The Super Bowl Commercial Analysis

By Julie Faulkner
 The Big Game Commercial Analysis
By Julie Faulkner, created 2015 - updated 2019
www.teacherspayteachers.com/Store/Julie-Faulkner
Common Core Links
• CCSS.ELA-LITERACY.CCRA.SL.2 - Integrate and evaluate information presented in diverse media and formats, including visually, quantitatively, and orally.
• CCSS.ELA-LITERACY.CCRA.R.7 - Integrate and evaluate content presented in diverse media and formats, including visually and quantitatively, as well as in words.1
• CCSS.ELA-LITERACY.RI.11-12.7 - Integrate and evaluate multiple sources of information presented in different media or formats (e.g., visually, quantitatively) as well as in words
in order to address a question or solve a problem.
Suggestions for use:
• Students could be assigned to watch the Super Bowl live and complete the analysis for one of the ads of their choice. It could be a grade or extra credit.
• Students could be assigned one commercial and placed in groups to work together in class.
• Use it before the Super Bowl or the week after; it fits in any time!
• See my Propaganda & Logical Fallacies Teaching Pack or my Persuasive Appeals Teaching Pack to cover the terms.
• You can use the review sheet in this pack as a quick lecture or print it out for students to have with them during the activity!
Prepare:
• Use the cards with QR codes included here for the ads I use and do a interactive, technology gallery walk or place them stations and have students rotate through.
• Another idea is to link your favorite commercials into Google classroom and have groups analyze them.
• See my blog post with all the suggested ads in one place with my analysis and answers for my top five favorite Super Bowl commercials of all time and some suggested
teaching notes.
Extension Ideas:
• Students write – or video - their own commercials using the various appeals.
• Students write a letter to their favorite commercial's producer explaining why they enjoyed it. For an added challenge, require them to use one of the vocabulary terms from
the worksheet.
• Students write a brief paragraph explaining which commercial was their favorite and why.
Direct Links to the Qr Codes
- Dodge Ram - https://www.youtube.com/watch?v=AMpZ0TGjbWE
- Budweiser - https://youtu.be/7p_3lITiK_Q
- Monster - https://www.youtube.com/watch?v=fY1WoHkNGy4&t=4s
- EDS - https://www.youtube.com/watch?v=m_MaJDK3VNE
- Doritos - https://www.youtube.com/watch?v=2JqRXLQYF9o
- Suntrust - https://youtu.be/CiuAYtifA38

© Julie Faulkner
 Persuasive Appeals Terms Review
Logos
• Logos is translated as some
variation of logic or reasoning.

Ethos
• Ethos is translated as some
variation of credibility or
trustworthiness of the speaker
or the speech’s author.

Pathos
• Pathos is translated as some
variation of emotional appeal.

© Julie Faulkner
Name:_________________________________________________ Date:_____________________ Recognizing Rhetorical Strategies

GAME Commercial Analysis

Company:__________________ Name of Commercial:_________________________________ Year:_______________
#1) Summary #3) Ethos, Pathos, and/or Logos
#2) Main Point/Claim

#4) Other (Figurative Language, Propaganda, Logical

Fallacy, Rhetorical Devices, Color, Music, Irony)
Your Choice!

#5) Critique

© Julie Faulkner
 Super Bowl
Commercial Analysis
Navigate to the commercial below
to view it. Then, complete the
analysis your teacher assigned you.
Dodge Ram
Super Bowl
Commercial Analysis
Navigate to the commercial below
to view it. Then, complete the
analysis your teacher assigned you.
EDS.com
Super Bowl
Commercial Analysis
Navigate to the commercial below
to view it. Then, complete the
analysis your teacher assigned you.
Budweiser
Super Bowl
Commercial Analysis
Navigate to the commercial below
to view it. Then, complete the
analysis your teacher assigned you.
Doritos
Super Bowl
Commercial Analysis
Navigate to the commercial below
to view it. Then, complete the
analysis your teacher assigned you.
Monster
Super Bowl
Commercial Analysis
Navigate to the commercial below
to view it. Then, complete the
analysis your teacher assigned you.
© Julie Faulkner
Suntrust
Substitute Guide

Super Bowl Commercial Analysis

STEP BY STEP SUBSTITUTE PLAN
Teacher:____________________________________

Class:______________________ Date(s):_________________

Hello,
Please find directions below for conducting the lesson I have left for the students. I would also appreciate if you would make
notations below if any part of the lesson is an issue or doesn’t get completed.

- Pass out the notes sheet and the worksheet for students to use during analysis.
- Students will access the videos via ___________________________________________________________________________.
-The students will also complete the following prompt if time allows: Which commercial was your favorite and why? They will
need to write a fully developed paragraph.
-Collect their responses when the period is over.

Other special notes about this lesson:

Students can/cannot work with a partner.
Students can/cannot write on the worksheet.
Students can/cannot use their notes.

NOTES:

© Julie Faulkner
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Created by Julie Faulkner, 2015-updated 2019
Please, one classroom use only. Additional licenses are sold at checkout. This license is nontransferable. Not eligible for online environments
unless password protected. Posting openly online is prohibited. No part of this resource can be used for commercial purposes, altered, or
resold. This work is my original work, and taking portions of it to create something else for resale is prohibited.

Thank You
About Me

I taught English and journalism for 20 years. I have experience at the middle school, high school, and college level. Rural and suburban. Regular, honors,
and inclusion. I am also active in my church working with children and youth of all ages. I have worked as a CCSS ELA training specialist. I have a M.A. in
English and an Ed.S. in Instructional Leadership. I’ve been a Common Core Coach for the state of TN, and have presented at numerous conferences,
workshops, and trainings on various best teaching practices. Additionally, I have several articles published in national teaching journals. To me,
teaching is about leading students to see, make, and appreciate real-world connections. The world around them is full of opportunity, and I want them
to notice that and seize it. I want them not to just swallow information, but rather truly dissect and digest it to make informed decisions and choices.
My teaching style and resources are engaging, student-centered, collaborative, hands-on, critical-thinking inducing, fun, innovative, and standards-
driven.