1.

Introduction

Over the years, the organic food market has increased rapidly, with increased sales due
to the exercise aspect now an integral part of people's routine. The focus of people in
today's fast-moving life is changing to make such products more dignified. Although the
total population that wishes to buy such goods may be limited in the beginning, benefits
are assumed to follow certain consumers. By word of mouth or consciousness created.

In this situation, I agree that the concept of John's selling of organic food is correct,
because he has found a unique product that is of superior value to the end customer
who would buy the product. I assume, however, that John's marketing strategy is not
right. John is now pursuing a marketing hit and trial strategy that is about building local
recognition and the fact that he never follows up restaurant owners for repeat
transactions shows his weaknesses.

The idea of strategic planning has not yet hit him, the key downside and explanation why
he can not expand his client base.

Strategic Marketing and how John will reap its benefits:-

Strategic marketing aims to increase overall sales by targeting the right audience and
making sure they are serviced in the best possible way. In this case, John uses a hit and
test approach, in which his marketing efforts are limited to the field he manufactures.
Furthermore, he never pursues the restaurants that have once ordered their goods and
wishes to sell them simultaneously.

It also has no clear direction as to which commodity they are explicitly interested in
growing to sustain supply levels so that their output goals can be met and productivity
can be achieved. Johnson must be primarily responsible for assessing and deciding on
demand for each market. Door-in-door sales or mailing would not, on the one hand,
have high profit margins but comparatively minimize investment. Restaurants, on the
other hand, can offer greater margins, but require greater investment.

I agree that having one specific plant in bulk, which is seasonal and is needed at a given
time, which takes advantage of its benefit, is the best way to sell organic food for him.
Upon returning to the restaurants for example, he will be able to pursue products that
are more selling, and only those products which are normally short in high demand could
be produced.

He will continue to focus in the remaining months on smaller market segments now,
which helps him retain productivity. A strategy mix in which John produces specific
products for a number of months is therefore ideal. This would reduce the costs per unit
and make it relatively easy to sell on the market.

2.SWOT refers to Strengths, Weakness, Opportunities and Threats.

According to the case study, John Backett has the abundance of organic plants that are
of the best quality and have greater potential for marketing than any other organic
product on the UK market where organic plants are in the trend and people in their
homes and restaurants prefer organic plants to traditional plants. However, John also
has excellent technical experience in soil and commodity varieties.
Weakness- Weakness is John Backett's lack of knowledge about marketing and sales
strategies, and because of the inadequate marketing information he didn't carry out a
business study to understand consumer behavior as well. This is his greatest weakness
in business, since no company can develop without an appropriate R&D and a proper
marketing strategy in the current scenario.

Opportunities- Since John has an art of growing organic vegetables on his own, can
produce several varieties and, at the same time, organic food industry is prevalent on
the UK market and the British government encourages organic plants on account of
good health evidence, he has the means to receive subsidies for the grounds. So the
funding of the local authorities is his biggest opportunity.

Threats- A lack of response from the customers is the greatest threat to his market.
While he has already distributed posters, etc. to local clients, there is no positive
response on their side as a result. Now, when he takes loans in order to expand his
business and carries out marketing activities and the consumers do not yet give any
positive reaction, it is quite possible that he'll be overburdened with a loan.

What in your opinion are the pros and cons that that an organization of this type
usually need to face? When they enter emerging markets?

This provides a certain industry with premium price points, which increase the margins
and allows to achieve economies of scale even further due to additional penetration in
emerging markets. Nevertheless, it has several adverse effects, such as logistical
problems, brand image shortages, shareholder micromanagement, government
bureaucracy when setting new ground The biggest advantage of such a niche
organisation.

Explain with reasons the Porter’s generic strategies you would suggest for
Beckett.

I'd suggest Beckett's standardized marketing priority approach. The strategy is aimed at
making a company more competitive by targeting a particular regional market, product
line or community of buyers. The company can use differentiation or a low-cost
approach, but just a narrow target market. The rationale of this approach is that a
benchmark organization can serve these segments better than a body which tries to
influence the whole market in one to many market sectors..

The major dangers are the risk of too much of a consumer cost compared to a custome
business, less beneficial distinction, as competitors serving border markets improve their
goods, and the competitors may start to focus on a customer community served by the
company in its concentrating strategy. The whole focus approach fits a particular goal
very well and is built with this in mind. Cost emphasis or defining focus. Porter found that
many firms did not deliberately pursue one of these three strategies and had no strategic
advantage in the middle of the pack.

Bring out the appropriate strategy and pricing decisions that you would suggest if
this company is to start marketing its products in your home country? Explain
with reasons by Performing the PESTLE analysis for your home country.

With a good idea, then implement and wonder why John is not so successful as they
planned, John typifies many ambitious business people. John was expected to do a
marketing research study in the first place. He didn't, though, but at least he's still in
company. Now, it needs to report on marketing research to determine the likely demand
for its products and to find out what it is doing well and what it is doing wrong. It should
be done.

He should then be able to draw up a medium-term (1 year) and long-term tactical

marketing plan with answers to those questions. Obviously, these plans are necessary
when investment is required by a bank or other form of finance. I'd suggest a conceptual
emphasis from Porter to Beckett's traditional approach.

It is a strategy that targets a particular regional market, product line or consumer

community to make a business more competitive. The company can choose or use a
low-cost approach but only a small target audience. The explanation for this is that a
corporation can better represent these segments than an organization that seeks to
dominate the entire market by limiting its resources to one or more segments of the
market.