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Executive Summary
Based on latent demand in the market, Airlift is introducing a
best-in-class advertisements platform that offers selected brand
partners the opportunity to win market share.

● Airlift is introducing a criteria for suppliers to qualify to advertise and invest with Airlift:

○ Fulfillment rates -- does the supplier offer a healthy SKU fulfillment rate?
○ OOS -- does the supplier demonstrate strong stock availability on the platform?
○ Margins -- does the supplier carry a healthy margin & discounting profile with Airlift?
○ Scale -- does the supplier demonstrate potential for leadership within a category?

● For qualifying suppliers, Airlift will offer an ads platform to win market share:

○ Platform Intelligence – Data driven consumer insights & demographics to reach targeted audience
○ Standardized Packages – Platinum, Diamond & Gold on National; Silver & Bronze on Local Level
○ Three Forms of Digital Ads – Banner Ads, Featured Product Ads & Push Notifications
○ Reporting & Dashboard – Weekly Ad Performance Dashboard & Charts to provide access to live insights

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Airlift Technologies Platform Intelligence - October, 2021
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Platform Intelligence
Airlift’s customer base stands at ~2m monthly active users (MAUs) that create ~10m
monthly sessions, with over 63% customers in the 20-35 age bracket.

Platform Overview

- Monthly Active Users: Total unique

active users in a given month.

- App Sessions: Total number of unique

sessions in-app.

- Demographics: About 65% of Airlift’s

customers are female within the 20-35
age bracket

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Platform Intelligence
Airlift’s platform offers impressions with a highly targeted customer base with
conversion rates ranging between 8-13% (versus 3% on overall retail)

Targeted Customer Base

For every brand impression on the

Airlift platform, about 35% lead to
a conversion to a first order
(versus only 1-2% of all
impressions leading to conversion
on other offline and online retail
channels).

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Platform Intelligence
Airlift’s reach spreads out across nine cities, targeting +2m MAUs and
+10m monthly app sessions

Geographic Footprint

● National Spread -- Airlift’s footprint in

Pakistan spreads out across 2m+ MAUs
spread out across eight different cities

● Single-Click Advertisement -- With

single-click turnkey solutions, Airlift is able
to market the right brands across 8+ cities
across the country, pushing sales across
nationwide supply lines

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Platform Intelligence
Banner Ads on the homepage lead to 3.35 million weekly brand impressions with 8%
click-through rate across a highly targeted customer base and diversified categories

*10% MoM Impression Base Growth

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Platform Intelligence
Airlift’s customer demographic is broad with a high concentration in female users in
the 20-35 age bracket

Customer Affinities Households x PKR Income Band

• 63% Customers Age 18-35
• 45% of this audience is Male
• 55% of this audience is Female – with 50% housewives
• 23% Customers aged 36-45
• 43% Household with Monthly Income < PKR 50K
• 61% Household with Monthly Income < PKR 75K
• 60% Consumers use Airlift because of Quick Delivery, Saves
Effort & Hassle & reduces dependency on others for grocery runs
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Platform Intelligence
Airlift’s digital advertisements options bring a set of highly targeted impressions with
high-intent customers and high click-through rates

Banner Ad 450,000 daily impressions per banner with a 8.0% click-through rate

Push Notification 450,000 active reachable audience per PN with a 3.9% click-through rate

Email 208,000 active reachable audience per email with a 2.0% click-through rate

Avg Billboard Ad 553,000 impressions per site (CTR N/A)

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Airlift Technologies Offerings - October, 2021
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Ads: The Unique Opportunity
The space is limited & the first movers will turn out to be winners!
Featured Product Ads Featured Banners Ads Targeted Push Notifications
Your featured product will appear on relevant Your featured Brand Banner will appear on Send out customized Push Notifications to the
pages for your target customers on Home relevant pages for your target customers on Home audience of your target age, demographic &
page, Category & Search bar page Banner & Category Banner buying behavior!

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Ads: After-Sale Support
Airlift provides weekly reports and calls to track the performance of ads, including
impressions, click-through rates and sales impact
Key Performance Indicators Top Performing Product/Brand
Performance Trend Line
Asset wise Clicks, Impressions, Conversion, Traffic Top Selling Product wise KPIs analysis
Real time Impressions, Clicks, Conversion Rate, ROAS & LTV (Revenue)

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Ads: National Offerings
With three offerings, brands can pick-and-choose from a flexible set of options,
catering to unique needs and preferences
Exclusive Partnership
Asset Unit
Platinum Diamond Gold
Homepage Banner Ad Days 14 7 3
Logo on Homepage Ad Days 14 7 3
Category Banner Ad Quantity 7 4 1
Home page Featured Product Ad Quantity 2 1 0
Category page Featured Product Ad Quantity 2 1 1
Push Notification to Targeted customer audience Days 5 3 2
Brand of the day - Promotion Slot Days 5 2 1
Social Media Posts Quantity 2 1 1
After Sales Support Service Weekly Report Weekly Report Weekly Report
Total Campaign Duration Days 28 14 6
Total Expected On-App Impressions Impressions 3,000,000 1,500,000 1,000,000
Pricing PKR 5,000,000 3,000,000 1,000,000

*Complimentary Logos & Brand Names inclusion (variable) on PR Media Wall & Press Releases, Mention (variable) in live video sessions
on social media platforms
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Ads: Local Offerings
To support local businesses, brands can pick-and-choose from a flexible set of
options, catering to unique needs and preferences

Local Partnership
Asset Unit
Silver Bronze
Homepage Banner Ad Days 2 2
Logo on Homepage Ad Days 0 0
Category Banner Ad Quantity 2 1
Home page Featured Product Ad Quantity 1 0
Category page Featured Product Ad Quantity 1 1
Push Notification to Targeted customer audience Days 2 1
Social Media Posts Quantity 1 1
After Sales Support Service Weekly Report Weekly Report
Total Campaign Duration Days 1 1
Total Impressions Impressions 500,000 300,000
Pricing PKR 800,000 500,000

*Complimentary Logos & Brand Names inclusion (variable) on PR Media Wall & Press Releases, Mention (variable) in live video sessions
on social media platforms
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Brand Case Study
Airlift ran a 14-day national advertising campaign with a major cosmetics player,
resulting in 10-20x sales jump for the partner during campaign days

Airlift commitments

- 1 Push Notification
- 1 Homepage Banner for campaign
duration
- Category within promotions tab

Partner commitments
- Discounts passed on to the consumer

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Ads: Qualifying Criteria
Airlift’s qualifying criteria ensures that the Company is reserving top digital
real-estate for brands that have potential to grow and that have healthy operating
metrics
Minimum SKU fulfillment rate of 75%+

Revenue lost due to OOS <25%

Qualifying Criteria
Brand Collaboration on Deep discounting during Campaign Days

Supplier must demonstrate potential for scale

Suppliers can work with dedicated account managers or email suppliers@airlifttech.com to get a
Qualification Process formal assessment on qualification criteria

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Timeline & Participation
We will run a rigorous 2 week bid to activation process, to on-board 4 platinum and 6
gold partners for November & December

After Sales & Campaign

Onboarding, Payment
Reporting Available
& Activation
30th Oct – 3rd Oct
Agreed set of data Partnership Slots
Bid Evaluation Period reporting shared with
27th – 29th Nov brands
Bid Submissions Campaign Teasers - 3 Platinum Slots
Airlift evaluates & shares Weekly Campaign
22nd – 27th Oct e-JBPs launched - 5 Diamond Slots
reporting dashboard
- 7 Gold Slots
Info session Brands submits bids of Selected Brands Plans locked & payments
Digital activations & real
22nd Oct interests announced confirmed
estate data exchange - 3 Silver Slots
Airlift hosts information Campaign Plan finalized & Launch campaigns - 3 Bronze Slots
session for participants content shared

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