PAMANTASAN NG LUNGSOD NG MAYNILA

(University of the City of Manila)

Intramuros, Manila
PLM BUSINESS SCHOOL
Bachelor of Science in Business Administration major in Marketing Management
(Per CMO 17 s. 2017; B.R. N0. 4442 date May 31, 2018, As Amended through B. R. No. ___ dated______)

Name:__James Andrei T. Reyes_ Student No.:_202012754_

Second Year AY 2021 - 2022

Course Code Course Description Units Pre-requisites Grades obtained Completion of
grades
FIRST YEAR, 1st Semester
CBM0001 Basic Microeconomics 3 1.5
Filipino 3 1.25
PCM 0006 Purposive Communication 3 1.5
RPH 0004 Readings in Philippine History 3 1
TCW 0005 The Contemporary World 3 1.25
NSTP 1 NSTP 1 3 1.25
PE 1 PE 1 2 1
TOTAL 20 GWA: 1.3000
FIRST YEAR, 2nd Semester
ECO2209 Applied Statistics for Business and Economics 3 1.5
UTS0003 Understanding the Self 3 1.5
Philippine Popular Culture 3 1.25
MMW0001 Mathematics in the Modern World 3 1
STS0002 Science, Technology and Society 3 1.5
NSTP 2 NSTP 2 3 1
PE 2 PE 2 2 1
TOTAL 20 GWA: 1.3500
SECOND YEAR, 1st Semester
CBM 0005 Human Resource Management 3
LWR 0009 Rizal’s Life and Works 3
ETH 008 Ethics 3
AAP 0007 Art Appreciation 3
MAR 2101 Marketing Management 3
PE 3 PE 3 2
TOTAL 17 GWA:
SECOND YEAR, 2nd Semester
CBM0016 The Entrepreneurial Mind 3
Business Law (Obligations and 3
CBM 0002
Contracts)
CBM 0003 Taxation (Income Taxation) 3
MAR 2202 Salesmanship 3 MAR 2101
MAR 2203 Distribution Management 3 MAR 2101
MAR 2213 Public Relations 3 MAR 2101
PE 4 PE 4 2
TOTAL 20 GWA:
THIRD YEAR, 1st Semester
CBM 0012 Strategic Management 3
CBM 0006 International Trade and Agreements 3
MAR 3104 Retail Management 3 MAR 2101
MAR 3105 Pricing Strategy 3 MAR 2101
MAR 3112 Services Marketing 3 MAR 2101

TOTAL 15 GWA:
THIRD YEAR, 2nd Semester
CBM 0007 Business Research 3
CBM 0011 Operations Management 3
MAR 3206 Advertising 3 MAR 2101
MAR 3209 International Marketing 3 MAR 2101
MAR 3214 Brand Management 3 MAR 2101
MAR 2101
TOTAL 15 GWA:
FOURTH YEAR, 1st Semester
MAR 4108 Product Management 3 MAR 2101
MAR 4110 Consumer Behavior 3 MAR 2101
MAR 4111 E-commerce and Internet Marketing 3 MAR 2101
CBM 0009 Feasibility Study 3
MAR 4107 Marketing Research 3 MAR 2101
TOTAL 15 GWA:
FOURTH YEAR, 2nd Semester
Good Governance and Social 3
CBM 0004
Responsibility
CBM 0014 Practicum (600 Hours) 6 4TH YEAR STANDING

Integrated Marketing 3 MAR 2101

MAR 4216
Communications
TOTAL 12 GWA:
TOTAL UNITS 134

Prepared by: Noted by:

Benito Roger L. De Joya Angelita Ong Camilar-Serrano, Ph.D.
DEPARTMENT CHAIR DEAN