Great ideas ROTEETIEI © Match the verbs and nouns. i iS ‘Verbs ‘[ Nouns: rs 1 tohold — a) a business idea 2 2 tomake a b) the environment % 3 toreduce a meeting 5 4 to address ) money § to protect ©) aneed 6 to develop 1) waste © Use the correct form of a verb-noun combination from exercise A to complete the sentences. 4. The marketing department . he strategy. 2 Eco-consumers choose companies which do not produce a lot of toxic waste and have a clear policy of......... 3 A good business idea is one that generates profits and at the same time fing. last week to discuss their new 4 Brainstorming is an effective way of . 5 Industrialised countries should try to... instead of exporting it, as they often do. 6 With his Million Dollar Homepage, Alex Tew . very quickly. @ Complete the text with the best words from page 17. ‘The way of the wiki In the Hawaiian language, wiki means ‘quick’. Wikipedia was... ¢.... ‘by Jimmy Wales and Larry Sanger as a free online encyclopedia written by anybody who wants to contribute. Wales and Sanger were already working on an encyclopedia when in january 2001 they ......... 2 the Wikipedia website. The greatest ......... 3 was that any ofits users could add or edt articles. At the beginning some academics citcised Wikipedi They said it had a number of inaccuracies and therefore refused to recognise itas.a reference work. But its extraordinary success showed that It was certainly good enough to......... 4the needs of millions of users. It may not be a true business idea because it probably does not make a lot of......... 5 but itis certainly an idea that fills a......... Sin the market. Wikipedia's extraordinary ......... 7 shows that lots of basic information can be exchanged by people who know things because of where they live, their hobbies or their education. Today, Wikipedia is active in about 100 languages, and its English-language edition has more than half million . ® about an enormous ........? of subjects. _16)[Eneteeckcucns Past tenses __4 Great ideas J 1 a) worked b) achieved ©) developed 2 a) launched b) extended ©) solved 3 a) creation ») innovation O trend 4 a) meet b) respond fill 5 a) benefit b) turnover c) money. 6 a)hole b) gap ©) demand 7 a) raise b) growth supply 8 a)articles b) notices O texts 9 a) sort b) award ©) range © Match the sentence halves. 4 They were still working on a) when 2 Korean entrepreneur their new designs —— expressed interest in her new 2 As they had an exciting product. idea to promote, b) but also tested them in his daily life. 3 High-profile entrepreneurs were \_ see invited on V DC) when they saw an opening in the 4 In985, Nicholas Albery founded 4g) they decided to exhibit at the 5 Albery learned not only how to Inventors’ Fair. produce new ideas ) and asked to talk about 6 She was exhibiting at the Inventors’ innovation and change. Fair £) the Institute for Social Inventions, Rewrite the sentences which use the wrong past tense. 1 Hiltex was immediately filing patents for its new machines as it was worried that its competitors would copy them. Hiltex immediately filed ye for its new machines as it was worried that its competitors would copy them. 2 Z40, the new drug developed by Pharmatek, marked a breakthrough in the treatment of cancer 3 Their competitors failed to see the gap in the market and so missed a great, opportunity. 4 At first, the agency was not believing that the machine would save so much time. 5 Titkon already made good profits when it introduced its new digital camera in 2000. 6 The story goes that he was having the idea for the electric shoebrush while he was washing up. 7, Iwas planning to visit the International Inventors’ Fair, but | did not have time. Put the verbs in brackets in the correct tense, past simple or past continuous. 1 Our company .'¥48./08iNg .* (lose) money at an alarming rate, but then in 2004 We.......... (launch) our Hermes MP3 player. Sales = (rocket), and our financial situation ........+.+... 9 (improve) rapidly. 2 She. . «© decide) to take a few months off in 1999, when she (work) for Clairval Cosmetics. While she ..... . (oun New Zealand, she.............." (develop) an interest in Maori culture. She | (take) samples of some of the plants used in their rituals because ‘she .-! (believe) they could be used in ‘some of her company's products. 3 We.............." (plan) to patent our new drug, but we... . _ (wait) far too long. A month after our discovery, our main competitor ® (sell) basically the same product. SOE CurtDeen @ Put the lines of the message in the correct order. MESSAGE: 8) vet to take our 15 Sparish vistors ) as they ore ving erly Money morning. ©) the Spanish version ofthe catoogue, ) opening hours, entrance tee and price ©) Psa fad out the folowing for me: 1) Bethe Exiteton af mentions on Sandy, =) fe] 2] (=) © write a reply, based on the following information. INTERNATIONAL EXHIBITION OF INVENTIONS, NEW TECHNIQUES AND PRODUCTS: 1st-5Sth May DeNMEnYeM Tee Dates: 1st-Sth May Place: Palexpo— Geneva Opening hours: 10am to 7pm Sunday: 10am to 6pm ‘Admission charge: Fr2.00 Tickets available at the doors of the exhibition. Children under the age of 15:Fr8.00 Groups of 10 or more: Fr8.00 per person Official catalogue: Contains a description of all the Inventions (available in French and English only): Fr25.00 Hotel reservation: Central Tourist Office PO. Box 1649-CH-1244 Geneve 1 Tel, 00412290873 24 Fax 004122908 73 25 g, MESSAGE: On. Sunday, the Intemational Exhibition Ie open from_ 4 Greatideas J @ You work for a targe insurance company which always has large quantities of confidential documents to destroy. At the Exhibition of Inventions, you saw a new type of shredder, Write an e-mail (75-85 words) to your Head of Department, including: ‘+ some details about the machine, e.g., shreds paper and cardboard / fully automatic / fitted with energy-saving device / very quiet, etc. ‘+ why you think it would be a good idea to buy this machine ‘+ where your Head of Department might get further information. = ee _}Date:( “7 May Te: [(@ Montse Balaguer suet: Confidential shredder Editing @ Read the text about Jeff Bezos, the founder of Amazon, '* In seven of the lines 1-10 there is one extra word wt Three lines, however, are correct. * Ifa line is correct, puta tick (¥) in the space provided, * If there is an extra word in the line, write that word in the space. does not fit. Jeff Bezos was just 31 when he launched Amazon.com in 1995. The road to success was long and hard, but his company later it became the internet's biggest retailer, with the revenues of almost $2bn and a customer base of over 10 million. To his fans, Bezos is a visionary, a retail revolutionary in the tradition of Richard Sears, whose mail-order business was changed American shopping in the late 19th and early 20th centuries. ‘He saw the future in a concrete way before they anyone else did,’ says Brad Silverberg, co-founder of a Seattle-based and venture capital firm. ‘He has done more than anyone else never in the world to change everyone's buying habits. People go to the web and buy stuff because of Jeff Bezos. He created a household word ~ that’s for an amazing accomplishment.’ To ‘many, Bezos will always remain the man who taught the world to shop online. Bearausuwn SOMES SCL a]