Jollibee Food Corporation

CORPORATE SOCIAL RESPONSIBILITY

 Company Profile

Jollibee Foods was founded

by Tony Tan Caktiong in

1975 and is headquartered

in Pasig City, Philippines. Jollibee Foods

Corporation’s core business

is the development,

operation and franchising of

its quick-service restaurant

brands.
 It offers a wide variety of

affordable

and delicious dishes and

great tasting food prepared

Jollibee

is the largest fast food to satisfy customers of

chain in the Philippines, with all ages and from all walks

over 1,150 stores of life.

nationwide. A dominant

market leader in the

Philippines, and in other

countries as well.
 How reputable is the company?
Never losing sight of its goals, Jollibee has

grown to be one of the most recognized

and highly preferred brands in the

Philippines.

Now the market leader

among fast food chains in

the Philippines, claiming a

market share that totals to

more than half of the entire

industry.
Rank in terms
of CSR
 AS THE COUNTRY'S LEADING FAST

FOOD CHAIN, JOLLIBEE HAS

GROWN EXPONENTIALLY ON ALL

ASPECTS OF OPERATION.

CITED AS NO. 1 IN OVERALL LEADERSHIP

AMONG THE TOP 10 PHILIPPINE COMPANIES

DOING BUSINESS IN ASIA

 JOLLIBEE FOODS CORPORATION (JFC)

ESPOUSES THE PRINCIPLE OF SHARED

VALUE IN ITS CORPORATE SOCIAL

RESPONSIBILITY (CSR) ACTIVITIES.  AS A

COMPANY IN THE FOOD INDUSTRY, JFC

THROUGH ITS CSR ARM, THE JOLLIBEE

FOUNDATION, IMPLEMENTS PROGRAMS

THAT ADDRESS ACCESS TO EDUCATION,

LIVELIHOOD DEVELOPMENT, LEADERSHIP

DEVELOPMENT AND DISASTER

RESPONSE, ISSUES THAT ARE ALSO OF

RELEVANCE TO THE COMPANY’S CORE

BUSINESS.
JOLLIBEE FOUNDATION’S BUSOG,
LUSOG, TALINO (BLT)
Brings together local education
stakeholders and JFC employee
volunteers to mitigate hunger and
undernourishment. Implemented in 54
public elementary schools benefiting
1,822 pupil beneficiaries. Pupils exhibit
marked improvements in weight and
attendance while their parents show
improved budgeting and menu
preparation skills as well as knowledge
on nutrition.
 ADVERTISING
TODAY
Presentations are tools that

JOLLIBEE
can be usedFOUNDATION’S
as lectures. MAAGA
ANG PASKO PROGRAM
a nationwide toy and book collection
drive for the benefit of the less fortunate
across the nation. The country's biggest
and longest-running toy and book
collection drive.
SKILLS ENHANCEMENT AND
EDUCATION DEVELOPMENT FOR
STUDENTS
to help qualified students pursue post-
secondary education through the
provision of financial assistance. This is
also to enables students to acquire job
competencies - skills, attitudes, and
work values through in-store training,
thus enhancing employability upon
completion of post-secondary
education.
FARMER' S ENTRPRENEURSHIP
PROGRAM
harnesses the company's supply chain
by giving the opportunity to small
farmers to be direct suppliers of Jollibee
and other institutional buyers. With the
help of partners, they provide agro-
enterprise training, provide access to
capital and post-harvest facilities.
Overall CSR Philosophy
CUSTOMER FOCUS
the market was so fast-changing,

Jollibee do a lot of research and

directly asked customers of their needs

and wants

SPIRIT OF FAMILY AND

FUN
Jollibee knows their target audience

very well: the traditional family, making

all communication materials focus on

the importance of family values.

GOOD QUALITY
the consistently "superior taste" of

Jollibee foods  

LOCATION
Jollibee makes sure that it stores and

affiliates are conveniently located

CULTURE
“Excellence, spirit of family and fun,

humility to learn and listen, integrity,

frugality, respect for the individual, and

teamwork."
Despite all of those, Jollibee still face risks and

challenges where they have a hard time to cope up.

Affecting their entire operations and causes great

destruction of many branches locally.

Customers were not satisfied and so does the

investors or shareholders.

Coping up with their shortcomings the company is

having the hardtime of getting back the customer's

trust and so as the investors or shareholders.

Around 18 million people on Jollibee's JOLLIBEE DELIVERY
database – people who order using the
WEBSITE SUSPENDED
website – are currently at "a very high risk"
of being exposed to online harm, according OVER 'SERIOUS

to the NPC. VULNERABILITIES'

The Jollibee Group has sufficient raw THE JOLLIBEE GROUP

materials, finished products and production
OF COMPANIES:
capacity to meet the consumer demand for
the entire month of August and for the AVAILABILITY OF

months ahead … PRODUCTS

Add a little bit of body text

A user of social media posted several photos

HAIR-RAISING JOLLIBEE
of public hair inside a burger, it was
certainly disturbing and not exactly BURGER

appetizing.
Does a
company's
approach to
CSR influence
your
Purchasing WHY OR WHY
Decisions? NOT?
JOLLIBEE FOODS CORP. (2020).

re
fe
RETRIEVED FROM

HTTPS://WWW.WSJ.COM/MARKET-

re
DATA/QUOTES/PH/JFC/COMPANY-

PEOPLE

nc
EMERALD, A. (2020). JOLLIBEE FOODS

es
CORPORATION. RETRIEVED FROM

HTTPS://WWW.JOLLIBEE.COM.PH/ABOUT-

US/

AQUINO, M. (2013, JULY 20). JOLLIBEE

CSR. RETRIEVED FROM

HTTPS://PREZI.COM/2HDYDU-2M1-

3/JOLLIBEE-CSR/?

FBCLID=IWAR2EAKYCZAJWMGE1JF5LTLMFJ

07GW0PZGAVVCRZ1FIJPVXUIL_H6IIU-QVK

CSRHUB,(2009-2010).

HTTPS://WWW.CSRHUB.COM/CSR_AND_S

USTAINABILITY_INFORMATION/JOLLIBEE-

FOODS-CORP

PAPE, ALEX. (2016, MAY 5). FILIPINO

FAST-FOOD CHAIN TO OPEN PAIR OF

CITY LOCATIONS. WINNIPEG FREE PRESS.

HTTPS://WWW.WINNIPEGFREEPRESS.COM

/BUSINESS/FILIPINO-FAST-FOOD-CHAIN-

TO-OPEN-PAIR-OF-CITY-LOCATIONS-

381924931.HTML
 Meet Our Team

PAULO  AMBERLEEN JOCELYN JOSHELL PAUL

SORIA SANCHEZ SUMBI RAMAS FERNANDEZ