UE Submission

Cold Opportunity

Submitted by
Group 8
Section C

Badnakhe Sagar Ganesh P21144

Harshita Bhambhani P21152
Kongalla Vinay Kumar P21160
Sachin Ardao P21178
Sounak Paul P21187
ICEHOTEL
Key Partner
 Key Partners Absolut Vodka, SAAB, Fritz-Hansen, Philips, S-J Rail Service, SAS
and Regional Hotels, Local Church Jukkasjarvis, and Gavle Energi
 Key Suppliers Arctic region and Torne River Glacier, Absolut Vodka, Local
Church, and another local supplier
 Key Resources Artists from around the world who can sculpt IceBar, IceHotel and
IceChurch, clergy from local church, ice from arctic region, Energy from Galve
Energi
 Key Activities performed by partners The officials for marriage were supplied by
local churches. The doorway for Ice Bar was sculpted in the shape of Absolut bottles
by artists.

Key activities
 Key activities our value proposition requires Ice Hotel tries to create life enriching
experience.
 Our Distribution Channel – ICEHOTEL, ICEBAR, ICECHURCH, Ice Sculptures, Swedish
Tourist Board
 Customer Relationship – Customer service experience of ice, snow sculptures and northern
lights and other such activities in Arctic region.
 Revenue Streams – People staying in hotels, experiencing northern lights in suites, art suites,
ice rooms, snow rooms, drinking vodka in ice-bar, wedding in ice-church

Key Resources
 Key resources our value proposition requires For ICEHOTEL to become CO2 negative i.e.,
to produce more energy than guest and staff consumption.
 Distribution channels – ice directly from Torne River glaciers, vodka from Absolut Vodka,
clergy from churches
 Revenue Streams – Exporting ice-glass and artefacts throughout the world
Hypothesis

1. Marriage being one time experience, ICE church adds more value in the ceremony.
2. Extra source of income for local clergy and suppliers during off season.