The Factors Affecting Impulsive Buying Behavior of the Consumers

during the Quarantine

Lyka S. Ramos

ABSTRACT

The number of people shopping online has expanded significantly in today's

contemporary generation. It has increased the number of people who shop online,
particularly now that a pandemic is underway. Online stores make purchasing more
convenient for shoppers by purchasing anything we desire with a single tap. Many
people were influenced directly by market shopping activities prior to the advent of
online buying. Additionally, many consumers prefer to shop online rather than at
physical stores. As a result, we are impulsive when it comes to purchasing items. We
are incapable of resisting the temptation to purchase items online, even if they are
superfluous. It is critical to understand the factors that influence people's behavior that
contribute to the impulsive purchases made by many people. Participants in this study
ranged from 14 to 30 years old, were students, parents, and employed or unemployed.
Respondents are selected from social media users who receive emails and see
advertisements on their social media accounts. A survey was conducted to get
information about how consumers make internet purchases. The current study's findings
reveal that a lack of self-control, social media advertisements, mentality, inability to
make purchasing decisions, and trends contribute to many people's impulsive shopping
behavior. This behavior is manageable if we limit our screen time on social media and
avoid online shops. This fact tends to affect one's ability to control expenditure and
consequently decrease impulsiveness.

Keywords: Impulsive, Online shopping, Purchasing

Word Count: 224 words