDSRUODV´FRVDVQHFHVDULDV
VREUHODQDWXUDOH]D RFRQWHQLGR GHODULTXH]D\SURSRQHHQFRQWUDUXQDUHVSXHVWDSDUD \ FRQYHQLHQWHV SDUD OD YLGDµ HV GHFLU SRU ORV GLVWLQWRV ELHQHV \ VL DGHPiV OD ~QLFD
OD VLJXLHQWH SUHJXQWD ´¢TXp HV OD ULTXH]D"µ XQD SUHJXQWD TXH HVWi YLQFXODGD LQHYLWD IXHQWH GH OD ULTXH]D HV HO WUDEDMR ¢TXp SDUWH GH HVD ULTXH]D WRWDO HVWi FRQWHQLGD HQ
EOHPHQWH FRQ VXV ´FDXVDVµ ¢FXiO HV OD IXHQWH GH OD ULTXH]D"  3HUR SRU RWUR ODGR FDGD SURGXFWR SDUWLFXODU" (VWD VHJXQGD FXHVWLyQ HV GH VXPD LPSRUWDQFLD \D TXH UHPL
DSDUHFH XQD UHIHUHQFLD LPSOtFLWD QR \D DO FRQWHQLGR R IXHQWH GH OD ULTXH]D VLQR D VX WH SUHFLVDPHQWH D OD OODPDGD ´WHRUtD GHO YDORUµ ¢FyPR VH GHWHUPLQD HO YDORU GH FDGD
IRUPD´¢GHTXpHVWiKHFKDODULTXH]DTXpFRVDVIRUPDQSDUWHGHODULTXH]D"µ(QDPERV XQR GH ORV ELHQHV TXH FRQIRUPDQ OD ULTXH]D GH OD QDFLyQ" (Q OD WHRUtD GHO YDORU VH
WHUUHQRV6PLWKSURSRUFLRQDUHVSXHVWDVGLVWLQWDVGHODVTXHVRVWLHQHQODVWHRUtDVTXHDFDED FRQFHQWUDUi GHVGH OXHJR EXHQD SDUWH GHO HVIXHU]R WHyULFR GH 6PLWK
PRVGHH[DPLQDUEUHYHPHQWHWDQWRHQFXDQWRDORULJHQ HOFRPHUFLRRODWLHUUDQDWXUDOH]D &RPR VH GLMR OD LGHD GH TXH OD ULTXH]D WLHQH FRPR IXHQWH ~QLFD \ H[FOXVLYD DO
FRPRHQORTXHUHVSHFWDDVXIRUPD HOGLQHURRORVSURGXFWRVSULPDULRV  WUDEDMRKXPDQRHVODFROXPQDYHUWHEUDOTXHPDQWLHQHHUJXLGRDOVLVWHPDGH6PLWK6LQ
'HKHFKRODVUHVSXHVWDVGH6PLWKQRVHKDFHQHVSHUDU\DTXHQDGDPHQRVTXHHQOD HPEDUJR FRPR D FRQWLQXDFLyQ VH YHUi HVWR QR LPSOLFD TXH HO DXWRU KD\D FRQVHJXLGR
SULPHUDIUDVHTXHDSDUHFHDEULHQGRHOOLEURHVGHFLUHQHOSULPHUSiUUDIRGHOD,QWURGXFFLyQ VRUWHDUWRGRVORVREVWiFXORVFRQORVTXHVXGHVDUUROORKDEUiGHWURSH]DUVHDSDUWLUGHHVD
 .GEEKÎP#FCO5OKVJ[GNPCEKOKGPVQFGNCGEQPQOÈCRQNÈVKECEN¶UKEC #ZGN-KEKNNQH 

SUHPLVDLQLFLDO6LQHPEDUJRPiVDOOiGHORVQXPHURVRVSUREOHPDVTXHHQFXHQWUDDVX SDUD OD YLGD D ODV TXH OODPDUHPRV ELHQHV  \ TXH VX RULJHQ HV HO WUDEDMR² VH SUHVHQWDUtDQ
SDVR HVWH SULQFLSLR VHUYLUi FRPR XQ SXQWR GH UHIHUHQFLD DO TXH 6PLWK SHUPDQHFHUi QXPHURVDVSUHJXQWDVSDUDODVTXHFRPRYHUHPRVHODXWRUHVFRFpVLQWHQWDUiRIUHFHUDOJX
VLHPSUH REVWLQDGDPHQWH FHxLGR QDV UHVSXHVWDV
1yWHVH DGHPiV DQWLFLSDGDPHQWH TXH OD DVRFLDFLyQ HQWUH ´ULTXH]D HQ JHQHUDOµ \ (OSULPHUSUREOHPDTXH\DPHQFLRQDPRVHVHOVLJXLHQWHVLVHDFHSWDTXHHOWUDEDMR
´WUDEDMRHQJHQHUDOµTXHSURSRQH6PLWKSODQWHDSURIXQGDVGLVFXVLRQHVWHyULFDV$GLIH FUHDODULTXH]D\TXHHVDULTXH]DHVWiFRPSXHVWDSRUELHQHV\QR VyOR SRUGLQHURD~Q
UHQFLD GH ODV RWUDV GRV H[SOLFDFLRQHV PHQFLRQDGDV pVWD WLHQH XQD UDUD FXDOLGDG VH GHEHH[SOLFDUVHFyPRHVSRVLEOHTXHHOWUDEDMRVH´FRQYLHUWDµHQELHQHVRPiVH[DFWD
HQFXHQWUD HQ IURQWDO FRQWUDGLFFLyQ FRQ ORV GLFWDGRV GHO VHQWLGR FRP~Q \D TXH VX PHQWHHQHOYDORUGHHVRVELHQHV6LHVWDDILUPDFLyQVHWUDGXFHDXQDVHQFLOODHFXDFLyQ
´FRPSUREDFLyQµHVFDSDGHOFDPSRGHODSHUFHSFLyQLQPHGLDWD(VTXHVREUHODEDVHGH ´7UDEDMR  %LHQHVµ VH REVHUYD GH LQPHGLDWR TXH H[LVWH XQ REVWiFXOR YLQFXODGR D OR
OD H[SHULHQFLD \ VLQ TXH HVWR UHTXLHUD LQGDJDFLyQ DGLFLRQDO DOJXQD FXDOTXLHU REVHUYD TXH SRGUtD GHQRPLQDUVH HO SUREOHPD GH OD ´FRQPHQVXUDELOLGDGµ TXH DIHFWD HQ SULPHU
GRU SXHGH VRVWHQHU TXH OD QDWXUDOH]D ´FUHDµ OD PDWHULD TXH FRPSRQH ORV ELHQHV \ SRU WpUPLQRDFDGDXQRGHORVSRORVGHODLJXDOGDG\OXHJRDODHTXLYDOHQFLDHQWUHHOORV3RU
WDQWRODULTXH]D/RPLVPRRFXUUHFRQODLGHDVHJ~QODFXDOHOFRPHUFLRGHMDHQPDQRV XQODGRORVYDULDGRVWUDEDMRVTXHSURGXFHQORVGLVWLQWRVELHQHVVRQGLIHUHQWHVHQWUHVt\
GHO YHQGHGRU XQD GLIHUHQFLD GH GLQHUR TXH DFUHFLHQWD VX IRUWXQD \ TXH SRU WDQWR HO SRU HO RWUR ORV ELHQHV WDPELpQ OR VRQ ¢&yPR HV SRVLEOH TXH ORV GLVWLQWRV WUDEDMRV VH
FRPHUFLRHVODIXHQWHGHODULTXH]D/DDILUPDFLyQLQDXJXUDOGH6PLWKFRUUHRWUDVXHUWH KDJDQLJXDOHV\TXHORVELHQHVWDPELpQVHLJXDOHQHQWUHVtSDUDOOHJDUDODDILUPDFLyQGH
6HUHTXLHUHXQWUDEDMRDQDOtWLFRPiVDUGXRSDUDOOHJDUDODFRQFOXVLyQGHTXHODULTXH]D TXHHO´WUDEDMRGHODQDFLyQµSURGXFHODULTXH]DFRQVLGHUDGDFRPRXQWRGR"3HRUDXQ
SURYLHQH GH XQD IXHQWH ~QLFD TXH HV HO WUDEDMR GHO KRPEUH SXHV FRQWUD HVWDV LGHDV VH GHORTXHVHWUDWDHVVXPDUSULPHURWRGDODPDVDGHWUDEDMRV\DVLJQDUXQDSDUWHGHHVD
DO]DQ GH LQPHGLDWR DO PHQRV GRV REMHFLRQHV /D SULPHUD HVWi UHODFLRQDGD FRQ HO ´SUH VXPDDFDGDPHUFDQFtDSXHVHVHVHUtDVXYDORU$SULPHUDYLVWDSDUHFHPiVIiFLOFRQ
FLRµGHORVELHQHVSXHVHOSUHFLRHVDWRGDVOXFHVXQDPDJQLWXGTXHQRSXHGHFRPSD VLGHUDUDORVGLVWLQWRVWUDEDMRVFRPRXQDPDVDKRPRJpQHDTXHUHDOL]DUODPLVPDRSHUD
UDUVH GLUHFWDPHQWH FRQ HO WUDEDMR /D VHJXQGD REMHFLyQ UHPLWH D ORV GHPiV ´IDFWRUHVµ FLyQ FRQ ORV ELHQHV SRU DOJR HV WDQ SRSXODU HO UHIUiQ VREUH OD LPSRVLELOLGDG GH VXPDU
TXH SDUWLFLSDQ GHO SURFHVR SURGXFWLYR \D TXH MXQWR FRQ HO WUDEDMR HQ OD SURGXFFLyQ SHUDV\PDQ]DQDV 'HPDQHUDTXHODH[SOLFDFLyQGH6PLWKGHEHUiSURSRUFLRQDUDOJ~Q
GH ULTXH]D SDUHFHQ LQWHUYHQLU WDPELpQ FRPR PtQLPR HO ´FDSLWDOµ \ OD ´WLHUUDµ UHSUH UHFXUVRTXHSHUPLWD´LJXDODUµORVGLVWLQWRVWUDEDMRV3HURDXQFXDQGRVHOOHJXHDDGPL
VHQWDQGRDODVIXHU]DVGHODQDWXUDOH]D 1RHVGLItFLOLPDJLQDUTXHXQDWHRUtDFRPROD WLUTXHHOWUDEDMRSXHGHVHUFRQVLGHUDGRFRPRDOJRKRPRJpQHRQRTXHGDFODURGHTXp
TXHSURSRQH6PLWKTXHSRUVXFRQWHQLGRHQWUDHQDELHUWDFRQWUDGLFFLyQFRQODREVHU PDQHUD HVH WUDEDMR ´FUHDµ ORV ELHQHV R ELHQ FyPR ´FUHDµ VX YDORU \D TXH HO WUDEDMR HV
YDFLyQ LQPHGLDWDFRQODLQWXLFLyQ\HOVHQWLGRFRP~QYD\DDUHTXHULUSDUDVXH[SR XQDDFWLYLGDGKXPDQDVRFLDO\ORVELHQHVHVWiQKHFKRVGHVXVWDQFLDVQDWXUDOHVPDWH
VLFLyQ XQ HVIXHU]R DQDOtWLFR GH PXFKD PD\RU HQYHUJDGXUD ULDOHV &LHUWDPHQWH DPERV HOHPHQWRV VH DPDOJDPDQ GH OR TXH VH WUDWD HV GH H[SOLFDU
$Vt TXH WDPELpQ GH PDQHUD SURYLVRULD \ VyOR SDUD DQWLFLSDU ORV SUREOHPDV TXH VH GHTXpPRGRORKDFHQ
GHULYDQGHHVWDWHRUtDDFHUFDGHORULJHQGHODULTXH]DHVFRQYHQLHQWHUHIOH[LRQDUWRGDYtD (QHORWURODGRGHOVLJQRLJXDODSDUHFHQWRGRVORVELHQHV´VXPDGRVµ6LQHPEDUJR
XQSRFRPiVVREUHDOJXQDVGHODVGLILFXOWDGHVTXHGHEHUiHQIUHQWDUHOSHQVDPLHQWRFOiVL OR TXH FRQILJXUD XQD PDJQLWXG VXVFHSWLEOH GH VHU DJUHJDGD SDUD FRQIRUPDU OD ULTXH]D
FR'HKHFKRDXQHQODDFWXDOLGDGHOVHQWLGRFRP~QSUREDEOHPHQWHVHYHUiDWUDtGRSRU FRPRXQWRGRQRVRQORVELHQHVPLVPRVVLQRVXVUHVSHFWLYRVYDORUHVRSUHFLRV(VFLHUWR
DOJXQDGHODVRWUDVGRVH[SOLFDFLRQHVRELHQSRUDOJXQDFRPELQDFLyQHQWUHHOODV/DWHRUtD TXHGHHVWHPRGRTXHGDUtDVROXFLRQDGRHOSUREOHPDGHODKRPRJHQHLGDGGHORVELHQHV
GH ORV PHUFDQWLOLVWDV SDUHFH PX\ FRQYLQFHQWH FXDQGR VH UHILHUH D OD IRUPD GH OD ULTXH]D SRUTXH SRU PiV TXH ORV ELHQHV GLILHUDQ HQWUH Vt SRU VXV FXDOLGDGHV ItVLFDV HQ FXDQWR
SRUTXHGHVSXpVGHWRGRDVLPSOHYLVWDHOGLQHURSDUHFHVHUODH[SUHVLyQSRUH[FHOHQFLDGH FRVDV TXH WLHQHQ YDORU R SUHFLR FRPR WRGR HO PXQGR VDEH SHUIHFWDPHQWH SXHGHQ VHU
OD ULTXH]D OD WHRUtD GH ORV ILVLyFUDWDV SRU VX SDUWH HV HVSHFLDOPHQWH DWUDFWLYD FXDQGR VXPDGRVEDVWDFRQPXOWLSOLFDUODFDQWLGDGGHFDGDELHQSRUVXYDORUSDUDOXHJRUHDOL]DU
DILUPDGHGyQGHSURYLHQHODULTXH]DSRUTXHSDUHFHFRUUHFWRDVRFLDUHVWD´FUHDFLyQµFRQ ODVXPDWRULD'HHVWHPRGRVHDUULEDDODFRQFOXVLyQGHTXHXQDGHWHUPLQDGDFDQWLGDG
OD FDSDFLGDG TXH WLHQH OD WLHUUD D WUDYpV GH OD RSHUDFLyQ GH SURFHVRV QDWXUDOHV SDUD
´FUHDUµ SURGXFWRV FRPSOHWDPHQWH QXHYRV SURGXFWRV TXH DQWHV QR H[LVWtDQ
6LQHPEDUJRVLJXLHQGRFRQHVWDUHIOH[LyQSUHSDUDWRULDVLIXHUDFLHUWRORTXHVRVWLHQH TKSWG\C[GNŐRTGEKQőEQOQGPGNECUQFGNVTWGSWGGPGNSWGUGKPVGTECODKCPFQUUWUVCPEKCUPCVWTCNGUUGRWGFGFGEKT
6PLWK ²HV GHFLU TXH OD ULTXH]D HVWi FRQIRUPDGD SRU ODV FRVDV QHFHVDULDV \ FRQYHQLHQWHV SWGGUGRTGEKQPQGUO¶USWGNCRTQRQTEKÎPOKUOCFGNECODKQ 'PEWCPVQCNQUQVTQUŐHCEVQTGUőSWGSWGFCTÈCP
GZENWKFQUGPGUVGECUQGNVTCDCLQ[GNECRKVCNVCODKÃPNCVGQTÈCFGNQUHKUKÎETCVCURGTOKVGGUDQ\CTWPCUQNWEKÎP[CSWG
RQTFGHKPKEKÎPNCTKSWG\CGUWPCUWUVCPEKCETGCFCRQTNCPCVWTCNG\C[GNTGUVQPCFCCITGICUKPQSWGUQNCOGPVGECODKC
NCHQTOCFGNQUCTVÈEWNQU2CTCNQUOGTECPVKNKUVCUGPECODKQGUVQURTQDNGOCUUKORNGOGPVGPQGZKUVGP[CSWGFGWP
#NCXKUKÎPFGNQUHKUKÎETCVCUUGNGRWGFGPRTGUGPVCTNCUOKUOCUFQUQDLGEKQPGU5KPGODCTIQRQTUWECT¶EVGT NCFQPQUGJCEGPKPIWPCTGHGTGPEKCCNCRTQFWEEKÎP[FGNQVTQUGRTGUWRQPGSWGNQURTGEKQUGUV¶PPQOKPCFQUGP
O¶UUWRGTHKEKCNPQGUFKHÈEKNRTQRQTEKQPCTCNIWPCUTGURWGUVCU'PNQSWGTGURGEVCCNCEQPGZKÎPGPVTGNCHWGPVGFGNC ECPVKFCFGUFGFKPGTQGUFGEKTGPGNOCVGTKCNSWGEQPHQTOCNCTKSWG\C
 .GEEKÎP#FCO5OKVJ[GNPCEKOKGPVQFGNCGEQPQOÈCRQNÈVKECEN¶UKEC #ZGN-KEKNNQH 

GHWUDEDMR KRPRJHQHL]DGR VHFRQYLHUWHHQRWUDFDQWLGDGQRGHELHQHVGLVWLQWRVVLQR /D OHFWXUD FRQYHQFLRQDO GH ORV SULPHURV FDStWXORV GH /D ULTXH]D VXHOH GHVWDFDU OD
GHYDORUHQWHQGLGRFRPRODVXPDGHORVSUHFLRVGHORVGLIHUHQWHVELHQHV HQRUPHLPSRUWDQFLDTXH6PLWKDGMXGLFDDODGLYLVLyQGHOWUDEDMRDVtFRPRVXLQJHQLRVD
6L ELHQ DOJXQRV GH ORV SUREOHPDV VXJHULGRV SRU OD LQRFHQWH DILUPDFLyQ GH 6PLWK \ RULJLQDO LOXVWUDFLyQ GH ODV QXHYDV IRUPDV GH RUJDQL]DFLyQ GHO SURFHVR SURGXFWLYR
SDUHFHQ WHQHU VROXFLyQ OR FLHUWR HV TXH FRQ HO VROR KHFKR GH UHDOL]DU HVWDV VLPSOHV PHGLDQWHHOHMHPSORGHODIiEULFDGHDOILOHUHV1RVSURSRQHPRVDTXtUHDOL]DUXQDQiOLVLV
UHIOH[LRQHV VLQ TXHUHUOR KHPRV PRGLILFDGR \D HO FRQFHSWR GH WUDEDMR GH ELHQHV \ GH FRPSOHWDPHQWHGLVWLQWRGHORVSULPHURVWUHVFDStWXORVGHOOLEUR/DKLSyWHVLVGHOHFWXUD
ULTXH]D SRUTXH SRU XQ ODGR IXH QHFHVDULR FRQVLGHUDU D WRGRV ORV WUDEDMRV TXH HQ OR TXHVXJHULPRVHVTXHHQHOFRPLHQ]RGHVXREUD6PLWKQRVHDERFDH[FOXVLYDQLSULQ
FRQFUHWR VRQ GLVWLQWRV HQWUH Vt  FRPR LJXDOHV \ SRU HO RWUR HIHFWXDPRV XQ UHHPSOD]R FLSDOPHQWH D GHVFULELU ORV HIHFWRV GH OD GLYLVLyQ GHO WUDEDMR QL D GHVWDFDU VXV YLUWXGHV
VLJQLILFDWLYRSDUDUHIHULUQRVDODULTXH]DHQVXFRQMXQWRVXVWLWXLPRVDORVELHQHVSURSLD VLQRTXHSUHWHQGHUHDOL]DUXQDWDUHDGHPXFKDPD\RULPSRUWDQFLDGHVFXEULUODVSDUWL
PHQWHGLFKRVSRUVXVYDORUHVRSUHFLRV FXODULGDGHV GH OR TXH pO GHQRPLQD ´VRFLHGDG FLYLOL]DGDµ HV GHFLU GHO FDSLWDOLVPR QD
,JXDOPHQWHODGLILFXOWDGFRQFHSWXDOGHPD\RUFRPSOHMLGDGVHSUHVHQWDUHFLpQDSDU FLHQWHVLHQHVWDE~VTXHGDWURSLH]DFRQODGLYLVLyQGHOWUDEDMRHVSUHFLVDPHQWHSRUTXH
WLU GH HVWH SXQWR SXHV DKRUD HV QHFHVDULR H[SOLFDU GH TXp PRGR HVD PDVD GH WUDEDMR VH OD FRQVLGHUD FRPR XQD GH ODV PiV OODPDWLYDV PDQLIHVWDFLRQHV GH HVRV FDPELRV 1R VH
´FRQYLHUWHµHQHVDPDJQLWXGGHYDORUR²ORTXHHVWRGDYtDPiVPLVWHULRVR²HQVXSUHFLR WUDWDHQWRQFHVGHXQHVWXGLRGHODGLYLVLyQGHOWUDEDMRSRUVXLPSRUWDQFLDSURSLDVLQR
QDGDKD\GH´LQWXLWLYRµHQHVDDOTXLPLDLQYLVLEOHTXHFRQYLHUWHDODDFWLYLGDGKXPDQDHQ GH HQFRQWUDU OD FRQH[LyQ HVSHFtILFD TXH pVWD WLHQH FRQ HO UpJLPHQ FDSLWDOLVWD FX\D
SUHFLRVFRQWDQWHV\VRQDQWHV(OSUREOHPDHVWiHQTXHDWRGDVOXFHVHOWUDEDMRQRHVHQVt QDWXUDOH]D \ SDUWLFXODULGDGHV VRQ HO SULQFLSDO REMHWR GH HVWXGLR 'LFKR GH RWUR PRGR
PLVPRGLUHFWDPHQWHYDORURSUHFLRSXHVHOWUDEDMRHVXQDDFWLYLGDGKXPDQD\HOYDORUHV ORV WUHV SULPHURV FDStWXORV HVWiQ GLULJLGRV D UHVSRQGHU HVWD SUHJXQWD ¢FXiOHV VRQ ORV
XQ DWULEXWR GH ODV PHUFDQFtDV HQ HO PHGLR VH SURGXFH XQD VXHUWH GH HVRWpULFD WUDQVPL UDVJRV IXQGDPHQWDOHV TXH FDUDFWHUL]DQ DO FDSLWDOLVPR \ TXH OR GLVWLQJXHQ GH ODV HWDSDV
JUDFLyQ 3RU HO PRPHQWR HV VXILFLHQWH FRQ HFKDU VyOR XQ IXJD] YLVWD]R D HVWD GLILFXOWDG KLVWyULFDV DQWHULRUHV"
SRUTXH GLOXFLGDU ORV PLVWHULRV TXH HVFRQGH OD HFXDFLyQ ´WUDEDMR YDORUµ HV XQD WDUHD 'HVGHHOSXQWRGHYLVWDHFRQyPLFRHQORVDOERUHVGHODOODPDGDUHYROXFLyQLQGXV
DUGXD \ ODERULRVD TXH FRQFLWy HO HVIXHU]R GH ORV HFRQRPLVWDV PiV UHFRQRFLGRV GH OD WULDOLQGXGDEOHPHQWHXQRGHORVFDPELRVPiVHVSHFWDFXODUHV\OODPDWLYRVGHORVTXHVH
HVFXHOD FOiVLFD HQFRQWUDEDQ HQ FXUVR IXH HO LQFUHPHQWR GHO YROXPHQ GH OD SURGXFFLyQ HQ DOJXQRV
3DVHPRVDKRUDVtDODOHFWXUDGH/DULTXH]D SDtVHV(OHQLJPDTXHDUUDVWUyD6PLWKKDFLDHODQiOLVLVGHODGLYLVLyQGHOWUDEDMRSDUHFH
HVWDU YLQFXODGR HQWRQFHV D OD VLJXLHQWH HFXDFLyQ ´FDSLWDOLVPR  LQFUHPHQWR GH OD
SURGXFFLyQµ HFXDFLyQ TXH FRPR YHUHPRV H[LJH XQ WUDEDMR DQDOtWLFR PD\RU TXH OD
.QUTCUIQUPQXGFQUQUFGNECRKVCNKUOQ[NCFKXKUKÎPFGNVTCDCLQ PHUDPHQFLyQGHOIHQyPHQR'HKHFKRHQXQLQWHUYDORGHWLHPSRUHODWLYDPHQWHEUHYH
VLQTXHPHGLDUDSRUWDQWRXQLQFUHPHQWRVXVWDQWLYRGHODSREODFLyQ FRPRSRUDUWH
-XQWR FRQ OD FpOHEUH ´PDQR LQYLVLEOHµ D OD TXH \D QRV KHPRV UHIHULGR OD GHPDJLDODHVFDODGHODSURGXFFLyQPDQXIDFWXUHUDVHYLRH[SRQHQFLDOPHQWHPXOWLSOL
GHVFULSFLyQ GH OD GLYLVLyQ GHO WUDEDMR GHQWUR GH OD IiEULFD GH DOILOHUHV HV OD RWUD FDGD YHU *UiILFR 1ž  
´PDUFD UHJLVWUDGDµ GH $GDP 6PLWK 6HJ~Q ( &DQQDQ XQR GH ORV FRPHQWDGRUHV ¢&XiOHVOD´FDXVDµGHHVWHV~ELWRHLQpGLWRDFHOHUDPLHQWRGHODWDVDGHFUHFLPLHQ
PiV FDOLILFDGRV \ PLQXFLRVRV GH /D ULTXH]D OD GHVFULSFLyQ IXH WRPDGD GH OD WR GH OD SURGXFFLyQ" 6L QRV VLWXDPRV HQ DTXHOOD pSRFD H LQWHQWDPRV SRQHUQRV HQ HO
(QF\FORSHGLH GH G·$OHPEHUW \ 'LGHURW HGLFLyQ  $OJXQRV HVWXGLRVRV VRVWLH OXJDUGH6PLWKHOPLVWHULRUHVXOWDWRGDYtDPiVSURIXQGRSXHVODH[WUDRUGLQDULDH[SOR
QHQTXHODIDPRVDIiEULFDGHDOILOHUHVQXQFDIXHYLVLWDGDSRU6PLWKDXQTXHVHKD VLyQ SURGXFWLYD QR VH HQFRQWUDED LPSXOVDGD FRPR Vt OR HVWDUtD PiV DGHODQWH HQ OD
FRPSUREDGRTXHH[LVWtDXQWDOOHUGHIDEULFDFLyQGHFODYRVHQXQDORFDOLGDGSUy[L LQYHQFLyQ GH QXHYDV KHUUDPLHQWDV R PDTXLQDULDV \ VX DSOLFDFLyQ HQ OD LQGXVWULD 5H
PD D VX SXHEOR QDWDO .LUNDOG\ HQ GRQGH 6PLWK VH FRQILQy SRU XQD GpFDGD SDUD FRUGHPRVFRPRELHQVHxDOD5XELQ RSFLW TXHODpSRFDGH6PLWKVHFDUDFWHUL]DSRU
FRQVDJUDUVH D OD SUHSDUDFLyQ GH OD REUD ODGLIXVLyQGHODSURGXFFLyQPDQXIDFWXUHUD\QRSRUODDSDULFLyQGHODPRGHUQDIiEULFD
\ VXV LQQRYDFLRQHV WHFQROyJLFDV (VWR LPSOLFD TXH HO DXPHQWR GHO YROXPHQ GH OD SUR
*CUVCCSWÈJGOQUWVKNK\CFQNCURCNCDTCUŐXCNQTő[ŐRTGEKQőEQOQUKPÎPKOQU2CTCFKUVKPIWKTNCUGPVTGUÈGU GXFFLyQ GHEtD VHU LQHTXtYRFDPHQWH DWULEXLGR D XQ FUHFLPLHQWR HQ ODV ´IDFXOWDGHV SUR
PGEGUCTKQTGCNK\CTWPFGUCTTQNNQVGÎTKEQSWGCÕPPQUGJCJGEJQ.CVCTGCFGFKHGTGPEKCTNCUSWGFCT¶OCPQUFGNQU
CWVQTGUUGNGEEKQPCFQU
#PVGUFGCDQTFCTNCUKIWKGPVGUGEEKÎPUGTGEQOKGPFCNGGTNQUECRÈVWNQUCFG.CTKSWG\C
'NITCFQFGFGVCNNGEQPGNSWGUGGUVWFKCNCQDTCFG5OKVJRWGFGKNWUVTCTUGEQPGUVGRWPVQEQPVTQXGTVKFQ'P KPXGUVKICFQT[OQVKXÎFWTCUFKUEWUKQPGU8ÃCUGRQTGLGORNQ2GCWEGNNG,GCP.QWKU
 Ő#FCO5OKVJŎUWUGQH
.CTKSWG\CUQUVKGPGŐ*GXKUVQWPCRGSWGÌCH¶DTKECFGGUVCGURGEKGSWGPQGORNGCDCO¶USWGFKG\QDTGTQU=Ŗ?ő OWNVKRNGTGHGTGPEGUHQTJKURKPOCMKPIGZCORNGő'WTQRGCP,QWTPCNQHVJG*KUVQT[QH'EQPQOKE6JQWIJV8QN

5OKVJ=? 2GTQ‹XKUKVÎQPQXKUKVÎ5OKVJGUCH¶DTKEC!'UVCRTGIWPVCNGSWKVÎGNUWGÌQCO¶UFGWP 0RQ%NKHHQTF(2TCVVGP%NKHHQTF(
 Ő6JG/CPWHCEVWTGQH2KPUő8QN0QR
 .GEEKÎP#FCO5OKVJ[GNPCEKOKGPVQFGNCGEQPQOÈCRQNÈVKECEN¶UKEC #ZGN-KEKNNQH 

GXFWLYDVGHOWUDEDMRµ\DTXHQRVHHQFRQWUDEDDVRFLDGRQLDXQDXPHQWRVXVWDQFLDOGH (Q ODV QDFLRQHV FLYLOL]DGDV \ HPSUHQGHGRUDV >@ DXQTXH XQ JUDQ Q~PHUR GH
OD SREODFLyQ WUDEDMDGRUD QL DO HPSOHR GH QXHYD PDTXLQDULD TXH DVLVWLHUD DO WUDEDMDGRU SHUVRQDV QR WUDEDMD DEVROXWDPHQWH QDGD \ PXFKDV GH HOODV FRQVXPDQ GLH] R
HQVXVWDUHDV'LFKRGHRWUDPDQHUDXQPLVPRQ~PHURGHKRPEUHVHQHOPLVPRODSVR IUHFXHQWHPHQWH FLHQ YHFHV PiV SURGXFWR GHO WUDEDMR TXH TXLHQHV ODERUDQ HO
\DSOLFDQGRVLPLODUHVIXHU]RItVLFRHUDFDSD]DKRUDGHREWHQHUFDQWLGDGHVPXFKRPD\R SURGXFWR GHO WUDEDMR HQWHUR GH OD VRFLHGDG HV WDQ JUDQGH TXH WRGRV VH KDOODQ
UHV GH SURGXFWR VH KDEtD PXOWLSOLFDGR OD ´IXHU]D SURGXFWLYD GH VX WUDEDMRµ R SDUD DEXQGDQWHPHQWHSURYLVWRV>@ 6PLWK>@ 
HPSOHDUHOWpUPLQRKR\PiVGLIXQGLGRKDEtDFUHFLGRODSURGXFWLYLGDG GHOWUDEDMR²TXH
HQVXH[SUHVLyQPiVVHQFLOODVHFDOFXODFRPRODFDQWLGDGGHSURGXFWRItVLFRSRUWUDED (QVtQWHVLV6PLWKLGHQWLILFDFRQWRGDFODULGDGTXHVHHQFXHQWUDHQFXUVRXQDWUDQV
MDGRU HPSOHDGR HV GHFLU FRPR SURGXFWR PHGLR² IRUPDFLyQKLVWyULFDGHHQYHUJDGXUDHODGYHQLPLHQWRGHORTXHGHQRPLQD´VRFLHGDGFLYL
(Q OD ,QWURGXFFLyQ GH /D ULTXH]D TXHGD HQ FODUR TXH pVWH IHQyPHQR DWUDtD FRQ OL]DGDµ (VWD WUDQVIRUPDFLyQ HV OD TXH OR REOLJD D LQYHVWLJDU FXiOHV VRQ ORV FDUDFWHUHV
IXHU]D OD DWHQFLyQ GH 6PLWK $TXt VH XELFD HQWRQFHV HO SXQWR GH SDUWLGD GH WRGD VX VDOLHQWHVGHHVWDQXHYDHWDSD'HVGHHOSXQWRGHYLVWDFLHQWtILFRHVWHLQWHUURJDQWHQRVH
UHVXHOYH VLPSOHPHQWH GHVFULELHQGR R HQXPHUDQGR ORV DVSHFWRV TXH KDFHQ GLVWLQWD D OD
VRFLHGDG FLYLOL]DGD GHO IHXGDOLVPR R GH OD HGDG DQWLJXD TXH VRQ VLQ OXJDU D GXGDV WDQ
*UiILFR1ž7DVDGHFUHFLPLHQWRGHOSURGXFWRLQGXVWULDOGH,QJODWHUUD QXPHURVRVFRPRLQRFXOWDEOHVVLQRTXHODLQYHVWLJDFLyQSUHWHQGHHQFRQWUDUODUDt]PLVPD
GH HVWDV GLIHUHQFLDV HV GHFLU DTXHOORV HOHPHQWRV SULQFLSDOHV TXH D VX YH] VRQ OD FDXVD
TXH PRWLYD RWUDV WDQWDV SHFXOLDULGDGHV GHO PXQGR PRGHUQR /D E~VTXHGD GH OD ´FDXVD
SULPHUDµ²SULQFLSDO²GHHVWDHQRUPHWUDQVIRUPDFLyQPHGLDQWHHOUHFRUULGRGHXQDFDGH
4.0 QD GH UHODFLRQHV FDXVDHIHFWR LQVXPH ORV SULPHURV FDStWXORV GH /D ULTXH]D
(QGHILQLWLYDHODGYHQLPLHQWRGHOFDSLWDOLVPRWUDMRFRQVLJRXQLQFUHPHQWRLQpGLWR
3.5
GHOYROXPHQGHODSURGXFFLyQFRPRUHVXOWDGRGHOFUHFLPLHQWRGHODSURGXFWLYLGDGGHO
3.0
WUDEDMR 6PLWK VH IRUPXOD HQWRQFHV XQD SUHJXQWD REYLD TXH VH VLJXH GH OR DQWHULRU
¢FyPRVHH[SOLFDHVWHLQFUHPHQWRGHODFDSDFLGDGSURGXFWLYDGHOWUDEDMRFXiOHVDVX
YH]VXFDXVD"&RPRGLMLPRVODUHVSXHVWDQRSXHGHKDOODUVHHQHOXVRGHQXHYRVLQVWUX
PHQWRVGHWUDEDMRPiVDYDQ]DGRV6PLWKSRUWDQWRRIUHFHXQDUHVSXHVWDGLVWLQWD
2.0

1.5
(O SURJUHVR PiV LPSRUWDQWH HQ ODV IDFXOWDGHV SURGXFWLYDV GHO WUDEDMR \ JUDQ
SDUWH GH OD DSWLWXG GHVWUH]D \ VHQVDWH] FRQ TXH pVWH VH DSOLFD R GLULJH SDUHFH
1.0 VHUFRQVHFXHQFLDGHODGLYLVLyQGHOWUDEDMR 6PLWK>@ 
SXEOLFDFLyQGH/DULTXH]D
o.s 1776: publicación de La riqueza
/DGLYLVLyQGHOWUDEDMRHVSXHVOD´FDXVDµGHOLQFUHPHQWRHQODSURGXFWLYLGDGGHO
0.0+----r-r--r---r-,-~--.-~-~-.-~-,-~--,--,-r---.---r-r--r-~ WUDEDMRORTXH²DVXYH]²H[SOLFDHODXPHQWRGHODSURGXFFLyQ$SDUWLUGHHVWHKDOOD]
1700 1720 1740 1760 1780 1800 1820 1840 1860 1880 1900 JR VH DEUHQ GRV LQWHUURJDQWHV HQ SULPHU OXJDU 6PLWK GHEH H[SOLFDU TXp HV OR TXH HQ
WLHQGH H[DFWDPHQWH SRU GLYLVLyQ GHO WUDEDMR (Q VHJXQGR WpUPLQR FRUUHVSRQGH SUH
JXQWDUVHDVXWXUQRSRUHORULJHQGHODGLYLVLyQGHOWUDEDMRSRUVX´FDXVDµ¢&XiOHV
)XHQWH&UDIWV\+DUOH\   ODFLUFXQVWDQFLDTXHRULJLQyODDPSOLDFLyQGHODGLYLVLyQGHOWUDEDMR\SRUWDQWRGLR

5OKVJUGCRQ[CGPWPCRCTVKEWNCTUGRCTCEKÎPFGNCJKUVQTKCFGNJQODTGGPFKUVKPVQURGTÈQFQUSWGUG
LQYHVWLJDFLyQQRHQHODQiOLVLVGHODGLYLVLyQGHOWUDEDMRSRUVXSURSLDLPSRUWDQFLDVLQR EQTTGURQPFGPFGHQTOCRTGEKUCEQPNQUFKUVKPVQUOQFQUGPNQUSWGGNJQODTGQDVGPÈCUWUWUVGPVQŋRQFTÈCFGEKTUG
HQ ORV HIHFWRV TXH GH HOOD VH GHULYDQ HQ XQD GHWHUPLQDGD pSRFD KLVWyULFD \ PiV HQ SWGVCNFKXKUKÎPPQGURQNÈVKECUKPQGOKPGPVGOGPVGGEQPÎOKECQŐOCVGTKCNKUVCőŋ#UÈUGÌCNCSWGGZKUVKGTQPEWCVTQ
GVCRCURTKPEKRCNGUCUQEKCFCUEQPNCCEVKXKFCFRTQFWEVKXCRTGFQOKPCPVGNCEC\CGNRCUVQTGQNCCITKEWNVWTC[RQT
SDUWLFXODUHQHOHVWXGLRGHVXUHODFLyQFRQHOIHQyPHQRTXH6PLWKGHVHDHVFODUHFHUHO ÕNVKOQNCUŐCTVGU[NCOCPWHCEVWTCőECTCEVGTÈUVKECUFGNCUQEKGFCFŐEKXKNK\CFCő%QUVC
 CPCNK\CCEGTVCFCOGPVG
LQFUHPHQWR GH OD SURGXFFLyQ FDUDFWHUtVWLFR GH OD VRFLHGDG FLYLOL]DGD [GPFGVCNNGNCUFKXGTUCUCEVKXKFCFGUSWGNGVQECFGUGORGÌCTCN'UVCFQGPECFCWPQFGGUVQUGUVCFKQUUGIÕPEW¶NGUGN
 .GEEKÎP#FCO5OKVJ[GNPCEKOKGPVQFGNCGEQPQOÈCRQNÈVKECEN¶UKEC #ZGN-KEKNNQH 

OXJDU DO FUHFLPLHQWR GH OD SURGXFWLYLGDG \ GHO SURGXFWR" 6HD FXDO IXHUD OD UHVSXHV WUDYpVGHODGHVFULSFLyQGHODVHJXQGDFRPRVLVHWUDWDUDGHXQUHFXUVRYiOLGRDSURSLD
WD HVWH IDFWRU VHUi FODYH SDUD FRPSUHQGHU OD QDWXUDOH]D HVSHFtILFD GHO UpJLPHQ GR \ DFRQVHMDEOH SDUD VLPSOLILFDU OD H[SOLFDFLyQ
FDSLWDOLVWD (Q HVWH FDVR OD DQDORJtD OR HPSXMD DO HUURU SRUTXH HVWDV GRV PRGDOLGDGHV GH OD
([SORUHPRVSULPHUREUHYHPHQWHODGHILQLFLyQTXHSURSRQH6PLWKSDUDODGLYLVLyQ GLYLVLyQGHOWUDEDMROHMRVGHVHUDVLPLODEOHVVRQELHQGLVWLQWDV\KDVWDRSXHVWDV(Q/D
GHO WUDEDMR DSURYHFKDQGR HVWD LQVWDQFLD SDUD GHVWDFDU DOJXQRV DVSHFWRV YLQFXODGRV DO ULTXH]DHQFDPELRVHVRVWLHQHTXH´>O@RVHIHFWRVGHGLYLVLyQGHOWUDEDMRHQORVQHJRFLRV
PpWRGRGHLQYHVWLJDFLyQTXHHPSOHD6PLWK\GHSDVRSDUDSRQHUHQFXHVWLyQODGHILQL JHQHUDOHV GH OD VRFLHGDG VH HQWHQGHUiQ PiV IiFLOPHQWH FRQVLGHUDQGR OD PDQHUD FRPR
FLyQ TXH RIUHFH RSHUD HQ DOJXQDV PDQXIDFWXUDVµ 6PLWK >@   VXEU $.  /XHJR GH UHSDVDU
&RQ HO SURSyVLWR GH DQDOL]DU OD GLYLVLyQ GHO WUDEDMR 6PLWK XWLOL]D HO UHFXUVR GH OD VLQWpWLFDPHQWH ODV YHQWDMDV GH OD GLYLVLyQ GHO WUDEDMR TXH 6PLWK PHQFLRQD PRVWUHPRV
DQDORJtDHQWUHOR´SHTXHxR\VLPSOHµ\OR´JUDQGH\FRPSOHMRµRPHMRUGLFKRHQWUHODV SRUTXpORV´QHJRFLRVJHQHUDOHVGHODVRFLHGDGµ²HQFRQWUDGHODRSLQLyQGH6PLWK²QR
IRUPDV LQGLYLGXDOHV \ ODV VRFLDOHV &RPR GHPRVWUDUHPRV HVDV DQDORJtDV OR OOHYDQ JHQH VRQ HQ UHDOLGDG HTXLSDUDEOHV DO IXQFLRQDPLHQWR GH XQD PDQXIDFWXUD VLQR TXH VRQ
UDOPHQWHDFRPHWHUHUURUHV\DDGRSWDUFRQFOXVLRQHVHTXLYRFDGDV'HKHFKR´GLYLVLyQ IHQyPHQRV ELHQ GLVWLQWRV
GHOWUDEDMRµHVXQDFDWHJRUtDTXH6PLWKHPSOHDSDUDGHVFULELUGRVIHQyPHQRVHQUHDOL 6HJ~Q 6PLWK OD GLYLVLyQ GHO WUDEDMR GHQWUR GH XQD PLVPD PDQXIDFWXUD ²FXDQGR HO
GDGPX\GLVWLQWRVSRUXQODGRXVDHOWpUPLQRVSDUDUHIHULUVHDODSURIXQGL]DFLyQGHOD SURFHVRSURGXFWLYRGLULJLGRDODIDEULFDFLyQGHXQPLVPRDUWtFXORVHIUDJPHQWDHQQXPH
HVSHFLDOL]DFLyQ HQWUH ODV GLVWLQWDV XQLGDGHV SURGXFWLYDV VHD XQ DUWHVDQR XQ SHTXHxR URVDVRSHUDFLRQHVVLPSOHVUHDOL]DGDVSRUGLVWLQWRVREUHURV²RFDVLRQDXQLQFUHPHQWRGHOD
WDOOHU R XQD PDQXIDFWXUD  TXH FRPLHQ]DQ D GHGLFDUVH FUHFLHQWHPHQWH D OD IDEULFDFLyQ SURGXFWLYLGDGGHOWUDEDMRSRUWUHVPRWLYRV(QSULPHUOXJDUODHVSHFLDOL]DFLyQGHOWUDEDMD
GHXQRVSRFRVRLQFOXVRGHXQVRORSURGXFWR'HHVWHPRGRHOOXJDUTXHRFXSDEDDQWHV GRU HQ XQD VROD WDUHD UHLWHUDWLYD OH RWRUJD XQD PD\RU GHVWUH]D HQ VHJXQGR OXJDU VH
XQ ~QLFR IDEULFDQWH TXH SURGXFtD QXPHURVRV \ YDULDGRV DUWtFXORV HO KHUUHUR DUWHVDQR SURGXFH XQ DKRUUR GH ´WLHPSRV PXHUWRVµ SURYRFDGRV SRU HO SDVDMH GH XQD RSHUDFLyQ D
SRUHMHPSORTXHRIUHFtDXQDDPSOLDJDPDGHSURGXFWRV \TXHPXFKDVYHFHVVHRFXSD RWUDPiVDXQFXDQGRKD\TXHWUDVODGDUVHDXQDXELFDFLyQGLVWLQWDRFXDQGRHVQHFHVDULR
ED pO PLVPR GH REWHQHU ORV SULPHURV LQVXPRV \ GH HODERUDUORV KDVWD OOHJDU DO SURGXFWR HPSOHDU LQVWUXPHQWRV GLIHUHQWHV \ SRU ~OWLPR DO GHGLFDU WRGD VX MRUQDGD D XQD ~QLFD
WHUPLQDGR HQXQSURFHVRTXHKR\VHGHQRPLQDUtD´LQWHJUDFLyQYHUWLFDOµ SDVDDRFX WDUHD VHJ~Q 6PLWK OD FUHDWLYLGDG GHO REUHUR VH YH HVWLPXODGD OR TXH OR D\XGD D LGHDU
SDUOR DKRUD XQD UHG GH QXHYRV RILFLRV HVSHFLDOL]DGRV \ SURGXFFLRQHV LQGHSHQGLHQWHV \ QXHYRV\PiVHIHFWLYRVLQVWUXPHQWRVGHWUDEDMRRDPHMRUDUORVYLHMRV
GLIHUHQFLDGDV HQWUH Vt (O FUHFLPLHQWR HQ OD GHQVLGDG GH HVD UHG HV OODPDGR SRU 6PLWK
GLYLVLyQ GHO WUDEDMR
2QFTÈCFGEKTUGSWGWPCXCTKCPVGFGGUVGŐOÃVQFQőSWGEQPUKUVGGPKFGPVKHKECTCWPCWPKFCFRTQFWEVKXC
C
3HUR 6PLWK OODPD WDPELpQ GLYLVLyQ GHO WUDEDMR D OD IUDJPHQWDFLyQ GH XQ PLVPR WPCHKTOCGKPENWUQCWPUQNQKPFKXKFWQ EQPNCUQEKGFCFGPUWEQPLWPVQHWGNWGIQCFQRVCFQEQPHTWKEKÎPRQT
SURFHVR SURGXFWLYR HQ P~OWLSOHV RSHUDFLRQHV UHDOL]DGDV VHSDUDGDPHQWH SRU WUDEDMDGR PWOGTQUQUGEQPQOKUVCUSWGFGGUVGOQFQETGÈCPGUVCTUKORNKHKECPFQNCUGZRNKECEKQPGUEWCPFQGPPQRQECU
UHV GLVWLQWRV DO LQWHULRU GH XQ PLVPR WDOOHU 'H PRGR TXH FRQ XQ ~QLFR WpUPLQR VH QECUKQPGUGPTGCNKFCFPQJCEÈCPO¶USWGFGUXKTVWCTNCU'NOQFQFGCEVWCTFGWPKPFKXKFWQPQGUECUKGPPKPIÕP
ECUQWPDWGPUWUVKVWVQGZRNKECVKXQFGNEQORQTVCOKGPVQFGNCUQEKGFCFVQFC
UHILHUHWDQWRDODVHSDUDFLyQ HQWUH GLVWLQWRVSURFHVRVPDQXIDFWXUHURVFRPRDODVHSDUD 'UVGÕNVKOQRWPVQENCTQGUV¶PQUOWGUVTCCWP5OKVJCNIQKPIGPWQEWCPFQPQOCNKPVGPEKQPCFCOGPVG
FLyQ GH OD IDEULFDFLyQ GH XQ PLVPR SURGXFWR HQ WDUHDV GLVWLQWDV DVLJQDGDV D GLVWLQWRV CRQNQIÃVKEQ0QTGUWNVCOW[XGTQUÈOKNPKCWPGPNCÃRQECŐJGTQKECőFGNCTGXQNWEKÎPKPFWUVTKCNSWGNQURTQRKQU
QDTGTQUUGCPSWKGPGUKPVTQFWEGPNQUCFGNCPVQUVÃEPKEQU[SWGUWKPURKTCEKÎPRTQXGPICFGGUCGURGEKCNK\CEKÎP
RSHUDULRV GHQWUR GH XQD PLVPD PDQXIDFWXUD 5XELQ VLJXH D 0DU[ FXDQGR VH UHILHUH D GZVTGOCSWGNQUEQPFWEGCHKLCTNCCVGPEKÎPGPWPCOKUOCQRGTCEKÎPUGPEKNNC[TGKVGTCVKXCJQTCEQPJQTCFÈCEQPFÈC
HVWRV GRV XVRV GH OD H[SUHVLyQ FRPR GLYLVLyQ VRFLDO GHO WUDEDMR SRU XQ ODGR \ GLYLVLyQ 'NRTQRKQ5OKVJO¶UCFGNCPVGGPGNNKDTQCNGL¶PFQUGFGGUVCSWKOÃTKECKOCIGPCHKTOCRTGEKUCOGPVGNQEQPVTCTKQGP
WPRCUCLGSWGEQPXKGPGEKVCTGPGZVGPUQŐ%QPNQURTQITGUQUGPNCFKXKUKÎPFGNVTCDCLQNCQEWRCEKÎPFGNCOC[QTRCTVG
WpFQLFD GHOWUDEDMRSRUHORWUR  FGNCURGTUQPCUSWGXKXGPFGUWVTCDCLQQUGCNCITCPOCUCFGNRWGDNQUGTGFWEGCOW[RQECU[UGPEKNNCUQRGTCEKQPGU
1R VH WUDWD VLPSOHPHQWH GH VHU H[LJHQWHV FRQ OD SUHFLVLyQ GH ORV WpUPLQRV \ ODV EQPHTGEWGPEKCCWPCQFQUVCTGCU%QPUKFGTCOQUUKPGODCTIQSWGNCKPVGNKIGPEKCFGNCOC[QTRCTVGFGNQUJQODTGU
GHILQLFLRQHV6PLWKFODURHVWiQRGHVFRQRFtDTXHXQR\RWURXVRGHOWpUPLQRVHUHILH UGRGTHGEEKQPCPGEGUCTKCOGPVGGPGNGLGTEKEKQFGUWUQEWRCEKQPGUQTFKPCTKCU7PJQODTGSWGICUVCNCOC[QTRCTVGFG
UWXKFCGPNCGLGEWEKÎPFGWPCURQECUQRGTCEKQPGUOW[UGPEKNNCUECUKWPKHQTOGUGPUWUGHGEVQUPQVKGPGQECUKÎPFG
UHQDIHQyPHQRVGLVWLQWRV(OYHUGDGHURSUREOHPDDSDUHFHFXDQGR6PLWKLQWHQWDHTXL GLGTEKVCTUWGPVGPFKOKGPVQQCFKGUVTCTUWECRCEKFCFKPXGPVKXCGPNCDÕUSWGFCFGXCTKQUGZRGFKGPVGUSWGUKTXCPRCTC
SDUDU DPEDV IRUPDV GH OD GLYLVLyQ GHO WUDEDMR GHYHODQGR OD QDWXUDOH]D GH OD SULPHUD D TGOQXGTFKHKEWNVCFGUSWGPWPECUGRTGUGPVCP2KGTFGCUÈPCVWTCNOGPVGGNJ¶DKVQFGCSWGNNCRQVGPEKC[UGJCEGVQFQNQ
GUVÕRKFQGKIPQTCPVGSWGRWGFGUGTWPCETKCVWTCJWOCPC.CVQTRG\CFGUWGPVGPFKOKGPVQPQUÎNQNGKPECRCEKVCRCTC
VGTEKCTGPWPCEQPXGTUCEKÎP[FGNGKVCTUGEQPGNNCUKPQRCTCEQPEGDKTRGPUCOKGPVQUPQDNGU[IGPGTQUQU[HQTOWNCTWP
LWKEKQUGPUCVQTGURGEVQCNCUQDNKICEKQPGUFGNCXKFCRTKXCFCő
5OKVJ=?UWDT#- 2WGFGEQPLGVWTCTUG
CFGO¶USWGCSWGNŐQDTGTQKPXGPVQTőUKGUSWGCECUQGZKUVKÎTGCNOGPVGUGIWTCOGPVGPQVWXQNCQRQTVWPKFCFFGIQ\CT
UKUVGOCRTQFWEVKXQRTGRQPFGTCPVGNQEWCNFGUCHÈC[FGUOKGPVGNCGSWKXQECFCKOCIGPSWGJCDKVWCNOGPVGCVTKDW[GC FGNQUDGPGHKEKQUFGUWKPXGPVQEW[QUHTWVQUNGRGTVGPGEGPCNRCVTÎP[PQCÃN0QEQPXGPEGNCJKUVQTKCFGNŐOWEJCEJQ
5OKVJWPCRQUKEKÎPCDUVTCEVCOGPVGŐNKDGTCNőŋFGŐNCKUUG\HCKTGőŋGPTGNCEKÎPCNCRCTVKEKRCEKÎPFGNIQDKGTPQGPGN FGUGQUQFGLWICTEQPUWUECOCTCFCUőEKVCFCRQT5OKVJ'NEQOGPVCFQTEN¶UKEQFG.C4KSWG\C'%CPPCPUQUVKGPGSWG
RTQEGUQGEQPÎOKEQ VCNŐECUQTGCNőGUGPTGCNKFCFWPCQEWTTGPVGCPÃEFQVCŐGPITCPRCTVGKOCIKPCTKCő
5OKVJ=?P 
 .GEEKÎP#FCO5OKVJ[GNPCEKOKGPVQFGNCGEQPQOÈCRQNÈVKECEN¶UKEC #ZGN-KEKNNQH 

(QODFpOHEUHIiEULFDGHDOILOHUHVTXHGHVFULEH6PLWKHVWHQXHYRPRGRGHRUJDQL]DU OLEUHFRPSHWHQFLDFRQWUDVWDIXHUWHPHQWHFRQHOGHVSRWLVPRGHOHPSUHVDULRFRQUHVSHF
HO WUDEDMR ²TXH FRQVLVWH HQ UHXQLU D ORV REUHURV HQ XQ PLVPR WDOOHU \ VLQ UHFXUULU DO WRDVXVREUHURV(VGHFLUTXHODGLYLVLyQ´VRFLDOµGHOWUDEDMRHQWUHLQGXVWULDVHVUHVXOWD
HPSOHRGHKHUUDPLHQWDVQRYHGRVDVGLYLGLUODSURGXFFLyQHQDFWLYLGDGHVVLPSOHV²WLHQH GRGHXQSURFHVRGHOWRGR´LQFRQFLHQWHµSXHVHVWiUHJXODGDSRUODFRPSHWHQFLDPLHQ
XQ UHVXOWDGR LPSDFWDQWH (Q FRPSDUDFLyQ FRQ HO YLHMR PpWRGR DUWHVDQDO OD FDQWLGDG WUDVODGLYLVLyQ´WpFQLFDµGHODSURGXFFLyQGHQWURGHFDGDXQDGHHOODVHVUHVXOWDGRGH
GH DOILOHUHV TXH IDEULFD FDGD REUHUR SRU GtD OD ´FDSDFLGDG SURGXFWLYD GHO WUDEDMRµ  VH XQSODQSUHPHGLWDGR\FRQFLHQWHTXHDVLJQDDFDGDREUHURXQDGHWHUPLQDGDDFWLYLGDG
PXOWLSOLFDQDGDPHQRVTXHHQYHFHV (YLGHQWHPHQWH SRU GHWUiV GH ODV VLPLOLWXGHV HQWUH DPEDV IRUPDV GH OD GLYLVLyQ GHO
6PLWKVHYDOHGHODSUXHEDHPStULFDGHHVWDHQRUPHYHQWDMDREWHQLGDHQODIiEULFD WUDEDMR VH HVFRQGHQ WDMDQWHV GLIHUHQFLDV TXH SXHGHQ GHVFXEULUVH D WUDYpV GH XQ H[D
GH DOILOHUHV SDUD ´GHGXFLUµ TXH RFXUUH OR PLVPR FXDQGR OD GLYLVLyQ GHO WUDEDMR KDFH PHQ PiV FXLGDGRVR 6PLWK HQ FDPELR SUHWHQGH HOHYDUVH GHVGH OD GHVFULSFLyQ GH OR
UHIHUHQFLD D OD VHSDUDFLyQ HQWUH GLIHUHQWHV UDPDV GH OD SURGXFFLyQ \ HPSUHVDV ´HV GH TXH RFXUUH DO LQWHULRU GH XQ WDOOHU KDVWD OD FDUDFWHUL]DFLyQ GH OD GLYLVLyQ GHO WUDEDMR
VXSRQHU ²VRVWLHQH² TXH OD GLYHUVLILFDFLyQ GH QXPHURVRV HPSOHRV \ DFWLYLGDGHV HFRQy HQWUH ODV GLVWLQWDV ILUPDV
PLFDVHVFRQVHFXHQFLDGHHVDYHQWDMDµ 6PLWK>@ $XQTXHVXSURSyVLWRHV ¢&XiOHV VRQ ODV FRQVHFXHQFLDV GH OD HTXLYRFDGD DGRSFLyQ GH HVWH SURFHGLPLHQWR"
HO GH MXVWLILFDU HO DXPHQWR GH OD SURGXFWLYLGDG HQ HVWH SDVDMH SXHGH UHSURFKiUVHOH D 5XELQ²DTXLHQFLWDPRV²SHUFLEHODGLILFXOWDGSHURVHJ~QFUHHPRVQRFRQVLJXHGDUHQ
6PLWK VX SUHWHQVLyQ GH WRPDU D OD IiEULFD LQGLYLGXDO FRPR XQD UHSURGXFFLyQ H[DFWD HO FHQWUR GHO SUREOHPD 6RVWLHQH TXH OD HTXLYRFDFLyQ PiV JUXHVD GH 6PLWK UDGLFD HQ
DXQTXHHQXQDHVFDODPiVSHTXHxDGHODSURGXFFLyQVRFLDOHQVXFRQMXQWR&LHUWDPHQWH TXHODGLYLVLyQWpFQLFDGHOWUDEDMR\ODGLYLVLyQVRFLDOGHOWUDEDMRVRQGRVIHQyPHQRVTXHQR
SXHGHQ PHQFLRQDUVH DOJXQDV VHPHMDQ]DV HQWUH DPERV SURFHVRV OD GLYLVLyQ GHO WUDEDMR GHEHQDVLPLODUVHSXHVFRUUHVSRQGHQDPRPHQWRVKLVWyULFRVGLVWLQWRV/DSULPHUD²SUR
GHQWURGHODPDQXIDFWXUDFRQVLVWHHQODHVSHFLDOL]DFLyQGHORVREUHURVPLHQWUDVTXHOD VLJXH 5XELQ² H[LVWH HQ ODV pSRFDV \ IRUPDV VRFLDOHV PiV GLYHUVDV PLHQWUDV OD VHJXQGD
GLYLVLyQ GHO WUDEDMR HQWUH GLVWLQWDV HPSUHVDV RILFLRV \ RFXSDFLRQHV LPSOLFD WDPELpQ OD VyOR FRQVLJXH HVWDEOHFHUVH HQ XQD VRFLHGDG GH WLSR PHUFDQWLO \ HQ SDUWLFXODU HQ OD
HVSHFLDOL]DFLyQ GH FDGD XQLGDG SURGXFWLYD (Q ORV GRV FDVRV GHEHUtDQ UHJLVWUDUVH JD VRFLHGDGFDSLWDOLVWD3HURHVWRQRHVDVt/RTXHGHEHUtDKDEHUQRWDGR5XELQHVTXHHQ
QDQFLDVGHSURGXFWLYLGDGDXQTXHORVWUHVHIHFWRVPHQFLRQDGRV PD\RUKDELOLGDGDKR ODV VRFLHGDGHV ´QRPHUFDQWLOHVµ ²HV GHFLU HQ ODV TXH QR VH SURGXFHQ PHUFDQFtDV² HV
UURGHWLHPSR\HVWLPXODFLyQFUHDWLYD QRQHFHVDULDPHQWHVHDSOLFDQDOFRQMXQWRGHODV HQUHDOLGDGLPSRVLEOHGLVWLQJXLUHQWUHODGLYLVLyQGHOWUDEDMRHQWUHODVXQLGDGHVSURGXF
ILUPDV$PEDVPRGDOLGDGHVVXSRQHQXQDIUDJPHQWDFLyQGHXQPLVPRSURFHVRHQYDULDV WLYDV \ DTXHOOD TXH WLHQH OXJDU DO LQWHULRU GH FDGD SURFHVR SURGXFWLYR
HWDSDVGLVWLQWDVHQXQFDVRHQWUHORVGLIHUHQWHVSXHVWRVGHWUDEDMRGHQWURGHODPLVPD ,PDJLQHPRV GH PDQHUD GHVSUHMXLFLDGD HO PRGR HQ HO TXH VH GHVHQYXHOYH OD SUR
OtQHDGHSURGXFFLyQ\HQHORWURHQWUHGLYHUVDVHPSUHVDVFDGDXQDGHHOODHVSHFLDOL]DGD GXFFLyQ HQ XQD SUHVXQWD WULEX SULPLWLYD (O FD]DGRU REWLHQH XQD SUHVD OXHJR XQD
H[FOXVLYDPHQWH HQ XQ ~QLFR SURGXFWR PXMHU GH OD DOGHD OD DSURQWD OD DGHUH]D \ OD FXHFH RWUR LQGLYLGXR OD UHSDUWH HQWUH ORV
1R REVWDQWH D SHVDU GH HVWRV SDUHFLGRV HO PRGR HQ TXH HO SURFHVR GH WUDEDMR VH PLHPEURVGHODWULEXDODKRUDGHODFHQD HOFXDGURFRQWRGRDXQHVWDQGRSULYDGRGH
DUWLFXOD HQ XQR \ RWUR FDVR HV SRU FRPSOHWR GLVWLQWR (Q SULPHU OXJDU OD ´KDELOLGDGµ ULJRUKLVWyULFRSDUHFHYHURVtPLO $KRUDELHQ¢FXiOHVVRQORVDVSHFWRVGHHVWHSURFHVR
DWULEXLEOHDXQREUHURLQGLYLGXDOFRPRUHVXOWDGRGHODUHSHWLFLyQQRHVFRPSDUDEOHFRQ SURGXFWLYRTXHSXHGHQFDUDFWHUL]DUVHFRPRGLYLVLyQWpFQLFD GHOWUDEDMR\FXiOHVFRUUHV
OD ´KDELOLGDGµ GHO REUHUR FROHFWLYR TXH FRQIRUPD XQD HPSUHVD HQWHUD 3HUR OR TXH HV SRQGHQ D OD GLYLVLyQ VRFLDO GHO WUDEDMR" 3DUD 5XELQ DO WUDWDUVH GH XQD VRFLHGDG QR
PiV LPSRUWDQWH WDPELpQ GLILHUH UDGLFDOPHQWH HO PRGR HQ HO TXH VH GHWHUPLQD H PHUFDQWLO GHEH H[LVWLU GLYLVLyQ WpFQLFD GHO WUDEDMR SHUR QR SXHGH SURGXFLUVH HQ FDP
LPSOHPHQWD OD ´GLYLVLyQµ GH XQ PLVPR SURFHVR GHQWUR GH XQD HPSUHVD SRU XQ ODGR \ ELR OD GLYLVLyQ VRFLDO GHO WUDEDMR 6LQ HPEDUJR OD HOHFFLyQ GH 5XELQ HV WRWDOPHQWH
HQWUHHPSUHVDVGLVWLQWDVSRUHORWUR&RPRDGYLHUWH5XELQDORODUJR\DORDQFKRGHO DUELWUDULD SRUTXH HQ XQD VRFLHGDG GH HVWH WLSR WDO GLVWLQFLyQ FDUHFH GH VXVWHQWR 'HO
VLVWHPD HFRQyPLFR OD GLYLVLyQ GHO WUDEDMR HQWUH GLVWLQWDV XQLGDGHV SURGXFWLYDV LQGH PLVPR PRGR SRGUtDPRV WRPDU D FDGD LQGLYLGXR FRPR VXJLHUH 5XELQ  FRPR XQD XQL
SHQGLHQWHV VH FDUDFWHUL]D SRU VHU ´GHVRUJDQL]DGD HVSRQWiQHD \ PHGLDGD SRU HO PHUFD GDG SURGXFWLYD FRQ OR TXH HVWDUtDPRV SUHVHQFLDQGR XQ FDVR GH GLYLVLyQ VRFLDO GHO
GRµ PLHQWUDV DO LQWHULRU GH OD IiEULFD VH HQFXHQWUD SRU HO FRQWUDULR PLQXFLRVDPHQWH WUDEDMRRELHQSRGUtDPRVFRQVLGHUDUDWRGRVORVLQGLYLGXRVFRPRSDUWHXQDPLVPDXQL
´RUJDQL]DGD \ SODQLILFDGDµ 5XELQ >@   WUDG $.  SRUTXH HQ OXJDU GH OD GDG SURGXFWLYD \ UHIHULUQRV D OD HVSHFLDOL]DFLyQ FD]DGRUFRFLQHUDFDPDUHUR FRPR HVOD
OLEHUWDG GH HPSUHVD LPSHUD DTXt HO PDQGR DEVROXWR GHO FDSLWDOLVWD /D DQDUTXtD GHO ERQHV GH OD GLYLVLyQ WpFQLFD GHO WUDEDMR 1LQJXQD GH ODV GRV RSFLRQHV HV PiV R PHQRV
PHUFDGR \ ODV OH\HV GH OD FRPSHWHQFLD HVWDEOHFHQ XQD GHWHUPLQDGD UHODFLyQ ´HVSRQWi DGHFXDGD TXH OD RWUD
QHDµ HQWUH ODV GLVWLQWDV HPSUHVDV D~Q FXDQGR pVWDV VH QHFHVLWHQ HQWUH Vt SRUTXH XQDV (VWRHVDVtSRUTXHORTXH5XELQQRFRQVLJXHYHUHVTXHORTXHVHSDUDDODGLYLVLyQ
VRQ SURYHHGRUDV R FOLHQWDV GH ODV RWUDV (Q FDPELR DO LQWHULRU GH OD IiEULFD ULJH HO WpFQLFD GH OD GLYLVLyQ VRFLDO GHO WUDEDMR HV SUHFLVDPHQWH HO LQWHUFDPELR GH PHUFDQ
GRPLQLR DEVROXWR GHO GXHxR \ VX IUtD SODQLILFDFLyQ 0iV DXQ OD DQDUTXtD TXH ULJH OD FtDV'HPDQHUDTXHODGLVWLQFLyQHQWUHXQD\RWUDVyORSXHGHDSOLFDUVHDXQDVRFLHGDG
 .GEEKÎP#FCO5OKVJ[GNPCEKOKGPVQFGNCGEQPQOÈCRQNÈVKECEN¶UKEC #ZGN-KEKNNQH 

PHUFDQWLO\FDUHFHGHWRGDVLJQLILFDFLyQIXHUDGHHOOD(VWHSXQWRVHDFODUDUiSRUFRP 3HURHQWRQFHVVLQDGLHWXYRODEULOODQWHLGHDGHSURIXQGL]DUODGLYLVLyQGHOWUDEDMR
SOHWRHQORVVLJXLHQWHVSDVRVGHOUD]RQDPLHQWRGH6PLWK \WDPSRFRQDGLHREOLJyDORVKRPEUHDDYDQ]DUHQHVWDGLUHFFLyQ¢TXpIXHU]DGLRFDXFH
D OD WHQGHQFLD KDFLD OD GLYLVLyQ FDGD YH] PiV SURQXQFLDGD GHO WUDEDMR" 6PLWK SURSRU
FLRQDXQDUHVSXHVWDTXHWLHQHKRQGDVFRQVHFXHQFLDVWHyULFDV6RVWLHQHTXHWDOSURFHVR
&KUEWUKÎPUQDTGGNQTKIGPFGNKPVGTECODKQ IXHRFDVLRQDGRSRUXQLPSXOVRLQFRQFLHQWHLQVWLQWLYRSURSLRGHODQDWXUDOH]DKXPDQD
OD´SURSHQVLyQQDWXUDODOFDPELRµ1yWHVHTXHDTXtODSDODEUD´FDPELRµGHEHVHULQWHU
5HWRPHPRVHOKLORDUJXPHQWDOODQXHYDpSRFDKLVWyULFD ODVRFLHGDGFLYLOL]DGD VH SUHWDGD FRPR XQ DFWR YROXQWDULR GH LQWHUFDPELR GH XQD FRVD SRU RWUD HV GHFLU FRPR
FDUDFWHUL]DSRUXQQRWRULRLQFUHPHQWRHQODSURGXFFLyQHVWHFUHFLPLHQWRVHGHULYDGHO XQ DFWR GH WUXHTXH GH PHUFDQFtDV HQWUH LQGLYLGXRV R PiV VHQFLOODPHQWH FRPR XQ
DXPHQWRGHODSURGXFWLYLGDGGHOWUDEDMR/DFDXVDGHHVWH~OWLPRGHEHEXVFDUVHVHJ~Q DFWRGHFRPSUDYHQWDFRQRVLQLQWHUYHQFLyQGHOGLQHUR
6PLWKHQODSURIXQGL]DFLyQGHODGLYLVLyQGHOWUDEDMR GHDPERVWLSRVVRFLDO\WpFQLFD  'HHVWDPDQHUD6PLWKQRHVWiKDFLHQGRRWUDFRVDTXHVRVWHQHUTXHHOLQWHUFDPELR
&RQ HVWRV KDOOD]JRV HQ VX KDEHU GHVGH XQ SXQWR GH YLVWD DQDOtWLFR 6PLWK QR SXHGH GHPHUFDQFtDV VH RULJLQD HQ HO LQVWLQWR QDWXUDO GHO KRPEUH
FRQWHQWDUVHD~QFRQHOUHVXOWDGRREWHQLGR<QRORKDFHSXHVFRUUHVSRQGHSUHJXQWDUVH $QWHVGHH[DPLQDUODSUXHEDTXHRIUHFH6PLWKSDUDUHVSDOGDUVXDUULHVJDGDKLSyWH
FXiO HV OD FDXVD TXH D VX YH] RULJLQy OD GLYLVLyQ GHO WUDEDMR SUREOHPD DO TXH 6PLWK VLVHVGHFLUFyPRVHODVDUUHJODSDUD´GHPRVWUDUµTXHHOLQWHUFDPELRGHPHUFDQFtDVHV
GHGLFDHOFDStWXORVHJXQGRWLWXODGR´'HOSULQFLSLRTXHPRWLYDODGLYLVLyQGHOWUDEDMRµ XQD SURSHQVLyQ QDWXUDO HV FRQYHQLHQWH HYDOXDU OD UHSHUFXVLyQ TXH HVWD DILUPDFLyQ
3RU PiV FRQIXVLRQHV TXH SXHGDQ GHWHFWDUVH DO DQDOL]DU PLQXFLRVDPHQWH OD DUJX WLHQHVREUHHOSURSyVLWRTXHOHDWULEXLPRVLQLFLDOPHQWHDODE~VTXHGDGH6PLWKHQORV
PHQWDFLyQ GH 6PLWK ²DOJXQDV GH HOODV VHUiQ PHQFLRQDGDV D FRQWLQXDFLyQ² XQR GH WUHVFDStWXORVLQLFLDOHVGH/DULTXH]DDVDEHUVXLQWHQWRGHLGHQWLILFDUFXiOHVOD´FDXVD
ORVLQGXGDEOHVPpULWRVGHVXWUDEDMRUDGLFDHQVXLQWHQWRGHHVWDEOHFHUXQDFRQH[LyQ SULPHUDµ GHO LQFUHPHQWR LQXVLWDGR HQ OD SURGXFFLyQ TXH WLHQH OXJDU FRQ HO DGYHQL
´FDXVDOµ HQWUH OD GLYLVLyQ GHO WUDEDMR \ HO LQWHUFDPELR 1XHYDPHQWH DTXt 6PLWK GHV PLHQWR GHO FDSLWDOLVPR
FXEUHXQSUREOHPDHFRQyPLFRPHGXODUVLELHQFRPRYHUHPRVWURSLH]DIURQWDOPHQWH 'HVDIRUWXQDGDPHQWH DO VRVWHQHU HVWD KLSyWHVLV 6PLWK KD PDORJUDGR HVWH LQWHQWR
FRQODHVSLQRVDFXHVWLyQGHORULJHQGHODVOH\HV\ODVFDWHJRUtDVHFRQyPLFDVPRGHUQDV 6L VH SURSRQtD H[SOLFDU FXiO HUD OD QRWD GLVWLQWLYD GHO FDSLWDOLVPR VX LQYHVWLJDFLyQ
DODTXH\DQRVUHIHULPRVHQOD,QWURGXFFLyQGHHVWDV/HFFLRQHV GHVHPERFy HQ TXH VX RFXOWR JHUPHQ QR HV RWUR TXH OD SURSLD QDWXUDOH]D KXPDQD 'H
¢&XiOHVODFDXVDGHODGLYLVLyQGHOWUDEDMR"6PLWKFRQWHVWDFRQHOVLJXLHQWHSiUUD HVWD IRUPD SDUDGyMLFDPHQWH XQD GHWHUPLQDGD IRUPD KLVWyULFD SDUHFH HVWDU H[SOLFDGD
IRDEULHQGRDVtXQQXHYRFDStWXORHQODKLVWRULDGHOSHQVDPLHQWRHFRQyPLFR SRUXQUDVJRLQVWLQWLYRGHOKRPEUH
/DFDGHQDFDXVDOTXHKHPRVUHFRQVWUXLGRWLHQHWUHVSDVRVODSURSHQVLyQQDWXUDO
(VWDGLYLVLyQGHOWUDEDMRTXHWDQWDVYHQWDMDVUHSRUWDQRHVHQVXRULJHQHIHFWR DOFDPELRHVODFDXVDGHODGLYLVLyQGHOWUDEDMRODGLYLVLyQGHOWUDEDMRHVODFDXVDGHO
GH OD VDELGXUtD KXPDQD TXH SUHYp \ VH SURSRQH DOFDQ]DU DTXHOOD JHQHUDO RSX
LQFUHPHQWRGHODSURGXFWLYLGDGHOLQFUHPHQWRGHODSURGXFWLYLGDGVHWUDGXFHHQHO
OHQFLDTXHGHpOVHGHULYD(VODFRQVHFXHQFLDJUDGXDOQHFHVDULDDXQTXHOHQWD
DXPHQWR GH OD SURGXFFLyQ FDUDFWHUtVWLFR GHO FDSLWDOLVPR 3HUR HQ EDVH D HVWD UHFRQV
GHXQDFLHUWDSURSHQVLyQGHODQDWXUDOH]DKXPDQDTXHQRDVSLUDDXQDXWLOLGDG
WUXFFLyQ ¢FyPR SXHGH H[SOLFDUVH HQWRQFHV TXH VyOR HQ GHWHUPLQDGR PRPHQWR ²PiV
WDQ JUDQGH OD SURSHQVLyQ D SHUPXWDU FDPELDU \ QHJRFLDU XQD FRVD SRU RWUD
SUHFLVDPHQWHGXUDQWHVLJOR;9,,,²VHDOFDQFHSOHQRGHVDUUROORGHODSURGXFWLYLGDGGHO
6PLWK>@ 
WUDEDMR FXDQGR VHJ~Q OD H[SOLFDFLyQ GH 6PLWK OD VHPLOOD GH HVWH WDQ LPSRUWDQWH \
(VUHFRPHQGDEOHDQDOL]DUHVWHEUHYHSDVDMHFRQHOPD\RUGHORVFXLGDGRV/DSULPH
UD SDUWH FRQWLHQH XQD LQPHMRUDEOH LOXVWUDFLyQ GHO WLSR GH UHVSXHVWDV TXH EXVFD 6PLWK *C[SWGTGEQPQEGTSWGNCRCNCDTCŐKPVGTECODKQőGUWPVCPVQCODKIWCRWGUGPGNGZVTGOQVQFCQRGTCEKÎP
FDGDYH]TXHVHHQFXHQWUDFRQXQIHQyPHQRDOTXHFRQVLGHUDQRYHGRVR5HWRPDQGROR SWGKORNKSWGGNVT¶PUKVQFGWPRTQFWEVQFGUFGNCUOCPQUFGWPKPFKXKFWQCNCUFGQVTQCWPUKPSWGOGFKGWPC
EQPVTCRCTVKFCENCTCRQFTÈCEQPUKFGTCTUGEQOQWPŐKPVGTECODKQőGSWKRCTCDNGGPUWGUGPEKCCNKPVGTECODKQFG
TXH\DVHGLMRYHPRVTXHODGLYLVLyQGHOWUDEDMR²IXHQWHGHODVRPEURVRLQFUHPHQWRGH OGTECPEÈCU#UÈRQFTÈCFGEKTUGRQTGLGORNQSWGEWCPFQWPCOKIQNGGPVTGICCQVTQWPTGICNQUGGUV¶NNGXCPFQC
OD ULTXH]D UHJLVWUDGR D ILQHV GHO VLJOR ;9,,,² QR IXH FODUR HVWi LPSOHPHQWDGD SRU ORV ECDQKORNÈEKVCOGPVGWPKPVGTECODKQSWGGPPCFCFKHKGTGFGWPCEVQFGEQORTCXGPVC2GTQPQGUCUÈ'ZKUVGPEQOQ
KRPEUHV REHGHFLHQGR D XQ GLFWDGR GLYLQR 7DPSRFR HVWXYR RULJLQDGD VRVWLHQH 6PLWK UGXGHQTOCUŐPQOGTECPVKNGUőFGKPVGTECODKQ'PVQFCÃRQECJKUVÎTKECRQTHWGT\CVWXQSWGKPUVCWTCTUGCNIÕPOQFQ
FGEKTEWNCEKÎPUQEKCNFGNQURTQFWEVQU
[CSWGNCRTQFWEEKÎPJWOCPCPQUGTGCNK\CFGHQTOCKPFKXKFWCNUKPQUQEKCN 
HQ XQD UHVROXFLyQ DGRSWDGD FRQFLHQWHPHQWH SRU OD VRFLHGDG R SRU HO (VWDGR HQFDPL 0QQDUVCPVGGUVQPQKORNKECSWGUKGORTGJC[CRTGFQOKPCFQGNKPVGTECODKQFGOGTECPEÈCU'UVCFKHGTGPEKCRWGFG
QDGD D UHVROYHU XQ LQFRQYHQLHQWH R D SURGXFLU XQ HIHFWR EHQHILFLRVR 6H WUDWD SRU CRTGEKCTUGCVTCXÃUFGNVTCDCLQFGCWVQTGUEQOQ//CWUUGSWKGPCNGUVWFKCTFKXGTUCUUQEKGFCFGUPQOGTECPVKNGU
FRQVLJXLHQWHGHXQIHQyPHQRHVWULFWDPHQWHKXPDQR\QRREVWDQWHGLILHUHGHODVOH\HV FGUFGWPRWPVQFGXKUVCCPVTQRQNÎIKEQFKUVKPIWKÎEQPRTGEKUKÎPGNKPVGTECODKQFGOGTECPEÈCUFGNNNCOCFQŐKPVGT
ECODKQFQP¶VKEQő
%HT.GXÈP 5OKVJUKPGODCTIQUQUVKGPGSWGGZKUVGWPKPUVKPVQSWGKORWNUCCNQUJQODTGU
TXH VRQ GLFWDGDV GLFWDGDV SRU OD DXWRULGDG CKPVGTECODKCTUWURTQFWEVQUEQOQOGTECPEÈCU
 .GEEKÎP#FCO5OKVJ[GNPCEKOKGPVQFGNCGEQPQOÈCRQNÈVKECEN¶UKEC #ZGN-KEKNNQH 

V~ELWR FDPELR VH HQFRQWUDED VLHPSUH SUHVHQWH HQ HO ´LQVWLQWR QDWXUDOµ HQ OD LQIRU VRQ SURGXFWR GH OD WUDQVPLVLyQ VRFLDO VLQR TXH VH DVRFLDQ H[FOXVLYDPHQWH D XQD
PDFLyQ JHQpWLFD GHO KRPEUH" /D ~QLFD UHVSXHVWD TXH 6PLWK RIUHFH SDUD WDQ SUR GHWHUPLQDGD HWDSD KLVWyULFD
ORQJDGD ´GHPRUDµ HQ OD SOHQD H[SUHVLyQ GH HVWD SUHVXQWD FXDOLGDG QDWXUDO KXPD 3HUR FRPR VH YH GHPRVWUDU TXH FLHUWD FRQGXFWD SDUWLFXODU HV LQVWLQWLYD QR HV
QD ²VX LQVWLQWR D LQWHUFDPELDU² VH OLPLWD D XQD GXGRVD UHIHUHQFLD WHPSRUDO TXH VLPSOH \D TXH SDUD FRQVHJXLUOR KD\ TXH SUREDU QR VyOR TXH HV XQ UDVJR LQQDWR VLQR
DWULEX\H D HVWD SURSHQVLyQ XQ GHVSOLHJXH ´JUDGXDO DXQTXH OHQWRµ ²PX\ SHUR PX\ DGHPiV TXH HVD PLVPD FRQGXFWD H[LVWLy YLVLEOHPHQWH R HQ SRWHQFLD HQ WRGD pSRFD
OHQWR GHEHUtDPRV DFRWDU KLVWyULFD\TXHVHJXLUiVLHQGRDVtSRUVLHPSUH¢&XiOHVHOUHFXUVRTXHXWLOL]D6PLWKSDUD
3HUR VREUH WRGR QR GHEHPRV SHUGHU GH YLVWD OD GHFHSFLRQDQWH FRQFOXVLyQ HQ OD MXVWLILFDU VX DILUPDFLyQ" 9DOH OD SHQD GHWHQHUVH HQ VX H[SOLFDFLyQ FRQ HO SURSyVLWR GH
TXHGHVHPERFDWRGRHOFDPLQRUHFRUULGRDOVRVWHQHUTXHHOLQWHUFDPELRGHPHUFDQFtDV UHDOL]DU XQD FUtWLFD IXQGDGD GH VXV FRQFOXVLRQHV
HVXQDWULEXWRGHODQDWXUDOH]DKXPDQD6PLWKHQUHDOLGDGHQOXJDUGHDYDQ]DUHQOD 3DUDMXVWLILFDUTXHHOLQWHUFDPELR ODFRPSUDYHQWD HVXQDSURSHQVLyQQDWXUDOKX
H[SOLFDFLyQ DFHUFD GHO RULJHQ KLVWyULFR GH ODV WUDQVIRUPDFLRQHV TXH REVHUYD HQ OD ´VR PDQD6PLWKDFODUD²SULPHUDPHQWH²TXHQRVHSURSRQHGLVFHUQLUVLVHWUDWDGH´XQRGH
FLHGDGFLYLOL]DGDµORTXHFRQVLJXHHVQDWXUDOL]DU\HWHUQL]DUDOUpJLPHQFDSLWDOLVWDTXH HVRVSULQFLSLRVLQQDWRVGHODQDWXUDOH]DKXPDQDGHORVTXHQRSXHGHGDUVHXQDH[SOL
FRPRpOPLVPRGHWHFWDLQFLVLYDPHQWHHVWiFDUDFWHUL]DGRWDQWRSRUHOLQFUHPHQWRHQOD FDFLyQ XOWHULRU R VL FRPR SDUHFH PiV SUREDEOH HV OD FRQVHFXHQFLD GH ODV IDFXOWDGHV
SURGXFFLyQFRPRSRUODXQLYHUVDOL]DFLyQGHOFDPELR6LVHDFHSWDTXHHOLQWHUFDPELRGH GLVFXUVLYDV R GHO OHQJXDMHµ 6PLWK >@    (V GHFLU TXH SDUD 6PLWK HQ OD
PHUFDQFtDV HV XQ LQVWLQWR QDWXUDO LQQDWR GHO KRPEUH GHEH DFHSWDUVH SRU OR PLVPR HVSHFLHKXPDQDHOOHQJXDMHIRUPDSDUWHGHODFDUJDLQVWLQWLYDDOLJXDOTXHHOLQWHUFDP
TXHHOUpJLPHQGHSURGXFFLyQFDSLWDOLVWDTXHJHQHUDOL]DHVHLQWHUFDPELR²\SRUWDQWR ELRDXQTXHSUHILHUHQRH[SHGLUVHDFHUFDGHVLHOVHJXQGRHVWiRQRVXERUGLQDGRDOSULPH
OD GLYLVLyQ GHO WUDEDMR² QR HV PiV TXH OD H[SUHVLyQ PiV DFDEDGD \ SHUIHFWD  GH OD UR 6HD FRPR IXHUH SDUD SUREDU TXH VH WUDWD GH XQ DWULEXWR LQQDWR DSHOD D XQ FXULRVR
QDWXUDOH]D KXPDQD UHFXUVR$ILUPDTXHHOLQWHUFDPELR´>H@VFRP~QDWRGRVORVKRPEUHV\QRVHHQFXHQWUDHQ
3RGUtDGHFLUVHHQWRQFHVTXHODLQYHVWLJDFLyQGH6PLWKFKRFDGHHVWHPRGRFRQVXV RWUDVHVSHFLHVDQLPDOHV>«@1DGLHKDYLVWRWRGDYtDTXHORVSHUURVFDPELHQGHXQDPD
SURSLRVSUHMXLFLRVLGHROyJLFRV\DTXHVLELHQSDUHFHHVWDUEXVFDQGRODFODYHSDUDFRP QHUDGHOLEHUDGD\HTXLWDWLYDXQKXHVRSRURWURµ 6PLWK>@ 
SUHQGHU OD JpQHVLV GHO FDSLWDOLVPR VX GHUURWHUR DFDED FRQYLUWLHQGR D OD VRFLHGDG PHU $XQTXH HV GHILQLWLYDPHQWH LQFXHVWLRQDEOH TXH ORV SHUURV ²QL SRU FDVR RWURV DQL
FDQWLOHQHO~OWLPRSHOGDxRGHXQSURFHVRHYROXWLYR\DSUHILJXUDGRODWHQWHHQHOPDWH PDOHV² QR FRQFXUUHQ DO PHUFDGR FRQ XQ KXHVR HQ VXV SH]XxDV \ TXH QL VLTXLHUD VRQ
ULDO LQVWLQWLYR GH OD HVSHFLH HQ VX $'1 6H WUDWD HQ ILQ GHXQD QDWXUDOL]DFLyQ GH ODV FDSDFHV GH UHDOL]DU XQD VHQFLOOD RSHUDFLyQ GH WUXHTXH ELODWHUDO QR SDUHFH VHU pVWD XQD
IRUPDV VRFLDOHV ²KLVWyULFDV² SURSLDV GHO UpJLPHQ FDSLWDOLVWD IRUPD VDWLVIDFWRULD GH GDU SRU VHQWDGR HO FDUiFWHU QDWXUDO GHO LQWHUFDPELR KXPDQR GH
6PLWKGHGLFDXQODUJRSDVDMHDMXVWLILFDUVXGHVFXEULPLHQWR²HOFDUiFWHULQVWLQ PHUFDQFtDV3DUDSRQHUXQHMHPSORWDQH[WUHPRFRPRWULYLDOSXHGHGHFLUVHTXHFRQOD
WLYRGHOLQWHUFDPELRGHPHUFDQFtDV²'HEHFRQYHQFHUDOOHFWRUGHGRVFRVDVGLVWLQ LQIRUPiWLFDRFXUUHH[DFWDPHQWHORPLVPRQDGLHKDYLVWRDXQRVRRSHUDUXQDFRPSXWD
WDV   TXH OD GLYLVLyQ GHO WUDEDMR HV XQ UHVXOWDGR GHO LQWHUFDPELR \ DGHPiV  GRUD ORV RVRV VRQ GHO WRGR LQFDSDFHV GH KDFHUOR PLHQWUDV TXH ORV KRPEUHV QR VyOR
TXHHOLQWHUFDPELRHVXQDSURSHQVLyQQDWXUDOGHOVHUKXPDQR(PSHFHPRVSRUHVWD WLHQHQ HVD FDSDFLGDG VLQR TXH HQ PXFKRV FDVRV OD HMHUFHQ 1R REVWDQWH HO VLPSOH
~OWLPD FXHVWLyQ /D HVSHFLH KXPDQD FXHQWD KR\ FRQ PXFKDV FDUDFWHUtVWLFDV FDSD KHFKRGHTXHFLHUWDVDFWLYLGDGHVVHDQUHDOL]DGDVSRUORVKRPEUHV\QRSRUORVDQLPDOHV
FLGDGHV \ FXDOLGDGHV HVSHFtILFDV TXH OD GLVWLQJXHQ GH ORV UHVWDQWHV PLHPEURV GHO QR DOFDQ]D SDUD FRQFOXLU TXH WDOHV DFWLYLGDGHV SHUWHQHFHQ D OD QDWXUDOH]D KXPDQD $
UHLQR DQLPDO 6LQ HPEDUJR LGHQWLILFDU FXiOHV GH HOODV VRQ LQQDWDV \ FXiOHV VRQ DG WRGDV OXFHV RSHUDU FRPSXWDGRUDV QR HV XQD SURSHQVLyQ QDWXUDO GHO KRPEUH VLQR XQ
TXLULGDVFRPRUHVXOWDGRGHOGHVDUUROORKLVWyULFRHVGHFLUWUDQVPLWLGDVFXOWXUDOPHQWH SURGXFWR GH VX GHVDUUROOR KLVWyULFR
QR HV XQD HPSUHVD QDGD VHQFLOOD ,QGLVFXWLEOHPHQWH HQ OD ´VRFLHGDG FLYLOL]DGDµ HO 6LQ HPEDUJR 6PLWK SUHWHQGH KDEHU GHPRVWUDGR HO FDUiFWHU LQVWLQWLYR GHO FDPELR
LQWHUFDPELRVHKDJHQHUDOL]DGRSHURGHDKtDVRVWHQHUTXHVHWUDWDGHODPDQLIHVWD GH PHUFDQFtDV FRPSDUDQGR D ORV KRPEUHV TXH VRQ FDSDFHV \ HIHFWLYDPHQWH FDPELDQ
FLyQGHXQLPSXOVRQDWXUDOKD\FRPRELHQVHFRPSUHQGHUiXQDHQRUPHGLVWDQFLD
'H KHFKR SXHGH HVWDEOHFHUVH XQD GLIHUHQFLDFLyQ WHyULFD HQWUH DTXHOORV FRPSRUWD
PLHQWRV TXH VRQ SURSHQVLRQHV R LQVWLQWRV TXH FDGD LQGLYLGXR SRUWD HQ VX FXHUSR 'UVCFKUEWUKÎPGUUWOCOGPVGEQORNGLC'NOQFGTPQRUKEQCP¶NKUKURQTGLGORNQGPNCXGTUKÎPFG5(TGWF
VLQ QHFHVLGDG GH DSUHQGHUORV \ DTXHOORV TXH SURYLHQHQ HQ FDPELR GH VX UHOD FKUVKPIWGGPVTGNCUŐRWNUKQPGUőQŐKPUVKPVQUő[NQUEQORQTVCOKGPVQUQKPENKPCEKQPGUCFSWKTKFCU'NŐEQORNGLQFG
'FKRQőQNCŐRTQJKDKEKÎPFGNKPEGUVQőRQTECUQUQPTCUIQUVTCPUOKVKFQUUQEKCNOGPVGPQUQPŐKPUVKPVKXQUőRGTQCUÈ
FLyQ FRQ RWURV LQGLYLGXRV OD IDPLOLD OD VRFLHGDG  /XHJR HQWUH HVWRV ~OWLPRV [VQFQVCORQEQUQPEQPUKFGTCFQUEQOQRGTVGPGEKGPVGUCWPCFGVGTOKPCFCGVCRCJKUVÎTKECUKPQSWGTKIGPGPVQFCU
SXHGHQ GLVWLQJXLUVH HQWUH DTXHOORV TXH VRQ R KDQ VLGR  LQFXOFDGRV D FDGD LQ NCUÃRQECU#NIWPCUXGTVKGPVGUFGNCŐGVPQNQIÈCőUGJCPGPECTICFQGPOWEJQUECUQUFGFGUOGPVKTGUVGVKRQFG
CHKTOCEKQPGURGTQNQJCPJGEJQUQDTGNCDCUGFGNCQDUGTXCEKÎPFKTGEVCFGUQEKGFCFGUŐRTKOKVKXCUőNQSWGVCORQEQ
GLYLGXR HQ WRGDV ODV HWDSDV KLVWyULFDV \ DTXHOODV RWUDV FRQGXFWDV TXH QR VyOR
GUWPETKVGTKQOW[RTQOGVGFQT
 .GEEKÎP#FCO5OKVJ[GNPCEKOKGPVQFGNCGEQPQOÈCRQNÈVKECEN¶UKEC #ZGN-KEKNNQH 

PHUFDQFtDV´GHXQDPDQHUDGHOLEHUDGD\HTXLWDWLYDµFRQORVDQLPDOHVTXHQRORKDFHQ IRUPDVVRFLDOHVODSURGXFFLyQKXPDQDIXHREMHWRGHLQWHUFDPELRRORTXHHVORPLVPR
6LJXLHQGRHVWDPLVPDYtDFRPHWHXQQXHYRWUDVSLpDOVRVWHQHUTXHHVWDSURSHQVLyQDO TXH OD PHUFDQFtD HQWHQGLGD SRU DKRUD FRPR VLPSOH ELHQ TXH VH LQWHUFDPELD  HV OD
FDPELR VH GHEH D TXH ´HQ FDVL WRGDV ODV RWUDV HVSHFLHV ]RROyJLFDV HO LQGLYLGXR FXDQGR IRUPD QDWXUDO GH OD SURGXFFLyQ KXPDQD 6PLWK VH DSR\D HQ XQ UD]RQDPLHQWR GH HVWH
KDDOFDQ]DGRODPDGXUH]FRQTXLVWDODLQGHSHQGHQFLDQRQHFHVLWDHOFRQFXUVRGHRWUR WLSRODSURGXFFLyQVRFLDOQHFHVLWDVLHPSUHGHOLQWHUFDPELRGHPHUFDQFtDVORVDQLPDOHV
VHU YLYLHQWH 3HUR HO KRPEUH UHFODPD HQ OD PD\RU SDUWH GH ODV FLUFXQVWDQFLDV OD D\XGD QR LQWHUFDPELDQ GH PDQHUD TXH WDPSRFR SURGXFHQ VRFLDOPHQWH OR FXDO HV IDOVR  (O
GHVXVVHPHMDQWHV>«@µ 6PLWK>@ (VWDREVHUYDFLyQHVGHILQLWLYDPHQWH KRPEUH SRU VX SDUWH DO SURGXFLU FROHFWLYDPHQWH SRU QHFHVLGDG SRU LQVWLQWR GHEH
IDOVDVLVHRPLWHHO´FDVLµTXHLQWHUSRQH6PLWK²\SDUDSHRUFRPRVHYHUiHVWiDVRFLD LQWHUFDPELDU VXV SURGXFWRV 3RU WDQWR HO LQWHUFDPELR HV XQD SURSHQVLyQ QDWXUDO GH OD
GDFRQODUDt]GHODFRQIXVLyQGH6PLWK² HVSHFLH KXPDQD
&LHUWDPHQWHORVHVWXGLRVGHOFRPSRUWDPLHQWRGHORVDQLPDOHVKDQDYDQ]DGR\PXFKR &RPR YHUHPRV HVWD ~OWLPD DILUPDFLyQ D OD TXH OOHJD SRU XQ FDPLQR HTXLYRFDGR
GHVGH ORV WLHPSRV GH 6PLWK D SXQWR WDO TXH OD HWRORJtD FRQVLJXLy FRQYHUWLUVH HQ XQD HQWUDUiHQFRQWUDGLFFLyQLQFOXVRFRQVXVSURSLRVKDOOD]JRV3RUHVROXHJRGHFRPSDUDU
UDPD VHSDUDGD GH OD ELRORJtD $Vt \ WRGR LQFOXVR HQ VX pSRFD VH VDEtD QR VyOR TXH DO KRPEUH FRQ RWUDV HVSHFLHV DQLPDOHV 6PLWK UHFXUUH D RWUR PpWRGR WDPELpQ PX\ GL
QXPHURVDV HVSHFLHV RUJDQL]DQ VX UHSURGXFFLyQ GH IRUPD JUHJDULD VLQR TXH DGHPiV IXQGLGR GXUDQWH VLJOR ;9,,, FXDQGR VH GHVHDED LQYHVWLJDU ORV UDVJRV GH QDWXUDOH]D GHO
FXHQWDQ D YHFHV FRQ VRILVWLFDGRV SURFHGLPLHQWRV GH SURGXFFLyQ JUXSDO R ´VRFLDOµ HV KRPEUHTXHFRQVLVWHHQGHVFULELUHOFRPSRUWDPLHQWRGHOKRPEUHSULPLWLYRLQWHQWDQGR
GHFLU OHMRV HVWiQ ORV LQGLYLGXRV GH QXPHURVDV HVSHFLHV DQLPDOHV LQFOXVR DOJXQRV WLSRV DVtLGHQWLILFDUVXVFDUDFWHUHVQDWXUDOHV3RUHVRVRVWLHQHTXHHQXQD´WULEXGHFD]DGRUHV
GHLQVHFWR GHYDOHUVHSRUVtPLVPRVWDOFRPRSDUHFHFUHHU6PLWK3RUHMHPSORFXDQGR RSDVWRUHVµWDPELpQDSDUHFHUiLQVWLQWLYD\IDWDOPHQWHODPHUFDQFtD&RPRVXHOHRFXUULU
XQDPDQDGDGHOHRQHVSHUVLJXHDXQDSUHVDFDGDLQGLYLGXRGHVHPSHxDXQSDSHOGHWHU HVWD ´VRFLHGDG SULPLWLYDµ TXH GHVFULEH 6PLWK QR VH GHVFULEH HQ EDVH D OD REVHUYDFLyQ
PLQDGRHQXQDDFFLyQTXHHVDWRGDVOXFHVFROHFWLYDGHOPLVPRPRGRHOUHVXOWDGR²OD VLQR TXH VH WUDWD XQD FRQVWUXFFLyQ SXUDPHQWH LPDJLQDULD R ´DQDOtWLFDµ  SRU WDQWR
SUHVD²WDPELpQVH´GLVWULEX\HµVRFLDOPHQWHVHJ~QGHWHUPLQDGDVUHJODVLQVWLQWLYDV2WUR KLVWyULFDPHQWH LQH[LVWHQWH R PHMRU GLFKR PtWLFD
WDQWR RFXUUH FRQ ODV IRUPDV GH GHIHQVD GH OD FRQYLYHQFLD \ REYLDPHQWH GH OD UHSUR /XHJRGH´GHPRVWUDUµDWUDYpVGHODVGLIHUHQFLDVFRQORVUHVWDQWHVDQLPDOHVTXHHO
GXFFLyQ3HURODVIDOODVGHODUJXPHQWRQRVHDFDEDQDTXt3DUDSUREDUTXHHOLQWHUFDP KRPEUH SRU QDWXUDOH]D LQWHUFDPELD 6PLWK SDVD D GHVFULELU HO IXQFLRQDPLHQWR GH XQD
ELRHVXQDDFWLYLGDGH[FOXVLYDPHQWHKXPDQD²ORFXDOWDPSRFRGHPXHVWUDTXHVHDXQD VXSXHVWDVRFLHGDGSULPLWLYDSDUDEXVFDUODFRQH[LyQHQWUHODSURSHQVLyQDOFDPELR\OD
DFFLyQLQVWLQWLYD²6PLWKYDWRGDYtDPiVOHMRVDOVRVWHQHUTXHORVDQLPDOHVQRSURGXFHQ GLYLVLyQGHOWUDEDMR6RVWLHQHHQWRQFHVTXHHQXQDVRFLHGDGGHHVWHWLSREDVWDFRQTXH
HQFRQMXQWRPLHQWUDVHOKRPEUHVtORKDFH\SRUORWDQWRLQWHUFDPELDHOSURGXFWRGHVX DOJ~QPLHPEURVHGHVWDTXHSRUVX´SUHVWH]D\KDELOLGDGµHQXQGHWHUPLQDGRRILFLRSDUD
WUDEDMR (VWD HTXLYRFDFLyQ OR FRQGXFH D XQ HUURU PXFKR PiV SURIXQGR DO QHJDU D ORV TXHpOPLVPRUHFRQR]FDODVYHQWDMDVTXHSXHGHREWHQHUDOHVSHFLDOL]DUVHH[FOXVLYDPHQ
DQLPDOHV OD FDSDFLGDG GH SURGXFLU FROHFWLYDPHQWH IDOVR  GHELGR D TXH VRQ LQFDSDFHV WHHQHVDSURGXFFLyQGDQGROXJDUDVtDXQDSULPLWLYDIRUPDGHODGLYLVLyQGHOWUDEDMR
GHLQWHUFDPELDUVXVSURGXFWRVFRPRPHUFDQFtDV YHUGDGHUR VHYHREOLJDGRWDPELpQD 6XUJH DTXt XQD GLILFXOWDG SDUD TXH HVWD PRGDOLGDG GH OD GLYLVLyQ GHO WUDEDMR SXHGD
QHJDU DO KRPEUH OD SRVLELOLGDG GH SURGXFLU GH IRUPD VRFLDO VLQ OD QHFHVLGDG GH FRQYHUWLU SRQHUVH HQ SUiFWLFD GHEH HVWDU SUHVHQWH WDPELpQ OD SRVLELOLGDG GH LQWHUFDPELDU ORV
VXVSURGXFWRVHQPHUFDQFtDV(VWH~OWLPRHVODEyQGHVXUD]RQDPLHQWRHTXLYRFDGRSDUHFH SURGXFWRVSXHVGHRWURPRGRHOVXMHWRTXHGHFLGDHVSHFLDOL]DUVHVHYHUiSULYDGRGHODV
VHUODUDt]GHVXFDUDFWHUL]DFLyQGHOLQWHUFDPELRFRPRXQLQVWLQWRQDWXUDOGHOKRPEUH UHVWDQWHV FRVDV QHFHVDULDV \ FRQYHQLHQWHV SDUD VX YLGD TXH GHMDUi GH SURGXFLU SRU VX
(QORVUHJtPHQHVGHSURGXFFLyQSUHYLRVDOFDSLWDOLVPRODPHUFDQFtDGHVHPSHxDED FXHQWD(VSRUHVRTXH6PLWKDILUPDTXH´ODFHUWLGXPEUHGHSRGHUFDPELDUHOH[FHVRGHO
XQSDSHOPiVRPHQRVUHVWULQJLGRVLQDOFDQ]DUQXQFDHOFDUiFWHUXQLYHUVDOGHOTXHVyOR SURGXFWR GH VX SURSLR WUDEDMR GHVSXpV GH VDWLVIHFKDV VXV QHFHVLGDGHV SRU SDUWH GHO
JR]DHQHOUpJLPHQFDSLWDOLVWD%DVWDFRQLPDJLQDU²DXQGHIRUPDLPSUHFLVD²XQDHFR SURGXFWR DMHQR TXH QHFHVLWD LQGXFH DO KRPEUH D GHGLFDUVH D XQD VROD RFXSDFLyQ
QRPtD UXUDO FRPR OD TXH SUHGRPLQDED GXUDQWH OD pSRFD IHXGDO GRQGH OD SHTXHxD FXOWLYDQGR \ SHUIHFFLRQDQGR HO WDOHQWR R HO LQJHQLR TXH SRVHD SDUD FLHUWD HVSHFLH GH
FRPXQLGDGSURGXFtDODPD\RUSDUWHGHORVELHQHVTXHQHFHVLWDEDSDUDVXSURSLDUHSURGXF ODERUHVµ 6PLWK>@VXEU$. 
FLyQ\VyORGHEtDFRQFXUULUHVSRUiGLFDPHQWHDODVOODPDGDVIHULDVPHGLHYDOHVSDUDFRPSUHQ (OUD]RQDPLHQWRSDUHFHVHUDKRUDHOVLJXLHQWHGDGRTXHHOLQWHUFDPELRHVLQVWLQWL
GHU TXH HV SRVLEOH SURGXFLU \ GLVWULEXLU HO SURGXFWR VRFLDO VLQ KDFHUOR²SULQFLSDOPHQWH² SRU YR\QDWXUDOORVKRPEUHVWLHQHQFHUWH]DGHTXHHQFDVRGHGHGLFDUVHDODSURGXFFLyQ
PHGLRGHOPHUFDGR3HUR6PLWKFRQYHQFLGRGHTXHWRGDODKLVWRULDKXPDQDHVHQUHDOLGDG
OD KLVWRULD GHO LQWHUFDPELR GH PHUFDQFtDV SDUHFH QHJDU HVWH KHFKR ;CGPGNUKINQ:+:CNIWPQUŐGVPÎNQIQUőFGUETKDKGTQPEQPFGVCNNGNCUEQUVWODTGUFGNQURWGDNQUŐRTKOKVK
$TXtVHHQFXHQWUDHOQ~FOHRGHOSUREOHPDSDUDQDWXUDOL]DUDODPHUFDQFtD6PLWK XQUő/¶UCFGNCPVGFWTCPVGGNUKINQ::NCCPVTQRQNQIÈCEWNVWTCNGPNCVTCFKEKÎPFG$QCU/CNKPQYUM[.ÃX[5VTCWUU
GVEXKUKVÎUQEKGFCFGUSWGJCDÈCPSWGFCFQHWGTCFGNECORQFGGZRCPUKÎPFGNECRKVCNKUOQCWPSWGFGURQLCFC[CFGN
VHYHREOLJDGRDIDOVHDUODKLVWRULD(QHIHFWRVHYHIRU]DGRDVRVWHQHUTXHHQWRGDVODV KORQUKDNG[RTGLWKEKQUQQDLGVKXQFGFGUETKDKTCNJQODTGGPŐGUVCFQFGPCVWTCNG\Cő
 .GEEKÎP#FCO5OKVJ[GNPCEKOKGPVQFGNCGEQPQOÈCRQNÈVKECEN¶UKEC #ZGN-KEKNNQH 

GH XQ VROR ELHQ SRGUiQ REWHQHU HO UHVWR GH ORV SURGXFWRV GHO WUDEDMR UHFXUULHQGR D ORV SURFXUDUVHSRUVXFXHQWDODVFRVDVQHFHVDULDV\FRQYHQLHQWHVSDUDODYLGD7RGRVKXELHUDQ
GHPiV PLHPEURV GH OD VRFLHGDG \D TXH WRGRV KRPEUHV HVWDUiQ LJXDOPHQWH SUHGLV WHQLGR ODV PLVPDV REOLJDFLRQHV TXH FXPSOLU H LGpQWLFDV REUDV TXH UHDOL]DU \ QR KXELHUD
SXHVWRV SDUD HO LQWHUFDPELR \ SRU WDQWR REUDUiQ GHO PLVPR PRGR (V LQWHUHVDQWH KDELGRDTXHOODGLIHUHQFLDGHHPSOHRVTXHSURSLFLDH[FOXVLYDPHQWHODDQWHGLFKDYDULHGDG
DTXt²UHWRPDQGRHOSUREOHPDGHORULJHQGHODVOH\HVHFRQyPLFDV²REVHUYDUFyPR6PLWK GHWDOHQWRVµ 6PLWK>@ 
FRPELQDXQDH[SOLFDFLyQIXQGDGDHQHOSUHVXQWRLQVWLQWRQDWXUDOGHOKRPEUHFRQRWUD 3RU ~OWLPR 6PLWK RIUHFH XQD ~OWLPD SUXHED GH OD YDOLGH] GH HVWD FDGHQD OyJLFD
TXH UHSRVD HQ OD UDFLRQDOLGDG ²HQWHQGLGD FRPR FRQYHQLHQFLD² GHO LQGLYLGXR DPERV HQWUHDQLPDOHVFX\RVWDOHQWRVGLILHUHQQRWRULDPHQWH XQJDOJR\XQSDVWRUDOHPiQSRU
HOHPHQWRVVHLPSOLFDQPXWXDPHQWHSXHVHOKRPEUH´WLHQGHµQDWXUDOPHQWHDOFDPELR\ HMHPSOR QRVHSURGXFHODGLYLVLyQGHOWUDEDMRGHELGRDTXHQRKD\SURSHQVLyQQDWXUDO
HV HVWD LQFOLQDFLyQ OD TXH OH SURSRUFLRQD XQ HOHPHQWR GH ´FHUWH]Dµ FRQFLHQWH TXH OR D FDPELDU 3RU HVR PLHQWUDV ORV DQLPDOHV QR REWLHQHQ YHQWDMD DOJXQD GH HVD YDULHGDG
OOHYD HIHFWLYDPHQWH D HVSHFLDOL]DUVH \ SURIXQGL]DU DVt HO LQWHUFDPELR GH GRWHV HQWUH ORV KRPEUHV ´ORV WDOHQWRV PiV GLVSDUHV VH FDUDFWHUL]DQ SRU VX PXWXD
'HPDQHUDTXHODH[SOLFDFLyQGH6PLWKFRORFDDOLQWHUFDPELRFRPRSUHPLVDRFDXVD XWLOLGDG \D TXH ORV UHVSHFWLYRV SURGXFWRV GH VXV DSWLWXGHV VH DSRUWDQ D XQ IRQGR FR
\DODGLYLVLyQGHOWUDEDMRFRPRVXHIHFWRRFRQVHFXHQFLD6LQHPEDUJRQRUHVXOWDGLItFLO P~Q HQ YLUWXG GH HVWD GLVSRVLFLyQ JHQHUDO SDUD HO FDPELR OD SHUPXWD R HO WUXHTXH \
REMHWDU HO RUGHQ GH FDXVDOLGDG TXH SURSRQH SXHV QR HV PHQRV FLHUWR TXH SDUD TXH VH WDO FLUFXQVWDQFLD SHUPLWH D FDGD XQR GH ORV FRPSUDU OD SDUWH TXH QHFHVLWDQ GH OD SUR
UHDOLFH HO LQWHUFDPELR KDFH IDOWD TXH ORV KRPEUHV VH KD\DQ HVSHFLDOL]DGR ´DQWHVµ HQ VXV GXFFLyQDMHQDµ 6PLWK>@ 
UHVSHFWLYDVSURGXFFLRQHVSXHVGHRWURPRGRWRGRVORVLQGLYLGXRVSURGXFLUtDQSDUDDEDV +HPRV PRVWUDGR VREUDGDPHQWH TXH HVWH UD]RQDPLHQWR DVt FRPR ODV VXSXHVWDV
WHFHU WRGDV VXV QHFHVLGDGHV VLJXLHQGR HO PRGHOR TXH 6PLWK FUHH LGHQWLILFDU HQ HO SUXHEDV TXH SURSRUFLRQD 6PLWK VRQ PX\ SRFR FRQYLQFHQWHV QR HV FLHUWR TXH ORV
FRPSRUWDPLHQWRDQLPDO \QXQFDVHYHUtDQHPSXMDGRVKDFLDHOFDPELR'HPDQHUD DQLPDOHV SURGX]FDQ VLHPSUH GH IRUPD LQGLYLGXDO \ DLVODGD \ WDPSRFR OR HV TXH HO
TXHDVtFRPRSXHGHGHFLUVHTXHHOLQWHUFDPELRHVODFDXVD\ODGLYLVLyQGHOWUDEDMR KRPEUH FX\D SURGXFFLyQ HV VRFLDO KD\D UHFXUULGR VLHPSUH DO LQWHUFDPELR GH PHU
VX HIHFWR WDPELpQ SRGUtD DUJXPHQWDUVH TXH H[LVWH XQD UHODFLyQ FDXVDO LQYHUVD \ FDQFtDV 7DPSRFR HV YHUGDG SRU FRQVLJXLHQWH TXH WRGD IRUPD GH OD GLYLVLyQ GHO
DILUPDU TXH HV OD GLYLVLyQ GHO WUDEDMR OD TXH HPSXMD D ORV KRPEUHV D LQWHUFDPELDU WUDEDMR WHQJD FRPR FRQGLFLyQ SDUD VX H[LVWHQFLD HO LQWHUFDPELR GH PHUFDQFtDV 6L
VXV SURGXFWRV HQWUH Vt 'H HVWD PDQHUD OD HVSHFLDOL]DFLyQ TXH PRWLYD OD GLYLVLyQ ELHQ HQ OD VRFLHGDG FDSLWDOLVWD OD DPSOLDFLyQ \ SURIXQGL]DFLyQ GH OD GLYLVLyQ GHO WUD
GHO WUDEDMR VHUtD OR QDWXUDO \ HO LQWHUFDPELR VX UHVXOWDGR < WDO HVSHFLDOL]DFLyQ RUL EDMR YLHQH GH OD PDQR GH OD H[WHQVLyQ GHO PHUFDGR QDGD VH JDQD FRQ DVRFLDU
JLQDULD VH GHULYDUtD GH OD GLYHUVLGDG GH FDSDFLGDGHV \ KDELOLGDGHV (VWD OtQHD FDXVDOPHQWH DPERV IHQyPHQRV SDUD OXHJR FRQYHUWLU DO LQWHUFDPELR HQ XQ LQVWLQWR
DUJXPHQWDOYDHQFRQWUDGHODSRVLFLyQGH6PLWKTXLHQLPSOtFLWDPHQWHODUHIXWDDO KXPDQR\SRU~OWLPRVRVWHQHUTXHVXFRQVHFXHQFLDHVODPRGHUQDGLYLVLyQGHOWUDED
VRVWHQHU QR VyOR TXH OD FHUWH]D GH FDGD LQGLYLGXR PRWLYD VX GHFLVLyQ GH HVSHFLDOL MR3RUHOFRQWUDULRHVIRU]RVRDFHSWDUTXHODPHUFDQFtDQRHVGHQLQJ~QPRGRXQDIRUPD
]DUVHVLQRWDPELpQTXHOD´GLIHUHQFLDGHWDOHQWRVQDWXUDOHVHQKRPEUHVGLYHUVRVQR QDWXUDO 6LHQGR DVt TXHGD SHQGLHQWH XQD H[SOLFDFLyQ DFHUFD GHO RULJHQ GH OD PHU
HVWDQJUDQGHFRPRYXOJDUPHQWHVHFUHH\ODJUDQYDULHGDGGHWDOHQWRVTXHSDUHFH FDQFtD TXH 6PLWK QR HVWi HQ FRQGLFLRQHV GH SURSRUFLRQDU
GLVWLQJXLU D ORV KRPEUHV GH GLIHUHQWHV SURIHVLRQHV FXDQGR OODJDQ D OD PDGXUH] HV 3RU~OWLPR\DTXHFRQHOSURSyVLWRGHH[DPLQDUODVLGHDVGH6PLWKVREUHHORULJHQ
ODV PiV GH ODV YHFHV HIHFWR \ QR FDXVD GH OD GLYLVLyQ GHO WUDEDMR /DV GLIHUHQFLDV GHO FDSLWDOLVPR QRV KHPRV YLVWR REOLJDGRV UHYLVDU VXV SXQWRV GH YLVWD DFHUFD GH ORV
PiV GLVSDUHV GH FDUDFWHUHV HQWUH XQ ILOyVRIR \ XQ PR]R GH FXHUGD SRQJDPRV SRU UDVJRVLQVWLQWLYRVGHOKRPEUHFRQYLHQHDSURYHFKDUORGLFKRSDUDGLVFXWLUVL6PLWKUHDO
HMHPSOR QR SURFHGHQ WDQWR DO SDUHFHU GH OD QDWXUDOH]D FRPR GHO KiELWR OD FRV PHQWH DILUPD FRPR VRVWLHQHQ QXPHURVRV DXWRUHV TXH HO HJRtVPR HV XQD FXDOLGDG LQ
WXPEUHRODHGXFDFLyQµ 6PLWK>@  WUtQVHFDGHODQDWXUDOH]DKXPDQD(QHIHFWRVHJ~QXQDLQWHUSUHWDFLyQPiVTXHH[WHQ
(VWDSRVLFLyQGH6PLWK²VXPDPHQWH´SURJUHVLVWDµSRURWUDSDUWH\DTXHORVKRP GLGDHQ/DULTXH]DVHDILUPDTXHHOHJRtVPRHVXQDWULEXWRLQQDWRGHOKRPEUH²FRQOR
EUHV VHUtDQ LJXDOHV HQ OD FXQD \ ODV GLIHUHQFLDV HQWUH HOORV SURYHQGUtDQ GH VXV GLVWLQWDV TXH6PLWKYHQGUtDDRSRQHUVHDVtDDTXHOORVDXWRUHVTXHSRVWXODQDODOWUXLVPRODJHQH
FRQGLFLRQHV IDPLOLDUHV HFRQyPLFDV FXOWXUDOHV² OR OOHYD D DILUPDU TXH HQ UHDOLGDG OD URVLGDG R OD VROLGDULGDG FRPR OR GLVWLQWLYR GH OD QDWXUDOH]D KXPDQD² (Q HO FDStWXOR
SURSHQVLyQDFDPELDUSURGXFHODGLYLVLyQGHOWUDEDMR\HVWD~OWLPDDVXYH]SURYRFDOD VHJXQGR VH HQFXHQWUD XQD UHIHUHQFLD DO FRPSRUWDPLHQWR HJRtVWD DXQTXH OXHJR GHO
GLIHUHQFLDFLyQGHODVFDSDFLGDGHV6HDJUHJDDVtXQHVODEyQPiVHQVXMXVWLILFDFLyQGHO DQiOLVLV SUHFHGHQWH WDO FRPHQWDULR TXHGD XELFDGR HQ XQ OXJDU FRPSOHWDPHQWH GLVWLQWR
LQWHUFDPELRFRPRXQDWULEXWRQDWXUDOORTXHOROOHYDDFRQFOXLUTXH´VLQODLQFOLQDFLyQ
DOFDPELRDODSHUPXWD\DODYHQWDFDGDXQRGHORVVHUHVKXPDQRVKXELHUDWHQLGRTXH
0WGXCOGPVGRCUCRQTCNVQSWGEKGTVCUGURGEKGUCPKOCNGURQUGGPKPFKXKFWQUEQPECRCEKFCFGUDKGPFKHGTGP
EKCFCUNQSWGUGTGHNGLCGPWPCHÃTTGCŐFKXKUKÎPFGNVTCDCLQő6CODKÃPCNIWPCUENCUGUFGKPUGEVQUEQOQNCJQTOKICQ
2CTCWPCFKUEWUKÎPCEGTECFGNCŐEKTEWNCTKFCFőFGGUVCGZRNKECEKÎPXGT5VCTQUVC
  NCCDGLCUQPGLGORNQUPQVCDNGUFGNCŐFKXKUKÎPFGNVTCDCLQőGPECOKPCFCCWPCRTQFWEEKÎPEQNGEVKXC
 .GEEKÎP#FCO5OKVJ[GNPCEKOKGPVQFGNCGEQPQOÈCRQNÈVKECEN¶UKEC #ZGN-KEKNNQH 

DO KDELWXDO 6LQWpWLFDPHQWH SDUD VHU ILHOHV DO WH[WR SXHGH GHFLUVH TXH VHJ~Q 6PLWK GDQDWDGDVGLUHFWDRLQGLUHFWDPHQWHDODQDWXUDOH]DKXPDQDHOLQWHUFDPELRHOFRP
HOKRPEUHHVSRUQDWXUDOH]D´FDPELDGRUµSHURQRHVSRUQDWXUDOH]D´HJRtVWDµ(O´HJRtV SRUWDPLHQWR HJRtVWD OD SURSLHGDG SULYDGD OD PHUFDQFtD OD GLYLVLyQ GHO WUDEDMR
PRµ HV GHFLU HO KHFKR GH DFWXDU HQ DUUHJOR D OD SURSLD FRQYHQLHQFLD HV SDUD 6PLWK
XQUHVXOWDGRGHOLQWHUFDPELR\QRVXFDXVD
9HDPRV OR TXH HIHFWLYDPHQWH VRVWLHQH 6PLWK 8QD YH] TXH VH KD JHQHUDOL]DGR HO .CIÃPGUKUFGNECRKVCNKUOQ[NCGZVGPUKÎPFGNOGTECFQ
LQWHUFDPELROD~QLFDDFWLWXGTXHSXHGHDGRSWDUHOLQGLYLGXRHVFRPSRUWDUVHGHIRUPD
HJRtVWD SXHV GDGR TXH HQ OD VRFLHGDG ODV FRVDV QHFHVDULDV SDUD VX YLGD ORV ELHQHV  VH 5HSDVHPRV 6PLWK KDFH UHSRVDU HO VXUJLPLHQWR GH OD VRFLHGDG PRGHUQD HQ XQD
REWLHQHQ D WUDYpV GHO FDPELR QR OH TXHGD RWUR FDPLQR TXH GHGLFDUVH D UHDOL]DU DTXH FDGHQD FDXVDO TXH SRGUtD VLQWHWL]DUVH GH HVWH PRGR ´QDWXUDOH]D KXPDQD ⇒ LQWHUFDP
OODVDFWLYLGDGHVTXHOHSHUPLWHQREWHQHUODPi[LPDFXRWDGHOSURGXFWRVRFLDO'HHVWD ELR ⇒ GLYLVLyQ GHO WUDEDMR ⇒ LQFUHPHQWR GH OD SURGXFWLYLGDG ⇒ LQFUHPHQWR GH OD
IRUPD OD FRQGXFWD HJRtVWD HV WDPELpQ HQ ULJRU XQD FRQVHFXHQFLD GH OD SURSHQVLyQ SURGXFFLyQHQODVRFLHGDGFLYLOL]DGDµ/DRULJLQDOLGDGGHVXDUJXPHQWRHVWDQGHVWDFDEOH
QDWXUDO D FDPELDU \ GH VX UHVXOWDGR QHFHVDULR ²WRGR VHJ~Q 6PLWK² OD GLYLVLyQ GHO FRPRODWHQDFLGDGFRQODTXHLQVLVWHHQVXSURSyVLWRGHFRQYHUWLUDODPHUFDQFtD QDWX
WUDEDMR(QHOPXQGRGHODVPHUFDQFtDVFDGDKRPEUHGHEHFRPSRUWDUVHGHIRUPDHJRtV UDOL]DGD HQHO´PRWRUµGHWRGRHVWHGHVDUUROORKLVWyULFR%DVWDUHFRUGDUTXHSRUHMHP
WD SRU HVWULFWD QHFHVLGDG ´HO KRPEUH UHFODPD HQ OD PD\RU SDUWH GH ODV FLUFXQVWDQFLDV SOR 6PLWK OOHJD D VXERUGLQDU OD DSDULFLyQ GH QXHYRV LQVWUXPHQWRV GH WUDEDMR \ KHUUD
OD D\XGD GH VXV VHPHMDQWHV \ HQ YDQR SXHGH HVSHUDUOD VyOR GH VX EHQHYROHQFLD /D PLHQWDV ORV LQYHQWRV  D OD GLYLVLyQ GHO WUDEDMR TXH SRU XQ ODGR FRPR VH GLMR SDUHFH
FRQVHJXLUi FRQ PD\RU VHJXULGDG LQWHUHVDQGR HO HJRtVPR GH ORV RWURV \ KDFLpQGROHV YHU LQFHQWLYDU OD FUHDWLYLGDG GHO WUDEDMDGRU \ SRU HO RWUR WHUPLQD SRU HVWDEOHFHU XQD RFX
TXH HV YHQWDMRVR SDUD HOORV KDFHU OR TXH OHV SLGHµ 6PLWK >@    &RQWLQ~D SDFLyQ HVSHFLDO OD GH ORV LQYHQWRUHV
OXHJRFRQHOFHOHEpUULPRSDVDMH´1RHVODEHQHYROHQFLDGHOFDUQLFHURGHOFHUYHFHURR
GHOSDQDGHURODTXHQRVSURFXUDHODOLPHQWRVLQRODFRQVLGHUDFLyQGHVXSURSLRLQWHUpV (VWR QR TXLHUH GHFLU VLQ HPEDUJR TXH WRGRV ORV DGHODQWRV HQ OD PDTXLQDULD
1RLQYRFDPRVVXVVHQWLPLHQWRVKXPDQLWDULRVVLQRVXHJRtVPRQLOHVKDEODPRVGHQXHV KD\DQVLGRLQYHQWDGRVSRUTXLHQHVWXYLHURQODRSRUWXQLGDGGHXVDUODV0XFKRV
WUDVQHFHVLGDGHVVLQRGHVXVYHQWDMDVµ 6PLWK>@  GH HVRV SURJUHVRV VH GHEHQ DO LQJHQLR GH ORV IDEULFDQWHV TXH KD FRQYHUWLGR HQ
(O HJRtVPR FRPR VH YH QR HV VLQR XQD FRQVHFXHQFLD GH OD QDWXUDOL]DFLyQ GH OD XQ QHJRFLR SDUWLFXODU OD SURGXFFLyQ GH PDTXLQDULDV \ DOJXQRV RWURV SURFHGHQ
PHUFDQFtDTXHOOHYDDODGLYLVLyQGHOWUDEDMRORTXHSRQHGHUHOLHYHRWURHOHPHQWRTXH GHORVOODPDGRVILOyVRIRVXKRPEUHVGHHVSHFXODFLyQFX\DDFWLYLGDGQRFRQVLVWH
6PLWKFRQVLGHUDHYLGHQWHHOLQWHUFDPELRSUHVXSRQHODSURSLHGDGSULYDGDVREUHHOSURGXFWR HQ KDFHU FRVD DOJXQD VLQR HQ REVHUYDUODV WRGDV \ SRU HVWD UD]yQ VRQ D YHFHV
GHOWUDEDMR$OWRPDUHVWRFRPRXQVXSXHVWRODSURSLHGDGSULYDGDTXHGDWDPELpQFRQ FDSDFHV GH FRPELQDU R FRRUGLQDU ODV SURSLHGDGHV GH ORV REMHWRV PiV GLVSDUHV
YHUWLGD HQ DOJR QDWXUDO \ TXH VXSHUILFLDOPHQWH 6PLWK DWULEX\H DO LQVWLQWR GHO KRPEUH &RQ HO SURJUHVR GH OD VRFLHGDG OD )LORVRItD \ OD HVSHFXODFLyQ VH FRQYLHUWHQ
HQ FRQWUDVWH FRQ HO DQLPDO ´1DGLH KD YLVWR WDPSRFR TXH XQ DQLPDO Gp D HQWHQGHU D FRPR FXDOTXLHU RWUR PLQLVWHULR HQ HO DIiQ \ OD SURIHVLyQ GH FLHUWRV JUXSRV GH
RWURFRQVXVDGHPDQHVRH[SUHVLRQHVJXWXUDOHVHVWRHVPtRRWX\RRHVWR\GLVSXHVWRD FLXGDGDQRV 6PLWK>@ 
FDPELDUORSRUDTXHOORµ 6PLWK>@ ORTXHGLFKRVHDGHSDVRWDPSRFRHV
FLHUWR&XDOTXLHUDTXHKD\DREVHUYDGRDXQSHUURUHxLUIHUR]PHQWHFRQRWURSDUDVDOYD (VWHPRGRGHH[SOLFDUHORULJHQGHOFDSLWDOLVPRFRQWUDVWDWDPELpQFRQXQDLPDJHQ
JXDUGDU VX DOLPHQWR ELHQ VDEUi TXH ORV DQLPDOHV H[SUHVDQ \ GHILHQGHQ GH PDQHUD PX\ GLIXQGLGD TXH LPSOtFLWDPHQWH VXHOH SRQHU HO pQIDVLV HQ OD FDSDFLGDG LQYHQWLYD
FRQWXQGHQWH VXV GHUHFKRV GH ´SURSLHGDGµ /D SURSLHGDG SULYDGD DSDUHFH DVt WDPELpQ GHOKRPEUHSDUDOXHJRVRVWHQHUTXHHOSURJUHVRGHODVRFLHGDGVHIXQGDHQODH[SDQVLyQ
OLJDGDDOLQVWLQWR\FRPRXQDSUHFRQGLFLyQGHOLQWHUFDPELRDXQTXHGHQLQJ~QPRGRVH GH OD SURGXFWLYLGDG GHELGD D OD VXFHVLyQ GH LQYHQWRV 1R HV UDUR HQFRQWUDU DOJXQRV
RIUHFH SUXHED GH TXH OD SURSLHGDG SULYDGD GH ORV PHGLRV GH SURGXFFLyQ R GH ORV SUR UHODWRV VREUH HO RULJHQ GHO FDSLWDOLVPR TXH GHSRVLWDQ WRGD OD FDUJD H[SOLFDWLYD HQ OD
GXFWRV GHO WUDEDMR VHD XQD FRQGLFLyQ TXH VH GHULYD GH OD QDWXUDOH]D KXPDQD DSDULFLyQ GH QXHYDV PiTXLQDV H LQVWUXPHQWRV TXH VH WUDQVIRUPDQ HQ ORV SLODUHV GH OD
'HHVWDPDQHUDXQUDPLOOHWHGHIRUPDVVRFLDOHV\FRQGXFWDVTXH6PLWKREVHUYDHQ UHYROXFLyQLQGXVWULDO$VtHOUpJLPHQFDSLWDOLVWDKDEUtDVXVWLWXLGRDOIHXGDOLVPRSRUTXH
OD VRFLHGDG FDSLWDOLVWD D IDOWD GH RWUD H[SOLFDFLyQ DFHUFD GH VX RULJHQ KLVWyULFR TXH XQFRQMXQWRGHLQGLYLGXRVLQVSLUDGRVGLHURQFRQODFODYHSDUDLQYHQWDUHOWHODUDXWRPi
WLFRHOPRWRUDYDSRUODIXQGLFLyQGHOKLHUUR/DREYLDREMHFLyQDHVWDH[SOLFDFLyQHVOD
VLJXLHQWH¢SRUTXpSUHFLVDPHQWHHQHVHPRPHQWR\QRHQRWURDSDUHFLHURQWRGRVHVWRV
2QTQVTCRCTVGGNEQORQTVCOKGPVQGIQÈUVCGUV¶NKICFQCNCTGNCEKÎPOGTECPVKNRWGUTCTQUGTÈCSWGWPCXG\ LQYHQWRV UHYROXFLRQDULRV" 'HVGH HVWD SHUVSHFWLYD ORV FDPELRV HQ OD KLVWRULD GH OD KX
GUVCDNGEKFCNCFKXKUKÎPFGNVTCDCLQ[GNKPVGTECODKQIGPGTCNK\CFQWPKPFKXKFWQEQPEWTTKGTCCNOGTECFQCTGICNCTVQFQ
NQSWGJCRTQFWEKFQ
PDQLGDG SDUHFHQ H[SOLFDUVH SRU XQD VXFHVLyQ GH LGHDV QRYHGRVDV EDVDGDV ODV XQDV HQ
 .GEEKÎP#FCO5OKVJ[GNPCEKOKGPVQFGNCGEQPQOÈCRQNÈVKECEN¶UKEC #ZGN-KEKNNQH 

ODV RWUDV \ UHODFLRQDGDV HQWUH Vt 3HUR OR FLHUWR HV TXH FRQ HO VXUJLPLHQWR GHO UpJLPHQ RWUDV SDODEUDV SRU OD H[WHQVLyQ GHO PHUFDGR &XDQGR pVWH HV PX\ SHTXHxR
FDSLWDOLVWD FRQIOX\HQ WUHV IHQyPHQRV QRYHGRVRV OD XQLYHUVDOL]DFLyQ GHO LQWHUFDPELR QDGLHVHDQLPDDGHGLFDUVHSRUHQWHURDXQDRFXSDFLyQSRUIDOWDGHFDSDFLGDG
XQDPiVDFXVDGDGLYLVLyQGHOWUDEDMR\ODDSDULFLyQGHQXPHURVRV\VXVWDQFLDOHVDYDQ SDUD FDPELDU HO VREUDQWH GHO SURGXFWR GH VX WUDEDMR HQ H[FHVR GH VX SURSLR
FHV WpFQLFRV (V PHQHVWHU HQFDGHQDU HVWRV WUHV HOHPHQWRV FRQFXUUHQWHV (Q/D ULTXH]D FRQVXPRSRUODSDUWHTXHQHFHVLWDGHORVUHVXOWDGRVGHODODERUGHRWURV 6PLWK
HO SULPHUR GH HOORV HO LQWHUFDPELR VH FRQYLHUWH HQ HO HOHPHQWR FHQWUDO QDWXUDO  \ VH >@ 
WUDQVIRUPDHQHOPRWRUTXHLPSXOVDWRGRHOSURFHVRGHWUDQVIRUPDFLyQGHODVRFLHGDG
ORV RWURV GRV DSDUHFHQ FRPR FRQVHFXHQFLD GH VX SURIXQGL]DFLyQ $QDOLFHPRV HVWD DILUPDFLyQ ¢&XiO HV HO PRWLYR TXH LPSLGLy TXH VH H[SDQGLHUD
$GHPiVGHODGLVFXVLyQDFHUFDGHODFXHVWLRQDEOHFRQYHUVLyQTXHUHDOL]D6PLWKGHO SOHQDPHQWHODGLYLVLyQGHOWUDEDMRGHIRUPDPiVYHOR]\GLQiPLFD"3DUDTXHFDGDFXDO
LQWHUFDPELRHQXQDWULEXWRQDWXUDORWURGHORVFRVWDGRVYXOQHUDEOHVGHHVWDVHFXHQFLD VHGHGLTXHDXQDVRODWDUHDKDFHIDOWDGLVSRQHUGHFRPSUDGRUHVSDUDHOSURGXFWRSUR
H[SOLFDWLYD VH HQFXHQWUD HQ HO SURORQJDGR LQWHUYDOR TXH HO LQWHUFDPELR QDWXUDO  KD SLRSHURDGHPiVGHEHQH[LVWLUYHQGHGRUHVTXHVHKD\DQHVSHFLDOL]DGRHQSURGXFLUORV
EUtD UHTXHULGR SDUD FRQVHJXLU VX HIHFWR SOHQR HO VXUJLPLHQWR GHO FDSLWDOLVPR  $Vt UHVWDQWHVDUWtFXORVTXHVHQHFHVLWDQSDUDYLYLU6HJ~QHVWHUHODWRODSURSHQVLyQQDWXUDO
YLVWR SRGUtD GHFLUVH TXH OD PDQLREUD GH 6PLWK FRQVLVWH HQ SRQHU DO FRPLHQ]R GH OD DO FDPELR VH IXH H[WHQGLHQGR OHQWDPHQWH \ VyOR FXDQGR WDO H[SDQVLyQ DOFDQ]y XQD
KLVWRULD OR TXH QR HV PiV TXH VX FXOPLQDFLyQ DO PHQRV SDUD TXLHQ FRPR pO HVWi HVFDODVXILFLHQWHGLROXJDUDODGLYLVLyQGHOWUDEDMR(VSRUHVRTXH´FLHUWDVDFWLYLGDGHV
DWHVWLJXDQGRHOQDFLPLHQWRGHOFDSLWDOLVPRPRGHUQR $VtFRQHOSURSyVLWRGHH[SOLFDU HFRQyPLFDV>«@QRSXHGHQVRVWHQHUVHFRPRQRVHDHQSREODFLRQHVJUDQGHVµ LEtGHP 
HO FDPELR JHQHUDOL]DGR GH PHUFDQFtDV XQ UDVJR QRYHGRVR GH OD HWDSD QDFLHQWH XELFD 6H FRPSUHQGH DVt TXH XQD DOGHD R SREODFLyQ SHTXHxD QR DGPLWD OD H[LVWHQFLD GH PX
VXRULJHQHQWLHPSRVUHPRWRVRLQFOXVRPiVDOOiGHHVRVWLHPSRVHQHOPLVPtVLPR$'1 FKRVRILFLRVGLIHUHQFLDGRVVLQRTXH´>H@QORVFDVHUtRV\SHTXHxDVDOGHDVGLVHPLQDGDVHQ
GHORVKRPEUHVHQHOPDWHULDOLQVWLQWLYRGHOKRPEUH'HHVWHPRGRVHFRQFOX\HTXHHO UHJLRQHV GHVpUWLFDV FRPR RFXUUH HQ ODV WLHUUDV DOWDV GH (VFRFLD HO FDPSHVLQR HV HO
FDPELR GH PHUFDQFtDV HV LQQDWR \ SRU WDQWR HWHUQR $KRUD ELHQ GHVGH HO VXUJLPLHQWR FDUQLFHURSDQDGHUR\FHUYHFHURGHODIDPLOLDµ 6PLWK>@ /DSURIXQGLGDG
GH OD HVSHFLH KXPDQD KDVWD OD FRPSOHWD GLIXVLyQ GH OD PHUFDQFtD \ SRU WDQWR GH OD \H[WHQVLyQGHODGLYLVLyQGHOWUDEDMRHVSXHV´SURSRUFLRQDOµDODHVFDODGHSURGXFFLyQ
GLYLVLyQ GHO WUDEDMR  WUDQVFXUULHURQ VHJ~Q DOJXQRV FiOFXORV GRV PLOORQHV GH DxRV OR SHUPLWLGDSRUHOWDPDxRGHOPHUFDGR
TXH LQGLFD TXH GH WUDWDUVH GH XQ LQVWLQWR QDWXUDO TXH \D HVWDED SUHVHQWH HQ DTXHOORV 3UiFWLFDPHQWH WRGR OR TXH UHVWD GHO FDStWXOR WHUFHUR HVWi FRQVDJUDGR D GHPRVWUDU
SULPHURVHVSHFLPHQHVKXPDQRVVXH[SDQVLyQIXHPiVTXHSDUVLPRQLRVD TXH OD H[LVWHQFLD GH YtDV QDYHJDEOHV HV HO SULQFLSDO IDFWRU TXH SRVLELOLWD OD H[SDQVLyQ
+D\SRUWDQWRXQSXQWRRVFXURTXHQRUHVXHOYHHVWHDUJXPHQWR¢FyPRVHH[SOLFD GHOLQWHUFDPELR²HOFRPHUFLR²GDQGROXJDUGHHVWHPRGRDODDPSOLDFLyQGHODGLYLVLyQ
TXHWDOUDVJRQDWXUDOWDUGDUDWDQWRHQH[SUHVDUVHHQVXSOHQLWXG"1RHVUDURTXH6PLWK GHO WUDEDMR 6HJ~Q 6PLWK ORV FXUVRV GH ORV UtRV \ ORV PDUHV DO DEDUDWDU ORV FRVWRV GH
GHGLTXHXQFDStWXORHQWHUR²HOWHUFHUR²DH[SOLFDUFXiOHVVRQODVWUDEDVTXHLPSLGLHURQ WUDQVSRUWHUHVXOWDQPiVSURSLFLRVTXHODVYtDVWHUUHVWUHVSDUDODDPSOLDFLyQGHOiPELWRGHO
XQD PiV UiSLGD H[SDQVLyQ GHO FDPELR \ HQ FRQVHFXHQFLD GH OD GLYLVLyQ GHO WUDEDMR FDPELR&RPRSUXHEDGHHVWRPHQFLRQDTXHVRFLHGDGHVFRPRODHJLSFLDTXHVHGHVDUUR
7DPSRFR UHVXOWD H[WUDxR TXH DVRFLH HVWRV REVWiFXORV D DVSHFWRV SXUDPHQWH QDWXUDOHV OODURQVREUHHOFXUVRGHO1LORODLQGLDVREUHHO*DQJHV\ODFKLQD²FRQVXVFDXGDORVRVUtRV
JHQHUDOPHQWH JHRJUiILFRV  \FXHQFDV²IXHURQVLHPSUHPiVSUyVSHUDVTXHODVVLWXDGDVHQODVHVWHSDVSUDGHUDVRWLHUUD
DGHQWURFRPRODVGHÉIULFD$VLD7DUWDULD\/LEHULDTXH´SDUHFHTXHHVWXYLHURQHQWRGDV
$VtFRPRODIDFXOWDGGHFDPELDUPRWLYDODGLYLVLyQGHOWUDEDMR OD DPSOLWXG GH ODVHGDGHVGHOPXQGRVXPLGDVHQODPLVPDEDUEDULH\DXVHQFLDGHFLYLOL]DFLyQTXHKR\ODV
HVWD GLYLVLyQ VH KDOOD OLPLWDGD SRU OD H[WHQVLyQ GH DTXHOOD IDFXOWDG R GLFKR HQ HQFRQWUDPRVµ 6PLWK>@ 'HPRGRTXHODVFRQGLFLRQHVJHRJUiILFDVVRQODV
TXH OLPLWDURQ R IDYRUHFLHURQ OD YHORFLGDG GH H[SDQVLyQ GHO PHUFDGR
&RQORGLFKRSRGHPRVUHSRQHUHOFXDGURFRPSOHWR6HKDFRQVWUXLGRXQDLPD
/CTZUGTGHKGTGGNGICPVGOGPVGCGUVCKFGCŐKPXGTVKFCőSWGEQPUKUVGGPEQPXGTVKTCNTGUWNVCFQFGNCJKUVQTKC JHQ SHFXOLDU VREUH ODV FDXVDV \ VREUH HO PRGR HQ TXH VH IXH FRQIRUPDQGR OD VRFLH
GUFGEKTCNFGUCTTQNNQFGNKPVGTECODKQIGPGTCNK\CFQGPGNEQOKGP\QOKUOQFGNCUQEKGFCFJWOCPCGPWPKPUVKPVQ
PCVWTCNFGNJQODTGŐ.QURTGEKQUUQPEQUCUCPVKIWCUNQOKUOQSWGGNECODKQRGTQ=Ŗ?GNRTGFQOKPKQUQDTGVQFCU
NCUTGNCEKQPGUFGRTQFWEEKÎPUGFGUCTTQNNCRNGPCOGPVGRQTRTKOGTCXG\[UGUKIWGFGUCTTQNNCPFQECFCXG\O¶U
RNGPCOGPVGUÎNQGPNCUQEKGFCFDWTIWGUCGPNCUQEKGFCFFGNCNKDTGEQPEWTTGPEKC.QSWG#FCO5OKVJCNCOCPGTC *C[SWGUGÌCNCTPWGXCOGPVGGNTGEWTUQCVTCXÃUFGNEWCNUGJCEGKPVGTXGPKTCNCXQNWPVCFFGNKPFKXKFWQGP
VCPRTQRKCFGNUKINQ:8+++UKVÕCGPWPRGTÈQFQRTGJKUVÎTKEQ[JCEGRTGEGFGTCNCJKUVQTKCGUUQDTGVQFQGNRTQFWEVQ NCIÃPGUKUFGNECRKVCNKUOQ'NKPFKXKFWQVKGPGWPKPUVKPVQSWGNQKORWNUCCECODKCTNQSWGCUWXG\RTQFWEGNCFKXKUKÎP
FGÃUVCő
=?  FGNVTCDCLQ2GTQUKGNOGTECFQGUFGOCUKCFQRGSWGÌQNCTC\ÎPCEQPUGLCUQHTGPCTFKEJQKORWNUQCÕPVGPKGPFQNC
.CRQNÃOKECUQDTGNCCPVKI×GFCFFGNCJWOCPKFCFEQOQGURGEKGGUV¶NGLQUFGJCDGTUGENCWUWTCFQ5GIÕP EGTVKFWODTGFGSWGNQUFGO¶UECODKCT¶PUWURTQFWEVQUGNKPFKXKFWQPQUGCVTGXGCGURGEKCNK\CTUGEWCPFQPQVKGPG
CNIWPCUGUVKOCEKQPGUGNŐRTKOGTJQODTGő
GNJQOQUCRKGPU CRCTGEKÎJCEGCÌQUGNJQOQGTGEVWUUW CUGIWTCFCNCRQUKDKNKFCFFGQDVGPGTNQSWGFGUGCRQTOGFKQFGNECODKQ&GOCPGTCSWGJC[WPCUWGTVGFG
CPVGRCUCFQJCEGFQUOKNNQPGU EQPECVGPCEKÎPGPVTGNCRTQRGPUKÎPPCVWTCNNCQRQTVWPKFCFNCEQPXGPKGPEKC[HKPCNOGPVGNCFKHWUKÎPFGVCNKPUVKPVQ
 .GEEKÎP#FCO5OKVJ[GNPCEKOKGPVQFGNCGEQPQOÈCRQNÈVKECEN¶UKEC #ZGN-KEKNNQH 

GDG FLYLOL]DGD HO FDSLWDOLVPR  OD PHUFDQFtD QDFH HQ ULJRU GHO LQWHULRU GH FDGD
LQGLYLGXR TXH SRVHH JUDEDGD D IXHJR OD SURSHQVLyQ D FDPELDU ORV SURGXFWRV GH VX

.'%%+¦0
WUDEDMR \ VH H[SDQGH KDVWD DEDUFDU SULPHUR D OD FRPXQLGDG GRQGH GHELGR D OR
LQVXILFLHQWH GH OD HVFDOD QR HQFXHQWUD XQ DPELHQWH SURSLFLR SDUD DPSOLDUVH PiV
DOOi GH VXV HVWUHFKRV OtPLWHV 3HUR OXHJR ²IXQGDPHQWDOPHQWH D WUDYpV GH ODV YtDV #FCO5OKVJ[NCHQTOCEKÎP
QDYHJDEOHV² FRQVLJXH FRQWLQXDU VX FXUVR \ VLHPSUH JXLDGD SRU HO PLVPR LPSXOVR
QDWXUDOORJUDILQDOPHQWHDEDUFDUHOPXQGRHQWHURWDOVHUtDODKLVWRULDUHVXPLGDGHO FGNUKUVGOCEN¶UKEQ
VXUJLPLHQWR GH OD VRFLHGDG FLYLOL]DGD ~OWLPR SHOGDxR HQ OD HYROXFLyQ GH HVWH LQV
WLQWR PHUFDQWLO \ DO PLVPR WLHPSR VX GHILQLWLYR WULXQIR 3XHVWR GH RWUR PRGR OD
PHUFDQFtD VH H[SDQGH GHVGH DGHQWUR GHO LQGLYLGXR KDFLD HO H[WHULRU KDVWD DEDUFDU
ILQDOPHQWH HO PXQGR HQWHUR \ FRQYHUWLUOR HQ XQ JUDQ PHUFDGR $ SDUWLU GH HVWH
UHODWR SXHGH GHGXFLUVH TXH ODV IXHU]DV TXH GHVWUX\HURQ ORV YLHMRV OD]RV FRPXQLWD
ULRV SURSLRV GH ODV VRFLHGDGHV SUHYLDV WLHQHQ VX RULJHQ HQ OD IXHU]D FHQWUtIXJD GHO
PHUFDGR 2WUR WDQWR RFXUUH FRQ OR UHIHULGR D ORV SXHEORV DQWLJXRV ´(V GH DGYHUWLU
TXH QL ORV DQWLJXRV HJLSFLRV QL ORV LQGLRV QL ORV FKLQRV HVWLPXODURQ HO FRPHUFLR (Q HVWD OHFFLyQ VH GHVDUUROODUi HO Q~FOHR SULQFLSDO GHO VLVWHPD WHyULFR SURSXHVWR SRU
H[WHULRU VLQR PiV ELHQ SDUHFH TXH GHULYDURQ VX JUDQ RSXOHQFLD GH OD QDYHJDFLyQ $GDP6PLWKHVGHFLUVXWHRUtDGHOYDORU²SUHFLR²\GHODGLVWULEXFLyQ²VDODULRJDQDQ
LQWHULRUµ 6PLWK>@ $OJXQRVDXWRUHVFRPR.DUO3RODQ\L >@  FLD \ UHQWD² (VWXGLDUHPRV VX FRQFHSFLyQ GHO GLQHUR \ VXV UHIOH[LRQHV DFHUFD GH ORV
FXHVWLRQDURQ VREUH EDVHV KLVWyULFDV \ FRQFHSWXDOHV OD YDOLGH] GH HVWD QDUUDFLyQ VR OtPLWHVDOFUHFLPLHQWRGHODHFRQRPtDFDSLWDOLVWD3DUDKDFHUORGHEHPRVSXHVDQDOL]DU
EUH HO RULJHQ PtWLFR SDFtILFR \ QDWXUDO GHO FDSLWDOLVPR DO VRVWHQHU TXH OD PHUFDQ ORTXHUHVWDGHO/LEUR3ULPHURGH/DULTXH]D
FtDHQUHDOLGDGSHQHWUyHQODVFRPXQLGDGHV\ORJUyLPSRQHUVHGHVGHHOH[WHULRUD
WUDYpVGHOFRPHUFLR.DUO0DU[SRUVXSDUWHHQHOFpOHEUHFDStWXOR;;,9GHO7RPR
, GH (O &DSLWDO ´/D DFXPXODFLyQ RULJLQDULDµ  UHDOL]D XQ UHODWR PXFKR PHQRV 2TQNGIÎOGPQUFGNCP¶NKUKUFGNCOGTECPEÈCNCŐIÃPGUKUő FGNFKPGTQ
HGXOFRUDGR GHO PRGR HQ TXH HO UpJLPHQ QDFLHQWH ORJUy LPSRQHUVH VREUH OD EDVH GH OD
H[SURSLDFLyQ YLROHQWD GH ORV FDPSHVLQRV IHXGDOHV SHUSHWUDGD ´D VDQJUH \ IXHJRµ (OFDStWXORFXDUWRGH/DULTXH]DDFW~DFRPRXQDELVDJUDHQWUHHOEORTXHLQLFLDOGH
WUHV FDStWXORV GHGLFDGR D OD GLYLVLyQ GHO WUDEDMR \ HO VLJXLHQWH EORTXH H[SRVLWLYR FRP
SXHVWRWDPELpQSRUWUHVFDStWXORVTXHHVWiFRQVDJUDGRDXQDQiOLVLVGHWDOODGRGHOREMH
WRGHOFRPHUFLRODPHUFDQFtD0iVDOOiGHODVREVHUYDFLRQHVFUtWLFDVTXHUHDOL]DPRVHQ
OD/HFFLyQDFHUFDGHODQDWXUDOL]DFLyQGHOLQWHUFDPELRPHUFDQWLOGHEHUHFRQRFpUVHOH
D 6PLWK HO LQFXHVWLRQDEOH PpULWR GH KDEHU FDUDFWHUL]DGR O~FLGDPHQWH HO SDSHO
SURWDJyQLFRRFXSDGRSRUHOPHUFDGRHQHOUpJLPHQFDSLWDOLVWD(QHOSULPHUSiUUDIRGHO
FDStWXOR FXDUWR GHMDQGR DWUiV ODV LQWULQFDGDV ²\ GXGRVDV² UHODFLRQHV FDXVDOHV HQWUH HO
LQWHUFDPELR\ODGLYLVLyQGHOWUDEDMRVHUHVDOWDHOUROSULPRUGLDOTXHGHVHPSHxDODPHUFDQ
FtDGHQWURGHXQDVRFLHGDGHQODTXHODGLYLVLyQGHOWUDEDMR VHDFXDOIXHUDVXFDXVD VHKD
SURIXQGL]DGR\H[WHQGLGRKDVWDDEDUFDUDOFRQMXQWRGHODSURGXFFLyQVRFLDO

7DQ SURQWR FRPR VH KXER HVWDEOHFLGR OD GLYLVLyQ GHO WUDEDMR VyOR XQD SHTXHxD
SDUWHGHODVQHFHVLGDGHVGHFDGDKRPEUHVHSXGRVDWLVIDFHUFRQHOSURGXFWRGH

#PVGUFGKPKEKCTGUVGCRCTVCFQUGTGEQOKGPFCNGGTNQUECRÈVWNQU+8C8+FG.CTKSWG\C
 .GEEKÎP#FCO5OKVJ[NCHQTOCEKÎPFGNUKUVGOCEN¶UKEQ #ZGN-KEKNNQH 

VX SURSLD ODERU (O KRPEUH VXEYLHQH D OD PD\RU SDUWH GH VXV QHFHVLGDGHV FDP VH DSOLFD DXQ FRQ PiV ULJRU DO REUHUR TXLHQ ²DO FDUHFHU GH ORV PHGLRV GH SURGXFFLyQ
ELDQGRHOUHPDQHQWHGHOSURGXFWRGHVXHVIXHU]RHQH[FHVRGHORTXHFRQVXPH QHFHVDULRVSDUDUHDOL]DUVXWUDEDMR²VHYHVLHPSUHREOLJDGRDYHQGHUVXIXHU]DGHWUDEDMR
SRU RWUDV SRUFLRQHV GHO SURGXFWR DMHQR TXH pO QHFHVLWD (O KRPEUH YLYH DVt \ UHFXUULU DO PHUFDGR SDUD REWHQHU WRGR DTXHOOR TXH QHFHVLWD SDUD UHSURGXFLU VX YLGD
JUDFLDV DO FDPELR FRQYLUWLpQGRVH HQ FLHUWR PRGR HQ PHUFDGHU \ OD VRFLHGDG $KRUD ELHQ ¢FyPR VH FRQFLOLD OD VLPXOWiQHD LQGHSHQGHQFLD GH FDGD KRPEUH TXH VH
PLVPD SURVSHUD KDVWD VHU OR TXH UHDOPHQWH HV XQD VRFLHGDG FRPHUFLDO 6PLWK GHGLFDDKDFHUORTXHTXLHUHSXHVIRUPDOPHQWHQRHVWiDOVHUYLFLRGHQDGLH TXHYLHQH
>@  DFRPSDxDGD SRU XQD PXWXD GHSHQGHQFLD SXHV GHEH UHFXUULU IDWDOPHQWH D ORV GHPiV
SDUD REWHQHU WRGR OR TXH QHFHVLWD \D TXH pO PLVPR QR OR SURGXFH " /R TXH 6PLWK
3DUD 6PLWK OD VRFLHGDG FLYLOL]DGD HV HQ HVHQFLD XQD ´VRFLHGDG FRPHUFLDOµ \ FDGD GHVFXEUHHVTXHODPHUFDQFtDGHVHPSHxDXQSDSHOPHGLDGRUTXHFRQFLOLDHVWDDSDUHQ
KRPEUHSRUFRQVLJXLHQWHVHFRQYLHUWHHQXQ´PHUFDGHUµ(OPXQGRDFWXDOHVSXHVXQD WHFRQWUDGLFFLyQ/RVKRPEUHVQRSXHGHQSRQHUVHHQFRQWDFWRGHPDQHUDGLUHFWDHQWUH
VRFLHGDGGHPHUFDGHUHV/DO~FLGDPLUDGDGH6PLWKHQFXHQWUDTXHWRGRV\FDGDXQRGH HOORVRGLFKRGHRWUDIRUPDQRSXHGHQSRQHUVHGHDFXHUGRDFHUFDGHTXpSURGXFLUGH
ORVKRPEUHVTXHYLYHQEDMRHOLPSHULRGHOVLVWHPDFDSLWDOLVWDGHEHQGHGLFDUVHSRUIXHU]D PDQHUD FROHFWLYD SXHV FDGD XQR HV LQGHSHQGLHQWH GHO UHVWR (VD OD PHUFDQFtD SRU
D XQD DFWLYLGDG TXH HQ RWUDV IRUPDV VRFLDOHV FRQVWLWXtD OD RFXSDFLyQ H[FOXVLYD GH XQ WDQWRDODTXHOHWRFDIXQFLRQDUHQHOFDSLWDOLVPRFRPRXQYtQFXORVRFLDOHQWUHHOORV\D
JUXSRGHKRPEUHVORVPHUFDGHUHV$WRGRVOHVWRFDDKRUD´YLYLUJUDFLDVDOFDPELRµ TXH HV OD IRUPD HQ OD TXH ORV KRPEUHV LQGHSHQGLHQWHV VH UHODFLRQDQ SDUD FRRUGLQDU OD
2OYLGHPRV SRU XQ PRPHQWR OD PDQLREUD GHVWLQDGD D QDWXUDOL]DU \ HWHUQL]DU HO LQ SURGXFFLyQ VRFLDO HQWUH Vt 6PLWK SDUHFH GDUVH FXHQWD GH HVWD SRVLFLyQ FUXFLDO RFXSD
WHUFDPELRSDUDFRQVHUYDU~QLFDPHQWHHVWDSHQHWUDQWHGHVFULSFLyQGHFRQMXQWR(QXQD GD SRU ODV PHUFDQFtDV FXDQGR FRQ VXV SURSLDV SDODEUDV DYDQ]D GHVGH HO HVWXGLR GH OD
VRFLHGDGGHHVWHWLSRGRQGHFDGDSURGXFWRUVHHVSHFLDOL]DHQODIDEULFDFLyQGHXQVROR GLYLVLyQ GHO WUDEDMR DO DQiOLVLV GH ODV GHWHUPLQDFLRQHV GH OD PHUFDQFtD
DUWtFXORSDUHFLHUDTXHFDGDTXLHQVHKD´OLEHUDGRµGHWRGRORVOD]RSUHYLRVGHGRPLQD (VDVtTXHOXHJRGHUHFRQRFHUODLPSRUWDQFLD\ODQHFHVLGDGGHOLQWHUFDPELRHQHO
FLyQ SHUVRQDO \ TXH FDGD LQGLYLGXR HV SRU WDQWR DEVROXWDPHQWH ´LQGHSHQGLHQWHµ GH PXQGRPRGHUQRORTXHUHVWDGHOFDStWXORFXDUWRVHGHGLFDDOHVWXGLRGHODIRUPDHQOD
ORV GHPiV \D TXH ²D GLIHUHQFLD GHO VLHUYR IHXGDO R LQFOXVR GHO DUWHVDQR FX\R RILFLR TXH HVRV LQWHUFDPELRV HIHFWLYDPHQWH VH UHDOL]DQ (Q SULPHU OXJDU 6PLWK RIUHFH XQD
HVWDED VRPHWLGR D ODV QXPHURVDV UHJXODFLRQHV PHGLHYDOHV² HVWi HQ FRQGLFLRQHV GH GH DJXGD GHPRVWUDFLyQ GH OD LPSRVLELOLGDG GHO WUXHTXH JHQHUDOL]DGR HO LQWHUFDPELR GL
GLFDUVXFDSDFLGDGGHWUDEDMRDODDFWLYLGDGTXHPiVOHFRQYHQJDVHJ~QVHORGLFWHVX UHFWR GH SURGXFWRV  (O DUJXPHQWR HV HO VLJXLHQWH FRQ HO LQWHUFDPELR VH SURIXQGL]D OD
SURSLD YROXQWDG 6H WUDWD SXHV GH XQD VRFLHGDG HQ OD TXH QLQJXQD DXWRULGDG SXHGH GLYLVLyQGHOWUDEDMRGHHVWHPRGRWRGRVORVKRPEUHVVHYHQIRU]DGRVDLQWHUFDPELDUWRGR
IRU]DUDQDGLHDHQFDPLQDUVXHVIXHU]RKDFLDXQDWDUHDGHWHUPLQDGDSXHVHVWRORFRQ OR TXH SURGXFHQ EDMR OD IRUPD GH PHUFDQFtD 6LQ HPEDUJR ´FXDQGR FRPHQ]y D
YHUWLUtDHQHVFODYRRVLHUYR3HURORTXHSHUFLEH6PLWKHVTXHHQWDOHVFLUFXQVWDQFLDV SUDFWLFDUVH OD GLYLVLyQ GHO WUDEDMR OD FDSDFLGDG GH FDPELR VH YLR FRQ IUHFXHQFLD FRKL
²\GHELGRDHOODV²OHMRVGHLQVWDXUDUVHODWRWDOLQGHSHQGHQFLDHQWUHORVSURGXFWRUHVVH ELGD\HQWRUSHFLGDHQVXVRSHUDFLRQHVµ 6PLWK>@ GHELGRDTXHQRVLHPSUH
HVWDEOHFHXQDUHODFLyQGHGHSHQGHQFLDPXWXDGHQXHYRWLSRHQWUHWRGRVORVKRPEUHV VHSUHVHQWDXQDDGHFXDGDFRUUHVSRQGHQFLDPXWXDGHGHVHRVHQWUHORVLQGLYLGXRVTXHTXLH
´HQ XQD VRFLHGDG FLYLOL]DGD ²GLFH 6PLWK² >FDGD KRPEUH@ QHFHVLWD D FDGD LQVWDQWH OD UHQLQWHUFDPELDUHQWUHVt(OHMHPSORTXHDSDUHFHHQ/DULTXH]DHVHTXLYDOHQWHDpVWHVLXQ
FRRSHUDFLyQ\DVLVWHQFLDGHODPXOWLWXGµ 6PLWK>@ eVWDHVSUHFLVD FDUQLFHUR GHVHDUD DGTXLULU SDQ SHUR HQ FDPELR HO SDQDGHUR QR GHVHDUD HQ PRGR DOJXQR
PHQWH OD SDUDGRMD TXH 6PLWK SUHWHQGH UHVROYHU HQ XQD VRFLHGDG GH SURGXFWRUHV DSD FRPSUDU FDUQH R OR TXH HV OR PLVPR GHVHDUD KDFHUOR SHUR HQ XQD SURSRUFLyQ TXH QR
UHQWHPHQWH OLEUHV H LQGHSHQGLHQWHV HO YtQFXOR GH GHSHQGHQFLD PXWXD \ JHQHUDO HQWUH
HOORV SDUHFH KDEHUVH SURIXQGL]DGR
1RKDFHIDOWDSHQVDUFRPRVHKDFHUHFXUUHQWHPHQWHHQ/DULTXH]DHQXQDVRFLHGDG
QVTCURQUKDNGUUQEKGFCFGUEQPHQTOCFCURQTGURGEKGUŐEWCUKJWOCPCUőFGDGTÈCHWPEKQPCTFGGUVGOQFQ'LGORNQUFG
FRQIRUPDGD SRU FDUQLFHURV FHUYHFHURV \ SDQDGHURV HV GHFLU SRU ORTXH KDELWXDOPHQWH GUVQUKPVGPVQUFGEQPXGTVKTCNCOGTECPEÈCGPWPCEQORCÌGTCUKGORTGRTGUGPVGFGNCGURGEKGJWOCPCUQPNCU
VHGHQRPLQD´VLPSOHVSURGXFWRUHVGHPHUFDQFtDVµ(VWH\XJRGHODGHSHQGHQFLDUHFtSURFD UQEKGFCFGUKOCIKPCTKCUFGNQU2KVWHQU#UVGTKZ[1DGNKZ[UKUGKPENW[GGNVTCDCLQCUCNCTKCFQVCODKÃPNQU2KECRKGFTCU
6QFCUGNNCUCDQPCPNCJKRÎVGUKUFGSWGGNKPVGTECODKQFGOGTECPEÈCUGUWPTCUIQKPGNWFKDNGFGVQFCUQEKGFCF
JWOCPCCPVGNCKORQUKDKNKFCFFGEQPEGDKTWPCHQTOCUQEKCNGPNCSWGTGUWGNXCNCRTQFWEEKÎP[NCFKUVTKDWEKÎPFG
8GTGOQUO¶UCFGNCPVGSWG5OKVJUGTGHKGTGCWPJKRQVÃVKEQŐGUVCFQRTKOKVKXQ[TWFQFGNCUQEKGFCFő FKUVKPVQOQFQ2WGFGFGEKTUGSWGFGUFGGUVCRGTURGEVKXCGNOWPFQRTKOKVKXQQWPCUQEKGFCFKOCIKPCTCUQPGP
EQPHQTOCFQRQTOWEJQUFGGUVQUUKORNGURTQFWEVQTGUSWGECODKCPGPVTGUÈUWURTQFWEVQUF¶PFQNGUNCHQTOCFG EQPUGEWGPEKCWPŐECRKVCNKUOQőCWPSWGRTKXCFQFGCNIWPCUFGUWUECTCEVGTÈUVKECURGTQPWPECFGNCOGTECPEÈC'U
OGTECPEÈCU7PCUQEKGFCFFGGUVGVKRQENCTQGUV¶GURTQFWEVQFGNCHCPVCUÈC5GVTCVCFGWPEWCFTQDCUCFQPQGP EQOQUKNQUSWGKOCIKPCPQVTQUOQFQUFGXKFCPQRWFKGTCPRGTOKVKTUGEQPEGDKTPKPIWPCHQTOCUQEKCNSWGRTGUEKPFC
KPXGUVKICEKQPGUJKUVÎTKECUUKPQSWGPCEGFGWPCRTQ[GEEKÎPFGNOWPFQCEVWCNJCEKCGNRCUCFQ2CTC5OKVJNC FGNKPVGTECODKQOGTECPVKN&GOCPGTCSWGPQRWGFGCEWUCTUGC5OKVJFGGZVTCXCICPVGEWCPFQŐGVGTPK\CőGN
UQEKGFCFŐRTKOKVKXCőGTCGPGUGPEKCKIWCNCNCUQEKGFCFECRKVCNKUVCUÎNQSWGO¶URTGECTKC[EQPCWUGPEKCFGCNIWPQU KPVGTECODKQQEWCPFQUWRQPGSWGGUWPCECRCEKFCFKPPCVCFGNJQODTGFGNCOKUOCLGTCTSWÈCSWGNCEQPEKGPEKCQ
GNGOGPVQUNNCOCVKXCOGPVGGNVTCDCLQCUCNCTKCFQ'UVCRTQ[GEEKÎPPQFGDGTÈCGZVTCÌCTPQU[CSWGNCNKVGTCVWTC[NC SWGGNJCDNC
VGNGXKUKÎPCEVWCNGURTQFWLGTQPHKEEKQPGUEQOQÃUVCGPOCUCUWRQPKGPFQSWGGNOWPFQCPVKIWQQRTKOKVKXQ[CWP 8GT+ÌKIQ%CTTGTC
 
 .GEEKÎP#FCO5OKVJ[NCHQTOCEKÎPFGNUKUVGOCEN¶UKEQ #ZGN-KEKNNQH 

FRLQFLGHFRQODVFRQGLFLRQHVGHPHUFDGR HOLQWHUFDPELRVHWRUQDUtDLPSRVLEOH¢&yPRVH $QWHV TXH QDGD SXHGH VHxDODUVH XQ FODUR GHIHFWR OyJLFR GHO SURFHGLPLHQWR GH
UHVXHOYH HVWD GLVFUHSDQFLD HQWUH GHVHRV TXH GHEHQ FRUUHVSRQGHUVH" /D VROXFLyQ GH 6PLWK 6PLWK HO LQGLYLGXR GHEH HVFRJHU XQD PHUFDQFtD GHVHDGD \ DFHSWDGD SRU WRGRV ORV
DQWHODLPSRVLELOLGDGSUiFWLFDGHOWUXHTXHFRQVLVWHHQUHFXUULUHQHVWDRFDVLyQDODVHQVDWH] GHPiV\pVDVHUiODTXHGHVHPSHxHHOSDSHOGHGLQHUR6LQHPEDUJRHOUD]RQDPLHQWRHV
GHFDGDLQGLYLGXRQRDOLQVWLQWRVLQRDODUD]yQ FLUFXODU\DTXHWDOPHUFDQFtDTXHWRGRVORVGHPiVWRPDQSRUEXHQD\DHVHOGLQHUR/R
TXH VLJQLILFD TXH OD VXSXHVWD VHFXHQFLD FDXVDO TXH H[SOLFD HO QDFLPLHQWR GHO GLQHUR
$ ILQ GH HYLWDU LQFRQYHQLHQWHV GH HVWD QDWXUDOH]D WRGR KRPEUH UD]RQDEOH HQ HQ UHDOLGDG OR SUHVXSRQH
FXDOTXLHUSHUtRGRGHODVRFLHGDGGHVSXpVGHHVWDEOHFLGDODGLYLVLyQGHOWUDEDMR 'HHVWHPRGRODH[SOLFDFLyQRIUHFLGDVREUHODDSDULFLyQGHOGLQHURHVFLHUWDPHQWH
SURFXUyPDQHMDUVXVQHJRFLRVGHWDOIRUPDTXHHQWRGRWLHPSRSXGLHUDGLVSRQHU LQDGPLVLEOH VLQ HPEDUJR WUDQVPLWH GRV LGHDV TXH WHQGUiQ KRQGD LPSRUWDQFLD HQ ORV
DGHPiV GH ORV SURGXFWRV GH VX DFWLYLGDG SHFXOLDU GH XQD FLHUWD FDQWLGDG GH GHEDWHV SRVWHULRUHV DTXt HO GLQHUR HV IXQGDPHQWDOPHQWH XQD KHUUDPLHQWD TXH VLPSOL
FXDOTXLHU RWUD PHUFDQFtD TXH D VX MXLFLR HVFDVDV SHUVRQDV VHUtDQ FDSDFHV GH ILFDHOFDPELRSHURDGHPiVHVDQWHVTXHQDGDXQDPHUFDQFtDHQSDODEUDVGH6PLWK
UHFKD]DU D FDPELR GH ORV SURGXFWRV GH VX UHVSHFWLYR HVIXHU]R 6PLWK >@ ´FXDOTXLHU RWUD PHUFDQFtDµ SRGUtD IXQFLRQDU FRPR GLQHUR VLHPSUH TXH IXHUD DFHSWDGD
  JHQHUDOPHQWH6HRSRQHDVtDXQDWHRUtDPX\LQIOX\HQWHD~QHQHOSUHVHQWHTXHVRVWLH
QH TXH HO GLQHUR HV DOJR SXUDPHQWH ´LQPDWHULDOµ TXH REWLHQH VX YDORU GH XQD IXHQWH
'H HVWH PRGR SUHVXQWDPHQWH VH UHVXHOYH HO SUREOHPD GH OD JpQHVLV GHO GLQHUR GLIHUHQWH D VX FDUiFWHU GH PHUFDQFtD
TXHFRPRSXHGHYHUVHSDUHFHWHQHUFRPRSULQFLSDOIXQFLyQODGHVHUYLUFRPR´PHGLR /XHJR GH HQXPHUDU ODV GLYHUVDV PHUFDQFtDV TXH IXHURQ XWLOL]DGDV KLVWyULFDPHQWH
GHFDPELRµ6HSODQWHDSULPHURXQDGLILFXOWDGWpFQLFDTXHLPSLGHHOFDPELRGLUHFWRGH FRPRGLQHUR FRPRHOJDQDGRODVDOODVFDUDFRODVHOSHVFDGRVHFRHOWDEDFRHOD]~FDU
SURGXFWRV \ VH DILUPD OXHJR TXH FDGD KRPEUH GHEH REWHQHU LQGLYLGXDOPHQWH QR VH ORV FXHURV \ ODV SLHOHV R ORV FODYRV  FRQFOX\H TXH HO PHWDO SRU VXV SURSLHGDGHV HV HO
GLFH VL D WUDYpV GH OD SURGXFFLyQ R GHO FDPELR  XQD PHUFDQFtD TXH FRQVLGHUH TXH ORV PDWHULDO TXH PHMRU VH DGHFXD D HVWD IXQFLyQ ,QWHUYLHQH SULQFLSDOPHQWH HQ HVWD HOHF
GHPiV VHJXUDPHQWH DFHSWDUiQ 0iV DOOi GH OR LQYHURVtPLO GH OD H[SOLFDFLyQ LPSRUWD FLyQ RWUR LQFRQYHQLHQWH TXH VXUJH HQ HO WUXHTXH ODV SURSRUFLRQHV GHO FDPELR H[LJHQ
GHVWDFDU TXH HO GLQHUR HV FRQVLGHUDGR DTXt FRPR XQ LQVWUXPHQWR XQ YHKtFXOR TXH TXH OD PHUFDQFtD GLQHUDULD VHD IiFLOPHQWH GLYLVLEOH \D TXH SXHGH SUHVHQWDUVH WDPELpQ
DJLOL]D IDFLOLWD H LQFOXVR TXH OLVD \ OODQDPHQWH SRVLELOLWD HO LQWHUFDPELR (O PHQVDMH XQD LQFRQJUXHQFLD HQWUH ODV FDQWLGDGHV TXH GHVHDQ FDPELDUVH GH PHUFDQFtD FRP~Q \
SDUHFH VHU HO VLJXLHQWH HO WUXHTXH JHQHUDOL]DGR HV SRVLEOH SHUR VXPDPHQWH LQH[DFWR \ PHUFDQFtD GLQHUR 6PLWK RIUHFH FRPR HMHPSOR HO LQWHUFDPELR GH VDO SRU JDQDGR OD
HQJRUURVR (V DVt FRPR HO GLQHUR VXUJH FRPR HO UHVXOWDGR GH XQD GHFLVLyQ LQGLYLGXDO FDQWLGDGGHVDOHTXLYDOHQWHDXQEXH\RDXQDRYHMDSUREDEOHPHQWHVXSHUHODVQHFHVL
SXHVWD HQ FDEH]D GH FDGD SURGXFWRU LQGLYLGXDO GDGHVGHOSURSLHWDULRGHODQLPDO<GHQDGDVLUYHIUDFFLRQDUXQEXH\²DOPHQRVPLHQ
¢$ TXp YLHQHQ HVWDV FUtWLFDV" (Q /D ULTXH]D 6PLWK VH YH REOLJDGR D H[DPLQDU DO WUDV HVWp YLYR² /RV PHWDOHV HQ FDPELR SXHGHQ IUDFFLRQDUVH VLQ SHUGHU VXV FXDOLGDGHV
GLQHUR SRUTXH D WRGDV OXFHV HQ OD ´VRFLHGDG FRPHUFLDOµ TXH VH SURSRQH DQDOL]DU DO \DXQTXH6PLWKQRORPHQFLRQDORPLVPRRFXUUHFXDQGRHVQHFHVDULRYROYHUDIXQGLU
ODGRGHODVPHUFDQFtDVVHHQFXHQWUDVLHPSUHFLUFXODQGRHOGLQHUR(QWUHORVLQWHUURJDQWHV ORVSDUDIRUPDUXQDVRODSLH]D +LHUURFREUHRUR\SODWDVHHPSOHDURQKLVWyULFDPHQWH
TXHGHEHUtDQUHVSRQGHUVHVHHQFXHQWUDQORVVLJXLHQWHV¢4XpHVHOGLQHUR"¢HVVLPSOH
PHQWH XQD PHUFDQFtD GHVLJQDGD SDUD GHVHPSHxDU HVH SDSHO R SRU VHU GLQHUR HV PiV
TXH XQD PHUFDQFtD FXDOTXLHUD" ¢SXHGH H[LVWLU OD PHUFDQFtD VLQ HO GLQHUR" $ HVWR QRV %QPVTCNCVGQTÈCŐOGVCNKUVCőSWGGPVÃTOKPQUIGPGTCNGUUQUVKGPGSWGGNFKPGTQGURTKOGTQSWGPCFCWPC
UHIHULPRV FXDQGR VHxDODPRV OD QHFHVLGDG GH LQYHVWLJDU HQ SURIXQGLGDG OD JpQHVLV \ OD OGTECPEÈC[FGCJÈFGTKXCQTKIKPCNOGPVGUWXCNQTUGCN\CPFKUVKPVCUGZRNKECEKQPGU7PCFGGNNCUGUNCNNCOCFC
QDWXUDOH]D GHO GLQHUR ŐECTVCNKUVCőQFGNŐFKPGTQGUVCVCNőUGIÕPNCEWCNGNFKPGTQQDVKGPGUWRQFGTCFSWKUKVKXQFGNJGEJQFGSWGGN)QDKGTPQ
NQTGURCNFC0QUGVTCVCFGUGÌCNCTSWKÃPGOKVGGNFKPGTQUKPQFGNJGEJQFGSWGGN'UVCFQCEGRVGGUQUDKNNGVGURCTC
NQURCIQUFGKORWGUVQU'UVCVGQTÈCVCODKÃPVGORTCPCEQUGEJÎPQRQEQUCFGRVQUEWCPFQGPUGDQTTÎ
FGHKPKVKXCOGPVGGNÕNVKOQXGUVKIKQFGNRCVTÎPQTQ[NCEQPGZKÎPGPVTGGNFKPGTQ[NQUOGVCNGU
QNCUOGTECPEÈCUGP
IGPGTCN UGXQNXKÎCWPO¶UFKUVCPVG7PNKDTQEN¶UKEQUQDTGNCEQPHTQPVCEKÎPGPVTGOGVCNKUOQ[PQOGVCNKUOQ
'UVCEQPEGREKÎPSWGTGFWEGGNFKPGTQCWPCUKORNGOGTECPEÈCGPRCTVKEWNCTCNQTQQNCRNCVCŋFGCJÈUW
PQOKPCNKUOQ GU6JG5VCVG6JGQT[QH/QPG[FG)(-PCRR
=? 5EJWORGVGTRQTUWRCTVGUGÌCNCNC
FGPQOKPCEKÎPFGŐVGQTÈCOGVCNKUVCőŋRWGFGTGOQPVCTUGJCUVC#TKUVÎVGNGUŐ=0?QVQFQUNQURTQFWEVQUUQPFGH¶EKN FKHKEWNVCFKPXQNWETCFCGPNCGORTGUCFGENCUKHKECTCNQUFKUVKPVQUCWVQTGUVCLCPVGOGPVGGPCNIWPQFGNQUFQUITWRQU
VTCPURQTVG#UÈSWGRCTCNQUECODKQUNQUJQODTGUCEQTFCTQPGPVTGUÈFCT[VQOCTCNIQSWGUKGPFQGPUÈOKUOQWPQ
=? 'NRTQRKQ5OKVJRCTGEGKPUKPWCTWPCRQUKEKÎPPQOGVCNKUVCGPCNIWPQURCUCLGUFGN%CRÈVWNQ++FGN
FGNQURTQFWEVQUÕVKNGUHWGTCFGWUQH¶EKNOGPVGOCPGLCDNGRCTCNCXKFCEQTTKGPVGEQOQGNJKGTTQNCRNCVC[EWCNSWKGT .KDTQ++EWCPFQCHKTOCSWGDKNNGVGUKPEQPXGTVKDNGURQTQTQ[RNCVCQDVGPÈCPWPŐXCNQTCFKEKQPCNőFGDKFQCUW
EQUCUGOGLCPVGCNRTKPEKRKQHKLCFQUGPEKNNCOGPVGGPEWCPVQCUWVCOCÌQ[UWRGUQCNHKPCNNGKORTKOKGTQPVCODKÃP CEGRVCEKÎPRQTRCTVGFGN'UVCFQŐ7PRTÈPEKRGSWGFKURWUKGUGGNRCIQFGEKGTVCUENCUGUFGUWUKORWGUVQGPDKNNGVGUFG
WPCOCTECFGCEWÌCEKÎPRCTCGXKVCTUGNCOGFKEKÎPGPECFCECUQő
=? 5GTGHKGTGCGUVGCEVQEQOQNC WPCECVGIQTÈCGURGEÈHKECCÌCFKTÈCEKGTVQXCNQTCGUQUDKNNGVGUCWPEWCPFQGNVÃTOKPQFGUWTGGODQNUQQTGFGPEKÎP
KPXGPEKÎPFGNCOQPGFCCWPSWGEQOQUGNGGGPNCEKVCNCUFKHKEWNVCFGUUWTIGPCSWÈFGNCECTTGQ[PQFGNC FGHKPKVKXCFGRGPFKGTCFGNCXQNWPVCFFGNUQDGTCPQő
=? %QPVQFQPQGUGSWKXQECFQUQUVGPGTSWG
KORTQDCDNGOWVWCEQKPEKFGPEKCFGFGUGQU 5OKVJGUGPNQHWPFCOGPVCNWPŐOGVCNKUVCő
 .GEEKÎP#FCO5OKVJ[NCHQTOCEKÎPFGNUKUVGOCEN¶UKEQ #ZGN-KEKNNQH 

SXHVFRPRGLQHUR/DSUy[LPDGLILFXOWDGTXHGHEHUHVROYHUVHHQORWRFDQWHDORVPH (VWDRSHUDFLyQGH´GHEDVDPLHQWRµIDYRUHFHQRVyORDORVSUtQFLSHVVLQRTXHEHQH
WDOHV TXH IXQFLRQDQ FRPR LQVWUXPHQWR GH FRPHUFLR HV OD GH OD FRPSUREDFLyQ GH VX ILFLDHQODPLVPDPHGLGDDWRGRVORVGHXGRUHV\ORVEHQHILFLDH[DFWDPHQWHHQODPLVPD
FDOLGDGSXUH]D\SHVR1XHYDPHQWH6PLWKUHFXUUHDXQDUJXPHQWRGHEDVH´UDFLRQDOµ FXDQWtD HQ OD TXH SHUMXGLFD D ORV DFUHHGRUHV /RV DQiOLVLV PiV PRGHUQRV DFHUFD GH ORV
SDUDMXVWLILFDUODDSDULFLyQGHORVVHOORVS~EOLFRVSULPHUR\GHODDFXxDFLyQPiVDGH HIHFWRVGHODLQIODFLyQVREUHORVDFUHHGRUHV\GHXGRUHVOOHJDQDHVWDVPLVPDVFRQFOXVLR
ODQWH 7DOHV DGHODQWRV HVWiQ HQFDPLQDGRV D HYLWDU HVWDIDV \ IDOVLILFDFLRQHV WDQWR HQ OR QHV YHUSRUHMHPSOR.H\QHV>@ 
TXH UHVSHFWD D OD FDOLGDG GHO PHWDO FRPR D VX FDQWLGDG HV GHFLU D VX SHVR  (O DPSOLR WUDWDPLHQWR TXH 6PLWK SURSRUFLRQD D DOJXQRV GH ORV SUREOHPDV PR
QHWDULRV HQ VX FDStWXOR FXDUWR VH YH RSDFDGR QR REVWDQWH SRU OD GHELOLGDG WHyULFD
3DUDHYLWDUHVWRVDEXVRVIDFLOLWDUORVFDPELRV\IRPHQWDUSRUHVWHSURFHGLPLHQWR TXHFDUDFWHUL]DDVXHQIRTXHSXHVODLGHDGHTXHHOGLQHURHVDQWHVTXHQDGDXQD
HOFRPHUFLR\ODLQGXVWULDHQWRGDVVXVPDQLIHVWDFLRQHVVHFRQVLGHUyQHFHVDULR PHUFDQFtDGHEHUtDFRQGXFLUORDWUDWDU SULPHURHODQiOLVLVGHOYDORUSDUDOXHJRHVWD
HQFXDQWRVSDtVHVDGHODQWDURQDOJRHQHOFDPLQRGHOSURJUHVRFRORFDUXQVHOOR EOHFHU ORV IXQGDPHQWRV GH OD WHRUtD GHO GLQHUR \ HYDOXDU VXV FRQVHFXHQFLDV SUiFWL
S~EOLFRVREUHFDQWLGDGHVGHWHUPLQDGDVGHDTXHOORVPHWDOHVTXHDFRVWXPEUDEDQ FDV6LQHPEDUJR6PLWKFRPRYHUHPRVQHFHVLWDGLVSRQHUGHXQDWHRUtDGHOGLQHUR
D XVDU HVDV QDFLRQHV SDUD FRPSUDU WRGR JpQHUR GH PHUFDQFtDV 7DO HV HO RULJHQ SDUDHVWXGLDUOXHJRDODPHUFDQFtDGHPRGRTXHQRWLHQHHVFDSDWRULD(VWDGLILFXO
GHODPRQHGDDFXxDGD>«@ 6PLWK>@  WDGHQHODQiOLVLVVHUHSHWLUiHQQXPHURVRVDXWRUHVSRVWHULRUHVTXHVHYHQREOLJDGRV
D SRU DVt GHFLU ´LQWURGXFLU GHVGH DIXHUDµ GH VX DQiOLVLV DO GLQHUR TXH QHFHVLWDQ
(QWUH HVWRV ´DEXVRVµ 6PLWK VHxDOD OD WHQGHQFLD GH ORV SUtQFLSHV D UHDOL]DU DOJR SDUD HVWXGLDU D OD PHUFDQFtD (O GHVFXEULPLHQWR GH OD FRQH[LyQ LQWHUQD TXH REYLD
VLPLODU D OR TXH KR\ VHUtD XQD GHSUHFLDFLyQ GH OD PRQHGD HQ WpUPLQRV WpFQLFRV PHQWHH[LVWHHQWUHHOGLQHUR\ODPHUFDQFtDQRVHUHVXHOYHVRVWHQLHQGR TXHHOGLQH
´GHEDVDUODµ  (Q HO FDVR GHO GLQHUR PHWiOLFR HVWR SXHGH ORJUDUVH UHGXFLHQGR OD FDQWL UR VLPSOHPHQWH HV XQD PHUFDQFtD
GDGGHRURRGHSODWDFRQWHQLGDHQFDGDSLH]DGLQHUDULDVLQFDPELDUVXGHQRPLQDFLyQ
'LFH6PLWK´>D@PLPRGRGHYHUORVSUtQFLSHV\(VWDGRVVREHUDQRVDEXVDURQGHODFRQ
ILDQ]DGHORVV~EGLWRVGLVPLQX\HQGRJUDQGHPHQWHODFDQWLGDGUHDOGHPHWDOTXHRULJLQD .CEGPVTCNKFCFFGNCNG[FGNXCNQT
ULDPHQWHGHEHUtDQFRQWHQHUODVPRQHGDVµ 6PLWK>@ 
(Q VtQWHVLV HO GLQHUR HQ /D ULTXH]D GH ODV QDFLRQHV HV FRQVLGHUDGR XQD PHUFDQFtD 6H KD HVWDEOHFLGR \D TXH OD VRFLHGDG FLYLOL]DGD HV HQ VX HVHQFLD XQD VRFLHGDG FR
FXDOTXLHUD TXH GHVHPSHxD SULQFLSDOPHQWH HO SDSHO GH PHGLR GH FDPELR 3XHVWR HQ PHUFLDOHQODTXHFRPRUHVXOWDGRGHODGLYLVLyQGHOWUDEDMRFDGDKRPEUHVHHVSHFLDOL]D
WpUPLQRV PRGHUQRV VH WUDWD GH XQ GLQHUR FRQ YDORU LQWUtQVHFR \D TXH HO GLQHUR WLHQH HQ XQD SURGXFFLyQ GHWHUPLQDGD \ VH HQFXHQWUD SRU WDQWR REOLJDGR D UHFXUULU DO SUR
YDORU SRUTXH HO PHWDO SRVHH XQ GHWHUPLQDGR YDORU 'H PDQHUD TXH VL SRU FDVR XQD GXFWRGHOWUDEDMRDMHQRGHO~QLFRPRGRHQHOTXHHVWRHVSRVLEOHHVGHFLUSRUPHGLRGHO
PRQHGDGHXQDOLEUDHVWHUOLQDTXHQRPLQDOPHQWHGHEHFRQWHQHUWDPELpQXQDOLEUD GH FDPELR /D OtQHD DUJXPHQWDO WUD]DGD HQ /D ULTXH]D FRQGXFH IDWDOPHQWH D OD GLVFXVLyQ
SHVR  GH SODWD SXUD SRU XQD GHFLVLyQ DUELWUDULD GHO (VWDGR FRPLHQ]D D DFXxDUVH FRQ DFHUFD GH OD GHWHUPLQDFLyQ GHO YDORU GH ODV PHUFDQFtDV HV GHFLU D ODV IXHU]DV TXH
XQD PHQRU FDQWLGDG GH PHWDO SHUR FRQVHUYD VX QRPEUH RULJLQDO OD FRQVHFXHQFLD GH JRELHUQDQ ODV UHODFLRQHV GH FDPELR
HVWD RSHUDFLyQ HQ OD WHRUtD GH 6PLWK VHUi H[DFWDPHQWH LJXDO D OD GH OD DFWXDO LQIOD (OUHFRUULGRUHDOL]DGRHQHVWRVSULPHURVFXDWURFDStWXORVLQWHQWyHVWDEOHFHUORVUDVJRV
FLyQ /D PRQHGD TXH VLJXH OODPiQGRVH ´XQD OLEUDµ FRQWLHQH DKRUD PHQRV SODWD \ SRU SHFXOLDUHVGHOFDSLWDOLVPR3RGUtDFRQVLGHUDUVHKDVWDFLHUWRSXQWRXQDQRWDSUHOLPLQDU\D
WDQWRYDOHPHQRVHQUHODFLyQDORVUHVWDQWHVELHQHV/RVSUHFLRVGHWRGDVODVPHUFDQFtDV TXHDSDUWLUGHOFDStWXORTXLQWRHODQiOLVLVVHYXHOFDSRUHQWHURDOSUREOHPDTXHVHWUDQV
FUHFHUiQ²VLQRVHSURGXFHQRWURVFDPELRV²H[DFWDPHQWHHQHVDSURSRUFLyQRORTXHHV IRUPDUi HQ OD SLHGUD DQJXODU GH WRGR HO VLVWHPD WHyULFR OD OH\ GHO YDORU (Q ORV ~OWLPRV
ORPLVPRODFDQWLGDGGHPRQHGDVGHSODWDTXHGHEHHQWUHJDUVHDFDPELRGHFDGDXQD SDVDMHVGHOFDStWXORFXDUWROXHJRGHFRQFOXLGRHODQiOLVLVDFHUFDGHODJpQHVLVGHOGLQHUR
GHHOODVKDEUiVXELGRHQODPLVPDSURSRUFLyQ6LQHPEDUJRFRPRVHVHxDODHQHOWH[WR FRPR LQVWUXPHQWR TXH IDFLOLWD \ DJLOL]D HO LQWHUFDPELR VH GLFH
ORV SUtQFLSHV VH YDOLHURQ GH HVWD SUHUURJDWLYD FRQ HO SURSyVLWR GH DOLYLDU VXV GHXGDV
QRPLQDGDVHQFDQWLGDGHVGHPRQHGDGHFXHQWDVLHO(VWDGRGHEtDXQPLOOyQGHOLEUDV $KRUD YDPRV D H[DPLQDU FXiOHV VRQ ODV UHJODV TXH REVHUYDQ JHQHUDOPHQWH ORV
\ GHFLGtD DFXxDU PRQHGD FRQ XQ FRQWHQLGR GH SODWD TXH HTXLYDOtD D OD PLWDG GH HVD KRPEUHV HQ OD SHUPXWD GH XQRV ELHQHV SRU RWURV R FXDQGR ORV FDPELDQ SRU
VXPDPDQWHQLHQGRHOPLVPRQRPEUHGHODVPRQHGDVHQODSUiFWLFDVXGHXGDVHUHGX PRQHGD (VWDV UHJODV GHWHUPLQDQ OR TXH SXGLpUDPRV OODPDU YDORU UHODWLYR R GH
FtD D OD PLWDG GH SODWD  OD PRQHGD VH KDEtD GHSUHFLDGR /RV ELHQHV SRU VX SDUWH VH FDPELRGHORVELHQHV 6PLWK>@ 
HQFDUHFHUtDQ KDVWD YDOHU HO GREOH
 .GEEKÎP#FCO5OKVJ[NCHQTOCEKÎPFGNUKUVGOCEN¶UKEQ #ZGN-KEKNNQH 

(V HQ HO WHUUHQR GH OD OH\ GHO YDORU GRQGH 6PLWK UHDOL]D VXV DSRUWHV WHyULFRV PiV VRVWXYR TXH ´>H@O YDORU GH WRGDV ODV PHUFDQFtDV SURYLHQH GH VX XVR ODV FRVDV VLQ XWLOL
GHFLVLYRV\GXUDGHURVSHURHVWDPELpQHQHVWHFDPSRGRQGHVXDQiOLVLVWURSLH]DFRQODV GDG FDUHFHQ GH YDORUµ WUDG $.  (QWUH ORV ILVLyFUDWDV TXH SURSXVLHURQ XQD OH\ GHO
PD\RUHVGLILFXOWDGHV7UDWiQGRVHGHXQYHUGDGHURSLRQHURFRPRORHV6PLWKQRSXHGH YDORUJREHUQDGDSRUODXWLOLGDGSXHGHPHQFLRQDUVHDOSURSLR4XHVQDLD7XUJRW\SULQ
FXOSiUVHOR SRU VXV SUHYLVLEOHV LPSUHFLVLRQHV \ FDYLODFLRQHV 7RGR OR FRQWUDULR HV WDO OD FLSDOPHQWH D &RQGLOODF TXLHQ HQ (O FRPHUFLR \ HO JRELHUQR   HVFULELy TXH ´>H@O
DJXGH]D GH VXV LGHDV TXH SRGUtD HQVD\DUVH XQD UHFRQVWUXFFLyQ GH SUiFWLFDPHQWH OD YDORUGHODVFRVDVVHIXQGDHQVXXWLOLGDGRORTXHHVORPLVPRVREUHQXHVWURVGHVHRV
WRWDOLGDG GH OD KLVWRULD SRVWHULRU GHO SHQVDPLHQWR HFRQyPLFR VLPSOHPHQWH UHXQLHQGR R OR TXH WDPELpQ HV OR PLVPR HQ HO XVR TXH SRGDPRV GDUOHµ WUDG $.  &RPR VH
ORV VXFHVLYRV LQWHQWRV HQFDPLQDGRV D UHVROYHU DOJXQRV GH ORV SUREOHPDV TXH IXHURQ REVHUYD HVWD H[SOLFDFLyQ HUD PRQHGD FRUULHQWH D ILQHV GHO VLJOR ;9,,,
SODQWHDGRV RULJLQDOPHQWH DXQTXH QR ]DQMDGRV SRU FRPSOHWR HQ /D ULTXH]D (Q FLHUWDV 6PLWKYLHQHDGHVEDUDWDUHVWDGLIXQGLGDWHRUtDTXHUHSRVDWDQFyPRGDPHQWHHQHO
RFDVLRQHV 6PLWK YDFLOD HQ RWUDV KDVWD VH FRQWUDGLFH SHUR HQ WRGDV HOODV FRQWULEX\H D VHQWLGR FRP~Q 'H KHFKR WDO FRPR SODQWHDQ WRGRV HVWRV DXWRUHV FXDQGR HO GXHxR VH
GHVEDQFDUDOJXQDVGHODVH[SOLFDFLRQHVWHyULFDVPiVGLIXQGLGDVHQDTXHOHQWRQFHV3RU SUHJXQWD FXiQWR YDOH XQD PHUFDQFtD OD SULPHUD UHVSXHVWD TXH OH YLHQH D OD PHQWH
RWUD SDUWH FRQ XQD LQIUHFXHQWH KXPLOGDG \ VLQ URGHRV HO SURSLR DXWRU FRQILHVD VXV UHPLWH SUHFLVDPHQWH D VX DSUHFLDFLyQ VXEMHWLYD DFHUFD GH OD XWLOLGDG GH OD PLVPD (O
OLPLWDFLRQHV DQWH OD FRPSOHMLGDG GHO SUREOHPD TXH VH SURSRQH GLOXFLGDU ´$XQ D SHVDU SDVRDQDOtWLFRTXHSHUPLWHHYLWDUHVWDFRQFOXVLyQFRQVLVWHHQVHSDUDUFRQFHSWXDOPHQWH
GH KDFHU HO Pi[LPR HVIXHU]R SDUD FRQVHJXLUOR TXHGDUiQ WRGDYtD DOJXQRV SXQWRV RVFX GRV´IDFWRUHVµGLVWLQWRVGHODPHUFDQFtDTXHFXDQGRVHDVLPLODQ\FRQIXQGHQHPSXMDQ
URV VLQ DFODUDU GHELGR D OD QDWXUDOH]D HQ H[WUHPR DEVWUDFWD GHO WHPDµ 6PLWK >@ DDVRFLDUHOYDORUGHFDPELRFRQODXWLOLGDGGHORVELHQHV6PLWKDILUPDTXH´>G@HEHPRV
 (OWHPDQRHVRWURTXHODOODPDGDWHRUtDGHOYDORU DGYHUWLU TXH OD SDODEUD 9$/25 WLHQH GRV VLJQLILFDGRV GLIHUHQWHV SXHV D YHFHV H[SUHVD
(OSXQWRGHSDUWLGDGHODLQYHVWLJDFLyQHVWiSUHFLVDPHQWHHQHOSUREOHPDSODQWHD ODXWLOLGDGGHXQREMHWRSDUWLFXODU\RWUDVODFDSDFLGDGGHFRPSUDURWURVELHQHVFDSD
GRHQHOSDVDMHFLWDGR¢FyPRVHGHWHUPLQDHOYDORUUHODWLYRR´YDORUGHFDPELRµGHODV FLGDG TXH VH GHULYD GH OD SRVHVLyQ GH GLQHUR $O SULPHUR OR SRGHPRV OODPDU ¶YDORU GH
PHUFDQFtDV" /DV PHUFDQFtDV VRQ DQWHV TXH QDGD ELHQHV HV GHFLU FRVDV ~WLOHV /D SUL XVR·\DOVHJXQGR¶YDORUGHFDPELR·µ 6PLWK>@ 
PHUD UHVSXHVWD DSDUHQWH DO SUREOHPD GH OD GHWHUPLQDFLyQ GH OD UHODFLyQ GH FDPELR 8QD YH] TXH HVWDEOHFLGD HVWD GLVWLQFLyQ HO SODQWHR DQWHULRU SXHGH H[SUHVDUVH DVt
HQWUH ORV ELHQHV TXH VXUJH GH OD VLPSOH REVHUYDFLyQ GH ODV PHUFDQFtDV FRQVLVWH HQ ¢HVWi HO YDORU GH FDPELR GH XQD PHUFDQFtD GHWHUPLQDGR SRU VX YDORU GH XVR HV GHFLU
DVRFLDUODSURSRUFLyQHQODTXHVHFDPELDQODVGLVWLQWDVPHUFDQFtDVFRQVXVUHVSHFWLYDV SRU OD XWLOLGDG " 6L HO LQWHUFDPELR HVWXYLHUD UHJLGR SRU OD YDORUDFLyQ TXH UHDOL]DQ ORV
XWLOLGDGHV (Q HIHFWR FRPR ORV ELHQHV VRQ ´FRVDV FRQ XWLOLGDGµ SDUHFH QDWXUDO SHQVDU SURSLHWDULRVGHODVPHUFDQFtDVDFHUFDGHVXXWLOLGDGHQWRQFHVDXQYDORUGHXVRPD\RU
TXHFXiQWRPiV~WLOHVVHDQPD\RUVHUiWDPELpQVXYDORUGHFDPELR3RURWUDSDUWHHQ FRUUHVSRQGHUtDXQYDORUGHFDPELRWDPELpQPD\RU6PLWKVRVWLHQHVLQHPEDUJRTXHWDO
HOLQWHUFDPELRLQWHUYLHQHQVLHPSUHGRVLQGLYLGXRVORVGXHxRVGHODVPHUFDQFtDVTXLH UHODFLyQ SURSRUFLRQDO HQWUH HO YDORU \ OD XWLOLGDG QR VH YHULILFD HQ OD SUiFWLFD 3DUD
QHVEXVFDQVDWLVIDFHUVXVGHVHRVDSHWHQFLDVRQHFHVLGDGHVVHJ~QVXVSURSLRVJXVWRV1R GHPRVWUDUORUHFXUUHDXQHMHPSORTXHOXHJRVHUiFRQRFLGRFRPR´ODSDUDGRMDGHODJXD
HVH[WUDxRGHGXFLUGHDTXtTXHHVODYROXQWDGGHORVYHQGHGRUHVODTXHULJHODVSURSRU \ HO GLDPDQWHµ \ FRQFOX\H TXH ´ODV FRVDV TXH WLHQHQ XQ JUDQ YDORU GH XVR WLHQHQ FR
FLRQHVGHFDPELRORTXHFDGDXQRGHHOORVHQWUHJDDFDPELRGHOELHQTXHGHVHDHVWDUi P~QPHQWHHVFDVRRQLQJ~QYDORUGHFDPELR\SRUHOFRQWUDULRODVFRVDVTXHWLHQHQXQ
HQSURSRUFLyQFRQOD´XWLOLGDGµTXHOHDVLJQHDGLFKRELHQ6LWRGRVORVLQGLYLGXRVREUDQ JUDQYDORUGHFDPELRQRWLHQHQPXFKDVYHFHVVLQRXQSHTXHxRYDORUGHXVRRQLQJX
GHO PLVPR PRGR OD XWLOLGDG ²HQ SURPHGLR² VHUi OD UHJOD TXH ULMD HO LQWHUFDPELR QRµ 6PLWK>@ $OVHUHVHQFLDOSDUDODYLGDGHOKRPEUHHODJXDHVFODUD
(VWD LGHD QR HV QXHYD QL RULJLQDO 7RGR OR FRQWUDULR HQ UHDOLGDG IXH OD SRVLFLyQ PHQWH ´PiV ~WLOµ TXH ORV GLDPDQWHV QR REVWDQWH VXV UHVSHFWLYRV YDORUHV GH FDPELR
GHIHQGLGDSRUFLHUWRVGRFWRUHVHVFROiVWLFRVDOJXQRVGHORVPiVUHQRPEUDGRVPHUFDQWL JXDUGDQXQDUHODFLyQLQYHUVD/DSDUDGRMDGH6PLWKVHKL]RPX\IDPRVD\FRPRVHYHUi
OLVWDV\WDPELpQQXPHURVRVILVLyFUDWDV(QWUHORVSULPHURVVLJXLHQGRODGLVWLQFLyQTXHVH SHUWXUEyDQRSRFRVHFRQRPLVWDV
UHPRQWDD$ULVWyWHOHVHQWUHYDORUGHXVR\YDORUGHFDPELRSXHGHQPHQFLRQDUVHD6DQ +D\TXHUHFRQRFHUHPSHURTXHWDQWRHOHMHPSORHOHJLGRSRU6PLWKFRPRHOPRGR
$QWRQLR0ROLQD\/XJR YHU6FKXPSHWHU>@\VV (QHOJUXSRPHUFDQ HQTXHVHIRUPXODODFRQFOXVLyQVRQSRFRIHOLFHV$XQDVtODFRQFOXVLyQTXHREWLHQHHV
WLOLVWDVHGHVWDFD1LFKRODV%DUERQTXHHQVXFpOHEUH'LVFXUVRVREUHHOFRPHUFLR 

'NECRÈVWNQFGNNKDTQFG4WDKP
=? RTQRQTEKQPCWPCDWGPCIWÈCRCTCEQPQEGTGNGUVCFQFGNC
4GEWÃTFGPUGNCUTGHNGZKQPGUFGNC.GEEKÎPCEGTECFGNŐWUQőSWG5OKVJJCEGFGNCEQPVTCFKEEKÎPQHTGEKGPFQGP VGQTÈCFGNXCNQTGPNCÃRQECRTGEN¶UKEC
CNIWPQUECUQUOÕNVKRNGUVGQTÈCUFKUVKPVCU
QRVCVKXCU RGTQVQFCUGNNCUFKTKIKFCUEQPVTCWPOKUOQCTIWOGPVQRTKPEKRCNSWGUG 'PNCGFKEKÎPWVKNK\CFCUGGORNGCPNQUVÃTOKPQUŐXCNQTGPWUQő[ŐXCNQTGPECODKQőRCTCVTCFWEKTNCU
RTQRQPGTGHWVCT'UEQOQUKRCTCTGEJC\CTGNCTIWOGPVQ#RTQRWUKGTCEQOQCNVGTPCVKXCUNQUCTIWOGPVQU$%[&CWP GZRTGUKQPGUKPINGUCUŐWUGXCNWGő[ŐGZEJCPIGXCNWGő0QQDUVCPVGNCVTCFWEEKÎPO¶UJCDKVWCNRQTNCSWGUGQRVCT¶
EWCPFQPQUGCPEQORCVKDNGUGPVTGUÈ&GGUVGOQFQUGGZRNKECSWGFKXGTUCUGUEWGNCUFGRGPUCOKGPVQRQUVGTKQTGUEQP FGCSWÈGPCFGNCPVGGORNGCNCUGZRTGUKQPGUŐXCNQTFGWUQő[CNŐXCNQTFGECODKQő.CGZRTGUKÎPKPINGUCCFOKVG
HWGTVGUFGUCEWGTFQUGPOWEJQURWPVQUEGPVTCNGUJC[CPRQFKFQCDTGXCTVQFCUFGNCOKUOCHWGPVG.CTKSWG\C CODCUVTCFWEEKQPGUUGVTCVCFGUKORNGOGPVGFGWPCEQPXGPEKÎP
 .GEEKÎP#FCO5OKVJ[NCHQTOCEKÎPFGNUKUVGOCEN¶UKEQ #ZGN-KEKNNQH 

VXPDPHQWHSHQHWUDQWH\KDFHKLVWRULDHQHOGHVDUUROORGHODWHRUtDHFRQyPLFD/RTXH GHFODUDFLyQ GH SULQFLSLRV VHJXLGD SRU HO DQiOLVLV GH OD GLYLVLyQ GHO WUDEDMR GHVHPERFD
6PLWK GHEHUtD KDEHU GLFKR HQ UHDOLGDG HV TXH HO YDORU GH FDPELR QR HVWi LUUHPHGLDEOHPHQWH HQ VX QRYHGRVD IRUPXODFLyQ GH OD OH\ GHO YDORU
FXDQWLWDWLYDPHQWHFRQGLFLRQDGRSRUHOYDORUGHXVR SRUODXWLOLGDG TXHODPDJQLWXG /XHJR GH VHSDUDU HO YDORU GH XVR GHO YDORU GH FDPELR SDUD DERFDUVH DO DQiOLVLV GH
GHOYDORUGHXVR\GHOYDORUGHFDPELRVRQGRVIDFWRUHVLQGHSHQGLHQWHVGHODPHUFDQFtD pVWH ~OWLPR HO VLJXLHQWH SDVR GH 6PLWK FRQVLVWH HQ DVRFLDU ODV SURSRUFLRQHV GHO LQWHU
(QFDPELRVXIRUPXODFLyQSDUHFHVRVWHQHUTXHHOYDORUGHXVR\HOYDORUGHFDPELRVt FDPELR FRQ HO WUDEDMR DMHQR TXH ODV PHUFDQFtDV SHUPLWHQ REWHQHU
JXDUGDQ XQD SURSRUFLyQ DXQTXH LQYHUVD $ SHVDU GH TXH VH H[SUHVD GH HVWH PRGR
LQDGHFXDGR HO FDPLQR TXH VLJXH VX LQYHVWLJDFLyQ UHIOHMD ILHOPHQWH HO UHVXOWDGR DGH 7RGR KRPEUH HV ULFR R SREUH VHJ~Q HO JUDGR HQ TXH SXHGD JR]DU GH ODV FRVDV
FXDGRSRUTXHVLHOYDORUGHXVRQRGHWHUPLQDGHQLQJ~QPRGRHOYDORUGHFDPELRHO QHFHVDULDV FRQYHQLHQWHV \ JUDWDV GH OD YLGD 3HUR XQD YH] HVWDEOHFLGD OD GLYL
DQiOLVLV GH ODV ´UHJODV TXH REVHUYDQ JHQHUDOPHQWH ORV KRPEUHV HQ OD SHUPXWD GH XQRV VLyQGHOWUDEDMRHVVyORXQDSDUWHPX\SHTXHxDGHODVPLVPDVODTXHVHSXHGH
ELHQHV SRU RWURVµ SXHGH GHGLFDUVH H[FOXVLYDPHQWH DO HVWXGLR GHORV YDORUHV GH FDPELR SURFXUDU FRQ HO HVIXHU]R SHUVRQDO /D PD\RU SDUWH GH HOODV VH FRQVHJXLUi PH
SUHVFLQGLHQGRSRUFRPSOHWRGHVXVUHVSHFWLYRVYDORUHVGHXVR GLDQWHHOWUDEDMRGHRWUDVSHUVRQDV\VHUiULFRRSREUHGHDFXHUGRFRQODFDQWL
/D RWUD GLILFXOWDG TXH SXHGH VHxDODUVH HQ HO HMHPSOR HOHJLGR HVWi YLQFXODGD D ODV GDGGHWUDEDMRDMHQRGHTXHSXHGDGLVSRQHURVHKDOOHHQFRQGLFLRQHVHDGTXLULU
PHUFDQFtDV TXH IXHURQ VHOHFFLRQDGDV SDUD OD FRPSDUDFLyQ 7DQWR HO DJXD FRPR HO GLD (Q FRQVHFXHQFLD HO YDORU GH FXDOTXLHU ELHQ SDUD OD SHUVRQD TXH OR SRVHH \ TXH
PDQWHSDUHFHQVHU DXQTXHHVWULFWDPHQWHQRORVRQ SURGXFWRVFDVLSXUDPHQWHQDWXUD QRSLHQVHXVDUORRFRQVXPLUORVLQRFDPELDUORSRURWURVHVLJXDODODFDQWLGDGGH
OHV6XDEXQGDQFLDRHVFDVH]SDUHFHSRUWDQWRGHSHQGHU~QLFDPHQWHGHORVFDSULFKRV WUDEDMR TXH SXHGD DGTXLULU R GH TXH SXHGD GLVSRQHU SRU PHGLDFLyQ VX\D >HQ HO
GHODQDWXUDOH]D(QHOGHVLHUWRHODJXDHVFDVHDFHUFDGHOFDXVHGHXQUtRHVDEXQGDQ RULJLQDO´WRSXUFKDVHRUFRPPDQGµ$.@(OWUDEDMRSRUFRQVLJXLHQWHHVODPHGL
WH/DVPLQDVGHGLDPDQWHSRUVXSDUWHH[LVWHQHQFRQWDGDVUHJLRQHVGHOSODQHWD(VWH GDUHDOGHOYDORUGHFDPELRGHWRGDFODVHGHELHQHV 6PLWK>@ 
KHFKR FRPR YHUHPRV RFDVLRQDUi DOJXQDV JUDYHV FRQIXVLRQHV TXH QR VH KXELHUDQ SUH
VHQWDGR VL 6PLWK KXELHUD HOHJLGR RWURV GRV ELHQHV FXDOHVTXLHUD TXH FODUDPHQWH SXGLH 6PLWKVRVWXYRHQORVSULPHURVWUHVFDStWXORVTXHHOWUDEDMRVHHQFXHQWUDVRFLDOPHQ
UDQ UHSURGXFLUVH PHGLDQWH SURFHVRV LQGXVWULDOHV VLQ OLPLWDFLRQHV FRPR SRU HMHPSOR WH GLYLGLGR GH PDQHUD TXH SDUD HO SRVHHGRU GH XQD PHUFDQFtD ²GHSHQGLHQWH GHO WUDEDMR
XQD SUHQGD GH YHVWLU \ XQ DGRUQR PDQXIDFWXUDGR GHORVGHPiVSDUDREWHQHUODVFRVDVQHFHVDULDV\FRQYHQLHQWHVSDUDODYLGD²HOYDORUGH
/DYDOLGH]\ODVROXFLyQGHHVWD´SDUDGRMDµSODQWHDGDSRU6PLWKVHFRQYHUWLUtDQHQ VX PHUFDQFtD HV LJXDO DO WUDEDMR GH RWURV TXH VX PHUFDQFtD OH SHUPLWH DGTXLULU R ´FR
HO QXGR GH XQD GH ODV PiV QRWDEOHV \ VLJQLILFDWLYDV FRQWURYHUVLDV HQWUH ODV GLYHUVDV PDQGDUµ HQ HO LQWHUFDPELR 6L XQ LQGLYLGXR SURGXFH FHUYH]D \ GLVSRQH GH XQ EDUULO
HVFXHODV GHO SHQVDPLHQWR HFRQyPLFR KDVWD HO SUHVHQWH 0LHQWUDV TXH 'DYLG 5LFDUGR \ VREUDQWH HO YDORU GH pVWH EDUULO HV LJXDO DO WUDEDMR TXH FRQ pO VH SXHGH DGTXLULU R
.DUO 0DU[ FRQWLQXDUiQ OD WUDGLFLyQ LQDXJXUDGD SRU 6PLWK ORV SULPHURV PDUJLQDOLVWDV FRPDQGDUHQHOPHUFDGR&RPRVHYHODLGHDHVVHQFLOOD6LQHPEDUJRSXHGHVHxDODUVH
:LOOLDP 6 -HYRQV .DUO 0HQJHU \ /HRQ :DOUDV  IXQGDGRUHV GH OD DFWXDO RUWRGR[LD DTXt XQD DPELJHGDG HQ OD H[SUHVLyQ GH 6PLWK FXDQGR VH FRQFXUUH FRQ XQ EDUULO GH
UHWRPDUiQODGLVFXVLyQ\YROYHUiQDXQLILFDUHOYDORUGHXVR\HOYDORUGHFDPELR\SRU FHUYH]DDOPHUFDGRH[LVWHQGRVIRUPDVPX\GLVWLQWDVGHDGTXLULUWUDEDMRDMHQRXQDD
WDQWR D YLQFXODUORV FXDQWLWDWLYDPHQWH KDFLHQGR GHSHQGHU GH HVWH PRGR OD UHODFLyQ ODTXHSRGHPRVOODPDUGLUHFWDFRQVLVWHHQFDPELDUODFHUYH]DSRUGLJDPRVKRUDVGHO
GH FDPELR GH ODV PHUFDQFtDV GH OD XWLOLGDG HQ ULJRU GH OD ´XWLOLGDG PDUJLQDOµ  WUDEDMRGHXQKRPEUH(OEDUULOKDEUiDGTXLULGRRFRPDQGDGRGLUHFWDPHQWHWUDEDMR/D
RWUDIRUPDFRQVLVWHHQXWLOL]DUODPHUFDQFtDSURSLDSDUDFRPSUDUWUDEDMRSHURDKRUDGH
IRUPD LQGLUHFWD DGTXLULHQGR FRQ OD FHUYH]D XQ DUWtFXOR GLJDPRV  NLORV GH SDQ HQ
&KHKEWNVCFGURCTCEQPXGTVKTCNVTCDCLQGPNCHWGPVGÕPKEC FX\DSURGXFFLyQVHLQYLUWLHURQSRUHMHPSORKRUDVGHWUDEDMR6PLWKQRH[SRQHFRQ
[GZENWUKXCFGNXCNQT FODULGDG VL OD H[SUHVLyQ WUDEDMR FRPDQGDGR VH UHILHUH DO WUDEDMR TXH OD PHUFDQFtD FR
PDQGDGHIRUPDGLUHFWDRLQGLUHFWD(OSUREOHPDGHHVWDLQGHILQLFLyQHVTXHVLELHQHQ
6LFRPRVRVWLHQH6PLWKHOYDORUGHFDPELRQRYLHQHGHWHUPLQDGRSRUHOYDORUGH
XVR GH ODV PHUFDQFtDV ¢FyPR VH HVWDEOHFH SXHV HVWD SURSRUFLyQ GH FDPELR" 3RGUtD
GHFLUVH TXH OD UHVSXHVWD TXH RIUHFH 6PLWK \D HVWDED H[SOtFLWDPHQWH SUHVHQWH GHVGH HO 'ZKUVGPENCTQGUV¶CNIWPQUKORQTVCPVGURTGEGFGPVGUGPGUVGVGTTGPQRCTVKEWNCTOGPVGGNFG9KNNKCO2GVV[

 CNSWG/CTZQVQTICRTKQTKFCF
SULPHUSiUUDIRGHOD,QWURGXFFLyQGHOOLEURGRQGH²UHFRUGHPRV²DILUPDEDGHIRUPDWDQ 4GUWNVCEQORNGVCOGPVGKPFKUVKPVQCGUVCCNVWTCFGNCP¶NKUKUGPHQECTGUVGRTQDNGOCEQOQWPCQRGTCEKÎPFG
WDMDQWH FRPR UHYROXFLRQDULD TXH ´HO WUDEDMR DQXDO GH FDGD QDFLyQ HV HO IRQGR TXH HQ VTWGSWGQGUVWFKCTNCEWCPFQKPVGTXKGPGGNFKPGTQEQOQKPVGTOGFKCTKQRWGURCTC5OKVJGNFKPGTQGUÕPKECOGPVGWP
SULQFLSLR OD SURYHH GH WRGDV ODV FRVDV QHFHVDULDV \ FRQYHQLHQWHV SDUD OD YLGDµ (VWD OGFKQFGECODKQFGOQFQSWGNCEGTXG\CUGECODKCT¶RQTFQUOQPGFCUFGQTQ[EQPGNNCUUGEQORTCT¶NWGIQGNRCP
CTTKDCPFQGZCEVCOGPVGCNOKUOQTGUWNVCFQ
 .GEEKÎP#FCO5OKVJ[NCHQTOCEKÎPFGNUKUVGOCEN¶UKEQ #ZGN-KEKNNQH 

DPERV FDVRV VH FRQVLJXHQ D FDPELR GHO EDUULO GH FHUYH]D ODV PLVPDV RFKR KRUDV GH PHQWHORVKRPEUHVHQODSHUPXWDGHXQRVELHQHVSRURWURVµ/DWHQVLyQHVFODUD\UHPLWH
WUDEDMR HQ HO SULPHU FDVR HO EDUULO GH FHUYH]D VH FRQYLHUWH DGHPiV HQ DOJR GLVWLQWR D DOGHEDWHVREUHHORULJHQ\HOPRGRGHIXQFLRQDPLHQWRGHODVOH\HVHFRQyPLFDV YHUPiV
XQD VLPSOH PHUFDQFtD VH WUDQVIRUPD HQ HO VDODULR GHO WUDEDMDGRU 'H PRPHQWR SDUD DWUiV ¢FyPRRSHUDODOH\TXHULJHHOLQWHUFDPELR"3DUHFHKDEHUGRVJUDQGHVSRVLELOLGD
VLPSOLILFDUODH[SRVLFLyQHQXQSXQWRHQTXHDOSURSLR6PLWKOHWUDHUiPiVGHXQGRORU GHVRELHQDFW~DPHGLDQWHODLQWHUYHQFLyQFRQFLHQWHGHORVLQGLYLGXRVHQFDPLQDGDD
GH FDEH]D VXSRQGUHPRV TXH VH HVWi UHILULHQGR D OD FRPSUD GH WUDEDMR ´PXHUWRµ \D ORJUDU HVH ILQ R ELHQ OR KDFH ´D HVSDOGDVµ GH ORV LQGLYLGXRV TXH FUHHQ HVWDU KDFLHQGR
FULVWDOL]DGR HQ XQD PHUFDQFtD FRPR HO SDQ SRU HO TXH VH FDPELD OD FHUYH]D  \ QR DO XQD FRVD FXDQGR HQ UHDOLGDG HVWiQ KDFLHQGR RWUD GLVWLQWD /D SULPHUD RSFLyQ UHTXLHUH
WUDEDMR ´YLYRµ OD FHUYH]D FRPR SDUWH GHO VDODULR  (VWD HOHFFLyQ QR LPSOLFD VRVWHQHU TXHORVKRPEUHVFRQR]FDQHOYDORUGHVXPHUFDQFtD\TXHFDGDYH]TXHUHDOL]DQXQDFWR
TXHQRSXHGDVHUFRQVLGHUDGDDHVWDDOWXUDODH[LVWHQFLDGHOWUDEDMRDVDODULDGR\DTXH GH FDPELR VH RFXSHQ GH TXH HVWH FULWHULR VH UHVSHWH /D VHJXQGD SRVLELOLGDG LPSOLFD
6PLWKQRGLFHQDGDDOUHVSHFWR(QHVWDHWDSDGHODQiOLVLVVXSRQGUHPRVTXHHOYDORUGH TXHODOH\GHOFDPELR ROH\GHOYDORU SXHGHIXQFLRQDUGHXQPRGRVLPLODUDODTXHVH
XQD PHUFDQFtD HV LJXDO DO WUDEDMR FRPDQGDGR TXH VH HQFXHQWUD HQFDUQDGR HQ RWUD LOXVWUDFRQODPHWiIRUDGHODPDQRLQYLVLEOHHVGHFLUVLQODQHFHVLGDGGHTXHORVSDUWL
PHUFDQFtD SRU OD TXH VH FDPELD FLSDQWHVWHQJDQFRQRFLPLHQWRSOHQRGHVXVUHVXOWDGRV(QHVWH~OWLPRFDVRKDEUtDTXH
(QFXDQWRDODWHUPLQRORJtDXWLOL]DGDQyWHVHTXHDTXtHOWpUPLQR´YDORUµVHHPSOHD H[SOLFDUTXpHVORTXHHIHFWLYDPHQWHKDFHQORVSURSLHWDULRVGHODVPHUFDQFtDV\SRUTXp
FRPR VLQyQLPR GHO WpUPLQR ´YDORU GH FDPELRµ \ QyWHVH DGHPiV TXH HQ HVWH PLVPR ORKDFHQ\OXHJRUHVWDUtDWRGDYtDGHPRVWUDUTXH²PiVDOOiGHODVLQWHQFLRQHVFRQFLHQWHV
SDVDMHVHKDFHUHIHUHQFLDWDPELpQDOWUDEDMRFRPR´PHGLGDUHDOGHOYDORUGHFDPELRµOR GH ORV LQGLYLGXRV² KD\ XQD OH\ GHO YDORU TXH HQ UHDOLGDG JRELHUQD RFXOWDPHQWH ODV
FXDO PiV DOOi GH ODV KLSyWHVLV DFHUFD GH OR TXH UHDOPHQWH TXLVR 6PLWK GHFLU FRQ OD SURSRUFLRQHVGHFDPELR9ROYDPRVDOGHVDUUROORGH6PLWK
H[SUHVLyQ ´PHGLGD UHDOµ HV PX\ SRFR FODUR /D IDOWD GH GLVWLQFLyQ HQWUH ORV WpUPLQRV 6DEHPRV SU HO PRPHQWR TXH SDUD TXLHQ SRVHH XQD PHUFDQFtD TXH QR GHVHD VX
YDORU \ YDORU GH FDPELR SRU XQD SDUWH \ HQWUH HO WUDEDMR FRPR GHWHUPLQDQWH GH OD YDORU HV LJXDO DO WUDEDMR TXH FRQ HOOD SXHGH DGTXLULU (VWD GHILQLFLyQ FRQWLHQH \D XQ
PDJQLWXG GHO YDORU \ FRPR VX PHGLGD SRU RWUD SDUHFHQ VHU VLPSOHV DPELJHGDGHV FRPSRQHQWHRFXOWRSRUTXHORTXHHOFHUYHFHURTXLHUHHVREWHQHUSDQQRWUDEDMR3HUR
WHUPLQROyJLFDVVLQHPEDUJRHQFLHUUDQFXHVWLRQHVFRQFHSWXDOHVPX\GHOLFDGDVTXH6PLWK HOHVWXGLRGHODGLYLVLyQGHOWUDEDMRKDUHYHODGRTXHHQUHDOLGDGHOSDQHVHOUHVXOWDGR
QR ORJUDUi DQDOL]DU DGHFXDGDPHQWH GH OD DSOLFDFLyQ GH XQD SRUFLyQ GHO WUDEDMR VRFLDO UHDOL]DGR SRU RWUR PLHPEUR GH OD
6HJ~Q 6PLWK FXDQGR XQ LQGLYLGXR FDPELD XQD PHUFDQFtD SRU RWUD HQ UHDOLGDG VRFLHGDG \ TXH HO LQWHUFDPELR HV HO iPELWR HQ HO TXH HVWRV HQJUDQDMHV DSDUHQWHPHQWH
HVWiDGTXLULHQGRWUDEDMRDMHQR´HQFDUQDGRµHQDTXpOSURGXFWR3RUWDQWRHOYDORUHV VXHOWRVVHFRRUGLQDQHQWUHVt3HUR¢TXpRFXUUHFRQDTXHOTXHQRWLHQHXQDPHUFDQFtD
²HVHQFLDOPHQWH² WUDEDMR \ VX PDJQLWXG HVWi ILMDGD SRU OD FDQWLGDG GH WUDEDMR (VWD SDUD LQWHUFDPELDU \ GHVHD SRVHHUOD" 'HEH SURGXFLUOD 'HO PLVPR PRGR TXH TXLHQ HVWi
~OWLPDDILUPDFLyQGDOXJDUDOSUREOHPDWDPELpQPHQFLRQDGRSRU6PLWKGHODPH HQSRVHVLyQGHXQDGHWHUPLQDGDPHUFDQFtDFRPDQGDFRQHOODWUDEDMRHQHOSURFHVRGH
GLGD GHO YDORU 3RU PiV TXH VRVWHQJD TXH HO WUDEDMR HV OD ~QLFD \ YHUGDGHUD IXHQWH FDPELR TXLHQ QR GLVSRQH GH QLQJXQD PHUFDQFtD GHEH LQYHUWLU VX SURSLR WUDEDMR SDUD
GHOYDORUORFLHUWRHVTXHHVHWUDEDMRQRSXHGHREVHUYDUVHSRUVtPLVPRORFXDOGHMD FRQVHJXLUOD
SHQGLHQWHXQDVHJXQGDSUHJXQWD¢FyPRVHPLGHHVHWUDEDMR"9HUHPRVTXHODH[SR
VLFLyQ GH 6PLWK WURSLH]D FRQ HVWH SUREOHPD XQD \ RWUD YH] FRQGXFLpQGROR ILQDO (O SUHFLR UHDO GH FXDOTXLHU FRVD OR TXH UHDOPHQWH OH FXHVWD DO KRPEUH TXH
PHQWHKDFLDXQFDOOHMyQVLQVDOLGD(OHVIXHU]RGHPHGLUHOWUDEDMRFRQWHQLGRHQODV TXLHUH DGTXLULUOD VRQ ODV SHQDV \ IDWLJDV TXH VX DGTXLVLFLyQ VXSRQH /R TXH
PHUFDQFtDV QR GHEHUtD VRUSUHQGHUQRV FXDQGR KHPRV VHxDODQGR \D TXH 6PLWK WLHQH UHDOPHQWHYDOHSDUDHOTXH\DODKDDGTXLULGR\GHVHDGLVSRQHUGHHOODRFDP
XQD SUHGLVSRVLFLyQ D DVRFLDU ORV IHQyPHQRV HFRQyPLFRV FRQ HO DFFLRQDU GH OD FRQ ELDUOD SRU RWURV ELHQHV VRQ ODV SHQDV \ IDWLJDV GH TXH OR OLEUDUiQ \ TXH SRGUi
FLHQFLD \ OD UD]yQ GH ORV LQGLYLGXRV LPSRQHUDRWURVLQGLYLGXRV 6PLWK>@ 
¢&yPR SXHGH DVHJXUDUVH TXH ODV UHODFLRQHV GH FDPELR HVWiQ UHJLGDV SRU ODV FDQWL
GDGHV UHODWLYDV GH WUDEDMR FXDQGR ORV LQGLYLGXRV TXH LQWHUFDPELDQ LJQRUDQ SUHFLVD (VWH UHVXOWDGR HQ ULJRU VH GHULYD GHO DQWHULRU (O TXH GHVHD SHUR QR WLHQH XQD
PHQWH OR TXH GHEHUtDQ VDEHU HVWR HV OD PDJQLWXG GH HVDV FDQWLGDGHV GH WUDEDMR" 3DUD PHUFDQFtDQLSRVHHRWUDSRUODFXDODFFHGHUDHOODDWUDYpVGHOFDPELRGHEHSURFXUiUVH
6PLWKSDUHFHVHUQHFHVDULRTXHWDOHVFDQWLGDGHVVHDQGLUHFWDPHQWHYLVLEOHVRDOPHQRV ODDWUDYpVGHVXWUDEDMR3RUWDQWRORTXHSDUDpOYDOHODPHUFDQFtDHVSUHFLVDPHQWHOR
TXHSXHGDQVHUHVWLPDGDVGHDOJ~QPRGR,QFOXVRHQHOSODQWHRRULJLQDOGHOSUREOHPD TXHOHFXHVWDHQWpUPLQRVGHVXVSURSLDV´SHQDV\IDWLJDVµHVGHFLUHOWUDEDMRUHTXHULGR
VHLQVLQ~D\DODQHFHVLGDGGHXQDLQWHUYHQFLyQGHOFRQRFLPLHQWRGHORVLQGLYLGXRVTXH SRU VX SURGXFFLyQ DO TXH SRGHPRV GHQRPLQDU ´WUDEDMR LQFRUSRUDGRµ  6H FRQILUPD
LQWHUFDPELDQ\DTXHDXQTXHODLQYHVWLJDFLyQVHGLULJHD´ORVSULQFLSLRVTXHUHJXODQHO HQWRQFHV TXH HO WUDEDMR HV HO SUHFLR UHDO GH OD PHUFDQFtD SXHV VX YDORU SURYLHQH GHO
YDORU GH FDPELRµ QXHVWUR DXWRU GLFH HVWDU EXVFDQGR ´ODV UHJODV TXH REVHUYDQ JHQHUDO WUDEDMR TXH VH HPSOHy SDUD SURGXFLUOD SHUR WDPELpQ GHO WUDEDMR FRUSRUL]DGR HQ RWUDV
 .GEEKÎP#FCO5OKVJ[NCHQTOCEKÎPFGNUKUVGOCEN¶UKEQ #ZGN-KEKNNQH 

PHUFDQFtDV TXHDWUDYpVGHHOODVHSXHGHREWHQHUHQHOFDPELR4XHGDDVtHVWDEOHFLGD /RTXHVHFRPSUDFRQGLQHURRFRQRWURVELHQHVRWURVELHQHVVHDGTXLHUHFRQHO


XQDSULPHUDYHUVLyQGHODWHRUtDGHOYDORUIXQGDGDHQHOWUDEDMRTXHHVHQUHDOLGDGHO WUDEDMR OR PLVPR TXH OR TXH DGTXLULPRV FRQ HO HVIXHU]R GH QXHVWUR FXHUSR (O
GHVDUUROOR \ OD FRQVHFXHQFLD OyJLFD GH ODV LGHDV TXH 6PLWK YLHQH H[SRQLHQGR GHVGH HO GLQHURRVHDRWUDFODVHGHELHQHVQRVGLVSHQVDQGHHVDIDWLJD&RQWLHQHQHOYDORU
LQLFLR GH /D ULTXH]D (Q HIHFWR SULPHUDPHQWH DILUPD TXH HO WUDEDMR HV OD IXHQWH GH OD GHXQDFLHUWDFDQWLGDGGHWUDEDMRTXHQRVRWURVFDPELDPRVSRUODVFRVDVTXHVXSRQH
ULTXH]D VRFLDO OXHJR PXHVWUD TXH HO WUDEDMR VRFLDO VH IUDJPHQWD HQ XQLGDGHV LQGHSHQ PRV HQFLHUUDQ HQ XQ PRPHQWR GHWHUPLQDGR OD PLVPD FDQWLGDG GH WUDEDMR 6PLWK
GLHQWHV VH GLYLGH  OR FXDO IXHU]D D ORV SURGXFWRUHV D LQWHUFDPELDU HQWUH Vt \ SRU >@VXEU$. 
~OWLPR GHGXFH TXH ODV UHODFLRQHV GH FDPELR HVWiQ JREHUQDGDV SRU ODV FDQWLGDGHV GH
WUDEDMR FRQWHQLGDV HQ FDGD PHUFDQFtD /DV PHUFDQFtDV SXHGHQ WRPDUVH SUHFLVDPHQWH 'H HVWH IUDJPHQWR SDUHFH GHVSUHQGHUVH TXH FDGD LQGLYLGXR DO UHDOL]DU XQ DFWR GH
FRPR HO HQYROWRULR PDWHULDO GH HVH WUDEDMR VRFLDOPHQWH GLYLGLGR FDPELR KDFH FXPSOLU ULJXURVDPHQWH SRU PDQR SURSLD OD OH\ GHO YDORU (O FULWHULR HV
4XHGDSODQWHDGRDTXtRWURLQWHUURJDQWHUHODFLRQDGRFRQHOFRPSRQHQWHGHHVIXHU VHQFLOOR VL XQ KRPEUH HQWUHJDUD XQD PHUFDQFtD FX\R WUDEDMR LQFRUSRUDGR VXSHUDUD DO
]RRVXIULPLHQWRLQYROXFUDGRHQODVHJXQGDGHILQLFLyQGH6PLWK0LHQWUDVTXHHOWUDED WUDEDMRFRPDQGDGRVHUtDREMHWRGHXQDHVWDIDSXHVHQWUHJDUtDPiVWUDEDMRDFDPELRGH
MRFRPDQGDGRSRUODPHUFDQFtD²ORTXHDWUDYpVGHHOODSXHGHDGTXLULUVHHQHOFDPELR² PHQRV WUDEDMR 1DGLH HQ VX VDQR MXLFLR VH SUHVWDUtD D WDQ GHVYHQWDMRVD RSHUDFLyQ 'H
HVWi GHWHUPLQDGR SRU OD FDQWLGDG HV GHFLU SRU HO WLHPSR GH WUDEDMR VHJ~Q HO ~OWLPR KHFKROHFRQYHQGUtDSURGXFLUDpOPLVPRHVDPHUFDQFtDSRUODTXHOHSLGHQPiVWUDEDMR
SDVDMHHOWUDEDMRLQFRUSRUDGRHVWiGHWHUPLQDGRSRUHOHVIXHU]R\HOVDFULILFLRGHOWUDED TXH HO TXH HIHFWLYDPHQWH UHTXLHUH /D UHJOD SDUHFH VHU VLPSOH \ VX UHVXOWDGR FRQWXQ
MDGRUTXHOOHYDDGHODQWHODDFWLYLGDGSURGXFWLYD\QRSRUHOWLHPSRGHWUDEDMRTXH²HQ GHQWHQRREVWDQWHVHHQFXHQWUDDSR\DGDHQDOJXQRVVXSXHVWRVTXHFRQYLHQHH[SOLFLWDU
SURPHGLR²UHTXLHUHODSURGXFFLyQGHXQGHWHUPLQDGRDUWtFXOR6HFXHODDVtXQFRPSR SDUD TXH HO LQWHUFDPELR VH VRPHWD D HVWD QRUPD ORV KRPEUHV GHEHUtDQ FRQRFHU ODV
QHQWH SXUDPHQWH VXEMHWLYR ²HO VXIULPLHQWR GHO WUDEDMDGRU² TXH QR SDUHFH XQD EDVH FDQWLGDGHVGHWUDEDMRUHTXHULGDVSDUDSURGXFLUWDQWRODSURSLDPHUFDQFtDFRPRODDMH
VyOLGDSDUDODFRQVWUXFFLyQGHODOH\GHOFDPELR6LHOVDFULILFLRIXHUDGLVWLQWRSDUDFDGD QD \ ²DGLFLRQDOPHQWH² GHEHUtD VDEHU TXH pVWD HV OD PHGLGD UHDO GHO YDORU
LQGLYLGXRDXQFXDQGRHOWUDEDMRVHDHOPLVPRQRVHUYLUtDFRPRXQGHWHUPLQDQWHSUHFL /R GHFHSFLRQDQWH HV TXH FXDQGR LQWHUFDPELDQ ORV LQGLYLGXRV QR FRQRFHQ QLQJX
VRGHOYDORU6LHQFDPELRHOVXIULPLHQWRDVRFLDGRFRQHOWUDEDMRHVDSUR[LPDGDPHQWH QDGHHVWDVFRVDV(OSURSLR6PLWKVHULQGHDQWHODHYLGHQFLD\FDVLGHLQPHGLDWRUHFR
HTXLYDOHQWHSDUDWRGRVHQWRQFHVVHUtDSURSRUFLRQDODOWLHPSRTXHWUDEDMDQ\SRUWDQWR QRFHUTXHQRORVDEHQFRQORFXDOHVWHVLPSOHH[SHGLHQWHTXHDVHJXUDEDODRSHUDFLyQ
SRGUtDKRPRJHQHL]DUVHVREUHHVDEDVH(QHOSULPHUFDVRQRHVWiFODURFXiOHVHOYDORUGH GHODOH\GHOYDORUSLHUGHVXDVLGHUR$TXtPLVPRFRPLHQ]DQORVYHUGDGHURVSUREOHPDV
XQDPHUFDQFtDHQHOVHJXQGRHVHTXLYDOHQWHDODFDQWLGDGGHWUDEDMRTXHUHTXLHUHVX SRUTXHDXQTXHWRGRHODUJXPHQWRFRQGXFtDSUROLMDPHQWHKDFLDHVWDOH\6PLWKQRORJUD
SURGXFFLyQ GDU FRQ VX IRUPD GH IXQFLRQDPLHQWR 3DUHFLHUD TXH 6PLWK VyOR HVWDUtD VHJXUR GH OD
(QHVWHSXQWRFRQWRGRODGLILFXOWDGWHyULFDTXHGHEHUHVROYHUVHHVODVLJXLHQWHD HILFDFLD GH HVWD OH\ VL FRQVLJXLHUD GHPRVWUDU TXH RSHUD D WUDYpV GH OD LQWHUYHQFLyQ
SDUWLU GH ODV GHILQLFLRQHV DSRUWDGDV SRU /D ULTXH]D FDGD PHUFDQFtD SDUHFH WHQHU GRV FRQFLHQWH GH ORV LQGLYLGXRV TXH SDUWLFLSDQ GHO LQWHUFDPELR (Q OD ~OWLPD FLWD HPSOHD
YDORUHVGLVWLQWRVHQOXJDUGHXQRVROR3RUXQODGRVXYDORUYLHQHGDGRSRUHOWUDEDMR FDXWHORVDPHQWH HO WpUPLQR ´VXSRQHQµ $Vt FXDQGR XQ LQGLYLGXR DFHSWD UHDOL]DU XQ
LQFRUSRUDGR HQ OD SURGXFFLyQ \ SRU HO RWUR VHJ~Q DILUPD 6PLWK VX YDORU HV LJXDO DO FDPELR OR KDFH SRUTXH ´VXSRQHµ TXH DPEDV PHUFDQFtDV FRQWLHQHQ OD PLVPD FDQWLGDG
WUDEDMR TXH FRQ HOOD SXHGH DGTXLULUVH D WUDYpV GHO FDPELR 2EYLDPHQWH SDUD TXH ORV GHWUDEDMR3HUR¢HVHVWRORTXHUHDOPHQWHVXSRQH"3RUTXHDWRGDVOXFHVORVKRPEUHVQR
LQWHUFDPELRV VH UHDOLFHQ HQ DUUHJOR D OD FDQWLGDG GH WUDEDMR VH QHFHVLWD TXH DPEDV FRQRFHQ HO WLHPSR GH WUDEDMR FRQWHQLGR HQ ODV PHUFDQFtDV 0iV DOOi GHO FDPLQR TXH
PDJQLWXGHVFRLQFLGDQ'LFKRGHRWUDPDQHUDVLODSURGXFFLyQGHXQEDUULOGHFHUYH]D 6PLWKHPSUHQGHDSDUWLUGHHVWHSXQWRGHEDWLpQGRVHSDUDGHPRVWUDUTXHODUHODFLyQGH
UHTXLHUHKRUDVGHWUDEDMR WUDEDMRLQFRUSRUDGR GHEHUtDSRGHUFDPELDUVHH[DFWDPHQ FDPELRHVWiUHJLGDSRUODVFDQWLGDGHVGHWUDEDMRHOHQLJPDTXHKDSODQWHDGRUHTXHULUi
WHSRUNLORVGHSDQTXHWDPELpQQHFHVLWDQKRUDVGHWUDEDMR HOWUDEDMRLQFRUSRUDGR SDUD VHU GHYHODGR HO HQRUPH HVIXHU]R FLHQWtILFR GH YDULRV DXWRUHV (Q /D ULTXH]D
HQ HO SDQ VH WUDQVIRUPD HQ HO WUDEDMR FRPDQGDGR SRU OD FHUYH]D HQ HO YDORU GH HVWD MXLFLRVDPHQWH VH DEDQGRQD GH LQPHGLDWR HO UHFXUVR GH HVWH VXSXHVWR FRQRFLPLHQWR
~OWLPD  3RU WDQWR VL HO WUDEDMR LQFRUSRUDGR HQ ODV PHUFDQFtDV HV LJXDO DO WUDEDMR TXH
pVWDV FRPDQGDQ VLJQLILFD TXH ODV PHUFDQFtDV VH FDPELDQ VLJXLHQGR ODV SURSRUFLRQHV >$@XQTXHHOWUDEDMRHVODPHGLGDUHDOGHOYDORUHQFDPELRGHWRGRVORVELHQHVJHQH
TXH JXDUGDQ VXV UHVSHFWLYRV UHTXLVLWRV GH WUDEDMR (O WLHPSR GH WUDEDMR UHJXODUtD GH UDOPHQWHQRHVODPHGLGDSRUODFXDOVHHVWLPDHVWHYDORU 6PLWK>@ 
HVWD IRUPD HO YDORU GH FDPELR /D SUHJXQWD SRU FRQVLJXLHQWH HV pVWD ¢FyPR SXHGH
DVHJXUDUVH TXH HVWD LJXDOGDG ULJH HIHFWLYDPHQWH HO LQWHUFDPELR" $ FRQWLQXDFLyQ GHO ¢4Xp FDPLQR TXHGD SDUD DVHJXUDU TXH VH FXPSOD HO SULQFLSLR" 8QD YH] TXH VH KD
SDVDMH DQWHULRU TXH FLWDPRV DSDUHFH XQD SRVLEOH UHVSXHVWD UHFRQRFLGRTXHORVKRPEUHVVRQLQFDSDFHVGHVXSRQHUFXiQWRWUDEDMRHVWiFRQWHQLGRHQ
 .GEEKÎP#FCO5OKVJ[NCHQTOCEKÎPFGNUKUVGOCEN¶UKEQ #ZGN-KEKNNQH 

FDGDPHUFDQFtDSXHVQRORFRQRFHQVyORSDUHFHTXHGDUXQDVDOLGD3RGUtDVHUTXHVLQ LQWHUPHGLR GHO GLQHUR ODV PHUFDQFtDV VH FDPELDUtDQ HQWUH HOODV HQ EDVH DO WUDEDMR
FRQRFHUGLUHFWDPHQWHHOWLHPSRGHWUDEDMRFRQWHQLGRHQXQSURGXFWRVHGLVSXVLHUDGH LQFRUSRUDGR 6LQ HPEDUJR WDQ SURQWR FRPR OD VROXFLyQ SDUHFH KDEHUVH HQFRQWUDGR
XQDIRUPDFHUWHUDSDUDHVWLPDUORSRUPHGLRGHXQDFRPSDUDFLyQRPHGLFLyQLQGLUHFWD VH HVFXUUH QXHYDPHQWH
'H KHFKR VL VH SXGLHUD LGHQWLILFDU XQD PHUFDQFtD SDUD FX\D SURGXFFLyQ ORV UHTXLVLWRV
GHWUDEDMRIXHUDQVLHPSUHORVPLVPRVILMRVHLQYDULDQWHVHVGHFLUTXHVLHPSUHHQWRGD (O RUR \ OD SODWD FRPR FXDOTXLHU RWUR ELHQ FDPELDQ GH YDORU XQDV YHFHV VRQ
pSRFD\OXJDUSXGLHUDSURGXFLUVHHPSOHDQGRLJXDOWLHPSRGHWUDEDMRHVWDPHUFDQFtDVH PiVFDURV\RWUDVPiVEDUDWRVXQDVYHFHVVRQPiVIiFLOHV\RWUDVPiVGLItFLOHV
FRQYHUWLUtD HQ XQD UHIHUHQFLD XQ SXQWR ILMR XQ ´SDWUyQµ TXH VHUYLUtD SDUD PHGLU HO GH DGTXLULU /D FDQWLGDG GH WUDEDMR TXH XQD GHWHUPLQDGD FDQWLGDG GH HVWRV
WLHPSR GH WUDEDMR GH ODV GHPiV VLQ QHFHVLGDG GH FRPSDUDU FDGD SDU GH PHUFDQFtDV PHWDOHVSXHGHDGTXLULU>«@GHSHQGHHQWRGRFDVRGHODDEXQGDQFLDRHVFDVR
HQWUH Vt VLQR FRPSDUDQGR FDGD XQD H[FOXVLYDPHQWH FRQ HVWD PHUFDQFtDSDWUyQ (VWD UHQGLPLHQWRGHODVPLQDV>«@$KRUDELHQGHODPLVPDPDQHUDTXHXQDPHGL
EOHFLHQGR OD UHODFLyQ GH FDPELR GH FDGD PHUFDQFtD FRQ HVWH SDWUyQ OD ´PHGLGD LQYD GDTXHHVWXYLHVHVLHPSUHFDPELDQGRVXORQJLWXGFRPRHOSLHQDWXUDOHOSDOPR
ULDEOHGHOYDORUµ VHHVWDUtDHQUHDOLGDGLQGLUHFWDPHQWHPLGLHQGRHOWLHPSRGHWUDEDMR RHOEUD]RQRSRGUtDVHUMDPiVXQDPHGLGDH[DFWDGHRWUDVFRVDVDVtXQDPHUFD
TXHHOODFRQWLHQHORTXHSHUPLWLUtDTXHHQOXJDUGHHVWLPDUHOYDORUGHWRGDVODVGHPiV GHUtD TXH YDUtH FRQWLQXDPHQWH HQ VX SURSLR YDORU QXQFD SRGUi VHU PHGLGD
FDGD SRVHHGRU GH PHUFDQFtDV SXGLHUD REVHUYDU H[FOXVLYDPHQWH VX UHODFLyQ FRQ HO SD H[DFWDGHOYDORUGHRWURVDUWtFXORV 6PLWK>@ 
WUyQ LQYDULDEOH
(VWHHVHOFDPLQRHOHJLGRSRU6PLWKTXLHQOXHJRGHDFHSWDUTXHORVLQGLYLGXRVDO )LQ GHO UHFRUULGR (O GLQHUR QR HV XQD PHGLGD SUHFLVD GHO YDORU GH ODV UHVWDQWHV
LQWHUFDPELDUQRFRPSDUDQGLUHFWDPHQWHORVWLHPSRVGHWUDEDMRGHVXVUHVSHFWLYDVPHUFDQ PHUFDQFtDV SRUTXH VX SURSLR YDORU IOXFW~D VHJ~Q FXiO VHD HQ FDGD FLUFXQVWDQFLD HO
FtDVVHSURSRQHHQFRQWUDUHVWD´PHUFDQFtDSDWUyQµSDUDPDQWHQHUHQSLHVXOH\DWUDYpV WLHPSRGHWUDEDMRUHTXHULGRSDUDSURGXFLUHOPHWDO'HPRGRTXHTXLHQHVLQWHUFDPELDQ
GHO FRPSRUWDPLHQWR GH ORV SRVHHGRUHV $FHSWD SRU WDQWR TXH ODV PHUFDQFtDV QR VH QR SXHGHQ FRQRFHU HO WLHPSR GH WUDEDMR GH PDQHUD GLUHFWD QL GH PDQHUD LQGLUHFWD D
FRPSDUDQFRQHOWUDEDMRTXHFRPDQGDQFRQWHQLGRHQODVRWUDVVLQRFRQRWUDVPHUFDQ WUDYpVGHRWUDPHUFDQFtDTXHIXQFLRQHFRPRXQDPHGLGDLQYDULDEOH7RGRVORVLQWHQWRV
FtDV \ OXHJR UHFRQRFH TXH HQ UHDOLGDG WRGDV HOODV VH FRPSDUDQ FRQ HO GLQHUR GH 6PLWK HQFDPLQDGRV D VRVWHQHU XQD WHRUtD GHO YDORU IXQGDGD HQ HO WUDEDMR SDUHFHQ
KDEHU IUDFDVDGR
(VPiVIUHFXHQWHTXHVHFDPELH\HQFRQVHFXHQFLDVHFRPSDUHXQDUWtFXORFRQ ¢4Xp HV HQ VtQWHVLV OR TXH LPSLGLy D 6PLWK DOFDQ]DU VX PHWD" (O SUREOHPD VH
RWURV\QRFRQWUDEDMR3RUFRQVLJXLHQWHSDUHFHPiVQDWXUDOHVWLPDUVXYDORUHQ HQFXHQWUDSUHFLVDPHQWHHQTXH6PLWKSRQHFRPRUHTXLVLWRSDUDDFHSWDUFRPRYiOLGDOD
FDPELRSRUODFDQWLGDGGHFXDOTXLHURWUDVXHUWHGHPHUFDQFtD\QRSRUODFDQ OH\ GHO YDORU TXH ORV LQGLYLGXRV TXH LQWHUFDPELDQ FRQR]FDQ IHKDFLHQWHPHQWH R ELHQ
WLGDG GH WUDEDMR TXH FRQ pO VH SXHGH DGTXLULU >«@ $KRUD ELHQ GHVGH HO PR TXH VHDQ FDSDFHV GH HVWLPDU GH DOJ~Q PRGR HO WLHPSR GH WUDEDMR FRQWHQLGR HQ VX
PHQWRTXHFHVyODSHUPXWD\HOGLQHURVHFRQYLUWLyHQHOLQVWUXPHQWRFRP~QGH PHUFDQFtD\HOWLHPSRGHWUDEDMRFRPDQGDGRSRUHOOD/DRWUDVDOLGDFRQVLVWHHQUHFR
FRPHUFLR HV PiV IUHFXHQWH FDPELDU FXDOTXLHU PHUFDQFtD SRU GLQHUR \ QR SRU QRFHUTXHODOH\DFW~DVLQODLQWHUYHQFLyQFRQFLHQWHGHORVTXHFDPELDQSHUR6PLWKQR
RWUDV FRVDV >«@ 'H GRQGH UHVXOWD TXH HV IUHFXHQWH HVWLPDU HO YDORU HQ FDPELR H[SORUD HVWH FDPLQR TXH SDUHFH FKRFDU FRQ VXV FRQYLFFLRQHV PHWRGROyJLFDV (V SRU
GH WRGD PHUFDQFtD SRU OD FDQWLGDG GH GLQHUR \ QR SRU OD FDQWLGDG GH RWUD HOORTXHDSDUWLUGHHVWHSXQWR6PLWKSHUVLVWHXQSRFRPiVHQVXE~VTXHGDSHURILQDO
PHUFDQFtD R GH WUDEDMR TXH VH SXHGD DGTXLULU PHGLDQWH HOOD 6PLWK >@ PHQWHDEDQGRQDORVLQWHQWRVGHGHPRVWUDU\KDFHURSHUDWLYRXQSULQFLSLRTXHQRREV
  WDQWHVHHQFXHQWUDHQOtQHDFRQWRGRHOUHVWRGHVXH[SRVLFLyQ9HUHPRVLQFOXVRFyPR
6PLWK DXQ VLQ GDU FRQ OD H[SOLFDFLyQ TXH EXVFDED QR SDUHFH WDPSRFR GLVSXHVWR D
$ GLIHUHQFLD GH OR TXH KDEtD VRVWHQLGR HQ VX SULPHU LQWHQWR DFHSWD DKRUD TXH DO DEDQGRQDU GHILQLWLYDPHQWH OD LGHD GH TXH HO WUDEDMR HV OD IXHQWH H[FOXVLYD GHO YDORU
LQWHUFDPELDU QDGLH VXSRQH FXiQWR WUDEDMR HVWi UHFLELHQGR \ QL VLTXLHUD FRPSDUD OD 3DUD SHRU OXHJR GH WHUPLQDGR HVWH UHFRUULGR DSDUHFH XQ QXHYR SUREOHPD TXH
PHUFDQFtD TXH HQWUHJD GLUHFWDPHQWH FRQ DTXHOOD TXH GHVHD VLQR TXH WRGDV ODV PHU KDVWDHOPRPHQWRKDEtDVLGRGHMDGRGHODGR6PLWKUHODFLRQyHOYDORUGHFDPELRFRQHO
FDQFtDV VH FDPELDQ SRU GLQHUR \ HO YDORU GH ODV PHUFDQFtDV VH HVWLPD HQ FDQWLGDGHV WUDEDMRFRPDQGDGRSRUODPHUFDQFtDHVGHFLUFRQHOWUDEDMRDMHQRTXHVHSXHGHREWH
GHGLQHUR/DVROXFLyQDVXSUREOHPDSDUHFHHQFRQWUDUVHDKRUDDODOFDQFHGHODPDQR QHUPHGLDQWHHOFDPELRSHURRPLWLyUHDOL]DUXQDDFODUDFLyQGHIXQGDPHQWDOLPSRUWDQ
SXHV VL HO GLQHUR IXHUD XQD PHUFDQFtD FX\R SURSLR YDORU VH HQFXHQWUD VLHPSUH ILMR FLD(OWUDEDMRFRPSUDGRDGTXLULGRRFRPDQGDGR¢VHWUDWDGHWUDEDMR´FULVWDOL]DGRµHQ
FXDQGR WRGDV ODV UHVWDQWHV PHUFDQFtDV VH FRPSDUDQ FRQ HO GLQHUR HQ UHDOLGDG VH XQDPHUFDQFtDGHWUDEDMR´PXHUWRµRHVHQFDPELRWUDEDMR´YLYRµHVGHFLUIXHU]DGH
HVWDUtD ´PLGLHQGRµ VX WLHPSR GH WUDEDMR HQ UHODFLyQ DO SDWUyQ ILMR 3RU OR WDQWR SRU WUDEDMR REWHQLGD FRPR PHUFDQFtD HQ HO PHUFDGR" (Q OR TXH YD GHO FDStWXOR TXLQWR
 .GEEKÎP#FCO5OKVJ[NCHQTOCEKÎPFGNUKUVGOCEN¶UKEQ #ZGN-KEKNNQH 

LQFOXVRGHVGHHOFRPLHQ]RPLVPRGHODREUDHQGRQGHVHGLFHTXHHOWUDEDMRHVODIXHQWH GLVIUXWH 3DUD SHRU GH HVWH KHFKR QR VH GHGXFH TXH HO WUDEDMR FRPR DFWR GH FUHDFLyQ
~QLFD GH ULTXH]D VLHPSUH SDUHFH UHIHULUVH DO WUDEDMR KXPDQR VLQ WRPDU HQ FRQVLGHUD GH ODV PHUFDQFtDV VHD OD IXHQWH R OD PHGLGD GHO YDORU GH FDPELR < WDPSRFR DVHJXUD
FLyQHOPRGRHQTXHWDOWUDEDMRVHUHDOL]D\DVHDFRPRWUDEDMRHVFODYRGHXQSURGXFWRU TXH ODV PHUFDQFtDV VH FDPELHQ SRU VXV YDORUHV SXHV HO KHFKR GH TXH HO WUDEDMDGRU
LQGHSHQGLHQWH R GH XQ WUDEDMDGRU DVDODULDGR 6LQ HPEDUJR OXHJR GHO IUXVWUDGR LQWHQWR VLHPSUHVXIUDHQLJXDOPHGLGDQROHSURSRUFLRQDSDXWDDOJXQDDpO\PHQRVWRGDYtDDXQ
GH HQFRQWUDU XQD UHJOD SUiFWLFD TXH DVHJXUH TXH HO FDPELR VH ULJH SRU HO WLHPSR GH QRWUDEDMDGRUTXHSHUPLWDFDPELDUORVSURGXFWRVVHJ~QHOJUDGRGHHVHVXIULPLHQWR(V
WUDEDMR HO DUJXPHQWR WURSLH]D FRQ XQ QXHYR LQFRQYHQLHQWH TXH QR KDFH PiV TXH SRU HVR TXH ODV FRQVHFXHQFLDV TXH VH GHULYDQ GH HVWD DILUPDFLyQ WDPSRFR SDUHFHQ LU
HQUDUHFHUD~QPiVODH[SOLFDFLyQ(QODVRFLHGDGFLYLOL]DGDODFDSDFLGDGGHWUDEDMDUHV PX\OHMRVORTXHREOLJDD6PLWKDUHDOL]DUXQQXHYRFDPELRGHIUHQWH
WDPELpQDOJRTXHVHFRPSUD\VHYHQGH\SRUWDQWRWDPELpQODIXHU]DWUDEDMRVHFRP
SRUWD FRPR XQD PHUFDQFtD TXH HQ /D ULTXH]D VH GHQRPLQD ´WUDEDMRµ LJXDO TXH OD (OSUHFLRTXHSDJD>HOWUDEDMDGRU@VHUiVLHPSUHHOPLVPRFXDOTXLHUDTXHVHDOD
VXVWDQFLDGHOYDORU \FRPRWDOGHEHWHQHUWDPELpQVXSURSLRYDORU9HUHPRVDKRUD FDQWLGDG GH ELHQHV TXH UHFLED HQ FDPELR 'H HVWRV ELHQHV XQDV YHFHV SRGUi
FyPR 6PLWK OXFKD LQIUXFWXRVDPHQWH FRQ HVWD QXHYD GLILFXOWDG HQ OD TXH SRGUtD FRPSUDUPiV\RWUDVPHQRVFDQWLGDGSHURORTXHYDUtDHVHOYDORUGHORVPLVPRV
FRQVLGHUDUVHFRPRODIDVHWHUPLQDOGHODUJXPHQWRDQWHULRU7UDWDUHPRVGHLQWHUSUHWDU \QRHOWUDEDMRTXHORVDGTXLHUH>«@3RUFRQVLJXLHQWHHOWUDEDMRDOQRFDPELDU
WDPELpQ HVWRV ~OWLPRV IUDJPHQWRV GHO FDStWXOR TXLQWR TXH PiV TXH DYDQ]DU HQ HO QXQFDGHYDORUHVHO~QLFR\GHILQLWLYRSDWUyQHIHFWLYRSRUHOFXDOVHFRPSDUDQ
FXUVR GH OD H[SOLFDFLyQ UHWURFHGHQ KDVWD GHVHPERFDU HQ HO DEDQGRQR GH OD OH\ GHO \HVWLPDQORVYDORUHVGHWRGRVORVELHQHVFXDOTXLHUDTXHVHDQODVFLUFXQVWDQFLDV
YDORUIXQGDGDHQHOWUDEDMRDEDQGRQRTXHHVFRQVXPDGRGHILQLWLYDPHQWHHQHOFDSt GHOXJDU\GHWLHPSR(OWUDEDMRHVVXSUHFLRUHDO\ODPRQHGDHV~QLFDPHQWHHO
WXOR VH[WR SUHFLRQRPLQDO 6PLWK>@ 

,JXDOHVFDQWLGDGHVGHWUDEDMRHQWRGRVWLHPSRV\OXJDUHVWLHQHQVHJ~QVHGLFH (O HQUHGR D HVWD DOWXUD HV \D PD\~VFXOR \ VX FDXVD QR HV GHVSUHFLDEOH GHVGH HO
HOPLVPRYDORUSDUDHOWUDEDMDGRU3UHVXSRQLHQGRXQJUDGRQRUPDOGHVDOXGGH SXQWR GH YLVWD GH OD WHRUtD 5HFLpQ DKRUD QR KDELHQGR HQFRQWUDGR XQD VROXFLyQ VDWLV
IXHU]D GH WHPSHUDPHQWR GH DSWLWXG \ GHVWUH]D KD GH VDFULILFDU OD PLVPD SUR IDFWRULD HQ OD E~VTXHGD GH XQD PHGLGD LQYDULDEOH GHO YDORU XQ SUREOHPD QXHYR VH
SRUFLyQGHFRPRGLGDGGHOLEHUWDG\GHIHOLFLGDG 6PLWK>@  SUHVHQWD6HSDVDGHOHVWXGLRGHODVGHWHUPLQDFLRQHVGHOYDORUGHORVSURGXFWRVDGLVFX
WLUODVGHWHUPLQDFLRQHVGHODUHWULEXFLyQTXHHOWUDEDMDGRUDVDODULDGRUHFLEHHVGHFLUD
$VtODVFRVDV\DIDOWDGHRWURFULWHULRPiVDGHFXDGRSDUDVXVILQHVLQWHQWDGHPRV XQDVXQWRFRPSOHWDPHQWHGLIHUHQWHODGHWHUPLQDFLyQGHOYDORUGHODIXHU]DGHWUDEDMR
WUDU TXH SDUD HO WUDEDMDGRU PHGLR HO VDFULILFLR DVRFLDGR DO DFWR GH WUDEDMDU HV VLHPSUH R GHO VDODULR \D VHD TXH VH SDJXH HQ ELHQHV R HQ GLQHUR (VWD FXHVWLyQ FODUR HVWi
HTXLSDUDEOH'HHVWHPRGRILQDOPHQWHSDUHFHTXHVHKDHQFRQWUDGRXQDPHGLGDLQYD SDUHFH GLItFLO GH GLULPLU FXDQGR VH KD IUDFDVDGR HQ OD E~VTXHGD GH XQD H[SOLFDFLyQ
ULDEOHVyORTXHVXFDUiFWHULQGLYLGXDO\YLQFXODGRDORVVHQWLPLHQWRVGHOWUDEDMDGRUOR FRKHUHQWHVREUHODGHWHUPLQDFLyQGHOYDORUGHFDPELRGHORVSURGXFWRVGHPDQHUDTXH
TXH OD FRQYLHUWHQ HQ DOJR FRPSOHWDPHQWH LQFRQGXFHQWH (Q WRGDV ODV pSRFDV VH DILU VyORSXHGHQHVSHUDUVHUHVXOWDGRVFRQWUDGLFWRULRV$Vt\WRGRDQWHODIDOWDGHXQDPHGL
PD XQD KRUD GH WUDEDMR LPSOLFD SDUD TXLpQ OR UHDOL]D XQ VXIULPLHQWR VLPLODU SXHV KD GD LQYDULDEOH GHO YDORU 6PLWK SDUHFH HVWDU WRGDYtD REVWLQDGR FRQ OD E~VTXHGD GH XQ
GHGLFDGRXQDKRUDDWUDEDMDUHQOXJDUGHKDFHURWUDFRVDTXHSRGUtDSURSRUFLRQDUOHXQ SXQWRILMRGH´DOJRµTXHVHDLQYDULDEOHHQXQVLVWHPDGRQGHWRGRHVWiVXMHWRDOFDPELR
DXQFXDQGRVLORHQFRQWUDUD\DQRDSRUWDUtDFDVLQDGDDODVROXFLyQGHODLQYHVWLJDFLyQ
RULJLQDO'HPRGRTXHHVWDVUHIOH[LRQHVVHLQVFULEHQGHQWURGHVXWHRUtDGHOVDODULR\QR
#SWÈUGRTGUGPVCWPCFKHKEWNVCFVGTOKPQNÎIKEC.CGUEWGNCEN¶UKECUQNÈCTGHGTKTUGCNXCNQTQRTGEKQFGNVTCDCLQ \DHQVXWHRUtDGHOYDORU
5KPGODCTIQNCGZRTGUKÎPŐXCNQTFGNVTCDCLQőGUFQDNGOGPVGEQPHWUC'PRTKOGTNWICTCNVQOCTCNVTCDCLQEQOQ
HWGPVGFGXCNQTUGNNGICCNCEQPENWUKÎPFGSWGNCUOGTECPEÈCUVKGPGXCNQTRQTUGTRTQFWEVQUFGNVTCDCLQ2GTQCUWXG\ $QDOLFHPRV ODV PDJUDV FRQFOXVLRQHV TXH VH DOFDQ]DQ D SDUWLU GH DTXt (O SDVDMH
GNVTCDCLQOKUOQVKGPGUWRTQRKQXCNQTFGOQFQSWGGZKUVKTÈCWPXCNQTFGNXCNQT'PUGIWPFQNWICTEQOQUGÌCNCT¶ DQWHULRU SDUHFH DILUPDU TXH HO WUDEDMDGRU SRU LJXDO WUDEDMR UHFLEH GLVWLQWRV SDJRV HQ
O¶UCFGNCPVG/CTZGNQDTGTQPQRWGFGGPTKIQTXGPFGTUWVTCDCLQ7PCEQPEKUCCENCTCEKÎPFGGUVCEWGUVKÎPCRCTGEG
GPNCKPVTQFWEEKÎPFG('PIGNURCTC6TCDCLQCUCNCTKCFQ[ECRKVCNŐNQSWGGUVGVTCDCLCFQTXGPFÈCCNECRKVCNKUVCPQGTC
WpUPLQRV GH ELHQHV 3RU WUDEDMDU XQD KRUD REWLHQH HQ XQ FDVR GLH] NLORV GH SDQ \ HQ
RTGEKUCOGPVGUWVTCDCLQō#NNÈFQPFGEQOKGP\CTGCNOGPVGUWVTCDCLQŋFKEG/CTZŋJCFGLCFQ[CFGRGTVGPGEGTNGCÃN RWURYHLQWHNLORVGHSDQ¢&yPRVHH[SOLFDHVWR"/RTXHKDYDULDGRQRHVHOWUDEDMRTXH
[PQRWGFGRQTVCPVQXGPFGTNQŎ.QÕPKEQSWGGPEQPUGEWGPEKCRWGFGXGPFGTGUUWVTCDCLQHWVWTQGUFGEKT UHDOL]y VLQR HO YDORU GHO SDQ /D LQWHUSUHWDFLyQ PiV IDYRUDEOH TXH SXHGH UHDOL]DUVH GH
EQORTQOGVGTUGCTGCNK\CTWPCFGVGTOKPCFCRTGUVCEKÎPFGVTCDCLQGPWPFGVGTOKPCFQVKGORQ2GTQCNJCEGTNQPQ
XGPFGVTCDCLQ
RWGUÃUVGGUV¶CÕPRQTTGCNK\CT UKPQSWGRQPGCFKURQUKEKÎPFGNECRKVCNKUVCCECODKQFGWP HVWDDILUPDFLyQHVTXHSRULJXDOWUDEDMRHOWUDEDMDGRUUHFLEHFRPRVDODULRVLHPSUHXQD
FGVGTOKPCFQRCIQUWHWGT\CFGVTCDCLQRQTFGVGTOKPCFQVKGORQ
GPGNUCNCTKQRQTFÈCU QEQPGNHKPFGQDVGPGTWP PLVPD FDQWLGDG GH WUDEDMR HQFDUQDGD XQDV YHFHV HQ XQD PD\RU FDQWLGDG \ RWUDV HQ
TGUWNVCFQ
GPGNUCNCTKQRQTRKG\CU NQSWGJCEGGUCNSWKNCTQXGPFGTUWHWGT\CFGVTCDCLQ#JQTCDKGPGUVCHWGT\CFG
VTCDCLQUGJCNNCWPKFCCUWRGTUQPC[GUKPUGRCTCDNGFGGNNCő
=? 
XQDPHQRUFDQWLGDGGHELHQHV(QHOHMHPSORTXHGLPRVODGXSOLFDFLyQGHVXVDODULRHQ
 .GEEKÎP#FCO5OKVJ[NCHQTOCEKÎPFGNUKUVGOCEN¶UKEQ #ZGN-KEKNNQH 

SDQUHVSRQGHDTXHHOSDQUHTXLHUHDKRUDODPLWDGGHOWUDEDMRTXHDQWHVYDOHODPLWDG GD SDUD FRQVHUYDU OD ULTXH]D ²EDMR OD IRUPD GH XQD UHQWD ILMD² D OR ODUJR GHO WLHPSR \
(Q HVWD PLVPD OtQHD SXHGH DQDOL]DUVH OR TXH VLJXH FXiOHVODPHMRUIRUPDGHPHGLU\FRPSDUDUODULTXH]DHQWUHGLVWLQWRVSDtVHV\pSRFDV"6H
LQWURGXFH DVt OD GLVWLQFLyQ HQWUH HO SUHFLR UHDO \ HO SUHFLR QRPLQDO GH ODV PHUFDQFtDV
3HUR DXQTXH SDUD HO WUDEDMDGRU VLHPSUH WHQJDQ LJXDO YDORU LGpQWLFDV FDQWLGD TXH GD WtWXOR DO FDStWXOR  HO SULPHUR FRUUHVSRQGH D OD UD]yQ HQWUH HO SUHFLR GH ODV
GHVGHWUDEDMRQRRFXUUHDVtFRQODSHUVRQDTXHORHPSOHDSXHVSDUDHOODWLHQH PHUFDQFtDV \ HO VDODULR HV GHFLU DO WUDEDMR TXH ODV PHUFDQFtDV SXHGHQ FRPSUDU \ HO
XQDVYHFHVPiV\RWUDVPHQRVYDORU/DVFRPSUDHQXQDVRFDVLRQHVFRQXQD VHJXQGRDOSUHFLRHQGLQHURTXHYDUtDVHJ~QODVPRGLILFDFLRQHVGHOYDORUGHORVPHWD
PD\RUFDQWLGDGGHELHQHV\HQRWUDVFRQPHQRUFDQWLGDGGHORVPLVPRSRUOR OHV \ WDPELpQ SRU HO FRQWHQLGR PHWiOLFR GH ODV GLIHUHQWHV XQLGDGHV PRQHWDULDV
FXDO VH KDFH OD LGHD GH TXH HO SUHFLR GHO WUDEDMR YDUtD FRPR HO GH WRGDV ODV
GHPiVFRVDVVLHQGRXQDVYHFHVFDUR\RWUDVEDUDWR(QUHDOLGDGVRQORVELHQHV 3DUHFH SXHV TXH HO WUDEDMR HV OD PHGLGD XQLYHUVDO \ PiV H[DFWD GHO YDORU OD ~QLFD
ORVTXHVRQFDURVREDUDWRVHQXQFDVR\HQRWUR 6PLWK>@  UHJODTXHQRVSHUPLWHFRPSDUDUORVYDORUHVGHODVGLIHUHQWHVPHUFDQFtDVHQGLVWLQWRV
WLHPSRV\OXJDUHV7RGRHOPXQGRDGPLWHTXHQRSRGHPRVHVWLPDUHOYDORUUHDOGH
(QHIHFWRVLHOVDODULRHQWpUPLQRVGHWLHPSRGHWUDEDMR²QRHQWpUPLQRVGHGLQHUR ODVFRVDVGHXQVLJORDRWURSRUODVFDQWLGDGHVGHSODWDTXHVHKD\DQGDGRSRUHOODV
R GH ELHQHV² QXQFD VH PRGLILFDUD KDEUtD DTXt XQD SRVLEOH VROXFLyQ DO SUREOHPD GH OD QLWDPSRFRSRUODVFDQWLGDGHVGHJUDQRTXHVHGHQGHXQDxRDOVLJXLHQWH3HURSRU
PHGLGDLQYDULDEOHGHOYDORU6LQHPEDUJRVLJXLHQGRHVWDSLVWD6PLWKVHHQIUHQWDDXQD ODVFDQWLGDGHVGHWUDEDMRVtTXHSRGHPRVHVWLPDUORGHXQDxRDRWUR\GHXQVLJORD
QXHYD GLILFXOWDG FLHUWDPHQWH HVSLQRVD 6L HO VDODULR IXHUD FRQVWDQWH HQ WpUPLQRV GH RWURFRQODPD\RUH[DFWLWXGSRVLEOH 6PLWK>@ 
WLHPSR GH WUDEDMR OR ~QLFR TXH DVHJXUDUtD XQD JDQDQFLD DO FDSLWDOLVWD VHUtD TXH HO
WUDEDMDGRUWUDEDMHSDUDpOPiVKRUDVTXHODVTXHSDJDQVXVDODULR3RUTXHVLSRUFDVRHO 6HDUJXPHQWDTXHHOVDODULRHVHQODSUiFWLFDODPHGLGDGHOYDORUPiVDGHFXDGD
VDODULRGHOREUHURIXHUDVLHPSUHLJXDODKRUDV\HOSDQTXHUHFLEHFRPRVDODULRHVWRGR 3HUR QR VH DYDQ]D QL XQ SDVR HQ OD LQYHVWLJDFLyQ FRQFHSWXDO UHODFLRQDGD FRQ OD WHRUtD
HOTXHSXHGHSURGXFLUVHHQFXDWURKRUDV HQRFDVLRQHVPiVSDQ\HQRWUDPHQRVSHUR GHOYDORU\ODGLVWULEXFLyQ VDODULR\JDQDQFLD (QORTXHUHVSHFWDDOVDODULRGHPRPHQ
VLHPSUHHOTXHFRUUHVSRQGHDFXDWURKRUDVGHWUDEDMR ODJDQDQFLDGHOFDSLWDOLVWDVHUtD WR VH KD VHxDODGR TXH HO WUDEDMDGRU VDFULILFD OLEHUWDG FRPRGLGDG \ IHOLFLGDG DO WUDED
QXOD<VLSRUHOFRQWUDULRHOREUHURREWXYLHUDXQVDODULRHTXLYDOHQWHDFXDWURKRUDVGH MDUTXHWDOVDFULILFLRHVLQYDULDEOH\TXHORVELHQHVTXHFRPSRQHQHOVDODULRGHOREUHUR
WUDEDMR \ WUDEDMDUD  X  KRUDV KDEUtD TXH DFHSWDU TXH HVWi WUDEDMDQGR JUDWXLWDPHQWH RTXHSXHGHQFRPSUDUVHFRQHOGLQHURTXHUHFLEHHOWUDEDMDGRUUHTXLHUHQSDUDVXSUR
SDUD HO FDSLWDOLVWD (VWH WRXU GH IRUFH FRQGXFH D 6PLWK GHVGH OD WHRUtD GHO YDORU \ HO GXFFLyQ VLHPSUH OD PLVPD FDQWLGDG GH WUDEDMR OR FXDO QR SXHGH FRQYHUWLUVH HQ XQD
SUHFLR ²LUUHVXHOWD² KDVWD OD WHRUtD GHO VDODULR \ SRU FRQVLJXLHQWH GH OD JDQDQFLD UHJOD TXH DVHJXUH HO FDPELR GH ODV PHUFDQFtDV SRU VX YDORU /OHJDGR HVWH SXQWR OD
/RVQXHYRVLQWHUURJDQWHVTXHVXUJHQFRQODDSDULFLyQGHOVDODULRSXHGHQH[DPLQDUVH GLVFXVLyQ WRPDUi HQ HO FDStWXOR VH[WR XQ UXPER FRPSOHWDPHQWH GLIHUHQWH
WDPELpQ GH RWUR PRGR 'XUDQWH OD MRUQDGD HO WUDEDMDGRU LQFRUSRUD XQD FDQWLGDG GH
WUDEDMR D ODV PHUFDQFtDV TXH SURGXFH GLJDPRV HTXLYDOHQWH D  KRUDV GH WUDEDMR  3HUR
SRUHVHWUDEDMRTXHUHDOL]DREWLHQHXQSDJRPHQRUDOSURGXFWRGHRFKRKRUDVGHWUDEDMR #DCPFQPQFGNCVGQTÈCFGNXCNQTHWPFCFCGPGNVTCDCLQ
(VWRLPSOLFDTXHHOWUDEDMRFRPRPHUFDQFtDLQFRUSRUDPiVWUDEDMRTXHHOTXHFRPDQGD
GHPRGRTXHFRQHVWDPHUFDQFtD ODIXHU]DGHWUDEDMR HOSULQFLSLRSURSXHVWRSRU6PLWK (Q HO FXUVR GH OD H[SOLFDFLyQ GHO FDStWXOR TXLQWR VREUH OD OH\ TXH ULJH HO FDPELR
QRSDUHFHFXPSOLUVH6LHQFDPELRHOWUDEDMDGRUIXHUDUHWULEXLGRFRQHOSURGXFWRtQWHJUR 6PLWK WURSH]y FRQ YDULDV GLILFXOWDGHV SHUR XQD GH HOODV SRGUtD GHVWDFDUVH FRPR OD
GH VX WUDEDMR WUDEDMD RFKR KRUDV \ UHFLEH XQ VDODULR HTXLYDOHQWH DO SURGXFWR GH RFKR IXQGDPHQWDO ODV PHUFDQFtDV FRQWLHQHQ FLHUWD FDQWLGDG GH WUDEDMR \ VH ODV FDPELD SRU
KRUDV GH WUDEDMR  OD JDQDQFLD VHUtD QXOD FRQ OR FXDO R ELHQ HO FDSLWDOLVWD QR SXHGH RWUDV PHUFDQFtDV TXH FRQWLHQHQ D VX YH] GHWHUPLQDGD FDQWLGDG GH WUDEDMR ¢6H LJXD
SURGXFLURELHQFRQVLJXHFDUJDU´DOJRPiVµDOSUHFLRGHYHQWDGHOSURGXFWR3HURGHVHU ODQDPEDVPDJQLWXGHV"<VLORKDFHQ¢FXiOHVHOPHFDQLVPRTXHDVHJXUDHVDLJXDOGDG"
DVt HO YDORU GH FDPELR QR HVWDUtD ~QLFDPHQWH UHJXODGR SRU HO WLHPSR GH WUDEDMR 6H KD /DIRUPDPiVVLPSOHGHJDUDQWL]DUHOUHVXOWDGRVHUtDTXHORVLQGLYLGXRVTXHLQWHUFDPELDQ
OOHJDGR D XQD HQFUXFLMDGD VLQ VDOLGD FRQRFLHUDQODVFDQWLGDGHVGHWUDEDMRFRQWHQLGDVHQDPEDVPHUFDQFtDV3HURHVWRQRHV
/RTXHUHVWDGHOFDStWXORTXLQWRHVGHGLFDGRDODQiOLVLVGHODVYDULDFLRQHVDEVROXWDV
\UHODWLYDVGHORVVDODULRVGHORVSUHFLRVGHORVPHWDOHVRORVFHUHDOHV\DODGHVFULSFLyQ
GHORVGLVWLQWRVVLVWHPDVPRQHWDULRV$VtHOSUREOHPDWHyULFRTXHFRQGXFHDODE~VTXH .CKFGCFGSWGGNUCNCTKQHWPEKQPCOGLQTEQOQRWPVQFGTGHGTGPEKCRCTCOGFKTNCTKSWG\CGPVÃTOKPQU
ŐTGCNGUőSWGEWCNSWKGTQVTQFGHNCEVQT
GNRTGEKQFGNQUCNKOGPVQUEQOQGNVTKIQ[NQUEGTGCNGUQEWCNSWKGTQVTQÈPFKEG
GDGHXQDPHGLGDGHOYDORUVHWUDVODGDDOSODQRSUiFWLFR¢FXiOHVODIRUPDPiVDGHFXD FGRTGEKQU TGCRCTGEGT¶PWGXCOGPVGCÌQUFGURWÃUGPNC6GQTÈC)GPGTCNFG-G[PGU
 .GEEKÎP#FCO5OKVJ[NCHQTOCEKÎPFGNUKUVGOCEN¶UKEQ #ZGN-KEKNNQH 

OR TXH RFXUUH HQ HO PXQGR UHDO /D VHJXQGD SRVLELOLGDG FRQVLVWLUtD HQ TXH H[LVWD XQD &RQ WRGR KD\ TXH UHFRQRFHU TXH HQ OR TXH YD GHO LQWULQFDGR GHVDUUROOR QXQFD
PHUFDQFtDFX\RYDORUQXQFDVHPRGLILTXH\SRUWDQWRVLUYDFRPRXQDPHGLGDLQYDULD DQWHV OD OH\ GHO YDORU IXQGDGD HQ HO WUDEDMR KDEtD VLGR IRUPXODGD GH XQD PDQHUD WDQ
EOH XQ SXQWR GH UHIHUHQFLD SDUD HO PXQGR GH ODV PHUFDQFtDV 3HUR WDO LQVWUXPHQWR GH WD[DWLYD ´OD ~QLFD QRUPDµ TXH UHJXOD HO LQWHUFDPELR HV OD FDQWLGDG GH WUDEDMR (O
FRPSDUDFLyQ \ PHGLFLyQ WDPSRFR H[LVWH LQFRQYHQLHQWH HV TXH VHJ~Q VRVWLHQH DKRUD 6PLWK HVWD OH\ GHO YDORU QR RSHUD HQ OD
$QWHHVWRVFRQWUDWLHPSRV6PLWKDWLQDDSUHVHQWDUDOWUDEDMRPLVPRFRPRXQDSR VRFLHGDGFLYLOL]DGDVLQRHQXQKLSRWpWLFRHVWDGRSULPLWLYR\UXGRGHODVRFLHGDGGRQGH
VLEOH PHGLGD LQYDULDEOH SHUR ²FXDQGR OR KDFH² WURSLH]D FRQ XQ SUREOHPD DGLFLRQDO ODV PHUFDQFtDV VH FDPELDEDQ ~QLFD \ H[FOXVLYDPHQWH VHJ~Q HO WLHPSR TXH UHTXLHUH VX
TXHYLHQHDHQWXUELDUVXSUHVXQWRKDOOD]JRHQODVRFLHGDGPRGHUQDODIXHU]DGHWUDED UHVSHFWLYD SURGXFFLyQ +D\ TXH UHFRQRFHU TXH HVWD HV XQD YHUGDGHUD VRUSUHVD SRUTXH
MR WDPELpQ HV XQD PHUFDQFtD \ FRPR WDO WLHQH WDPELpQ XQ SUHFLR HO VDODULR 3DUD HO KDVWD DTXt ²D OR ODUJR GH ORV FLQFR FDStWXORV DQWHULRUHV² QR VH KDEtD KHFKR UHIHUHQFLD
WUDEDMDGRU SURPHGLR HO HVIXHU]R TXH DSOLFD H LQFOXVR HO VXIULPLHQWR TXH H[SHULPHQWD DOJXQD D XQD SUHVXQWD VRFLHGDG SULPLWLYD FRPR REMHWR GH HVWXGLR 0iV SUHFLVDPHQWH
SXHGHQ VHU VLHPSUH VLPLODUHV SHUR FLHUWDPHQWH QR OR HV HO VDODULR TXH UHFLEH (Q HO QDGD LQGLFDED TXH ODV HOXFXEUDFLRQHV GHO FDStWXOR TXLQWR VH UHILULHUDQ D DOJXQD IRUPD
FDStWXORTXLQWRVHUHFRQRFHTXHSRUHOPLVPRWUDEDMRDYHFHVVHREWLHQHPiV\DYHFHV FLyQ HFRQyPLFD TXH QR IXHUD OD VRFLHGDG DFWXDO ¢4Xp RFXUULy HQWRQFHV" (V FRPR VL
PHQRVGLQHURDYHFHVXQDFDQWLGDGPD\RU\RWUDVXQDFDQWLGDGPHQRUGHSURGXFWR VLWLDGRSRUVXVSURSLDVGLILFXOWDGHV6PLWKVHKXELHUDYLVWRIRU]DGRDFRQFHELUXQDVRFLH
1DGDVHJDQDFRQSRVWXODUTXHVDODULRHVFRQVWDQWHHQWpUPLQRVGHOWLHPSRGHWUDEDMR GDG LPDJLQDULD D OD PHGLGD GH VXV SURSLDV QHFHVLGDGHV WHyULFDV XQD VRFLHGDG FDUHQWH
TXH SXHGH DGTXLULU HQ HO FDPELR SXHV SULPHUR KDEUtD TXH H[SOLFDU FXiOHV VRQ ODV GHWRGRVORVREVWiFXORVTXHHQHOFDStWXORTXLQWRLPSLGLHURQDODFDQWLGDGWUDEDMRJREHU
OH\HV TXH ULJHQ OD GHWHUPLQDFLyQ GHO VDODULR OR FXDO HQ OXJDU GH FRQVWLWXLU XQD VROX QDU²GLUHFWDPHQWH²HOYDORUGHFDPELR(QHVWDVRFLHGDGSULPLWLYDHQODTXHORVKRPEUHV
FLyQ SDUD HO SUREOHPD DQWHULRU ²HO GHO YDORU² QR KDFH PiV TXH FRQYHUWLUOR HQ RWUR DOVHUWRGRVHOORVFD]DGRUHVFRQRFHQHOWLHPSRGHWUDEDMRHPSOHDGRHQWRGDVODVSURGXF
PXFKR PiV LQWULQFDGR \ SRU GHFLU DVt GXSOLFDUOR 0iV D~Q VL HO VDODULR IXHUD FRQV FLRQHV²HQHOHMHPSORFDVWRUHV\FLHUYRV²HQODTXHQRH[LVWHQPHGLRVGHSURGXFFLyQ \
WDQWHHQWpUPLQRVGHWLHPSRGHWUDEDMRHVWRTXHUUtDGHFLUTXHHQODVRFLHGDGFDSLWD SRUWDQWRWDPSRFRFDSLWDOLVWDV \HQGRQGHDGHPiVSXHGHKDFHUVHOLEUHXVRGHODVWLHUUDV
OLVWD HO WUDEDMDGRU SURGXFH GXUDQWH GHWHUPLQDGR WLHPSR SHUR UHFLEH D FDPELR GH VX OR TXH ERUUD D ORV WHUUDWHQLHQWHV  TXHGD DVt DVHJXUDGR HO FXPSOLPLHQWR GH OD OH\ GHO
WUDEDMRXQDFDQWLGDGGHSURGXFWRFX\RYDORUHVVLHPSUHPHQRUDOWRWDOGHVXSURGXF FDPELRVHJ~QHOWLHPSRGHWUDEDMRHQORWpUPLQRVUHTXHULGRVSRU6PLWK
FLyQ SRUTXH GH RWUR PRGR QR TXHGDUtD QDGD SDUD TXLpQ OR FRQWUDWD 6L DVt IXHUD HO
WUDEDMRFRPDQGDGRSRUHOVDODULRVHUtDVLHPSUHPHQRUDOWUDEDMRTXHHOREUHURLQFRUSR (Q HVH HVWDGR GH FRVDV HO SURGXFWR tQWHJUR GHO WUDEDMR SHUWHQHFH DO WUDEDMD
UD GHVWUX\HQGR DVt OD OH\ GHO YDORU TXH 6PLWK LQWHQWDED GHIHQGHU 'H HVWH PRGR OD GRU \ OD FDQWLGDG GH WUDEDMR FRP~QPHQWH HPSOHDGR HQ DGTXLULU R SURGXFLU
DSDULFLyQ GHO WUDEDMR FRQVLGHUDGR FRPR XQD PHUFDQFtD \ OD GLVFXVLyQ GH VX SUHFLR HO XQD PHUFDQFtD HV OD ~QLFD FLUFXQVWDQFLD TXH SXHGH UHJXODU OD FDQWLGDG GH
VDODULRHQOXJDUGHVLPSOLILFDUODVFRVDVODVKDFHVLHVSRVLEOHDXQPiVFRPSOHMDV WUDEDMR DMHQR TXH FRQ HOOD VH SXHGH DGTXLULU SHUPXWDU R GLVSRQHU 6PLWK
7DOYH]SRUHVWHF~PXORGHGLILFXOWDGHVVLQUHVROYHUDOFRPLHQ]RGHOFDStWXORVH[WR >@ 
6PLWKDGRSWDXQHQIRTXHFRPSOHWDPHQWHGLIHUHQWH\TXHUHSUHVHQWDXQEUXVFRFDPELR
GHUXPERGHVWLQDGRQRWDQWRDVROXFLRQDUORVLQFRQYHQLHQWHVSODQWHDGRVHQHOFDStWXOR (Q HO ´HVWDGR SULPLWLYR \ UXGRµ HO WUDEDMDGRU SURGXFH PHUFDQFtDV FRQ VXV SURSLDV
TXLQWRVLQRDPRGLILFDUGHFXDMRORVWpUPLQRVGHOSUREOHPD PDQRV\HVGXHxRLQGLVFXWLEOHGHOWRWDOGHVXSURGXFWR&XDQGRHOWUDEDMDGRUSURGXFWRU
FRQFXUUH DO PHUFDGR VyOR HVWDUi GLVSXHVWR D FDPELDU VXV PHUFDQFtDV VL OH RIUHFHQ RWUDV
(QHOHVWDGRSULPLWLYR\UXGRGHODVRFLHGDGTXHSUHFHGHDODDFXPXODFLyQGH TXH FRQWLHQHQ LJXDO FDQWLGDG GH WUDEDMR TXH OD SURSLD 3RUTXH DTXt DO SOHQR FRQRFL
FDSLWDO \ D OD DSURSLDFLyQ GH OD WLHUUD OD ~QLFD FLUFXQVWDQFLD TXH SXHGH VHUYLU PLHQWR GH ORV WLHPSRV GH WUDEDMR VH OH DJUHJD OD SRVLELOLGDG GH FDPELDU GH XQD UDPD GH
GH QRUPD SDUD HO FDPELR UHFtSURFR GH GLIHUHQWHV REMHWRV SDUHFH VHU OD SURSRU SURGXFFLyQ D RWUD 6LHQGR DVt HO VLVWHPD VyOR HQFXHQWUD HO HTXLOLEULR FXDQGR OD UHODFLyQ
FLyQHQWUHODVGLVWLQWDVFDQWLGDGHVGHWUDEDMRTXHVHQHFHVLWDQSDUDDGTXLULUORV GHFDPELRHVSURSRUFLRQDODODFDQWLGDGGHWUDEDMRFRQWHQLGDHQFDGDPHUFDQFtD&RQXQ
6L HQ XQD QDFLyQ GH FD]DGRUHV SRU HMHPSOR FXHVWD XVXDOPHQWH GREOH WUDEDMR VHQFLOOR HMHPSOR HV SRVLEOH PRVWUDU TXH OD OH\ GHO YDORU EDMR HVWRV VXSXHVWRV HVSHFLDOHV
PDWDUXQFDVWRUTXHXQFLHUYRHOFDVWRUQDWXUDOPHQWHVHFDPELDUiSRURYDOGUi UHVLVWH FXDOTXLHU SHUWXUEDFLyQ SRU HMHPSOR SURYHQLHQWHV GH FDPELRV GH OD GHPDQGD
GRVFLHUYRV(VQDWXUDOTXHJHQHUDOPHQWHHVSURGXFWRGHOWUDEDMRGHGRVGtDVR 6L FD]DU XQ FDVWRU LQVXPH GRV KRUDV GH WUDEDMR \ DSUHVDU D XQ FLHUYR UHTXLHUH OD
GHGRVKRUDVYDOJDHOGREOHTXHODTXHHVFRQVHFXHQFLDGHXQGtDRGHXQDKRUD PLWDGGHHVIXHU]RGRVFLHUYRVVHFDPELDUiQSRUXQFDVWRU6XSRQJDPRVDKRUDTXHSRU
6PLWK>@  REUD GH XQ FDPELR FDSULFKRVR HQ ORV JXVWRV GH PLHPEURV GH HVWD VRFLHGDG FUHFH OD
GHPDQGDGHFLHUYRV²HVYHUDQRSRUHMHPSOR\VHSUHILHUHODFDUQHDODSLHOGHFDVWRU²(O
 .GEEKÎP#FCO5OKVJ[NCHQTOCEKÎPFGNUKUVGOCEN¶UKEQ #ZGN-KEKNNQH 

GtDHQTXHHVWRRFXUUDODRIHUWDDQWHULRUGHFLHUYRVVHUiLQVXILFLHQWHSDUDVDWLVIDFHUORV KLVWyULFR 'H PDQHUD TXH HQ OXJDU GH GHVFULELU XQD VRFLHGDG FRQFUHWD \ UHDO 6PLWK
QXHYRV GHVHRV GH ORV FRQVXPLGRUHVSURGXFWRUHV 6H YHULILFDUi HQWRQFHV XQ ´H[FHVR GH FRQVWUX\H XQ ´PRGHORµ D PHGLGD GH VXV OLPLWDFLRQHV WHyULFDV
GHPDQGDµ TXH SUHVLRQDUi DO DO]D VREUH HO ´SUHFLRµ GHO FLHUYR /RV FD]DGRUHV GH FLHUYRV (QHOHVWDGRSULPLWLYRQRVyORVHVXSRQHTXHORVWLHPSRVGHWUDEDMRVRQSRUWRGRV
QR TXHUUiQ GHVSUHQGHUVH GH HOORV D PHQRV FODUR HVWi TXH D FDPELR GH XQ FLHUYR OHV FRQRFLGRV VLQR TXH DGHPiV OD UHWULEXFLyQ GHO WUDEDMDGRU HO VDODULR HV LGpQWLFD DO
HQWUHJXHQ PiV FDVWRUHV TXH ORV TXH DQWHV EDVWDEDQ SDUD TXH VH UHDOL]DUD HVD PLVPD SURGXFWRWRWDOHQWpUPLQRVGHELHQHVHQWpUPLQRVGHGLQHUR\ORTXHHVPiVLPSRUWDQ
WUDQVDFFLyQ 6XSRQJDPRV HQWRQFHV TXH OD UHODFLyQ GH SUHFLRV VH DMXVWD KDVWD OOHJDU D WH HQ WpUPLQRV GH WUDEDMR &RQ OR FXDO HQ UHDOLGDG QR KD\ PRGR GH HYLWDU TXH VH
XQDQXHYDWDVDGHFDPELRGHXQFLHUYRSRUXQFDVWRU DQWHVHUDGRVSRUXQR (QEDVH FXPSOD OD OH\ GHO FDPELR VHJ~Q HO WLHPSR GH WUDEDMR 3RGUtD GHFLUVH WDPELpQ TXH HO
D HVWH UHVXOWDGR VH SRGUtD DILUPDU TXH HO SUHFLR QR HVWi ~QLFDPHQWH UHJLGR SRU OD SUREOHPDTXHGDUHVXHOWRVyORTXHDFRVWRGHFRQYHUWLUVHHQDOJRWULYLDO\GHRSHUDUVyOR
FDQWLGDGGHWUDEDMRVLQRWDPELpQ \SULQFLSDOPHQWH SRUODXWLOLGDGSRUORVJXVWRVTXH HQXQDVRFLHGDGLQYHQWDGD'HPRGRTXHORTXHKDVWDDTXtVHKDEtDDYDQ]DGRSDUHFH
KDQFDPELDGR6LQHPEDUJRDXQTXHHOFDPELRHQODGHPDQGDHVFDSD]GHSURGXFLUXQ TXHGDUHQODQDGDSXHVQRVHKDUHVSRQGLGRDXQHOLQWHUURJDQWHLQLFLDO¢FXiOHVODOH\
GHVYtR HQ ORV SUHFLRV UHVSHFWR GH ORV YDORUHV HQ WpUPLQRV GH WUDEDMR  HVWD GHVYLDFLyQ TXH ULJH HO LQWHUFDPELR ²HO YDORU GH FDPELR² HQ OD VRFLHGDG DFWXDO HQ OD VRFLHGDG
QR SRGUi QXQFD VHU GXUDGHUD VHUi VyOR WUDQVLWRULD (Q ODV QXHYDV FLUFXQVWDQFLDV ORV FLYLOL]DGD"
FD]DGRUHV GH FDVWRUHV HQFRQWUDUiQ PiV SURYHFKRVR GHGLFDUVH D SHUVHJXLU FLHUYRV SXHV 6REUHHVWH~OWLPRSXQWRHQHOFDStWXORVH[WRVHSURSRQHXQDH[SOLFDFLyQFRPSOHWD
FRQGRVKRUDVGHWUDEDMRVHREWLHQHXQFDVWRUTXHDKRUDVHFDPELDSRUXQVRORFLHUYR PHQWH QXHYD \ GLVWLQWD FRQRFLGD FRPR ´WHRUtD GH ORV FRVWRV GH SURGXFFLyQµ \ TXH
PLHQWUDVTXHVLSDVDQDODRWUDUDPDGHDFWLYLGDG²OD´LQGXVWULDGHOFLHUYRµ²HQODV VRVWLHQHTXHHOYDORUGHFDPELRHVWiGHWHUPLQDGRSRUODVXPDGHOVDODULRODJDQDQFLD\
PLVPDV GRV KRUDV SRGUi REWHQHU GRV FLHUYRV HQ OXJDU GHO ~QLFR TXH VH REWLHQH SRU OD UHQWD YDOH GHFLU GH ODV UHWULEXFLRQHV TXH REWLHQHQ WRGRV ORV TXH SDUWLFLSDQ GHO
PHGLRGHOFDPELRDORVQXHYRVSUHFLRV/DFD]DGHFLHUYRVVHKDYXHOWRPiVOXFUDWLYD SURFHVR SURGXFWLYR WUDEDMDGRUHV FDSLWDOLVWDV WHUUDWHQLHQWHV 1R VH WUDWD VyOR XQ FDP
TXH OD GH FDVWRUHV GH PDQHUD ORV SURGXFWRUHV GH FDVWRU DEDQGRQDUiQ VX RILFLR \ VH ELR GH LGHD VLQR HVSHFtILFDPHQWH XQ UHWURFHVR FRQ UHVSHFWR D OD LGHD RULJLQDO TXH VH
GHVSOD]DUiQ KDFLD OD SURGXFFLyQ GH FLHUYRV LQFUHPHQWDQGR DVt OD RIHUWD SDUD TXH KDEtD GHVDUUROODGR GHVGH ODV SULPHUDV SiJLQDV GH /D ULTXH]D SRUTXH VL KDVWD DKRUD HO
UHVSRQGD D ORV QXHYRV UHTXLVLWRV GH OD GHPDQGD 7DO UHDFRPRGDPLHQWR VyOR FHVDUi WUDEDMRHUDFRQVLGHUDGRFRPROD~QLFDIXHQWHGHODULTXH]D\GHOYDORUHQHVWHFDStWXOR
FXDQGR OD UHODFLyQ GH SUHFLRV VH LJXDOH QXHYDPHQWH D ORV UHTXLVLWRV GH WUDEDMR DO VHGLFHTXH´>V@DODULREHQHILFLR\UHQWDVRQODVWUHVIXHQWHVRULJLQDULDVGHWRGDFODVHGH
FDQ]DQGR HQWRQFHV XQ QXHYR HTXLOLEULR $OFDQ]DGR HVH SXQWR D WRGRV ORV SURGXFWR UHQWD\GHWRGRYDORUGHFDPELRµ 6PLWK>@ 
UHV OHV UHVXOWDUi LQGLIHUHQWH GHGLFDUVH D XQD DFWLYLGDG R D OD RWUD SXHV PHGLDQWH HO (VWXGLHPRV SXHV HO UHFRUULGR TXH FRQGXFH D 6PLWK KDFLD HVWD FRQFOXVLyQ TXH VLJ
FDPELRVHREWLHQHQORVPLVPRVUHVXOWDGRVTXHPHGLDQWHODSURGXFFLyQ(OQXHYRHTXL QLILFD QDGD PiV \ QDGD PHQRV TXH HO DEDQGRQR GH OD WHRUtD GHO YDORU IXQGDGD HQ HO
OLEULR VH ORJUD FXDQGR ORV SUHFLRV VH FRUUHVSRQGHQ FRQ ODV FDQWLGDGHV UHODWLYDV GH WUDEDMR D OD TXH VH KDEtD DGKHULGR IpUUHDPHQWH GHVGH OD ,QWURGXFFLyQ HQ DGHODQWH \
WUDEDMR DXQTXH DKRUD SDUD VXSOLU ODV QXHYDV QHFHVLGDGHV VH KD H[SDQGLGR OD SUR HQ HVSHFLDO HQ ORV SULPHURV SiUUDIRV GHO FDStWXOR TXLQWR
GXFFLyQ GH FLHUYRV
/D FRQFOXVLyQ HV TXH HQ HO HVWDGR SULPLWLYR GH 6PLWK OD ~QLFD FLUFXQVWDQFLD TXH >7@DQ SURQWR FRPR HO FDSLWDO VH DFXPXOD HQ SRGHU GH SHUVRQDV GHWHUPLQDGDV
SXHGHPRGLILFDUORVSUHFLRVGHIRUPDGXUDGHUD\SHUPDQHQWHHVTXHRFXUUDXQFDPELR DOJXQDVGHHOODVSURFXUDQUHJXODUPHQWHHPSOHDUORHQGDUWUDEDMRDJHQWHVODER
HQ OD FDSDFLGDG SURGXFWLYD GHO WUDEDMR HQ DOJXQD GH ODV UDPDV /RV FDPELRV HQ OD ULRVDV VXPLQLVWUiQGROH PDWHULDOHV \ DOLPHQWRV SDUD VDFDU XQ SURYHFKR GH OD
GHPDQGDDIHFWDUiQVyORODVFDQWLGDGHVSURGXFLGDVSHUROXHJRGHODMXVWHHQODRIHUWDHO YHQWD GH VX SURGXFWR R GHO YDORU TXH HO WUDEDMR LQFRUSRUD D ORV PDWHULDOHV $O
SUHFLR UHJUHVDUi D VX QLYHO GH HTXLOLEULR FDPELDUXQSURGXFWRDFDEDGRELHQVHDSRUGLQHURELHQSRUWUDEDMRRSRURWUDV
'HPDQHUDTXHHQHVWHFRQWH[WRVHFXPSOHODOH\GHOYDORUIXQGDGDHQHOWUDEDMR PHUFDGHUtDVDGHPiVGHORTXHVHDVXILFLHQWHSDUDSDJDUHOYDORUGHORVPDWHULD
6PLWKDOFDQ]DDVtVXPHWDVyORTXHORKDFHDFRVWDGHKDFHUOHSHUGHUDODOH\GHOYDORU OHV \ ORV VDODULRV GH ORV REUHURV HV QHFHVDULR TXH VH Gp DOJR SRU UD]yQ GH ODV
WRGRVXLQWHUpVWHyULFRSXHVVHWUDWDUtDGHXQDOH\TXHGHVFULEHHOFRPSRUWDPLHQWRGH JDQDQFLDV TXH FRUUHVSRQGHQ DO HPSUHVDULR HO FXDO FRPSURPHWH VX FDSLWDO HQ
ORVSUHFLRVVyORHQHOHVWDGRSULPLWLYR\UXGRGHODVRFLHGDG3DUDSHRUHVDVRFLHGDGDOD HVD FRQWLQJHQFLD (Q QXHVWUR HMHPSOR HO YDORU TXH HO WUDEDMDGRU DxDGH D ORV
TXH 6PLWK VH UHILHUH QR HV PiV TXH XQD ILFFLyQ DQDOtWLFD FDUHQWH GH WRGR DVLGHUR PDWHULDOHVVHUHVXHOYHHQGRVSDUWHVXQDGHHOODVSDJDHOVDODULRGHORVREUHURV
\ OD RWUD ODV JDQDQFLDV GHO HPSUHVDULR VREUH HO IRQGR HQWHUR GH PDWHULDOHV \
VDODULRVTXHDGHODQWD 6PLWK>@ 
%QOQUGÌCNC.GXÈP
 QVTQUWRWGUVQKORNÈEKVQGPGNŐCLWUVGEN¶UKEQőGUSWGJC[CNKDTGOQXKNKFCFFGN
VTCDCLQFGWPCTCOCRTQFWEVKXCJCEKCNCUQVTCUGUFGEKTSWGTGKPGNCNNCOCFCŐNKDTGEQORGVGPEKCő
 .GEEKÎP#FCO5OKVJ[NCHQTOCEKÎPFGNUKUVGOCEN¶UKEQ #ZGN-KEKNNQH 

$OFRPLHQ]RGHOFDStWXORVH[WR6PLWKDILUPDTXHHQXQDVRFLHGDGVLQFDSLWDOLVWDV $Vt \ WRGR HVWD H[SOLFDFLyQ GH OD JDQDQFLD FRPR XQ H[FHGHQWH VREUH OR TXH VH
QL WHUUDWHQLHQWHV FXDQGR HO SURGXFWR tQWHJUR HTXLYDOH DO VDODULR OD ~QLFD QRUPD TXH SDJDDOREUHURFKRFDFRQXQDGLILFXOWDGTXHHVWiLPSOtFLWDHQHOSDVDMHGH6PLWKSHUR
ULJHHOLQWHUFDPELRHVODFDQWLGDGGHWUDEDMR3HURHVWDVHQFLOODUHJODVHPRGLILFDQLELHQ TXHpVWHQROOHJDVLTXLHUDDUHVDOWDUGHVGHXQSXQWRGHYLVWDDQDOtWLFR,JXDOHVLQYHUVLR
VH DFXPXOD HO FDSLWDO \ VH GLVWULEX\H OD WLHUUD (O FRPLHQ]R GH OD FLWD DOLHQWD FLHUWDV QHVGHFDSLWDOSURSRUFLRQDQLJXDOJDQDQFLD\VLQHPEDUJRKDVWDDTXtVyORVHKDSUHVHQ
HVSHUDQ]DV FRQ UHVSHFWR D OD E~VTXHGD GH XQD FRPSDWLELOLGDG HQWUH OD WHRUtD GHO YDORU WDGRDOWUDEDMRFRPRIXHQWHGHYDORU(OGLOHPDSXHGHUHVXPLUVHDVtHQXQDPDQXIDFWX
IXQGDGD WUDEDMR \ OD DSDULFLyQ GH ODV JDQDQFLDV GHO HPSUHVDULR \ SRU WDQWR WDPELpQ UDTXHVHHPSOHDQPDWHULDOHVPiVFRVWRVRV\HOPLVPRWUDEDMRTXHHQRWUDSRUIXHU]DVH
GHO VDODULR  \D TXH SDUHFH VRVWHQHU TXH OD JDQDQFLD VH REWLHQH ´GH OD YHQWD GHO YDORU REWLHQH PiV JDQDQFLD HQ SURSRUFLyQ DO PD\RU GHVHPEROVR GH FDSLWDO 'H PDQHUD TXH
TXH HO WUDEDMR LQFRUSRUD D ORV PDWHULDOHVµ 1R REVWDQWH D UHQJOyQ VHJXLGR VH DILUPD TXH HQODSURGXFFLyQFDSLWDOLVWDODYDORUL]DFLyQGHODVPHUFDQFtDVQRSDUHFHVHUSURSRUFLR
ODVJDQDQFLDVVRQ´DOJRPiVµVREUH\SRUHQFLPDGHODLQYHUVLyQFRQODTXHVHSDJDQORV QDODOWUDEDMRTXHpVWDVHQFLHUUDQ\DTXHHOSURGXFWRGHOFDSLWDOSXHGHGLVSRQHUVREUH
VDODULRV\ORVPDWHULDOHV(VDTXtGRQGHVHSURGXFHHOTXLHEUH/DJDQDQFLDTXHSDUHFtD PiVWUDEDMRDMHQRGHOTXHVHKDHPSOHDGRGHPDQHUDGLUHFWD(QDSDULHQFLDODSDUWHGH
VHUXQDGHGXFFLyQGHOYDORUGHOSURGXFWRFX\DIXHQWHHUDHOWUDEDMRVHFRQYLHUWHDKRUD ODLQYHUVLyQTXHVHDSOLFDDODFRQWUDWDFLyQGHWUDEDMRYLYRSURGXFHJDQDQFLDGHOPLVPR
HQ XQD DGLFLyQ ²FX\R RULJHQ HV GHVFRQRFLGR² DO PRQWR FRUUHVSRQGLHQWH DO SDJR GH ORV PRGRHQTXHORKDFHODSRUFLyQTXHVHGHVWLQDDFRPSUDUPDWHULDSULPD\PDTXLQDULD
VDODULRV\ODVPDWHULDVSULPDV3RU~OWLPRDOFRQFOXLUODIUDVHYXHOYHDDSDUHFHUODLGHD 3DUHFLHUD HQWRQFHV TXH IXHUD HO FDSLWDO PLVPR HO TXH SURGXMHUD OD JDQDQFLD XQ PD\RU
GHTXHODJDQDQFLDSURYLHQHGHOYDORUTXHHOWUDEDMDGRUDxDGHDORVPDWHULDOHVHVGHFLU YDORU R TXH FDGD XQD GH ODV SDUWHV LQWHJUDQWHV GHO FRVWR OR KLFLHUD $FDVR VHD HVWD
QXHYDPHQWH SDUHFH GHFLU TXH OD JDQDQFLD GHEH FRQVLGHUDUVH FRPR XQD GHGXFFLyQ \ HQFHUURQD²TXH6PLWKQRHODERUD\TXHOOHYDUiFDVLXQVLJORGLOXFLGDU²ODTXHORLPSXO
TXHHOYDORUFUHDGRSRUHOWUDEDMRVH´UHVXHOYHµR´GLYLGHµHQGRVSDUWHVXQDFRUUHVSRQ VDDDEDQGRQDUWRGRORTXHKDEtDFRQVHJXLGRKDVWDDTXtHQVXH[SOLFDFLyQGHODGHWHU
GLHQWH DO VDODULR \ RWUD D OD JDQDQFLD PLQDFLyQ GHO YDORU SRU HO WLHPSR GH WUDEDMR ¢&yPR FRQFLOLDU HO KHFKR GH TXH VyOR HO
/DFRQWUDGLFFLyQGHHVWHSDVDMHHVODVLJXLHQWHQRHVORPLVPRGHFLUTXHODIXHQWHGHO WUDEDMR FUHD YDORU FRQ HO KHFKR GH TXH D  VyOR XQD SDUWH VH XWLOL]D SDUD SDJDU HO
YDORUHVHOWUDEDMR\TXHHVHYDORUFUHDGRSRUHOWUDEDMRVHUHSDUWHOXHJRHQWUHHOFDSLWDOLVWD VDODULR \ E  OD JDQDQFLD HV XQ SRUFHQWDMH TXH VH REWLHQH QR VyOR VREUH OD SDUWH TXH
\HOREUHUR VHUHVXHOYHHQVDODULRV\JDQDQFLDV TXHGHFLUTXHHOWUDEDMRFUHDYDORU\HO SDJDHOVDODULRVLQRVREUHHOWRWDOGHOFDSLWDODGHODQWDGRSDUDFRPSUDUIXHU]DGHWUDEDMR
FDSLWDO WDPELpQ OR KDFH \ TXH SRU WDQWR HO SUHFLR HVWi IRUPDGR SRU OD VXPD GHO YDORU \WDPELpQPDTXLQDULD\PDWHULDVSULPDV"
FUHDGRSRUHOWUDEDMR\GHOYDORUFUHDGRSRUHOFDSLWDOWDOFRPRVHH[SUHVDHQODVXPDGH /DDGRSFLyQGHODWHRUtDGHORVFRVWRVGHSURGXFFLyQHVHQGHILQLWLYDXQDUXSWXUD
VDODULRV\JDQDQFLDV(VWD~OWLPDHVODOODPDGDWHRUtDGHORVFRVWRVGHSURGXFFLyQ\DTXH FRQ OD SRVLFLyQ DQWHULRU TXH 6PLWK LQWHQWy VRVWHQHU WDQ ODERULRVD FRPR LQIUXFWXRVD
IXHUD GH ODV PDWHULDV SULPDV ²FX\R YDORU WDPELpQ HVWi FRQVWLWXLGR GHO PLVPR PRGR² HO PHQWH D OR ODUJR GHO FDStWXOR TXLQWR
YDORUGHOSURGXFWRVHREWLHQHVXPDQGRORVFRVWRVVDODULDOHV\ODJDQDQFLD 6L OD JDQDQFLD HV XQD SDUWH LQWHJUDQWH GHO YDORU SRU GHUHFKR SURSLR HV QHFHVDULR
 (YDOXHPRV D~Q SRU XQ LQVWDQWH HVWD LGHD GH TXH OD JDQDQFLD WRGD OD JDQDQFLD LQYHVWLJDUFXiOHVVXRULJHQ(QORVVLJXLHQWHVSDVDMHV6PLWKVHRFXSDGHSXQWXDOL]DU
TXH SULPDULDPHQWH REWLHQH HO FDSLWDOLVWD  VXUJH ´GHO YDORU TXH HO WUDEDMR LQFRUSRUD D ORV TXHODVJDQDQFLDVQRGHEHQFRQIXQGLUVHFRQXQDUHWULEXFLyQREWHQLGDSRUHOFDSLWD
PDWHULDOHVµ (VWD DILUPDFLyQ LQGLFD GRV FRVDV   4XH OD JDQDQFLD QR SURYLHQH GHO OLVWDSRUVXVODERUHVGHLQVSHFFLyQ\GLUHFFLyQ(VDVWDUHDVVRQWUDEDMR\SRUWDQWR
IRQGRTXHHOFDSLWDOLVWDDGHODQWDHQIRUPDGHPDWHULDVSULPDVFX\RYDORUDSDUHFHHQHO VH UHWULEX\HQ FRQ XQ VDODULR VHD TXH ODV UHDOLFH HO FDSLWDOLVWD HQ SHUVRQD X RWUD
SURGXFWR VLQR GHO WUDEDMR TXH ORV REUHURV DxDGHQ D ORV PDWHULDOHV HV GHFLU TXH OD SHUVRQD TXH FRQWUDWH 'LFKD WHRUtD GH OD JDQDQFLD WDPELpQ EDVWDQWH GLIXQGLGD
JDQDQFLD HV WDPELpQ SURGXFWR GHO WUDEDMR KXPDQR \   4XH HO FDSLWDOLVWD VH DSURSLD
GHXQDFDQWLGDGGHWUDEDMRYLYRPD\RUDOTXHSDJDSRUTXHGHRWURPRGRHOVDODULRVHUtD
LJXDODOYDORUGHOSURGXFWR\QRORHV6LVHVLJXHFRQHVWDOtQHDGHUD]RQDPLHQWRSXHGH OGFKQSWGPQEQORTGPFGNCNG[CRCTGEGCPWNCFCFGJGEJQGPGNTGUWNVCFQUGECODKC
FGUFGGNRWPVQFGXKUVCFGN
FRQFOXLUVH TXH OD JDQDQFLD HV HO H[FHGHQWH R OD SDUWH QR UHWULEXLGD GHO WUDEDMR \ TXH VTCDCLCFQT O¶UVTCDCLQRQTOGPQUVTCDCLQ[
FGUFGGNRWPVQFGXKUVCFGNECRKVCNKUVC OGPQUVTCDCLQRQTO¶U[FGSWG
FGUVCECCNIQSWGHQTOCNOGPVGNGKPFWEGCGTTQTCUCDGTSWGEQPNCCEWOWNCEKÎPFGNECRKVCN[NCRTQRKGFCFFGNCVKGTTCŋ
SRUWDQWRODJDQDQFLD\ODUHQWDHOFDSLWDO\ODSURSLHGDGWHUULWRULDOQRSXHGHQVHUGH GUFGEKTEWCPFQNCUEQPFKEKQPGUFGVTCDCLQCFSWKGTGPWPCGZKUVGPEKCRTQRKCGKPFGRGPFKGPVGHTGPVGCNVTCDCLQŋUG
QLQJ~QPRGRSRUVtIXHQWHVGHYDORU3HURHVWDWHRUtDGHODJDQDQFLDHVDEDQGRQDGDDO OCPKHKGUVCWPPWGXQIKTQUGRTQFWEGCRCTGPVGOGPVG
[FGJGEJQGPEWCPVQCNTGUWNVCFQ WPVTWGSWGFGNCNG[FGNXCNQT
ILQDO GHO PLVPR SDVDMH FLWDGR GPNQKPXGTUQFGGNNC5WHQTVCNG\CVGÎTKECEQPUKUVGRTGEKUCOGPVGGPSWGUGRGTECVCFGGUCEQPVTCFKEEKÎP[NCUWDTC[CCN
OKUOQVKGORQSWGUWFGDKNKFCFVGÎTKECTGUKFGGPSWGUGXGKPFWEKFQCGTTQTGPEWCPVQCNCNG[IGPGTCNKPENWUQGPNQVQECPVG
CNUKORNGECODKQFGOGTECPEÈCUGPSWGPQEQORTGPFGSWGGUVCEQPVTCFKEEKÎPPCEGRTGEKUCOGPVGFGNJGEJQFGSWGNC
OKUOCHWGT\CFGVTCDCLQUGEQPXKGTVGGPWPCOGTECPEÈC[FGSWGGURTGEKUCOGPVGGNXCNQTFGWUQFGGUVCOGTECPEÈC
/CTZGPUWU6GQTÈCUFGNCRNWUXCNÈCFGUVCECGNOÃTKVQFG5OKVJGPWPRWPVQGPGNSWGKPENWUQCXGPVCLCCUW GURGEÈHKECSWGPCFCVKGPGSWGXGTRQTVCPVQEQPUWXCNQTFGECODKQNCGPGTIÈCETGCFQTCFGFKEJQXCNQTFGWUQő
/CTZ
EQPVKPWCFQTO¶UNÕEKFQ
4KECTFQ EWCPFQTGEQPQEGSWGŐUGRTQFWEGWPCITKGVCFGSWGPQUCDGEÎOQCVTCXÃUFGWP =?C 
 .GEEKÎP#FCO5OKVJ[NCHQTOCEKÎPFGNUKUVGOCEN¶UKEQ #ZGN-KEKNNQH 

LQWHQWDHVWDEOHFHUXQDSURSRUFLyQHQWUHHOHVIXHU]RGHOFDSLWDOLVWD\ODPDJQLWXGGH UUHVSRQGHDORVEHQHILFLRVGHOFDSLWDOHPSOHDGRHQDGHODQWDUORVVDODULRV\VXPL
ODV JDQDQFLDV SHUR 6PLWK GHPXHVWUD TXH QR H[LVWH UHODFLyQ HQWUH DPEDV \ TXH HQ QLVWUDUORVPDWHULDOHVGHODHPSUHVD 6PLWK>@ 
FRQVHFXHQFLD OD JDQDQFLD HV DOJR GLVWLQWR GHO VDODULR GH GLUHFFLyQ 7DO WHRUtD GH OD
JDQDQFLD HV DGHPiV LQHILFD] SDUD GDU FXHQWD GH XQ VHJXQGR UDVJR TXH FDUDFWHUL]D 1XHYDPHQWH HO FRPLHQ]R GHO SDVDMH SDUHFH HVWDU DERQDQGR OD LGHD GH TXH ORV
DODVJDQDQFLDVGHOFDSLWDOLVWDVXFXDQWtDHVWiVLHPSUHHQSURSRUFLyQDOPRQWRWRWDO EHQHILFLRVVRQXQDSRUFLyQTXHHOFDSLWDOLVWDVHDSURSLDGHOSURGXFWRFX\RYDORUFUHDHO
GHO FDSLWDO LQYHUWLGR 6PLWK SDUHFH DTXt VXFXPELU DQWH OD DSDULHQFLD TXH SURGXFH WUDEDMDGRUSHURODVHJXQGDVRVWLHQHTXHIXHUDGHOHVWDGRSULPLWLYR\UXGRGHODVRFLH
HVWHIHQyPHQRHVGHFLUTXHHOFDSLWDOHVHOTXHFUHDSRUVtPLVPRODJDQDQFLD\SRU GDG ODV UHODFLRQHV GH FDPELR QR HVWiQ JREHUQDGDV H[FOXVLYDPHQWH SRU OD FDQWLGDG GH
HVR FXiQWR PD\RU VHD OD PDJQLWXG GH OD LQYHUVLyQ GH FDSLWDO PD\RU VHUi HO PRQWR WUDEDMR(VWRVHGHEHDHOWUDEDMRHPSOHDGRSDUDSURGXFLUXQDPHUFDQFtD²RPiVELHQ
GH OD JDQDQFLD GH PDQHUD TXH FRQFOX\H TXH OD JDQDQFLD VH VXPD DO VDODULR SDUD ODSDUWHTXHFRUUHVSRQGHDOVDODULR²HVVLHPSUHPHQRUTXHHOWUDEDMRTXHFRQHVDPHUFDQ
FRQIRUPDU HO YDORU R SUHFLR  GHO SURGXFWR FtD SXHGH REWHQHUVH HQ HO LQWHUFDPELR SXHV WLHQH TXH H[LVWLU XQD ´FDQWLGDG DGLFLRQDOµ
3HUR¢GHGyQGHVXUJHHVDJDQDQFLDFyPRVHIRUPD\SRUTXpYDDGDUDPDQRVGHO SDUDUHWULEXLUDOFDSLWDOLVWD'HHVWDPDQHUDFRQODDSDULFLyQGHOFDSLWDOLVWDHOYDORUGHO
FDSLWDOLVWD" +DVWD DTXt VDEHPRV VHJ~Q HO IUDJPHQWR FLWDGR TXH HO FDSLWDOLVWD DGHODQWD SURGXFWR GHEH VHU VLHPSUH PD\RU DO VDODULR \ HVWD GLIHUHQFLD HV MXVWDPHQWH OD JDQDQFLD
HOFDSLWDODUULHVJDRFRPSURPHWHVXFDSLWDO\TXH´QRWHQGUiLQWHUpVDOJXQRµHQLQYHU 2YLVWRDODLQYHUVDSXHGHGHFLUVHTXHODJDQDQFLDVHVXPDDOVDODULRSDUDFRQIRUPDUHO
WLUVLQRHVSHUDVHUHSRQHUHOFDSLWDOTXHKDDGHODQWDGR\REWHQHUDGHPiVXQDJDQDQFLD SUHFLR
SURSRUFLRQDODVXPRQWR/DGLILFXOWDGGHODFXHVWLyQQRSXHGHH[DJHUDUVH8QDSRVLEOH (OSUREOHPDTXHVHxDOD6PLWKSXHGHSODQWHDUVHHQWpUPLQRVGHKRUDVGHWUDEDMR6L
UHVSXHVWD VHQFLOOD HV TXH SUHFLVDPHQWH HO ´ULHVJRµ R ´FRPSURPLVRµ HV OD IXHQWH GH OD XQDPHUFDQFtDTXHUHTXLHUHKRUDVGHWUDEDMRTXHVHSDJDQFRPRVDODULRDOWUDEDMDGRU
JDQDQFLD(VFLHUWRTXHQDGLHLQYHUWLUtDVXFDSLWDOVLDOKDFHUORQRREWXYLHUDPiVGHOR OXHJRVHFDPELDSRURWUDVHQFX\DSURGXFFLyQVHHPSOHDURQKRUDVXQDSDUWHSDJDHO
TXH LQLFLDOPHQWH DUULHVJy SHUR ¢HV HVD XQD H[SOLFDFLyQ FRQYLQFHQWH VREUH HO RULJHQ VDODULR RWUD OD JDQDQFLD /R TXH QR VH KDFH H[SOtFLWR SUHFLVDPHQWH HV GH GyQGH SUR
GH OD ULTXH]D DGLFLRQDO TXH UHFLEH" (Q RWUDV SDODEUDV ¢HV HO ´ULHVJRµ XQD IXHQWH GH YLHQHQHVDVKRUDVDGLFLRQDOHVTXHODPHUFDQFtDFRPDQGDSDUDUHWULEXLUDOFDSLWDOLVWD
YDORU" /D RWUD SRVLELOLGDG FRQVLVWH HQ GHFLU TXH OR TXH SURGXFH OD JDQDQFLD HV HO ,QGXGDEOHPHQWH SRGUtD RFXUULU TXH XQ FDSLWDOLVWD ORJUDUD FRORFDU VX PHUFDQFtD SRU
FDSLWDOHQVtPLVPR6LQHPEDUJRHOFDSLWDOLVWDDGHODQWDXQPRQWRFRQHOTXHFRPSUD PiVGHORTXHYDOHREWHQLHQGRXQSURGXFWRTXHUHTXLHUHPiVWUDEDMRDFDPELRGH
ORV PDWHULDOHV \ WDPELpQ SDJD ORV VDODULRV SHUR OD JDQDQFLD TXH REWLHQH LQGHSHQ XQRTXHUHTXLHUHPHQRVHQJDxDQGRDRWURYHQGHGRU/RTXHQXQFDSXHGHSDVDUHV
GLHQWHPHQWH GH OD FRPSRVLFLyQ HQ TXH VH GLYLGD VX LQYHUVLyQ HQWUH XQR \ RWUR UHQ TXH WRGD OD FODVH GH ORV FDSLWDOLVWDV HQ VX FRQMXQWR REWHQJDQ D OD YH] VLPXOWiQHD
JOyQ  HV VLHPSUH XQ SRUFHQWDMH VREUH HO PRQWR WRWDO GH PDQHUD TXH OD JDQDQFLD PHQWH HVH WUDEDMR DGLFLRQDO EDMR OD IRUPD GH ODV JDQDQFLDV DJUHJDGDV 'H KHFKR
DSDUHFHDSULPHUDYLVWDFRPRDOJRTXHVHDJUHJDDOPRQWRGHORVVDODULRV\ORVPDWH SRGUtDVRVWHQHUVHTXHHVWDH[SOLFDFLyQVREUHODIXHQWHGHODJDQDQFLDQRHVPiVTXH
ULDOHV SHUR QR TXHGD FODUR TXH VHD HO FDSLWDO HO TXH SURGXFH HVD JDQDQFLD /RV XQD YHUVLyQ VRILVWLFDGD GH OD TXH SURSRQtD HO PHUFDQWLOLVPR DO VRVWHQHU TXH ORV
LQWHUURJDQWHV VH PXOWLSOLFDQ $Vt \ WRGR OR TXH Vt UHVXOWD LQQHJDEOH HV TXH OD WHRUtD EHQHILFLRV VH SURGXFHQ HQ HO FRPHUFLR FRPSUDQGR EDUDWR \ YHQGLHQGR FDUR
GHOYDORUTXH6PLWKKDEtDH[SXHVWRHQHOFDStWXORTXLQWR²GHIRUPDLQVDWLVIDFWRULDH 5HFDSLWXOHPRV(QORVSULPHURVSDVDMHVGHOFDStWXORVH[WRVHKDQVXJHULGRGHPD
LQFRPSOHWD² QR HV FDSD] GH H[SOLFDU HO RULJHQ GH OD JDQDQFLD < TXH OD VROXFLyQ QHUD\X[WDSXHVWDHLQVXILFLHQWHPHQWHKLOYDQDGDYDULDVWHRUtDVGLVWLQWDVVREUHHORULJHQ
DGRSWDGDHQHOFDStWXORVH[WRDEUHXQWHQGDOGHGXGDV6PLWKQRREVWDQWHSURVLJXH GH OD JDQDQFLD OD JDQDQFLD HV HQWHQGLGD FRPR L  XQD VXVWUDFFLyQ GHO WUDEDMR PiV
FRQ VXV UHIOH[LRQHV DGHODQWH VHUi EDXWL]DGD ´SOXVYDOtDµ  LL  XQD UHFRPSHQVD DO ULHVJR LLL  XQ EHQHILFLR
DGLFLRQDOTXHVHREWLHQHHQHOFDPELR\ LY FRPRXQSURGXFWRJHQXLQRGHOFDSLWDO6HD
>(@O EHQHILFLR GHO FDSLWDO IRUPD SDUWH GHO SUHFLR GH ODV PHUFDQFtDV \ HV SRU FRPR IXHUH OD IDOWD GH XQD H[SOLFDFLyQ SUHFLVD QR PRGLILFD OR SULQFLSDO HO YLROHQWR
FRPSOHWR GLIHUHQWH GH ORV VDODULRV GHO WUDEDMR ORV FXDOHV VH UHJXODQ SRU SULQFL FDPELR GH UXPER TXH VXIUH OD WHRUtD GHO YDORU 8QD YH] TXH HO FDSLWDOLVWD KDFH VX
SLRV FRPSOHWDPHQWH GLIHUHQWHV (Q HVWDV FRQGLFLRQHV HO SURGXFWR tQWHJUR GHO DSDULFLyQODFDQWLGDGGHWUDEDMRGHMDGHVHUOD~QLFDQRUPDTXHULJHHOLQWHUFDPELRWDO
WUDEDMRQRVLHPSUHSHUWHQHFHDOWUDEDMDGRUKDGHFRPSDUWLUORHQODPD\RUSDUWH FRPRSDVDEDHQHOFDStWXORTXLQWR(VDOH\GHOYDORUVHGLFHDKRUDVHDSOLFDH[FOXVLYD
GHORVFDVRVFRQHOSURSLHWDULRGHOFDSLWDOTXHORHPSOHD/DFDQWLGDGGHWUDED PHQWHDOPXQGRSULPLWLYR
MR TXH VH JDVWD FRP~QPHQWH HQ DGTXLULU R SURGXFLU XQD PHUFDQFtD QR HV OD 2WUR WDQWR RFXUUH FRQ OD DSURSLDFLyQ GH OD WLHUUD \ VX FRUUHODWR HQ ORV FRVWRV GH
~QLFD FLUFXQVWDQFLD TXH UHJXOD OD FDQWLGDG VXVFHSWLEOH GH DGTXLULUVH FRQ HOOD SURGXFFLyQHVGHFLUFRQODDSDULFLyQGHXQDUHQWDTXHGHEHSDJDUVHDOWHUUDWHQLHQWHD
SHUPXWDUVH R FDPELDUOD (YLGHQWHPHQWH KD\ XQD FDQWLGDG DGLFLRQDO TXH FR FDPELRGHOXVRGHVXVWHUUHQRVFRQILQHVSURGXFWLYRV
 .GEEKÎP#FCO5OKVJ[NCHQTOCEKÎPFGNUKUVGOCEN¶UKEQ #ZGN-KEKNNQH 

'HVGH HO PRPHQWR HQ TXH ODV WLHUUDV GH XQ SDtV VH FRQYLHUWHQ HQ SURSLHGDG GH ODV UHWULEXFLRQHV GH ORV WUDEDMDGRUHV ORV FDSLWDOLVWDV \ ORV WHUUDWHQLHQWHV (Q EDVH DO
SULYDGD GH ORV WHUUDWHQLHQWHV pVWRV FRPR ORV GHPiV KRPEUHV GHVHDQ FRVHFKDU FDStWXORTXLQWR²\HQHOHVWDGRSULPLWLYR\UXGRGHODVRFLHGDG²HOSUHFLRVHGHWHUPLQD
GRQGH QXQFD VHPEUDURQ \ H[LJHQ XQD UHQWD KDVWD SRU HO SURGXFWR QDWXUDO GHO SRU OD FDQWLGDG GH WUDEDMR \ OXHJR GHEH VRPHWHUVH DO SURFHVR GH GLVWULEXFLyQ HQWUH ODV
VXHOR/DPDGHUDGHOERVTXHODKLHUEDGHOFDPSR\WRGRVORVIUXWRVQDWXUDOHVGH FODVHV VRFLDOHV 6PLWK QR FRQVLJXH WDPSRFR IRUPXODU ODV OH\HV GH OD GLVWULEXFLyQ  (O
ODWLHUUDTXHFXDQGRpVWDHUDFRP~QVyOROHFRVWDEDQDOWUDEDMDGRUHOHVIXHU]R YDORU´PDQGDµVREUHODGLVWULEXFLyQ3HUROXHJRHQHOFDStWXORVH[WRVRQODVUHWULEXFLR
GH UHFRJHUORV FRPLHQ]DQ D WHQHU LQFOXVR SDUD pO XQ SUHFLR DGLFLRQDO +D GH QHVHQVXFDUiFWHUGHFRVWRVODVTXHFRQIRUPDQHOSUHFLR
SDJDUDOWHUUDWHQLHQWHXQDSDUWHGHORTXHVXWUDEDMRSURGXFHRUHFROHFWD(VWD
SRUFLyQRORTXHHVORPLVPRHOSUHFLRGHHOODFRQVWLWX\HODUHQWDGHODWLHUUD\
VHKD\DHQHOSUHFLRGHODPD\RUSDUWHGHORVDUWtFXORVFRPRXQWHUFHUFRPSR 2TGEKQPCVWTCNRTGEKQFGOGTECFQ[NG[GUFGNCFKUVTKDWEKÎP 
QHQWH 6PLWK>@ 
/DQXHYDH[SOLFDFLyQVXPLQLVWUDGDHQHOFDStWXORVH[WRVRVWLHQHTXHHOSUHFLR YD
6H REWLHQH DVt OR TXH KHPRV OODPDGR WHRUtD GHO YDORU IXQGDGD HQ ORV FRVWRV GH ORU  GH WRGD PHUFDQFtD VH IRUPD FRPSXWDQGR VXV FRVWRV GH SURGXFFLyQ TXH D VX YH]
SURGXFFLyQ \D TXH HVRV ´FRPSRQHQWHVµ GHO SUHFLR FREUDQ YLGD SURSLD \ HQ OXJDU GH HVWiQFRPSXHVWRVHQ~OWLPDLQVWDQFLDSRUVDODULRVJDQDQFLDV\UHQWDV$VLPSOHYLVWD
VHUORVUXEURVHQORVTXHVHUHSDUWHHOYDORUFUHDGRSRUHOWUDEDMRVHWUDQVIRUPDQHQHO GHVGH XQD SHUVSHFWLYD HVWULFWDPHQWH FRQWDEOH HVWD DILUPDFLyQ SDUHFH PiV TXH XQD
IXQGDPHQWR PLVPR GHO YDORU HQ WUHV IXHQWHV LQGHSHQGLHQWHV TXH FRQIRUPDQ HO SUH H[SOLFDFLyQWHyULFDXQDWDXWRORJtDWDQKXHUDFRPRLQGLVFXWLEOH3RUTXHDWRGDVOXFHV
FLR4XHGDFRQVXPDGDHQWRQFHVXQDSRUDVtGHFLUORWUDQVXEVWDQFLDFLyQTXHHQUHD HOSUHFLRtQWHJURGHFXDOTXLHUPHUFDQFtDYDDGDUDODVPDQRVGHOFDSLWDOLVWDTXLHQDVX
OLGDG VH HQFRQWUDED \D ODWHQWH HQ OD DQWHULRU FRQIXVLyQ HQWUH HO WUDEDMR FRQVLGHUDGR YH]SDJDFRQHVHPRQWRORVVDODULRV\ODUHQWD$OILQDOGHOGtDVLOODPDPRVJDQDQFLDVD
FRPRODIXHQWHGHOYDORU\HOVDODULR$KRUDHOVDODULRMXQWRFRQODUHQWD\ODJDQDQ DTXHOODSDUWHTXHFRQVHUYDHOFDSLWDOLVWDLQHYLWDEOHPHQWHHOSUHFLRVHUiLJXDODODVXPD
FLD VH FRQYLHUWHQ HQ ORV WUHV IDFWRUHV TXH GDQ RULJHQ DO SUHFLR 3RU HVWH FDPLQR VH GHODVSRUFLRQHVHQODVTXHVHUHSDUWLyGLFKRPRQWRQLXQSHVRPiVQLXQSHVRPHQRV
OOHJDDODGHFHSFLRQDQWHFRQFOXVLyQ²HQYLVWDGHORVHVIXHU]RVUHDOL]DGRVHQHOFDStWX 6LQHPEDUJRHVWDH[SOLFDFLyQVXSHUILFLDO²SXHVDWDxHVyORDIHQyPHQRVREVHUYDEOHV
OR TXLQWR² GH TXH HQ OD VRFLHGDG FLYLOL]DGD HQ FRQWUDVWH FRQ HO HVWDGR SULPLWLYR \ SUHFLRV \ FRVWRV ² UHTXLHUH XQD DFODUDFLyQ DGLFLRQDO /DV FLUFXQVWDQFLDV FR\XQWXUDOHV
UXGR OD FDQWLGDG GH WUDEDMR QR UHJXOD HO LQWHUFDPELR (Q XQ PXQGR VLQ FDSLWDOLVWDV GHOPHUFDGRSXHGHQKDFHUYDULDUV~ELWDPHQWHORVSUHFLRV\WDPELpQORVFRVWRV$OFDP
QL WHUUDWHQLHQWHV OD FDQWLGDG GH WUDEDMR HUD HTXLYDOHQWH DO VDODULR \ pVWH DO SURGXFWR ELDU ORV SUHFLRV DOJXQR GH ORV FRPSRQHQWHV GHEHUi WDPELpQ PRGLILFDUVH JHQHUDOPHQ
WRWDO \ SRU WDQWR DO SUHFLR GH ODV PHUFDQFtDV 3HUR DKRUD KD\ TXH ´DGLFLRQDUµ PiV WHODJDQDQFLDSXHVHOFDSLWDOLVWDVHUiTXLpQHQSULPHUDLQVWDQFLDUHFLEDHVRVLQJUHVRV
YDORU VREUH HO WUDEDMR \ VXV VDODULRV SDUD SDJDU JDQDQFLD \ UHQWD $Vt 6PLWK OOHJD D DGLFLRQDOHV PLHQWUDV HO REUHUR \ HO WHUUDWHQLHQWH VXHOHQ SDXWDU VXV UHWULEXFLRQHV GH
FRQFOXLU TXH OD JDQDQFLD \ OD UHQWD ODV UHWULEXFLRQHV ORV FRVWRV  GHEHQ FRQVLGHUDU DQWHPDQR  8QD WHRUtD GHO YDORU TXH VLPSOHPHQWH DILUPH TXH ORV SUHFLRV REVHUYDEOHV
VHHOODVPLVPDVHQVtODVIXHQWHVGHOYDORU VRQ LJXDOHV D ORV FRVWRV HURJDGRV FRQVLGHUDQGR WDPELpQ DO EHQHILFLR GHO FDSLWDOLVWD
FRPR XQ FRVWR GHVFULEH XQD YHUGDG LQFRQWURYHUWLEOH SHUR QR H[SOLFD DEVROXWDPHQWH
(Q XQ SDtV FLYLOL]DGR VRQ PX\ SRFDV ODV PHUFDQFtDV FX\R YDORU GH FDPELR VH QDGD\QRFRQVWLWX\HSRUWDQWRXQDWHRUtDGHOYDORU
GHED ~QLFDPHQWH DO WUDEDMR SRUTXH HQ OD PD\RUtD GH HOODV HQWUDQ HQ EDVWDQWH 3RU HVWH PRWLYR HQ HO FDStWXOR VpSWLPR 6PLWK HVWDEOHFH XQD VHSDUDFLyQ DQDOtWLFD
SURSRUFLyQODUHQWD\HOEHQHILFLRGHGRQGHUHVXOWDTXHHOSURGXFWRDQXDOGHVX HQWUHHOSUHFLRUHJLVWUDGRHQFDGDPRPHQWRHQHOPHUFDGR\RWUR´YDORUµDOTXHGHQR
WUDEDMRHVVLHPSUHVXILFLHQWHSDUDFRPSUDURGLVSRQHUGHXQDPD\RUFDQWLGDGGH PLQD ´SUHFLR QDWXUDOµ GH OD PHUFDQFtD (O SUHFLR QDWXUDO QR HVWi UHODFLRQDGR FRQ ORV
WUDEDMRGHOTXHVHHPSOHDHQREWHQHUPDQXIDFWXUDU\WUDQVSRUWDUHOSURGXFWRDO UHTXLVLWRV GH WUDEDMR VLQR TXH HQ OtQHD FRQ OD WHRUtD GH ORV FRVWRV GH SURGXFFLyQ HV
PHUFDGR 6PLWK>@  VHQFLOODPHQWH DTXHO TXH DOFDQ]D SDUD SDJDU ´OD WDVD SURPHGLR R FRUULHQWHµ GH VDODULRV
EHQHILFLRV \ UHQWDV
'LFKRGHRWURPRGRVLSRUWUDEDMRVHHQWLHQGHVDODULRHOYDORUGHOSURGXFWRGHEH
VHUPD\RUDOVDODULRSDUDSDJDUDOWHUUDWHQLHQWH\DOFDSLWDOLVWD'HDKtTXH6PLWKLQYLHU >(@VWRV QLYHOHV SURPHGLRV VH SXHGHQ OODPDU WDVDV QDWXUDOHV GH ORV VDODULRV GHO
WDVXOH\DQWHULRU\REWHQJDHOSUHFLRVXPDQGRORVFRPSRQHQWHVGHOFRVWR$KRUDELHQ EHQHILFLR \ GH OD UHQWD HQ HO WLHPSR \ OXJDU HQ TXH JHQHUDOPHQWH SUHYDOHFHQ
VL HO SUHFLR VH IRUPD DJUHJDQGR HO VDODULR OD JDQDQFLD \ OD UHQWD OD GHWHUPLQDFLyQ GHO
YDORUGHFDPELRWHUPLQDUHSRVDQGRFRPSOHWDPHQWHVREUHODVOH\HVHVWDEOHFHQHOPRQWR #PVGUFGCDQTFCTGUVCUGEEKÎPUGUWIKGTGNGGTNQUECRÈVWNQUCFG.CTKSWG\C
 .GEEKÎP#FCO5OKVJ[NCHQTOCEKÎPFGNUKUVGOCEN¶UKEQ #ZGN-KEKNNQH 

&XDQGRHOSUHFLRGHXQDFRVDHVQLPiVQLPHQRVTXHHOVXILFLHQWHSDUDSDJDUOD 8Q HMHPSOR SXHGH IDFLOLWDU OD FRPSUHQVLyQ GHO UD]RQDPLHQWR 6XSyQJDVH TXH OD
UHQWD GH OD WLHUUD ORV VDODULRV GHO WUDEDMR \ ORV EHQHILFLRV GHO FDSLWDO HPSOHDGR SURGXFFLyQ GH XQ PHWUR GH WHOD QHJUD WLHQH XQ FRVWR GH  SHVRV  SDUD SDJDU ORV
HQ REWHQHUOD SUHSDUDUOD \ WUDHUOD DO PHUFDGR GH DFXHUGR FRQ VXV SUHFLRV FR LQVXPRV\TXHDOFDQ]DQSDUDUHWULEXLUVHJ~QODWDVDSURPHGLRDORVWUDEDMDGRUHV FRQ
UULHQWHV DTXpOOD VH YHQGH SRU OR TXH VH OODPD VX SUHFLR QDWXUDO 6PLWK >@ XQ VDODULR GH  SHVRV  \ D ORV FDSLWDOLVWDV FRQ XQD JDQDQFLD GH  SHVRV WDPELpQ  /D
  GHPDQGDGHWHODDOSUHFLRGHSHVRVDOFDQ]DDPHWURVGLDULRV GHPDQGDHIHFWLYD 
6L SRU FDXVD GH XQ GXHOR S~EOLFR OD GHPDQGD FUHFH V~ELWDPHQWH ORV FRPSUDGRUHV
(OSUHFLRQDWXUDOHVHOTXHDOFDQ]DSDUDSDJDUORVVDODULRVORVEHQHILFLRV\ODVUHQWDV FRPSHWLUiQSRUODFDQWLGDGGLVSRQLEOHHOHYDQGRHOSUHFLRGHPHUFDGRGHODWHODQHJUD
SURPHGLDOHV (O SUHFLR DO TXH HIHFWLYDPHQWH VH YHQGHQ ODV PHUFDQFtDV HQ FDGD VLWXD SRUHQFLPDGHOSUHFLRQDWXUDOKDVWDGLJDPRVOOHJDUDORVSHVRV6LVRQORVFDSLWDOLV
FLyQ SDUWLFXODU VH GHQRPLQD ´SUHFLR GH PHUFDGRµ \ SXHGH HQFRQWUDUVH SRU HQFLPD R WDV TXLHQHV VH TXHGDQ FRQ OD GLIHUHQFLD OD JDQDQFLD HQ HVWD UDPD VHUi PD\RU TXH OD
SRUGHEDMRGHOSUHFLRQDWXUDO/DRIHUWD\ODGHPDQGDUHJXODQHOSUHFLRGHPHUFDGRVL JDQDQFLDQDWXUDO SURPHGLR 2WURVFDSLWDOLVWDVGLULJLUiQVXVFDSLWDOHVKDFLDODSURGXF
OD FDQWLGDG GH XQD PHUFDQFtD TXH HQ GHWHUPLQDGR PRPHQWR VH OOHYD DO PHUFDGR QR FLyQ GH WHOD HOHYDQGR OD RIHUWD KDVWD TXH OD JDQDQFLD \ HO SUHFLR UHFREUHQ VX QLYHO
DOFDQ]DSDUDFXEULUODVQHFHVLGDGHVGHODGHPDQGDTXHGHHOODKDEUtDDOSUHFLRQDWXUDO QRUPDO /D FRQFOXVLyQ HV TXH
GDGR SRU ORV FRVWRV SURPHGLDOHV VH LQLFLDUi XQD FRPSHWHQFLD HQWUH ORV FRPSUDGRUHV
SDUD REWHQHU ODV XQLGDGHV GLVSRQLEOHV GHO DUWtFXOR TXH VH UHVXHOYH D WUDYpV GHO LQFUH (OSUHFLRQDWXUDOYLHQHDVHUSRUHVRHOSUHFLRFHQWUDODOUHGHGRUGHOFXDOJUDYL
PHQWR GHO SUHFLR GH PHUFDGR SRU HQFLPD GHO QLYHO QDWXUDO &XDQGR D OD LQYHUVD OD WDQ FRQWLQXDPHQWH ORV SUHFLRV GH WRGDV ODV PHUFDQFtDV &RQWLQJHQFLDV GLYHUVDV
FDQWLGDG RIUHFLGD HQ HO PHUFDGR H[FHGH D OD GHPDQGD HIHFWLYD HV GHFLU OD FDQWLGDG SXHGHQ D YHFHV PDQWHQHUORV VXVSHQGLGRV GXUDQWH FLHUWR WLHPSR SRU HQFLPD R
GHVHDGD DO SUHFLR QDWXUDO  HO SUHFLR GH PHUFDGR WHQGHUi D UHGXFLUVH SRU GHEDMR GHO SRUGHEDMRGHDTXpOSHURFXDOHVTXLHUDTXHVHDQORVREVWiFXORVTXHOHVLPSLGHQ
FRVWR SURPHGLR SUHFLR QDWXUDO  ÔQLFDPHQWH FXDQGR OD FDQWLGDG OOHYDGD DO PHUFDGR DOFDQ]DU VX FHQWUR GH UHSRVR \ SHUPDQHQFLD FRQWLQXDPHQWH JUDYLWDQ KDFLD pO
FRLQFLGHFRQODGHPDQGDGDHOSUHFLRGHPHUFDGRHVLJXDODOSUHFLRQDWXUDO\QLQJXQD 'HHVWHPRGRHOFRQMXQWRGHDFWLYLGDGHVGHVDUUROODGDVDQXDOPHQWHSDUDVLWXDU
IXHU]D HPSXMD HO SUHFLR KDFLD DUULED R KDFLD DEDMR FXDOTXLHU PHUFDQFtD HQ HO PHUFDGR VH DMXVWD HQ IRUPD QDWXUDO D OD GHPDQGD
6LQ HPEDUJR HO SUHFLR GH PHUFDGR QR SXHGH DOHMDUVH GHPDVLDGR GHO SUHFLR QDWX HIHFWLYD 6PLWK>@ 
UDO(VWRVHGHEHDTXH´ODFDQWLGDGGHFXDOTXLHUPHUFDQFtDTXHVHOOHYDDOPHUFDGRVH
DMXVWD SRU Vt PLVPD D OD GHPDQGD HIHFWLYDµ 6PLWK >@    6L OD GHPDQGD 6PLWK REVHUYD TXH HQ FRQGLFLRQHV GH OLEUH FRPSHWHQFLD HO SUHFLR GH PHUFDGR QR
HIHFWLYD TXHHVODFDQWLGDGTXHVHGHVHDDGTXLULUVHDOSUHFLRQDWXUDO VHPDQWLHQHSRU SXHGHPDQWHQHUVHSRUPXFKRWLHPSRGHEDMRGHOSUHFLRQDWXUDOSXHVWDOVLWXDFLyQFRQ
GHEDMRGHODRIHUWDHOSUHFLRGHPHUFDGRFDHUi\DOJXQRGHORVFRPSRQHQWHVGHOSUHFLR GXFLUiDTXHVHUHWLUHHOFDSLWDOODWLHUUD\RHOWUDEDMRHPSOHDGRVHQDTXHOODDFWLYLGDG
GHEHUi SDJDUVH SRU GHEDMR GH VX WDVD QDWXUDO OR TXH FRQGXFH D OD UHGXFFLyQ GH OD 6LQHPEDUJRH[LVWHXQDDVLPHWUtDSXHVODVLWXDFLyQLQYHUVDSXHGHSHUGXUDUHVGHFLUHO
FDQWLGDGSURGXFLGDGHHVHDUWtFXOR&XDQGRODGHPDQGDSRUHOFRQWUDULRH[FHGHDOD SUHFLRGHPHUFDGRSXHGHTXHGDUVXVSHQGLGRSRUHQFLPDGHOSUHFLRQDWXUDO´REWHQLHQ
RIHUWD OD SURGXFFLyQ WHQGHUi D HOHYDUVH KDVWD VDWLVIDFHU GH HVWH PRGR D OD GHPDQGD GRDVtJDQDQFLDVVDODULRVREHQHILFLRVH[WUDRUGLQDULRVµ¢&yPRVHFRQVLJXHHVWHSULYLOH
HIHFWLYDHQYLUWXGGHODMXVWHDQWHVH[SOLFDGRSHURGHPDQHUDLQYHUVD'HHVWDPDQHUD JLR"(QSULPHUOXJDUH[LVWHODSRVLELOLGDGGHJXDUGDUXQVHFUHWRFRPHUFLDO XQDRSRUWX
H[LVWH XQD WHQGHQFLD D OD LJXDODFLyQ GH OD JDQDQFLD HO VDODULR \ OD UHQWD HQ WRGDV ODV QLGDG GH PHUFDGR TXH SRFRV FRQRFHQ  R XQR LQGXVWULDO XQD WpFQLFD SURGXFWLYD PiV
SURGXFFLRQHV GH PRGR TXH HQ QLQJXQD FRPSRQHQWH GHO SUHFLR VH XELTXH SRU HQFLPD HILFLHQWH  (Q VHJXQGR OXJDU DOJ~Q SURGXFWRU SXHGH GLVSRQHU GH WLHUUDV HVSHFLDOPHQWH
GHO QLYHO SURPHGLR OR TXH DVHJXUD TXH ORV SUHFLRV GH PHUFDGR VH DFRPRGHQ WDPELpQ IpUWLOHVORTXHUHGXFHVXVFRVWRV\HOHYDODUHQWD3RU~OWLPRFLHUWRVSULYLOHJLRVHVWDWD
KDVWD XELFDUVH HQ VX QLYHO QDWXUDO (Q VXPD VL OD FDQWLGDG RIUHFLGD GLILHUH GH OD GH OHV H[FOXVLYRV RWRUJDGRV D GHWHUPLQDGDV FRPSDxtDV OLPLWDQ OD FDQWLGDG SURGXFLGD \
PDQGDGD HO SUHFLR VH DOHMD GH VX QLYHO QDWXUDO SHUR OXHJR OD RIHUWD VH H[SDQGH R VH HOHYDQ HO SUHFLR KDVWD VX QLYHO Pi[LPR (VWDV UHVWULFFLRQHV D OD FRPSHWHQFLD \ D OD
FRQWUDH\HOSUHFLRUHJUHVDDVXSXQWRGHUHSRVR HQWUDGDGHQXHYDVILUPDVFUHDQXQPRQRSROLR

(OSUHFLRGHPRQRSROLRHVHQWRGRPRPHQWRHOPiVDOWRTXHVHSXHGHREWHQHU
'NCTIWOGPVQSWGUGUQUVKGPGGPGUVGECRÈVWNQFG.CTKSWG\CUGTGFWEGÕPKECOGPVGCNOQXKOKGPVQFGNQU
ECRKVCNGUGPVTGNCUFKXGTUCUTCOCUSWGEQPFWEGCNCKIWCNCEKÎPFGNCVCUCFGICPCPEKCPQFGNUCNCTKQ[NCTGPVC5OKVJ 3RUHOFRQWUDULRHOSUHFLRQDWXUDORGHOLEUHFRPSHWHQFLDHVHOPiVEDMRTXHVH
UWRQPGGTTÎPGCOGPVG[GPEQPVTCFGNQSWGUQUVKGPGEWCPFQGZRQPGUWOGV¶HQTCFGNCOCPQKPXKUKDNGSWGPQUÎNQ
GNECRKVCNUKPQVCODKÃPGNVTCDCLQCUCNCTKCFQ[NCVKGTTCECODKCPFGTCOCEWCPFQUWRTGEKQGUOGPQTSWGGNRTGEKQ 'UVCGZRNKECEKÎPEQPUVKVW[GWPCPVGEGFGPVGRCTCNCVGQTÈCFGNCTGPVCFKHGTGPEKCNFGNCVKGTTCFGUCTTQNNCFCRQT
PCVWTCN &4KECTFQ
 .GEEKÎP#FCO5OKVJ[NCHQTOCEKÎPFGNUKUVGOCEN¶UKEQ #ZGN-KEKNNQH 

SXHGH FRQVHJXLU QR HQ WRGDV ODV RFDVLRQHV SHUR Vt HQ XQ SHUtRGR FRQVLGHUDEOH ORV LQFUHPHQWRV HQ OD SURGXFWLYLGDG GHO WUDEDMR QR KDFtDQ RWUD FRVD TXH LQFUHPHQWDU
GHWLHPSR(OSULPHURHVHOPD\RUTXHVHSXHGHH[SULPLUGHORVFRPSUDGRUHVR ORV VDODULRV HQ WpUPLQRV GH ELHQHV R ORV ELHQHV TXH VH FRPSUDQ FRQ HO VDODULR TXH HV
TXH VH VXSRQH HVWiQ GLVSXHVWRV D SDJDU HO VHJXQGR HO PiV EDMR FRQ TXH VH LJXDODOSURGXFWR \DTXHHQWRQFHVRSHUDEDSOHQDPHQWHODOH\GHOYDORUIXQGDGDHQHO
FRQWHQWDQ JHQHUDOPHQWH ORV YHQGHGRUHV VLQ GHMDU GH RSHUDU HQ HO UHVSHFWLYR WUDEDMR3HURHQODVRFLHGDGPRGHUQDHOWUDEDMDGRUVHHQFXHQWUDSULYDGRGHODVWLHUUDV
UHQJOyQ 6PLWK>@  GH ORV LQVWUXPHQWRV GH WUDEDMR \ KDVWD GH OD FDSDFLGDG PLVPD SDUD VRVWHQHU VX SURSLD
YLGD GH PRGR TXH OD SDUWH GHO SURGXFWR TXH UHFLEH HO WUDEDMDGRU QR HV LJXDO DO WRWDO
&RPRYHPRVDXQTXHSXHGHVXIULUGHVYLDFLRQHVRFDVLRQDOHV\WUDQVLWRULDVHOSUHFLR SURGXFLGR VLQR TXH VXIUH GRV ´GHGXFFLRQHVµ OD UHQWD GH OD WLHUUD \ HO EHQHILFLR GHO
GHPHUFDGRWLHQGHVLHPSUHDLJXDODUVHDOSUHFLRQDWXUDOTXHQRHVPiVTXHDTXHOTXH FDSLWDOLVWD2HQODRWUDYHUVLyQDOVDODULRVHOHGHEHQDJUHJDUORVRWURVGRVFRPSRQHQ
FXEUHHOFRVWRGHSURGXFFLyQDODVWDVDVSURPHGLRGHJDQDQFLDVDODULR\UHQWD WHVSDUDREWHQHUHOSUHFLR
$KRUD ELHQ HQ WpUPLQRV HVWULFWDPHQWH WHyULFRV WRGD HVWD H[SOLFDFLyQ QR DSRUWD ¢&yPRVHILMDHQWRQFHVODPDJQLWXGGHOVDODULR"$KRUDHOVDODULRQRVyORQRHVLJXDODO
GHPDVLDGR6LVHDFHSWDTXHHOSUHFLRQDWXUDOVHHQFXHQWUDGHWHUPLQDGRSRUHVWDVWDVDV SURGXFWR tQWHJUR GHO WUDEDMR VLQR TXH DGHPiV QR SDUHFH WHQHU \D QDGD TXH YHU FRQ OD
QDWXUDOHV SURPHGLR SDUD HQFRQWUDU ORV GHWHUPLQDQWHV GHO YDORU KD\ TXH IRUPXODU ODV SURGXFWLYLGDGSURSLDGHOWUDEDMDGRUVLIXHUDGXHxRGHODWRWDOLGDGGHOSURGXFWR RELHQGH
OH\HV TXH D VX YH] ILMDQ HO VDODULR OD JDQDQFLD \ OD UHQWD QDWXUDOHV eVWD HV OD FRQVH XQDSURSRUFLyQILMDGHORTXHSURGXFH VXFDOLGDGGHYLGDGHSHQGHUtDGHODSURGXFWLYLGDG
FXHQFLD GH DSOLFDU XQD WHRUtD GH ORV FRVWRV GH SURGXFFLyQ HO YDORU GHO SURGXFWR VH GHOWUDEDMR3HURQRHVpVWDODVLWXDFLyQGHPRGRTXHHQ/DULTXH]DVHRIUHFHXQRULJLQDO
IRUPDVXPDQGRRWURVHOHPHQWRVTXHVRQWDPELpQSUHFLRVGHPRGRTXHHOVHFUHWRHVWi GHVDUUROORHQFDPLQDGRDH[SOLFDUFyPRVHILMDHOVDODULRHQODVRFLHGDGPRGHUQD
DKRUDHQODH[SOLFDFLyQVREUHODGHWHUPLQDFLyQGHOVDODULRODJDQDQFLD\ODUHQWDTXHVH /DSDUWHTXHTXHGDHQPDQRVGHOWUDEDMDGRUSDVDDGHSHQGHUSXHVGHOWDPDxRGH
KDQFRQYHUWLGRHQODIXHQWHGHOYDORU ODVGHGXFFLRQHVDODVTXHVHVRPHWHHOSURGXFWR0iVSUHFLVDPHQWHHVHOFDSLWDOLVWDHO
/RVVLJXLHQWHVWUHVFDStWXORVTXHFLHUUDQHOOLEURSULPHURHVWiQFRQVDJUDGRVDHVWD TXH SDJD HO VDODULR \ FXiQWR PD\RU VHD OD SURSRUFLyQ GHO SURGXFWR TXH VH GHVWLQH DO
LQYHVWLJDFLyQ$GHODQWiQGRQRVSRGHPRVGHFLUTXHORTXHVHVRVWLHQHHVTXHHQWpUPL SDJRGHORVVDODULRVPHQRUVHUiODSDUWHGHOSURGXFWRTXHFRQVHUYDUiSDUDVt'HPRGR
QRV JHQHUDOHV ODV WDVDV QDWXUDOHV GH VDODULR JDQDQFLD \ UHQWD VH UHJXODQ ´SRU ODV FLU TXHHOVDODULRSDUHFHGHSHQGHUHQSULPHUDLQVWDQFLDGHODUHODFLyQGHIXHU]DHQWUHORV
FXQVWDQFLDV JHQHUDOHV GH OD VRFLHGDG VX ULTXH]D R VX SREUH]D VX FRQGLFLyQ HVWDFLRQD FDSLWDOLVWDV \ ORV WUDEDMDGRUHV
ULD DGHODQWDGD R GHFDGHQWHµ 6PLWK >@    /R TXH KDVWD DTXt VH VDEtD HUD
TXHODVGHVYLDFLRQHVGHODRIHUWD\ODGHPDQGDFRQGXFHQDFDPELRVHQORVSUHFLRV3HUR /RVVDODULRVGHOWUDEDMRGHSHQGHQJHQHUDOPHQWHSRUGRTXLHUGHOFRQWUDWRFRQ
HVWD QR SXHGH QXQFD VHU XQD OH\ GHO YDORU SXHV HO SUREOHPD UDGLFD MXVWDPHQWH HQ FHUWDGRSRUORFRP~QHQWUHHVWDVGRVSDUWHV\FX\RVLQWHUHVHVGLItFLOPHQWHFRLQ
GHVFXEULU FXiOHV VRQ ORV SUHFLRV HQ FRQGLFLRQHV HVWDEOHV ´GH HTXLOLEULRµ FXDQGR OD FLGHQ (O RSHUDULR GHVHD VDFDU OR PiV SRVLEOH \ ORV SDWURQRV GDU OR PHQRV TXH
RIHUWD \ OD GHPDQGD GHMDQ GH SHUVHJXLUVH 3RFR VH JDQD FRQ UHIHULUVH HQ FDGD RFDVLyQ SXHGDQ/RVREUHURVHVWiQVLHPSUHGLVSXHVWRVDFRQFHUWDUVHSDUDHOHYDUORVVDOD
GHWHUPLQDGRDODVWDVDVQDWXUDOHVRSURPHGLRSXHVHVREYLRTXHHQWRGRPRPHQWRSRU ULRV\ORVSDWURQRVSDUDUHEDMDUORV 6PLWK>@ 
IXHU]DODJDQDQFLDHOVDODULR\ODUHQWDWHQGUiQXQQLYHOSURPHGLR/DYHUGDGHUDSUH
JXQWDHVRWUD¢GyQGHVHXELFDQHVRVSURPHGLRV"¢FXiOHVODUHODFLyQHQWUHHOVDODULROD $ VLPSOH YLVWD VH WUDWD GH XQD FRQIURQWDFLyQ HQWUH FRQWHQGLHQWHV HQ LJXDOGDG GH
JDQDQFLD \ OD UHQWD" HQ GHILQLWLYD ¢H[LVWHQ OH\HV TXH ULJHQ \ GHWHUPLQDQ VXV UHVSHFWL FRQGLFLRQHVORFXDOGHMDUtDDOVDODULRHQXQQLYHOFRPSOHWDPHQWHLQGHWHUPLQDGR3HUR
YRVPRQWRV"6LHOSUHFLRQDWXUDOUHVXOWDGHODVXPDGHHVWDVWUHVUHWULEXFLRQHVHVQHFH QR HV DVt (Q HO SDVDMH TXH VLJXH VH VRVWLHQH TXH ´QR HV GLItFLO SUHYHU FXiO GH ODV GRV
VDULR GHVFXEULU ODV GHWHUPLQDFLRQHV ´LQGHSHQGLHQWHVµ GH FDGD XQR GH ORV WUHV HOHPHQ SDUWHV VDOGUi JDQDQFLRVD HQ OD GLVSXWD \ SRGUi IRU]DU D OD RWUD D FRQWHQWDUVH FRQ VXV
WRVFRPSRQHQWHVGHOYDORU WpUPLQRVµ 6HJ~Q DILUPD FDWHJyULFDPHQWH 6PLWK H[LVWHQ QXPHURVDV UD]RQHV TXH SUR
SRUFLRQDQDORVSDWURQHVPD\RUIXHU]DHQODSXOVHDGDSRUODDSURSLDFLyQGHOSURGXFWR
3RUXQODGRVHHQFXHQWUDODSURKLELFLyQH[SOtFLWDGHODVDVRFLDFLRQHVGHREUHURV²\QR
5CNCTKQ GH ODV SDWURQDOHV² MXQWR FRQ ODV UHJXODFLRQHV TXH GLUHFWDPHQWH SRQHQ OtPLWHV D ORV
DXPHQWRVGHORVVDODULRV3RUHORWURDSDUHFHXQIDFWRUD~QPiVLPSRUWDQWHORVREUHURV
(Q SULPHU WpUPLQR HQ HO FDStWXOR RFWDYR VH HVWXGLDQ ODV OH\HV TXH JRELHUQDQ HO QR SXHGHQ SHUVLVWLU GHPDVLDGR HQ HO FRQIOLFWR \D TXH SRU GHILQLFLyQ QHFHVLWDQ HO LQ
PRYLPLHQWRGHOVDODULR5HSDVHPRVHQHOHVWDGRSULPLWLYR\UXGR²HVDVRFLHGDGLPDJL
QDGDSRU6PLWK²HOSURGXFWRtQWHJURGHOWUDEDMRSHUWHQHFtDDOWUDEDMDGRUGHPRGRTXH 8GTGOQUSWG5OKVJUGCFGNCPVCCUÈCNCVGQTÈCFGNUCNCTKQSWGCFQRVCT¶OWEJQFGURWÃUNCGUEWGNCOCTIKPCNKUVC
 .GEEKÎP#FCO5OKVJ[NCHQTOCEKÎPFGNUKUVGOCEN¶UKEQ #ZGN-KEKNNQH 

JUHVR SURYHQLHQWH GH VX WUDEDMR SDUD VREUHYLYLU &RPR DILUPD HO WH[WR FRQ HOHJDQFLD (Q UHDOLGDG pVWH GHIHFWR DWHQWD FRQWUD WRGD WHRUtD GH ORV FRVWRV GH SURGXFFLyQ
´>D@ ODUJR SOD]R WDQWR HO WUDEDMDGRU FRPR HO SDWURQR VH QHFHVLWDQ PXWXDPHQWH SHUR SXHV ORV SUHFLRV HVWiQ IRUPDGRV SRU OD VXPD GH RWURV SUHFLRV \ DVt VXFHVLYDPHQWH HQ
FRQGLVWLQWDXUJHQFLDµ'HPRGRTXHVLHOVDODULRGHSHQGLHUDH[FOXVLYDPHQWHGHOUHVXO UHJUHVLyQ LQILQLWD 6PLWK KDFH GHSHQGHU HO SUHFLR QDWXUDO GHO VDODULR GH VXEVLVWHQFLD \
WDGRGHHVWDSXMDODXUJHQFLDGHORVREUHURVSRUXQDSDUWH\HOSRGHUGHORVFDSLWDOLV QR VH SUHJXQWD FyPR VH ILMD HO YDORU GH ORV PHGLRV GH YLGD DXQTXH VH YH REOLJDGR D
WDVSRUODRWUDORUHGXFLUtDQVLIXHUDSRVLEOHKDVWDVXPtQPDH[SUHVLyQHLQFOXVRKDVWD DFHSWDU TXH HO ´SUHFLR GHO WUDEDMRµ VH GHWHUPLQD SRU HO SUHFLR GH ORV DUWtFXORV TXH
KDFHUOR GHVDSDUHFHU 6LQ HPEDUJR XQD IXHU]D TXH RSHUD HQ GLUHFFLyQ FRQWUDULD XQD FRPSRQHQHOVDODULR\pVWRVSRUHO´SUHFLRGHOWUDEDMRµ
´FRQWUDWHQGHQFLDµ  YLHQH D LQWHUSRQHUVH SDUD TXH HO VDODULR QR GHVFLHQGD VLQ OtPLWHV 3RGUtDGHFLUVHTXHpVWDHVODHVWDFLyQILQDOGHOUHFRUULGRGH6PLWKHQHOWHUUHQRGH
FRPR XQ SURGXFWR GH OD PHUD IXHU]D GHVLJXDO GH ODV SDUWHV LQYROXFUDGDV OD WHRUtD GHO YDORU FRPHQ]y WUDWDQGR GH IXQGDPHQWDU OD WHRUtD GHO YDORU EDVDGD
HQ OD FDQWLGDG GH WUDEDMR SDUD OXHJR DEDQGRQDUOD VXVWLWX\pQGROD SRU XQD H[SOL
3HUR DXQ FXDQGR HQ ODV GLVSXWDV FRQ ORV WUDEDMDGRUHV JRFHQ JHQHUDOPHQWH GH FDFLyQ PiV VXSHUILFLDO TXH UHSRVD HQ ORV FRVWRV GH SURGXFFLyQ \ FRPSOHPHQWiQ
YHQWDMDORVSDWURQRVKD\QRREVWDQWHXQFLHUWRQLYHOSRUEDMRGHOFXDOSDUHFH GROD SRU ~OWLPR FRQ XQD WHRUtD GHO VDODULR TXH QR KDFH RWUD FRVD TXH H[KLELU OD
LPSRVLEOHTXHEDMHDORODUJRGHOWLHPSRHOVDODULRFRUULHQWHGHODVRFXSDFLRQHV LQFRQVLVWHQFLD GH HVWD ~OWLPD H[SOLFDFLyQ 'H PDQHUD TXH PiV DOOi GH ODV LQWHUH
GH LQIHULRU FDWHJRUtD (O KRPEUH KD GH YLYLU GH VX WUDEDMR \ ORV VDODULRV KDQ GH VDQWHV GLVTXLVLFLRQHV TXH DSDUHFHQ HQ HO GHVDUUROOR TXH VLJXH OD FXHVWLyQ GHO
VHU SRU OR PHQRV OR VXILFLHQWHPHQWH HOHYDGRV SDUD PDQWHQHUOR 6PLWK >@ YDORUOOHJDDXQSXQWRPXHUWR\TXHGD HQ OD QDGD
  'LFKR HVWR VLJDPRV FRQ OD GHWHUPLQDFLyQ GHO VDODULR SURSXHVWD SRU 6PLWK $Vt
FRPR HQ HO FDStWXOR VpSWLPR VH H[SOLFDED TXH HO SUHFLR GH PHUFDGR SXHGH VXSHUDU R
(O OtPLWH LQIHULRU SRU GHEDMR GHO FXDO HO VDODULR QR SXHGH UHGXFLUVH SXHV DFDEDUtD FDHU SRU GHEDMR GHO SUHFLR QDWXUDO VHJ~Q FXiO IXHUD HQ FDGD FLUFXQVWDQFLD OD UHODFLyQ
FRQ ORV WUDEDMDGRUHV FRPR FODVH HV HO QLYHO TXH ~QLFDPHQWH DVHJXUD OD VXEVLVWHQFLD UHFtSURFD HQWUH OD RIHUWD \ OD GHPDQGD RWUR WDQWR SXHGH RFXUULU FRQ HO VDODULR FX\R
ItVLFD GHO REUHUR \ VHJ~Q VH DJUHJD OXHJR WDPELpQ GH VX IDPLOLD  'H PDQHUD TXH OD QLYHO QDWXUDO FRLQFLGH FRQ OD VXEVLVWHQFLD
WDVD ´QDWXUDOµ GH HTXLOLEULR  GHO VDODULR VH HQFRQWUDUi SUHFLVDPHQWH HQ HVWH OtPLWH
LQIHULRU$QWHVGHDQDOL]DUORVPRYLPLHQWRVTXHSXHGHQFRORFDUDOVDODULRSRUHQFLPDR +D\ D YHFHV FLHUWDV FLUFXQVWDQFLDV TXH VRQ IDYRUDEOHV D ORV WUDEDMDGRUHV \ OHV
SRU GHEDMR GH pVWD VX ´WDVD QDWXUDOµ HTXLYDOHQWH DO QLYHO GH VXEVLVWHQFLD FRQYLHQH SHUPLWHQHOHYDUFRQVLGHUDEOHPHQWHVXVVDODULRVSRUHQFLPDGHGLFKDFXRWDODPiV
UHIOH[LRQDU DFHUFD GH OD UHODFLyQ TXH JXDUGD HVWD WHRUtD GHO VDODULR FRQ OD WHRUtD GHO EDMDHQHIHFWRGHVGHXQSXQWRGHYLVWDKXPDQR 6PLWK>@ 
YDORUVHJ~QORVFRVWRVGHSURGXFFLyQSRUODTXH6PLWKVHLQFOLQyHQHOFDStWXORVH[WR
(QHOPDUFRGHXQDH[SOLFDFLyQGHOYDORUIXQGDGDHQHOWLHPSRGHWUDEDMRHOKHFKR 'DGRHOWDPDxRGHODSREODFLyQWUDEDMDGRUDHOVDODULRFUHFHUiVREUHHVWHPtQLPRVL
GH TXH HO VDODULR VH ILMH HQ HO QLYHO GH VXEVLVWHQFLD GHO REUHUR QR SURGXFH QLQJXQD ²DO LJXDO TXH ODV UHVWDQWHV PHUFDQFtDV² OD GHPDQGD SLGH XQD PD\RU FDQWLGDG GH EUD
GLILFXOWDG OyJLFD %DMR HO LPSHULR GH HVWD GHWHUPLQDFLyQ GHO YDORU HVWR VLJQLILFD ~QLFD ]RV ¢'H TXp GHSHQGH D VX YH] OD GHPDQGD GH WUDEDMDGRUHV" 5HVSRQGLHQGR HVWD SUH
PHQWHTXHHOWUDEDMDGRUKDGHUHFLELUFRPRUHWULEXFLyQODSRUFLyQGHOSURGXFWRTXHOH JXQWD VH IRUPXOD XQD VHJXQGD WHRUtD VREUH HO VDODULR ²DGHPiV GH OD GHO VDODULR GH
DOFDQ]D SDUD DGTXLULU VXV PHGLRV GH YLGD \ HO UHVWR TXHGDUi HQ PDQRV GHO FDSLWDOLVWD VXEVLVWHQFLD²TXHVHFRQRFHUiPiVDGHODQWHFRPR´WHRUtDGHOIRQGRGHVDODULRVµVHJ~Q
6LQHPEDUJRHVWDPLVPDOH\GHOVDODULRHVWRWDOPHQWHLQFRPSDWLEOHFRQODWHRUtDVHJ~Q OD FXDO ´OD GHPDQGD GH TXLHQHV YLYHQ GH VX VDODULR QR VH SXHGH DXPHQWDU VLQR HQ
OD FXDO HO SUHFLR QDWXUDO WLHQGH D LJXDODUVH FRQ ORV FRVWRV GH SURGXFFLyQ TXH HO SURSLR SURSRUFLyQDOLQFUHPHQWRGHORVFDSLWDOHVTXHVHGHVWLQDQDOSDJRGHGLFKDVUHPXQHUD
6PLWKSDVyDGHIHQGHU6HJ~QHVWDOtQHDDUJXPHQWDOHOSUHFLRQDWXUDOGHFDVLODWRWDOL FLRQHVµ 6PLWK >@    6PLWK WLHQH QXHYDPHQWH PiV GH XQD WHRUtD SDUD
GDG GH ODV PHUFDQFtDV WLHQH DO VDODULR QDWXUDO  FRPR XQD GH VXV SDUWHV FRQVWLWXWLYDV RIUHFHU 6H VXSRQH TXH HQ FDGD PRPHQWR KD\ XQD SRUFLyQ GHO ´FDSLWDOµ TXH VH HQ
([DPLQHPRV XQ HMHPSOR HO SUHFLR QDWXUDO GHO SDQ HV DTXHO TXH DOFDQ]D SUHFLVDPHQWH FXHQWUD SRU HQFLPD GHO PRQWR TXH ORV SDWURQRV \ ODV GHPiV FODVHV SXGLHQWHV XWLOL]DQ
SDUD SDJDU ORV VDODULRV JDQDQFLDV \ UHQWDV  D VX WDVD QDWXUDO 3HUR VHJ~Q OD WHRUtD GHO SDUD VX SURSLR VXVWHQWR \ TXH WDO IUDFFLyQ VH GHVWLQD D FRQWUDWDU WUDEDMDGRUHV $Vt
VDODULRGHVXEVLVWHQFLDTXHDFDEDGHSODQWHDU6PLWKHOVDODULRVHHQFXHQWUDHQVXQLYHO FXDQGRDXPHQWDHOFDSLWDOGHVWLQDGRDSDJDUVDODULRVVHHOHYDODGHPDQGDGHWUDEDMR\
QDWXUDOFXDQGRHOREUHURSXHGHFRPSUDUHQWUHRWUDVFRVDVHOSDQTXHDVHJXUDVXVXSHU FRQ HOOD VXSRQLHQGR XQD RIHUWD ILMD VH LQFUHPHQWD WDPELpQ HO VDODULR $O LJXDO TXH OR
YLYHQFLD /D H[SOLFDFLyQ LQFXUUH SRU WDQWR HQ XQ HUURU OyJLFR DO WUDWDUVH GH XQD HYL TXH RFXUUtD FRQ ORV LQFUHPHQWRV GHO SUHFLR GH PHUFDGR GH XQ DUWtFXOR SRU VREUH VX
GHQWH DUJXPHQWDFLyQ FLUFXODU HO SUHFLR QDWXUDO GHO SDQ GHSHQGH GHO VDODULR QDWXUDO \ SUHFLRQDWXUDOWDPELpQHQHVWHFDVRODVYDULDFLRQHVHQHOVDODULRFRUULHQWHWHUPLQDQSRU
HO VDODULR QDWXUDO GHSHQGH D VX YH] GHO SUHFLR GHO SDQ SURYRFDU XQ FDPELR HQ ODV FDQWLGDGHV ´SURGXFLGDV \ OOHYDGDV DO PHUFDGRµ 6yOR TXH
 .GEEKÎP#FCO5OKVJ[NCHQTOCEKÎPFGNUKUVGOCEN¶UKEQ #ZGN-KEKNNQH 

DKRUD QR VH WUDWD GH TXH VH SURGX]FD XQD FDQWLGDG PD\RU GH XQD PHUFDQFtD FX\R SXHV HO HOHYDGR VDODULR QR KDFH PiV TXH LQFHQWLYDU HO FUHFLPLHQWR GH OD SREODFLyQ
SUHFLR GH PHUFDGR KD H[FHGLGR DO QDWXUDO VLQR TXH GHEH HOHYDUVH OD ´SURGXFFLyQµ GH REUHUDLQFUHPHQWDQGRODFDQWLGDGGHEUD]RV ODRIHUWDGHWUDEDMR \HPSXMDQGRQXHYD
WUDEDMDGRUHV PHQWH HO VDODULR KDFLD HO QLYHO PtQLPR 'H PRGR TXH OD UHODFLyQ UHFtSURFD HQWUH OD
RIHUWD \ OD GHPDQGD FRQVLJXH PRGLILFDU HO QLYHO GHO VDODULR SHUR FRPR VL VH WUDWDUD GH
$Vt HV FRPR OD GHPDQGD GH KRPEUHV DO LJXDO GH OR TXH RFXUUH FRQ ODV GHPiV XQ SUHFLR GH PHUFDGR TXH JUDYLWD HQ WRUQR GH VX QLYHO QDWXUDO HVWD YDULDFLyQ HV VyOR
PHUFDQFtDV UHJXOD GH XQD PDQHUD QHFHVDULD OD SURGXFFLyQ GH OD HVSHFLH DFH WUDQVLWRULD \D TXH OD SREODFLyQ REUHUD VH DMXVWDUi SDUD UHVWDXUDU HO HTXLOLEULR
OHUiQGROD FXDQGR YD PiV OHQWD \ IUHQiQGROD FXDQGR VH DYLYD GHPDVLDGR (VWD (VWHFDPLQROROOHYDD6PLWKDFRQFOXLUTXHOD~QLFDFLUFXQVWDQFLDFDSD]GHHOHYDU
PLVPDGHPDQGDHVODTXHUHJXOD\GHWHUPLQDODVFRQGLFLRQHVGHODSURFUHDFLyQ DO VDODULR SRU HQFLPD GHO QLYHO GH VXEVLVWHQFLD GH XQD IRUPD PiV GXUDGHUD HV TXH OD
HQWRGRVORVSDtVHVGHOPXQGR>«@ 6PLWK>@  GHPDQGDGHWUDEDMDGRUHVFUH]FDFRQWLQXDPHQWHDXQDWDVDPD\RUTXHODWDVDGHFUHFL
PLHQWRSREODFLRQDO(VSRUHVRTXHHQHOFDStWXORRFWDYRVHSUHVHQWDXQDFXULRVDFRQ
'H PDQHUD TXH OD GHPDQGD GH WUDEDMR HVWi JREHUQDGD SRU HO FDSLWDO R ´IRQGRµ FOXVLyQ ´OR TXH PRWLYD HO DO]D GH VDODULRV QR HV OD PDJQLWXG UHDO GH OD ULTXH]D GH OD
GHVWLQDGR D SDJDU ORV VDODULRV PLHQWUDV TXH OD RIHUWD QR HV RWUD FRVD TXH OD PDVD GH QDFLyQVLQRVXFRQWLQXRLQFUHPHQWR3RUORWDQWRGRQGHORVVDODULRVHVWiQPiVDOWRVQR
SREODFLyQREUHUD6LHOVDODULRH[FHGHHOPtQLPRGHVXEVLVWHQFLDVHGHVSOLHJDXQDIXHU HVHQORVSDtVHVPiVULFRVVLQRHQORVPiVODERULRVRVRHQORVTXHPiVUiSLGDPHQWHVH
]D TXH DFLFDWHD HO FUHFLPLHQWR GH OD SREODFLyQ DXPHQWDQGR OD RIHUWD GH WUDEDMR KDVWD HQULTXHFHQµ 6PLWK >@    &RPR SUXHED GH HVWR VH VHxDOD TXH HQ ,QJODWH
TXHHOVDODULRUHJUHVHDOQLYHOQDWXUDOGHVXEVLVWHQFLD$VtODWHRUtDGHOVDODULRGHVHP UUDDXQVLHQGRXQSDtVPiVULFRORVVDODULRVVRQPHQRUHVTXHHQ1RUWHDPpULFDXQSDtV
ERFDHQODHQXQFLDFLyQGHODQRUPDTXHUHJXODHOWDPDxRGHODSREODFLyQWUDEDMDGRUD TXH FUHFH PiV GHSULVD (Q EDVH D HVWD WHRUtD GHO VDODULR HQ /D ULTXH]D VH GLVWLQJXHQ
´ODUHFRPSHQVDOLEHUDOGHOWUDEDMRTXHHVHOHIHFWRGHODULTXH]DSURJUHVLYDHVWDPELpQ GLIHUHQWHV´FDWHJRUtDVµGHQDFLRQHVODVGHFDGHQWHVHVWDFLRQDULDV\SURJUHVLYDVHQIXQ
OD FDXVD GHO DXPHQWR GH OD SREODFLyQ 4XHMDUVH GH HOOR HV WDQWR FRPR ODPHQWDUVH GHO FLyQ GH OD WHQGHQFLD \ OD YHORFLGDG GHO FUHFLPLHQWR GH OD ULTXH]D TXH HV XQ GDWR PiV
HIHFWRQHFHVDULR\GHODFDXVDGHODPD\RUSURVSHULGDGµ 6PLWK>@ $HVWD UHOHYDQWH TXH HO YROXPHQ DEVROXWR GH OD ULTXH]D
OH\SREODFLRQDOTXHLPSLGHTXHHOVDODULRVXSHUHDTXHOQLYHOPtQLPRSDUDJDUDQWL]DUOD
YLGDGHOREUHURVHODFRQRFHFRPR´OH\GHKLHUURGHORVVDODULRVµ\IXHSRSXODUL]DGDSRFR /DDEXQGDQWHUHFRPSHQVDGHOWUDEDMRDVtFRPRHVHIHFWRQHFHVDULRHVWDPELpQ
GHVSXpV SRU HO UHYHUHQGR 7KRPDV 0DOWKXV HQ VX(QVD\R VREUH HO SULQFLSLR GH OD SREOD HO VtQWRPD QDWXUDO GH OD ULTXH]D QDFLRQDO HQ DXPHQWR (O HVFDVR VXVWHQWR GHO
FLyQIHFKDGRHQ SREUHWUDEDMDGRUHQFDPELRHVHOVtQWRPDQDWXUDOGHTXHODVFRVDVVHKDOODQHQ
5HFDSLWXODQGRHOVDODULRWLHQGHDUHGXFLUVHKDVWDHOQLYHOGHVXEVLVWHQFLDGHOREUHUR XQD VLWXDFLyQ HVWDFLRQDULD \ VX FRQGLFLyQ SDXSpUULPD XQ tQGLFH GHO SHRU UH
\ VyOR SXHGH VXSHUDU HVWH OtPLWH FXDQGR OD GHPDQGD GDGD SRU HO FDSLWDO GHVWLQDGR D WURFHVR 6PLWK>@ 
SURSRUFLRQDU HPSOHR D ORV REUHURV ²HO IRQGR GH VDODULRV² VH HOHYD SRU HQFLPD GH OD
RIHUWD GLVSRQLEOH GH WUDEDMDGRUHV 3HUR HVWD GHVYLDFLyQ WLHQGH WDPELpQ D FRUUHJLUVH &RQ VHU LQWHUHVDQWHV HVWDV UHIOH[LRQHV VLQ HPEDUJR QR DJUHJDQ QDGD QXHYR D OD
H[SOLFDFLyQDFHUFDGHODGHWHUPLQDFLyQGHOQLYHODEVROXWRGHOVDODULR$KRUDWRGRSDUH
FH UHSRVDU HQ VXV YDULDFLRQHV 7DPSRFR VH DYDQ]D HQ OD UHODFLyQ HQWUH HO VDODULR \ HO
'UKPVGTGUCPVGUGÌCNCTSWGGNOGECPKUOQSWGUGIÕP5OKVJCUGIWTCSWGNCRQDNCEKÎPETG\ECQFGETG\ECGU
YDORU(OVDODULRWLHQGHXELFDUVHHQHOQLYHOGHVXEVLVWHQFLDFRQORTXHVHSUHVHQWDXQD
FKUVKPVQCNUGÌCNCFQRQT/CNVJWU2CTC5OKVJNCTKSWG\CCNKGPVCNQUOCVTKOQPKQURGTQPQHQOGPVCNCRTQETGCEKÎPC
RWPVQVCNSWGGPGNGZVTGOQŐNCGUVGTKNKFCFVCPHTGEWGPVGGPVTGNCUOWLGTGUFGCNVQTCPIQGUOW[TCTCGPNCUENCUGU FLUFXODULGDG HQ OD WHRUtD GH ORV FRVWRV GH SURGXFFLyQ 6L HQ FDPELR HO FUHFLPLHQWR
KPHGTKQTGUő&GOCPGTCSWGGNCEGPVQPQGUV¶RWGUVQEQOQGPGNCTIWOGPVQO¶UŐRWTKVCPQőFG/CNVJWUGPNC DFHOHUDGRFRQWULEX\HUDDHOHYDUHOVDODULRQDGDVHVDEUtDHQWRQFHVGHVXFXDQWtD\SRU
KPENKPCEKÎPCOWNVKRNKECTUGFGNCUENCUGUDCLCU
CVTKDWKFCCUWFGDKNKFCFOQTCN UKPQRTKPEKRCNOGPVGCNKPETGOGPVQFG
NCOQTVCNKFCFSWGCEQORCÌCCNQUDCLQUUCNCTKQUŐNCRQDTG\CCWPSWGPQGUWPQDUV¶EWNQRCTCNCTGRTQFWEEKÎPGU WDQWRQDGDSRGUtDPRVGHFLUWDPSRFRGHOYDORUGHWRGDVODVPHUFDQFtDVHQFX\RSUHFLR
GPGZVTGOQFGUHCXQTCDNGRCTCNCETKCP\CFGNQUJKLQUŋFKEG5OKVJŋ)GTOKPCNCVKGTPCRNCPVCRGTQGPWPUWGNQVCP LQWHUYLHQH
¶TKFQ[GPWPENKOCVCPHTÈQOW[RTQPVQUGOCTEJKVC[OWGTG=Ŗ?6QFCUNCUGURGEKGUFGCPKOCNGUUGOWNVKRNKECPGP
RTQRQTEKÎPCNQUOGFKQUFGUWDUKUVGPEKC[PQJC[GURGEKGUSWGRWGFCPJCEGTNQRQTGPEKOCFGGUCRTQRQTEKÎP2GTQ
3DUD WHUPLQDU FRQ HO DQiOLVLV GHO VDODULR HO FDStWXOR RFWDYR LQFOX\H XQ HQIiWLFR
GPWPCUQEKGFCFEKXKNK\CFCUÎNQGPVTGNCUIGPVGUFGTCPIQUKPHGTKQTGUFGNRWGDNQNCGUECUG\FGCNKOGPVQURWGFGRQPGT DOHJDWRHQFRQWUDGHODVWHRUtDVHQWRQFHVPX\GLIXQGLGDVTXHHQUHSUHVHQWDFLyQGHORV
NÈOKVGUCNCOWNVKRNKECEKÎPFGNCGURGEKGJWOCPC[GUVQPQRWGFGQEWTTKTFGQVTQOQFQSWGFGUVTW[GPFQWPCITCP LQWHUHVHV GH ORV SDWURQHV DERJDEDQ SRU OD SHUPDQHQWH UHGXFFLyQ GH ORV VDODULRV DO
RCTVGFGNQUJKLQUHTWVQFGHGEWPFQUOCVTKOQPKQUő
5OKVJ=? 7PCPQVCFGEQNQTGUSWGRGUGCNCENCTC
TGHGTGPEKCCNOWPFQCPKOCNGNITCP%JCTNGU&CTYKPEKVCC/CNVJWU[PQC5OKVJEQOQCTVÈHKEGFGNCVGQTÈCGPNCSWG
UGKPURKTCNWGIQ'NQTKIGPFGNCUGURGEKGUŐ'UNCFQEVTKPCFG/CNVJWUCRNKECFCEQPFQDNGOQVKXQCNQUTGKPQUCPKOCN
[XGIGVCNRWGUGPGUVGECUQPQRWFGJCDGTPKPIÕPCWOGPVQCTVKHKEKCNFGCNKOGPVQUPKPKPIWPCNKOKVCEKÎPRTWFGPEKCN 'PGUVGRWPVQUGQHTGEGWPCXGTUKÎPFGNQSWGNWGIQUGEQPQEGT¶EQOQŐVGQTÈCFGNUCNCTKQFGGHKEKGPEKCő
RQTRCTVGFGNOCVTKOQPKQő
&CTYKP=?  CNUQUVGPGTSWGNQUVTCDCLCFQTGUVTCDCLCPO¶U[PQOGPQUEWCPVQOC[QTGUUWRCICŐ.CTGEQORGPUCNKDGTCNFGN
 .GEEKÎP#FCO5OKVJ[NCHQTOCEKÎPFGNUKUVGOCEN¶UKEQ #ZGN-KEKNNQH 

VRVWHQHU TXH ODV UHPXQHUDFLRQHV DOWDV QR KDFHQ PiV TXH SURPRYHU OD YDJDQFLD HQWUH DPHGLGDTXHFUHFHODULTXH]DODWDVDGHJDQDQFLDWLHQGHDHVWDQFDUVH1XHYDPHQWHOD
ORV REUHURV  7DPELpQ VH SURSRUFLRQDQ DUJXPHQWRV HFRQyPLFRV HQ FRQWUD GH OD SRVLFLyQGHIHQGLGDSRU6PLWKPDUFDUiHOHVFHQDULRSDUDODVSROpPLFDVSRVWHULRUHV¢H[LV
VREUHH[SORWDFLyQ GHO WUDEDMR H LQFOXVR TXH MXVWLILFDQ OD HOHYDFLyQ GH ORV MRUQDOHV 3RU WH XQ OtPLWH DO FUHFLPLHQWR GH OD JDQDQFLD \ FRQVLJXLHQWHPHQWH GH OD LQYHUVLyQ"
~OWLPRFRQWUDHOVHQWLGRFRP~QLQPHGLDWRSRUPHGLRGHGLVWLQWRVDUJXPHQWRV6PLWK
LQWHQWDGHPRVWUDUTXHHOWUDEDMDGRUDVDODULDGRUHVXOWDPiV´EDUDWRµSDUDHOSDWUyQTXH (O DXPHQWR GH FDSLWDO TXH KDFH VXELU ORV VDODULRV SURSHQGH D GLVPLQXLU HO
PDQWHQHUXQHVFODYRRXQVLHUYR S 6RQWRGRVSXQWRVTXHFRPRPtQLPRFRQWUD EHQHILFLR&XDQGRORVFDSLWDOHVGHPXFKRVFRPHUFLDQWHVULFRVVHLQYLHUWHQHQHO
GLFHQ OD LPDJHQ GH XQ 6PLWK TXH GHIHQGtD D WRGD FRVWD FLHJDPHQWH ORV LQWHUHVHV PLVPRQHJRFLRODQDWXUDOFRPSHWHQFLDTXHVHKDFHQHQWUHHOORVWLHQGHDUHGX
LQPHGLDWRV GH ORV FDSLWDOLVWDV LQGXVWULDOHV FLU VX EHQHILFLR \ FXDQGR WLHQH OXJDU XQ DXPHQWR GHO FDSLWDO HQ ODV GLIHUHQWHV
DFWLYLGDGHVTXHVHGHVHPSHxDQHQODUHVSHFWLYDVRFLHGDGODPLVPDFRPSHWHQFLD
SURGXFLUiHIHFWRVVLPLODUHVHQWRGDVHOODV 6PLWK>@ 
)CPCPEKC
<DKHPRVWURSH]DGRDQWHVFRQHVWHSHFXOLDU´PpWRGRµORTXHRFXUUHHQXQQHJRFLR
/DWHRUtDGHOSUHFLRIXQGDGDHQORVFRVWRVGHSURGXFFLyQHPSXMDD6PLWKDHODER HQ SDUWLFXODU VH H[WLHQGH \ SUR\HFWD SRU DQDORJtD D OD VRFLHGDG HQ VX FRQMXQWR 'H
UDU DGHPiV GH XQD WHRUtD VREUH HO VDODULR XQD H[SOLFDFLyQ LQGHSHQGLHQWH VREUH OD GH PRGRTXHODVJDQDQFLDVWLHQGHQDGHVFHQGHUDPHGLGDTXHODVRFLHGDGSURJUHVDFRPR
WHUPLQDFLyQ GH OD JDQDQFLD \ OD UHQWD ORV RWURV GRV FRPSRQHQWHV GH ORV SUHFLRV /D FRQVHFXHQFLD GH OD FRPSHWHQFLD HQWUH ORV FRPHUFLDQWHV /R LQWHUHVDQWH GHO DUJXPHQ
WHRUtD GHO SUHFLR QDWXUDO VRVWLHQH TXH HQ FDGD PRPHQWR FRPR GLMLPRV FDGD XQR GH WR HV TXH VH HQFXHQWUD DTXt LPSOtFLWD XQD VXHUWH GH UHVWULFFLyQ GHILQLGD SDUD HO FUH
HVWRVHOHPHQWRVWLHQGHDVLWXDUVHHQXQQLYHOSURPHGLRVXQLYHOQDWXUDO\TXHHQHVH FLPLHQWR GH OD GHPDQGD \D TXH OD DEXQGDQFLD GH FDSLWDO WHUPLQD REWXUDQGR WRGDV
SXQWR FHVDQ GH DFWXDU OD RIHUWD \ OD GHPDQGD 6LQ HPEDUJR HO SUHFLR QDWXUDO GHEHUtD ODV´VDOLGDVµSRVLEOHVSDUDORVSURGXFWRVKDVWDOOHJDUDXQDVLWXDFLyQHQODTXH´HQXQ
WHQHU DOJXQD GHWHUPLQDFLyQ SUHFLVD TXH Gp FXHQWD GHO QLYHO GH HTXLOLEULR SRUTXH SDtV ULFDPHQWH SURYLVWR GH IRQGRV HQ SURSRUFLyQ D WRGRV ORV QHJRFLRV TXH SXHGDQ
FRQODWHRUtDGHODRIHUWD\ODGHPDQGDTXHVHSHUVLJXHQPXWXDPHQWHSXHGHQ~QLFD OOHYDUVH D HIHFWR VH HPSOHDUi HQ FDGD XQD GH ODV UDPDV XQD FDQWLGDG WDQ JUDQGH GH
PHQWHHVWDEOHFHUVHODVFDXVDVGHODVYDULDFLRQHVGHORVSUHFLRVSHURQRVXQLYHODEVR FDSLWDO FRPR OR FRQVLHQWH OD QDWXUDOH]D \ H[WHQVLyQ GHO FRPHUFLR /D FRPSHWHQFLD
OXWRVXSXQWRGHUHSRVR$KRUDELHQHQHOFDStWXORQRYHQRQRVHH[SRQHXQDOH\TXH VHUtD Pi[LPD SRU GRTXLHU \ FRPR FRQVHFXHQFLD HO EHQHILFLR FRUULHQWH OR PiV EDMR
SHUPLWD HVWDEOHFHU HO PRQWR R HO SRUFHQWDMH GH ODV JDQDQFLDV 1XHYDPHQWH HO DUJX SRVLEOHµ 6PLWK>@ 
PHQWR WHUPLQD JLUDQGR VREUH HO FUHFLPLHQWR GH OD SURGXFFLyQ VRFLDO ²SURJUHVLYD &RPRVHGLMRHVWDFRQFOXVLyQVHUiIXQGDPHQWDOHQHOGHEDWHDFHUFDGHORVOtPLWHV
HVWDFLRQDULD R GHFDGHQWH² FRPR IRUPD GH H[SOLFDU ODV YDULDFLRQHV GH OD JDQDQFLD FRQORVTXHSXHGHWURSH]DUODH[SDQVLyQGHOFDSLWDO6HJ~QODH[SOLFDFLyQTXHVHVXPL
SHURQRVXQLYHO QLVWUDH[LVWHXQWRSHPi[LPRSDUDHOFUHFLPLHQWRGHODSURGXFFLyQGHELGRDTXHXQD
/D HYROXFLyQ GH ORV EHQHILFLRV SUHVHQWDGD 6PLWK HV LQYHUVD DO PRYLPLHQWR GH ORV YH]DOFDQ]DGRHVHSXQWRORVQHJRFLRVUHQWDEOHVVLPSOHPHQWHVHDFDEDQ\DORVFDSLWDOHV
VDODULRV 0LHQWUDV OD DFXPXODFLyQ FUHFLHQWH GH FDSLWDO LQFUHPHQWDED SURJUHVLYDPHQWH VyOR OHV TXHGD OD SRVLELOLGDG GH FRPSHWLU HQWUH Vt UHGXFLHQGR VX WDVD GH JDQDQFLD (V
ODGHPDQGDGHPDQRGHREUD\SRUWDQWRHPSXMDEDKDFLDDUULEDHOQLYHOGHORVVDODULRV FRPR VL ORV PHUFDGRV ILQDOPHQWH VH DEDUURWDUDQ SRU IDOWD GH XQD GHPDQGD UHQRYDGD
$Vt HO PLVPR 6PLWK TXH KDEtD SRVWXODGR TXH OD H[SDQVLyQ GHO PHUFDGR IDYRUHFH OD
GLYLVLyQGHOWUDEDMR\SRUWDQWRHOSURJUHVRGHVXVIDFXOWDGHVSURGXFWLYDV\GHODULTXH
VTCDCLQŋCHKTOC5OKVJŋHQOGPVCNCRTQRCICEKÎPFGNCENCUGDCLC[EQPGNNCNCNCDQTKQUKFCFFGNRWGDNQ.QUUCNCTKQU ]DGHODVRFLHGDGVRVWLHQHDKRUDTXHODVRFLHGDGFLYLOL]DGDVHGLULJHHQ~OWLPDLQVWDQ
FGNVTCDCLQUQPWPGUVKOWNCPVGFGNCCEVKXKFCFRTQFWEVKXCNCEWCNEQOQEWCNSWKGTQVTCEWCNKFCFJWOCPCOGLQTC
RTQRQTEKQPCNOGPVGCNGUVÈOWNQSWGTGEKDG7PCOCPWVGPEKÎPCDWPFCPVGCWOGPVCNCHQTVCNG\CEQTRQTCNFGNVTCDCLC FLD KDFLD XQD VLWXDFLyQ GH HVWDQFDPLHQWR TXH VREUHYHQGUi FXDQGR OD GHPDQGD VH
FQT[NCCITCFCDNGEQPHKCP\CFGOGLQTCTUWEQPFKEKÎPCUÈEQOQNCFGCECDCTUWUFÈCUGPRNGPKVWF[FGUCJQIQNG DJRWH\ODUHQWDELOLGDGVHUHGX]FDDXQPtQLPR(VWHUHODWRVREUHHOIXWXURGHOFDSLWDOLV
CPKOCPCOQXKNK\CTUWUGUHWGT\QU'PEQPUGEWGPEKCPQUGPEQPVTCOQUSWGCNNÈFQPFGNQUUCNCTKQUFGNVTCDCLQUQP
ETGEKFQUNQUQDTGTQUUQPO¶UCEVKXQUFKNKIGPVGU[GZRGFKVKXQUSWGFQPFGUQPDCLQU=Ŗ?ő
5OKVJ=? 
PRVHUiGXUDPHQWHFXHVWLRQDGR\DVHDSRUVXVFRQVHFXHQFLDV -%6D\ \DVHDSRUVXV
'PGNOKUOQUGPVKFQUGCHKTOCSWGNCJQNIC\CPGTÈCRTQXKGPGPQFGNQUUCNCTKQUCNVQUUKPQFGNCUQDTGGZRNQVCEKÎPFGN FDXVDV ' 5LFDUGR 
QDTGTQŐ7PGZEGUKXQVTCDCLQGURKTKVWCN[EQTRQTCNFWTCPVGXCTKQUFÈCUEQPUGEWVKXQUXCUGIWKFQPCVWTCNOGPVGGPNC $SURYHFKHPRVHVWDGLVFXVLyQSDUDLQWURGXFLUXQIRJRVRGHEDWHTXHDSDUHFHUiFRQ
OC[QTRCTVGFGNQUJQODTGUFGWPFGUGQFGGXKFGPVGFGUECPUQ=Ŗ?5KNQURCVTQPQUFKGUGPQÈFQUCNQUFKEVCFQUFGNC
TC\ÎP[NCJWOCPKFCFVTCVCTÈCPFGOQFGTCTO¶USWGFGCPKOCTNCFKNKIGPEKCFGOWEJQUFGUWUQDTGTQU0QURCTGEG SRVWHULRULGDGHQODWHRUtDHFRQyPLFD%iVLFDPHQWHHODUJXPHQWRTXHVHHPSOHDUiPiV
UGTWPCEQUCGXKFGPVGGPVQFCGURGEKGFGNCDQTSWGGNJQODTGSWGVTCDCLCEQPNCFGDKFCOQFGTCEKÎPCHKPFGJCEGTNQ DGHODQWH GH PDQHUD GLIXQGLGD SDUD UHFKD]DU OD SRVLELOLGDG GH TXH OD DXVHQFLD GH GH
EQPEQPUVCPEKCPQUÎNQEQPUGTXCO¶UVKGORQUWUCNWFUKPQSWGGPGNEWTUQFGNCÌQJCEGO¶UNCDQTSWGGNSWGEQP
GZEGUQUGFGFKECCGNNCő
5OKVJ=? 
PDQGDTXHOLPLWHODVLQYHUVLRQHVUHQWDEOHVVHUiFRQRFLGRFRPR´OH\GHORVPHUFDGRVµR
 .GEEKÎP#FCO5OKVJ[NCHQTOCEKÎPFGNUKUVGOCEN¶UKEQ #ZGN-KEKNNQH 

´OH\ GH 6D\µ HQ KRPHQDMH D - % 6D\   TXLHQ SODQWHy PX\ HQIiWLFDPHQWH SXHGHDFUHFHQWDUVHVLQRHQODPLVPDIRUPD>«@/RTXHFDGDDxRVHDKRUUDVH
TXHWRGRVORVLQFUHPHQWRVGHODSURGXFFLyQSXHGHQVLHPSUHVHUFRORFDGRVHQHOPHUFD FRQVXPH UHJXODUPHQWH GH OD PLVPD PDQHUD TXH OR TXH VH JDVWD HQ HO PLVPR
GR FRQ SURYHFKR 'LFKR HQ WpUPLQRV PiV PRGHUQRV OD JDQDQFLD QR GHFOLQD FRQ HO SHUtRGR>«@ 6PLWK>@ 
DXPHQWR GH OD SURGXFFLyQ ²R OR TXH HV OR PLVPR QR VH UHJLVWUD XQD WHQGHQFLD DO
HVWDQFDPLHQWR² GHELGR D TXH WRGR FUHFLPLHQWR GH OD SURGXFFLyQ ´RIHUWDµ  JHQHUD XQ (O SDVDMH D OD OX] GH OD HYROXFLyQ SRVWHULRU GHO GHEDWH UHVXOWD HVFDORIULDQWHPHQWH
FUHFLPLHQWR HTXLYDOHQWH GHO SRGHU GH FRPSUD ´GHPDQGDµ  /D IRUPXODFLyQ FRQYHQ DFWXDO &RQYLHQH WRPDUVH XQ PRPHQWR SDUD DQDOL]DU OR TXH VRVWLHQH DTXt 6PLWK 6H
FLRQDOGHODOODPDGDOH\GH6D\HVODVLJXLHQWH´ODRIHUWDFUHDVXSURSLDGHPDQGDµ/R GLFH TXH HO DKRUUR IXQFLRQD FRPR IXHQWH GH OD DFXPXODFLyQ VLQ TXH HVWR JHQHUH SUR
FXDOYLHQHDFRQWUDGHFLUUHGRQGDPHQWHORTXHVHGLFHHQ/DULTXH]DGRQGHVHSODQWHD EOHPDV GH GHPDQGD VLPSOHPHQWH SRUTXH HO DFWR GH DKRUUR WDQWR D HVFDOD LQGLYLGXDO
ODH[LVWHQFLDGHXQWHFKRSDUDFRORFDUODSURGXFFLyQ8QDVRFLHGDGTXH\DKDDFXPX FRPR VRFLDO LPSOLFD HQ OD SUiFWLFD XQ DFWR VLPXOWiQHR \ HTXLYDOHQWH GH LQYHUVLyQ
ODGR VXILFLHQWH ULTXH]D DOFDQ]DUi XQ WRSH VXSHULRU D SDUWLU GHO FXDO HO FDSLWDO DGLFLRQDO $KRUUDUHVDTXtVLQyQLPRGHLQYHUWLUSRUTXHORVUHFXUVRVTXHQRVHJDVWDQHQFRQVXPR
QRSRGUi\DVHULQYHUWLGRFRQEHQHILFLR3XHGHGHFLUVHTXHSDUD6PLWKODH[SDQVLyQGH GLUHFWD R LQGLUHFWDPHQWH D WUDYpV GHO VLVWHPD GH FUpGLWR  VH XWLOL]DQ SDUD HQJURVDU OD
ODSURGXFFLyQFDSLWDOLVWDFRQWLHQHOtPLWHVLQWHUQRVSDUDORVVHJXLGRUHVGH6D\WDOFRPR SURGXFFLyQ FRPR LQYHUVLRQHV DGLFLRQDOHV 'H PDQHUD TXH VLJXLHQGR HVWH DUJXPHQWR
HVWXGLDUHPRV PiV DGHODQWH HQ FDPELR QR ORV KD\ ODGHPDQGDQXQFDSRGUiGHELOLWDUVHSRUTXHWRGRORTXHQRYDDSDUDUDOFRQVXPRYD
/D GLVFXVLyQ VREUH OD /H\ GH 6D\ WLHQH XQD LPSRUWDQFLD TXH QR SXHGH H[DJHUDUVH DSDUDUDODLQYHUVLyQORTXHVLJQLILFDTXHVHFRQWUDWDUiQPiVWUDEDMDGRUHVORVTXHDVX
GHELGR DO SURWDJyQLFR OXJDU TXH RFXSD HQWUH ORV GHEDWHV GH ORV HFRQRPLVWDV WDQWR GHO YH] HMHUFHUiQ XQD SUHVLyQ VREUH OD GHPDQGD GH FRQVXPR 8QD RSFLyQ TXH QR VH FRQ
VLJOR;,;FRPRGHOVLJOR;;'HKHFKRVHUi-0.H\QHVTXLHQHQFRQVX7HRUtD WHPSOD HQ HO UD]RQDPLHQWR HV TXH ORV UHFXUVRV VHDQ ´DWHVRUDGRVµ VLQ FRQVXPLUORV QL
JHQHUDOGHODRFXSDFLyQHOLQWHUpV\HOGLQHURHPSUHQGHUiXQDHPEHVWLGDFRQWUDHVWDFRQ LQYHUWLUORV HV GHFLU OD SRVLELOLGDG GH XQ DWHVRUDPLHQWR LPSURGXFWLYR $EDQGRQDPRV
FHSFLyQWDQJHQHUDOL]DGDVHJ~QODFXDOODGHPDQGDQRSRQHOtPLWHVDODH[SDQVLyQGHOD DTXt HVWD UHIOH[LyQ WRPDQGR QRWD GH XQ UD]RQDPLHQWR TXH YROYHUi D DSDUHFHU PiV GH
SURGXFFLyQDXQTXHHVWDYH]HQXQPDUFRGH´FRUWRSOD]RµFRQHOSURSyVLWRGHHVWXGLDU XQD YH] FRQ SRVWHULRULGDG
QRODVWHQGHQFLDVVHFXODUHVGHODDFXPXODFLyQGHFDSLWDOVLQRODSRVLELOLGDGGHODFULVLV (VWDWHRUtDGHODJDQDQFLD²FRQWRGDVODVGLILFXOWDGHVTXHKHPRVPHQFLRQDGR²YLHQH
\ HO GHVHPSOHR FUyQLFR 1R REVWDQWH VyOR SRU OD UHOHYDQFLD TXH WHQGUi GHQWUR GH OD DFRPSDxDGD WDPELpQ GH XQD H[SOLFDFLyQ DFHUFD GH OD WDVD GH LQWHUpV (VWR QR GHEHUtD
GLVFXVLyQ SRVWHULRU GHEH VHxDODUVH TXH ²FRPR RFXUUH HQ RWURV QXPHURVRV SXQWRV² ODV VRUSUHQGHUQRV\DTXHVHJ~QVRVWXYR6PLWKHOFDSLWDOTXHVHLQYLHUWHHQFRQWUDWDUWUDEDMR
SRVLFLRQHV GHIHQGLGDV SRU 6PLWK VRQ YDULDV (Q FRQWUDSRVLFLyQ D HVWD LGHD GH TXH OD \FRPSUDUPDWHULDOHVDUURMDXQDJDQDQFLDTXHHVXQSRUFHQWDMHVREUHVXPRQWRWRWDO'H
SURGXFFLyQ SXHGH YHUVH UHVWULQJLGD GHELGR D OD IDOWD GH GHPDQGD XQD YH] DOFDQ]DGR PRGRTXHODVLPLOLWXGPRUIROyJLFDHQWUHODJDQDQFLD\ODWDVDGHLQWHUpVHVREYLDDPEDV
XQ GHWHUPLQDGR JUDGR GH H[SDQVLyQ HQ XQ FDStWXOR HVSHFtILFDPHQWH GHGLFDGR D OD UHVXOWDQGH´DGHODQWDUµXQPRQWRGHGLQHURFRPRFDSLWDO/DVLPLOLWXGHQVXVDSDULHQFLDV
DFXPXODFLyQGHFDSLWDO /LEUR,,FDStWXOR,,, VHGLFHTXH´/RVFDSLWDOHVDXPHQWDQFRQ HVWDOTXHSDUDDOJXQRVHFRQRPLVWDVSRVWHULRUHVD6PLWKODJDQDQFLD\ODWDVDGHLQWHUpV
OD VREULHGDG \ OD SDUVLPRQLD \ GLVPLQX\HQ FRQ OD SURGLJDOLGDG \ OD GLVLSDFLyQµ 6PLWK VRQWUDWDGDVFRPRVLIXHUDQXQPLVPR\~QLFRIHQyPHQR3HURHQ/DULTXH]DVHHVWDEOHFH
>@ eVWHVHUiOXHJRHOFDEDOOLWRGHEDWDOODGHODRUWRGR[LD²FULWLFDGDSRU XQDFODUDGLVWLQFLyQHQWUHHOUHWRUQRGHXQDLQYHUVLyQSURGXFWLYD JDQDQFLD \HOUHWRUQR
.H\QHV² SDUD OD TXH ODV UHVWULFFLRQHV HQ HO FRQVXPR FRQWULEX\HQ D LQFUHPHQWDU OD GH XQD LQYHUVLyQ PRQHWDULD R ´ILQDQFLHUDµ HO LQWHUpV  (O FDSLWDOLVWD SURGXFWLYR GHEH
ULTXH]D3HUR¢FyPRORKDFHQ"6LVHUHVWULQJHHOJDVWRODGHPDQGDGHEHUtDGHFDHU\OD PXFKDV YHFHV UHFXUULU DO FUpGLWR SDJDQGR D FDPELR GHO SUpVWDPR XQD WDVD GH LQWHUpV
SURGXFFLyQ SRGUtD HQFRQWUDUVH VLQ RSRUWXQLGDGHV SDUD VHU FRORFDGD pVWD VHUtD XQD H[ ¢4Xp UHODFLyQ JXDUGD OD WDVD GH LQWHUpV FRQ OD WDVD GH JDQDQFLD" (O SXQWR GH HQWUDGD D
WHQVLyQ GH OD WHRUtD DQWHULRU GRQGH OD GHPDQGD OLPLWD OD H[SDQVLyQ GH OD SURGXFFLyQ HVWDFXHVWLyQHVQXHYDPHQWHHOSUREOHPDGHODPHGLFLyQ(QHIHFWRFXDQWLILFDUODJDQDQ
6LQ HPEDUJR DSDUHFH XQ FRPSOHPHQWR D HVWD H[SOLFDFLyQ FLD SURPHGLR HQ FDGD PRPHQWR GHO WLHPSR HV XQD WDUHD VXPDPHQWH FRPSOHMD LQFOXVR
SDUD HO FDVR GH XQD HPSUHVD LQGLYLGXDO HO FiOFXOR VH YH HQWRUSHFLGR SRU ODV FRQVWDQWHV
7RGRORTXHXQDSHUVRQDDKRUUDGHVXUHQWDORDFXPXODDVXFDSLWDO\ORHPSOHD IOXFWXDFLRQHVGHORVSUHFLRV\´HVWRGDYtDPXFKRPiVGLItFLODYHULJXDUFXiOHVHOEHQHILFLR
HQPDQWHQHUXQPD\RUQ~PHURGHPDQRVSURGXFWLYDVRIDFLOLWDTXHRWUDSHUVR SURPHGLRGHWRGRVORVQHJRFLRVTXHVHHIHFW~DQHQXQJUDQUHLQR\DEVROXWDPHQWHLPSR
QDORKDJDSUHVWiQGRVHORDFDPELRGHXQLQWHUpVRORTXHHVORPLVPRGHXQD VLEOHLQGDJDUFRQXQDFHSWDEOHJUDGRGHSUHFLVLyQFXiOKD\DSRGLGRVHUDQWLJXDPHQWHR
SDUWLFLSDFLyQ HQ OD JDQDQFLD $Vt FRPR HO FDSLWDO GH XQ LQGLYLGXR VyOR SXHGH HQWLHPSRVUHPRWRVµ 6PLWK>@ 
DXPHQWDUFRQORTXHDKRUUHGHVXVUHQWDVDQXDOHVRGHVXVJDQDQFLDVGHLJXDO /DWDVDGHLQWHUpVSRUHOFRQWUDULRHVFRQRFLGDHQFDGDPRPHQWRORTXHUHVXHOYH
VXHUWH HO FDSLWDO GH OD VRFLHGDG TXH FRLQFLGH FRQ HO GH VXV LQGLYLGXRV QR HO SUREOHPD GH PHGLFLyQ $GHPiV VHJ~Q VRVWLHQH 6PLWK VXV YDULDFLRQHV LQGLFDQ FDPELRV
 .GEEKÎP#FCO5OKVJ[NCHQTOCEKÎPFGNUKUVGOCEN¶UKEQ #ZGN-KEKNNQH 

HQODPDJQLWXGGHOEHQHILFLRSXHVVHDVXPHTXHODWDVDGHLQWHUpVUHDFFLRQD´EDMDQGR WHRUtD FRQWUDGLFH DO VHQWLGR FRP~Q VHJ~Q HO FXDO HO WHUUDWHQLHQWH UHFLEH XQ UHWRUQR
VL DTXpO EDMD \ VXELHQGR VL DTXpO VXEH (Q FRQVHFXHQFLD ORV SURJUHVRV GH OD WDVD GH SRUVXLQYHUVLyQDOLJXDOTXHORVFDSLWDOLVWDV3HURODQDWXUDOH]DGHODUHQWDHVRWUD
LQWHUpV SXHGHQ JXLDUQRV HQ QXHVWUR HPSHxR SRU DGTXLULU DOJXQD LGHD GH ORV SURJUHVRV 'HVSXpV GH SDJDU ORV VDODULRV FRUULHQWHV DVt FRPR ORV LQVXPRV HO GHVJDVWH GH ORV
GHOEHQHILFLRµ 6PLWK>@ 'HWUiVGHHVWD´VLPHWUtDµVHHVFRQGHXQIXQGD LQVWUXPHQWRV\ORV´EHQHILFLRVRUGLQDULRVGHOFDSLWDOµGHEHSDJDUVHDOJRPiVDOWHUUDWH
PHQWR FRQFHSWXDO OD WDVD GH LQWHUpV HV VLHPSUH XQD SRUFLyQ GHO LQJUHVR TXH SURYLHQH QLHQWH SRU HO XVR GHO VXHOR TXH OH SHUWHQHFH 1R REVWDQWH ODV OH\HV TXH JRELHUQDQ OD
GHODVJDQDQFLDVGHOHPSUHVDULRGHPRGRTXHHQJHQHUDOQRSRGUiVHUVXSHULRUDpVWDV PDJQLWXG GH OD UHQWD FRQWUDVWDQ FRQ ODV TXH ULJHQ ORV VDODULRV \ ODV JDQDQFLDV
\DGHPiVGHEHDFRPSDxDUVXVPRYLPLHQWRV'HHVWDPDQHUDORVFRPSRQHQWHVIXQGD
PHQWDOHV GHO SUHFLR VLJXHQ VLHQGR WUHV VDODULR JDQDQFLD \ UHQWD  PLHQWUDV TXH OD WDVD /D UHQWD GH OD WLHUUD FRQVLGHUDGD FRPR XQ SUHFLR TXH VH SDJD SRU VX XVR HV
GH LQWHUpV HV ~QLFDPHQWH XQD SRUFLyQ GH OD JDQDQFLD 9HUHPRV TXH HVWD WHRUtD GHO QDWXUDOPHQWHXQSUHFLRGHPRQRSROLR>«@/DUHQWDHQWUDSXHVHQODFRPSR
LQWHUpVGHULYDGRGHODJDQDQFLDVHRSRQHDODPX\GLIXQGLGDLGHDGHTXHHOLQWHUpV\OD VLFLyQ GHO SUHFLR GH ODV PHUFDQFtDV GH XQD PDQHUD GLIHUHQWH D FRPR OR KDFHQ
JDQDQFLDVRQXQPLVPRIHQyPHQR ORVVDODULRV\ORVEHQHILFLRV4XHORVVDODULRVREHQHILFLRVVHDQDOWRVREDMRVGHWHU
3DUDFRQFOXLUDXQTXHQDGDVDEHPRVVREUHHOQLYHODEVROXWRGHODJDQDQFLDFRQR PLQDTXHORVSUHFLRVVHDQDVXYH]HOHYDGRVRPyGLFRVPLHQWUDVTXHXQDUHQWD
FHPRV OD GHVFULSFLyQ GH 6PLWK GH VXV PRYLPLHQWRV HQ UHODFLyQ FRQ HO FUHFLPLHQWR GHO DOWDREDMDHVFRQVHFXHQFLDGHOSUHFLR(OSUHFLRGHXQDPHUFDQFtDSDUWLFXODUHV
SURGXFWR&XDQGRHOSURGXFWRVHHVWDQFDRGHFDHODJDQDQFLDFUHFH\ORKDFHDH[SHQ HOHYDGRREDMRSRUTXHHVQHFHVDULRSDJDUVDODULRVREHQHILFLRVDOWRVRFRUWRVSDUD
VDV GHO VDODULR 3HUR OD JDQDQFLD SRU VX SDUWH FXHQWD WDPELpQ FRQ XQ OtPLWH VXSHULRU KDFHUODOOHJDUDOPHUFDGR3HURHOTXHHOSUHFLRVHDEDMRRDOWRRPiVRPHQRVHO
TXHHVWiILMDGRSRUHOVDODULRGHVXEVLVWHQFLD$XQHQXQDVRFLHGDGHVWDQFDGDGRQGHOD VXILFLHQWHSDUDSDJDUDTXHOORVVDODULRV\EHQHILFLRVGDRULJHQDTXHODUHQWDGH
JDQDQFLDWLHQGHDLQFUHPHQWDUVHWDOFUHFLPLHQWRSXHGHDEVRUEHUODIUDFFLyQGHOSUHFLR ODWLHUUDVHDPD\RURPHQRURTXHQRKD\DDEVROXWDPHQWHUHQWD 6PLWK>@
TXH FRUUHVSRQGH D OD UHQWD GH OD WLHUUD SHUR QR SXHGH HQ FDPELR DYDQ]DU VREUH HO  
VDODULRQHFHVDULRSDUDPDQWHQHUDORVREUHURVFRQYLGD\DTXHVHWUDWDGHXQUHTXLVLWR
SDUDVRVWHQHUODSURGXFFLyQFRPRWDO (V GHFLU TXH PLHQWUDV HO VDODULR \ OD JDQDQFLD HQ FRQMXQWR VRQ ODV ´FDXVDVµ GHO
)XHUD GH HVWR 6PLWK FRQWLQ~D VRVWHQLHQGR TXH HO SUHFLR VH IRUPD VXPDQGR WUHV SUHFLRFRQODUHQWDRFXUUHORFRQWUDULRHVHOSUHFLRHOTXHGHWHUPLQDODPDJQLWXGGHOD
SDUWHV FRPSRQHQWH \ DJUHJD LQFOXVR XQD QXHYD SUHFLVLyQ D HVWD QRUPD ´ORV EHQHILFLRV UHQWDTXHVHREWLHQHFRPRXQUHVLGXR'HPDQHUDTXHQRVHSXHGHSDJDUUHQWDGHOD
WLHUUDH[FHSWRTXHODGHPDQGDHOHYHHOSUHFLRGHORVSURGXFWRVGHOVXHORSRUHQFLPDGH
HOHYDGRVWLHQGHQDDXPHQWDUPXFKRPiVHOSUHFLRGHODREUDTXHORVVDODULRVDOWRVµ S
ORQHFHVDULRSDUDFXEULUODWDVDQDWXUDOGHVDODULRV\GHEHQHILFLRV¢3RUTXp"/DH[SOLFD
 \DTXHVLORVVDODULRVFUHFHQHQXQSRUFLHQWRHOSUHFLRVHHOHYDUiHQSURSRUFLyQ
FLyQ GH 6PLWK FRQGXFH GLUHFWDPHQWH D OD OODPDGD WHRUtD GH OD UHQWD GLIHUHQFLDO GH OD
DULWPpWLFDFRQGLFKRDXPHQWRSHURFXDQGRODVJDQDQFLDVVHHOHYDQHQODPLVPDPHGL
WLHUUD SRSXODUL]DGDOXHJRSRU'5LFDUGR\DVRFLDGDFRQVXQRPEUH (ODUJXPHQWRHV
GD HVH  DIHFWDUi D WRGDV ODV HWDSDV GH OD SURGXFFLyQ SXHV FDGD FDSLWDOLVWD GH OD
HO VLJXLHQWH FXDQGR OD SURGXFFLyQ GH GHWHUPLQDGRV SURGXFWRV VH HQFXHQWUD FRQGLFLR
FDGHQD SURGXFWLYD GHEHUi REWHQHU HO PLVPR LQFUHPHQWR SRU VX LQYHUVLyQ PXOWLSOLFiQ
QDGD R UHVWULQJLGD SRU ODV FRQGLFLRQHV QDWXUDOHV GHO VXHOR GH IRUPD TXH QR SXHGH H[
GRVH FDGD LQFUHPHQWR FRQ HO VLJXLHQWH KDVWD UHIOHMDUVH SRWHQFLDGR HQ HO SUHFLR ILQDO
SDQGLUVH FRQ IDFLOLGDG HV OD GHPDQGD GH VXV SURGXFWRV OD TXH ILMD VX SUHFLR FXDQWR
6LQ HPEDUJR FRPR YHPRV DTXt OD UHQWD GHO VXHOR DSDUHFH H[FOXLGD GHO UD]RQDPLHQWR
PiVLQWHQVDVHDODGHPDQGDPiVFUHFHUiHOSUHFLRVXSHUDQGRORVFRVWRVGHSURGXFFLyQ
(VTXHFRPRVHYHUiDFRQWLQXDFLyQODUHQWDHVWiJREHUQDGDSRUXQDOH\OLJHUDPHQWH
VDODULRV\EHQHILFLRV /DGLIHUHQFLDHQWUHHOSUHFLR\HOFRVWRHVDSURSLDGDSRUHOGXHxR
GLVWLQWD
GHODWLHUUD&RPRHOSUHFLRGHFDGDSURGXFWRSDUWLFXODU SRUHMHPSORHOWULJR HV~QLFR
HQ HO PHUFDGR ²PiV DOOi GH ODV FRQGLFLRQHV PiV R PHQRV IDYRUDEOHV HQ ODV TXH VH
SURGXMR FDGD EROVD GH WULJR² OD PDJQLWXG GH OD UHQWD TXH GHEH SDJDUVH SRU HO XVR GH
4GPVCFGNCVKGTTC
FDGD SDUFHOD GHSHQGHUi GH ORV FRVWRV GH SURGXFFLyQ HQ HVDV WLHUUDV 6L ODV FRQGLFLRQHV
VRQ PHMRUHV HO FRVWR GH SURGXFFLyQ VHUi PHQRU \ SRU WDQWR PD\RU VHUi OD GLIHUHQFLD
)LQDOPHQWHHQHOFDStWXORGpFLPR6PLWKVHGHGLFDDLQGDJDUVREUHODVGHWHUPLQD
FRQHOSUHFLR\ODUHQWDTXHSXHGHSDJDUHOSURGXFWRU'LYHUVRVIDFWRUHVFRQWULEX\HQD
FLRQHV\PRYLPLHQWRVGHODUHQWDGHODWLHUUD(QSULPHUOXJDUVHDFODUDWD[DWLYDPHQWH
UHGXFLUORVFRVWRVGHSURGXFFLyQ\SRUWDQWRDHOHYDUODPDVDGHUHQWDTXHHOWHUUDWH
TXH OD UHQWD GHO VXHOR QR GHEH FRQVLGHUDUVH FRPR XQ LQJUHVR HTXLYDOHQWH D OD WDVD GH
QLHQWHH[LJHSRUHOHPSOHRGHOVXHORGHVXSURSLHGDG
LQWHUpVRDOEHQHILFLRGHOFDSLWDOHPSOHDGRHQPHMRUDUODVWLHUUDV\DTXHHOSURSLHWDULR
FREUD XQD UHQWD LQFOXVR SRU HO XVR GH WLHUUDV FDUHQWHV GH WRGD PHMRUD 1XHYDPHQWH OD
 .GEEKÎP#FCO5OKVJ[NCHQTOCEKÎPFGNUKUVGOCEN¶UKEQ #ZGN-KEKNNQH 

/DUHQWDYDUtDQRVyORSRUUD]yQGHODIHUWLOLGDGFXDOTXLHUDTXHVHDVXSURGXFWR (QYLVWDGHORVQXPHURVRVLQWHUURJDQWHVLUUHVXHOWRVDOFRPLHQ]RGHOFDStWXORVH[WR
VLQR WDPELpQ GH DFXHUGR FRQ VX ORFDOL]DFLyQ VHD FXDO IXHUH OD IHUWLOLGDG /D 6PLWK DEDQGRQD HVWRV LQWHQWRV IDOOLGRV \ UHVWULQJH VXV DQWHULRUHV KDOOD]JRV DO HVWDGR
WLHUUDVLWXDGDHQODVFHUFDQtDVGHXQDFLXGDGGDXQDUHQWDPiVJUDQGHTXHRWUD SULPLWLYR \ UXGR GH OD VRFLHGDG GRQGH HO WUDEDMDGRU HV GXHxR GHO SURGXFWR tQWHJUR
GHIHUWLOLGDGLJXDOSHURVLWXDGDHQXQD]RQDPiVDOHMDGDGHOSDtV 6PLWK>@ GHO WUDEDMR \ OyJLFDPHQWH HO YDORU GHO SURGXFWR HV LJXDO DO VDODULR 5HVXHOYH GH HVWH
  PRGR ORV SUREOHPDV FRQ ORV TXH KDEtD WURSH]DGR SXHV HO WUDEDMR YLYR TXH FRPDQ
GDQ ODV PHUFDQFtDV HV LJXDO DO WUDEDMR PXHUWR HQ HOODV LQFRUSRUDGR 3HUR OR KDFH DO
/DWHRUtDGHODUHQWDGLIHUHQFLDOSHUPLWHH[SOLFDSXHVSRUTXpHOSURSLHWDULRGHOD FRVWR GH DEDQGRQDU VXV KDOOD]JRV 6H SURGXFH HQWRQFHV XQ YLROHQWR YLUDMH KDFLD
WLHUUD PiV IpUWLO R PHMRU XELFDGD REWLHQH XQD UHQWD PiV FXDQWLRVD /D UHQWD HV HQ XQD QXHYD WHRUtD GHO YDORU TXH QR HVWi \D IXQGDGD HQ HO WUDEDMR VLQR HQ ORV FRVWRV
~OWLPDLQVWDQFLDXQSUHFLRGHPRQRSROLRTXHSURYLHQHGHODSURSLHGDGVREUHWLHUUDVGH GH SURGXFFLyQ (O YDORU VH REWLHQH VXPDQGR HO VDODULR OD JDQDQFLD \ OD UHQWD TXH
GLVWLQWD IHUWLOLGDG < DO PLVPR WLHPSR SHUPLWH SRQHU HQ UHODFLyQ D OD HYROXFLyQ GH OD VRQDKRUD´ODVIXHQWHVGHWRGRYDORUGHFDPELRµ(VWDQXHYDSHUVSHFWLYDORHQIUHQWD
UHQWD \ D OD PDUFKD GH OD DFXPXODFLyQ GH FDSLWDO (Q XQD VRFLHGDG SURJUHVLYD OD GH D OD DSDULFLyQ GH OD JDQDQFLD FRPR XQD DSURSLDFLyQ GHO WUDEDMR GHO REUHUR FRPR
PDQGDGHSURGXFWRVDJURSHFXDULRVFUHFHHOHYDQGRHOSUHFLRGHGLFKRVELHQHVORTXHD WUDEDMR QR UHWULEXLGR
VX YH] GHWHUPLQD XQ LQFUHPHQWR GH OD PDVD GH UHQWD 0iV DXQ VL HVH SURJUHVR YLHQH /DQXHYDYHUVLyQGHODWHRUtDGHOYDORUFRQYLHUWHDORVFRVWRVGHSURGXFFLyQUHSUH
DFRPSDxDGRGHXQLQFUHPHQWRGHODVIDFXOWDGHVSURGXFWLYDVGHOWUDEDMRORTXHUHGXFH VHQWDGRV SRU ODV GLVWLQWDV UHWULEXFLRQHV VDODULR JDQDQFLD \ UHQWD HQ ORV HOHPHQWRV
ORV UHTXLVLWRV GH WUDEDMR GH FDGD XQLGDG GH SURGXFWR PDQXIDFWXUDGR HO SUHFLR GH ORV LQGHSHQGLHQWHVTXHFRQIRUPDQORVSUHFLRV8QDYH]KHFKRHVWR6PLWKVHYHIRU]DGRD
SURGXFWRVSULPDULRVWHQGHUiDHOHYDUVHWDPELpQHQWpUPLQRVUHODWLYRV(VWRVPRYLPLHQ LQYHVWLJDUODVOH\HVTXHSRUVHSDUDGR\VLQUHODFLyQFRQHOYDORUGHORVSURGXFWRVULJHQ
WRV GDQ RFDVLyQ D XQ LQWULQFDGR MXHJR GH UHODFLRQHV HQWUH OD HYROXFLyQ GHO VDODULR ODV DORVVDODULRVORVEHQHILFLRV\ODVUHQWDVTXHVHKDQFRQYHUWLGRHQIDFWRUHVVXVWDQWLYDGRV
JDQDQFLDV ODV UHQWDV ORV SUHFLRV GH ORV DOLPHQWRV ORV PHWDOHV \ ODV PDQXIDFWXUDV D TXH FRQIRUPDQ HO SUHFLR (Q HVWD VHQGD 6PLWK RIUHFH GLYHUVDV WHRUtDV DOWHUQDWLYDV \
PHGLGD TXH OD VRFLHGDG SURJUHVD 6LQ HPEDUJR OR TXH DTXt LQWHUHVD HV OD IRUPXODFLyQ RSFLRQHVTXHKHPRVDQDOL]DGRHQHVWDOHFFLyQDXQTXHVLQPHMRUVXHUWHSXHVQRORJUD
WHyULFDGHODVOH\HVGHOYDORU\ODGLVWULEXFLyQTXHFRQFOX\HHQODVSULPHUDVSiJLQDVGHO GDU FRQ OD GHWHUPLQDFLyQ GHO QLYHO DEVROXWR QL UHODWLYR GH ODV UHWULEXFLRQHV /R ~QLFR
FDStWXOR GpFLPR SULPHUR TXHFRQVLJXHHVFRQYHUWLUDOSUHFLRGHFRVWRGHODVPHUFDQFtDVHQHO´YDORUµFX\DH[SUH
6LQWHWLFHPRVDKRUDQXHVWURVDYDQFHV$ORODUJRGHOFDStWXORTXLQWR6PLWKSURSRQH VLyQ HQ GLQHUR HV VX SUHFLR QDWXUDO HQ WRUQR GHO FXDO RVFLODQ VLHPSUH ORV SUHFLRV GH
XQDWHRUtDGHOYDORUIXQGDGDHQODFDQWLGDGGHWUDEDMRDXQTXHQRFRQVLJXHFRPSOHWDU PHUFDGR (VWD SHUVSHFWLYD HV PiV HPStULFD TXH WHyULFD \D TXH OD LGHD GH TXH ORV SUH
FRQp[LWRVXH[SRVLFLyQSXHVWURSLH]DSRUXQODGRFRQODLPSRVLELOLGDGGHSURSRUFLRQDU FLRVREVHUYDEOHVRVFLODQDOUHGHGRUGHOFRVWRPHGLRFRLQFLGHFRQODDSDULHQFLDTXHDGRSWD
XQD UHJOD SUiFWLFD TXH SHUPLWD D ORV KRPEUHV LQWHUFDPELDU FRQVFLHQWHPHQWH ODV PHU HOUHDOPRYLPLHQWRGHORVSUHFLRVHQODFRPSHWHQFLDSHURQRDYDQ]DQDGDHQODGHWHU
FDQFtDVVHJ~QHOWUDEDMRTXHFDGDXQDGHHOODVFRQWLHQH6HHQIUHQWDOXHJRVLQDFHUWDU PLQDFLyQ GH VX OH\ LQWHUQD
DUHVROYHUODFRQODSUREOHPiWLFDUHODFLyQHQWUHHOYDORUGDGRSRUHOWUDEDMR\VXPDQL /DVGRVWHRUtDVRIUHFLGDVSRU6PLWKXQDIXQGDGDHQHOWUDEDMR\ODRWUDHQORVFRVWRV
IHVWDFLyQ HOSUHFLRHQGLQHURGHODVPHUFDQFtDV FRQIXQGLHQGR\XQLILFDQGRORVWpUPL VHWUDGXFHQHQFRQFHSFLRQHVPX\GLVWLQWDVDFHUFDGHODUHODFLyQHQWUHODVFODVHVVRFLD
QRVYDORUYDORUGHFDPELR\SUHFLR3RU~OWLPRFXDQGRLQWHQWDYLQFXODUHOYDORUGHODV OHV 3RU XQD SDUWH OD WHRUtD GHO YDORU IXQGDGD HQ HO WUDEDMR HVWDEOHFH XQ FRQIOLFWR
PHUFDQFtDV FRQ HO VDODULR GHO REUHUR \ OD JDQDQFLD GHO FDSLWDOLVWD GHVFXEUH TXH VL HO LQHYLWDEOH XELFDGR HQ HO VHQR PLVPR GHO SURFHVR SURGXFWLYR HQWUH HO VDODULR \ ODV
WUDEDMRIXHUDODIXHQWH~QLFDGHYDORUHOWUDEDMDGRU²DOUHFLELUXQDSDJDTXHQRJXDUGD JDQDQFLDV 6L HO SUHFLR YLHQH GDGR SRU OD FDQWLGDG GH WUDEDMR ORV DXPHQWRV GH VDODULR
UHODFLyQ FRQ HO YDORU TXH pO PLVPR DJUHJD D ODV PHUFDQFtDV² HVWDUtD VXIULHQGR XQD FRQGXFHQLUUHPHGLDEOHPHQWHDFDtGDVGHOEHQHILFLR\YLFHYHUVD/DWHRUtDGHORVFRVWRV
GHGXFFLyQ TXH QR REVWDQWH HV SURSRUFLRQDO D OD LQYHUVLyQ WRWDO GH FDSLWDO GHSURGXFFLyQHQFDPELRHVWiH[HQWDGHHVWRViVSHURVFRQIOLFWRVGLVWULEXWLYRVSXHVHO
(QYXHOWRHQHVWDVDUGXDVGLILFXOWDGHVWHyULFDVXQDVYHFHVFRQIXQGH\RWUDVGHVSOD WUDEDMR\HOFDSLWDOHVWDUtDQFRPSHQVDGRVVHJ~QVXVSURSLDVOH\HVHQYLUWXGGHTXH´>H@O
]D OD GHWHUPLQDFLyQ GHO YDORU GH ODV PHUFDQFtDV SRU OD FDQWLGDG GH WUDEDMR QHFHVDULR SUHFLRGHXQDPHUFDQFtDSDUWLFXODUHVHOHYDGRREDMRSRUTXHHVQHFHVDULRSDJDUVDODULRV
SDUD VX SURGXFFLyQ FRQ OD FDQWLGDG GH WUDEDMR YLYR TXH SXHGH FRPSUDUVH FRQ OD PHU REHQHILFLRVDOWRVRFRUWRVSDUDKDFHUODOOHJDUDOPHUFDGRµ/DVJDQDQFLDV\ORVVDODULRV
FDQFtDRORTXHHVORPLVPRFRQODFDQWLGDGGHPHUFDQFtDVTXHFRPSUDQXQDGHWHUPL VH FRQYLHUWHQ HQ GRV HOHPHQWRV LQGHSHQGLHQWHV H LQGLIHUHQWHV TXH FRQIRUPDQ HO YDORU
QDGD FDQWLGDG GH WUDEDMR YLYR HV GHFLU FRQYLHUWH DO VDODULR HQ OD PHGLGD GHO YDORU GH /XHJR GH UHFRUUHU ORV SULPHURV FDStWXORV GH /D ULTXH]D HO SDQRUDPD DFHUFD GH OD
ODV PHUFDQFtDV 3HUR SRVWHULRUPHQWH 6PLWK HQFXHQWUD TXH HO PRQWR GHO VDODULR HVWi WHRUtD GHO YDORU \ GH OD GLVWULEXFLyQ VREUH ORV IDFWRUHV TXH GHWHUPLQDQ HO VDODULR OD
WDPELpQ VXMHWR D IOXFWXDFLRQHV OR TXH IUXVWUD HVWH QXHYR LQWHQWR JDQDQFLD \ OD UHQWD HVWi OHMRV GH KDEHUVH DFODUDGR &RQWDPRV HQ FDPELR FRQ XQ
11 2 Llección 2 . Ad am Sm ith y la formación del sistem a c l ás i co
..-- ------

abanico de teorías plausibles y, por otro lado, con un grupo de antiguas teorías que han
sido descartadas de plano. No obstante, a la economía política le queda un largo trecho
por recorrer antes de finalizar la construcción de un verdadero sistema teórico consis�
rente capaz de dar cuenta de las conexiones internas entre todos estos variados fenó�
menos. Se ha avanzado mucho, indudablemente, en la preparación del terreno. La
Dav i d R i cardo y l a c u l m i n ac i ó n
historia del pensamiento económico continuó dialogando hasta el presente con los d e l a eco no m ía po l ít i ca c l ás i ca
incisivos, poderosos y múltiples argumentos que de forma pionera proporcionó Adam
Smith en La riqueza de las naciones.
Será David Ricardo, el autor al que se dedica la próxima lección, el encargado de
enderezar muchas de las equivocaciones de Smith y dar un cauce único a los numero�
sos caminos en que se habían bifurcado su exposición original.

Introducción

Debido a una serie de factores que conviene analizar antes de iniciar el trabajo con su
obra, la clase de influencia de David Ricardo en la historia del pensamiento económtco
fue bien distinta de la que obtuvo Adam Smith. En primer lugar, Ricardo consiguió en
vida conformar una verdadera escuela de la cual fue líder indiscutido. En segundo
término, como se sostuvo más arriba, si bien La riqueza contiene numerosas teorías
potentes, novedosas y polémicas, debido a su peculiar método y estilo, que se mueve
con roda naturalidad en la permanente contradicción, el autor no logró construir un
sistema teórico completo y consistente. Así, los adversarios de Smith -las escuelas mer�
cantilista y fisiócrata- fueron indiscutiblemente abatidos y sin embargo, no terminó de
formarse estrictamente hablando una nueva escuela sobre la base de unos tambaleantes
cimientos, caracterizados por la ambigüedad y la multiplicidad de propuestas alternati�
vas para resolver cada problema teórico. En suma: de La riqueza no puede extraerse una
única teoría económica sobre la cual seguir edificando.
Por cierto, la temprana época en la que a Smith le tocó desarrollar su sistema le
Imprime casi por fuerza un carácter "prematuro" que se refleja, por un lado, en e l
intento d e penetrm científicamente e n los procesos económicos pero, por e l otro, e n el
propósiw muc ho más superficial de describir por vez primera ciertos fenómenos y de
proporcion<�r el de nuevas categorías necesario para referirse a ellos. Ese doble
registro ( t�círico v descrÍ i'tivo, profundo y superficial) lo lleva a Smith a deambular de
m<.mer�l , ·, -cilant;.: entre la búsqueda de las conexiones internas que vinculan a los

tenónkT, , \.') ec onómicos y la mera descripción de las apariencias que los reviste, lo que
con:: ! ' : , . , claramente contra la posibilidad de construir un sistema teórico sólido (cfr.
Marx [ 1 859] 1 987b: 55) . Como se dijo, son también estas contradicciones bs que

You might also like