Variable = # of open deals

Firm 1 Firm 2
# of open deals 240 200
win rate 10% 10%
average deal size $25,000 $25,000
average sales cycle 150 150
pipeline velocity $4,000 $3,333

Variable = win rate

Firm 1 Firm 2
# of open deals 200 200
win rate 12% 10%
average deal size $25,000 $25,000
average sales cycle 150 150
pipeline velocity $4,000 $3,333

Variable = average deal size

Firm 1 Firm 2
# of open deals 200 200
win rate 10% 10%
average deal size $30,000 $25,000
average sales cycle 150 150
pipeline velocity $4,000 $3,333

Variable = average sales cycle

Firm 1 Firm 2
# of open deals 200 200
win rate 10% 10%
average deal size $25,000 $25,000
average sales cycle 125 150
pipeline velocity $4,000 $3,333
 average sales cycle
Setup Steps
Step 1: Adjust the highlighted variable for "Firm 2" for each of the 4 scenarios
Step 2: Decide which of the 4 variables you can impact the most
Step 3: Develop a 90 day plan focused on improving this variable while making sure all other variables stay constant

To download the sheet go to "File" --> "Download as"

stay constant