VOLVO

Synonym of Safety

 “Road accident scenario is more 'dangerous' than Covid in India” : Nitin Gadkari

• 68 accidents/hour
• 20+ death/hour

1. Road Accident State

wise (2019)
2. Fatalities from 1970
- 2019

1 2
PAST JOURNEY
 Invented 3-point seat belt mechanism (1959)
 Invented 3-point seat belt mechanism (1959)
 Give it up for free of cost
 Give it up for free of cost
 Saved life of more than a million people
 Saved life of more than a million people
 Inflatable curtain (1998)
 Inflatable curtain (1998)
 Roll-Over Protection System (2002)
 Roll-Over Protection System (2002)

BRANDING
Safety is the singular attribute

Think safety, think Volvo

Think safety, think Volvo
Toughest test procedure

Zero death in XC90

Going that Extra Mile
• Equal Vehicle for All
• 40+ year’s of crash data
• Women & Child safety

• Adapting Clean Fuel

• 50% of role out vehicle to be EV
• Tie up with KPMG

• 19000+ cyclists face accidental

situation every year
• Glow Paint for Cyclists
• 20,000 units sold in a week
• 130 Mn media impression
BRANDING
Safety is the singular attribute
Innovation Continued……

Rearward-facing child seat

Rearward-facing child seat
The booster cushion (1978)
The booster cushion (1978)
Inflatable curtain (1998)
Inflatable curtain (1998)
Roll-Over Protection System (2002)
Roll-Over Protection System (2002)