Advertising

Abogado, Gleer Hecel

Ceballos, Mark Kenneth
Gnancial, Giree Mae
Torres, Marvin

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Objectives

✔ To become aware of the nature and types of

advertsising
✔ To explore the major steps involved in developing an
advertising campaign
✔ To find out who is responsible for developing
advertising campaigns
✔ To gain an understanding of Public Relations (and
understand its relationship with advertising)

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what is that?

Advertising = “paid nonpersonal communication about anorganization

and its products transmitted to a target audiencethrough mass media.”
(Pride & Ferrell, 2000)

Mass media = television, radio, internet, newspapers,magazines, direct

mail, outdoors displays (bill boards), andsigns on mass transit vehicles.

Goal is to reach a variety of audiences by creating visibility

ofproduct/service, brandname, company and people.

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Outdoor Display

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Use famous personalities/ celebrity to you commercial

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Techniques

5. Use bright and attractive colors on your

advertisement materials

RED

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