2.

PRODUCT:

*Types :

Like other cafes in Ho Chi Minh City, Meu Coffee will provide and serve customers products
made from coffee, from fruits and from fresh Thai Nguyen tea leaves accompanying dessert
cakes (specially for those who love sweets ) . In addition, the products must ensure
differentiation criteria in terms of products to attract and impress young customers who love new
and unique things when thay visit Meu. Furthermore, customers can also buy bonus pates for
cats at the shop .

Some hot products for the restaurant such as: Expresso, Capuchino, Peach tea.

In addition, customers can buy items for their cats at the shop after enjoying. There are three
main categories for cats: Cat litter, Cat food, Pate and so on.

The specific products outlined in the following table:

 List of food and drinks are served at Meu :

COFFEE TEA & SODA DESSERT FOR CATS

Expresso Peach tea Panna cotta Pate Ciao Churu

Capuchino(ice/hot) Lychee jasmine tea Egg tart

Americano( ice/hot) Longan jasmine tea Choux cream

Coffee Late( ice/hot) Strawberry soda

Caramel macchiato Blueberry soda

Lime soda
Blue soda
Orange juice

 List of items that customers can purchase for their cats:

CAT LITTER CAT FOOD PATE OTHERS

Cat Like Pro-Cat Kitten Meow cat Nutrition Sausage
Maneki Neko Cat’s Eye Whiska Junior Canip
Oska Cat On Wanpy Happy Nutrition Soup
King Cat Catstrang Ciao
Moon cat Me-o
Whiskas
 Catby
Whiska Pate

*The quality of product:

Drinks :The restaurant's drinks are made from fresh raw material having clear origin,
Fruit are not undamage, coffee beans are not moist, and tea leaves are fresh or dry( not
moist),... All are stored at the right temperature.

Dessert : Dessert cakes are taken from quality bakery shop.They are guaranteed to be
new, delicious, hot and well preserved within the time allowed.
Items for cats : The products are supplied by reputable, quality and reliable brands.
Guaranteed expiry date.

*Price:
The shop offers a variety of products at reasonable prices. The shop will do business in the form
of selling tickets to customers.
After customers buy tickets, they can buy any kind of drink which they like for the same price of
79.000 VND, similarly they can buy dessert for 10.000 VND.
For cat products, prices are specific on the menu which range from 4.000 VND - 59.000 VND.
The specific price outlined in the following table:

Price on Price on
Types Products Types Products
menu menu
Expresso
79 Cat Like 49

79
Capuchino(ice/ hot) Maneki Neko 49

COFFEE Americano( ice/hot) 79 CAT LITTER Oska 59

79
Coffee late(ice/ hot) King Cat 45
Caremel macchiato 79
Moon Cat 63
Peach tea 79
Pro-Cat Kitten 42
Lychee jasmine tea 79
Cat’s Eye 45

Longgan jasmine tea 79

Cat On 43

Strawberry soda 79
TEA & Catstrang 49
CAT FOOD
SODA Blueberry soda 79
Me-o 32
Lime soda 79
Whiskas 44
Blue soda 79
Catby 53

Orange Juice 79 Whiska Pate 14

DESSERT Panna cotta 10 PATE Meow cat 12
 Egg tart 10
Whiska Junior 11
Choux cream 10
Wanpy Happy 15
Pate Ciao Churu 10 Ciao 14

FOR Nutrition Sausage 4

CATS OTHERS Canip 15
Nutrition Soup 25

*Demand:

a.

Types of products No.Products Name Quantity %demand

1 EXPRESSO 90 4.04
2 CAPUCHINO (ICE/HOT) 94 4.22
COFFEE 3 AMERICANO(ICE/ HOT) 103 4.62
4 COFFEE LATE(ICE/ HOT) 81 3.63
5 CARAMEL MACCHIATO 82 3.68
6 PEACH TEA 247 11.08
7 LYCHEE JASMINE TEA 164 7.35
8 LONGAN JASMINE TEA 157 7.04
9 STRAWBERRY SODA 162 7.26
TEA &SODA
10 BLUEBERRY SODA 125 5.61
11 LIME SODA 85 3.81
12 BLUE SODA 91 4.08
13 ORANGE JUICE 102 4.57
14 PANNA COTTA 164 7.35
DESSERT 15 EGG TART 313 14.04
16 CHOUX CREAM 260 11.66
2230

Types of products No.Products Name Quantity %demand

1 CAT LIKE 56 2.12
2 MANEKI NEKO 42 1.59
CAT LITTER 3 OSCAR 33 1.25
4 KING CAT 28 1.06
5 MOON CAT 24 0.91
8 PRO-CAT KITTEN 124 4.69
9 CAT'S EYE 103 3.90
CAT FOOD 10 CAT ON 132 5.00
11 CATSRANG 184 6.96
12 ME-O 157 5.94
 13 WHISKAS 87 3.29
14 CATSBY 61 2.31
15 WHISKAS PATE 23 0.87
16 MEOWCAT 30 1.14
17 WHISKAS JUNIOR 69 2.61
PATE
18 WANPY HAPPY 28 1.06
19 CIAO CHURU 1000 37.85
20 CIAO 72 2.73
21 NUTRITION SAUSAGE 340 12.87
OTHERS 22 CATNIP 17 0.64
23 NUTRITION SOUP 32 1.21
2642

Products in Meu are always diversified to meet the demands of customers.Depending on

preferences,needs, gender,ages,...the demand of these products in Meu are different.

- Percentage of demand for coffee products is not much different: 3.68%-4.04%

-The products with highest demand in drink relatively is Peach tea accounting for
11.08% of total demand of drink (Tea& Soda) and Strawberry Soda (Tea &Soda)
accounting for 7.26% .

- The products in Dessert have a relatively high demand, especially Egg Tart and Choux
Cream are popular with customers with 14.04% and 11.66% respectively. 

-The highest percentage of demand in products for cats Ciao Churu making up 37.85%
total demand of cats items because this product is both sold in the shop and can be taken
home.

- The products with lowest demand in Drink and Cat’s Products relatively is Coffee Late
(ice/hot)(Coffee) accounting for 3.63% and Catnip (Others) accounting for 0.64% .