Misr Elhegaz C.I

BRAND
GUIDELINES
OLD IDENTITY
Misr Elhegaz
About
Misr El hegaz Group
is one of the leading plastic manufacturers in Middel East
and North Africa. Misr El Hegaz Group established in
1982 to cover the needs of local and inter- national
markets with its distincitve products, contribute to
the economic develpment of Egypt, introduce new
tochnology, and participate in the efforts guided to save
the environment.
The con dence that customers have in Misr El Hegaz
resulted form hours and hours of hard work, dedicated
well trained staff, professional technical assistance
program, and standerized. high quality products.
Misr Elhegaz Identity
Introduction
Misr Elhegaz brand identity is our face to the world,
the umbrella under which we market our products and
services. Given its importance, it is essential that we are
deliberate about its curation and protection.
The guidelines contained herein are based on a strategic
creative and marketing approach, and are designed to aid
you in developing consistent communications.
Following them will help our brand identity maintain its
uniqueness and strength in a crowded market place, and
will ultimately lead to greater success for our business.
If you imagine oour brand as a promise, your attention to
these guidelines will help us keep that promise.
Misr Elhegaz Logo Concept
Concept
We used the pipes shape and connect between them in
Misr Elhegaz arabic logo.
Misr Elhegaz Logo Concept
Concept
We used the pipes shape and connect between them in
Misr Elhegaz English logo.
Misr Elhegaz Colors
Color Concept
Gradient colors to give a sense of glow
Misr Elhegaz Slogan
With Tagline
Misr Elhegaz Logo is sometimes used with the tagline
( our age is the secret of durability ) appear under the
wordmark ( Misr Elhegaz ) with the same width of the
wordmark in both of arabic and english logo.
with ( GROUP ) ( ‫ ) مجموعة‬above the word mark.
and ( since 1982 )( 1982 ‫ ) منذ‬under the word mark and
above the tagline.
Misr Elhegaz
Arabic version
X
X Misr Elhegaz Clearing
Clearspace
To ensure integrity and visibility, Misr Elhegaz logo should
be kept clear of competing text, images and graphics.
X They must be surrounded on all sides by an adequate
clearspace.
The space must be 5mm at least.
X
Misr Elhegaz Size
Minimum Size
The minimum size of Misr Elhegaz logo should be
measured using Misr Elhegaz Wordmark ( type only ),
1 in 1 in
from the left edge of “ M “ to the right edge of “ Z “.
The minimum size for the logo with tagline should be “
2.5 in “, without tagline “ 1 in “.
2.5 in 2.5 in
Misr Elhegaz Reference
Misr Elhegaz corporate colors are taken from nature

GOLD We have resorted to the use of the Gold
color for the elegance and importance it
inspires and value it adds.
Black color represents strength, seriousness,

power, and authority. Black is a formal,
elegant, and prestigious color
Black
Misr Elhegaz Backgrounds
Colors : on different backgrounds

The preferred backgrounds for Misr Elhegaz logo is White
and black. however, it may also be changed but in this
case the logo color must be changed to white color.
Misr Elhegaz Backgrounds
Arabic version
never use the
logo on a busy
color background.
Misr Elhegaz Restrictions
DON’T
Color : on photography
when Misr Elhegaz logo used on a photographic
background, it should be carefully placed in an
uncrowded area on the image to enhance legibility.
DON’T
Logo Scale
Miser Elhegaz logo must be appear in the same scale
when it’s size changed.
DON’T
Logo Scale ( Arabic version )
DON’T
Tagline
Miser Elhegaz logo should be appear in the original
place, never put it in another place.
DON’T
Tagline ( Arabic version )
Miser Elhegaz logo should be appear in the original
place, never put it in another place.
Misr Elhegaz Typography
English Fonts
The Primary Misr Elhegaz Corporate Font is Museo Sans
100 . This is the preferred font in all situations of printed
collateral.
The secondary font,Museo Sans 500, 900 should only be
used for body copy below 14 point, and only in special
situations where space is limited.Museo Sans 500, 900
should never be used as a headline or sub head font.
Both typefaces come in a variety of weights and offer
flexibility of use. Commitment to these typefaces will
create a consistent and strong identity.
Museo Sans 100
Abcdefghijklmnopqrstuvwxyz
Museo Sans 500
Museo Sans 900
Misr Elhegaz Typography
Arabic Fonts
The Primary Misr Elhegaz Corporate Arabic Font is GE SS
BOLD. This is the preferred font in all situations of Arabic
printed collateral.
The secondary font. GE SS REGULAR should only be
used for body copy below 14 point, and only in special
situations where space is limited. GE SS REGULAR should
never be used as a headline or subhead font.
Both typefaces come in a variety of weights and offer
flexibility of use. Commitment to these typefaces will
create a consistent and strong identity.
‫أ ب ت ث ج ح خ د ذ ر ز س ش ص ض ط ظ ع غ‬ GE SS BOLD
‫ف ق ك ل م ن هـ و ي‬
‫أ ب ت ث ج ح خ د ذ ر ز س ش ص ض ط ظ ع غ ف ق‬ GE SS LIGHT
‫ك ل م ن هـ و ي‬
‫أ ب ت ث ج ح خ د ذ ر ز س ش ص ض ط ظ ع غ ف‬ GE SS MEDIUM
‫ق ك ل م ن هـ و ي‬
Misr Elhegaz Applications
The Misr Elhegaz identity is applied to a wide variety of
media, including stationary, signage, marketing materials
and environmental graphics as well as numerous digital
channels including email, websites and much more.
The examples in this section demonstrate correct usage
for brand consistency.
Business card Front
Misr Elhegaz Application

Stationery ( Business Card )
50 mm
90 mm
Business card back

Stationery ( Letterhead )
297 mm
210 mm
Stationery ( Letterhead )
Stationery ( DL Envolpe )
110 mm
220 mm
Stationery ( DL Envolpe Back)
Stationery ( DL Envolpe Front)
Stationery ( CD Cover )
Stationery
-
Flap Inside Front CD &

Sleeve
Back
Stationery ( CD Sleeve )
Back Side Front Side

Stationery ( Folder )
Flap 1 They wiil only feature the logo and website
which means presentation folders can be used
internationaly, for example, offers. inside there’s
an slot to place business card.
Flap 2
Inside Inside Pocket
Stationery ( Fax paper )
Stationery ( ID Cards )
Title Slide
Presentation Title Presentation Title
WWW.misrelhegaz.com WWW.misrelhegaz.com
Misr Elhegaz Powerpoint
Presentation
Text Slide Mist Elhegaz Power Point Presentation
The basic elements of our identity and typography should
be positioned and used in the way specified.
Slide size : 300mm x 240mm.
The Logo : Misr Elhegaz logo should appear in full colour
in the size and positions shown.
Title slide: The presentation title should be set in Museo
Sans 500 Condensed BT Extra Bold.
Text slide: The text slide title should be set in Museo Sans
100 in one of the corporateor secondary colours.
Final slide :Misr Elhegaz logo with web address.
Final Slide
Misr Elhegaz Indoor
Roll Up
Misr Elhegaz Indoor
Pop Up
Misr Elhegaz Outdoor
Bill Board
Misr Elhegaz Packing Design
Packing materials will always feature a clearly
visible logo. In this case, a 1 color logo in black.
The boxes are sealed with transparent PVC tape
printed with Misr Elhegaz logo.
Misr Elhegaz Workwear
There is a visual of Misr Elhegaz workwear
showing placement of the identity.
Use this as a guide only and always use at work
supplied.
Misr Elhegaz Vehicles
Truck
Misr Elhegaz Vehicles
Van
Misr Elhegaz Stamp
Misr Elhegaz Web Site
Web Page
Misr Elhegaz Promotional Items
T-Shirt
Misr Elhegaz Promotional Items
Bags
Misr Elhegaz Online Ads
YELLOW PAGES
Misr Elhegaz Online Ads
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BRAND

X Misr Elhegaz Clearing

Misr Elhegaz corporate colors are taken from nature

Black color represents strength, seriousness,

Colors : on different backgrounds

Misr Elhegaz Restrictions

Misr Elhegaz Application

Business card back

Flap Inside Front CD &

Misr Elhegaz Application

Presentation Title Presentation Title

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