Buying pattern 

refers to the typical way in which consumers buy goods or avail services-

encompassing frequency, quantity, duration, timing etc.
In simple words, buying patterns indicate how consumers purchase goods or services but are highly
susceptible to change. For example, consider Pratik, a fresh college graduate, who has taken up a
job at a multinational and follows the 9-to-9 work schedule. Pratik’s typical buying pattern (for
biscuits) might involve going to the kirana store once a week and the supermarket twice a month,
for both major and fill-in trips. Since he lives alone in his apartment, he generally opts for smaller
SKUs (Stock Keeping Units) and more variety. Now consider the launch of an online portal for
groceries (e.g. bigbasket) that encourages buying larger SKUs. Since it’s much more convenient for
Pratik to order biscuits and groceries online, Pratik’s trips to the two stores would come down
drastically and buying pattern would change significantly.

Marketers often try to understand buying pattern and its relation with geographical, demographic
and psychological characteristics of the consumer. In order to understand the buying patterns,
marketers conduct comprehensive surveys. Typical questions to understand the buying pattern for
a particular product would be:
This along with demographic and psychological information including age, gender, occupation,
household income, household size, education level, geographic location, hobbies, interests etc.
could provide valuable insights. Understanding the buying pattern allows the company to decide on
strategies for market segmentation, distribution and sales promotions.
 
A market segment is a group of people who share one or more common characteristics,
lumped together for marketing purposes. ... Marketingprofessionals approach
each segment differently, after fully understanding the needs, lifestyles, demographics
and personality of the target consumer.

Filipinos buying more Suzuki cars

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BY THE MANILA TIMES ON JUNE 15, 2015FAST TIMES
  
Suzuki, a world leader in subcompact cars, is evidently gaining popularity in the country as
its sales grew 162 percent in the first three months of 2015, compared to the same period
last year.

The company’s impressive year-on-year growth is reflective of the robust automotive market
which collectively grew by 12 percent for the first quarter of 2015, according to the Chamber
of Automotive Manufacturers of the Philippines Inc.
Suzuki Philippines’ sales numbers show the Filipinos growing love affair with the company’s
cute, durable and fuel-efficient cars.

The marque’s three top models that are driving the impressive growth of Suzuki include the
Suzuki Ertiga, Suzuki Swift 1.2, and Suzuki Alto 800.

The Suzuki Ertiga, a seven-seater compact MPV, leads the charts that is an impressive
performance for a recently launched model. With three variants available in the Philippines,
the Ertiga is the perfect car for the family and is also the car of choice for those who need
vehicles that serve multiple purposes, from ferrying a larger group of people in comfort to
transporting large loads. The Ertiga’s folding rear seats can easily accommodate large
objects that are impossible to fit into a sedan. The Ertiga is one of Suzuki Philippines’ cost-
efficient vehicles, and the go-to model for those who want more value and performance for
their money.