MEA 2018 APPLICATION PREPARATION

STORY POINTS WRAP UP (BATCH 1)

 Topic Scope
1. CSR Organizations must demonstrate and highlight their
corporate social responsibility objectives,
strategies/programs and outcomes relating to
community engagement as well as their impact on
employee engagement. Furthermore, companies shall
point out how the organization relates its CSR strategy
to its overall corporate agenda and exemplifies its
values.
MEA 2018 PREPARATION
Highlight
Key: Outside-in Pioneer
• CSR Objectives: Highlight on CSR
objectives to help growing society together
with our business as one of company
mission
• Broad CSR strategy linked to the
business agenda: Highlight on the “why”
we pick 4 pillars (it is in needed but lack of
support, at the same time link to our values)
• Engagement People & Society: Highligh
on process of continue look up for the need,
and find ways to engage people)
• Results: Make it concrete and tangible
through picture of activities and results
(show positive impact from the receiver side/
list of thing you did last year)
 Topic Scope
2. Internal Marketing Organizations must highlight their practice of an
effective internal marketing strategy aimed at
cultivating a strong sense of belonging and morale
among employees, which include regular and
transparent communications in the forms of
newsletters, internal memos and company
updates/meetings. Employee involvement in
organizational initiatives and company events such as
CSR and competitive activities will also be considered.
It is important for the entries to show evidence that the
internal marketing approach has been successful,
directly correlating with positive improvements in
employee happiness/retention/recruitment.
MEA 2018 PREPARATION
Highlight
Key: Pride of our brand and our home
• Good Company: Highlight on how do we
create pride and sense of belonging as part
of big family (we are the company who take
good care of employee, their family, and
society)
• Communication & Involvement: How do
we get our employee involved and
communicated of our corporate philosophy
and activities
• Positive Outcomes: The reason people
want to be part of our family (happiness,
retention, recruitment)
 Topic Scope
3. Development An innovative learning and development
strategy encompassing all stages of
employment beginning right from
recruitment, with an analysis explaining
how the strategy was implemented,
undertaken and the way it achieved its
high success rate. Shows the overall
support and commitment from the
business towards learning and
development, as supported by
measurements of success
MEA 2018 PREPARATION
Highlight
Key: Never stop
• Commitment: Highlight on senior management
commitment to keep our people grow as part of our main
agenda and value (can highlight people dev as KPI)
• Strategy: Change the way we develop people. Show
linkage of business needs and development of strategy
(even though employee development is the something we
done a lot in the past, we bring it to another level. Highlight
the development of new competency system linked to short-
term/ long-term business need.
• Innovative Approach:
• Planning: Involving everyone, using tools i.e. 360 to
enhance transparency to receive a real feedback to
plan, engaging, link to the PMS
• Implementing: 70:20:10
• Reviewing: getting feedback and continue improving
(if this helping business)
• Results: Feedback from business leaders and people
 Topic Scope
4. Career Every career needs a solid foundation.
For this award, the judges will recognize
organizations that have a sound graduate
development or management trainee
plan that foresees not only the initial
recruitment process, but also the ongoing
training and development for their
employees.
MEA 2018 PREPARATION
Highlight
Key: Opportunities is everywhere
• Broader objectives: Highlight on MBL business philosophy
as local brand, the believe in people potential. We need to
attract young talent, help our people make progress, and
have enough capable resources to support business in
longer term (talent mobility)
• Good problem & solution: Highlight on the employees’
longevity and how do we overcome the challenges to make
people feel that they making progress i.e. reviewing the job
grade and flexible career path (link to PMS to identify talent)
and job redesign (job enlargement/ enrichment) & rotation
• Talent development and mobility: Various development
initiative i.e. management trainee, internship program,
oversea assignment etc. (talent receives special opportunity
for development and reward)
• Results: Tangible cases & stories of people talking about
career opportunity at MBL
 Topic Scope
5. Best Use of Rewards This award recognizes innovation and excellence
and Recognition in employee reward and recognition programs
and initiatives. Judges will not only be looking for
innovation, but also strategy, implementation and
results. Judged based on the descriptions of the
reward and recognition programs and initiatives
the business has in place. Must present strong
evidence to show how these initiatives have
impacted employee satisfaction in a positive
manner, corroborated by stable employee
retention and return on investment. An analysis
showing how rewards and recognition have
contributed to the organizational goals is also
necessary.
MEA 2018 PREPARATION
Highlight
Key: Beyond basic pay
• Rational behind the reward re-design: Highlight on
the company’s good will to care for the employees
and the business issues
• Competition for key position talent
• ESS survey on “pay” score
• Need to improve performance
• Gap in inequality in the previous structure
• Total reward strategy:
• Total package competitiveness
• Performance based variable pay
• Long-term incentive
• Non-monetary (recognition for good work,
family wellbeing, and extended family)
• Results:
• Improvement of employee satisfaction (ESS
score + employee interview – retention and
motivation to do better)
• Overall business performance (biz
performance & productivity per head)