In June 2006, 

Ridley Scott was set to direct a film about the downfall of the Gucci family dynasty
with Andrea Berloff writing the script,[3] despite the family's dismissal of the project, [4] with Angelina
Jolie and Leonardo DiCaprio rumored to play Patrizia Reggiani and Maurizio Gucci.[5] In February
2012, Scott's daughter Jordan Scott had replaced him as director and was in talks with Penélope
Cruz to play Reggiani.[6] In November 2016, Wong Kar-wai took over directing the film from Jordan
Scott, with Charles Randolph writing alongside Berloff and Margot Robbie now considered to play
Reggiani.[7] In November 2019, Ridley Scott was once again set to direct the film, [why?] with Roberto
Bentivegna writing the script, and Lady Gaga set to star.[8] According to the Gucci CEO, Marco
Bizzarri, the fashion house cooperated with the production and gave them full access to their
archives for wardrobe and props.[9]