GCC Centre of Management Studies

Mid Semester Examination, 2021

Subject: Business Research Methodology (2053) Total Marks – 50

(Question No. 6 is compulsory and answer any three from rest)

Q.1. Over the last decade, recycling of household wants has become an extremely important
need across the nations. China is the leader amongst waste management while India is still
having a long way to go. Though these are essentially policy driven or community driven
initiatives, there are a number of attitudinal and motivational barriers to recycling, acting as an
individual level.
Mr. P. Sharma, a budding entrepreneur, recognized a potential business opportunity. He
decided that a door-to-door recycling service may be a profitable way to get people to recycle.
(a) Specify a research approach/type for the above problem. Justify its appropriateness by
evaluating its merits and limitations. 7
(b) State the differences between Research Questions and Hypotheses. Formulate two
research questions and hypotheses each to complement the specified research
approach/type. 7
2 (a) Distinguish between the techniques of focus group and depth interviews. 7
(b) Briefly explain the steps in planning and conducting either Focus Group or Depth
Interviews for any one of the problems given below: 7
(i) HP wants to understand the consumer decision-making process for purchases of
Personal Computer.
(ii) ITC wants to introduce Organic Cereals and Process Foods.
Q.3(a) To determine the effectiveness of the advertising campaign for a new bath soap, the
management would like to know what percentage of households is aware of the new brand.
The advertising agency thinks that this figure is as high as 70 percent. The management would
like a 95 percent confidence interval and a margin error not greater than plus or minus 2 percent.
(i) What sample size should be used for this study? 4
(ii) Suppose that the management wanted a 99 percent confidence with an error of plus or minus
3 percent, how would the sample size change? 3
Q.3(b). What do you understand by measurement of scale? Explain different scale with
examples. 7
Q.4. What are the different steps of research process? 14
Q.5. What are the differences between qualitative and quantitative research? What are
projective techniques? Elaborate them. 7+7 =14
Q.6. Make a comparison between exploratory and conclusive research. 8

*************