Sponsorship

Brochure
Riyadh, Saudi Arabia Sponsorship Brochure

Contents
About World Defense Show 03 Brand Enhancement 14

Welcome Note 04 Sponsorship Packages 15

The Show At A Glance 06 Networking And Hospitality 19

Become An Official Sponsor 07 Thought Leadership And Billboards 21

Key Benefits 09 Digital Options 23

Sponsorship Opportunities 13 Contact Details 24

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 About World
Defense Show
Riyadh, Saudi Arabia Sponsorship Brochure

Governor of General Authority for Military Industries

His Excellency Ahmad Al-Ohali

World Defense Show comes at an opportune time, both for the Kingdom
of Saudi Arabia and the global defense industry. With the aim to serve
as the global platform for the future of defense interoperability, the
show aligns with Saudi Arabia’s Vision 2030 target to leverage defense
spending and industrialize its defense sector.

Focused on innovation, future technology
and interactivity, World Defense Show
provides a unique experience, through
interactive displays and demonstrations
of defense solutions, across air, land, sea,
satellite, security systems and more; changing
the way global leaders and decision makers
approach integrated defense capabilities.
Investment is a critical instigator of change. We need to ensure that
we are collaborating to address tomorrow’s defense challenges and
directing investments towards disruptive ideas and defense tech
start-ups that will shape the industry’s future. World Defense Show
will create and catalyze such opportunities. Ultimately, the show will
be a reflection of the size of opportunities and value of partnerships
available, putting Saudi Arabia at the heart of a more collaborative
global defense industry.

We look forward to welcoming you to Riyadh, in March 2022, as

we embark on a journey of discovery in this promising industry.
Ahmad Abdulaziz Al-Ohali
Governor, General Authority for Military Industries

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Riyadh, Saudi Arabia Sponsorship Brochure

Over four days, World Defense Show will showcase the latest, best
in class, current and future defense technologies. The fourth day
of the event will also include an educational element; the focus will
shift to laying the foundations and inspiring the next generation of
defense leaders.

Focused on innovation, future technology and interactivity, World Defense Show provides a unique
experience, through interactive displays and demonstrations of defense solutions, across air, land, sea,
satellite and security systems; changing the way global leaders and decision makers approach integrated
defense capabilities.

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 Riyadh, Saudi Arabia Sponsorship Brochure

The Global Stage For 4 5

Defense Interoperability
Trade Days Defense Domains

800+Exhibitors
45+ Countries
15+
International Pavilions
85+
Military Delegations

80k+
Trade Visitors
3k+
International Industry VIPs
2k+Students
600+ Media

Estimated event statistics

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 Become An
Official Sponsor
 Riyadh, Saudi Arabia Sponsorship Brochure

Maximize Your Presence At The

World’s First Fully Integrated And
Future Focused Defense Event
The tailor-made World Defense Show venue will offer the space
and facilities for new and exciting sponsorship opportunities.

The sponsorship packages available at World Defense Show will be created to maximize our client’s brand
visibility and raise brand awareness. World Defense Show’s team has a wealth of experience in crafting
collaborative sponsorship partnerships. We recognize how important individuality and optionality are and
we will craft sponsorship packages to fully meet our client’s requirements and exceed their expectations.

World Defense Show is positioned to be an important catalyst for shaping the future of defense. Innovation
and excellence are integral to all we do; please contact us to discuss your ideas and together let’s bring them
to life at the inaugural, and much anticipated, World Defense Show.

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 Riyadh, Saudi Arabia Sponsorship Brochure

Key Benefits
Sponsorship gives companies the opportunity
to increase visibility and brand messaging,
amongst targeted audiences, whilst showing
support for the event.

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 Riyadh, Saudi Arabia Sponsorship Brochure

Increase brand visibility Maximize footfall to Deliver brand messages

on a global scale exhibition stands directly to your target
audience

Support lead generation Interact with and engage Optimize your brand
for new business key stakeholders positioning and messages
next to relevant industry
leading content

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Riyadh, Saudi Arabia Sponsorship Brochure

Enhance Your Global

Brand Exposure
A diverse portfolio of unique sponsorship and advertising
prospects are available, designed to enhance your experience
and exposure at World Defense Show.
Our tailored packages will help you meet your business’ marketing objectives, grow your brand
recognition globally and connect with your target audience across all areas of the defense industry.

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 Riyadh, Saudi Arabia Sponsorship Brochure

Key benefits for all Logo on the sponsor acknowledgement platforms located
around the World Defense Show site

World Defense Show

Logo with preferred hyperlink, plus 100-word profile displayed
on World Defense Show website sponsorship page

official sponsors
Announcement of support on World Defense Show social
media platforms
Raise awareness on a global scale

include;
Increased foot traffic to exhibition stands
Deliver brand messages
Target specific groups of attendees
Support lead generation
Motivate and engage with key stakeholders

Contact sales@worlddefenseshow.com for more

information about sponsorship packages.

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 Riyadh, Saudi Arabia Sponsorship Brochure

Sponsorship
Tiers Strategic Partner Exclusive Partnership
Available upon application

Recognition as ‘Principle Partner

Principle Partner of World Defense Show 2022’
Available upon application

Recognition as ‘Diamond Sponsor

Diamond of World Defense Show 2022’
Required investment – SAR 900,000

Recognition as ‘Platinum Sponsor

Platinum of World Defense Show 2022’
Required investment – SAR 600,000

Recognition as ‘Gold Sponsor

Gold of World Defense Show 2022’
Required investment – SAR 350,000

Recognition as ‘Silver Sponsor

Silver of World Defense Show 2022’
Required investment – SAR 165,000

Recognition as ‘Bronze Sponsor

Bronze of World Defense Show 2022’
Required investment – SAR 35,000

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 Brand
Enhancement
 Riyadh, Saudi Arabia Sponsorship Brochure

Elevate Your
Exhibitor Pass / Trade Visitor
Registration
From SAR 900,000 + VAT

Brand On A
• Logo/artwork on one side of all exhibitor passes
• Logo/artwork on one side of all trade visitor passes
(including print at home)
• Branding on World Defense Show website

Global Stage
• Branding on the exhibitor/trade visitor registration portals
• Logo on automatic registration emails for exhibitor and trade visitors
• Logo on the self-registration or badge pick up points
• Dedicated press release promoting the sponsor
• Acknowledgement over the public address system during the show
• 6 invitations to official events
• Plus, all benefits listed as an official sponsor

Our team is available to support and bring to life any
ideas you may have to fit with your company’s branding,
messaging and visual identity.
World Defense Show will offer a range of branding options
Trade Gates and Entrances
From SAR 900,000 + VAT
• Your brand showcased at all major gates and entrances
• Signage banner and flags located at trade gates and
entrances
• Guaranteed exposure to all attendees

across the venue, including;

• 8 invitations to official events
• Plus, all benefits listed as an official sponsor

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 Riyadh, Saudi Arabia
Media Center
From SAR 600,000 + VAT
• Exposure to the worlds industry media and press
• Estimated 600 members of media for the first World Defense
Show
• Branding throughout the press rooms and media lounge areas
• Dedicated workspace throughout trade days
• Branding/artwork on back of press accreditation
• Able to provide lanyards to all media
• Plus, all benefits listed as an official sponsor
Directional Signage
SAR 350,000 + VAT
• Hanging banner signs throughout the halls
• Large permanent signs located at major junctions around
hospitality suites and exhibition halls
• Printed ‘you are here’ boards embedded with your branding
• Acknowledgement over the public address system during
trade show days
• Vast site-wide exposure
• Plus, all benefits listed as an official sponsor
Sponsorship Brochure
Café Sponsorship
From SAR 350,000 + VAT
• Sponsorship of cafés throughout the trade show
• Great brand exposure and busy footfall throughout
the 4 trade days
• Logo present throughout the café
• Bespoke customization available*
• Plus, all benefits listed as an official sponsor
*Standard layout and design production included,
bespoke design may come at additional cost
Mobile Device
Charging Stations
From SAR 165,000 + VAT
• Mobile device charging stations
• Located throughout World Defense Show site
• Vast site exposure
• Highly targeted interactive advertising opportunity
• Plus, all benefits listed as an official sponsor
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 Riyadh, Saudi Arabia
Land Demonstrations
Programs
From SAR 165,000 + VAT
• One of the most sought after live demonstrations at the show
• Featuring latest products
• A must watch event by all participants
• 4 separate sponsorship opportunities in one
• Sponsor logo featured on the front cover
• Sponsor will receive full page advert on outside back cover –
opportunity to change each day
• Distributed to all hospitality suites and exhibition stands
throughout the show
• Package can be upgraded to include flying display sponsorship
• Plus, all benefits listed as an official sponsor
Flying Display Programs
From SAR 165,000 + VAT
• One of the most sought after live demonstrations at the show
• Featuring latest products
• A must watch event by all participants
• 4 separate sponsorship opportunities in one
• Sponsor logo featured on the front cover
• Sponsor will receive full page advert on outside back cover –
opportunity to change each day
• Distributed to all hospitality suites and exhibition stands
throughout the show
• Package can be upgraded to include land display sponsorship
• Plus, all benefits listed as an official sponsor
Sponsorship Brochure
Naval Demonstrations
Programs
From SAR 165,000 + VAT
• One of the most sought after live demonstrations at the show
• Featuring latest products
• A must watch event by all participants
• 4 separate sponsorship opportunities in one
• Sponsor logo featured on the front cover
• Sponsor will receive full page advert on outside back cover –
opportunity to change each day
• Distributed to all hospitality suites and exhibition stands
throughout the show
• Package can be upgraded to include flying display sponsorship
• Plus, all benefits listed as an official sponsor
Pocket Guide and
Information Center
From SAR 165,000 + VAT
• The pocket guide is an essential trade show tool
• Your company logo on the complimentary pocket guide
available on site for visitors and exhibitors
• Advert within the pocket guide promoting your brand,
location or specific product
• Logo/branding at the main information center desk and
at subsequent other points throughout show site
• Plus, all benefits listed as an official sponsor
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 Riyadh, Saudi Arabia Sponsorship Brochure

Trade Bags Floor Tiles

From SAR 165,000 + VAT From SAR 35,000 + VAT

• Branding printed on one side of the official trade show bag,
shared with the show organizer 50/50
• Approx. 15,000 bags produced
• Highly desirable and sought after
• Trade show “must have”
• Take your brand offsite after World Defense Show 2022
• Distributed at several high traffic areas on site
• Plus, all benefits listed as an official sponsor
• Floor tiles located within the exhibition halls
• Bespoke sizes and shapes available*
• Floor tiles will be located in prime areas; including outside busy
cafes and at the main entrance
• Minimum of 3 tiles per package
• Plus, all benefits listed as an official sponsor
*May come at an additional cost

Flags and Poles Golf Buggies

From SAR 35,000 + VAT Price on Application
Per package + production fee*
• Sponsorship of golf buggies used throughout World Defense
Show
• Flags and poles available around site in packages
of 5 (exact locations TBC) • Fleet utilized as site-wide shuttle service, by VIPs, delegations,
and show officials
• Have your brand visible for all to see at World
Defense Show 2022 • Potential for a unique buggy design
• Plus, all benefits listed as an official sponsor • Can provide own fleet of buggies
• Cost and duration will depend on package taken
*Option to provide own flag • Plus, all benefits listed as an official sponsor

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 Riyadh, Saudi Arabia Sponsorship Brochure

Networking
And Hospitality
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 Riyadh, Saudi Arabia Sponsorship Brochure

Attract attention through customized marketing

during major networking and hospitality events

Official Welcome Reception Meet The Buyer Program Delegations Program

SAR 900,000 + VAT From SAR 165,000 + VAT SAR 165,000 + VAT
Sunday 6th March 2022 Shared Sponsorship Sunday - Wednesday
Shared Sponsorship Max 4 Sponsors
Shared Sponsorship

• Branding of all relevant elements of the reception production
• Logo on all reception marketing material including pre-show
announcements and all targeted mailings
• Logo on reception admittance cards
• Logo on reception invitations
• Introductions of sponsor to relevant VIPs in attendance at reception
• Anticipating approx. 600 meetings
• Opportunity for your brand to be seen by decision makers
• Support for the show’s most successful on site B2B activity
• Network and meet the buyers and suppliers
• Plus, all benefits listed as an official sponsor
• Brand visibility to military delegations
• Promotion throughout the delegation process from initial
invitation to hosting activities on site
• Brand placement on, but not limited to, invites, programs,
online and in delegation lounge
• Plus, all benefits listed as an official sponsor

• Verbal Thank You to the sponsor from keynote speaker

• 20 tickets to reception
• Access to the reception for one sponsor nominated media/PR
representative
• Plus, all benefits listed as an official sponsor

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Riyadh, Saudi Arabia Sponsorship Brochure

Thought-
Leadership
Opportunities
Position your brand next to industry
leading content

Official Theatre Sponsor

SAR 350,000 + VAT
Shared Sponsorship

• Branding on the Theatre that will act as a digital content hub

throughout the show period
• Prominent role in a sponsored session (i.e. moderator, part of
discussion panel)
• Opportunity to distribute marketing collateral during the sessions
• Opportunity to scan badges and collect data from Theatre attendees
• Logo recognition as an official sponsor of the Theatre wherever it is
referred to
• Plus, all benefits listed as an official sponsor

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Riyadh, Saudi Arabia Sponsorship Brochure

Billboards
Best on-site advertising, strategically
placed in prime traffic areas

48 Sheet Billboard Sponsor

SAR 165,000 + VAT
Shared Sponsorship

• Situated throughout the site in prime locations, 48 sheets

can create real impact for your brand
• All costs include production
• Plus, all benefits listed as an official sponsor

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Riyadh, Saudi Arabia Sponsorship Brochure

Digital Options
Reach Key Audiences Through Targeted,
Dynamic Digital Advertising

Official Mobile App Wi-Fi

From SAR 350,000 + VAT SAR 165,000 + VAT

• Full page advert regularly displayed on the application
• Designated ‘Sponsor’ header with content of choosing, subject
to World Defense Show approval
• Advert with hyperlink to URL of choice
• Details of Sponsor’s location on site, company profile and logo
• Acknowledgement and presence on official World Defense
Show Wi-Fi login page
• Wi-Fi will be made available at certain points around World
Defense Show site with a message of “free WI-FI Courtesy
of [your company]”

• Ideal opportunity to pair with Wi-Fi Sponsorship • Highly targeted interactive advertising opportunity

• Plus, all benefits listed as an official sponsor • Plus, all benefits listed as an official sponsor

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Contact Details
The Team
Our team is highly specialized in events and exhibitions, offering a dedicated point of contact
for each participant to truly immerse your business in the World Defense Show experience.
We can tailor your package based on your specific business needs and will work with you
every step of the way.

SALES@WORLDDEFENSESHOW.COM
SALES@WORLDDEFENSESHOW.COM

WORLDDEFENSESHOW.COM

@WDS_KSA

WORLD DEFENSE SHOW