International Study

Title: Understanding the Effect of Political Advertising on Voter Turnout: A Response to Krasno and
Green
(January 2008 - The Journal of Politics)

In a study made by Travis Ridout and his colleagues, they concluded that most of voters in America had
a positive effect towards voting; and, a little negative effects were recorded then. As they responded to
the essay done by Krasno and Green, they have made some of their conclusion that, contradictory to
what Krasno and Green said that political advertising has no impact to the voters’ turnout, they believed
that there are still some aspects in political advertisements that can affect the preception of voters in
the election (Ridout et al. 2014). Accordingly, in relation to the study of the researchers, the study made
by Ridout and his colleagues can be seen to as a positive effect of political advertisenments. As the study
of the researchers progress, the study conducted by Ridout et al. will help determine whether the
different social status of America and the Philippines is one of the aspects affecting the decision-making
of Filipino voters in elections, especially in presidential position; and, to what extent does social
difference of both country influence the perception of citizens in analyzing political advertisements.

Local Study

Title: Effects of Political Ads on Television on the Choice of Presidential Candidates among First-Time
Voters of Liceo De Cagayan University
(July 2012)

In the study conducted by student of Liceo De Cagayan University, they inferred that the first-time
voters of their school were moderately influenced by the political advertisements. Based on the survey
they had done, the theme that had, somehow, gave a positive turnout to the students was anti-
corruption campaign. (Abellanosa et al. 2012) With reference to the study of the researchers, this could
help determine whether various themes of political advertisements would influence the perception of
voters to a specific presidential candidate.

References:

Ridout et al. (2014). Understanding the Effect of Political Advertising on Voter Turnout: A Response to
Krasno and Green. The Journal Politics. Retrieved from
https://www.researchgate.net/publication/231965470_Understanding_the_Effect_of_Political_Advertis
ing_on_Voter_Turnout_A_Response_to_Krasno_and_Green

Abellanosa et al. (2012). Effects of Political Ads on Television on the Choice of Presidential Candidates
among First-Time Voters of Liceo De Cagayan University. Retrieved from
https://app.scholasticahq.com/api/v1/attachments/483/download