10/11/21, 10:20 PM All the Jollibee Group Food Brands

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INDUSTRY

These Are All the Food Brands That the Jollibee Group
Owns and Operates
Behold the sheer magnitude of the country’s largest food service network.
By
PAUL JOHN CAÑA   |  
Apr 13, 2021

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10/11/21, 10:20 PM All the Jollibee Group Food Brands

ILLUSTRATOR WARREN ESPEJO

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Every Filipino knows Jollibee. Some might even be aware of all the other food
businesses the company owns beyond the flagship brand. But not a lot of people CONNECT WITH US
are aware that Jollibee Foods Corp. (JFC), the parent company and the country’s

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
largest food service network also operates several other food brands in the
country and across the world. 

As of the end of February 2021, the JFC Group reported owning and operating
3,211 outlets in the Philippines, and 2,601 stores overseas for a total of 5,812 You May Like Sponsored Links

restaurants worldwide. Improve Your Grammar With This

These are all the food brands that Jollibee owns and operates (based on the Helpful Browser Extension
Grammarly
latest company disclosure to the Philippine Stock Exchange):
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Dating.com

1| Jollibee
The flagship brand is the Philippines’ largest fastfood chain. Tony TanCaktiong Stunning women from all around
opened the very first Jollibee store in the country in 1978 (although the store the world 
5minstory.com
began life as an ice cream parlor that opened in 1975).

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There are currently 1,482 Jollibee stores around the globe: 1,185 are here in the Datemyage.com
Philippines, and 297 in various other countries—141 Jollibee stores in Vietnam,
47 in the United States, 18 in Brunei, 16 in Canada, 16 in the United Arab
by Taboola
Emirates, 12 in Saudi Arabia, 10 in Qatar, 10 in Hong Kong, 11 in Singapore, six
in Kuwait, three in the United Kingdom, two in Italy, one in Bahrain, one in
Macau, one in Malaysia, and one in Guam.  ESQUIRE MONEY

2| Chowking
The first Chowking opened in the Philippines in 1985 and JFC acquired it in
2000. Of course, we know it as the chain that serves fastfood versions of
×
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Esquire Philippines.
Chinese-inspired cuisine (plus a pretty good halo-halo). There are currently 569
Powered by iZooto
Chowking branches in the Philippines, plus another 48 overseas (20 in the
U.A.E., 15 in the U.S., four in Qatar, two in Oman 2, four in Kuwait, and three in Flexible Working Spaces as the New
Normal Send to Messenger
Saudi Arabia), for a total of 617 stores worldwide.
Florencio R. Carandang Jr. Not you?

Startups Gone Wrong: 5 Main Reasons

Why Most of Them Fail
https://www.esquiremag.ph/money/industry/these-are-all-the-food-brands-that-the-jollibee-group-owns-and-operates-a00289-20210413-lfrm 2/11
10/11/21, 10:20 PM All the Jollibee Group Food Brands
Why Most of Them Fail
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3| Greenwich Throats on Mobile Number Portability
Issue

Believe it or not, the Greenwich Pizza chain of restaurants precedes even that of Filipino-Founded 'Venture Builder'

Jollibee. The first Greenwich opened in 1971 inside the Greenhills Shopping Raises P63.2 Million From Global VC
Firms
Center. By 1994, it had 50 branches across the country. JFC bought 80 percent of
Greenwich in 1994 and completed the full acquisition in 2006.

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Today, there are 272 Greenwich branches in the Philippines.
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4| Red Ribbon
Red Ribbon first opened as a small cake shop in Quezon City in 1979. JFC
acquired it in 2005.

Currently there are 526 Red Ribbon Bakeshops around the world: 495 in the Fully Vaccinated People Can Now
Philippines and 31 in the U.S. Travel, According to the Department
of Tourism

5| Mang Inasal Is Star Power Enough to Make a

Senator Tulfo and President Isko?
Mang Inasal’s story is well-known. Founded by Edgar “Injap” Sia II in Iloilo in
2003*, the BBQ chicken chain became so popular it attracted the attention of Leni's Road to Malacañang: Can She
JFC, which bought 70 percent of the food chain in 2010 for $3 billion. JFC Stop a Marcos for the Second Time?
completed the acquisition in 2016.
Rappler Founder Maria Ressa Wins
Nobel Peace Prize
There are currently 591 branches of Mang Inasal nationwide.

6| Burger King
Burger King, of course, is an American food chain based out of Florida, USA.
The Philippine franchise used to be owned by the Ayala group, which sold its
stake to a group led by Alberto Lina and Manny Pangilinan. In 2011, Jollibee
paid P65.5 million to acquire a 54 percent stake in the company.  

There are 97 Burger King stores in the country today. ×

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7| Pho24 MOST
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Vietnamese brand Pho24 first opened in Ho Chi Minh City in 2003. In 2018, JFC Florencio R. Carandang Jr. Not you?

bought into the company that owns the brand when it entered into a 60-40 joint
https://www.esquiremag.ph/money/industry/these-are-all-the-food-brands-that-the-jollibee-group-owns-and-operates-a00289-20210413-lfrm 3/11
10/11/21, 10:20 PM All the Jollibee Group Food Brands

venture with Viet Thai International to create SuperFoods Group, which owns
other food brands (elsewhere in this list).

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There are currently 38 branches of Pho24 in Vietnam, 16 in Indonesia, and the
hours!
first one just opened in the Philippines  this year, for a total of 55 stores.

8| Panda Express
The first Panda Express restaurant opened in Glendale, California in 1983. It
currently has over 2,200 stores worldwide. In 2019, JFC created JBPX Foods Inc.,
a joint venture with the Panda Restaurant Group to bring Panda Express to the
Philippines.

The first Panda Express in the Philippines opened in SM Megamall later that
year, although the company has already announced a second branch will open
soon in SM City North EDSA.

9| Highlands Coffee
Vietnam-based Highlands Coffee was established by Vietnamese-American
David Thai in 1998. It has since been acquired by Jollibee through its JV
SuperFoods Group. 

There are 49 Highlands Coffee branches in the Philippines and 439 in Vietnam,
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for a total of 488 stores.
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10| Yonghe King Send to Messenger

Florencio R. Carandang Jr. Not you?

Yonghe King is a fast-food noodle store founded in 1995 and based out of
Shanghai, China. JFC first bought an 85 percent stake in the holding company
https://www.esquiremag.ph/money/industry/these-are-all-the-food-brands-that-the-jollibee-group-owns-and-operates-a00289-20210413-lfrm 4/11
10/11/21, 10:20 PM All the Jollibee Group Food Brands
g , J g p g p y
that owns the brand in 2004 and completed the acquisition in 2016 when it
bought out a manufacturing unit that makes food products for Yonghe King and
other businesses.

Yonghe King now has 349 stores all over China.

11| Hong Zhuang Yuan

Hong Zhuang Yuan is a Beijing-based congee restaurant chain, which JFC
acquired in 2008 for P2.5 billion. 

Hong Zhuang Yuan currently has 32 branches across China.

CONNECT WITH US
12| Dunkin’ Donuts
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Founded in Massachusetts in 1950, Dunkin’ Donuts is one of the world’s most
popular coffee and donuts chains. In 2015, JFC, through its subsidiary Jollibee

Worldwide, signed a 60-40 JV with Jasmine Asset Holding to develop and

expand Dunkin’ Donuts in China. 

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Today, JFC operates three Dunkin’ Donuts stores in China. (A different company
owns the Dunkin' Donuts franchise in the Philippines).

13| Tim Ho Wan

Founded in 2009 in Hong Kong, Tim Ho Wan is famous for its pork buns and for
being awarded a coveted Michelin star within its first year of operations. In
2018, Jollibee announced it was investing $33.7 million in the fund that ×
Stay updated and connect with
Esquire Philippines.
controls the Tim Ho Wan brand master franchise across Asia Pacific except in
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Hong Kong. JFC hiked that interest up to 85 percent in October last year.

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JFC currently operates just one Tim Ho Wan store in Shanghai, China—the first
one in that country—as a franchisee, but the company expects to acquire a Florencio R. Carandang Jr. Not you?

substantial ownership in the master franchise when the term of the fund ends
https://www.esquiremag.ph/money/industry/these-are-all-the-food-brands-that-the-jollibee-group-owns-and-operates-a00289-20210413-lfrm 5/11
10/11/21, 10:20 PM All the Jollibee Group Food Brands

in 2025. (Update: Jollibee completed its buyout of Tim Ho Wan this year). 

14|Hard Rock Café

Hard Rock Café is best known as a theme restaurant centered around rock and
roll and music memorabilia. The two American founders opened the first
branch in London in 1971. In Vietnam, Hard Rock Café is operated under the
Superfoods Group, which is a JV between Jollibee and Viet Thai International.

There are two Hard Rock Cafes in Vietnam today.

15| Smashburger
CONNECT WITH US
Smashburger was founded as a fast casual burger restaurant in Denver,
Colorado, USA in 2007. JFC bought into the company in 2015 when it acquired a 
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
40 percent stake for $100 million, and eventually increased ownership to 100
percent in 2018.

Smashburger currently has 235 outlets in the US and other countries worldwide.

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16| The Coffee Bean and Tea Leaf

The Coffee Bean and Tea Leaf was founded in 1963 in Los Angeles, California.
JFC ponied up $350 million in 2019 to acquire the coffee chain. ×
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Esquire Philippines.

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CBTL currently has 1,061 branches worldwide. 

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*The list does not include food brands where Jollibee is not the controlling
entity. For example, Jollibee also bought a stake in celebrity chef Rick Bayless’ Florencio R. Carandang Jr. Not you?

Tortas Frontera in 2018, but the chef and other investors still retain majority
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10/11/21, 10:20 PM All the Jollibee Group Food Brands
, j y
control of the company. Jollibee also announced a 50-50 joint venture with
Japanese food chain Yoshinoya earlier this year.

*A previous version of this story indicated that Mang Inasal was founded in 1993.
We regret the error.

Esquire Philippines is now on Quento. Download the app on IOS or Android to

read more articles from your favorite websites.

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