Republ

i
coft
hePhi
l
ippi
nes
SORSOGONSTATEUNI
VERSI
TY
Bul
anCampus
Zone8,
Bul
an,
Sor
sogon,
4706

1.WHATI
SARTI
FICI
ALI
NTELLI
GENCE?

Art
if
ici
ali
ntell
i
gence(AI
)isawide-
rangi
ngbranchofcomputersci
enceconcernedwit
hbui
l
ding
smartmachinescapabl
eofper
formingt
asksthatt
ypi
cal
lyr
equirehumanintel
l
igence.

2.
WHATARETHETHREED'
SOFARTI
FICI
ALI
NTELLI
GENCE?

TheThr
eeDsofAr
ti
fi
cial
int
ell
i
gence

Decomposi
ti
on

Machinelearningisnotmagi calpi
xi
edust ,wecannotsi mpl yaut
omat ealldecisi
onsthrough
data.Wear econst r
ainedbyourdata andt hemodel sweuse. 1Machi nelear
ningmodel sare
rel
ativ
elysimpl ef uncti
onmappi ngsthatincludecharacteristi
cssuchassmoot hness.With
somef amousexcept i
ons,e.
g.speechandi magedat a,input sareconstrai
nedi ntheform of
vectorsandt hemodelconsi st
sofamat hemat i
call
ywell-behavedf unct
ion.Thismeanst hat
somecar ef
ult houghthast obeputi nt ot herightsub-processt oautomat ewi t
hmachi ne
l
earning.Thisisthechal l
engeofdecompositionofthemachi nelearni
ngsy st
em.

Anyrepet
it
ivet
askisacandi
dateforaut
omat i
on,butmanyoft herepet
it
ivetasksweper for
m
ashumansar emorecompl
exthananyindi
vidualal
gori
thm canrepl
ace.Theselecti
onofwhi ch
taskt
oautomatebecomescri
ti
calandhasdownstream ef
fectsonouroveral
lsystem desi
gn.

Dat
a

I
tisdiff
iculttoov erstat
et heimpor t
anceofdata.Itishalfoft heequati
onf ormachi ne
l
ear ningbutisof t
enut terl
ynegl ect
ed.Wecanspecul atethattherearetwor easonsf orthis.
Firstl
y,dat
acleaningi sperceivedast edious.I
tdoesn’
tseem toconsistofthesamei ntel
lectual
challengesthatarei nherentinconst ructi
ngcomplexmat hematicalmodel
sandi mplement i
ng
them i ncode.Secondl y,datacleaningi shighl
ycomplex,itrequir
esadeepunder standingof
how machi nelearningsy stemsoper at eandgoodi nt
uit
ionsaboutt hedatait
self,thedomai n
from whichdat aisdrawn( e.g.SupplyChai n)andwhatdownst r
eam probl
emsmi ghtbecaused
bypoordat aqual i
ty.

Aconsequenceoft
heset
wor
easons,
dat
acl
eani
ngseemsdi
ff
icul
ttof
ormul
atei
ntoar
eadi
l
y

HONA,
NIKKIJEAN

BSAI
S3A
teachabl
esetofpr i
nci
ples.Asaresul
t,i
tisheavi
lynegl
ect
edincoursesonmachinelearni
ng
anddat asci
ence.Despi
tedatabei
nghalftheequati
on,mostUni
ver
sitycour
sesspendli
tt
leto
not i
meoni t
schall
enges.

Anecdotall
y ,t
alkingt odat amodel li
ngscientist
s.Mostsayt heyspend80% oft hei
rtime
acquiri
ngandcl eaningdata.Thi sispreci
pit
at i
ngwhatIr ef
ertoast he“ datacrisi
s”.Thisisan
anal
ogywi t
h softwar e.The “ sof
tware cr
isis”was the phenomenon ofi nabil
i
tyt o del
iver
soft
war esoluti
onsduet oincr easi
ngcompl exityofimplementati
on.Ther ewasnosi ngleshot
sol
utionforthesof t
warecrisis,iti
nv ol
vedbet t
erpract
ice(scr
um,t estorientat
eddev elopment,
spri
nts,coder eview) ,i
mprov edpr ogrammi ngpar adi
gms( objectorientated,functi
onal)and
bett
ertools(CVS, thenSVN, thengi t)
.

Depl
oyment

Muchoft heacademicmachinelearningsystemspointofview isbasedonasof tware

sy
stemspointofview t
hatisaround20y ear
soutofdat e.I
npar ti
cularwebui l
dmachi ne
l
earni
ngmodelsonfi
xedtr
aini
ngdatasets,andwetestt
hem onstat
ionarytestdat
asets.

I
npr acti
cemoder nsoftwar
esyst
emsi nvol
veconti
nuousdepl
oymentofmodel
sint
oan
ev
er-
evol
v i
ngwor l
dofdat a.Thesechangesareindi
catedinthesof
twarewor
ldbygreat
er
av
ail
abi
li
tyoftechnol
ogiesl
ikest
reami
ngtechnol
ogi
es.

3.
WHATI
STHEALUMBRELLA?

Playedby
.Er
icPet
erson.Ali
sami norchar
acterf
rom t
heNetf
li
xSeries.Heistheowneroft
he
boxi
nggymthatDi
egoli
vesindur
ingtheevent
softheNetf
li
xseri
es.Advert
isement
.

4.
GIVEEXAMPLESOFARTI
FICI
ALI
NTELLI
GENCEUSEDI
NBUSI
NESS.

Ar
ti
fi
cial
int
ell
i
gencei
nbusi
nessmanagement

Appl
i
cat
ionsofAIi
nbusi
nessmanagementi
ncl
ude:

-spam f
il
ter
s

-smar
temai
lcat
egor
isat
ion

-v
oicet
otextf
eat
ures

-smar
tper
sonal
assi
stant
s,suchasSi
ri
,Cor
tanaandGoogl
eNow

-aut
omat
edr
esponder
sandonl
i
necust
omersuppor
t

-pr
ocessaut
omat
ion

-sal
esandbusi
nessf
orecast
ing

HONA,
NIKKIJEAN

BSAI
S3A
-secur
it
ysur
vei
l
lance

-smar
tdev
icest
hatadj
ustaccor
dingt
obehav
iour

-aut
omat
edi
nsi
ght
s,especi
all
yfordat
a-dr
iveni
ndust
ri
es(
egf
inanci
alser
vicesore-
commer
ce)

-Ar
ti
fi
cial
int
ell
i
gencei
ne-
commer
ce

-AIi
ne-
commer
cecanbeev
identi
n:

smar
tsear
chesandr
elev
ancef
eat
ures

-
per
sonal
i
sat
ionasaser
vice

-
productr
ecommendat
ionsandpur
chasepr
edi
cti
ons

-
fr
auddet
ect
ionandpr
event
ionf
oronl
i
net
ransact
ions

-
dynami
cpr
iceopt
imi
sat
ion

-
Art
if
ici
ali
ntel
l
igencei
nmar
ket
ing

-
Exampl
esofAIi
nmar
ket
ingi
ncl
ude:

r
ecommendat
ionsandcont
entcur
ati
on

-
per
sonal
i
sat
ionofnewsf
eeds

-
pat
ter
nandi
mager
ecogni
ti
on

-
languager
ecogni
ti
on-t
odi
gestunst
ruct
ureddat
afr
om cust
omer
sandsal
espr
ospect
s

-
adt
arget
ingandopt
imi
sed,
real
-t
imebi
ddi
ng

-
cust
omersegment
ati
on

-
soci
alsemant
icsandsent
imentanal
ysi
s

-aut
omat
edwebdesi
gn

-pr
edi
cti
vecust
omerser
vice

5.
WHATDOYOUTHI NKARETHEPROFESSI
ONSTODAYTHATMI
GHTBEREPLACEDUSI
NG
ARTI
FICI
ALI
NTELLI
GENCE?

Her
ear
ethej
obst
hatwi
l
lsoonber
epl
acedbyAIandr
obot
sandt
hoset
hatcan’
tbeaut
omat
ed.

HONA,
NIKKIJEAN

BSAI
S3A
1.Account
ant
s

Organizati
onsareautomati
ngtheiraccount
ingsyst
emswhichhaspr oventobemuchcheap
andmor eeffect
ivet
hanhumans.Al so,thefi
nanceandaccountssyst
emsdon’ tneedtobe
monitored,nordoyouneedtokeepont r
acki
ngpayabl
esandrecei
vabl
es,thusmuchbett
er.

2.Adv
ert
isi
ngSal
espeopl
e

Companieshaveshi
ft
edf rom TVandprintmedi aadstodigit
almarket
ing.Socialmar
keti
ngi
s
l
essexpensiveand borderl
ess.Thusinstead ofadvert
isingsal
espeople,organi
zat
ionsar
e
tur
ningt
oanimati
onstudiostogener
atehigh-qual
it
yani
mat edadsandvideos.

3.Benef
it
sManager
s

Thejobdemandi sdecl
ini
ngast heorgani
zat
iongrowsi nsi
zeandenter
sthemul ti
nat
ional
markets.Thuscompani
esareautomati
ngthei
rbenef
itssyst
emstosavemoneyandtimerather
thanusinghumanstodopaperworkwhichcanbecumbersomeforl
argeor
gani
zat
ions.

4.Cour
ier
s/Del
iv
eryPeopl
e

Robotsanddronesar edoi
ngthelogi
sti
csandsupplychai
nf unct
ionsbecausetheyar
efast
,
l
esscostly
,andeffi
cient
.MoregrowthintheuseofAIisexpectedinthefut
ureassoci
aland
economicchangesbecomeevi
dent

5.Cust
omerser
viceexecut
ives

Sincethej
obr
equiresalowersocialoremot
ionali
ntel
l
igencelev
eltoperf
orm, mostcompanies
areusingAItorespondtocust omersupportquesti
onsandFAQs.Act ual
l
y,businessesare
usingChat
bot
sincustomerint
eractionandt
orespondtointer
nalquer
ies.

6.Dat
aEnt
ryandBookkeepi
ngCl
erk

Compani
esareaut
omati
ngbookkeepingbyintr
oduci ngi
tintheproductcy
cle.Furt
her
,ther
eare
manysoft
wareint
hemarketoff
eri
ngbookkeepi ngthatarelesscostl
ycompar edtoaperson’
s
sal
ary
.Thesear
eMicr
osoftOf
fi
ce,FreshBooks,QuickBooks,
andmor e.

7.Doct
ors

Thewor l
dismor eandmor eembraci
ngrobotsurgeonst
operfor
m majororcri
ti
caloper
ations
becausetheyaremoreli
kelytomakeeff
ectiveandaccur
atet
reatment
sthanhumansur geons.
Furt
her,t
herateofi
nfect
ionsi
slessduet
or educedhumanerr
orsandmor est
eri
lemeasures.

HONA,
NIKKIJEAN

BSAI
S3A
8.Mar
ketr
esear
chanal
yst
s

Organi
zat
ionscan’
tdowi t
houtmar ketresear
chanal
ystsbecausetheyhelpcreatecontent,
devel
opproduct
s,andmarketi
ngcampaigns.However
,AIhasautomatedt
hisrole,andarobot
canconductsur
veysormarketr
esearchandgener
ateacomprehensi
vemarketr
esearchreport
.

9.Pr
oof
reader
s

The developmentofpr oofreading appli

cati
ons and soft
war
e has reduced pr
oof
readi
ng
oppor
tuniti
es.Bloggingsitescanusesel f-
checkingwri
ti
ngappli
cat
ionsandt ool
stocheck
grammaticaler
rors,cor
rectsentencestruct
ures,anddet
ectpl
agi
ari
sm.

10.Recept
ioni
sts

Todayrecepti
oni
stsar
ebei ngreplacedbyautomat
edphonesandscheduli
ngsy
stems.Thi
sis
commoni nmodernt echnol
ogycompani es,mult
inat
ionalcor
por
ati
ons,andr
emoteoffi
ces
wit
houtoffi
ce-wi
detel
ephonesy st
ems.

11.Ret
ail
Sal
espeopl
e

Cust
omersarenow doi
ngonli
nemarketresearchandshoppi
ng.Ecommer cehastakenover
,
andonli
neshoppi
ngstoreshaveenhancedshoppingexperi
ences.Ther
eforecust
omersno
l
ongerneedtov i
sitaphysi
calst
oretopur chaseanitem,fortheycandot hatwiththei
r
smart
phone.

12.Secur
it
yguar
ds

Theev ol
uti
onoft echnol
ogyhasi ntr
oducedt r
emendouschangesi nthefi
eldofsecur
it
y.Thi
s
i
ncludestheintr
oduct i
onoffacialr
ecogni
tionsystemsandhigh-
techrobot
icguar
dsinst
eadofa
securi
tyguard.Also,forsecuri
tyguardstobeef f
ecti
ve,t
heyneedthesecomputeri
zeddevi
ces,
thustheneedtodoawaywi t
hthisrol
eandr epl
aceitwit
hAI.

13.Sol
dier
s

Thereisan i ncr
eased use ofr obotsto perfor
m mi li
tar
yoper at
ionssuch asi
ntel
l
igence,
surv
eill
ance,andmor e.Thisisani ndi
catorthatfut
urebattlef
iel
dswi l
lhav
erobot
sthathave
proventofoll
oworderswithoutbeingconstant
lysuper
vised.

14.TaxiandBusDr
iver
s

Theint
roduct
ionofself-
dri
vi
ngcarsandful
l
yautonomousv ehicl
esshow humandr
iver
swi
l
l
soondi
sappear.Thet
ranspor
tsect
orwi
ll
soonbecomplet
elyautomated.

15.Tel
emar
ket
ers

Thet
elemar
ket
ingspacei
sshr
inki
ngduet
orobot
sthatcal
lonbehal
fofcompani
es.Thi
srol
e
HONA,
NIKKIJEAN

BSAI
S3A
doesn’
tneedahighlevelofemoti
onal
,int
ell
i
gence,orsoci
alcapabi
l
iti
est
osucceed,t
hust
he
useofAIstomaketel
ephonesal
es.

HONA,
NIKKIJEAN

BSAI
S3A