RESEARCH 4

1. Ethnographic methods (such as participant observation) could also be used to

evaluate an existing design – but their true value comes from developing an early
understanding of the following except: *
a. Relevant domain
b. Face to face interview
c. Audiences
d. Goals and contexts
2. First statement: One of the main advantages associated with ethnographic
research is that ethnography can help identify and analyse unexpected issues.
Second statement: Ethnography’s other main benefit is generally considered to
be its ability to deliver a detailed and faithful representation of users’ behaviors
and attitudes. *
a. First statement is true, second statement is false
b. Second statement is true, first statement is false
c. Both statements are true
d. Both statements are false
3. First statement: One of the main criticisms levelled at ethnographic studies is the
amount of time they take to conduct. Second statement: Ethnographic studies
always require a long period of time, but this consideration is nonetheless valid. *
a. First statement is true, second statement is false
b. Second statement is true, first statement is false
c. Both statements are true
d. Both statements are false
4. First statement: Case-study researchers need to be very highly-skilled to avoid
all the potential pitfalls of an ethnographic study. Second statement:
Ethnographic studies consist of the researcher observing and/or interacting with
subjects within the environment which the (future) design is intended to support.
a. First statement is true, second statement is false
b. Second statement is true, first statement is false
c. Both statements are true
d. Both statements are false
5. It is essential that any studies’ subjects are as true a representation of the larger
user audience as possible (assuming that the study has been designed this way).
It is also vital that the ___________ are open and honest with the researcher. *
a. Researcher
b. Subjects
c. Critical
d. Students
6. This type of approach is seen as a method for testing and refining hypothesis or
propositions in the real world. It also emphasizes construct validity and reliability
and is considered is highly objective and does not consider social factors. *
a. Critical method
b. Positivist
c. Action research
d. Interpretive
7. Research method include the following: *
a. Ethnographic
b. Action research
c. Case studies
d. both b and c
8. It is the study of social interaction and culture groups, whether these groups are
defined as societies, communities, organizations or teams. *
a. Positivist research
b. Critical research
c. Ethnography research
d. Interpretive research
9. This assumes that access to reality (given or socially constructed) is only through
social constructions such as language, consciousness, shared meanings, and
instruments. *
a. Ethnography research
b. Critical research
c. Analytical research
 d. Interpretive research
10. First statement: Experience is taken to be objective, testable, and independent of
theoretical explanation is an example of positivism. Second statement: The
diversity of ethnographic approaches across multiple disciplines has contributed
to the growing challenge in defining ethnography by reducing its complexity or
bounding its multitude of conceptualizations. *
a. First statement is true, second statement is false
b. Second statement is true, first statement is false
c. Both statements are true
d. Both statements are false