It is true that earning money is very significant, however innovation is more

important. It plays a crucial role in increasing the competitive strength and

improving the business image. Google, for example, has a large capital, which
successfully hires the best engineers and builds the modern infrastructures, but
its social networking product, Google+, is failing to attract general customers.
This is probably because Google lacks of attention on the innovation side of its
social media; it tends to imitate what already existed out there.
Furthermore, companies should also concentrate on upgrading their labor
quality. With the constant changes, the ability of each individual will bring the
business to the next level. In addition, some corporation which only focuses on
maximizing income and ignores their workers’ skills will be deported from
global competition. It is clear, therefore, that the continuous changes demand the
collaboration of knowledgeable and creative people.
In conclusion, profit is very important but it is not the only thing which make a
business sustainable. One successful business need to harmonise between profit
and other factors.