BRAND STANDARDS GUIDE

Since 1978, Food Share has been feeding the

hungry in Ventura County. It all began when eight
friends banded together to provide food to those
in need under a bridge in Ventura, CA. The early
INTRODUCTION

philanthropic movement started in a family garage,

quickly outgrew a donated fire station in Saticoy
and now operates in Oxnard, CA with two ware-
houses with a combined 36,000 square feet.

As Ventura County’s regional food bank, Food

Share provides food for over 75,000 hungry
friends and neighbors monthly. Food Share is a
member of Feeding America, the nation’s largest
hunger-relief network of food banks, as well as the
California Association of Food Banks.

A 501(c)3 non-profit organization, Food Share is a

member of the Feeding America network, the
nation’s largest hunger-relief organization.

1
 PRIMARY, 3 COLOR

The primary logo for usage is shown to the

right. In all instances, this is the ideal way
to use the asset, but an exception can be
made if color printing is unavailable; that
would warrant usage of a black or white
version shown below.
PRIMARY LOGO

BUFFER ZONE

The buffer zone is shown to the right, and

must be respected at whatever scale the
logo is being used. The Food Share official
icon should be used as a measuring tool
for space required to be around the mark.

2
 SECONDARY, 2 COLOR

The secondary logo is an icon, and its ideal

usage is shown to the right. In all instances,
this is the best way to use the asset, but an
exception can be made if color printing is
unavailable; that would warrant usage of a
black or white version shown below.
SECONDARY LOGO

BUFFER ZONE

The buffer zone is shown to the right, and

must be respected at whatever scale the
icon is being used. The Food Share official
icon leaves should be used as a measuring
tool for space required to be around it.

3
 1. STRETCHING OR SKEWING 2. CHANGING PLACEMENT
OF ‘VENTURA COUNTY’
IMPROPER LOGO USAGE

3. CHANGING THE COLOR 4. ALTERING THE LOGO

5. REMOVING ‘VENTURA COUNTY’

4
 PROPER EXECUTION
SITUATIONAL USAGE

*a subtle glow behind the mark is an *using white is ideal when the
acceptable choice as long as letters background is mostly dark
do not have individual glow

IMPROPER EXECUTION

5
 3 COLOR

PANTONE PANTONE PANTONE

179 371 Black
COLOR PALETTE

PMS 179 PMS 371 PMS Black

CMYK 0, 85, 100, 0 CMYK 60, 35, 100, 30 CMYK 60, 40, 40, 100
RGB 240, 77, 49 RGB 89, 106, 47 RGB 0, 0, 0
hex #f04d31 hex #596a2f hex #000000

BLACK + WHITE

PMS Black
CMYK 60, 40, 40, 100
RGB 0, 0, 0
hex #000000

PMS White
CMYK 0, 0, 0, 0
RGB 255, 255, 255
hex #ffffff

6
 OFFICIAL BRAND TYPEFACE
TYPOGRAPHY FOR BRAND USAGE
The typeface to be used for all possible projects involving body text, headlines or titles is
Gotham. This is a 16-font type family that is an anonymous, highly legible sans-serif.

Gotham

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm
Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

Thin Thin Italic Light Light Italic XLight XLight Italic

Book Book Italic Medium Medium Italic Bold Bold Italic
Black Black Italic Ultra Ultra Italic

EXAMPLE OF LOGO WITH TYPEFACE USE

Since 1978, Food Share has been feeding the hungry in

Ventura County. It all began when eight friends banded
together to provide food to those in need under a bridge
in Ventura, CA. The early philanthropic movement started
in a family garage, quickly outgrew a donated fire station in
Saticoy and now operates in Oxnard, CA with two ware-
houses with a combined 36,000 square feet.