Indian Institute of Management Sambalpur

MBA Term I, AY 2021-22

Course Outline
Master of Business Administration (2021-23)
END TERM EXAMINATION: TRIMESTER I (October 2021)
DATA ANALYSIS USING SPSS

Submission deadline : 10:00 PM on 09-Oct-2021 Maximum Marks: 40

Instructions:

1. Attempt all the questions.

2. All the questions carry equal marks.
3. Write the answer to each question in a doc file and paste the screenshot (picture) of your
SPSS output under each question.
4. Submit only one file, i.e. doc file of your answers.
5. The file name should be in the format. “Section_RollNumber_FirstName”. E.g., A_
2021MBA001_ ABHISHEK.
6. Open book. You can also access the internet.
7. You are not allowed to speak, massage, or communicate in any form with anyone except the
examiner. If you are caught doing so, you will be disqualified from this exam and get
an F grade in the course.

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Questions

All the questions are based on the following context:

You want to prove that whether customers are Willing to Pay (WTP) an extra amount for a pair
of shoes that has Nike brand logo on it. To do so, you have conducted an experimental study.
The questionnaire of the study is provided in Annexure A. Please note that either treatment or
control condition picture was shown in question no. 1 in the questionnaire. All other questions,
i.e., from 2-6, were the same in the two types of questionnaires (i.e., treatment versus control
condition). The treatment versus control condition questionnaires was randomly distributed to
the participates. You have received the response from 145 numbers of participants in the
experimental study. The data file of these 145 surveys is provided to you over email, and the
details of this data are provided in Annexure B.

The data file to be uploaded in SPSS as it is provided to you over email. You are not
allowed to edit it before uploading it to SPSS.
Solve the following problems using SPSS.
Q. N. Questions Marks

1 Conduct a t-test to compare the WTP for the Nike branded shoes and WTP of 10
non-branded shoes.

2 Using regression analysis, show whether there is any impact on Nike brand logo 10
on WTP. You should also control for other factors, such as age, gender.

3 Compare the gender distribution between the control and treatment conditions. 10

Draw a scattered plot between weight (y-axis) and height(x-axis). Is the

relationship between these two variables non-linear? Prove your hypothesis
4 using regression analysis. In this regression analysis, weight will be the 10
dependent variable, and height will be one of the independent variables. In this
analysis, you should also control for factors such as age, gender.

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Annexure A: Questionnaire
Treatment Condition
Q1 How much would you pay to purchase this product? ₹____________

Control Condition

Q1 How much would you pay to purchase this product? ₹____________

Q2 Your age: ____________ Years

Q3 Your gender:

o Male (1)
o Female (2)
Q4 How much is your weight in Kilograms ? ____________ KG

Q5 How much is your Height in Centimeters? ____________ CM

Q6 What type of device are you using to fill this questionnaire:

o Laptop/desktop (1)
o Smartphone (2)
o Tablet (3)

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Annexure B: Variable names and descriptions

Variable names Descriptions

WTP_Treatment WTP quoted by participants in the treatment condition

WTP_Ctrl WTP quoted by participants in the control condition

Age Age of the participants in years

Gender Boy is coded as 1 and girl is coded as 2

Weight Weight of the participants in KG

Height Height of the participants in CM

Device Laptop/desktop is coded as 1, Smartphone is coded as 2, and Tablet is coded as

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