Name: _________________________________________________
Persuasion Rubric
Directions: Your assignment will be graded based on this rubric. Consequently, use this rubric as a guide when
working on your assignment and check it again before you submit it.
Traits 4 3
Organization The introduction is
inviting, states the goal
or thesis, and provides
an overview of the issue.
Information is presented
in a logical order and
maintains the interest
of the audience. The
conclusion strongly states
a personal opinion.
Goal or There is one goal or
Thesis thesis that strongly and
clearly states a personal
opinion and identifies the
issue.
Reasons and Three or more excellent
Support reasons are stated with
good support. It is
evident that a lot of
thought and research was
put into this assignment.
Attention to Argument demonstrates
Audience a clear understanding
of the potential
audience and anticipates
counterarguments.
Word Choice Word choice is creative
and enhances the
argument.
Visuals/ Visuals are appealing,
Delivery highly relevant, and add
support to the argument.
Delivery is fluent, with an
engaging flow of speech.
Grammar, There are no errors in
Mechanics, & grammar, mechanics,
Spelling and/or spelling.
Comments
Date: _________________________
2 1
The introduction The introduction There is no clear
includes the goal or includes the main introduction,
thesis and provides goal or thesis. Most structure, or
an overview of the information is conclusion.
issue. Information is presented in a logical
presented in a logical order. A conclusion is
order but does not included, but it does
always maintain not clearly state a
the interest of the personal opinion.
audience. A conclusion
states a personal
opinion.
There is one goal or A personal opinion The personal
thesis that states a is not clearly stated. opinion is not easily
personal opinion and There is little reference understood. There is
identifies the issue. to the issue. little or no reference
to the issue.
Three or more Two reasons are Arguments are weak
reasons are stated, made but with weak or missing. Less than
but the arguments are arguments. two reasons are
somewhat weak in made.
places.
Argument Argument Argument does not
demonstrates a clear demonstrates some seem to target any
understanding of the understanding of the particular audience.
potential audience. potential audience.
Word choice enhances There is evidence of Word choice is
the argument. attention to word limited.
choice.
Visuals are appealing Visuals are related to Visuals are not directly
and add support to the the topic. Delivery related to the topic.
argument. Delivery is lacks some fluency. Delivery is not fluent.
fluent.
There are few errors in There are several errors There are numerous
grammar, mechanics, in grammar, mechanics, errors in grammar,
and/or spelling, but and/or spelling. mechanics, and/or
they do not interfere spelling.
with understanding.